Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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  • marketing
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  • iacl

How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers retained PR services, our sister brand, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of international offices that in reality, is only as good as its weakest link.

Our Approach
Rooster is the exclusive UK affiliate partner of the global agency network 3A Worldwide. Comprised of like-minded agencies worldwide and utilising the latest communication technologies, we ensure that our clients’ PR objectives are consistently delivered across multiple markets by only the very best agency partners.

3AWorldwideNetworkEuropeFromRoosterPR

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Launching SPLYT with a Social & Media Splash

LaunchingSPLYTFromRoosterPR

Rooster cut through the crowded taxi and sharing economy space to successfully launch a new minicab ride sharing app, SPLYT.

Tasked with generating both a media and consumer buzz around the launch of SPLYT, and driving downloads of the app, Rooster worked with the client to devise a disruptive 99p rides promotion which was unveiled to spend-conscious Londoners via a tactical social and traditional media campaign.

The SPLYT launch journey threw up various challenges, including licensing delays, general cynicism towards the minicab app space thanks to reputational issues surrounding Uber, and the simultaneous launch of competitor apps, Maaxi (taxi sharing for black cabs) and SplitCabs (shared airport transfers). Rooster safely steered the SPLYT campaign around these obstacles and despite all the odds, effectively secured the desired social, digital and print media results in a tight timeframe.

Rooster’s social media results were impressive:

  • Twitter followers increased from just 12 to 660 in only four months with activity achieving over 311,000 tweet impressions and over 310 retweets.
  • Facebook likes increased from 2 to 1,631 in the same timeframe, of which 680 were achieved just in the launch week. Total reach for Facebook was 1,264,860, with 1,557,552 total impressions.

SPLYT’s London launch was covered in targeted regional, national and broadcast titles, including interviews with founder, Philipp Mintchin on London Live and BBC Radio 4’s Today programme. The majority of media coverage appeared within only a 10 day period and included BBC.co.uk, London Evening Standard, standard.co.uk, The Independent, Independent i, The Independent Traveller, independent.co.uk (twice!; second hit here), mirror.co.uk, The Sun and thenationalstudent.co.uk.

Rooster’s campaign for SPLYT ensured that the disruptive start-up launched with a splash, and is perfectly positioned to revolutionise the minicab industry and London’s commuting scene.

  • Date:
    29th May 2015
  • Client:
    SPLYT

'Where I'd Rather Be!' Christmas Product Launch

ChristmasProductLaunchFromRoosterPR

World-first 360° umbrella creators, Where I’d Rather Be, set Rooster a challenging product placement brief - to gain maximum coverage in the crucial pre-Christmas gift guides with only four weeks until Christmas! With a short lead-in time, Rooster worked against the odds to secure standout coverage for the one-of-a-kind umbrellas in relevant gift guides in time for the festive deadline.

Rooster contacted a targeted hit-list of product journalists and worked tirelessly to demonstrate how the Where I’d Rather Be product stood apart from other gifts in the market. Thanks to the high-quality of the umbrellas and the tenacity of the Rooster team, the resulting portfolio of coverage was overwhelmingly positive at a crucial time for sales.

Over the duration of the two month project, Rooster generated:

  • Over 22 pieces of coverage, including ten hits in the nationals such as The Times, The Guardian, The Express and key commuter publications such as Evening Standard, Shortlist and Metro.
  • Additional coverage in carefully chosen, high-end publications such as Absolutely and You & Your Wedding

Keen to demonstrate our ability to add value beyond the core PR contract, we also secured Where I’d Rather Be’s first UK b2b order in support of a tourist board’s January 2015 marketing campaign. This resulted in a substantial order of 300 fully-customised, bespoke umbrellas delivered on time. One happy tourist board, one happy client!

  • Date:
    18th March 2015
  • Client:
    Where I'd Rather Be

Generating Coverage is Plain Sailing for Cruise Nation

Cruise Nation coverage image slide

The Rooster team has continued to generate high levels of coverage, awareness and bookings for award-winning cruise tour operator Cruise Nation in 2014. Our campaign focused on three main strands: (1) deals & special offers, (2) consumer media cut-through and (3) profiling.

‘Deals’ pieces were secured in the Daily Mirror, Independent and Mail Online amongst many others. Wider consumer media coverage included mainstream broadcast exposure on the prime time TV show Surprise Surprise and a recommendation in Woman magazine. And our profiling campaign resulted in Cruise Nation’s passionate and energetic CEO, Phil Evans, being profiled in the Sunday People, sharing what he would do on his ‘Perfect Day’ (exploring a beautiful city such as Dubrovnik or Santorini followed by a slap-up meal, bottle of wine and dancing the night away, if you’re interested!).

The stats for the 2014 campaign are impressive:

106 late deals, 9 press releases and 88 media pitches, generating 160 pieces of media coverage:

- 2 broadcast
- 10 broadsheet newspapers
- 32 tabloid newspapers
- 73 regional newspapers
- 7 consumer magazines
- 36 onlines

…which equates to a total AVE of £972,806
…which exceeded our target KPI of £675,000 by 44%
…and represents an ROI of +40

Plus, the all important Cruise Nation booking number was featured 116 times!

  • Date:
    19th January 2015
  • Client:
    Cruise Nation

AeroMobile’s Coverage Reaches New Heights & Continents in 2014

AeroMobileCoverageReachesNewHeightsFromRoosterPR

2014 was a packed year for AeroMobile: new airline and roaming partners were announced, existing partners continued to roll out the service, customer demand increased at a rapid pace, and inflight mobile connectivity was hotly debated in the US.

After a step change in proactive communications activity with the help of Rooster PR in 2013, building on this momentum has been a key focus for the Rooster AeroMobile PR team in 2014.

Alongside driving coverage in key specialist telco, aviation and avionics publications, we secured coverage in mainstream consumer media including a dedicated article on Mail Online which featured the latest impressive growth stats and facts about the service.

The US debate surrounding the use of mobile phones on board  aircraft, which could be a game changer for the airline industry, offered Rooster the opportunity to raise AeroMobile’s profile in the American market. We positioned AeroMobile as THE expert in the field of inflight connectivity by issuing insightful comment and offering AeroMobile’s CEO Kevin Rogers for interview around the topic and debate. Coverage highlights included the Wall Street JournalForbes and WAMU Radio.

Back in the UK, AeroMobile’s industry leadership position was further solidified through the issuing of a steady stream of insightful comment on relevant topical industry news. Coverage included a live CEO interview on BBC Worldwide at Farnborough Airshow.

In just 12 months, Rooster secured 148 pieces of media coverage and 35 media interviews for AeroMobile representatives. We look forward to seeing AeroMobile coverage continue to take flight in 2015.

  • Date:
    January 2015
  • Client:
    AeroMobile

Rooster Cements FinTech Expertise with Azimo Campaign

RoosterCementsFinTechExpertiseAzimoCampaignFromRoosterPR

Initially appointed for a small consumer PR project in December 2013, Rooster has grown its brief and is now Azimo’s retained PR agency in the UK delivering a stream of impactful coverage throughout 2014.

Online money transfer company Azimo is disrupting the traditional money transfer market and changing the way people send money around the world.

The Rooster Azimo PR team kicked off the year by securing media endorsements from titles including the Mail OnlineEvening Standard, This is Money and the Independent (twice!), positioning Azimo as a great way of saving money.

We then pitched and organised numerous interviews for Azimo’s charismatic CEO, Michael Kent, with coverage appearing on Reuters, Mail Online and Yahoo UK to name just a few. Alongside the profiling work, our awards campaign resulted in Michael being selected as a finalist in the ‘Social and Financial Entrepreneur of the Year’ category at the Great British Entrepreneur Awards 2014.

It wasn’t just Michael we were keeping busy – we placed Mike Tinmouth, Head of Social & PR at Azimo, on an expert panel at The Guardian. Mike took part in a live Q&A discussing tech for growth and his comments informed a top tips’ review piece.

November 2014 saw Azimo join Boris Johnson on his trade mission to South-East Asia, with Rooster ensuring Azimo’s attendance was kept front of mind with the press.

Rounding off the year on a festive note, we secured a cracking in-depth article on the Daily Telegraph online on the topical story of which migrants are the most generous at Christmas.

In total, Rooster generated 95 pieces of media coverage.

  • Date:
    14th January 2015
  • Client:
    Azimo

Cutting Through the Noise of High Profile Competitors with Large Budgets, to Successfully Raise the Profile of a True Industry Expert

14-11-21, Hatched 2015 Review - Coverage

Rooster was tasked with building awareness of the Hatched brand as the leading low cost online estate agent, of its product offering and of the benefits of the fixed fee model and online estate agency in general. Target audiences included homeowners and first-time buyers across the UK as well as estate agents and other influential industry figures.

Identifying the potential engagement that could be triggered by capitalising on the outspoken and passionate nature of Hatched Founder and Director, Adam Day, our strategy centred heavily throughout the campaign on encouraging debate among media and target audiences through issuing controversial comment and pitting online estate agency against the traditional practices of the high street. To position the company (and its spokesperson) as a leader in the industry, we also focused on Adam Day’s market knowledge and his tips for consumers, as well as developing a strong network of Hatched media supporters.

The key challenge we encountered (namely, the rapidly growing competition from high profile newcomers to the market), we turned to our advantage by pitching Hatched as one of the most established brands, and its Director, as an expert on the now ‘hot topic’ of online estate agency, as well as estate agency in general.

Stimulating an ongoing discussion around the benefits of the fixed fee model, the shortcomings of estate agency in its traditional form, consequences for the consumer, what defines an ‘online’ estate agent, market predictions and insight, we also ensured the timely communication of any positive company news (growth, total savings for customers, innovation, charity initiatives, etc).

With an ROI of >64, calculated from a total of 52 pieces of coverage with a PR value of £955,032, the results of the Hatched campaign have been impressive. Media coverage for the six month campaign includes pieces in the FT, Daily Telegraph, Independent on Sunday (x2), Daily & Sunday Express, Sunday Times, London Evening Standard, Huffington Post, The Week, The Economist, plus regular inclusion in top industry titles, as well as penetration of more consumer focused pieces in women’s interest or grey market publications.

The profile of both Hatched and its spokesperson, Adam Day, has been elevated to the point that Adam is now frequently approached to participate in industry events or panel debates or to represent the industry in general via radio interviews.

The ultimate evidence of the success of the Hatched campaign was being selected to feature in Channel 4’s recent series ‘Sarah Beeny’s How To Sell Your Home’, which came about thanks to ongoing liaison with the programme’s production company. Adam was the only online agent (apart from Sarah herself) to have a physical presence on the show.

  • Date:
    11th December 2014
  • Client:
    Hatched

2014: Another Bumper Year for Croatia

2014AnotherBumperYearCroatiaFromRoosterPR

The Rooster Croatian National Tourist Board (CNTB) UK press office team were hard at it throughout 2014 showcasing the destination to media, driving a steady stream of impactful coverage and generally playing our part in helping Croatia see further significant increases in visitor numbers.

We hosted 31 journalists on six group press trips, organised 14 individual press trips, arranged five media events and worked on successful partnerships with Park Plaza, Aer Lingus and Ryanair. Our work secured over 267 pieces of media coverage with highlights including the Daily Telegraph, Wanderlust, Independent on Sunday and The Guardian.

In September, our media sell-in of the world’s first underground hot air balloon flight (by a 70 year old no less!) generated widespread national coverage, including The Times, Guardian onlineMail OnlineIndependent onlineAOL Travel and Orange online.

In October, we helped the CNTB organise an exclusive event at Queen’s Club to formally unveil its new pre- & post- season campaign, “Croatia 365”. Which was closely followed by a busy schedule of media and blogger meetings at World Travel Market in November, topped off by a packed press conference.

We rounded off the year by working with Rick Stein on a visit to Split and Korcula and hosting a festive press trip to the Christmas markets in Zagreb.

  • Date:
    23rd February 2015
  • Client:
    Croatian National Tourist Office

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

TunisiaTouristFiguresMediaCoverageRevitalised2014FromRoosterPR

2014 was a positive year for Tunisia as continued political stability, culminating in democratic elections in October, was reflected in record breaking visitor growth.

First appointed in April 2008, we continued to work with the Tunisian National Tourist Office (TNTO) to develop and activate a positive tourism communications plan that would entice yet more visitors to this beautiful and fascinating country.

At the heart of our programme was a challenging calendar of press trips in order to ensure that UK & Irish media see the ‘real’ Tunisia firsthand. We pitched and secured 24 journalists on six group press trips over the course of the year.

Working with Tunisia’s first ever female Minister of Tourism, Amel Karboul, and a new Director, Mr. Tarek Aouadi, in the London office, we arranged a series of media interviews at World Travel Market unveiling a new national quality label and ‘We Are Energy’ concept, which aimed to give a human face to the magnificent landscapes of Tunisia through portraits of the country’s people. We also secured an exclusive interview with the Daily Telegraph and beautiful Miss Tunisia, Wahiba Arres.

In total, our campaign for Tunisia generated over 96 pieces of positive ‘on message’ media coverage.

  • Date:
    24th February 2015
  • Client:
    Tunisian National Tourist Office

Launching the Seasonal Cities App

SeasonalCitiesAppLaunchFromRoosterPR

In Q3 2014 Rooster was tasked with launching the new travel app ‘Seasonal Cities’. Available on the iPhone and iPad, the app provides seasonal city guides for 12 destinations around the world, written by local travel experts.

During a two month preparation period, Rooster worked tirelessly to develop a set of hard hitting key messages and media materials, and to brief  key target consumer and consumer technology journalists. The autumn version of the app was unveiled in September and the media response was, as a result, overwhelmingly positive.

The launch PR team secured a number of quick online hits on established technology sites such as Mobile Entertainment, Gizmodo and MSN, while most of the travel sections of the nationals covered the app including The Guardian, The Sun/TheSun.co.uk, The Scottish Daily Express, The Independent on Sunday, The Mail on Sunday and The Sunday People.

We also targeted long-lead consumer magazines and broadcast media to ensure that coverage hits continued to be generated for Seasonal Cities well beyond the initial three-month launch period, including T3, Stuff, National Geographic Traveller, Esquire, House & Garden, Wanderlust and an absolutely belting piece on the BBC’s flagship technology programme BBC Click.

In total, our three month launch campaign generated 39 pieces of coverage across broadcast, national newspaper, consumer, regional, online and trade titles.

“I used Rooster PR to help with the launch of my iOS travel app, Seasonal Cities, in September 2014. They were enthusiastic and innovative, provided very useful feedback at the design stage and achieved getting the app into a great selection of consumer publications, from web to print, tech columns to the travel sections of national newspapers. Their ‘after-sales service’ has been excellent as well, sending me cuttings and providing practical advice on social media and other issues.”
Marcus Waring, Seasonal Cities

  • Date:
    12th December 2014
  • Client:
    Seasonal Cities

Fooling Around for St. Pete/Clearwater

14-12-09, VSPC Manaphin Coverage

In order to create a media buzz around St. Pete/Clearwater, Rooster PR launched an elaborate April Fools prank on behalf of the client. We announced to media that scientists in the destination on Florida’s west coast, had discovered a long extinct species called a ‘Manaphin’, a supposed hybrid of a dolphin and a manatee!

Alongside issuing a ‘news release’, our client’s creative team developed a phoney website dedicated to the discovery of the Manaphin (www.manaphin.com), complete with an ever-buffering video, that would purposely never play. The (fictional) creature was even given a history, including a reference to Charles Darwin, to provide credibility.

We in turn hand-picked specific UK media titles to sell-in the story, with regional newspaper Solihull News reporting on the phenomenon as though it was a real discovery. The client tweeted this article and the Manaphin craze took hold, generating over 7.1 million potential impressions on social media, with both ABC News and Yahoo sharing the news both online and via social channels.

The “purposely amateurish” web page registered some 10,000 visits.

From The Daily Telegraph (who awarded the Manaphin story 7 out of 10 – joint first – for best April Fools pranks), ABC News and Good Morning America, to regional and international publications, as well as applause for the cleverness of the prank from Yahoo and many others, the Manaphin campaign became an online phenomenon, trending on Twitter.

The coverage achieved vastly outweighed the campaign investment and provides an example of how humour and strategic planning can reach the world in minutes and bring positive attention to a destination.

  • Date:
    9th December 2014
  • Client:
    Visit St. Petersburg Clearwater

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:

  • Client:

  • Category:
    Corporate
  • Client url:

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

If you want to know what our lovely clients have to say about us, then click here to visit the RAR (Recommended Agency Register), which we’ve signed up to. The RAR is a digital platform that enables clients to independently and confidentially rate their agencies. Based on the ratings, we were pretty chuffed to have won ‘Best PR Agency’ (1-40 staff category) at the 2015 RAR Awards!

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than twelve years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury travel sector, Julie developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has diversified her expertise, leading the PR for clients as varied as: hybrid estate agency, Hatched.co.uk; lab-grown diamond brand, ANATA; luxury umbrella brand, Where I’d Rather Be; exclusive summer and ski holiday brands, Villa and Alpine Guru; rental management software provider, 365Villas; and foreign exchange consultancy, IFX.

Julie prides herself on offering a personal, strategic and tailored approach, ensuring that every client’s expectations are met (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - David

David is a destination marketing specialist with over 15 years experience both agency and client-side.

He has been associated with Jordan for the last 14 years, developing strategies for product development and marketing, and has worked as a strategic consultant for the largest luxury shopping outlets across Europe assisting them in developing a targeted international tourism strategy from Europe and the BRIC countries.

David has a Masters Degree in International Development.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Account Director & Digital Leader

JulieAguileraFromRoosterPR
JULIE AGUILERA

Associate Director

MelissaHobsonFromRoosterPR
MELISSA HOBSON

Account Director

HELEN1
HELEN BATTE

Account Director

StuartFyfeFromRoosterPR
STUART FYFE

Senior Account Manager

15-06-10, David Symes Head & Shoulders
DAVID SYMES

Representation Director

JonWallhouseFromRoosterPR
JON WALLHOUSE

Creative Director

SianWelshRoosterPR
SIAN WELSH

Finance Director

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Cheapflights.co.uk has Relaunched as a Meta Search Site!

Innovative search interface will make booking travel online, enjoyable once again....

Cheapflights.co.uk has Relaunched as a Meta Search Site!

CheapflightsRelaunchedMetaSearchSitebyRoosterPR

Innovative search interface will make booking travel online, enjoyable once again.

From Wednesday 24 June, the thousands of Brits who search for flights and hotels with Cheapflights.co.uk will discover a new meta site that will put simplicity and customer enjoyment back into online travel booking, a market that has become excessively crowded and cluttered.

Eighteen years after its inception as the leading online publisher of travel deals, Cheapflights.co.uk will enter the first phase of a new journey. A clean and modern design will ensure ease of navigation, with one-click filters that will serve up the cheapest and quickest option for any journey in an instant, sparing users from wading through irrelevant search results. A new Smart Value rating will also display results determined to provide the optimum balance between travel duration and cost.

“Cheapflights’ evolution into meta is about giving our users a transparent view across the market while making their experience simple and efficient,” says Hugo Burge, CEO of Momondo Group, which operates the Cheapflights business. “Booking travel is meant to be an exciting process but the wealth of choice and complexity of options often makes it overwhelming. We’re putting an end to that and providing a single source that drowns out the unnecessary online noise. This is the start of an exciting new chapter for us, where we focus on making products that users love – which is now at the heart of our DNA.  The Cheapflights.co.uk transition is a historic moment for us and I’m especially proud of our teams efforts.”

The new site design has already proven successful in several overseas markets including Australia, South Africa and, most recently, Canada.  The user response to each has been overwhelmingly positive with an 85% global increase in direct users to the Cheapflights websites over last year, as a result of the rapid growth of the newly designed test sites.

Responding to the ongoing explosion of mobile booking in the UK, the new Cheapflights site will be mobile-optimised and supported by an app that uses the same simple interface.  54% of Cheapflights UK customers are using mobile and tablet to search. The app has already had nearly a million downloads from markets all over the world.

Empowering users to quickly filter out unwanted results, the meta site will offer the ability to set the required departure and/or arrival time for each leg of their journey and to select preferred airports and airlines. The site pools the results from Cheapflights’ extensive array of airline, hotel and OTA partners to ensure users are able to find the best price possible.

With hidden fees having been a black mark against the travel industry in recent years, Cheapflights has ensured complete transparency for all fares displayed, with one click providing a complete rundown of all associated costs including booking fees, baggage charges and other included ancillary costs. And, to make search and comparing easier, the site also offers the option to select an outbound flight and then pair all the return options. Users also have the ability to pin choices that look promising to the top of the list for comparison as they continue to sort and filter options.

Cheapflights will continue with the publishing of deals in its rapidly growing newsletter business globally. While consumers have a thirst to find great deals in the market, Cheapflights will continue to provide this relevant service for its subscribers.

The new site is live now.

– Ends –

For further information please contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
E: cheapflights@rooster.co.uk 
T: 0203 440 8930 

About Cheapflights.co.uk, a part of the Momondo Group: “Let’s Open our World.”
Momondo Group is an online travel media and technology company that is driven by the belief that an open world is a better world.  The group now serves travel search and inspiration to over 17.5 million visitors a month – plus 7 million travel newsletter subscribers – via its Cheapflights (www.cheapflights.co.uk/) and momondo (www.momondo.com) brands.

Skygate began the sourcing of complex air-travel data in 1992, whilst Cheapflights pioneered the online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries from 2006.

The Group has offices in London, Copenhagen and Boston, with a consumer base across more than 30 core international markets and engaged travellers, explorers and holiday-makers all over the world.

Follow us on Twitter: @Cheapflights

Follow us on Facebook: www.facebook.com/cheapflights

  • Date:
    24th Jun 2015
  • Category:
    Client News
  • Tags:
    Cheapflights Cheapflights Cheapflights Cheapflights Cheapflights cheapflights.co.uk cheapflights.co.uk cheapflights.co.uk cheapflights.co.uk cheapflights.co.uk flight deals flight deals flight deals flight deals flight deals meta search meta search meta search meta search meta search Travel PR Travel PR Travel PR Travel PR Travel PR websites websites websites websites websites
  • Author:
    Kevan Barber
Azimo Raises $20 Million to Fuel Its Global Growth

Azimo, the London based digital money transfer service, announced today that...

Azimo Raises $20 Million to Fuel Its Global Growth

AzimoRaises$20MillionFuelGlobalGrowthFromRoosterPR

Azimo, the London based digital money transfer service, announced today that it has raised an additional $20 million in financing. The funding will advance Azimo’s mission to be the world’s leading low-cost, mobile and social money transfer service.

The Series B funding round was led by Frog Capital, with participation from MCI Investments and existing investors*, including e.ventures and Greycroft Partners, among others.

Azimo is a world leader in online and smartphone-based money transfers – providing a fast, secure and low-cost alternative to legacy high street remittance services. Founded in 2012, the company has built the most comprehensive network of any digital player, sending money to over 200 countries, reaching five billion people with over 80 different currencies**.

Azimo’s five-fold increase in money transfers in the last year reflects the on-going disruption of the $600 billion global remittance market. Digital and social network usage is helping workers send money home directly; saving money and time. Azimo’s announcement coincides with the International Day of Family Remittances, which aims to raise awareness of the importance of migrants transferring money home towards global development and local communities around the world***.

The company will use this latest financing to continue its pan-European growth and to target new markets in North America and Asia. Azimo’s management team has unrivalled depth and knowledge of the sector having founded Small World Financial Services in 2005, and building it into Europe’s leading independent, traditional money transfer company.

Azimo founder and CEO, Michael Kent said: “It’s fantastic to be announcing our latest round of funding on the inaugural International Day of Family Remittances, which recognises the huge contribution made by migrant workers to their families and communities back home.

“Azimo is just getting started on its mission to change the sector but already we serve hundreds of thousands of customers and have built the most comprehensive global network of any digital money transfer business. These funds will allow us to further expand our services and continue to give the worlds migrants a better deal.”

Frog Capital’s Iyad Omari said: “Global money transfer is a half-trillion dollar market which is rapidly going online, with customers seeing the benefits in speed, cost and convenience. The emergence of native mobile options like Azimo will only intensify this trend.”

“We’ve been impressed by Azimo’s growth in the sector and the significant traction they’ve made to date. Digging deeper, we like the retention and advocacy among their customer base. We’re delighted to partner with Azimo’s team as they look to drive this transition of the valuable and growing remittance market.”

Azimo’s advisors on this funding round were FT Partners and Dorsey and Whitney.

Notes to Editors

*Existing partners include Greycroft Partners, Accion’s Frontier Investments Group, e.ventures, TA Ventures, Anthemis, RI Digital Ventures and KRW Schindler Investments.

**Recent Azimo research has shown that the London-based company has the most comprehensive network of any digital player.

*** Governing Council of IFAD declared 16 June the INTERNATIONAL DAY OF FAMILY REMITTANCES – see http://goo.gl/t5G26a

-Ends-

For further press information, interviews and case studies please contact:
Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo
Azimo is a London-based online money transfer service, changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to over 200 countries across the world, from any internet connected device.

www.azimo.com

www.facebook.com/azimomoney

@azimomoney

About Frog Capital
Frog Capital is a leading growth capital investor focused on technology-led businesses in Europe. Frog’s experienced team has invested in over 100 companies, and in the last five years has exited companies with a total transaction value over €1 billion. Frog is a committed long-term partner, investing in ambitious companies with revenue up to €30m and requiring up to €20m of growth capital. By applying industry knowledge, a network of relationships and operating expertise, Frog actively supports exceptional company growth and builds significant shareholder value.

www.frogcapital.com

About MCI
MCI is one of the most dynamic private equity groups in Emerging Europe focusing early stage, growth stage and expansion/buy-out stage investments in CEE Region, Germany and Austria, CIS and Turkey.

With assets under management of over $450m the MCI Group has closed over 60 investments with 30 full exits generating a net average IRR since 1999 of 20-25%.

MCI Management SA is listed on the Warsaw Stock Exchange and is also a member of the Polish Private Equity Association.

www.mci.pl.en

  • Date:
    18th Jun 2015
  • Category:
    Client News
  • Tags:
    Funding Funding Funding Funding Funding Growth Growth Growth Growth Growth Money Transfer Money Transfer Money Transfer Money Transfer Money Transfer Technology PR Technology PR Technology PR Technology PR Technology PR
  • Author:
    Sarah Sullivan
Garuda Indonesia Crew Voted the World’s Best Cabin Staff 2015

The World’s Best Cabin Staff 2015 Award was presented by Skytrax...

Garuda Indonesia Crew Voted the World’s Best Cabin Staff 2015

GarudaIndonesiaCrewVotedWorldBestCabinStaff2015byRoosterPR

The World’s Best Cabin Staff 2015 Award was presented by Skytrax during the Paris Airshow 2015

In line with Garuda Indonesia’s continuous service enhancement programme, its cabin crew has been voted The World’s Best Cabin Staff 2015 by Skytrax for the second consecutive year, beating other leading world airlines.

The World’s Best Cabin Staff 2015 award was presented by the CEO of Skytrax, Edward Plaisted, to Garuda Indonesia’s President and CEO, M. Arif Wibowo, today during The World Airline Awards 2015, which took place during this year’s Paris Airshow.

The accolade is awarded based on a global customer satisfaction survey conducted by Skytrax, of more than 18 million passengers. It covers 245 international airlines and measures standards across 41 key performance indicators of airline products and services.

Commenting on the honour, M. Arif Wibowo expressed his delight with Garuda Indonesia’s most recent achievement: “Garuda Indonesia’s success in winning The World’s Best Cabin Staff title once more reflects the tireless hard work and deep commitment from everyone at Garuda Indonesia, in particular our cabin crew, who work tirelessly to deliver a service of the highest standard to our passengers. We would also like to thank our loyal passengers for their continued support which has enabled us to win this title for the second year running,” said M. Wibowo.

“By offering our unique Garuda Indonesia Experience service concept that emphasises warm Indonesian hospitality and the best aspects of our cultural heritage, we are confident that Garuda Indonesia will continue to be ranked among the world’s best in the years to come,” added M. Wibowo.

Spurred on by a strong commitment from the management and employees to deliver the best service, Garuda Indonesia’s performance continues to earn global recognition. During the Farnborough Airshow 2012 in London, Garuda was voted The World’s Best Regional Airline. During the Paris Air Show 2013, Garuda Indonesia was named The World’s Best Economy Class by Skytrax, and in 2014 Garuda Indonesia also won the title of 5-Star Airline from Skytrax. Currently, Garuda Indonesia ranks seventh in the list of The World’s Best Airlines.

Through a continuous business transformation program, which focuses on fleet development, Garuda Indonesia will operate as many as 185 aircraft by the end of 2015 (including its subsidiary, Citilink).

Since becoming a member of the global airline alliance SkyTeam in March 2014, Garuda Indonesia, together with 19 other SkyTeam members, provides access to an extensive global network with over 16,323 daily flights to 1,052 destinations in 177 countries. In addition, Garuda Indonesia passengers can also enjoy 629 lounges of other SkyTeam member airlines, worldwide.

For further information on Garuda Indonesia and to book flights visit www.garuda-indonesia.com.

-Ends-

For further press information please contact:
James Brooke / Nick Wheywell / Sakhita Sharma / Kevan Barber
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk

About Garuda Indonesia
The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

A member of the SkyTeam global airline alliance, Garuda Indonesia is the newest member of the exclusive group of 5-Star Airlines acknowledged by Skytrax, the world’s leading airline and airport review specialists, in recognition of the airline’s high quality service.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats. In addition, Garuda Indonesia was awarded a gold medal for the Best First Class White and bronze for the Best Business Class Fortified/Dessert Wine at the Business Traveller “Cellars in the Sky” awards 2014.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    18th Jun 2015
  • Category:
    Client News
  • Tags:
    Airline PR Airline PR Airline PR Airline PR Airline PR cabin crew cabin crew cabin crew cabin crew cabin crew cabin staff cabin staff cabin staff cabin staff cabin staff garuda garuda garuda garuda garuda Garuda Indonesia Garuda Indonesia Garuda Indonesia Garuda Indonesia Garuda Indonesia skytrax skytrax skytrax skytrax skytrax
  • Author:
    Kevan Barber
Three Ways Brands Can Deal with Internet Trolls

“A person whose sole purpose in life is to...

Stunts of the Month

Stunts can be a blessing and a curse for...

Apps We Love – Nutshell

In the first of our blog posts by the...

Cheapflights.co.uk has Relaunched as a Meta Search Site!

CheapflightsRelaunchedMetaSearchSitebyRoosterPR

Innovative search interface will make booking travel online, enjoyable once again.

From Wednesday 24 June, the thousands of Brits who search for flights and hotels with Cheapflights.co.uk will discover a new meta site that will put simplicity and customer enjoyment back into online travel booking, a market that has become excessively crowded and cluttered.

Eighteen years after its inception as the leading online publisher of travel deals, Cheapflights.co.uk will enter the first phase of a new journey. A clean and modern design will ensure ease of navigation, with one-click filters that will serve up the cheapest and quickest option for any journey in an instant, sparing users from wading through irrelevant search results. A new Smart Value rating will also display results determined to provide the optimum balance between travel duration and cost.

“Cheapflights’ evolution into meta is about giving our users a transparent view across the market while making their experience simple and efficient,” says Hugo Burge, CEO of Momondo Group, which operates the Cheapflights business. “Booking travel is meant to be an exciting process but the wealth of choice and complexity of options often makes it overwhelming. We’re putting an end to that and providing a single source that drowns out the unnecessary online noise. This is the start of an exciting new chapter for us, where we focus on making products that users love – which is now at the heart of our DNA.  The Cheapflights.co.uk transition is a historic moment for us and I’m especially proud of our teams efforts.”

The new site design has already proven successful in several overseas markets including Australia, South Africa and, most recently, Canada.  The user response to each has been overwhelmingly positive with an 85% global increase in direct users to the Cheapflights websites over last year, as a result of the rapid growth of the newly designed test sites.

Responding to the ongoing explosion of mobile booking in the UK, the new Cheapflights site will be mobile-optimised and supported by an app that uses the same simple interface.  54% of Cheapflights UK customers are using mobile and tablet to search. The app has already had nearly a million downloads from markets all over the world.

Empowering users to quickly filter out unwanted results, the meta site will offer the ability to set the required departure and/or arrival time for each leg of their journey and to select preferred airports and airlines. The site pools the results from Cheapflights’ extensive array of airline, hotel and OTA partners to ensure users are able to find the best price possible.

With hidden fees having been a black mark against the travel industry in recent years, Cheapflights has ensured complete transparency for all fares displayed, with one click providing a complete rundown of all associated costs including booking fees, baggage charges and other included ancillary costs. And, to make search and comparing easier, the site also offers the option to select an outbound flight and then pair all the return options. Users also have the ability to pin choices that look promising to the top of the list for comparison as they continue to sort and filter options.

Cheapflights will continue with the publishing of deals in its rapidly growing newsletter business globally. While consumers have a thirst to find great deals in the market, Cheapflights will continue to provide this relevant service for its subscribers.

The new site is live now.

– Ends –

For further information please contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
E: cheapflights@rooster.co.uk 
T: 0203 440 8930 

About Cheapflights.co.uk, a part of the Momondo Group: “Let’s Open our World.”
Momondo Group is an online travel media and technology company that is driven by the belief that an open world is a better world.  The group now serves travel search and inspiration to over 17.5 million visitors a month – plus 7 million travel newsletter subscribers – via its Cheapflights (www.cheapflights.co.uk/) and momondo (www.momondo.com) brands.

Skygate began the sourcing of complex air-travel data in 1992, whilst Cheapflights pioneered the online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries from 2006.

The Group has offices in London, Copenhagen and Boston, with a consumer base across more than 30 core international markets and engaged travellers, explorers and holiday-makers all over the world.

Follow us on Twitter: @Cheapflights

Follow us on Facebook: www.facebook.com/cheapflights

  • Date:
    24th Jun 2015
  • Category:
    Client News
  • Tags:
    Cheapflights cheapflights.co.uk flight deals meta search Travel PR websites
  • Author:
    Kevan Barber

Azimo Raises $20 Million to Fuel Its Global Growth

AzimoRaises$20MillionFuelGlobalGrowthFromRoosterPR

Azimo, the London based digital money transfer service, announced today that it has raised an additional $20 million in financing. The funding will advance Azimo’s mission to be the world’s leading low-cost, mobile and social money transfer service.

The Series B funding round was led by Frog Capital, with participation from MCI Investments and existing investors*, including e.ventures and Greycroft Partners, among others.

Azimo is a world leader in online and smartphone-based money transfers – providing a fast, secure and low-cost alternative to legacy high street remittance services. Founded in 2012, the company has built the most comprehensive network of any digital player, sending money to over 200 countries, reaching five billion people with over 80 different currencies**.

Azimo’s five-fold increase in money transfers in the last year reflects the on-going disruption of the $600 billion global remittance market. Digital and social network usage is helping workers send money home directly; saving money and time. Azimo’s announcement coincides with the International Day of Family Remittances, which aims to raise awareness of the importance of migrants transferring money home towards global development and local communities around the world***.

The company will use this latest financing to continue its pan-European growth and to target new markets in North America and Asia. Azimo’s management team has unrivalled depth and knowledge of the sector having founded Small World Financial Services in 2005, and building it into Europe’s leading independent, traditional money transfer company.

Azimo founder and CEO, Michael Kent said: “It’s fantastic to be announcing our latest round of funding on the inaugural International Day of Family Remittances, which recognises the huge contribution made by migrant workers to their families and communities back home.

“Azimo is just getting started on its mission to change the sector but already we serve hundreds of thousands of customers and have built the most comprehensive global network of any digital money transfer business. These funds will allow us to further expand our services and continue to give the worlds migrants a better deal.”

Frog Capital’s Iyad Omari said: “Global money transfer is a half-trillion dollar market which is rapidly going online, with customers seeing the benefits in speed, cost and convenience. The emergence of native mobile options like Azimo will only intensify this trend.”

“We’ve been impressed by Azimo’s growth in the sector and the significant traction they’ve made to date. Digging deeper, we like the retention and advocacy among their customer base. We’re delighted to partner with Azimo’s team as they look to drive this transition of the valuable and growing remittance market.”

Azimo’s advisors on this funding round were FT Partners and Dorsey and Whitney.

Notes to Editors

*Existing partners include Greycroft Partners, Accion’s Frontier Investments Group, e.ventures, TA Ventures, Anthemis, RI Digital Ventures and KRW Schindler Investments.

**Recent Azimo research has shown that the London-based company has the most comprehensive network of any digital player.

*** Governing Council of IFAD declared 16 June the INTERNATIONAL DAY OF FAMILY REMITTANCES – see http://goo.gl/t5G26a

-Ends-

For further press information, interviews and case studies please contact:
Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo
Azimo is a London-based online money transfer service, changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to over 200 countries across the world, from any internet connected device.

www.azimo.com

www.facebook.com/azimomoney

@azimomoney

About Frog Capital
Frog Capital is a leading growth capital investor focused on technology-led businesses in Europe. Frog’s experienced team has invested in over 100 companies, and in the last five years has exited companies with a total transaction value over €1 billion. Frog is a committed long-term partner, investing in ambitious companies with revenue up to €30m and requiring up to €20m of growth capital. By applying industry knowledge, a network of relationships and operating expertise, Frog actively supports exceptional company growth and builds significant shareholder value.

www.frogcapital.com

About MCI
MCI is one of the most dynamic private equity groups in Emerging Europe focusing early stage, growth stage and expansion/buy-out stage investments in CEE Region, Germany and Austria, CIS and Turkey.

With assets under management of over $450m the MCI Group has closed over 60 investments with 30 full exits generating a net average IRR since 1999 of 20-25%.

MCI Management SA is listed on the Warsaw Stock Exchange and is also a member of the Polish Private Equity Association.

www.mci.pl.en

  • Date:
    18th Jun 2015
  • Category:
    Client News
  • Tags:
    Funding Growth Money Transfer Technology PR
  • Author:
    Sarah Sullivan

Garuda Indonesia Crew Voted the World’s Best Cabin Staff 2015

GarudaIndonesiaCrewVotedWorldBestCabinStaff2015byRoosterPR

The World’s Best Cabin Staff 2015 Award was presented by Skytrax during the Paris Airshow 2015

In line with Garuda Indonesia’s continuous service enhancement programme, its cabin crew has been voted The World’s Best Cabin Staff 2015 by Skytrax for the second consecutive year, beating other leading world airlines.

The World’s Best Cabin Staff 2015 award was presented by the CEO of Skytrax, Edward Plaisted, to Garuda Indonesia’s President and CEO, M. Arif Wibowo, today during The World Airline Awards 2015, which took place during this year’s Paris Airshow.

The accolade is awarded based on a global customer satisfaction survey conducted by Skytrax, of more than 18 million passengers. It covers 245 international airlines and measures standards across 41 key performance indicators of airline products and services.

Commenting on the honour, M. Arif Wibowo expressed his delight with Garuda Indonesia’s most recent achievement: “Garuda Indonesia’s success in winning The World’s Best Cabin Staff title once more reflects the tireless hard work and deep commitment from everyone at Garuda Indonesia, in particular our cabin crew, who work tirelessly to deliver a service of the highest standard to our passengers. We would also like to thank our loyal passengers for their continued support which has enabled us to win this title for the second year running,” said M. Wibowo.

“By offering our unique Garuda Indonesia Experience service concept that emphasises warm Indonesian hospitality and the best aspects of our cultural heritage, we are confident that Garuda Indonesia will continue to be ranked among the world’s best in the years to come,” added M. Wibowo.

Spurred on by a strong commitment from the management and employees to deliver the best service, Garuda Indonesia’s performance continues to earn global recognition. During the Farnborough Airshow 2012 in London, Garuda was voted The World’s Best Regional Airline. During the Paris Air Show 2013, Garuda Indonesia was named The World’s Best Economy Class by Skytrax, and in 2014 Garuda Indonesia also won the title of 5-Star Airline from Skytrax. Currently, Garuda Indonesia ranks seventh in the list of The World’s Best Airlines.

Through a continuous business transformation program, which focuses on fleet development, Garuda Indonesia will operate as many as 185 aircraft by the end of 2015 (including its subsidiary, Citilink).

Since becoming a member of the global airline alliance SkyTeam in March 2014, Garuda Indonesia, together with 19 other SkyTeam members, provides access to an extensive global network with over 16,323 daily flights to 1,052 destinations in 177 countries. In addition, Garuda Indonesia passengers can also enjoy 629 lounges of other SkyTeam member airlines, worldwide.

For further information on Garuda Indonesia and to book flights visit www.garuda-indonesia.com.

-Ends-

For further press information please contact:
James Brooke / Nick Wheywell / Sakhita Sharma / Kevan Barber
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk

About Garuda Indonesia
The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

A member of the SkyTeam global airline alliance, Garuda Indonesia is the newest member of the exclusive group of 5-Star Airlines acknowledged by Skytrax, the world’s leading airline and airport review specialists, in recognition of the airline’s high quality service.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats. In addition, Garuda Indonesia was awarded a gold medal for the Best First Class White and bronze for the Best Business Class Fortified/Dessert Wine at the Business Traveller “Cellars in the Sky” awards 2014.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    18th Jun 2015
  • Category:
    Client News
  • Tags:
    Airline PR cabin crew cabin staff garuda Garuda Indonesia skytrax
  • Author:
    Kevan Barber

Summer Availability for Luxury Balearic Property, Exclusively from Villa Guru

LuxurySummerBalearicPropertyExclusivelyVillaGuruRbyRoosterPR

Cugo Gran in Menorca has a number of weeks available over the summer period and is available through Villa Guru in the UK

The best luxury villas in Europe get booked up far in advance of the main summer holiday period. Fortunately for those who are yet to book their luxury summer break this year, there is hope in the form of the stunning Cugo Gran in Menorca, which has just become available through luxury holiday specialists, Villa Guru, for its first summer in operation.

Sleeping 22 guests, this is a large property ideal for a group of families or friends. The grounds are vast too; a 250 acre estate surrounds the renovated farmhouse just outside of Sant Climent, including its own vineyard, lavender fields and greenhouses with vegetable and herb gardens. Adjacent to the main building is a 25 metre pool, a barbecue area and a children’s play area. Inside, the recent renovation has ensured the property is furnished to a high standard, with designer touches throughout, whilst remaining true to the original character of the building, with exposed walls and beams.

Stays at Cugo Gran are inclusive of Villa Guru concierge, daily housekeeping, breakfast on seven days, lunch and dinner on five, including pre-dinner tapas and canapés. Airport transfers and a daily driver service from 8am to 4pm is also included.

2015 Summer Availability:
Prices per week’s rental of the whole property, including the above detailed service.
3 July            €62,000
10 July          €62,000
17 July          €65,000
24 July          €65,000
31 July          €65,000
7 August        €65,000
14 August      €65,000
21 August      €65,000
28 August      €65,000
4 Sept           €62,000
11 Sept         €62,000
18 Sept         €62,000
25 Sept         €62,000

For more information or to book your villa holiday, visit www.villaguru.com or call 020 3004 8750.

– Ends –

Notes to editors:
Villa Guru and Alpine Guru are accommodation-only booking sites, however, Oli and Ant provide a bespoke concierge service to assist with booking flights, transfers and / or holiday extras if required.

Villa and Alpine Guru welcome enquiries or bookings from travel agents.

Oli Corkhill and Ant Cullen are available for interview or to provide expert comment / insight on the luxury holiday or ski markets.

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: VillaGuru@rooster.co.uk

About Villa Guru
Villa Guru launched in April 2014 bringing together a collection of the world’s most luxurious properties and private islands in the most exclusive destinations across the globe.

With first-hand knowledge of the properties and destinations they sell, founders, Oli Corkhill and Ant Cullen, offer clients the ultimate personal travel planning service, leaving no stone unturned to help clients find the perfect luxury villa, private island or resort to ensure the most memorable of holiday experiences.

  • Date:
    11th Jun 2015
  • Category:
    Client News
  • Tags:
    balearics cugo gran menorca summer Travel PR villa guru Villas
  • Author:
    Kevan Barber

Tatra Photography Announce Package in Spain – World’s Great Predators

TatraAnnouncePackageSpainWorldGreatPredatorsFromRoosterPR

New weekend workshop by Tatra Photography gives photographers the chance to shoot endangered and enigmatic species in Cabarceno National Park.

Tatra Photography has unveiled a new weekend workshop running from 5 – 8 November 2015. The tour will give photographers the opportunity to shoot a range of species in Europe’s largest wildlife park – Cabarceno, in northern Spain.

Perfect for a weekend escape, this inclusive package includes flights, transfers and half- board accommodation.

The park is home to over 100 species of animals from five continents and also contains lush spacious landscapes and large aviaries – wildlife enthusiasts will relish capturing photos of such enigmatic animals in a truly natural setting. Photographers will be able to brush up on their skills capturing range of African species including lions, cheetahs, rhinos, hyenas and zebras, as well as European species including brown bears, wolves and lynx.

The tutors for this tour are Simon Stafford and Andrew Parkinson who are among the UK’s leading wildlife photographers. Both tutors will help photographers return home with images they can be proud of, assisting with different techniques for shooting wildlife.

Simon has contributed to publications including Nikon Pro, Digital SLR Photography while also serving as technical editor to Nikon Owner Magazine. Andrew is a feature contributor to National Geographic magazine and a multi-award winning wildlife photographer as well as being a prolific contributor to BBC Wildlife magazine.

Guests will stay at the renovated historic four-star Solares hotel, conveniently located just ten minutes from the wildlife park. The hotel includes a spa offering soothing massages and treatments, or guests can instead opt to use the well-equipped fitness centre. Dining is not forgotten with the hotel featuring excellent local and international cuisine. The Cantabria region is famed for its cheese and apples so sampling these are a must.

“We are excited to offer such an immersive package into the world of wildlife photography – with guests being able to shoot exciting images of the most enigmatic predators in the world,” said Matt Jevons, founder of Tatra Photography.

“With such experts on hand to help – photographers will be able to gain a real insight into one of the most popular and challenging photography genres”, continued Jevons.

The Tatra Photography World’s Great Predators tour runs from 5 – 8 November 2015 available from £699 per person and includes:

  • Return flights from London Heathrow to Bilbao (contact Tatra Photography for pricing without flights or for an alternate departure airport)
  • Return airport transfers
  • 3 nights’ accommodation based on single or double rooms on half-board basis
  • 4 days’ photography course
  • All transport to photography locations

For more information or to book, go to tatraphotographyworkshop.co 

-Ends-

For further press information, please contact:
Melissa Hobson/Tim Thackray
Rooster PR
E: MountainParadise@rooster.co.uk
T: +44 (0) 20 3440 8930

Tatra Photography
Tatra Photography offer photography landscape courses and wildlife photography workshops in some of the most scenic areas of Europe and beyond. Established in 2010, Tatra Photography offers the opportunity to watch wild bears in the Tatra Mountains, big cats in Kenya and elephants in Botswana, or capture stunning landscapes from the highlands of Iceland to the stunning Yosemite National Park. All workshops include a masterclass from Tatra Photography’s team of professional photographers.

  • Date:
    10th Jun 2015
  • Category:
    Client News
  • Tags:
    Photography Spain Tatra Travel PR
  • Author:
    Victoria Randall

Get Up Close and Personal with the World’s Largest Fish

Whale shark sillhouette research Simon Pierce

Swim with whale sharks off the coast of Tanzania and Mexico with Aqua-Firma.

Aqua-Firma, the wilderness travel company, will host expeditions to dive with the biggest fish on the planet: Whale Sharks. This is a unique chance to experience marine life in some of the world’s most exotic locations, led by some of the world’s best experts in the field.

Aqua-Firma runs safe and responsible encounters with whale sharks, whom despite their size are harmless creatures feeding largely on plankton.

Marine biologist, Dr Simon Pierce, guides guests through snorkelling or scuba diving experiences throughout the Galapagos, East Africa, Costa Rica, and Mexico with a team of experts. The trips are focused on exploring the areas whale sharks are known to aggregate for feeding to give the best chance of sightings.

In addition to whale sharks, which are generally around 8-11m long, guests can experience multiple forms of marine life from hundreds of species of fish, algae, and coral to protected Green and Giant Leatherback turtles across kilometres of Marine Protected Areas.

On Aqua-Firma’s Whale Shark Research & Photography experiences in Mexico, guests can snorkel amongst the world’s largest known accumulation of whale sharks with leading local and international researchers.

In Tanzania, Aqua-Firma is now the prime sponsor for whale shark research on Mafia Island – a stunning location in which to share the water with these ocean giants and enjoy some of East Africa’s most untouched coral reefs.

Aqua-Firma’s other shark encounters include walking beside white tip reef sharks and scuba diving with schools of a hundred or more hammerhead sharks in the Galapagos, Malpelo and Costa Rica’s Cocos Island, even larger schools of Silky Sharks in Mexico’s Socorro; and Ragged Tooth Sharks whose teeth litter the floor at their popular hangouts in South Africa.

“The most whale sharks I have seen from our research vessel in Mexico is about 180, with as many Giant Mantas rays to snorkel with beneath the water,” reports Aqua-Firma Director, Ralph Pannell.

Combining beautiful coastline with expansive beaches and protected reefs, these trips are perfect for guests who want to explore the fascinating marine diversity of Tanzania or Mexico while learning from experts in the field. As Above & Below Water travel experts, clients are also invited to combine these experiences with Aqua-Firma wildlife safaris in Tanzania; and rainforest and cultural experiences in Mexico.

For more information or to book, go to www.aqua-firma.co.uk/experiences/Tanzania and http://www.aqua-firma.co.uk/countries/Mexico/

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8924
E: Aqua-Firma@rooster.co.uk

About Aqua-Firma
Aqua-Firma offers opportunities for safe and responsible encounters with wildlife and marine life in wilderness locations around the planet. Its unique adventures bridge land and sea from the Equator to the Poles; and where possible brings clients into close proximity to wildlife and marine life whose conservation and research the company helps to fund. Aqua-Firma’s polar voyages contribute to carbon offset programmes which have so far helped to establish and protect rainforest and coastal reserves in Peru, Madagascar, Ecuador and Costa Rica. It tropical journeys often bring clients into uniquely close contact with whales, whale sharks, giant manta rays, turtles and other wildlife in the company of researchers the company helps to fund.

For more information go to www.aqua-firma.com

https://www.facebook.com/AquaFirma and https://twitter.com/aquafirma

 

  • Date:
    8th Jun 2015
  • Category:
    Client News
  • Tags:
    Aqua-Firma Diving Sharks Travel PR
  • Author:
    Victoria Randall

Flexible Peer-to-Peer Task App, Pickle, Launches with Offer for Londoners

PicklePeertoPeerTask AppLaunchesLondonOfferFromRooster PR

Win a ‘DO’ every day for a month with new on-demand task app, Pickle: Enhancing life for Londoners.

New peer-to-peer on-demand task app, Pickle, launches next Monday, 8 June 2015, as the leading task app to get anyone out of any pickle.

To celebrate the launch, Pickle is offering Londoners with a NEED the opportunity to win a person that can DO for one whole day, every day for a month following launch.* This special launch promotion can help 30 lucky users in the capital to get all those jobs done that they don’t have the time, inclination or skill to do (buying in plants for the garden, stocking up on coal for the BBQ, making cocktails for a birthday party, emptying out the cupboard under the stairs…), clearing the ‘to do’ list for a stress-free summer…

Designed for time-poor (or lazy!) Londoners (NEEDs), those interested in flexible earning options or those with a craft, skill or trade to offer (DOs), Pickle enables users to get help with any task imaginable (so long as it’s clean… It’s a family company!).

From picking up a pint of milk, sewing on a button or building pesky flat-packed furniture, to jazzing up your wedding speech or painting a family portrait, Pickle connects anyone that is happy to pay for help with odd (and not-so-odd) jobs, to locals (skilled or simply willing) who are available to lend a hand, on-demand.

What’s unique about this app is its ability to enhance users’ lives. Not just about fixing plumbing or electrics, what sets Pickle apart is the flexibility to post small, everyday, or even outlandish tasks. Getting the jobs done that you hate, can’t or won’t do, Pickle buys you time.

Pickle is the only task app to offer no fixed pricing structure. Its live auction system allows DOs to bid for jobs, giving them an all-important competitive edge, and enables NEEDs to negotiate costs to ensure they get the best value for money.

Providing more job categories than competitor apps (including ‘miscellaneous’ for all those random needs) and with the lowest minimum job value on the market, set at only £5, Pickle is the most flexible peer-to-peer task app in the UK. Its mission: to make life easier for everyone.

It is also the safest of its kind on the market today. With an innovative ‘brief my buddy’ feature, Pickle allows NEEDs and DOs alike to inform pre-nominated personal contacts of the peer profiles, timings, locations and details of each job carried out, at the tap of a button. This integrated function will afford users complete peace of mind and reinforces other in-app safeguards such as an optional verification process, a bank account based background check to confirm identity and a Pickle rating system, which allows users (both NEEDs and DOs) to evaluate each other on job completion based on their experience of working together. These ratings are public to all viewers and help to boost user profiles and credibility based on factors such as honesty, reliability or expertise.

Creator and Founder, Daneh Westropp, said of the launch: “As a busy working mum, I often found myself needing a hand with jobs I didn’t know how to do or didn’t have the time to do. Equally, as a freelancer, I understand the benefits an app such as Pickle can provide in terms of finding opportunities to further or supplement a career or income.”

“Connecting people ‘in a pickle’ with willing members of the local community – students, craftsmen, designers, tradesmen, or anyone happy to help out for a fee – Pickle provides a one-stop-marketplace for instant, local business in just a few taps. Our aim is to help Londoners share problems to solve problems.”

Launching with a London focus (as that’s where the 1,500 strong – and growing – community of Pickle DOs are currently based), the potential Pickle footprint is global. Pickle plans to expand the reach of its brand and product beyond the UK within two years from launch.

With integrated GPS and designed with ease of use in mind, Pickle offers a truly streamlined user experience. The app uses third-party payment developer, Stripe, facilitating in-app payments for every job, eliminating the need for cash or the tedious inputting of credit card details.

Available now in the App and Play Stores, the new Pickle App is free to download.

For your chance to win a ‘DO’ for a day, simply download the Pickle iPhone app or Android app, register and follow instructions to enter the draw. 

For more information or to download the Pickle app, please visit: www.wearepickle.com

*T&Cs: Users can enter the “Win a ‘DO’ every day for a month” draw from the App launch date on Monday 8 June until the launch promotion closes on Tuesday 7 July. Winners will be drawn at random and announced on Pickle’s Facebook and Twitter pages every day from Monday 8 June until Tuesday 7 July, allowing for 30 Pickle winners to enjoy having their own DO for a whole day. For the purpose of this promotion, DOs will be available between 9am and 10pm, as required by the NEED, and for a total of 8 consecutive hours only. Winners will be required to complete a brief e-questionnaire detailing the main or most specialist tasks required of the DO, plus preferred dates and timings. Pickle will source a suitable DO according to the requirements specified therein. Winners must reside in Greater London and book their DO within six months of winning.

-Ends-

Notes to editors:

For further press information, please contact:
Julie Aguilera/Nick Wheywell/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: Pickle@Rooster.co.uk

About Pickle:
Launching on 8 June 2015, Pickle is a peer-to-peer on demand task app that enables users to get help with any job imaginable at a price set or negotiated by them.

Pickle connects anyone happy to pay for help with odd or not-so-odd jobs (NEEDs), to willing locals who are available to lend a hand, on-demand (DOs).

It is the first and most flexible peer-to-peer task app in the UK. Unlike other task apps on the market, Pickle has no fixed pricing structure. A live auction system allows DOs to bid for jobs (giving everyone that competitive edge) and NEEDs to negotiate costs to ensure the best value for money.

With more job categories than competitor apps, including cooking, packing, translation, nails or dog walking, as well as ‘miscellaneous’ for all those random needs, Pickle gives users complete freedom to post any job, anytime. No matter how outlandish or seemingly mundane the task, Pickle will find someone to do it.

The Pickle minimum job value is set at only £5. Considerably lower than other apps on the market, this also allows for complete flexibility in the type of job request posted.

Pickle works for anyone wanting to help get people out of pickles. Employed, self-employed, unemployed, students, skilled, non-skilled, creative, muscular or simply with two hands and willing to lend one (or both)… No need to be a tradesman or a fully trained chef. Pickle is the perfect pocket-money spinner, provides the perfect moonlighting solution, whilst also having the potential to generate a hefty wage for ‘Professional Picklers’ who dedicate themselves to helping others in their community.

With integrated GPS and designed with ease of use in mind, Pickle offers a truly streamlined user experience.

How it works. In a nutshell:

  • Download the Pickle app and register
  • Open the app, post your location on the Pickle map
  • Post your job, timeframe and name you price
  • Watch and wait while fixers bid for your job
  • Accept an offer
  • Once the job is complete; pay via the app and rate your fixer

Download the Pickle iPhone app from http://apple.co/1MMYHfd, or Android app from http://bit.ly/1PC3Rds.

  • Date:
    1st Jun 2015
  • Category:
    Client News
  • Tags:
    App Consumer PR Sharing Economy Technology PR
  • Author:
    Victoria Randall

Optac Partner with AD to Embrace Digital Audience

OptacPartnerADEmbraceDigitalAudienceFromRoosterPR

We are AD celebrate competitive pitch win to support Stoneridge Electronics’ OPTAC international expansion.

Award-winning strategic digital agency adds another fantastic ecommerce client to its portfolio with the announcement of its new partnership with OPTAC, after a competitive tender.

OPTAC is Stoneridge Electronics’ brand for tachograph analysis software and accessories, used by leading global brands across Europe. Already operating in the UK and Europe, AD has been brought on board to help expand further into the international marketplace.

AD will be implementing a fully responsive ecommerce website, accessible to B2B audiences across the globe, helping to place OPTAC at the forefront of its marketplace. Currently in the design process, the website development is due to take place over the coming months.

The new digital presence will build upon the company’s 40 years of experience in the sector, allowing OPTAC to grow into new B2B markets, increasing brand visibility and global sales.

David Johnstone, Commercial Director at AD said: “The partnership with Stoneridge Electronics and OPTAC is really exciting and we’re eager to help grow their existing presence and increase brand awareness through our digital solutions. Both brands are big players in the B2B marketplace and we look forward to building a long and prosperous working relationship.”

A spokesperson at Stoneridge Electronic said: “We selected AD for our OPTAC project as they were the right fit for our business in terms of the Agile working environment and long term strategic thinking. Our aim for this project is to overhaul our existing website in order to provide our customers with a more flexible and simple platform with which to communicate and interact with us.”

-Ends-

For further press information, please contact:
Melissa Hobson / Tim Thackray / James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: WeAreAD@rooster.co.uk

About AD

AD is an award-winning strategic digital agency with offices in London, Glasgow and Manchester. The agency has over 17 years’ experience in delivering award-winning results for its clients through innovative creative solutions.

AD helps its clients plan, implement, and evolve their online presence to enable continual digital excellence and keep up with evolving business needs. The company offers a full range of digital services and solutions, including: digital strategy; UX & IA; responsive web design; complex web development; agile project management; content strategy; SEO & analytics; social media; PPC; email marketing; online display advertising and on-going account management of web projects.

AD currently has an international client base spanning across industries, including EDF Energy Group, University of Southampton, The Young Vic, London Philharmonic Orchestra, Benromach and the BBC.

David Johnstone, AD’s Commercial Director, is available for comment and interview on request

For more information on AD, please visit www.weareAD.co.uk

  • Date:
    28th May 2015
  • Category:
    Client News
  • Tags:
    Digital Marketing OPTAC We are AD
  • Author:
    Victoria Randall

Art in St. Pete/Clearwater: From the Abstract to the even more Abstract!

ArtStPeteClearwaterAbstractAbstractbyRoosterPR

New mural tour showcases the modern art springing up in the home city of the Dali Museum.

St. Pete/Clearwater on the Gulf Coast of Florida is well known for its 35 miles of pristine beaches and record breaking sunshine, but less is known about the artistic trends springing up around the area. A new mural tour reveals a side to Florida far removed from theme parks and white-sand beaches but filled with artistry and creativity at its core. The Sunshine State has never looked so colourful!

In an attempt to resist illegal and poor quality graffiti, the authorities in St. Pete commissioned a range of murals to brighten up walls otherwise prone to the unwanted art. The city’s most talented artists have each made their mark with a range of vibrant works of art transforming otherwise dreary walls into features to stop and admire. The murals have proven worthy of respect even from the local taggers who have not defaced the works.

The mural tour around the Central Arts District takes place on Saturday mornings between 10 and 11:30, costing $19 for adults and $11 for children aged 6 to 18 (under 5’s go free). Much of the proceeds from the tour goes towards commissioning further murals in the area around Central Avenue in St. Pete.

A video showing the area’s mural tours and works of art can be seen here: http://bit.ly/1KlLbRc.

The new murals add to the already pulsating arts scene in St. Pete which includes the Dali Museum, featuring over 2,000 works in a suitably artistic building. In early 2016, the museum will be home to Disney & Dali: Architects of the Imagination, exploring the unexpected friendship between the illustrator and artists. The museum hosts internationally acclaimed exhibitions and events within its iconic downtown home.

The city’s Chihuly Collection in the Morean Arts Centre is another well-established element of the area’s arts scene. The facility houses an array of Dale Chihuly’s finest work, with the artists’ work also currently being shown in Las Vegas’ Bellagio. After being inspired by Chihuly’s work the Morean Arts Center’s Glass Studio and Hot Shop offers the chance for novices to learn the fundamentals of glass blowing and attempt to create a masterpiece from just $75.

St. Pete/Clearwater can be accessed from Tampa and Orlando Airports with British Airways, Virgin Holidays and Norwegian Air providing packages to the area. For more information visit www.visitstpeteclearwater.com. 

-Ends-

For further press information, please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
T: +44 (0) 20 3440 8930
E:­ teamvspc@rooster.co.uk

Visit St. Pete/Clearwater
Visit St. Pete/Clearwater (VSPC) is the official destination marketing organization of Pinellas County in Florida and covers 26 municipalities in the area.

The region is located on a beautiful peninsula on Florida’s west coast, bordered by the Gulf of Mexico to the west and Tampa Bay to the east.

Just 30 minutes away from Busch Gardens and 90 minutes away from Walt Disney World, the area offers 35 miles of white-sand beaches and uniquely colourful communities to explore.

The destination is renowned for sunshine and currently holds the Guinness World Record for the longest run of sunshine days, a massive 768.

Also home to the largest collection of Dali artwork outside of Spain, the county has culture, wildlife and beautiful beaches with a semi-tropical climate making it the perfect holiday destination for families, couples and singles.

For more information: www.visitstpeteclearwater.com, www.facebook.com/VisitStPeteClearwaterUK, www.twitter.com/vsp

  • Date:
    27th May 2015
  • Category:
    Client News
  • Tags:
    dali museum florida murals st. pete/clearwater Travel PR USA visit st. pete/clearwater
  • Author:
    Kevan Barber

Where to Fly for the Same Price as a Cab Ride in the Capital!

WhereFlySamePriceCabRideCapitalbyRoosterPR

Cheapflights.co.uk looks at destinations from London airports that are cheaper than your (one way) Saturday night cab ride.

We all know that a night on the town can get expensive in London; whether it’s a meal at a top restaurant, an evening of cocktails or dancing until dawn at one of the city’s premium clubs. But however good the night, there is always one cost that is likely to shock, preceded by the words “where to guv’nor?”: the dreaded black cab ride home after the tube and trains have finished for the day.

Cheapflights.co.uk looks at some of those stings in the tail of a London night out and where, if you hop a plane instead, you could travel for the same price.

The Shard to East Dulwich – 4 miles vs Oslo (Norway) – return!
After dining at one of the restaurants within Europe’s tallest skyscraper, the short retreat back to the leafy ‘village’ of East Dulwich is just four miles, but can add up to the princely sum of £22.

Although not much in the grand scheme of international air travel, a mere £21 can secure a ticket 636 miles away to ‘The Tiger City’: Oslo, from London Stansted and back! Though there’s much to be explored within the 1,000-year-old capital city, beyond the city limits, the promise of lush forests and picturesque lakes draws in all holidaymakers in the summer months.

Piccadilly Circus to Richmond – 9.2 miles vs Fes (Morocco) – return!
The District Line has stopped for the evening after one too many cocktails in Soho and so the black cab beckons. With a distance of just over nine miles it is immediately clear the price is not going to be pretty. £38 clocked on the meter and that fear is confirmed.

Bag a return journey to a completely different continent for a few quid less! Flights to Fes from Stansted (around 1,260 miles one way) take you away to the warmer climes of Morocco, where temperatures average highs of over 30 degrees in the summer months. Return tickets start from just £35.

Brixton to Bounds Green – 11.7 miles vs Belgrade (Serbia) – return!
Trading in the North London life for the nightlife of Brixton, it is time for a quick venture through the night markets, perhaps followed by a visit to the O2 Academy. Despite the shocking drink prices inside the venue, the worst is yet to come – the cab ride home will strip you of any remaining funds to the tune of £50!

Brixton may be for the mavericks and home to a fair share of hipsters but take the £50 and compare at Cheapflights.co.uk, and a 1,060 mile return trip to Belgrade from Luton could be on the cards. Recognised as one of the most up-and-coming cities in Europe, Belgrade’s Savamala district puts London’s hipsters to shame.

Shoreditch to Heathrow – 19.6 miles vs Istanbul (Turkey) – return!
Last night in London before a holiday: time to head to the clubs of Shoreditch before a horribly early flight from Heathrow. After all, you only live once right? Hopefully the destination that you’re headed to has its share of bargains because a taxi ride is going to cost in the region of £80!

Instead, straddle two continents in the city of Istanbul from Gatwick, around 1,540 miles away, for just £77 return. Fortunately the city is a bargain hunter’s paradise with the Grand Bazaar the ideal place to test out those haggling skills.

And, for those considering getting a cab to Heathrow from Central London (Charing Cross) it’s worth noting that with an average cost per mile of £3.40 it’s more than 3,000% more expensive than the £0.11 cost per mile of a flight from the airport to Berlin Tegel, the cheapest route from the airport!

“Talk about sky-high taxi fares! It’s pretty astounding that a one-way cab ride in London can work out more expensive than return flights to Istanbul; or that the cost of a cab to Heathrow is over 3,000% more expensive per mile than a flight to Berlin!” said Oonagh Shiel, travel expert at Cheapflights.co.uk.

She added: “While this research is a bit of fun, it does highlight some of the flight bargains that are out there and the importance of comparing prices whether you’re travelling to Brixton or Barcelona!”

For more information on travel deals and advice visit www.Cheapflights.co.uk.

-Ends-

Notes to Editors:
Pricing analysis based cab estimates based on travel at midnight using www.worldtaximeter.com with flight prices from Cheapflights.co.uk.

For further press information, please contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma / Kevan Barber
T: 0203 440 8930
E: Cheapflights@rooster.co.uk

About Cheapflights.co.uk, a part of the Momondo Group: “Let’s Open our World.”
Momondo Group is an online travel media and technology company that is driven by the belief that an open world is a better world.  The group now serves travel search and inspiration to over 17.5 million visitors a month – plus 7 million travel newsletter subscribers – via its Cheapflights (http://www.cheapflights.co.uk/) and momondo (www.momondo.com) brands.

Skygate began the sourcing of complex air-travel data in 1992, whilst Cheapflights pioneered the online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries from 2006.

The Group has offices in London, Copenhagen and Boston, with a consumer base across more than 30 core international markets and engaged travellers, explorers and holiday-makers all over the world.

Follow us on Twitter: @Cheapflights

Follow us on Facebook: www.facebook.com/cheapflights

  • Date:
    26th May 2015
  • Category:
    Client News
  • Tags:
    black cabs cabs Cheapflights London taxis transport Travel PR
  • Author:
    Kevan Barber

Three Ways Brands Can Deal with Internet Trolls

3waysbrandscandealinternettrollsbyRoosterPR

“A person whose sole purpose in life is to seek out people to argue with on the internet over extremely trivial issues. Such arguments can happen on blogs, Facebook, Myspace and a host of others.”Urban Dictionary

Social Media is a great tool for both brands and consumers. For brands, it offers the opportunity to reach potential customers who care about your products or services much quicker and easily, as well as communicate your key message in a more engaged environment. By shedding the traditional image of a corporate and stuffy enterprise that exists solely to make profit, it allows businesses to build an audience of avid fans all over the world ready to recommend you to others.

For consumers, it’s forced brands to become more transparent. Customer Service is now a traceable assist that brands cannot risk ignoring. Of course, this means that behind the safety of their smartphones or keyboards, internet users can now publically broadcast their satisfaction or dissatisfaction with you, and they will.

A troll and an unhappy customer is not the same thing. It’s vital that brands understand this. An unhappy customer is looking to be heard in order to find a solution to their problem. Ignore them and you risk alienating your entire community by demonstrating that you don’t care about their business. A quick and helpful response to this will show your entire online audience that you’re listening and care about your customers and can easily defuse the situation. In some cases, it can actually improve your customer relationships.

A troll on the other hand is not looking for a resolution. They exist solely for the limelight praying on the social media feeds of active brands in order to be heard. Persistent disruption is their only goal, which they usually achieve through posting mindless abuse and heckling. Sadly, the more successful your social media channels and the more active and larger your community, the more trolls you will attract. A recent YouGov poll showed that 1 in 4 internet commentators have admitted to trolling and 27% of British people who post online admit to behaviour that could count as trolling – among young people the figure is 43%!

Here are 3 ways brands can handle internet trolls:

Set a Code of Conduct

By spelling out the basic rules of appropriate conduct that you allow on your social channels – i.e. present yourself and opinions in a professional and respectful manner – as well as the consequences for failing to adhere to the rules, you’re making it clear what behaviour you will and will not accept on your social media channels.

It’s important to state the following course of action:

I.        Offensive and irrelevant comments will gets removed

II.        If continued, the user will be given a direct warning

III.        The user will be blocked and removed

While the formula will not stop determined trolls from their harassment, it will set the ground rules for the community at large.

Don’t feed the trolls

Trolls are like young children. They want your attention and will throw all kinds of nasty tantrums to get it. Like dealing with tantrum-throwing toddlers, trolling is another one of those bad behaviours that is best handled by ignoring it. If you do, it usually goes away. Trolls will initiate discourse solely to antagonise and disrupt your community. They want to start fights. Trying to reason with them is a waste of time.

Take action if necessary

In some cases however, where the trolling has been particularly grotesque, it’s best to respond in order to prevent a situation from escalating and other trolls from jumping on the bandwagon. The best way to respond is by replying as soon as possible to take control of the situation. Neglecting this and allowing your social channels to become a public forum for their abuse will turn away your potential audience, will make a mockery of your assertiveness and more dangerously, make your fans and existing customers lose faith in your resolve.

Remember, trolls want you to get upset. By responding aggressively, you’ll damage your own reputation. Retorting in a calm and collected manner to establish your authority and assertiveness against online abuse is the most effective strategy.

While turning off your comments option should be your last resort as it reduces the ability for your customers to provide feedback and interact with you, if it’s seriously impacting your brand, it should be considered.

Remember that trolling is not allowed on most social media channels: bullying is a violation of Facebook, Twitter and Instagram’s policy so make use of those ‘Block User’ and ‘Report Abuse’ options.

Sakhita Sharma

  • Date:
    26th Jun 2015
  • Category:
    Rooster News
  • Tags:
    blog facebook internet sakhita sharma Social Media trolls twitter
  • Author:
    Kevan Barber

Stunts of the Month

StuntsMonthbyRoosterPR

Stunts can be a blessing and a curse for a PR agency. Sitting from the safety of our desks, we dream of mass coverage, trending #hashtags and a universal outpour of love for our ideas. Sometimes though the best laid plans can fall flat and fail to create the desired buzz. On other occasions a throwaway idea can quickly build momentum and become a steaming success. Often you’re at the mercy of the news agenda, a stroke of good timing or a lucky break. A well-planned and constructed stunt though can be a game changer for a brand; here are a couple of our favourites from the last month:

  • Airbnb take a trip down river. If you’re looking to target a London audience, the meandering allure of the Thames can often be tempting to focus on. While there’s no point shoehorning the river into your campaign, if you can find the right way to include the Thames, it can have a big visual impact. Late in May, Airbnb took another step towards global domination when they floated a house downstream. Yes, an actual two bedroom house, complete with a working bathroom and a garden.  All in the name of highlighting new rules on home sharing for Londoners, the stunt had a big impact on social media and in the press, showing the benefits of a big visual idea.
  • Powerade make commuters sweat. As well as making a visual impact, a great of way engaging your potential audience with your brand is to encourage them to interact with your campaign. Last month, Powerade introduced interactive billboards to the streets of Berlin that allowed passers-by the chance to climb, punch or weight-lift on their way to work. Those who took the challenge received a free Powerade afterwards and it demonstrated a great way of promoting the ethos of a brand in a clever and interactive way. With 57,000 views on YouTube the smartly produced video also means that the stunt has legs beyond the city limits of Berlin. Take a look at the video here: https://youtu.be/mJB4DJpq4mw

Tim Thackray

  • Date:
    18th Jun 2015
  • Category:
    Rooster News
  • Tags:
    airbnb blog guerrilla marketing powerade stunts tim thackray
  • Author:
    Kevan Barber

Apps We Love – Nutshell

AppsWeLoveNutshellbyRoosterPR

In the first of our blog posts by the team, Kevan looks at a content creating app providing a simple solution to professional and innovative video.

Bill Gates said ‘Content is king!’ all the way back in 1996, a time that we can look back on now as incredibly primitive in comparison to today’s social and content heavy web. In 1996 there were just over 250 thousand websites, now there are over 950 million! That’s making being seen ever more difficult and there’s a matter of ‘keeping up with the Joneses’ by ensuring your content looks suitably professional.

For us, in our use of social media in particular, we want to utilise as many different ways of creating content as possible. Step forward Nutshell. From the makers of the incredibly addictive and impressive Prezi comes an app that provides an alternative to Vine or Instagram. The concept is simple but the results are impressive. Snap three photos and add some graphics (or words) and a story is created including the video in between shots. The resultant content can then be shared by email, message or on social media channels Instagram, Twitter and Facebook.

Check out one I made at the office here of unsuspecting colleagues (http://nutshell.prezi.com/NSOUgfieTb) and have a go yourself – the app can be found on iTunes app store, no word on an Android version yet unfortunately! We’ll be looking for ways to incorporate more Nutshell’s in our, and our clients’, communications so keep an eye out for them!

  • Date:
    9th Jun 2015
  • Category:
    Rooster News
  • Tags:
    Apps We Love Digital Comms Kevan Barber Nutshell Prezi Social Media
  • Author:
    Kevan Barber

BOOM! Best PR Agency (1-40 staff) at the 2015 RAR Awards

AwardWinningPRandCommsbyRoosterPR

Last Wednesday (22nd April 2015) turned out to be somewhat of a belting evening for Rooster as we scooped ‘Best PR Agency’ in the 1-40 staff category at the 2015 RAR Awards!

Unlike most other agencies, we actually don’t enter awards. Our clients pay us to drive tangible results for their businesses, not to spend our time trying to impress awards juries with lengthy embellished entries.

The only awards we actively strive to win are the RAR Awards as they’re not like any other. Finalists and winners are selected based on their performance using ratings and references from clients. Client ratings are collected for criteria including creativity, effectiveness, strategic thinking, client service and more.

As the RAR (Recommended Agency Register) themselves state: “An RAR award proves that your agency delivers outstanding results and the highest levels of client satisfaction.”

A huge thank you to our wonderful clients for rating us so highly and to all the Rooster team for their unrivalled client service.

We’re still buzzing…

  • Date:
    27th Apr 2015
  • Category:
    Rooster News
  • Tags:
    Awards Digital Comms Events PR
  • Author:
    admin

Rooster PR to Manage Official Launch of On-Demand Task App, Pickle

Capture

Building upon past app launch successes, Rooster takes on new consumer brief.

Rooster PR is delighted to announce its latest consumer brief, to launch new peer-to-peer on-demand task app, Pickle.

Due to launch at the end of April, Pickle enables users to get help with any task imaginable – from picking up a pint of milk or sewing on a button, to fixing the boiler or completing a boring work presentation – at a price set or negotiated by the user.

Pickle connects anyone that is happy to pay for help with odd (or not-so-odd) jobs, with locals (skilled or simply willing) who are available to lend a hand, on-demand. As the only task app to offer a live bidding system to ensure that users get the best value for money, offering more job categories than competitor apps, and with the lowest minimum job value on the market, Pickle is the most flexible ‘find-a-fixer’ peer-to-peer app in the UK.

Rooster has been ‘tasked’ with creating an impactful and engaging PR and social media launch campaign to raise awareness of the app, highlight it’s benefits and why it’s the best in the market, drive downloads and grow the Pickle community.

A comprehensive print, digital and social media campaign will target time-poor (or lazy!) Londoners, those with a skill or trade to offer and those interested in flexible earning options, promoting Pickle as THE leading task app to get anyone out of any pickle.

“While there are similar products on the market, Pickle offers a highly flexible platform where users can find someone to help them with any task conceivable (so long as it’s ‘clean’!)” said Daneh Westropp, Creator and Founder of Pickle. “We will initially be working with Rooster PR on targeting a London audience but the potential Pickle footprint is global. Rooster has already provided impressive creative and engaging campaign ideas that we are confident will generate the media and consumer interest we need for launch and we are sure the relationship will be central in expanding the reach of our brand and product beyond the UK at a later date.”

James Brooke, Managing Director of Rooster PR, commented: “We honestly believe that Pickle is the best and most flexible task resource app on the market and are delighted to be on-board to help launch the app. We’ve been working closely with the client to ensure we have a compelling proposition for launch that will work to grow the Pickle community and ensure the app’s success. It’s an exciting product with enormous potential and the project will further establish Rooster’s specialist credentials in the consumer app space.”

Rooster’s app expertise includes the successful launch of travel app Seasonal Cities and daily deal aggregator Bownty. The agency is also currently working with disruptive minicab ride sharing app, SPLYT, due to launch imminently.

For more information or to download the Pickle app, please visit www.picklejobs.com.

-Ends-

Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Founder and Creator, Daneh Westropp.

Follow Pickle: @Picklejobs / www.facebook.com/picklejobs

For further press information, please contact:
Julie Aguilera/Nick Wheywell/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: Pickle@Rooster.co.uk

About Pickle:
Pickle is an app that enables users to get help with any task imaginable at a price set or negotiated by the user.

Pickle connects anyone happy to pay for help with an odd (or not-so-odd) job, with locals (skilled or simply willing) who are available to lend a hand, on-demand.

It is the first and most flexible ‘find-a-fixer’ peer-to-peer app in the UK, offering a live bidding system to ensure that users get the best value for money.

With more job categories than competitor apps, including cooking, packing, translation, nails or dog walking, as well as ‘miscellaneous’ for all those random needs, Pickle gives users complete flexibility to post any job, anytime. No matter how outlandish or seemingly mundane the task, Pickle will find someone to do it.

Unlike other ‘task apps’ on the market, Pickle has no fixed pricing structure, allowing fixers to bid for jobs (giving everyone that competitive edge) and allowing users to negotiate costs.

The Pickle minimum job value is set at only £5. Considerably lower than other apps on the market, this allows for complete flexibility in the type of job request posted.

With integrated GPS and designed with ease of use in mind, Pickle offers a truly streamlined user experience.

  • Date:
    26th Apr 2015
  • Category:
    Rooster News
  • Tags:
    Consumer PR Digital Comms Launch PR Technology PR
  • Author:
    Victoria Randall

The Drum Magazine: ‘Rooster Heads for New Destinations’

RoosterPRinTheDrum

Our MD James was interviewed in the latest issue of The Drum magazine.

It’s a cracking piece that charts Rooster’s evolution from a specialist travel PR agency into a leading PR & digital comms consultancy working for a growing client list of global consumer lifestyle brands and technology companies.

James has taken a wealth of experience from the challenging world of travel PR (low fees and a bucket load of issues!), and applied the lessons to the broader consumer and tech spaces.

Want to know more? Call him on +44 (0)20 3440 8930 or drop him a line here.

  • Date:
    19th Mar 2015
  • Category:
    Rooster News
  • Tags:
    Media PR The Drum
  • Author:
    admin

We’re Finalists in the RAR Awards!

awards_finalist_logo_2015

Fabulous news just in, we’ve been shortlisted in the ‘Best PR Agency’ category in the 2015 RAR Awards!

In case you don’t know, the RAR (which stands for Recommended Agency Register) Awards are the only awards that are 100% based on independent client reviews and feedback on our service and results.

We haven’t paid to enter, nor spent precious time (which we argue should be focused on client work!) filling out lengthy entry forms.

BIG thanks to our amazing clients for buying into our ideas and leaving positive feedback. And full credit to all the awesome Rooster team for their hard work and tenacity.

We’re chuffed to be one of the five finalists and fingers crossed for victory on the night.

  • Date:
    19th Mar 2015
  • Category:
    Rooster News
  • Tags:
    Awards
  • Author:
    admin

intuitive Appoints Rooster PR

intuitiveAppointsRoosterPRFromRoosterPR

Rooster to manage intuitive’s UK press office and social media channels.

Rooster PR is pleased to announce it has been appointed by intuitive to manage its press office in the UK.

Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

Rooster will be responsible for running intuitive’s press office and handling all media enquiries. Rooster has been tasked with raising brand awareness among key national and trade publications in the UK. As well as managing all PR activities and issuing news announcements, this will also include running the company’s social media channels.

As part of this brief, Rooster will be required to raise awareness of intuitive’s flagship product iVector. Launched in 2005, intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector is used across the travel industry, from modern tour operators to online travel agents and accommodation wholesalers. iVector offers automated buying, selling, managing and fulfilling processes to help improve business efficiency.

The intuitive team is friendly, knowledgeable and committed with the skills and resources to respond quickly to customer needs and deliver high quality results. The company currently has 49 customers in the travel sector including lowcostholidays.com, lastminute.com/holidays, getabed.co.uk, hotels4u.com, bookabed.ie and Ibiza Rocks.

“We’re pleased to be bringing Rooster PR on board to help us increase media awareness in the UK. We look forward to working closely with Rooster PR to showcase our new client wins and highlight our team’s unique approach and innovative technology products, such as our flagship fast, flexible reservation platform iVector,” said Jackie Groves, intuitive’s Sales & Marketing Director.

“We’re proud to have been selected by one of the industry’s top technology companies and look forward to helping the intuitive team maximise their presence in the UK media,” said James Brooke, Managing Director at Rooster PR.

Jackie Groves, intuitive’s Sales & Marketing Director, is available for comment and interview on request.

For more information on intuitive, please visit www.intuitivesystems.com.

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall/Nick Wheywell/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: intuitive@rooster.co.uk

About intuitive
Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

Launched in 2005, intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector is used across the travel industry, from modern tour operators to online travel agents and accommodation wholesalers. iVector offers automated buying, selling, managing and fulfilling processes to help improve business efficiency.

intuitive currently has 49 customers in the travel sector including lowcostholidays.com, lastminute.com/holidays, getabed.co.uk, hotels4u.com, bookabed.ie and Ibiza Rocks.

The intuitive team is friendly, knowledgeable and committed with the skills and resources to respond quickly to customer needs and deliver high quality results.

Jackie Groves, intuitive’s Sales & Marketing Director, is available for comment and interview on request.

For more information on intuitive, please visit www.intuitivesystems.com or call 0203 355 2206.

  • Date:
    16th Mar 2015
  • Category:
    Rooster News
  • Tags:
    OTA software tech Technology PR
  • Author:
    Victoria Randall

Rooster PR to Manage Official Launch of Japanese Restaurant, Kouzu

RoosterPRManageOfficialLaunchJapaneseRestaurantKouzu

Building upon restaurant creds, Rooster takes on PR for exciting new addition to London’s fine dining restaurant scene.

Rooster PR is delighted to announce its latest appointment by contemporary Japanese restaurant, Kouzu.

Situated in London’s exclusive Belgravia area, just a short walk from Victoria station and Buckingham Palace, Kouzu opened in November 2014. Arguably the best Japanese chef in the UK, the renowned Kyoichi Kai, of Zuma and Arts Club fame, heads up the experienced, all-Japanese kitchen team or ‘cast’.

The starring role at Kouzu is played, however, by the exquisite food. With a broad menu offering, including not only sashimi and sushi, but charcoal grill dishes, tempura, specials & salads, Kouzu uses the freshest ingredients and top of the range suppliers from the UK and Japan. The restaurant also boasts a traditional omakase sushi bar for an authentic and exclusive dining experience, where each pair of diners enjoy the undivided attention and expert recommendations of their own dedicated sushi chef.

Rooster has been brought on board to look after the restaurant’s official launch this spring following an initial ‘bedding in’ period.

The launch will see the introduction of revised menus, a new DJ, new uniforms, and the unveiling of an exclusive new VIP chef’s table private dining space with a direct and privileged view of the busy Kouzu kitchen, served directly by the head chef and accessed through its own private VIP entrance.

With a focus on upscale media and consumer outreach, Rooster is tasked with delivering a targeted PR and social media campaign to raise awareness and raise the profile of the restaurant, its offering and key Kouzu personnel.

“The lead up to our official launch was a natural point for us to consider a renewed drive with regards to PR” says Kouzu owner, Alex Kechagia. “We are looking for a buzz around launch (and beyond) and Rooster has demonstrated that they can deliver this. The agency’s consumer and lifestyle creds appealed as much as its restaurant expertise and we are very excited to be working with Rooster to position Kouzu as the must-visit contemporary new fine dining restaurant in London.”

James Brooke, Managing Director of Rooster PR, commented: “Kouzu is a key client win to demonstrate our growing restaurant expertise and the continuing diversification of the work carried out by the agency. A new high profile London restaurant launch is a great opportunity to show we can deliver a high impact campaign and the team is very excited to be part of it.”

Rooster’s previous restaurant launch expertise includes Victoria’s Venetian-Italian restaurant & bar, TOZI, and the contemporary Dockland’s Bar & Grill overlooking Royal Victoria Dock.

For more information or to book a table at Kouzu:
W: kouzu.co.uk
T: +44 (0)20 7730 7043 or +44 (0)20 7821 1817

-Ends-

Notes to editors:
The Kouzu PR team at Rooster will coordinate individual and hosted dining experiences for those wishing to review or feature the restaurant on a case by case basis. Please contact the team (details below) should you be interested.

Owners, Alex Kechagia and Azeem Ibrahim, are available for comment or interview on the business, whilst Sous Chef Ryu is available to discuss any kitchen and food related matters. Rooster PR will also coordinate interview and profile opportunities for head chef, Kyoichi Kai.

Follow Kouzu: @kouzurestaurant / www.facebook.com/kouzurestaurant

For further press information
Julie Aguilera/Nick Wheywell/Kevan Barber
T: +44 (0)20 3440 8930
E: Kouzu@Rooster.co.uk

About Kouzu
An exciting new addition to London’s fine dining offering, contemporary Japanese restaurant, Kouzu, opened in November 2014.

Situated in London’s exclusive Belgravia area at 21 Grosvenor Gardens, Kouzu is just one minute walk from Buckingham Palace and opposite The Goring hotel.

Arguably the best Japanese chef in the UK, renowned Kouzu head chef, Kyoichi Kai, of Zuma and Arts Club prestige, heads up an experienced, all-Japanese kitchen team or ‘cast’.

The starring role at Kouzu is played, however, by the exquisite food. With a broad menu offering, including not only sashimi and sushi, but charcoal grill dishes, tempura, specials & salads, Kouzu uses the freshest ingredients and top of the range suppliers.

For an authentic and exclusive Japanese dining experience, guests can opt to eat at the traditional omakase sushi bar, located on the restaurant’s floating mezzanine level. The sushi bar seats up to six, with each pair of diners enjoying the undivided attention and expert recommendations of their own dedicated sushi chef.

With lunch and pre-theatre menus ranging between £20 and £30pp, Kouzu is an affordable option for true lovers of Japanese cuisine, whilst offering the highest quality food, ingredients and a fine dining experience to rival the top sushi restaurants in the capital.

The average spend on an à la carte dining experience at Kouzu is between £60-£80 per head.

  • Date:
    24th Feb 2015
  • Category:
    Rooster News
  • Tags:
    fine dining food japanese kouzu Restaurant PR
  • Author:
    Kevan Barber

365Villas Appoints Rooster PR to Launch Pioneering Rental Software

365VillasAppointsRoosterPRLaunchPioneeringRentalSoftwareFromRoosterPR

Providing a ground-breaking rental management solution that eliminates 90% of workload for holiday let owners and agents around the globe, 365Villas appoints Rooster PR to support the brand and product launch in the UK and US markets.

Rooster PR is delighted to announce its latest brief to launch the pioneering holiday rental software provider, 365Villas, and drive awareness of the product among key audiences in the UK and US.

Built by founder and director, Dave Payette, a holiday rental owner himself with an extensive background in global tech, the 365Villas software incorporates a range of sophisticated, yet easy-to-use tools, empowering users to effortlessly operate every step of the rental management process efficiently, seamlessly and in the most integrated way possible. For those working with manual tools, 365Villas will help users to eliminate 90% of their workload.

“My aim is for 365Villas to set a new benchmark and lead the way to injecting change into a market that, although confusingly crowded from the prospective user’s point of view, does not yet offer a purpose built management solution as resilient, tightly integrated, non-prescriptive and easy to use” says Dave. “All-in, 365Villas is indisputably one of the industry’s most complete and cutting-edge solutions right out of the gate, as it combines a whole host of features, offerings and user benefits that no other competitor can claim to offer as a complete package.”

In development for four years and rigorously trialled and tested for two, adjustments, additions and updates in response to ongoing feedback from a growing number of users means the 365Villas technology is the most robust, up-to-date and comprehensive offering in the market today. The software is highly flexible, easily customisable and also accommodates the nuances of different international markets.

365Villas cuts through a crowded market place with a clear solution in response to competitor shortcomings. Unlike other providers in the market, which make users carry out the majority of tasks one by one and across various pages, 365Villas is a truly integrated application, allowing rental managers to perform multiple tasks simultaneously.

The click of a button can send out a quote, for example, whilst automatically calibrating another five or six crucial back office functions, and always affording the owner or agent complete control over every element of their business. Calendar updates, contact management, customising of rental agreements, number crunching, book keeping, dynamic reporting, filing, payment tracking, and email responses are all synchronised and managed for every guest, making the 365Villas technology uniquely powerful and exceptionally easy to use.

On the appointment, Dave comments: “Rooster has a proven track record of launching new brands, driving on-going awareness and generating an impressive ROI. We have already completed the planning phase with the team, have kicked off our social media activity, and I look forward to launching 365Villas into the UK and US markets in early 2015.”

Managing Director of Rooster PR, James Brooke, says: “Dave has worked tirelessly to develop a pioneering product in 365Villas. We’re delighted to have been selected to unveil the software later this month through an integrated campaign comprising traditional PR and social media with an additional focus on holiday rental forums. 365Villas is set to change the industry, and we believe its integrated platform will really turn the heads of holiday rental owners.”

To celebrate the official launch later this month, 365Villas will be offering holiday rental owners and agents the chance to win a whole year’s FREE subscription.

-Ends-

Notes to editors:

  • Founder and director of 365Villas Dave Payette is available for comment or interview on all elements of the holiday rental industry.
  • Follow 365Villas: @365villas & Facebook.com/365villasdotcom
  • The company’s website will be launched imminently

For further press information, please contact:
Julie Aguilera/Nick Wheywell/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: 365Villas@rooster.co.uk

About 365 Villas:
365Villas is a pioneering application designed to empower holiday let owners and agents around the globe, enabling them to manage the rental of their property (or properties) efficiently, seamlessly and in the most integrated way possible.

Four years in development and trialled for two, 365Villas has been painstakingly designed and built by founder and director, Dave Payette; a holiday rental owner himself with an impressive background in global tech.

The software incorporates a range of sophisticated, yet easy-to-use tools, including integrated email, which allow any owners or agents to effortlessly manage every step of the rental management process; from responding to enquiries or issuing quotes to tracking payments and customising rental agreements and more.

The uncomplicated interface also offers easy-to-use functionalities to allow property owners to carry out targeted marketing and CRM activity, generate detailed reports or manage their accounts to maximise business opportunities and performance.

  • Date:
    2nd Feb 2015
  • Category:
    Rooster News
  • Tags:
    software Technology PR Travel PR Villas
  • Author:
    Victoria Randall

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