Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Generating Coverage is Plain Sailing for Cruise Nation

Cruise Nation coverage image slide

The Rooster team has continued to generate high levels of coverage, awareness and bookings for award-winning cruise tour operator Cruise Nation in 2014. Our campaign focused on three main strands: (1) deals & special offers, (2) consumer media cut-through and (3) profiling.

‘Deals’ pieces were secured in the Daily Mirror, Independent and Mail Online amongst many others. Wider consumer media coverage included mainstream broadcast exposure on the prime time TV show Surprise Surprise and a recommendation in Woman magazine. And our profiling campaign resulted in Cruise Nation’s passionate and energetic CEO, Phil Evans, being profiled in the Sunday People, sharing what he would do on his ‘Perfect Day’ (exploring a beautiful city such as Dubrovnik or Santorini followed by a slap-up meal, bottle of wine and dancing the night away, if you’re interested!).

The stats for the 2014 campaign are impressive:

106 late deals, 9 press releases and 88 media pitches, generating 160 pieces of media coverage:

- 2 broadcast
- 10 broadsheet newspapers
- 32 tabloid newspapers
- 73 regional newspapers
- 7 consumer magazines
- 36 onlines

…which equates to a total AVE of £972,806
…which exceeded our target KPI of £675,000 by 44%
…and represents an ROI of +40

Plus, the all important Cruise Nation booking number was featured 116 times!

  • Date:
    19th January 2015
  • Client:
    Cruise Nation

Rooster Cements FinTech Expertise with Azimo Campaign

RoosterCementsFinTechExpertiseAzimoCampaignFromRoosterPR

Initially appointed for a small consumer PR project in December 2013, Rooster has grown its brief and is now Azimo’s retained PR agency in the UK delivering a stream of impactful coverage throughout 2014.

Online money transfer company Azimo is disrupting the traditional money transfer market and changing the way people send money around the world.

The Rooster Azimo PR team kicked off the year by securing media endorsements from titles including the Mail OnlineEvening Standard, This is Money and the Independent (twice!), positioning Azimo as a great way of saving money.

We then pitched and organised numerous interviews for Azimo’s charismatic CEO, Michael Kent, with coverage appearing on Reuters, Mail Online and Yahoo UK to name just a few. Alongside the profiling work, our awards campaign resulted in Michael being selected as a finalist in the ‘Social and Financial Entrepreneur of the Year’ category at the Great British Entrepreneur Awards 2014.

It wasn’t just Michael we were keeping busy – we placed Mike Tinmouth, Head of Social & PR at Azimo, on an expert panel at The Guardian. Mike took part in a live Q&A discussing tech for growth and his comments informed a top tips’ review piece.

November 2014 saw Azimo join Boris Johnson on his trade mission to South-East Asia, with Rooster ensuring Azimo’s attendance was kept front of mind with the press.

Rounding off the year on a festive note, we secured a cracking in-depth article on the Daily Telegraph online on the topical story of which migrants are the most generous at Christmas.

In total, Rooster generated 95 pieces of media coverage.

  • Date:
    14th January 2015
  • Client:
    Azimo

2014: Another Bumper Year for Croatia

2014AnotherBumperYearCroatiaFromRoosterPR

The Rooster Croatian National Tourist Board (CNTB) UK press office team were hard at it throughout 2014 showcasing the destination to media, driving a steady stream of impactful coverage and generally playing our part in helping Croatia see further significant increases in visitor numbers.

We hosted 31 journalists on six group press trips, organised 14 individual press trips, arranged five media events and worked on successful partnerships with Park Plaza, Aer Lingus and Ryanair. Our work secured over 267 pieces of media coverage with highlights including the Daily Telegraph, Wanderlust, Independent on Sunday and The Guardian.

In September, our media sell-in of the world’s first underground hot air balloon flight (by a 70 year old no less!) generated widespread national coverage, including The Times, Guardian onlineMail OnlineIndependent onlineAOL Travel and Orange online.

In October, we helped the CNTB organise an exclusive event at Queen’s Club to formally unveil its new pre- & post- season campaign, “Croatia 365”. Which was closely followed by a busy schedule of media and blogger meetings at World Travel Market in November, topped off by a packed press conference.

We rounded off the year by working with Rick Stein on a visit to Split and Korcula and hosting a festive press trip to the Christmas markets in Zagreb.

  • Date:
    23rd February 2015
  • Client:
    Croatian National Tourist Office

AeroMobile’s Coverage Reaches New Heights & Continents in 2014

AeroMobileCoverageReachesNewHeightsFromRoosterPR

2014 was a packed year for AeroMobile: new airline and roaming partners were announced, existing partners continued to roll out the service, customer demand increased at a rapid pace, and inflight mobile connectivity was hotly debated in the US.

After a step change in proactive communications activity with the help of Rooster PR in 2013, building on this momentum has been a key focus for the Rooster AeroMobile PR team in 2014.

Alongside driving coverage in key specialist telco, aviation and avionics publications, we secured coverage in mainstream consumer media including a dedicated article on Mail Online which featured the latest impressive growth stats and facts about the service.

The US debate surrounding the use of mobile phones on board  aircraft, which could be a game changer for the airline industry, offered Rooster the opportunity to raise AeroMobile’s profile in the American market. We positioned AeroMobile as THE expert in the field of inflight connectivity by issuing insightful comment and offering AeroMobile’s CEO Kevin Rogers for interview around the topic and debate. Coverage highlights included the Wall Street JournalForbes and WAMU Radio.

Back in the UK, AeroMobile’s industry leadership position was further solidified through the issuing of a steady stream of insightful comment on relevant topical industry news. Coverage included a live CEO interview on BBC Worldwide at Farnborough Airshow.

In just 12 months, Rooster secured 148 pieces of media coverage and 35 media interviews for AeroMobile representatives. We look forward to seeing AeroMobile coverage continue to take flight in 2015.

  • Date:
    January 2015
  • Client:
    AeroMobile

Launching the Seasonal Cities App

SeasonalCitiesAppLaunchFromRoosterPR

In Q3 2014 Rooster was tasked with launching the new travel app ‘Seasonal Cities’. Available on the iPhone and iPad, the app provides seasonal city guides for 12 destinations around the world, written by local travel experts.

During a two month preparation period, Rooster worked tirelessly to develop a set of hard hitting key messages and media materials, and to brief  key target consumer and consumer technology journalists. The autumn version of the app was unveiled in September and the media response was, as a result, overwhelmingly positive.

The launch PR team secured a number of quick online hits on established technology sites such as Mobile Entertainment, Gizmodo and MSN, while most of the travel sections of the nationals covered the app including The Guardian, The Sun/TheSun.co.uk, The Scottish Daily Express, The Independent on Sunday, The Mail on Sunday and The Sunday People.

We also targeted long-lead consumer magazines to ensure that coverage hits continued to be generated for Seasonal Cities well beyond the initial three-month launch period, including T3, Stuff, National Geographic Traveller, Esquire, House & Garden and Wanderlust.

In total, our three month launch campaign generated 38 pieces of coverage across national, consumer, regional, online and trade titles.

“I used Rooster PR to help with the launch of my iOS travel app, Seasonal Cities, in September 2014. They were enthusiastic and innovative, provided very useful feedback at the design stage and achieved getting the app into a great selection of consumer publications, from web to print, tech columns to the travel sections of national newspapers. Their ‘after-sales service’ has been excellent as well, sending me cuttings and providing practical advice on social media and other issues.”
Marcus Waring, Seasonal Cities

  • Date:
    12th December 2014
  • Client:
    Seasonal Cities

Cutting Through the Noise of High Profile Competitors with Large Budgets, to Successfully Raise the Profile of a True Industry Expert

14-11-21, Hatched 2015 Review - Coverage

Rooster was tasked with building awareness of the Hatched brand as the leading low cost online estate agent, of its product offering and of the benefits of the fixed fee model and online estate agency in general. Target audiences included homeowners and first-time buyers across the UK as well as estate agents and other influential industry figures.

Identifying the potential engagement that could be triggered by capitalising on the outspoken and passionate nature of Hatched Founder and Director, Adam Day, our strategy centred heavily throughout the campaign on encouraging debate among media and target audiences through issuing controversial comment and pitting online estate agency against the traditional practices of the high street. To position the company (and its spokesperson) as a leader in the industry, we also focused on Adam Day’s market knowledge and his tips for consumers, as well as developing a strong network of Hatched media supporters.

The key challenge we encountered (namely, the rapidly growing competition from high profile newcomers to the market), we turned to our advantage by pitching Hatched as one of the most established brands, and its Director, as an expert on the now ‘hot topic’ of online estate agency, as well as estate agency in general.

Stimulating an ongoing discussion around the benefits of the fixed fee model, the shortcomings of estate agency in its traditional form, consequences for the consumer, what defines an ‘online’ estate agent, market predictions and insight, we also ensured the timely communication of any positive company news (growth, total savings for customers, innovation, charity initiatives, etc).

With an ROI of >64, calculated from a total of 52 pieces of coverage with a PR value of £955,032, the results of the Hatched campaign have been impressive. Media coverage for the six month campaign includes pieces in the FT, Daily Telegraph, Independent on Sunday (x2), Daily & Sunday Express, Sunday Times, London Evening Standard, Huffington Post, The Week, The Economist, plus regular inclusion in top industry titles, as well as penetration of more consumer focused pieces in women’s interest or grey market publications.

The profile of both Hatched and its spokesperson, Adam Day, has been elevated to the point that Adam is now frequently approached to participate in industry events or panel debates or to represent the industry in general via radio interviews.

The ultimate evidence of the success of the Hatched campaign was being selected to feature in Channel 4’s recent series ‘Sarah Beeny’s How To Sell Your Home’, which came about thanks to ongoing liaison with the programme’s production company. Adam was the only online agent (apart from Sarah herself) to have a physical presence on the show.

  • Date:
    11th December 2014
  • Client:
    Hatched

Fooling Around for St. Pete/Clearwater

14-12-09, VSPC Manaphin Coverage

In order to create a media buzz around St. Pete/Clearwater, Rooster PR launched an elaborate April Fools prank on behalf of the client. We announced to media that scientists in the destination on Florida’s west coast, had discovered a long extinct species called a ‘Manaphin’, a supposed hybrid of a dolphin and a manatee!

Alongside issuing a ‘news release’, our client’s creative team developed a phoney website dedicated to the discovery of the Manaphin (www.manaphin.com), complete with an ever-buffering video, that would purposely never play. The (fictional) creature was even given a history, including a reference to Charles Darwin, to provide credibility.

We in turn hand-picked specific UK media titles to sell-in the story, with regional newspaper Solihull News reporting on the phenomenon as though it was a real discovery. The client tweeted this article and the Manaphin craze took hold, generating over 7.1 million potential impressions on social media, with both ABC News and Yahoo sharing the news both online and via social channels.

The “purposely amateurish” web page registered some 10,000 visits.

From The Daily Telegraph (who awarded the Manaphin story 7 out of 10 – joint first – for best April Fools pranks), ABC News and Good Morning America, to regional and international publications, as well as applause for the cleverness of the prank from Yahoo and many others, the Manaphin campaign became an online phenomenon, trending on Twitter.

The coverage achieved vastly outweighed the campaign investment and provides an example of how humour and strategic planning can reach the world in minutes and bring positive attention to a destination.

  • Date:
    9th December 2014
  • Client:
    Visit St. Petersburg Clearwater

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:

  • Client:

  • Category:
    Corporate
  • Client url:

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than twelve years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury travel sector, Julie developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has diversified her expertise, leading the PR for clients as varied as: hybrid estate agency, Hatched.co.uk; lab-grown diamond brand, ANATA; luxury umbrella brand, Where I’d Rather Be; exclusive summer and ski holiday brands, Villa and Alpine Guru; rental management software provider, 365Villas; and foreign exchange consultancy, IFX.

Julie prides herself on offering a personal, strategic and tailored approach, ensuring that every client’s expectations are met (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

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Youth Brand Together Travel Launches Together Week Barcelona

Together Week Barcelona packages now available from £319 per person. Together...

Youth Brand Together Travel Launches Together Week Barcelona

YouthBrandTogetherTravelLaunchesTogetherWeekBarcelonaFromRoosterPR

Together Week Barcelona packages now available from £319 per person.

Together Travel is launching a brand new product – taking its seminal party holiday experience Together Week to Barcelona during the cult-acclaimed Off Sonar week (15-21 June 2015).

Sonar Festival is Barcelona’s biggest contemporary music event, bringing the very best electronic music acts to the city. Off Sonar is a week-long festival that takes place around the official Sonar parties each June.

Early Bird prices for Together Week Barcelona packages start at £319 (four days) and £349 (seven days) during Off Sonar Week (15-21 June 2015). This includes a choice of premium, centrally located hotel or hostel accommodation options and a packed week of entertainment including superclub entry, pool and boat parties day and night. Customers will also benefit from restaurant discounts and on-hand support from an experienced host team during their stay.

Together Week Barcelona guests can explore the Mediterranean party metropolis and dance their way through paradisiacal beach bars, poolsides and nightclubs at day and night parties throughout the week. Guests will join hundreds of like-minded people enjoying the world’s leading electronic music acts across Barcelona’s unique venues.

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe, Together Travel delivers only the best party holidays to the top European party destinations including Ibiza, Croatia, Mallorca and now Barcelona.

Together Week Ibiza has already proved hugely popular and we want to build on this success by making our holiday offerings better than ever. Barcelona is one of the best party cities in Europe so what better destination for our latest Together Week offering? Demand is through the roof so we expect these great deals will get snapped up fast!” said Together Co-Founder Aaron Evans-Aghoghogbe.

Due to limited availability and high demand, spaces are expected to sell out fast and can be reserved with a £50 deposit. For a video of what you can expect from Together Week Barcelona please see here and to sign up visit: http://together.travel/together-week/barcelona

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

 -Ends-

For further press information, please contact:

Melissa Hobson / James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together Travel

Together Travel provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together Travel offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together Travel was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

  • Date:
    3rd Mar 2015
  • Category:
    Client News
  • Tags:
    Barcelona Barcelona Barcelona Barcelona Barcelona Special Offers Special Offers Special Offers Special Offers Special Offers Together Travel Together Travel Together Travel Together Travel Together Travel Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Victoria Randall
Together Travel Launches Student Only Together Week Ibiza

Exclusive student holidays with 10% discount now available. Together Travel has...

Together Travel Launches Student Only Together Week Ibiza

TogetherTravelLaunchesStudentOnlyTogetherWeekIbizaFromRoosterPR

Exclusive student holidays with 10% discount now available.

Together Travel has teamed up with Ibiza’s biggest names to bring students the number one rated Ibiza student party holiday: The Tribe Ibiza Student Week (21-26 June 2015).

This unique Ibiza party experience just for students will combine a week of sun, sea and superclubs in the infamous White Isle with prices starting at just £199.* The price includes: five nights of 3* party hotel accommodation, entry to four superclubs and five daytime parties, a three hour sunset boat party and daily pool parties.

Not to mention the chance to meet hundreds of likeminded people all enjoying a top quality, jam-packed itinerary:

  • Day 1: Guests check in and meet Together Travel’s expert team before kicking back by the pool, exploring the local area or hitting the bars and beaches
  • Night 1: Together Week students take over San Antonio Bay for the Together Welcome Party and meet their trip mates as Together Travel’s resident DJs kick start the party
  • Day 2: The notorious Together Boat Party sets sail on the Mediterranean seas for three hours of sun, sea and sound system tearout with a stop off for a dip in the crystal blue seas
  • Night 2: The group hit the world’s most iconic club, Pacha Ibiza to experience the island’s original and most renowned club’s flamboyant production and eclectic house music
  • Day 3: Time for some well-earned poolside time. Chill out, top up the tan, party around the pool or visit some of the great beaches nearby
  • Night 3: A trip to four-time winner of world’s number one club Amnesia Ibiza. Clubbers can expect lots of lasers and jets of the club’s infamous ice cannon
  • Day 4: Holidaymakers will not want to miss this trip to Benimussa Park for the unique Holi Garden Festival where they can dance around the woodland stage and seal pit arena for a day full of powder paint madness alongside some of the world’s most influential DJs
  • Night 4: Party at Sankeys Ibiza, an island favourite with its basement vibe, fully-lit ceiling, vibrating Bodysonic dance floor and numerous LED screens & lasers
  • Day 5: A luxurious day of al-fresco fun in the sun at one of San Antonio’s finest offerings: Ocean Beach Club. Smooth Balearic beats from the DJ, finely crafted cocktails and impressive displays of dancers and acrobats can all be enjoyed while guests top up their tan
  • Night 5: The chance to experience the stunning sunset at Café Mambo before heading back to Ocean Beach’s classy night-time affair Pearl Club for a proper send off
  • Day 6: Time for guests to check out and say goodbye… unless they’ve opted for extra nights of course!

Extra nights (and events) are available to book from just £35 per person.  Optional add-ons and upgrades include return airport transfers, We Love superclub night at Space (Sunday), Carl Cox at space (Tuesday), Paradise at DC10 (Wednesday) and a Together official T-shirt.

Of course, it wouldn’t be an Ibiza student holiday without a great deal: students can also benefit from an exclusive 10 per cent discount on this package, available only through UNiDAYS®. This saving means you’ll pay as little as £179 for the ultimate Ibiza student deal.*

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe, Together Travel delivers only the best party holidays to the top European party destinations including Ibiza and, new for 2015, Croatia and Mallorca.

Together Travel is the only travel brand currently partnered with UNiDAYS®, the go-to source of free student discount for all students in the UK and Ireland, US, Australia, New Zealand, Germany and Denmark. The company gives over 4.6m students each day access to the best student discount online and in-store with leading brands and retailers.

“We’re excited that we can now offer a dedicated student week in Ibiza so that students can experience the world’s leading DJ and musical talent and party at award-winning, record-breaking, jaw-dropping nightclubs. Even better, they can get a ten per cent discount off our already great prices! ” said Together Travel Co-Founder Aaron Evans-Aghoghogbe.

 -Ends-

For more information on what Together Travel can offer students, please visit: http://together.travel/student-holidays/ or watch their video.

To book with Together Travel or for their latest updates, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

For more information on Together Travel’s student discount with UNiDAYS® please visit: https://www.myunidays.com/perks/view/together/online

For further press information, please contact:
Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

Notes to Editors
*The £199 price is for the events and hotel package. Flights are not included in the cost but are available from £82 return. The total price therefore is from just £281 including flights, events and hotel (or £261 with 10 per cent student discount)!

About Together Travel
Together Travel provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together Travel offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together Travel was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

  • Date:
    24th Feb 2015
  • Category:
    Client News
  • Tags:
    Ibiza Ibiza Ibiza Ibiza Ibiza Student Student Student Student Student Together Travel Together Travel Together Travel Together Travel Together Travel Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Victoria Randall
Diamonds with a Difference, Anata Launching Today!

Producing exquisite, personalised lab-grown diamonds for clients across the globe, Anata...

Diamonds with a Difference, Anata Launching Today!

DiamondsDifferenceAnataLaunchingTodaybyRoosterPR

Producing exquisite, personalised lab-grown diamonds for clients across the globe, Anata launches today, with the chance to win a coloured 0.8 carat diamond worth £3,750

Anata (formerly Heart-in-Diamond) celebrates its official launch today, offering the public the chance to win a conflict-free, man-made, coloured, 0.8 carat diamond, worth £3,750!

Anata diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke.

The truly unique feature of Anata is that each diamond can be personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of loved ones (or even a beloved pet). The carbon sample is used as the diamond growing foundation to create the most priceless gift, commemorative keepsake, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond, honouring cherished relationships with loved ones; living or past.

Anata diamonds will appeal to those looking for a unique gift or keepsake in celebration of milestone occasions (birth or first lock of hair, engagement, wedding, anniversary, birthday…); those seeking a unique and personal way of commemorating the legacy of loved ones passed; those looking for a way to hold distant friends or family close (members of the armed forces, expats, business travellers…); those looking to purchase less naturally occurring coloured diamonds (usually very expensive due to their rarity) at a more affordable price; or anyone simply looking for an utterly bespoke, traceable, eco-friendly, 100% authentic diamond.

For your chance to win an Anata diamond, enter the competition on Anata’s Facebook page (www.facebook.com/ANATA.diamonds)* by 15 March 2015

Anata Director, Derek Lubner, says “We’re delighted to be launching with a new brand, a new website and catering to the needs of new audiences. The appeal of our product extends far beyond the memorial market to respond to an ever growing demand for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships and with few direct competitor brands currently operating in the UK, we hope the public will be as excited as we are about the introduction of this unique product to the market.”

For more information or to purchase an Anata diamond, please visit: http://ANATA.diamonds or contact UK Operations Manager, Anita Bolton on:

+44 (0)20 7060 6230

*Note: The diamond up for grabs is a loose stone, grown from a diamond seed, in this case, in the absence of a carbon sample. Winner will be announced via Anata’s Facebook and Twitter (@ANATA_Diamonds) pages on 16 March.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with Anata Director, Derek Lubner.

Follow ANATA: @ANATA_Diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: Anata@Rooster.co.uk

About Anata diamonds:
Originally launched in June 2005 as Heart-in-Diamond and the market leader worldwide, Anata diamonds has been producing exquisite man-made diamonds for clients around the world for over nine years.

A family run business, Anata is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist Anata laboratory located in St Petersburg, Russia. The Anata technologists, gemologists designers, ceramicists, chemists and engineers nurture every Anata stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the Anata laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke and can be made to the specifications of each individual client.

Anata stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, Anata offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

Anata diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of Anata stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    24th Feb 2015
  • Category:
    Client News
  • Tags:
    ANATA ANATA ANATA ANATA ANATA diamonds diamonds diamonds diamonds diamonds fashion fashion fashion fashion fashion jewellery jewellery jewellery jewellery jewellery Product PR Product PR Product PR Product PR Product PR
  • Author:
    Kevan Barber
Rooster PR to Manage Official Launch of Japanese Restaurant, Kouzu

Building upon restaurant creds, Rooster takes on PR for...

365Villas Appoints Rooster PR to Launch Pioneering Rental Software

Providing a ground-breaking rental management solution that eliminates 90%...

Rooster to Represent Youth Brand Together

Rooster PR, the cutting edge independent PR & digital...

Youth Brand Together Travel Launches Together Week Barcelona

YouthBrandTogetherTravelLaunchesTogetherWeekBarcelonaFromRoosterPR

Together Week Barcelona packages now available from £319 per person.

Together Travel is launching a brand new product – taking its seminal party holiday experience Together Week to Barcelona during the cult-acclaimed Off Sonar week (15-21 June 2015).

Sonar Festival is Barcelona’s biggest contemporary music event, bringing the very best electronic music acts to the city. Off Sonar is a week-long festival that takes place around the official Sonar parties each June.

Early Bird prices for Together Week Barcelona packages start at £319 (four days) and £349 (seven days) during Off Sonar Week (15-21 June 2015). This includes a choice of premium, centrally located hotel or hostel accommodation options and a packed week of entertainment including superclub entry, pool and boat parties day and night. Customers will also benefit from restaurant discounts and on-hand support from an experienced host team during their stay.

Together Week Barcelona guests can explore the Mediterranean party metropolis and dance their way through paradisiacal beach bars, poolsides and nightclubs at day and night parties throughout the week. Guests will join hundreds of like-minded people enjoying the world’s leading electronic music acts across Barcelona’s unique venues.

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe, Together Travel delivers only the best party holidays to the top European party destinations including Ibiza, Croatia, Mallorca and now Barcelona.

Together Week Ibiza has already proved hugely popular and we want to build on this success by making our holiday offerings better than ever. Barcelona is one of the best party cities in Europe so what better destination for our latest Together Week offering? Demand is through the roof so we expect these great deals will get snapped up fast!” said Together Co-Founder Aaron Evans-Aghoghogbe.

Due to limited availability and high demand, spaces are expected to sell out fast and can be reserved with a £50 deposit. For a video of what you can expect from Together Week Barcelona please see here and to sign up visit: http://together.travel/together-week/barcelona

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

 -Ends-

For further press information, please contact:

Melissa Hobson / James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together Travel

Together Travel provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together Travel offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together Travel was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

  • Date:
    3rd Mar 2015
  • Category:
    Client News
  • Tags:
    Barcelona Special Offers Together Travel Travel PR
  • Author:
    Victoria Randall

Together Travel Launches Student Only Together Week Ibiza

TogetherTravelLaunchesStudentOnlyTogetherWeekIbizaFromRoosterPR

Exclusive student holidays with 10% discount now available.

Together Travel has teamed up with Ibiza’s biggest names to bring students the number one rated Ibiza student party holiday: The Tribe Ibiza Student Week (21-26 June 2015).

This unique Ibiza party experience just for students will combine a week of sun, sea and superclubs in the infamous White Isle with prices starting at just £199.* The price includes: five nights of 3* party hotel accommodation, entry to four superclubs and five daytime parties, a three hour sunset boat party and daily pool parties.

Not to mention the chance to meet hundreds of likeminded people all enjoying a top quality, jam-packed itinerary:

  • Day 1: Guests check in and meet Together Travel’s expert team before kicking back by the pool, exploring the local area or hitting the bars and beaches
  • Night 1: Together Week students take over San Antonio Bay for the Together Welcome Party and meet their trip mates as Together Travel’s resident DJs kick start the party
  • Day 2: The notorious Together Boat Party sets sail on the Mediterranean seas for three hours of sun, sea and sound system tearout with a stop off for a dip in the crystal blue seas
  • Night 2: The group hit the world’s most iconic club, Pacha Ibiza to experience the island’s original and most renowned club’s flamboyant production and eclectic house music
  • Day 3: Time for some well-earned poolside time. Chill out, top up the tan, party around the pool or visit some of the great beaches nearby
  • Night 3: A trip to four-time winner of world’s number one club Amnesia Ibiza. Clubbers can expect lots of lasers and jets of the club’s infamous ice cannon
  • Day 4: Holidaymakers will not want to miss this trip to Benimussa Park for the unique Holi Garden Festival where they can dance around the woodland stage and seal pit arena for a day full of powder paint madness alongside some of the world’s most influential DJs
  • Night 4: Party at Sankeys Ibiza, an island favourite with its basement vibe, fully-lit ceiling, vibrating Bodysonic dance floor and numerous LED screens & lasers
  • Day 5: A luxurious day of al-fresco fun in the sun at one of San Antonio’s finest offerings: Ocean Beach Club. Smooth Balearic beats from the DJ, finely crafted cocktails and impressive displays of dancers and acrobats can all be enjoyed while guests top up their tan
  • Night 5: The chance to experience the stunning sunset at Café Mambo before heading back to Ocean Beach’s classy night-time affair Pearl Club for a proper send off
  • Day 6: Time for guests to check out and say goodbye… unless they’ve opted for extra nights of course!

Extra nights (and events) are available to book from just £35 per person.  Optional add-ons and upgrades include return airport transfers, We Love superclub night at Space (Sunday), Carl Cox at space (Tuesday), Paradise at DC10 (Wednesday) and a Together official T-shirt.

Of course, it wouldn’t be an Ibiza student holiday without a great deal: students can also benefit from an exclusive 10 per cent discount on this package, available only through UNiDAYS®. This saving means you’ll pay as little as £179 for the ultimate Ibiza student deal.*

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe, Together Travel delivers only the best party holidays to the top European party destinations including Ibiza and, new for 2015, Croatia and Mallorca.

Together Travel is the only travel brand currently partnered with UNiDAYS®, the go-to source of free student discount for all students in the UK and Ireland, US, Australia, New Zealand, Germany and Denmark. The company gives over 4.6m students each day access to the best student discount online and in-store with leading brands and retailers.

“We’re excited that we can now offer a dedicated student week in Ibiza so that students can experience the world’s leading DJ and musical talent and party at award-winning, record-breaking, jaw-dropping nightclubs. Even better, they can get a ten per cent discount off our already great prices! ” said Together Travel Co-Founder Aaron Evans-Aghoghogbe.

 -Ends-

For more information on what Together Travel can offer students, please visit: http://together.travel/student-holidays/ or watch their video.

To book with Together Travel or for their latest updates, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

For more information on Together Travel’s student discount with UNiDAYS® please visit: https://www.myunidays.com/perks/view/together/online

For further press information, please contact:
Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

Notes to Editors
*The £199 price is for the events and hotel package. Flights are not included in the cost but are available from £82 return. The total price therefore is from just £281 including flights, events and hotel (or £261 with 10 per cent student discount)!

About Together Travel
Together Travel provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together Travel offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together Travel was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

  • Date:
    24th Feb 2015
  • Category:
    Client News
  • Tags:
    Ibiza Student Together Travel Travel PR
  • Author:
    Victoria Randall

Diamonds with a Difference, Anata Launching Today!

DiamondsDifferenceAnataLaunchingTodaybyRoosterPR

Producing exquisite, personalised lab-grown diamonds for clients across the globe, Anata launches today, with the chance to win a coloured 0.8 carat diamond worth £3,750

Anata (formerly Heart-in-Diamond) celebrates its official launch today, offering the public the chance to win a conflict-free, man-made, coloured, 0.8 carat diamond, worth £3,750!

Anata diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke.

The truly unique feature of Anata is that each diamond can be personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of loved ones (or even a beloved pet). The carbon sample is used as the diamond growing foundation to create the most priceless gift, commemorative keepsake, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond, honouring cherished relationships with loved ones; living or past.

Anata diamonds will appeal to those looking for a unique gift or keepsake in celebration of milestone occasions (birth or first lock of hair, engagement, wedding, anniversary, birthday…); those seeking a unique and personal way of commemorating the legacy of loved ones passed; those looking for a way to hold distant friends or family close (members of the armed forces, expats, business travellers…); those looking to purchase less naturally occurring coloured diamonds (usually very expensive due to their rarity) at a more affordable price; or anyone simply looking for an utterly bespoke, traceable, eco-friendly, 100% authentic diamond.

For your chance to win an Anata diamond, enter the competition on Anata’s Facebook page (www.facebook.com/ANATA.diamonds)* by 15 March 2015

Anata Director, Derek Lubner, says “We’re delighted to be launching with a new brand, a new website and catering to the needs of new audiences. The appeal of our product extends far beyond the memorial market to respond to an ever growing demand for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships and with few direct competitor brands currently operating in the UK, we hope the public will be as excited as we are about the introduction of this unique product to the market.”

For more information or to purchase an Anata diamond, please visit: http://ANATA.diamonds or contact UK Operations Manager, Anita Bolton on:

+44 (0)20 7060 6230

*Note: The diamond up for grabs is a loose stone, grown from a diamond seed, in this case, in the absence of a carbon sample. Winner will be announced via Anata’s Facebook and Twitter (@ANATA_Diamonds) pages on 16 March.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with Anata Director, Derek Lubner.

Follow ANATA: @ANATA_Diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: Anata@Rooster.co.uk

About Anata diamonds:
Originally launched in June 2005 as Heart-in-Diamond and the market leader worldwide, Anata diamonds has been producing exquisite man-made diamonds for clients around the world for over nine years.

A family run business, Anata is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist Anata laboratory located in St Petersburg, Russia. The Anata technologists, gemologists designers, ceramicists, chemists and engineers nurture every Anata stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the Anata laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke and can be made to the specifications of each individual client.

Anata stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, Anata offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

Anata diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of Anata stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    24th Feb 2015
  • Category:
    Client News
  • Tags:
    ANATA diamonds fashion jewellery Product PR
  • Author:
    Kevan Barber

Villa Guru Predicts Luxury Summer Holiday Trends for 2015

VillaGuruPredictsLuxurySummerHolidayTrends2015byRoosterPR

Extended rentals, multi-generational holidays, focus on the Med, serviced villas, and inspiring international clients…

With the sun now generously gracing us with its luminous presence and the days getting noticeably longer as we move towards spring, many a mind will inevitably turn towards how to make the most of the all-important summer holidays.

Oli Corkhill, luxury villa expert and founder of Villa Guru, identifies five key factors that are set to impact on the luxury holiday market this summer and is adapting product accordingly:

1. Extended rental

The luxury end of the villa market is seeing an increase in families taking long rental periods for the top properties. Extended rental periods allow families to hold onto a villa as a ‘summer residence’ and as such, invite numerous members of the family or different groups of friends to join for just a week or two. Extended rentals do of course mean that early booking is advisable.

“We have had a number of villas snapped up by families looking to keep one address for the entire school summer holiday period, with plans to invite extended family, friends, or even business partners for short jaunts when convenient over those six weeks,” says Oli. “It’s the more extravagant version of escaping to the family owned holiday home in Aldeburgh!”

2. Multi-generational holidays

The popularity of multi-generational holidays is ever-increasing according to Oli: “Often, parents are looking for childcare whilst on holiday, and who better than the grandparents? It’s not all cynical, though; for many, it’s about saying thank you to grandparents for their continued support with the kids throughout the year, to  celebrate a milestone occasion, or is simply the best opportunity for the whole family to come together to spend some quality time away from the stresses of daily life. These holidays allow guests to spend time exploring certain areas or enjoying activities as a whole group, individually or as couples. Flexibility is key for families. We’ve added the renowned La Bergerie villa this year and I can see it being a particular hit for these extended and multi-generational family holidays”.

Sleeping 12 guests, La Bergerie is within the Terre Blanche Golf Resort, inland from Cannes. The villa spans 1,000m² and includes a pool and pool house, Boules piste, family room, cinema and a garden house for staff.

3. Focus on the Mediterranean

The perennial choice for British holidaymakers looking for value is again becoming the choice for luxury travellers too.

“Clients are citing the accessibility of exclusive European locations, as well as a strong pound against a struggling Euro, as key in their decision making. The increase in paid-for ‘premium’ travel services from low-cost airlines is making those airlines more attractive for short haul flights, whilst empty leg private jet journeys have also been thrown into the mix through exposure in the media over recent months” says Oli.

A number of new properties have been added by Villa Guru to cater for the increasing demand for Mediterranean villas, including the Can Dos Rocas in Ibiza. Newly opened in 2014 this villa is only now available to a wider market for 2015 bookings. Situated just 500m from Cala Conta beach, the villa sleeps 12 over six bedrooms and combines high-tech gadgetry with unobstructed panoramas out to S’illa des Bosc and Conejera islands.

4. Demand for serviced villas

Clients familiar with the ease and peace of mind a chalet holiday provides are increasingly looking to enjoy a similar experience on their summer breaks. The full service option is available across the Villa Guru collection either as standard or as an added extra, depending on the property. A number of the French and Tuscan villas also provide wine from their own vineyards to accompany meals.

“The majority of our villa clients (70%) book their summer holidays with us after experiencing our winter product through Alpine Guru bookings. The excellent standard of catering and hospitality on these chalet holidays is leading to increased requests for a similar experience in the summer” says Oli. “Winter warmers such as fondue and tartiflette will certainly not be on the Villa Guru menus though, with fresh fish, pastas and exquisite salads dominating the dishes served to guests in spectacular al fresco settings.”

5. The international elite

Around 65% of Villa Guru enquiries are from international clientele. One-off super villas in private locations are often a draw for this more monied clientele, residing in locations as far flung as Brazil, the UAE or Australia, where different holiday periods and close proximity to these highly exclusive properties often enable them to experience best value.

Oli comments: “The likes of Iniala Beach House in Phuket and Villa Rockstar in St. Barths are true standout properties that capture the imaginations of the international elite. Whilst UK clients may be slightly more conservative and looking to Europe, those from up and coming economies are frequently requesting villas from our ‘ultra-luxe’ selection”.

Villa Guru offers a selection of eight of the world’s most exclusive private islands for private hire, including Song Saa and Necker Island.

For more information or to book your villa holiday, visit www.villaguru.com or call 020 3004 8750.

– Ends –

Notes to editors:
-         Villa Guru and Alpine Guru are accommodation-only booking sites, however, Oli and Ant provide a bespoke concierge service to assist with booking flights, transfers and / or holiday extras if required.

-         Villa and Alpine Guru welcome enquiries or bookings from travel agents.

-         Oli Corkhill and Ant Cullen are available for interview or to provide expert comment / insight on the luxury holiday or ski markets.

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: VillaGuru@rooster.co.uk

About Villa Guru
Villa Guru launched in April 2014 bringing together a collection of the world’s most luxurious properties and private islands in the most exclusive destinations across the globe.

With first-hand knowledge of the properties and destinations they sell, founders, Oli Corkhill and Ant Cullen, offer clients the ultimate personal travel planning service, leaving no stone unturned to help clients find the perfect luxury villa, private island or resort to ensure the most memorable of holiday experiences.

  • Date:
    23rd Feb 2015
  • Category:
    Client News
  • Tags:
    -
  • Author:
    Kevan Barber

All Change at Hatched in 2015

AllChangeHatched2015byRoosterPR

Company restructure, new lettings fees, new website and ‘smarter’ strapline

One of the original pioneers of the online estate agency model, offering a full estate agency service since its inception nine years ago, Hatched has undergone a substantial overhaul in recent months and is pleased to announce a number of important changes with regards to the business, branding product and personnel.

Landlords will welcome the news of the relaunch of Hatched’s lettings service, now  offering rental management fees of just £99 up front and £50 per month thereafter, inclusive of VAT. This departure from the previous percentage-based fees will see landlords save as well as bringing the model in line with the popular fixed fee approach favoured by many vendors when selling their home with Hatched.

This new product offering accompanies a considerable upgrade to the Hatched website. Essentially Hatched’s ‘shopfront’ and main product showcase, the web relaunch brings the estate agency’s offering up to date aesthetically, whilst continuing to ensure that the company’s transparent pricing structure is prominent in order to engage and encourage sellers. With a clear understanding of the fact that selling a home is a big decision for vendors, the website includes thorough explanations of what to expect of Hatched and the high standards the company upholds with regards to the breadth and personal nature of the services offered.

In light of new entries to the market, offering a DIY (and sometimes even slapdash) approach to online estate agency, Hatched’s new strapline, “The smart way to sell your home”, aims to highlight the cutting edge approach of a ’21st Century estate agency’, as well as the consumer benefits of using a full service, yet forward thinking, estate agent. Hatched uses technology to drive efficiencies in procedures and processes which ultimately lead to cost savings for the business, the ability to offer more competitive fees and more streamlined customer services.

Hatched Managing Director, Adam Day, said of the new strapline: “We used to focus on the low-cost aspect of our offering. Although our pricing is just as low-cost as before, we felt our slogan detracted from the high value and quality service we offer clients. Our use of technology produces low overheads and these savings are passed onto our customers. We position ourselves now as more of a ‘hybrid’ estate agency, with the honourable ethics and values of traditional estate agency whilst using smart techniques to maximising sales and always ensuring that the interests of the client come first.”

The Hatched company restructure sees the departure of director, James Venning, who has left to pursue other opportunities. In his place comes Chris Moody, a financial advisor of twenty years, who will join as director to oversee the newly rebranded ‘Your Mortgage Cloud’, formerly Hatched Financial Services, whilst Adam takes on the role of Managing Director.

A newly created holding company, White Space Property Group Ltd, of which Adam Day and Hatched co-founder, James Saunders, are equal shareholders, now sits above Hatched, Your Mortgage Cloud and HatchedEPC.

“2015 promises to be an exciting year for Hatched” says Day. “Change is certainly a positive thing in our case, allowing us to continue as the only true, full service hybrid estate agency in the country that offers sales, lettings, EPCs, conveyancing and mortgage advice under one roof”.

-Ends-

Notes to editors:
Adam Day, Director, Hatched, is available for interviews, profiles and is also happy to provide expert comment or input for any relevant features covering property and estate agency matters.

Follow Adam: @Hatched_co_uk / www.hatched.co.uk/about/the-blog.asp

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched
Hatched is the smarter way to sell homes with a network of regional offices across England and Wales. Launched in May 2006, Hatched was one of the original pioneers of the online estate agency model.

The Hatched team has over 60 year’s estate agency experience. Hatched aims to become one of the leading estate agency brands in the UK by embracing the honourable ethics and values of traditional estate agency, but coupling them with the latest technology to drive a better consumer experience and ultra-competitive fees.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £4,000, having saved homeowners over £15m in estate agency fees since inception. Lettings fees for a fully managed service start from just £50 per month.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    23rd Feb 2015
  • Category:
    Client News
  • Tags:
    hatched Hatched.co.uk homes Online Estate Agents Property technology
  • Author:
    Kevan Barber

WOW air Acquires Two New Airbus A321 for Transatlantic Routes

WOWairAcquiresTwoNewAirbusA321TransatlanticRoutesRoosterPR

New fuel efficient aircraft an essential element of offering lowest transatlantic prices.

WOW air, Iceland’s only low-cost airline, has purchased two new Airbus A321 aircraft on a finance lease for use on its transatlantic routes launching this spring to Boston and Washington DC. The largest of Airbus’ benchmark A320 family of aircraft, the A321 offers airlines the best seat-mile costs of any single-aisle aircraft, with an extra-long cabin that provides for seating capacities comparable to those in a wide body jet.

“We’re very proud to be adding these new A321 aircraft to our growing fleet of aircraft”, says WOW air Founder and CEO Skúli Mogensen. “Their low fuel consumption and state of the art Cabin in a 200 seat configuration will offer our passengers a very comfortable journey at unbeatable prices.  We are now ready to continue our rapid growth as the first true low cost carrier offering flights across the Atlantic via Iceland.

The aircraft will be delivered to WOW air in company livery in mid-March with a single-class 200-seat configuration. They will enter into service on the airline’s new routes between Reykjavik and the United States, with flights to Boston beginning on 27 March and to Washington DC on 8 May.

The new A321 aircraft, powered by CFM56 engines, feature Sharklet wing-tip devices that improve aerodynamics and reduce fuel consumption to just 2.2 litres per person per 100km, dramatically reducing overall emissions. Based on average usage, each plane will produce up to 12,000 tonnes less of CO2 than a Boeing 757 per annum.

“The A321 is a very popular aircraft that will fit seamlessly into WOW air’s all-Airbus fleet. The aircraft will allow WOW air to grow on important routes across the Atlantic and pick-up market share using the most modern, efficient and productive single aisle airliner in the world’’, said John Leahy, Chief Operating Officer Customers at Airbus.

Linking the new North American services with WOW air’s routes to many of Europes most popular destinations such as London, Paris, Amsterdam, Copenhagen and Dublin WOW air aims to offer substantially lower fares on all its destinations then previously seen in the market.  The new Airbus 321 range will enable WOW air to continue to grow and expand its netwrok on both sides of the Atlantic in the coming years.

For more information, visit www.wowair.co.uk.

-Ends-

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
T:       +44 (0) 20 3440 8930
E:       teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2014.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations. In 2015, flights will commence from Reykjavik to Boston and Washington DC.

Founded in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 and one A319 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    19th Feb 2015
  • Category:
    Client News
  • Tags:
    a321 airbus Airline PR Iceland transatlantic WOW air
  • Author:
    Kevan Barber

Cheap Date this Valentine’s Day? Not In the UK!

CheapDateValentinesDayNotInUKFromRoosterPR

Azimo reveals the most affordable countries for a Valentine’s Day date.

In the lead up to Valentine’s Day, online money transfer company Azimo has revealed that the UK is the most expensive country for a romantic Valentine’s date, costing a whopping £138.63*.

The top five most expensive countries for a Valentine’s Day date also included the US (£105.62), Germany (£103.10), Argentina (£93.74) and Nigeria (£90.83).

Meanwhile, if you’re looking for a cheap date, then the Philippines is the place to get the most bang for your buck, with a Valentine’s date costing just £37.05. The next cheapest country was Bangladesh (£48.15), followed by Colombia (£56.12), Poland (£66.34) and Thailand (£71.85).

What’s more, if they get lucky, the cheapest countries to buy a 12 pack of Durex condoms are: Bangladesh (£1.10), Colombia (£2.20) and Nigeria (£2.20). The most expensive countries were Argentina (£15.00), the UK (£9.99) and Spain (£9.20).**

With more people sending money to loved ones abroad, Azimo has seen a 17 per cent increase in the number of customers sending money direct to businesses, like florists and hotels, compared to this time last year.

Maria from Reading, originally from the Philippines, is just one of millions of migrants around the world separated from their significant other at this time of year: “On Valentine’s Day it does particularly hit home that I can’t be with my loved ones as I’m working hard to support them from the UK. With Azimo, the very low fees mean that I can at least send them a little something to let them know I’m thinking of them without being stung by high charges!”

Azimo CEO Michael Kent commented “Who says Romance is dead? Well, your bank account might. Our data shows that Azimo’s more romantic customers will have to fork out considerably for a magical Valentine’s Day in the UK than in other countries around the world.”

“For those that are not lucky enough to be with their loved ones this Valentine’s Day, we can help them spread the love (and stay out of trouble) by providing an easy, low-cost way for them to send money home to their Valentine,” says Kent.

For more information and to send money to a loved one this Valentine’s Day, visit-www.azimo.com. In addition to Azimo’s usual low cost service, customers who send money between 12–14 February 2015 will pay nothing on their transfer if they use the code AZIMOLOVE.

Notes to Editors

*The cost of an average date was calculated by combining the total price of the following items in each country, according to Numbeo.com: a three-course meal for two at a mid-range restaurant, one bottle of wine, two regular cappuccinos, two cinema tickets, a bouquet of roses and a box of chocolates.

Please see below for the full breakdown of costs.

Azimo1

**The cost of a 12 pack of Durex condoms, according to Numbeo.com:

 Azimo2

For further press information, please contact:

Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo

Launched in 2012, Azimo is a London-based online money transfer service, changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop, and even through Facebook.

For more information, go to www.azimo.com
Facebook: www.facebook.com/azimomoney
Twitter: @azimomoney

  • Date:
    18th Feb 2015
  • Category:
    Client News
  • Tags:
    Azimo Money Transfer Technology PR Valentine's Day
  • Author:
    Victoria Randall

Garuda Indonesia Teams Up With Flight Centre Group UK

GarudaIndonesiaTeamsUpFlightCentreGroupUKRoosterPR

Indonesia’s national carrier kicks off 2015 with its first commercial agreement in the UK.

Garuda Indonesia, Indonesia’s national carrier, has signed its first commercial agreement in the UK. The new arrangement will mean that Flight Centre sales representatives will promote Garuda as a preferred partner when selling destinations through Indonesia and Australia as well as Amsterdam. Flight Centre will also promote Garuda’s air fare sales and news of destination additions online, through its call centre, and in over 87 high street stores across the UK.

The two brands have enjoyed a strong partnership in Australia for a number of years leading to Garuda Indonesia becoming Flight Centre’s carrier of choice to the holiday islands of Bali and Lombok, popular with Australian travellers.

Jubi Prasetyo, General Manager UK & Ireland, Garuda Indonesia, commented: “We are very pleased to come to an agreement with Flight Centre in the UK. Their extensive network of agents both on the high street, their call centre and online will ensure Garuda Indonesia’s UK stature will further increase. We are looking to emulate the success of the Australian partnership on British shores and enable more UK travellers to Indonesia and Australia to experience our 5-Star airline.”

The agreement follows news of Garuda Indonesia being awarded with a five-star rating by Skytrax, becoming one of only seven airlines worldwide to have met the strict requirements. This follows the awarding of The World’s Best Cabin Staff at the Skytrax World Airline Awards at Farnborough International Airshow 2014 and previous awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

Chris Galanty, managing director Flight Centre Group UK and South Africa, said: “Our relationship with Garuda Indonesia allows us to expand our portfolio further and ensures that Flight Centre can provide the UK market with the greatest choice when travelling to key markets in Indonesia and Australia.  We are confident this relationship will be a huge success allowing us to offer our valued customers the most competitive rates.”

For further information on Garuda Indonesia and to book flights visit www.garuda-indonesia.com.

-Ends- 

For further press information please contact:
Nick Wheywell/Sakhita Sharma Kevan Barber
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk

About Garuda Indonesia
Garuda Indonesia is the national airline of Indonesia and provides passengers with an authentic Indonesian experience from the moment they book their trip; to the moment they collect their bags.

The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

About Flight Centre:
Since opening its first UK store in 1995, Flight Centre (flightcentre.co.uk / 0800 258 5773) has expanded to over 87 UK high street locations offering flight only, holidays, adventure tours and multi stop travel. In February 2014, Flight Centre was proud to be listed in The Sunday Times Top 100 Company for the 10th time; in May 2014, achieved 19th place in the Great Place to Work® UK listing; and 22nd place in the Europe listing in June 2014.

Flight Centre is open seven days a week:

Customers can call from 7.00am – 11pm weekdays and 9am – 8pm weekends.

Working with over 85 airlines, Flight Centre offers a lowest airfare guarantee, backed up by its Fly For Free price promise. If Flight Centre can’t find a cheaper airfare in the same cabin, on the same scheduled flight, then customers can fly for free.

  • Date:
    18th Feb 2015
  • Category:
    Client News
  • Tags:
    Airline PR commercial flight centre flight centre group uk Garuda Indonesia
  • Author:
    Kevan Barber

Experience 2015′s Solar Eclipse with WOW air!

Experience2015SolarEclipseWOWairRoosterPR

Solar eclipse on 20 March will not be repeated until 2026.

WOW air, Iceland’s only low-cost airline, is inviting travellers from the UK to take in a landmark natural phenomenon in the country – a solar eclipse. The most vivid eclipse seen from Iceland in sixty years, it will cause up to 99% of the sun to be blocked out by the moon. With flights from WOW air available from just £49 each way, Iceland places yet another not-to-be-missed natural wonder at the doorstep of UK travellers.

WOW air has a few tips for those looking to take photographs of the eclipse, being one of the trickier subjects to capture:

  • Be sure to use eye protection, the sun may be partially covered throughout but is as strong as usual.
  • A special solar filter is key for photographing an eclipse, again to protect the photographer’s eyes.
  • Try and photograph the whole process, it will make for a great series of shots.
  • Longer the lens the better, the sun is 149,600,000km away.
  • Set the ISO to the minimum value, mode to manual, fastest shutter speed.
  • Take focus on the sun by focussing on a faraway object as the sun is too bright. Once the setting is found, then take a shot of the sun and check the LCD screen for any blurriness.
  • Get shooting! And don’t worry about the sun’s position, editing will take care of that.
  • Finally, don’t forget to take a look (through sunglasses), there’s no other chance until 2026!

March is a great time to visit Iceland with the days becoming longer in length. The eclipse takes place on the equinox when night and day are equal in time. The added light gives travellers more time to enjoy the key points of interest such as the Golden Circle’s Gulfoss, Geysir and Thingvellir National Park. Reykjavik, though it could never be classified as sleepy during the winter, hosts a number of events in March including a Blues Festival, Folk Music Festival, Fashion Festival and the Icelandic Music Experiments competition to unearth the next musical act to follow in the footsteps of Bjork and Sigur Ros to take the scene by storm.

Flying with WOW air also means that the Northern Lights can be viewed from the air, not just from land. The late flight from London Gatwick to the country departs at 19:40 and arrives at Keflavik Airport at 22:50 with the last hour of the flight approaching Iceland often giving lucky passengers the chance to see the lights on the horizon.

For more information on flights to Iceland and the USA please visit www.wowair.co.uk. WOW air carried its one millionth passenger in December 2014 and was the youngest airline in the Skytrax 2014 top 10 Best European Low-Cost Airlines placing seventh.

-Ends-

For further press information please contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2014.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    18th Feb 2015
  • Category:
    Client News
  • Tags:
    -
  • Author:
    Kevan Barber

8 Out Of 10 Brits Left Feeling Glum Because Of The Weather

8OutOf10BritsLeftFeelingGlumWeatherRoosterPR

Warmer weather and sunshine desired more than lower taxes or a greater sense of community!

-      Londoners hate the cold more than the Scots!

-      85% say level of happiness affected by the weather

-      More than 75% would live somewhere warmer if money were no object

-      60% say more sunshine and warmer weather are the thing that would make them the happiest – more than cheaper clothing or alcohol

It seems the grey, wet weather is having a widespread negative impact on the British populace, so much so that the majority wish they could live elsewhere! To determine how weather really affects people in the UK, a survey of 2,000 people was commissioned by Visit St. Pete/Clearwater, UK representatives for the sun-drenched 35 mile peninsula on Florida’s west coast that offers white sand beaches and holds the Guinness World Record for the longest continual run of sunny days, with 768!

Far from showing the Brits to be hardened and adaptive to the miserable weather, 85% of the survey’s respondents said it affects their level of happiness. Despite an image of stylishly rugging up and embracing the frosty weather during the winter months, the results also showed more than 3 out of 4 (76.2%) of Britons would live in a warmer climate during the winter months if given the opportunity.

Commissioned in 2015, the survey is part of Visit St. Pete/Clearwater’s You Need Sun campaign encouraging Brits to enjoy their sunny shores across the pond that offer warm weather all year round. The tourism body is even offering a trip for four lucky Brits to the region in partnership with Virgin Holidays through the website YouNeedSun.com.

“Clearly the weather we Brits are so famous for can have a negative long-term impact so getting away for a sunny break can offer physical and psychological benefits,” says Visit St. Pete/Clearwater UK Director Venessa Alexander. “To see 70% of our survey respondents say they think people in Florida are happier than in the UK because of their warm weather says a lot!”

Surprisingly, when the results were broken down geographically, it emerged that Londoners hate the cold more than the Scots, with 82% down south saying they longed for a warmer climate compared to 74% in the much colder north.

When it comes to lifting Brits’ sagging levels of happiness, weather was by far the favourite solution – when asked to select from a list of potential solutions, 6 out of 10 respondents chose sunshine and warmer temperatures over cheaper alcohol, clothing prices being reduced, lower taxes or even a greater sense of community!

The results also showed that two thirds of Brits are more likely to search for their summer holidays during the winter months and that a third of people in their 20s now seek holiday inspiration from social media, while less than one in ten in their 60s do the same.

For a chance to win the holiday to St. Pete/Clearwater with Virgin Holidays, visit YouNeedSun.com.

-Ends-

For further press information please contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E:­ teamvspc@rooster.co.uk

Visit St. Pete/Clearwater
Visit St. Pete/Clearwater (VSPC) is the official destination marketing organization of Pinellas County in Florida and covers 26 municipalities in the area.

The region is located on a beautiful peninsula on Florida’s west coast, bordered by the Gulf of Mexico to the west and Tampa Bay to the east.

Just 30 minutes away from Busch Gardens and 90 minutes away from Walt Disney World, the area offers 35 miles of white-sand beaches and uniquely colourful communities to explore.

The destination is renowned for sunshine and currently holds the Guinness World Record for the longest run of sunshine days, a massive 768.

Also home to the largest collection of Dali artwork outside of Spain, the county has culture, wildlife and beautiful beaches with a semi-tropical climate making it the perfect holiday destination for families, couples and singles.

For more information: www.visitstpeteclearwater.com, www.facebook.com/VisitStPeteClearwaterUK, www.twitter.com/vspc

  • Date:
    18th Feb 2015
  • Category:
    Client News
  • Tags:
    st pete st. pete/clearwater summer sunshine youneedsun
  • Author:
    Kevan Barber

Rooster PR to Manage Official Launch of Japanese Restaurant, Kouzu

RoosterPRManageOfficialLaunchJapaneseRestaurantKouzu

Building upon restaurant creds, Rooster takes on PR for exciting new addition to London’s fine dining restaurant scene.

Rooster PR is delighted to announce its latest appointment by contemporary Japanese restaurant, Kouzu.

Situated in London’s exclusive Belgravia area, just a short walk from Victoria station and Buckingham Palace, Kouzu opened in November 2014. Arguably the best Japanese chef in the UK, the renowned Kyoichi Kai, of Zuma and Arts Club fame, heads up the experienced, all-Japanese kitchen team or ‘cast’.

The starring role at Kouzu is played, however, by the exquisite food. With a broad menu offering, including not only sashimi and sushi, but charcoal grill dishes, tempura, specials & salads, Kouzu uses the freshest ingredients and top of the range suppliers from the UK and Japan. The restaurant also boasts a traditional omakase sushi bar for an authentic and exclusive dining experience, where each pair of diners enjoy the undivided attention and expert recommendations of their own dedicated sushi chef.

Rooster has been brought on board to look after the restaurant’s official launch this spring following an initial ‘bedding in’ period.

The launch will see the introduction of revised menus, a new DJ, new uniforms, and the unveiling of an exclusive new VIP chef’s table private dining space with a direct and privileged view of the busy Kouzu kitchen, served directly by the head chef and accessed through its own private VIP entrance.

With a focus on upscale media and consumer outreach, Rooster is tasked with delivering a targeted PR and social media campaign to raise awareness and raise the profile of the restaurant, its offering and key Kouzu personnel.

“The lead up to our official launch was a natural point for us to consider a renewed drive with regards to PR” says Kouzu owner, Alex Kechagia. “We are looking for a buzz around launch (and beyond) and Rooster has demonstrated that they can deliver this. The agency’s consumer and lifestyle creds appealed as much as its restaurant expertise and we are very excited to be working with Rooster to position Kouzu as the must-visit contemporary new fine dining restaurant in London.”

James Brooke, Managing Director of Rooster PR, commented: “Kouzu is a key client win to demonstrate our growing restaurant expertise and the continuing diversification of the work carried out by the agency. A new high profile London restaurant launch is a great opportunity to show we can deliver a high impact campaign and the team is very excited to be part of it.”

Rooster’s previous restaurant launch expertise includes Victoria’s Venetian-Italian restaurant & bar, TOZI, and the contemporary Dockland’s Bar & Grill overlooking Royal Victoria Dock.

For more information or to book a table at Kouzu:
W: kouzu.co.uk
T: +44 (0)20 7730 7043 or +44 (0)20 7821 1817

-Ends-

Notes to editors:
The Kouzu PR team at Rooster will coordinate individual and hosted dining experiences for those wishing to review or feature the restaurant on a case by case basis. Please contact the team (details below) should you be interested.

Owners, Alex Kechagia and Azeem Ibrahim, are available for comment or interview on the business, whilst Sous Chef Ryu is available to discuss any kitchen and food related matters. Rooster PR will also coordinate interview and profile opportunities for head chef, Kyoichi Kai.

Follow Kouzu: @kouzurestaurant / www.facebook.com/kouzurestaurant

For further press information
Julie Aguilera/Nick Wheywell/Kevan Barber
T: +44 (0)20 3440 8930
E: Kouzu@Rooster.co.uk

About Kouzu
An exciting new addition to London’s fine dining offering, contemporary Japanese restaurant, Kouzu, opened in November 2014.

Situated in London’s exclusive Belgravia area at 21 Grosvenor Gardens, Kouzu is just one minute walk from Buckingham Palace and opposite The Goring hotel.

Arguably the best Japanese chef in the UK, renowned Kouzu head chef, Kyoichi Kai, of Zuma and Arts Club prestige, heads up an experienced, all-Japanese kitchen team or ‘cast’.

The starring role at Kouzu is played, however, by the exquisite food. With a broad menu offering, including not only sashimi and sushi, but charcoal grill dishes, tempura, specials & salads, Kouzu uses the freshest ingredients and top of the range suppliers.

For an authentic and exclusive Japanese dining experience, guests can opt to eat at the traditional omakase sushi bar, located on the restaurant’s floating mezzanine level. The sushi bar seats up to six, with each pair of diners enjoying the undivided attention and expert recommendations of their own dedicated sushi chef.

With lunch and pre-theatre menus ranging between £20 and £30pp, Kouzu is an affordable option for true lovers of Japanese cuisine, whilst offering the highest quality food, ingredients and a fine dining experience to rival the top sushi restaurants in the capital.

The average spend on an à la carte dining experience at Kouzu is between £60-£80 per head.

  • Date:
    24th Feb 2015
  • Category:
    Rooster News
  • Tags:
    fine dining food japanese kouzu Restaurant PR
  • Author:
    Kevan Barber

365Villas Appoints Rooster PR to Launch Pioneering Rental Software

365VillasAppointsRoosterPRLaunchPioneeringRentalSoftwareFromRoosterPR

Providing a ground-breaking rental management solution that eliminates 90% of workload for holiday let owners and agents around the globe, 365Villas appoints Rooster PR to support the brand and product launch in the UK and US markets.

Rooster PR is delighted to announce its latest brief to launch the pioneering holiday rental software provider, 365Villas, and drive awareness of the product among key audiences in the UK and US.

Built by founder and director, Dave Payette, a holiday rental owner himself with an extensive background in global tech, the 365Villas software incorporates a range of sophisticated, yet easy-to-use tools, empowering users to effortlessly operate every step of the rental management process efficiently, seamlessly and in the most integrated way possible. For those working with manual tools, 365Villas will help users to eliminate 90% of their workload.

“My aim is for 365Villas to set a new benchmark and lead the way to injecting change into a market that, although confusingly crowded from the prospective user’s point of view, does not yet offer a purpose built management solution as resilient, tightly integrated, non-prescriptive and easy to use” says Dave. “All-in, 365Villas is indisputably one of the industry’s most complete and cutting-edge solutions right out of the gate, as it combines a whole host of features, offerings and user benefits that no other competitor can claim to offer as a complete package.”

In development for four years and rigorously trialled and tested for two, adjustments, additions and updates in response to ongoing feedback from a growing number of users means the 365Villas technology is the most robust, up-to-date and comprehensive offering in the market today. The software is highly flexible, easily customisable and also accommodates the nuances of different international markets.

365Villas cuts through a crowded market place with a clear solution in response to competitor shortcomings. Unlike other providers in the market, which make users carry out the majority of tasks one by one and across various pages, 365Villas is a truly integrated application, allowing rental managers to perform multiple tasks simultaneously.

The click of a button can send out a quote, for example, whilst automatically calibrating another five or six crucial back office functions, and always affording the owner or agent complete control over every element of their business. Calendar updates, contact management, customising of rental agreements, number crunching, book keeping, dynamic reporting, filing, payment tracking, and email responses are all synchronised and managed for every guest, making the 365Villas technology uniquely powerful and exceptionally easy to use.

On the appointment, Dave comments: “Rooster has a proven track record of launching new brands, driving on-going awareness and generating an impressive ROI. We have already completed the planning phase with the team, have kicked off our social media activity, and I look forward to launching 365Villas into the UK and US markets in early 2015.”

Managing Director of Rooster PR, James Brooke, says: “Dave has worked tirelessly to develop a pioneering product in 365Villas. We’re delighted to have been selected to unveil the software later this month through an integrated campaign comprising traditional PR and social media with an additional focus on holiday rental forums. 365Villas is set to change the industry, and we believe its integrated platform will really turn the heads of holiday rental owners.”

To celebrate the official launch later this month, 365Villas will be offering holiday rental owners and agents the chance to win a whole year’s FREE subscription.

-Ends-

Notes to editors:

  • Founder and director of 365Villas Dave Payette is available for comment or interview on all elements of the holiday rental industry.
  • Follow 365Villas: @365villas & Facebook.com/365villasdotcom
  • The company’s website will be launched imminently

For further press information, please contact:
Julie Aguilera/Nick Wheywell/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: 365Villas@rooster.co.uk

About 365 Villas:
365Villas is a pioneering application designed to empower holiday let owners and agents around the globe, enabling them to manage the rental of their property (or properties) efficiently, seamlessly and in the most integrated way possible.

Four years in development and trialled for two, 365Villas has been painstakingly designed and built by founder and director, Dave Payette; a holiday rental owner himself with an impressive background in global tech.

The software incorporates a range of sophisticated, yet easy-to-use tools, including integrated email, which allow any owners or agents to effortlessly manage every step of the rental management process; from responding to enquiries or issuing quotes to tracking payments and customising rental agreements and more.

The uncomplicated interface also offers easy-to-use functionalities to allow property owners to carry out targeted marketing and CRM activity, generate detailed reports or manage their accounts to maximise business opportunities and performance.

  • Date:
    2nd Feb 2015
  • Category:
    Rooster News
  • Tags:
    software Technology PR Travel PR Villas
  • Author:
    Victoria Randall

Rooster to Represent Youth Brand Together

RoosterRepresentYouthBrandTogetherFromRoosterPR

Rooster PR, the cutting edge independent PR & digital communications agency, has been brought in by Together to launch its first PR campaign.

Rooster PR is pleased to announce it has been appointed by Together to handle its PR in the UK.

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe, Together offers holidays to the top European party destinations including Ibiza and, new for 2015, Croatia and Mallorca.

Disappointed by their friends’ Ibiza experiences, they created a new company – Together – that would deliver only the best party holidays. Together is on a mission to provide genuine, memorable, immersive holidays in the world’s most prestigious party locations. Their products are aimed at music-conscious holidaymakers who seek a more extraordinary trip than currently offered by the 18-30 youth market.

Together’s travel experts curate a mixture of the best accommodation, clubs and parties on offer at an affordable price. The company currently offers two key holiday products:

a)    Together Weeks, which operate during the summer season (June–September) and package premium accommodation with a packed week of events including superclub entry, pool and boat parties, and access to a dedicated Together rep.

b)    Design Your Holiday, which operates year round for travellers who prefer to tailor-make their holiday choosing the accommodation and party schedule that best suits their individual tastes.

Together’s unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Rooster PR has been tasked with introducing the Together brand and its product offerings to key travel, consumer and trade media in the UK. The agency will run Together’s press office and handle all media enquiries. The target audience for this consumer brief will be music-conscious holidaymakers in their 20s and 30s.

“We have lots of exciting plans in the pipeline for Together in 2015 so it’s great that we now have Rooster on board to make sure everyone is talking about our new products and destinations,” said Together Co-Founder Aaron Evans-Aghoghogbe.

“Rooster was an obvious choice to help us increase brand awareness – they share our passion for travel and have some exciting ideas about how we can raise awareness of our high quality, affordable party holidays and engage with our target audience.”

James Brooke, Managing Director, Rooster PR, said: “We’re really excited to be kicking off the new year by announcing our new partnership with Together and look forward to working with them closely in 2015.”

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

 -Ends-

For further press information, please contact:
Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together
Together provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

  • Date:
    8th Jan 2015
  • Category:
    Rooster News
  • Tags:
    Holidays Together Travel Travel Travel PR
  • Author:
    Victoria Randall

Rooster PR Takes on ANATA Man-Made Diamond Brief

ANATA-twitter1500pxbgdWebsite

Producing exquisite, personalised lab-grown diamonds for clients across the globe, ANATA appoints Rooster PR to launch new brand and raise awareness of unique product in the UK and beyond.

Rooster PR is delighted to announce its latest brief to launch new brand, ANATA diamonds (formerly Heart-in-Diamond) and drive awareness of the unique product among key consumer audiences in the UK.

ANATA diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke.

The truly unique feature of ANATA is that each diamond can be personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of loved ones. The carbon sample is used as the diamond growing foundation to create the most priceless gift, commemorative keepsake, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond, honouring cherished relationships with loved ones; living or past.

Rooster’s focus will be on introducing ANATA diamonds to UK consumers, positioning the product as the most personal and unique way to celebrate, remember or hold a loved one close.

PR activity will pivot around communicating the celebratory element of the diamonds as commemorative items, whilst being sensitive to the emotive nature of the product and its audiences with regards to the memorial market.

Rooster will engage audiences through the design and implementation of a comprehensive print, digital and social media campaign, targeting the following markets:

  1. Those looking for a unique gift or keepsake in celebration of milestone occasions (birth or first lock of hair, engagement, wedding, anniversary, birthday…)
  2. Those seeking a unique and personal way of commemorating the legacy of loved ones passed
  3.  Those looking for a way to hold distant friends or family close (armed forces, expat communities, business travellers, etc.)
  4. Those looking to purchase less naturally occurring coloured diamonds (usually very expensive due to their rarity) at a more affordable price
  5. Anyone looking for an utterly bespoke, traceable, eco-friendly, 100% authentic diamond

“Whilst there are a number of products and processes available to help bereaved families commemorate their loved ones” says ANATA Director, Derek Lubner, “there is a distinct lack of direct competitors for ANATA diamonds in the UK currently. The appeal of our product extends far beyond the memorial market to cater for an ever growing need for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships. We are confident that Rooster will be pivotal in helping us make our mark and fill a gap in the UK market and beyond.”

James Brooke, Managing Director, Rooster PR, commented: “We’ve been working closely with ANATA pre-launch, to ensure we are ready to go to market with a polished brand and relevant and consistent messaging for all target audiences. It’s an exciting new luxury consumer brief with enormous potential. We are excited to start educating the UK media and consumers on what makes an ANATA diamond purchase such a unique and personal one.”

ANATA is the latest in a string of non-travel client wins for Rooster, reflecting the increasing diversification of the work carried out by the agency and the ever broadening expertise of the team.

For more information or to purchase an ANATA diamond, please visit: http://ANATA.diamonds or call 020 7060 6230.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with ANATA Director, Derek Lubner.

Follow ANATA: @ANATA_Diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
James Brooke/Julie Aguilera/Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: TeamANATA@rooster.co.uk

About ANATA diamonds:
Launched in June 2005 and the market leader worldwide, ANATA diamonds (formerly Heart-in-Diamond) has been producing exquisite man-made diamonds for clients around the world for over nine years.

A family run business, ANATA is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist ANATA laboratory located in St Petersburg, Russia. The ANATA technologists, gemologists designers, ceramicists, chemists and engineers nurture every ANATA stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the ANATA laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke and can be made to the specifications of each individual client.

ANATA stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, ANATA offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

ANATA diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

ANATA diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of ANATA stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    17th Dec 2014
  • Category:
    Rooster News
  • Tags:
    ANATA diamonds jewellery luxury Product PR
  • Author:
    Kevan Barber

Rooster is Loving the Rain with Brief for World First Umbrellas

RoosterLovingRainBriefWorldFirstUmbrellasFromRoosterPR

Rooster PR takes on first pure product brief for newly launched Where I’d Rather Be, offering a visually captivating collection of umbrellas with world first 360° under canopy photo designs to help Brits escape the wet UK winter.

Rooster PR is delighted to announce its first purely product focused brief. Newly launched this November (just in time for the wet UK winter season), Where I’d Rather Be (www.whereidratherbe.co.uk) is a unique new offering in the umbrella space.

Producing high quality, durable umbrellas, Where I’d Rather Be offers a world first 360° under canopy design. Wraparound destination focused photography (keeping it travel related for tourism specialist, Rooster) is digitally printed onto the inner canopy of the product, giving the impression of being ‘inside’ the image and escaping from the rainy, grey day to more exotic locations and climes.

Whilst other brands offer umbrellas with flat images displayed on the under canopy or simply printed on the exterior of a single layer of fabric, none are currently offering seamless 360° photography around the inside of the canopy due to the complexity of the graphic manipulation required. Where I’d Rather Be ensures that the aspect of every image remains true-to-life in order to maximise the illusion of being transported to the stunning locations featured on the products.

Where I’d Rather Be umbrellas are currently available in eight desirable designs across both the classic and the more compact folding sizes, including a blissful beach setting, tropical jungle landscape, safari scene and snow-capped mountain vista. Additional designs, including iconic cityscapes, are currently in development.

Handmade, hand sewn and manufactured using the highest quality materials, Where I’d Rather Be umbrellas boast a water repellent coating to ensure a quick-dry canopy, they are highly wind resistant and are durable thanks to sturdy, yet flexible fibreglass and electroplated steel frames and shafts.

Co-Founders, Juliet Shirbin and Anna Brownjohn, childhood friends from Australia, who were inspired whilst walking down Sydney’s Palm Beach on a rainy day, have appointed Rooster PR to launch the product in the UK. Although primarily consumer focused, Rooster will also bring added value to the campaign by drawing upon its extensive contacts in the travel industry to explore B2B opportunities for the umbrellas as promotional items.

“We’re really excited to be working with Rooster” says Where I’d Rather Be Co-Founder, Juliet Shirbin. “They share our enthusiasm for the product, have a fresh approach to PR and have already demonstrated their passion and skill with interesting opportunities on the horizon and exciting ideas as to ways we can engage audiences and get our messages and product out there.”

James Brooke, Managing Director, Rooster PR, commented: “The whole team genuinely loves this product, which is key to making sure we are successful in drumming up media interest. We are also thrilled to be expanding our remit with our first product focused campaign and will be working closely with Juliet and Anna to ensure all opportunities are harnessed.”

The umbrellas retail at £29.99 (classic) and £27.99 (folding).

For more information or to purchase an umbrella, go to whereidratherbe.co.uk and use exclusive code ROOSTERLOVESRAIN for a special 12% launch discount (Available until 31 Dec 2014)

-Ends-

Notes to editors:

Please let us know should you require a sample umbrella to review or include on any product or shopping pages. We can provide both the classic and folding models in various designs.

Juliet Shirbin, Co-Founder, is available for comment or interview in relation to the product or business.

Follow Where I’d Rather Be:

-      Facebook: https://www.facebook.com/whereidratherbeumbrellas

-      Twitter: https://twitter.com/WIRB_umbrellas

-      Instagram: http://instagram.com/whereidratherbe_co

-      Pinterest: https://www.pinterest.com/WIRB_umbrellas/

-      Google+: https://plus.google.com/+Whereidratherbeumbrellas/about

For further press information please contact:
Julie Aguilera/Victoria Randall
Rooster PR
T: +44 (0)20 3440 8924
E: EscapeTheRain@rooster.co.uk

  • Date:
    2nd Dec 2014
  • Category:
    Rooster News
  • Tags:
    Product PR Travel PR Umbrellas Where I'd Rather Be
  • Author:
    Victoria Randall

World Travel Market 2014 – Opportunities with Our Clients

WorldTravelMarket2014OpportunitiesOurClientsRoosterPR

Rooster PR has several clients exhibiting at World Travel Market 2014.

Please call/email the relevant Rooster PR contact for each client if you are interested in a one-to-one meeting.

Atmosphere Kanifushi Maldives (entry level five-star resort)Website: www.atmosphere-kanifushi.com

Stand no: F22 (first floor of stand AS230)

Representative available for interview:

Dinesh Bhaskar, Director, Sales & Marketing

Ali Abdulla, Assistant Manager, Marketing & PR

Angles / News:

  • Launch of two new exciting products in the Maldives
  • The resort will begin producing its own bottled water onsite from 1 November 2014
  • Recently appointed Chef Walter Butti as Executive Chef

Rooster Contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Atmosphere@rooster.co.uk

Be The First (hotel soft launches)

Website:  www.bethefirst.com

Meeting point: TBC on individual basis

Representatives available for interview:

Suzannah White, Founder and Director

 

Angles/News:

  • Be The First launched this October offering a unique opportunity to experience exclusive hotel stays in newly opened and refurbished luxury hotels worldwide
  • Be The First offers exclusive rates to guests looking to book a top hotel before the prices rise to the luxury rate
  • Be The First is the first and only company dedicated to sharing the soft launch experience with the consumer

Rooster contact:
Sarah Taylor / Melissa Hobson / Victoria Randall
T: +44 (0)20 3440 8930
E: BeTheFirst@rooster.co.uk

Croatian National Tourist Board (tourist board)Website:  www.croatia.hr

Stand no: EM 1450

Representatives available for interview:

Tonko Rilovic, UK & Ireland Director

  • Sara Sabadin, Senior Assistant – UK CNTO
  • Maja Buic, Junior Assistant – UK CNTO

 

Angles/News:

  • Seven per cent increase in British visitors and 23 per cent increase in Irish visitors from January – August 2014
  • Launch of new PPS (pre and post season) campaign to highlight Croatia’s gastronomic, cultural and active offerings
  • Game of Thrones Season 5 filming in Croatia
  • New waterpark opened in Istria – Istralandia
  • New hotels, hostels and campsites
  • Available for general destination updates and press trip discussions

Rooster contact:
Sarah Taylor/ Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: Teamcroatia@rooster.co.uk

Egyptian Tourist Authority (tourist board)Website:  www.egypt.travel/ www.gotoegypt.org

Stand no: AF 500-550

Representatives available for interview:

Omayma El Husseini, Director UK & Ireland

Angles/News:

  • Holding a Press Conference at 11.30am, Monday, 3rd Nov at Platinum Suites 5&6
  • Will celebrate the country’s culture and cuisine as part of this year’s WTM Festivals event. Visitors are invited to sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folkloric music and traditional dance performances including Alexandrian dance

Rooster contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: Teamegypt@rooster.co.uk

 

eviivo (booking/management software for small accommodation providers)Website: www.eviivo.com

Stand no: TT 565

Representatives available for interview:

Michele Fitzpatrick, CEO


Angles/News:

  • Offering independent hotels and B&Bs a solution to attract, process and manage bookings
  • eviivo 2.0 launches 21 October

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Teameviivo@rooster.co.uk

Garuda Indonesia (Indonesia’s national airline)Website: www.garuda-indonesia.com  

Stand no: AS 640

Representatives available for interview:

Jubi Prasetyo, General Manager UK

 

Angles/News: 

  • Launched its direct flight from London Gatwick to Jakarta in September. The new service operates five days a week
  • Recently awarded ‘The World’s Best Cabin Staff’ by Skytrax

Rooster contact:
Nick Wheywell/Sakhita Sharma/Kevan Barber
T: +44 (0)20 3440 8930
E: GarudaIndonesia@rooster.co.uk

Tunisian National Tourist Office (tourist board)Website:  www.cometotunisia.co.uk

Stand no: AF 650

Representatives available for interview:

Ms. Amel Karboul – Minister of Tourism, Tunisia

Ms. Wahida Jaiet – Director General of Tunisian National Tourist Office

Angles/News:

  • Tourist board has announced new National Quality Label to align country standards with the global market.
  • New flight routes recently launched with Just Sunshine to Bristol and Jet2 to launch five new routes in Summer 2015.

Rooster contact:
Sarah Taylor/Melissa Hobson/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: Teamtunisia@rooster.co.uk

St. Pete/Clearwater (tourist board)Website:  www.visitstpeteclearwater.com

Stand no: NA 400

Representatives available for interview:

David Downing, Interim Executive Director

 

Angles/News:

  • The Dali Museum welcomes Picasso/Dali, Dali/Picasso – an exclusive exhibition featuring works from 25 museums and art galleries.
  • 2,000 new rooms planned for Clearwater Beach in 2015.
  • The area has regularly topped records for overnight stays through 2014.
  • Area highlighted in the recent Dolphin Tale 2 movie.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: TeamVSPC@rooster.co.uk

WOW air (budget Icelandic airline)Website: www.wowair.co.uk  

Stand no: EM 540a

Representatives available for interview:

Skúli Mogensen, CEO

Angles/News:

  • Low-cost US routes via Reykjavik launching in 2015.
  • Flights starting from £49 each way to Reykjavik.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: TeamWOW@rooster.co.uk

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Clients Media Media Events World Travel Market wtm
  • Author:
    Kevan Barber

Croatia 365 Campaign Launch

RoosterHostsNewCroatia365CampaignLaunchFromRoosterPR

Last night, we organised the UK launch of the Croatian National Tourist Board (CNTB)’s new pre- and post-season campaign: ‘Croatia 365’.

Held in the grand setting of Queen’s Club, 100 travel trade, media and VIP guests were welcomed by Mr Darko Lorencin, the Croatian Minister of Tourism, Mr Ratomir Ivičić, Director of the Croatian National Tourist Board, Mr Tonko Rilović, UK & Ireland Director of the Croatian National Tourist Board, and Mr Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom.

Representatives from the regions of Dubrovnik and Riviera, Korčula and Pelješac, Slavonia and Baranja, and north-western Istria showcased their huge range of cultural, eno-gastronomic, adventure, wellness & health and MICE offerings.

Guests were then treated to a fun and informative tasting masterclass by Joe Wadsack, the renowned wine writer and Saturday Morning Kitchen TV presenter. During the tasting, they were transported on a wine tasting journey around the beautiful country of Croatia.

Once they’d had their fill of Croatian delicacies – which included the highest quality truffles, cheeses, olive oils, pršut, salami, honey, sweets and cakes – they were treated to beautiful and charismatic performances from world-class Croatian tenor Stijepo Gled Markos.

If you’re a travel journalist keen to know more about what Croatia can offer throughout the year – from cultural activities and fascinating historical architecture to thermo-mineral water based spas and local food delicacies – get in touch. We’d be happy to send some more information and put you on our list for future events!

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Croatia Events Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Gateway Ticketing Systems UK Briefs Rooster PR

GatewayTicketingSystemsUKBriefsRoosterPRFromRoosterPR

Leading ticketing provider for visitor attractions brings in PR support.

Gateway Ticketing Systems UK (Gateway), the company behind the ticketing for many of the UK’s leading visitor attractions, has brought in PR & digital communications agency, Rooster PR, to raise its profile in the UK and Ireland.

The fast-growing company, which was established in the UK in 2012, provides ticketing, booking and CRM solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

Rooster has been briefed to build awareness of Gateway in the UK and Ireland among potential customers across the visitor attractions industry, with a particular focus on expanding the company’s reach in the museums and heritage sector.

The agency will focus on demonstrating Gateway’s expertise in helping clients increase revenue, improve visitor satisfaction and develop their audiences and loyalty programmes.

“We’ve had a phenomenal start in the UK with several new client wins positioning us as the market leader in a relatively short period of time. With so many good news stories to tell, now is the perfect time to enlist PR support. We’re pleased to have Rooster on board and look forward to getting the Gateway story out to a wider audience,” said Andy Povey, Operations Director of Gateway Ticketing Systems UK.

“Gateway is already working with some big names in the British attractions industry and the company has some exciting announcements coming up. This is a key time to be brought on board to help raise awareness of Gateway, which offers so much more than just tickets at the gate,” said James Brooke, Managing Director of Rooster PR.

-Ends-

For further press information, please contact:
James Brooke/Helen Batte/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8930
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    4th Jun 2014
  • Category:
    Rooster News
  • Tags:
    Attractions Corporate PR Technology PR
  • Author:
    James Brooke

IFX Appoints Rooster PR

IFX_logo_blue

Rapidly expanding foreign exchange consultancy looks to PR to raise profile.  

International Foreign Exchange (IFX), one of the world’s leading specialist foreign exchange consultancies, has appointed cutting edge PR & digital communications agency, Rooster PR, to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

IFX launched in April 2005 and with 50-60 percent growth year on year for the last three years, is the fastest growing specialist foreign exchange consultancy in the UK. The company has recently embarked on an impressive expansion plan, with offices already trading in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to launching an additional five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on a wealth of topics, including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.” says Tom Greenwood, IFX COO.

Rooster’s Managing Director, James Brooke, says: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

www.internationalfx.com

-Ends-

Notes to Editors:

IFX CEO Nick Williams, COO Thomas Greenwood and Market Analyst James Easter, are available for expert comment on topics including international money transfer, exchange rate fluctuations, foreign investment and overseas property.

For further press information, please contact:
Julie Aguilera / James Brooke
T: +44 (0)20 3440 8930
E:  TeamIFX@rooster.co.uk

About IFX
Launched in April 2005, International Foreign Exchange (IFX) is one of the world’s leading and fastest growing specialist foreign exchange consultancies in the UK, with 50-60 percent year on year growth for the last three years.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Providing a tailored service for all clients, combining a depth of specialist expertise with world-class trading systems, market insights and dedicated account management, IFX’s growing client portfolio includes FTSE 250 companies, Premier League football clubs, large insurance and film production companies, and celebrities.

Headquartered in London, IFX is expanding rapidly, with offices in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to opening an additional five new offices worldwide within the next three years. IFX is the first and only fully authorised and regulated foreign exchange consultancy in Dubai.

IFX (UK) Ltd. is authorised by the Financial Services Authority for the provision of payment services, and is registered as a Money Service Business with HM Revenue & Customs.

  • Date:
    11th Apr 2014
  • Category:
    Rooster News
  • Tags:
    Corporate PR Foreign Exchange Global Reach
  • Author:
    admin

Family Traveller Appoints Rooster PR

Family Traveller Logo_black

Multi-platform media company appoints leading PR & digital comms agency.

Family Traveller, the leading media outlet dedicated to all things family and travel, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster will position Family Traveller as the default destination for authoritative advice on family travel and will profile the publication’s experts in the family travel sector, including editor Jane Anderson.

The agency will also work to place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and Publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media.”

“Bringing Rooster on board is the next step in our evolution – we are looking to continue building our awareness among those key holiday decision-makers – mums – so we become the default resource for all things family and travel.”

“Commercially, we have had fantastic support from many advertising clients in the travel sector but we are now looking to extend our offering into rich media content solutions for both travel and non-travel clients interested in our affluent audience,”  continued Dent.

James Brooke, Managing Director of Rooster PR, said: “In under a year Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. With a young family myself, I know there is demand from parents like me for quality travel content.”

“We’re delighted to be working with Family Traveller and look forward to raising awareness of this great brand over the coming months – it is certainly a welcome addition to the Rooster portfolio and reflects the increasingly diverse work we are undertaking,” continued Brooke.

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.

-Ends-

For further information please contact:
Rooster PR
E: FamilyTraveller@Rooster.co.uk
T: 020 3440 8930

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    13th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Digital Comms
  • Author:
    admin

Social
Communicators

What they say?

Client testimonialsMedia testimonials
Client testimonialsMedia testimonials
  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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Contact: James Brooke, Managing Director
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