Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for TheTelegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:
    January 2014
  • Client:
    Park Plaza Hotels

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Sarah

Sarah has 12 years’ experience developing and implementing award-winning creative PR campaigns.

She has a well-rounded background across consumer sectors ranging from luxury food & wine, to restaurants and travel & tourism.

Regarded by her clients as a savvy PR professional that generates extensive press coverage, Sarah has worked on campaigns for the EU Discover The Origin, Burgundy wine, Parma Ham, Parmigiano-Reggiano Cheese, Port and Douro Valley wine, Grand Marnier, Karma, fish and Gramercy Park hotel restaurant openings, NESCAFÉ and Costa Coffee.

Her luxury hotel & tourism experience has seen her work on The May Fair hotel and Radisson Edwardian hotel group, Four Seasons Hotels & Resorts, Gramercy Park Hotel and Hotel Café Royal, New York State Division of Tourism, Palm Beach County, Hawaii and Ontario tourism boards, amongst others.

Her events experience includes food and wine tastings, Taste festivals, wine trade shows, press trips, press conferences, product launches and restaurant openings.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than eleven years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury sector, Julie has developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations, such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has led the PR for property client, Hatched.co.uk, and foreign exchange consultancy, IFX, alongside luxury summer and ski brands, Villa Guru and Alpine Guru.

Julie prides herself on offering a personal and tailored approach, ensuring that every client’s expectations are fulfilled (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focused on travel & lifestyle. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

HELEN1
HELEN BATTE

Account Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Account Director & Digital Leader

SarahTaylorFromRoosterPR
SARAH TAYLOR

Account Director

StuartFyfeFromRoosterPR
STUART FYFE

Senior Account Manager

MelissaHobsonFromRoosterPR
MELISSA HOBSON

Senior Account Manager

JulieAguileraFromRoosterPR
JULIE AGUILERA

PR Consultant

SianWelshRoosterPR
SIAN WELSH

Finance Director

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WOW! Transatlantic Flights from just £99 One Way with WOW air!

Iceland’s only low-cost airline, WOW air, launches flights from London Gatwick...

WOW! Transatlantic Flights from just £99 One Way with WOW air!

WOWTransatlanticFlights£99One WaywithWOWairRoosterPR

Iceland’s only low-cost airline, WOW air, launches flights from London Gatwick to Boston and Washington DC

WOW air, Iceland’s only low-cost airline, has today announced flights to the USA beginning in April 2015 from just £99 one way including taxes from the UK¹. Flights will depart London Gatwick to both Boston and Washington DC via Reykjavik in Iceland, offering the cheapest connection between Europe and North America.

WOW air’s flights to the USA will allow passengers to enjoy either Boston or Washington DC. Passengers will be able to continue on to their destination shortly after landing at Iceland’s Keflavik International Airport from the UK. Flights will begin to Boston Logan International Airport (BOS) on 27 March 2015 followed by Baltimore Washington International (BWI), commencing on 4 June 2015.

Skúli Mogensen, CEO of WOW air, said: “This is just the beginning of our plans to transform low-cost transatlantic flights. Not only are we providing flights to the USA for less than a standard London to Edinburgh train ticket², we’re opening the market to a whole new market of travellers who might previously not have been able to afford transatlantic travel.

“The low-cost airline market is scrambling to offer cheap flights to North America and I’m happy that we‘ll be amongst the first to do so and at a price point that will no doubt cause our rivals to re-evaluate their plans.”

The flight schedule will be as follows:

Flight code Origin Destination Departure / Arrival (local time) Days of operation

Boston

WW811 LGW KEF 12:20 / 14:25 Mon, Tue, Thu, Fri, Sun
WW125 KEF BOS 15:35 / 17:30
WW124 BOS KEF 18:55 / 04:05
WW810 KEF LGW 06:45 / 10:50

Washington

WW811 LGW KEF 12:20 / 14:25 Mon, Wed, Fri, Sun
WW117 KEF BWI 15:30 / 17:55
WW116 BWI KEF 19:25 / 05:10
WW810 KEF LGW 06:45 / 10:50

The flights from Reykjavik to the USA will be operated using Airbus A321 Extended Range aircraft. WOW air’s existing Airbus A320 family aircraft will carry passengers from London Gatwick to Reykjavik on the first leg of the journey.

Tickets for the US flights will be on-sale from Thursday 23 October 2014.

For more information on flights to Iceland and the USA please visit www.wowair.co.uk.

-Ends-

¹ Based on lowest one way fare including taxes and charges booked on www.wowair.co.uk. Available for travel from the UK on Mondays and Tuesdays. Available for travel: 30 March 2015 – 15 June 2015. Restrictions and baggage fees may apply.

² £125.80 as of 16 October 2014

Notes to editors:
Skúli Mogensen is available for phone interviews. Skúli is the founder, CEO and owner of WOW air and spent 20 years as an entrepreneur before setting up the airline in 2011. This included setting up OZ Communications, then sold onto Nokia in a multi-million dollar deal. This business success, combined with initiatives such as the WOW Cyclothon have led to Skúli being likened to the Icelandic Richard Branson.

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
T:       +44 (0) 20 3440 8930
E:       teamwow@rooster.co.uk

About WOW air

WOW air is Iceland’s only low-cost airline and the most punctual, with 88% of flights arriving on time in 2013.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    23rd Oct 2014
  • Category:
    Client News
  • Tags:
    Airline PR Airline PR Airline PR Airline PR Airline PR USA USA USA USA USA WOW air WOW air WOW air WOW air WOW air
  • Author:
    Kevan Barber
Egypt Enhances its International Sporting Calendar

International endurance motorbike rally aims to boost Egyptian leisure tourism. Egypt...

Egypt Enhances its International Sporting Calendar

EgyptEnhancesInternationalSportingCalendarRoosterPR

International endurance motorbike rally aims to boost Egyptian leisure tourism.

Egypt has taken another big step forward in cementing itself as a global player in the international sports calendar, announcing the dates for the fourth annual ‘Cross Egypt Challenge’.  Sponsored by the Egyptian Tourist Authority (ETA), the endurance challenge will run from 14 – 22 November 2014.

Starting from the Mediterranean city of Alexandria on 14 November, the 3,000km motorbike and scooter challenge will pass by Cairo stopping at Ain Sokhana, El Gouna and Marsa Alam before crossing the Egyptian Eastern Desert towards Aswan and Luxor.  Further stops in the Western Desert Oases of Kharga, Dakhla and Bahareya will be made before the rally finishes in Cairo under the Great Pyramids of Giza.

Open to all motorbike and scooter riders, organisers have confirmed that the 2014 challenge has attracted participants from 20 international countries to date, with more expected to sign up to this unique annual event by 14 November 2014.

Commenting on the 2014 event, Hadeer El Masry of the Cross Egypt Challenge stated, “Each year we aim to set tougher challenges for the riders, with this year seeing an increase in distance of 600km compared to 2013. In doing so riders will tackle city, desert, mountain and oasis terrain while riding through a plethora of Egypt’s famous landmarks.

“We continue to receive fantastic support from our partners and riders alike, which has helped in cementing the rally as an annual event.” added El Masry.

The challenge provides riders with the opportunity to discover and tackle parts of Egypt you wouldn’t have thought were accessible by motorbike. Introducing new routes and beautiful Egyptian locations each year also ensures a breathtaking experience for riders and spectators alike.

Omayma El Husseini, UK & Ireland Director for the Egyptian Tourist Authority, said, “This is a great opportunity to support an annual event that is truly original. With so many famous Egyptian landmarks included in the route each year it makes the challenge even more appealing to both repeat and new riders.

“We are committed to developing Egypt into a leading destination for sports both competitive and recreational, and in doing so continue to develop leisure tourism, bringing positive global attention to the country.”

The Cross Egypt Challenge is the only organized cross-country challenge of its kind in the entire region and combines the best of adventure travel and extreme sport. Interested riders who are up for the challenge can find more details on entry requirements at www.crossegyptchallenge.com and get regular updates on Twitter (@CrossEgypt) and www.Facebook.com/CrossEgyptChallenge.

The Egyptian Tourist Authority will be at this year’s World Travel Market, 3-6 November, at ExCeL London, exhibiting on stands AF500 – AF550. Visitors can sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folk music and traditional dance performances, such as the Alexandrian dance.

-Ends-

For further press information please contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk

About Egypt
Located in the northeast corner of Africa on the Mediterranean Sea, Egypt is placed at a crossroad between Africa, Asia and Europe. With colossal ancient monuments, thousands of years of history, expansive desert landscapes, the world’s longest river and the stunning Red Sea Riviera resorts, Egypt offers a wealth of wonders to discover.

For more information, please visit: www.egypt.travel or www.gotoegypt.org. Or check out our UK Facebook page at www.Facebook.com/LoveEgyptUK

  • Date:
    22nd Oct 2014
  • Category:
    Client News
  • Tags:
    Cross Egypt Challenge Cross Egypt Challenge Cross Egypt Challenge Cross Egypt Challenge Cross Egypt Challenge Egypt Egypt Egypt Egypt Egypt Egyptian Tourist Authority Egyptian Tourist Authority Egyptian Tourist Authority Egyptian Tourist Authority Egyptian Tourist Authority motorbike motorbike motorbike motorbike motorbike sport sport sport sport sport
  • Author:
    Kevan Barber
Hatched.co.uk to Appear on Latest Sarah Beeny Property Show

Online estate agent to appear on Channel 4’s new series, Sarah...

Hatched.co.uk to Appear on Latest Sarah Beeny Property Show

HatchedAppearLatestSarahBeenyPropertyShow

Online estate agent to appear on Channel 4’s new series, Sarah Beeny’s How to Sell Your Home, charting the experience of homeowners plumping for new ways to sell their properties.

A revolution is happening in the way we sell our houses, with some predicting that half the UK’s house sales could be carried out online by 2020…

Leading online estate agent, Hatched.co.uk, is to appear on a new Channel 4 show highlighting the revolution of online estate agency and charting the experience of 12 homeowners as they reject the traditional estate agent journey in favour of using online agents to sell their biggest asset.

Starting on Monday 20 October and with a primetime slot of 8:30pm, the six part series is presented by Channel 4’s favourite property expert, Sarah Beeny, who will be on hand to summarise the pros and cons of instructing an online estate agent to sell a home. As each property’s sale draws to a close, she will also review the homeowner’s views on the process.

Having launched back in 2006, Hatched is one of the original online estate agents and offers a full estate agency service, from taking photographs or measuring up, to coordinating viewings if required, via a network of regional offices and representatives. These factors come into play during the TV episode.

Adam Day, Managing Director of Hatched, said: “The opportunity to participate in the show was offered up in September and with the first episode airing just over a month on, the series has provided a fantastic platform to showcase the quick turnaround we can provide sellers. It’s been a privilege to be part of a show that is educating viewers to all the different options available to them when it comes to selling their houses; not to mention the savings they can make whilst doing so.”

Hatched has recently announced that it has saved customers over £13 million in fees since launching in 2006.

-Ends-

Notes to editors:
Adam Day, Director, Hatched.co.uk, is available for interviews, profiles and is also happy to provide expert comment or input for any relevant features covering property and estate agency matters.

Follow Adam: @Hatched_co_uk / www.hatched.co.uk/about/the-blog.asp

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk
Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    20th Oct 2014
  • Category:
    Client News
  • Tags:
    channel 4 channel 4 channel 4 channel 4 channel 4 hatched hatched hatched hatched hatched Hatched.co.uk Hatched.co.uk Hatched.co.uk Hatched.co.uk Hatched.co.uk Online Estate Agents Online Estate Agents Online Estate Agents Online Estate Agents Online Estate Agents Property Property Property Property Property sarah beeny sarah beeny sarah beeny sarah beeny sarah beeny
  • Author:
    Kevan Barber
World Travel Market 2014 – Opportunities with Our Clients

Rooster PR has several clients exhibiting at World Travel Market...

Croatia 365 Campaign Launch

Last night, we organised the UK launch of the...

Gateway Ticketing Systems UK Briefs Rooster PR

Leading ticketing provider for visitor attractions brings in PR...

WOW! Transatlantic Flights from just £99 One Way with WOW air!

WOWTransatlanticFlights£99One WaywithWOWairRoosterPR

Iceland’s only low-cost airline, WOW air, launches flights from London Gatwick to Boston and Washington DC

WOW air, Iceland’s only low-cost airline, has today announced flights to the USA beginning in April 2015 from just £99 one way including taxes from the UK¹. Flights will depart London Gatwick to both Boston and Washington DC via Reykjavik in Iceland, offering the cheapest connection between Europe and North America.

WOW air’s flights to the USA will allow passengers to enjoy either Boston or Washington DC. Passengers will be able to continue on to their destination shortly after landing at Iceland’s Keflavik International Airport from the UK. Flights will begin to Boston Logan International Airport (BOS) on 27 March 2015 followed by Baltimore Washington International (BWI), commencing on 4 June 2015.

Skúli Mogensen, CEO of WOW air, said: “This is just the beginning of our plans to transform low-cost transatlantic flights. Not only are we providing flights to the USA for less than a standard London to Edinburgh train ticket², we’re opening the market to a whole new market of travellers who might previously not have been able to afford transatlantic travel.

“The low-cost airline market is scrambling to offer cheap flights to North America and I’m happy that we‘ll be amongst the first to do so and at a price point that will no doubt cause our rivals to re-evaluate their plans.”

The flight schedule will be as follows:

Flight code Origin Destination Departure / Arrival (local time) Days of operation

Boston

WW811 LGW KEF 12:20 / 14:25 Mon, Tue, Thu, Fri, Sun
WW125 KEF BOS 15:35 / 17:30
WW124 BOS KEF 18:55 / 04:05
WW810 KEF LGW 06:45 / 10:50

Washington

WW811 LGW KEF 12:20 / 14:25 Mon, Wed, Fri, Sun
WW117 KEF BWI 15:30 / 17:55
WW116 BWI KEF 19:25 / 05:10
WW810 KEF LGW 06:45 / 10:50

The flights from Reykjavik to the USA will be operated using Airbus A321 Extended Range aircraft. WOW air’s existing Airbus A320 family aircraft will carry passengers from London Gatwick to Reykjavik on the first leg of the journey.

Tickets for the US flights will be on-sale from Thursday 23 October 2014.

For more information on flights to Iceland and the USA please visit www.wowair.co.uk.

-Ends-

¹ Based on lowest one way fare including taxes and charges booked on www.wowair.co.uk. Available for travel from the UK on Mondays and Tuesdays. Available for travel: 30 March 2015 – 15 June 2015. Restrictions and baggage fees may apply.

² £125.80 as of 16 October 2014

Notes to editors:
Skúli Mogensen is available for phone interviews. Skúli is the founder, CEO and owner of WOW air and spent 20 years as an entrepreneur before setting up the airline in 2011. This included setting up OZ Communications, then sold onto Nokia in a multi-million dollar deal. This business success, combined with initiatives such as the WOW Cyclothon have led to Skúli being likened to the Icelandic Richard Branson.

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
T:       +44 (0) 20 3440 8930
E:       teamwow@rooster.co.uk

About WOW air

WOW air is Iceland’s only low-cost airline and the most punctual, with 88% of flights arriving on time in 2013.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    23rd Oct 2014
  • Category:
    Client News
  • Tags:
    Airline PR USA WOW air
  • Author:
    Kevan Barber

Egypt Enhances its International Sporting Calendar

EgyptEnhancesInternationalSportingCalendarRoosterPR

International endurance motorbike rally aims to boost Egyptian leisure tourism.

Egypt has taken another big step forward in cementing itself as a global player in the international sports calendar, announcing the dates for the fourth annual ‘Cross Egypt Challenge’.  Sponsored by the Egyptian Tourist Authority (ETA), the endurance challenge will run from 14 – 22 November 2014.

Starting from the Mediterranean city of Alexandria on 14 November, the 3,000km motorbike and scooter challenge will pass by Cairo stopping at Ain Sokhana, El Gouna and Marsa Alam before crossing the Egyptian Eastern Desert towards Aswan and Luxor.  Further stops in the Western Desert Oases of Kharga, Dakhla and Bahareya will be made before the rally finishes in Cairo under the Great Pyramids of Giza.

Open to all motorbike and scooter riders, organisers have confirmed that the 2014 challenge has attracted participants from 20 international countries to date, with more expected to sign up to this unique annual event by 14 November 2014.

Commenting on the 2014 event, Hadeer El Masry of the Cross Egypt Challenge stated, “Each year we aim to set tougher challenges for the riders, with this year seeing an increase in distance of 600km compared to 2013. In doing so riders will tackle city, desert, mountain and oasis terrain while riding through a plethora of Egypt’s famous landmarks.

“We continue to receive fantastic support from our partners and riders alike, which has helped in cementing the rally as an annual event.” added El Masry.

The challenge provides riders with the opportunity to discover and tackle parts of Egypt you wouldn’t have thought were accessible by motorbike. Introducing new routes and beautiful Egyptian locations each year also ensures a breathtaking experience for riders and spectators alike.

Omayma El Husseini, UK & Ireland Director for the Egyptian Tourist Authority, said, “This is a great opportunity to support an annual event that is truly original. With so many famous Egyptian landmarks included in the route each year it makes the challenge even more appealing to both repeat and new riders.

“We are committed to developing Egypt into a leading destination for sports both competitive and recreational, and in doing so continue to develop leisure tourism, bringing positive global attention to the country.”

The Cross Egypt Challenge is the only organized cross-country challenge of its kind in the entire region and combines the best of adventure travel and extreme sport. Interested riders who are up for the challenge can find more details on entry requirements at www.crossegyptchallenge.com and get regular updates on Twitter (@CrossEgypt) and www.Facebook.com/CrossEgyptChallenge.

The Egyptian Tourist Authority will be at this year’s World Travel Market, 3-6 November, at ExCeL London, exhibiting on stands AF500 – AF550. Visitors can sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folk music and traditional dance performances, such as the Alexandrian dance.

-Ends-

For further press information please contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk

About Egypt
Located in the northeast corner of Africa on the Mediterranean Sea, Egypt is placed at a crossroad between Africa, Asia and Europe. With colossal ancient monuments, thousands of years of history, expansive desert landscapes, the world’s longest river and the stunning Red Sea Riviera resorts, Egypt offers a wealth of wonders to discover.

For more information, please visit: www.egypt.travel or www.gotoegypt.org. Or check out our UK Facebook page at www.Facebook.com/LoveEgyptUK

  • Date:
    22nd Oct 2014
  • Category:
    Client News
  • Tags:
    Cross Egypt Challenge Egypt Egyptian Tourist Authority motorbike sport
  • Author:
    Kevan Barber

Hatched.co.uk to Appear on Latest Sarah Beeny Property Show

HatchedAppearLatestSarahBeenyPropertyShow

Online estate agent to appear on Channel 4’s new series, Sarah Beeny’s How to Sell Your Home, charting the experience of homeowners plumping for new ways to sell their properties.

A revolution is happening in the way we sell our houses, with some predicting that half the UK’s house sales could be carried out online by 2020…

Leading online estate agent, Hatched.co.uk, is to appear on a new Channel 4 show highlighting the revolution of online estate agency and charting the experience of 12 homeowners as they reject the traditional estate agent journey in favour of using online agents to sell their biggest asset.

Starting on Monday 20 October and with a primetime slot of 8:30pm, the six part series is presented by Channel 4’s favourite property expert, Sarah Beeny, who will be on hand to summarise the pros and cons of instructing an online estate agent to sell a home. As each property’s sale draws to a close, she will also review the homeowner’s views on the process.

Having launched back in 2006, Hatched is one of the original online estate agents and offers a full estate agency service, from taking photographs or measuring up, to coordinating viewings if required, via a network of regional offices and representatives. These factors come into play during the TV episode.

Adam Day, Managing Director of Hatched, said: “The opportunity to participate in the show was offered up in September and with the first episode airing just over a month on, the series has provided a fantastic platform to showcase the quick turnaround we can provide sellers. It’s been a privilege to be part of a show that is educating viewers to all the different options available to them when it comes to selling their houses; not to mention the savings they can make whilst doing so.”

Hatched has recently announced that it has saved customers over £13 million in fees since launching in 2006.

-Ends-

Notes to editors:
Adam Day, Director, Hatched.co.uk, is available for interviews, profiles and is also happy to provide expert comment or input for any relevant features covering property and estate agency matters.

Follow Adam: @Hatched_co_uk / www.hatched.co.uk/about/the-blog.asp

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk
Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    20th Oct 2014
  • Category:
    Client News
  • Tags:
    channel 4 hatched Hatched.co.uk Online Estate Agents Property sarah beeny
  • Author:
    Kevan Barber

Dolphin Tale 2 Showcases the Best of Florida’s Gulf Coast

DolphinTale2ShowcasesBestFloridasGulfCoastRoosterPR

The heart-warming sequel highlights the vital work of the Clearwater Marine Aquarium.

Set in St. Pete/Clearwater, Dolphin Tale 2 (now showing in cinemas) continues the true story of Winter the dolphin, first told in 2011’s Dolphin Tale. The film is shot throughout the area including the Clearwater Marine Aquarium (CMA), the sponge docks of Tarpon Springs, downtown St. Pete and the sweeping beaches of Fort de Soto Park.

Winter’s home, the CMA, was founded in 1973 with a simple mission – Rescue, Rehab & Release for injured marine life. The facility does not operate shows for entertainment purposes but allows visitors the chance to watch the animals they house for educational purposes, including a dedicated Winter Zone where they can see Winter and Dolphin Tale 2 co-star; Hope. Morgan Freeman, who plays Dr. Cameron McCarthy, said of the CMA: “The work is being done here by the aquarium, we’re just telling their story, hopefully we did it right.” The CMA is open 9am – 6pm seven days per week. General admission tickets start from $19.95 for adults, $14.95 for children and free for children aged two and under.

Charles Martin Smith, director of Dolphin Tale 2 said the list of locations he wanted to include in Dolphin Tale 2 was too long for the actual move. “I kept telling the cinematographer; I want this to be a postcard of the area, so that people see the beauty.”

The famous St. Pete/Clearwater sunsets also made an impression on the stars of the movie. Harry Connick Jr., who plays Dr. Clay Haskett in the movie, said: “the sky would be like a giant chandelier with all of these dazzling colours over the Gulf, just an amazing thing to behold, it’s like nowhere else in the world.”

Since Winter’s arrival and the release of the first Dolphin Tale movie, St. Pete/Clearwater has seen a sharp increase in visitor numbers, dubbed the ‘Winter Effect’. As part of this effect the CMA has plans to expand its downtown location to educate visitors further with hands-on exhibits. This year also saw the opening of Hotel Zamora, St. Pete Beach’s first new opening in 30 years. The current economic boost is set to continue through an ongoing influx of new visitors generating upwards of $5 billion by 2016. Developments currently underway, including a major renovation of the Shepherd’s Beach Resort, will add 2,000 new hotel rooms to the Clearwater area in the next few years.

David Downing, Interim Director of Visit St. Pete/Clearwater said: “We’re excited for the ‘Winter effect’ to take hold again bringing more visitors to the area not only to see Winter but also to experience our fantastic beaches and hospitality. Along our 35 miles of white sand beaches you will find world class accommodation, restaurants with a broad range of fine cuisine and activities that will appeal to adventure lovers of all ages. As for whether there might be a Dolphin Tale 3, we would certainly welcome a third instalment!”

For more information on the Clearwater Marine Aquarium, please visit www.seewinter.com. For more information on St. Pete/Clearwater, please visit www.visitstpeteclearwater.com.

-Ends-

For further press information please contact:
Nick Wheywell/Stuart Fyfe Kevan Barber
T: +44 (0)20 3440 8930
E:­ teamvspc@rooster.co.uk

About Visit St. Pete/Clearwater
Visit St. Pete/Clearwater (VSPC) is the official destination marketing organization of Pinellas County in Florida and covers 26 municipalities in the area.

The region is located on a beautiful peninsula on Florida’s west coast, bordered by the Gulf of Mexico to the west and Tampa Bay to the east.

Just 30 minutes away from Busch Gardens and 90 minutes away from Walt Disney World, the area offers 35 miles of white-sand beaches and uniquely colourful communities to explore.

The destination is renowned for sunshine and currently holds the Guinness World Record for the longest run of sunshine days, a massive 768.

The Clearwater Marine Aquarium is home to the star of the 2011 smash-hit Dolphin Tale, Winter the Dolphin, whose real-life story of recovering from losing her tail with the help of a prosthetic is depicted in the film. Winter will return to the silver screen in September 2014 in Dolphin Tale 2 and filming in St. Pete/Clearwater took place from October 2013 to January 2014.

Also home to the largest collection of Dali artwork outside of Spain, the county has culture, wildlife and beautiful beaches with a semi-tropical climate making it the perfect holiday destination for families, couples and singles.

Tampa International Airport is 30 minutes from St. Pete/Clearwater and accessed via a direct flight from the UK. Orlando International Airport is ninety minutes’ drive from St. Pete/Clearwater.

For more information: www.visitstpeteclearwater.com, www.facebook.com/VisitStPeteClearwaterUK, www.twitter.com/vspc

  • Date:
    20th Oct 2014
  • Category:
    Client News
  • Tags:
    clearwater marine aquarium dolphin tale 2 florida st. pete/clearwater winter
  • Author:
    Kevan Barber

eviivo 2.0 – An Innovative Solution for Small Accommodation Providers

eviivo2.0FreshInnovativeSolutionSmallAccommodationProviderRoosterPR

Product sets new standard for £2.4 billion industry.

eviivo, creators of market leading online bookings systems used by more than 5,300 small independent B&Bs and hotels, have announced the launch of eviivo 2.0. Leading providers of software solutions for the past decade, eviivo has packed 2.0 with a broad range of innovative features behind an interface that is simple to use, providing property owners with a system that helps to increase revenues and save valuable time.

The B&B industry remains 25 per cent larger than the ‘budget hotel’ sector, accounting for more than a third of the entire UK hotel sector, with £2.4 billion in revenues per annum. With the emergence of a “shared economy” the market is changing and this certainly presents B&Bs with new challenges. But it also presents a massive opportunity for growth provided that the sector is able to secure a fair and equitable regulatory framework, and embrace technology and digital marketing more wholeheartedly.

eviivo CEO Michele Fitzpatrick stated, “Because we work exclusively with small independent B&B’s and guesthouses we really understand the pressures that many of our customers face. We have spent two years designing and developing eviivo 2.0 to ensure that they have the tools they need to make the most of the online world without any of the hassles. We have recently been described as an invisible member of staff who allows property owners to operate in the online world without having to be glued to their computer – eviivo 2.0 takes this to the next level.”

eviivo manages all the administration involved with working with all major  online travel sites and over a hundred regional and association sites they connect users to. This means their customers can maximise bookings without having to worry about separate contracts, invoices, and payment cycles or chasing booking enquiries and therefore tend more to the needs of their guests.

eviivo CTO Eric White commented, “Our new system takes care of the gruelling back of house tasks that otherwise take up valuable time so that the user can regain control and drive the most efficient booking channels and pricing strategy. These two elements then trickle down to make every aspect of running a B&B, guesthouse or small hotel that much more enjoyable.”

New customers receive a free induction tour and can benefit from further training on how to maximise their online presence, including how to take advantage of their website and social media channels – processes that can seem daunting to undertake without prior experience. Free technical support is then available seven days per week with the option to extend the service to full 24/7 coverage. Property owners in need of a getaway themselves can make use of a Holiday Watch service that means they can enjoy some time off without worrying about bookings.

eviivo 2.0 will be officially unveiled at the fifth annual eviivo Awards on 21 October at Madame Tussauds, London – an event that reflects the company’s commitment to championing the causes and accomplishments of the UK B&B industry with awards given to customers for outstanding achievement in business.

For more information on eviivo 2.0, visit www.eviivo.com.

The unique features of eviivo 2.0 at a glance!

  • Instant connectivity to 150 key bookings sources: eviivo 2.0 connects the user’s reservations diary to all major bookings sources  and updates all of them instantly. Uniquely, the platform allows you to turn on key channels via a one-click sign-on process, and enjoy the benefit of top online distribution at optimal rates. .
  • Automated reservations diary: An automated booking diary lets you manage all bookings, and ensure that guests arriving with particular requests can’t be overlooked. Price plans may automatically adjust the cost of certain rooms for specific events or seasons and let you create special offers and last minute deals should you have a cancellation! You can sell rooms in many different ways and adjust rates automatically in line with occupancy, cancellation policies, booking windows, payment terms, length of stay, or meal plans.
  • Internationally adaptive website: eviivo 2.0 will automatically adapt a user’s website for use by international browsers, supporting multiple languages and currencies, the widest array of international payment methods and the ability to manage and collect your own guest reviews.  The new eviivo 2.0 Booking Pages and Instant Website are fully optimized for laptop, tablets and smartphones.
  • Saving time and money!  Users can access eviivo 2.0 anytime, on any device and use their smartphone to take and confirm bookings, communicate with guests and manage room allocation, no matter where they are. With eviivo 2.0, bookings, data and the property’s website, are always up, always secure, always backed up, saving customers further hosting and maintenance fees. And whilst most online booking solutions are merely ‘self-certified’, eviivo 2.0 is certified by independent auditors for the highest level of security and compliance with payment card industry standards (PCI Level 1). This takes any PCI compliance headache away and allows customers to either benefit from lower merchant fees with their bank or avoid non-compliance penalties.  eviivo 2.0 comes with its own optional complimentary merchant service, and the ability to pre-authorize and process cards instantly for online or telephone bookings, or charge cards for ‘no shows’.

-Ends-

For further press information, please contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: teameviivo@rooster.co.uk

About eviivo
eviivo has delivered award-winning products and services intended to make the lives of independent accommodation providers easier for the past decade. Having grown from humble beginnings, the company’s signature system is now used by more than 5,000 independent businesses and properties across the UK & Ireland, collectively offering over 50,000 rooms every night of the year.

The company, headquartered in London, currently employs 120 staff dedicated to growing the independent accommodation sector and delivering solutions for bringing businesses and guests together.

eviivo’s systems are used to underpin the National Tourism Open Platform – the infrastructure that powers national and regional tourism websites. This enables local and independent businesses to compete with the larger hotel chains and online travel agencies.

Since 2008, eviivo has been expanding into overseas regions, licensing its products to markets including Australia, New Zealand and India. The business has also established a presence in France, Morocco, Ireland and Tunisia, driving an international hospitality network that secures more than £200 million in bookings per year.

For further information visit www.eviivo.com or call +44 (0) 844 880 3000.

Alternatively connect with us and join the conversation at www.facebook.com/teameviivo and www.twitter.com/eviivo

  • Date:
    15th Oct 2014
  • Category:
    Client News
  • Tags:
    accommodation B&B eviivo software Technology PR
  • Author:
    Kevan Barber

Inflight Connectivity: The Plane Facts!

InflightConnectivityPlaneFactsRoosterPR

Cheapflights.co.uk clears the air on which airlines offer what methods of staying connected while inflight.

Flying has traditionally been a connectivity-free zone of rare solitude, out of the range of mobile phone masts – with electronic devices required to be switched off. However, technological advances and new guidelines from the European Aviation Safety Agency, now mean that travellers can stay connected while the world whizzes by with one of two options – onboard WiFi or the use of inflight systems that allow passengers to connect to the ground with their own mobile plan, to use data and even make calls. But with different inflight costs and options for WiFi – and discretion on use of mobiles down to the individual operators – which airlines offer what?

To avoid disappointment next time you board a flight expecting to remain connected, Cheapflights.co.uk presents a wrap up of 20 airlines popular with UK passengers to see who offers what.

Despite 70%* of passengers stating that they would like to remain connected while inflight, barely more than half of the airlines selected (55%) currently offer it. For all but one airline (Turkish Airlines) this is also at a cost. Of these, Middle Eastern carriers Emirates and Etihad charged the lowest tariffs at $2.75 (approx. £1.71) and $5.00 (approx. £3.11) per hour respectively, while at the top end of the spectrum, Aer Lingus charges US$14.95 for a single hour (approx. £9.62).

For those that would prefer to use their own mobile phone plan, many airlines are now equipped with systems that connect you to mobile phone masts (via satellite) on the ground, once you clear 30,000ft – below is a list of those airlines which allow you to use your mobile inflight. However, before you start calling friends on the ground to while away a long-haul flight, be sure to check what your provider’s international rates are as these can vary from cheaper-than-when-at-home through to the truly budget-breaking!

Cheapflights.co.uk Travel Expert. Oonagh Shiel, said: “With new guidelines and technological advances, if you’re a gadget obsessive, it’s certainly worth checking out your options when it comes to using data and mobile services in-flight. From our analysis, it seems that there are large discrepancies between airlines in terms of Wi-Fi costs on board; so if staying connected is important to you it’s worth factoring into the costs of your flight.”

“Bear in mind that you’ll need to obey the individual airline rules on mobile use – and it’s worth researching mobile data costs with your operator before you go. Alternatively, you could sit back and enjoy a well-earned holiday from checking your phone or tablet – and have a digital detox.”

AIRLINE WiFi MOBILE CONNECTIVITY(Prices depend on network provider rates)
 
Aer Lingus €10.95 1st hr / €19.95 whole flight (approx. £8.64 / £15.75) Permitted
Air France €10.95 1st hr / €19.95 whole flight (approx. £8.64 / £15.75) None
British Airways Not available (except one LDN City-JFK route) None
EasyJet None None
Emirates Prices from $2.75 per hour (approx. £1.70) Permitted
Etihad From $5.00 per hour (approx. £3.10) Permitted
Flybe None None
Jet2 None None
KLM €10.95 1st hr / €19.95 whole flight (approx. £8.64 / £15.75) None
Lufthansa €9,1hr / €14, 4hrs / €17, 24hrs (approx. £7.10, £11.05, £13.40) Permitted  – SMS only
Monarch £3.99 per person per flight None
QANTAS None None
QATAR Airways None Permitted
Singapore Airlines $11.95 / hour (approx. £7.45) Permitted
Swiss Air None None
Thomas Cook None None
Thomson None None
Turkish Airlines FREE Soon to be introduced
United Airlines $5, 1 hr / $14, 24 hrs (approx. £3.10 /
£8.70)
None
Virgin Atlantic No Wi-Fi currently. To be introduced soon. Permitted

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Note: Prices given in $ are in US currency

*Cheapflights UK survey of 1,073 adults, August 2014

-Ends-

For further press information, please contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma/Kevan Barber
T: +44 (0)20 3440 8930
E: Cheapflights@rooster.co.uk

About Cheapflights.co.uk, a part of the Momondo Group: “Let’s Open our World.”
Momondo Group is an online travel media and technology company that is driven by the belief that an open world is a better world.  The group now serves travel search and inspiration to over 17.5 million visitors a month – plus 7 million travel newsletter subscribers – via its Cheapflights (www.cheapflights.co.uk) and momondo (www.momondo.com) brands.

Skygate began the sourcing of complex air-travel data in 1992, whilst Cheapflights pioneered the online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries from 2006.

The Group has offices in London, Copenhagen, Boston and Toronto, with a consumer base across more than 25 core international markets and engaged travellers, explorers and holiday-makers all over the world.

Follow us on Twitter: @Cheapflights

Follow us on Facebook: www.facebook.com/cheapflights

  • Date:
    15th Oct 2014
  • Category:
    Client News
  • Tags:
    air travel Cheapflights flying Inflight Services Mobile
  • Author:
    Kevan Barber

Who Knew? We Can Text, Talk, Tweet… at 30,000 Feet!

WhoKnewWeCanTextTalkTweet30,000FeetFromRooster

Using your phone inflight is really taking off….

For many busy holidaymakers and business travellers staying in touch with friends, family and colleagues during a flight is important, but what a lot of people don’t realise is now you can. Passengers onboard an AeroMobile connected aircraft can use their mobile phones inflight to call, text, whatsapp, email or tweet just as they would on the ground.

AeroMobile is a registered mobile network operator which provides mobile phone services so airline passengers can roam inflight just as they would abroad. AeroMobile was the first mobile service to operate on a commercial flight in March 2008 and since then over 19 million passengers have successfully connected to the AeroMobile network – that’s twice the number of people that watch the X-Factor1.

So, if you’re on an AeroMobile connected flight and your mobile operator has a roaming agreement with them you can text, tweet, post and like… all inflight at 30,000 feet!

With demand for inflight mobile usage growing every day, not being connected while travelling will soon be a thing of the past.

“Many people don’t know that they can use their phones to send texts, make calls and connect to the internet inflight,” said Kevin Rogers, CEO of AeroMobile.

“The AeroMobile service allows passengers to use their phone inflight with the same level of connectivity they experience on the ground. Inflight mobile usage is becoming more and more popular – we are working with many airline partners including BA, Virgin Atlantic, Aer Lingus, Emirates, Lufthansa and Etihad – and more passengers than ever are using their mobile phones inflight,” Rogers continued.

Did you know?

  • In July 2014 the AeroMobile network was onboard over 13,000 flights and available to 4.6 million passengers – that’s 55 million passengers over the year

Which is more than the entire population of England!2

  • Since launch, the service has had:
    • over 500,000 MB of data transferred,

Which could be enough data to let you video chat on Face Time for over three months3

  • and more than 22 million SMS sent and received

That’s nearly one text for every person that lives in Australia!4

  • With AeroMobile you can use your mobile phone in-flight on over 260 aircraft across 13 airlines… on more than 500 flights per day!5
  • AeroMobile has over 275 roaming partners in more than 128 countries

How does it work?

Using the service is easy! Once the aircraft reaches cruising altitude simply switch on your phone, making sure ‘Airplane Mode’ is off, and connect to the AeroMobile network.

You will automatically be connected to the AeroMobile network and, in many cases, will receive a welcome SMS from your home network provider outlining pricing details. You can then make and receive calls, texts, email and browse just as you would on the ground. Charges will appear on your mobile phone bill, just as they would when roaming abroad, so no credit card or onboard payment is required on the flight. Receiving a text message is free of charge.

Top Tips on how to make the most of the AeroMobile service inflight:

  • To make a voice call or send a text be sure to enter the country code of the person you are dialling, for example +44 for the UK
  • If you’re using a smart phone for emails, apps or internet browsing make sure data roaming is enabled on your handset

 -Ends-

 Notes to Editors

  • 1 Average UK viewers of the X-Factor 2013 was 9.45 million, according to http://bit.ly/1ud1mIF
  • 2 Population of England 53.9 million, according to www.ons.gov.uk
  • 3 An hour of video chatting on FaceTime uses 204 MB on an iPhone6, according to http://huff.to/1uoTDVs
    • One hour = 204MB
    • 2450.98 hours (500,000 / 204) = 500,000 MB (or 102.1242 days or 14.58917 weeks or 3.647292 months)
    • 4 Estimated population of Australia in 2014 is 23,601,900, according to http://bit.ly/1j8TzTw
    • 5 The 13 airlines currently offering inflight connectivity through AeroMobile are Emirates, Etihad Airways, KLM, Air France, Lufthansa, Qatar Airways, Transaero, SAS, Singapore Airlines, EVA Air, Virgin Atlantic, British Airways and Aer Lingus, as well as VIP Carriers Comlux, Dubai Air Wing and Presidential Flight.

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Victoria Randell
Rooster PR
T: +44 (0)20 3440 8930
E: AeroMobile@Rooster.co.uk

About AeroMobile
AeroMobile Communications Limited is a UK-based mobile service provider for the aviation industry. AeroMobile provides world class, proven, technology and services that enable airline passengers to use their own mobile phones for voice, texting and mobile data whilst inflight.

As part of the Panasonic Group’s Global Communication Suite, AeroMobile’s services are available for installation either at the point of aircraft manufacture (line fit) or on aircraft in service (retrofit) across both Airbus and Boeing aircraft.

Since 2008, over 19 million passengers have successfully connected to the AeroMobile network inflight.

The AeroMobile service is currently available across 13 airlines, including Emirates, Etihad, Lufthansa and Virgin Atlantic.

For more information on AeroMobile go to www.aeromobile.net

Follow us on Twitter @AeroMobile

  • Date:
    14th Oct 2014
  • Category:
    Client News
  • Tags:
    Connectivity Technology PR Travel PR
  • Author:
    Victoria Randall

Brilliant Bargains for a Family-Friendly Break this Half-Term

BrilliantBargainsForAFamilyFriendlyBreakThisHalfTermFromRoosterPR

As the October half term is fast approaching, keeping the family entertained during the school holidays – without spending too much money – will be top of mind for many parents. With days getting shorter, darker and colder, the school holidays are the perfect opportunity to take a break from the UK and embark on a winter-sun escape with the children. Plus, an exotic family escape doesn’t need to break the bank!

Whether your family wants to visit the Mediterranean or Mexico, the Canaries or the Caribbean, you can find a cruise to match. Here, the Cruise Nation team of travel experts share their tips on the top five destinations to visit during the October half term:

1. The Mediterranean offers reliably good weather at this time of year and the sea is still warm enough for the little ones to play on the beach

Seven night Western Mediterranean cruise on the Favolosa ending with a two night stay in Barcelona, departing 28 October 2014, prices are from £429

2. Greece, which can be scorching in the summer, is the perfect temperature in October as it’s not too hot for the children

Seven night cruise through Greece and Dubrovnik on the Fascinosa with a final night in Venice, departing 27 October 2014, prices are from £599

3. Rome is the perfect place for culture vultures to soak up some history – and there won’t be as many crowds at this time of year

Two nights in Venice before kicking off a seven night Adriatic cruise on the Norwegian Spirit ending with a two night stay in Rome, departing 23 October 2014, prices are from £669

4. Croatia is a great destination to visit out of the peak season – in October you can be free to take the family for a relaxed stroll through the quiet Dubrovnik streets, which are usually bustling with tourists in the summer months.

Seven night cruise through Greece and Dubrovnik on the Fascinosa with a final night in Venice, departing 27 October 2014, prices are from £599

5. Barcelona has lots for the whole family to do all year round and is still pleasantly warm in October

Seven night Western Mediterranean cruise on the Favolosa ending with a two night stay in Barcelona, departing 28 October 2014, prices are from £429

For families who might be put off by the cost of taking the whole family abroad for the week, cruise holidays – which are both entertaining and affordable – are the perfect option. The ships are floating resorts with excellent quality accommodation and every facility you could wish for, with activities to please both parents and kids.

Families can experience world-class leisure facilities, fine dining, entertainment and onboard activities and some cruise lines have even introduced surf simulators, rock climbing and bowling alleys. What’s more, many areas of the ship are dedicated to specific ages; for example, children will have their own supervised clubs while adults will have their own private pool areas or bars and nightclubs – so mum and dad can relax by the pool with a cocktail while the children make the most of the endless entertainment options available.

Phil Evans, Managing Director of Cruise Nation said: “The October half term is a great time for families to get away and enjoy some winter sun before the Christmas madness begins. Cruise Nation is dedicated to offering our customers unbeatable value for money so a half-term holiday to keep the kids entertained doesn’t have to break the bank. Just call our friendly team of experts for free on 0800 408 0758 to find the perfect child-friendly for your family this half-term.”

Here, Cruise Nation highlights just a few of their many affordable, family-friendly cruise deals available to get you through the school holidays:

For more information or to book your cruise holiday, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

 -Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: 020 3440 8927
E: cruisenation@rooster.co.uk

About Cruise Nation
Cruise Nation is an award-winning tour operator which aims to make cruising affordable for everyone, whether you’re an established cruise passenger or new-to-cruise.

The Cruise Nation team has over 50 years’ experience in the travel industry and pride themselves on creating cruise packages to an exciting range of destinations to suit all schedules, budgets and interests.

With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

For more information or to book your tailor-made cruise now, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

  • Date:
    10th Oct 2014
  • Category:
    Client News
  • Tags:
    Cruise PR Family Travel PR
  • Author:
    Victoria Randall

Croatia Launches New Pre and Post Season Campaign

CroatiaLaunchesNewPreAndPostCampaignFromRoosterPR

New Croatia 365 campaign aims to attract more all-year-round visitors.

 The Croatian National Tourist Board (CNTB) formally unveiled its new pre- and post- season campaign to the UK market this week, which aims to increase the number of all-year-round visitors to the country.

Named Croatia 365, the campaign will showcase how Croatia’s cultural, eno-gastronomic, adventure, wellness & health and MICE offerings make it the perfect tourist destination throughout the year.

The campaign was formally unveiled to UK media at an event at The Queen’s Club in London, where Dubrovnik and Riviera, Korčula and Pelješac, Slavonia and Baranja, and Cluster of North-western Istria regions were represented. The regions offered samples of local food and wine delicacies, as well as highlighting cultural and active offerings available for tourists. Renowned wine expert Joe Wadsack also hosted a tasting of award-winning Croatian wines.

Also in attendance were Mr Darko Lorencin, the Croatian Minister of Tourism, Mr Ratomir Ivičić, Director of the Croatian National Tourist Board, Mr Tonko Rilović, UK & Ireland Director of The Croatian National Tourist Board, and Mr Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom.

“So far in 2014, we have continued to see a trend of increased British and Irish visits to Croatia, which adds to three previous consecutive years of growth. We hope that our new Croatia 365 campaign will further promote the country as an all-year-round destination for travellers,” said CNTB’s Director Mr Ratomir Ivičić.

“Croatia has so much to offer holidaymakers, at any time of year – it’s not just our stunning coastline that is appealing. The country’s historic cities, eight national parks, gastronomic delights including the highest quality truffles and award-winning wines, and ever-increasing adventure activities including cycling, hiking and diving have made Croatia the ‘go-to’ destination for those seeking culture and adventure 365 days a year,” said CNTB’s UK & Ireland Director Mr Tonko Rilović.

The Dubrovnik and Riviera region is the perfect destination for visitors travelling during the winter months, with Dubrovnik city said to be at its most beautiful in winter. Tourists can relax with a coffee and enjoy the calm, quiet streets, which are usually bustling with tourists in the summer months.

The Slavonia and Baranja region also looks particularly beautiful in winter when the fields are covered in crisp, white snow. Visitors can escape from urban life and relax in one of Slavonia’s renowned thermo-mineral water based spas or travel the wine roads of Baranja, renowned for its Graševina white wine.

The Korčula and Pelješac region offers tourists fascinating historical architecture to explore at whatever time of year they visit. In winter, the Gothic Renaissance cathedral of St Marco is especially stunning.

The Cluster of North-western Istria regions is a foodie’s dream in the autumn, particularly in October when guests can celebrate the Truffle Days festival that celebrates the supreme delicacy which is local to the region. At this time of year, visitors are able to take part in local truffle hunts and taste delicious truffle-based dishes. Throughout the year, Istria offers a vast range of cultural activities and its olive oil trails are popular all year round.

Earlier this month, the CNTO announced a ten per cent year-on-year increase in UK travellers to Croatia between January and August 2014, while there was also a 19 per cent increase in Irish visitors during the same period.

For more information on what to see and do in Croatia, please see www.croatia.hr and www.croatia365.eu.

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For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: teamcroatia@rooster.co.uk

About Croatia
Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information on what to see and do in Croatia, please visit www.croatia.hr.

  • Date:
    10th Oct 2014
  • Category:
    Client News
  • Tags:
    Croatia Destination PR Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Hatched.co.uk Saves Homeowners £13 Million

HatchedSavesHomeowners13MillionRoosterPR

13 is lucky for some: Leading online estate agent has saved over £13 Million in fees for more than 3,500 customers

Hatched is delighted to announce that since launching in 2006, the leading online estate agency has saved sellers over £13 million in estate agency fees.

Announcing this milestone today, Hatched managing director and founder, Adam Day, said: “Even though we have now officially passed the £13m mark, well over £9m of these savings have actually been made in the last two years, which is clear evidence of the growing popularity of online estate agency. Homeowners are clearly wising up to the quality of service and value for money we offer.”

The £13 million figure is the total saving made by over 3,500 successful sellers over the last eight years with Hatched.co.uk. That’s an average of over £3,700 (what homeowners will typically pay if using a traditional high street agent) saved for every property sold.

Day adds: “Hatched is now saving clients over £600 every single hour, of every single day; or over £5 million every year.”

The property market in England & Wales is worth around £3 billion per year in relation to estate agency fees charged on house sales. Hatched, together with a growing crew of online cohorts, are successfully gaining an ever increasing slice of the market, with an estimated total of over £100,000,000 in fees being taken out of the pockets of traditional estate agents by online players this year alone.

Furthermore, Hatched states that 75% of its sales are agreed at 99% of the asking price, which compares favourably with a high street agent’s conversion of around 65% sold at 97% of the asking price.

Day also goes on to say: “A traditional agency will only make money if they sell the house. I actually believe this is to the detriment of the seller, as an agent who is only paid on selling a house and therefore motivated primarily by securing their own commission, will not necessarily be acting in the best or sole interest of the client when negotiating. With this model, it is inevitable that personal or business interests will influence an agent’s advice to clients to ‘accept an offer’.

The Hatched model avoids this dilemma by charging customers a fixed fee up front, therefore guaranteeing impartial advice to clients regarding valuations and offers without the ‘distraction’ of securing potentially huge fees on sale.

Online is currently revolutionising the estate agency industry and with £13 million worth of savings for happy customers to date, a high success rate on sales at asking price and objective advice for clients guaranteed, Hatched believes that an ever increasingly savvy public will embrace these much awaited changes in the marketplace. Offering a clear competitive edge over the prices and practices of traditional high street agents, homeowners are soon expected to sign up to the online revolution in their droves.

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Notes to editors:
Adam Day, Director, Hatched.co.uk, is available for interviews, profiles and is also happy to provide expert comment or input for any relevant features covering property and estate agency matters.

Follow Adam: @Hatched_co_uk / www.hatched.co.uk/about/the-blog.asp

For further press information, please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk
Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0333 999 7699.

  • Date:
    7th Oct 2014
  • Category:
    Client News
  • Tags:
    Adam Day estate agent Hatched.co.uk Online Estate Agents
  • Author:
    Kevan Barber

World Travel Market 2014 – Opportunities with Our Clients

WorldTravelMarket2014OpportunitiesOurClientsRoosterPR

Rooster PR has several clients exhibiting at World Travel Market 2014.

Please call/email the relevant Rooster PR contact for each client if you are interested in a one-to-one meeting.

Atmosphere Kanifushi Maldives (entry level five-star resort)Website: www.atmosphere-kanifushi.com

Stand no: F22 (first floor of stand AS230)

Representative available for interview:

Dinesh Bhaskar, Director, Sales & Marketing

Ali Abdulla, Assistant Manager, Marketing & PR

Angles / News:

  • Launch of two new exciting products in the Maldives
  • The resort will begin producing its own bottled water onsite from 1 November 2014
  • Recently appointed Chef Walter Butti as Executive Chef

Rooster Contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Atmosphere@rooster.co.uk

Be The First (hotel soft launches)

Website:  www.bethefirst.com

Meeting point: TBC on individual basis

Representatives available for interview:

Suzannah White, Founder and Director

 

Angles/News:

  • Be The First launched this October offering a unique opportunity to experience exclusive hotel stays in newly opened and refurbished luxury hotels worldwide
  • Be The First offers exclusive rates to guests looking to book a top hotel before the prices rise to the luxury rate
  • Be The First is the first and only company dedicated to sharing the soft launch experience with the consumer

Rooster contact:
Sarah Taylor / Melissa Hobson / Victoria Randall
T: +44 (0)20 3440 8930
E: BeTheFirst@rooster.co.uk

Croatian National Tourist Board (tourist board)Website:  www.croatia.hr

Stand no: EM 1450

Representatives available for interview:

Tonko Rilovic, UK & Ireland Director

  • Sara Sabadin, Senior Assistant – UK CNTO
  • Maja Buic, Junior Assistant – UK CNTO

 

Angles/News:

  • Seven per cent increase in British visitors and 23 per cent increase in Irish visitors from January – August 2014
  • Launch of new PPS (pre and post season) campaign to highlight Croatia’s gastronomic, cultural and active offerings
  • Game of Thrones Season 5 filming in Croatia
  • New waterpark opened in Istria – Istralandia
  • New hotels, hostels and campsites
  • Available for general destination updates and press trip discussions

Rooster contact:
Sarah Taylor/ Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: Teamcroatia@rooster.co.uk

Egyptian Tourist Authority (tourist board)Website:  www.egypt.travel/ www.gotoegypt.org

Stand no: AF 500-550

Representatives available for interview:

Omayma El Husseini, Director UK & Ireland

Angles/News:

  • Holding a Press Conference at 11.30am, Monday, 3rd Nov at Platinum Suites 5&6
  • Will celebrate the country’s culture and cuisine as part of this year’s WTM Festivals event. Visitors are invited to sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folkloric music and traditional dance performances including Alexandrian dance

Rooster contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: Teamegypt@rooster.co.uk

 

eviivo (booking/management software for small accommodation providers)Website: www.eviivo.com

Stand no: TT 565

Representatives available for interview:

Michele Fitzpatrick, CEO


Angles/News:

  • Offering independent hotels and B&Bs a solution to attract, process and manage bookings
  • eviivo 2.0 launches 21 October

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Teameviivo@rooster.co.uk

Garuda Indonesia (Indonesia’s national airline)Website: www.garuda-indonesia.com  

Stand no: AS 640

Representatives available for interview:

Jubi Prasetyo, General Manager UK

 

Angles/News: 

  • Launched its direct flight from London Gatwick to Jakarta in September. The new service operates five days a week
  • Recently awarded ‘The World’s Best Cabin Staff’ by Skytrax

Rooster contact:
Nick Wheywell/Sakhita Sharma/Kevan Barber
T: +44 (0)20 3440 8930
E: GarudaIndonesia@rooster.co.uk

Tunisian National Tourist Office (tourist board)Website:  www.cometotunisia.co.uk

Stand no: AF 650

Representatives available for interview:

Ms. Amel Karboul – Minister of Tourism, Tunisia

Ms. Wahida Jaiet – Director General of Tunisian National Tourist Office

Angles/News:

  • Tourist board has announced new National Quality Label to align country standards with the global market.
  • New flight routes recently launched with Just Sunshine to Bristol and Jet2 to launch five new routes in Summer 2015.

Rooster contact:
Sarah Taylor/Melissa Hobson/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: Teamtunisia@rooster.co.uk

St. Pete/Clearwater (tourist board)Website:  www.visitstpeteclearwater.com

Stand no: NA 400

Representatives available for interview:

David Downing, Interim Executive Director

 

Angles/News:

  • The Dali Museum welcomes Picasso/Dali, Dali/Picasso – an exclusive exhibition featuring works from 25 museums and art galleries.
  • 2,000 new rooms planned for Clearwater Beach in 2015.
  • The area has regularly topped records for overnight stays through 2014.
  • Area highlighted in the recent Dolphin Tale 2 movie.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: TeamVSPC@rooster.co.uk

WOW air (budget Icelandic airline)Website: www.wowair.co.uk  

Stand no: EM 540a

Representatives available for interview:

Skúli Mogensen, CEO

Angles/News:

  • Low-cost US routes via Reykjavik launching in 2015.
  • Flights starting from £49 each way to Reykjavik.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: TeamWOW@rooster.co.uk

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Clients Media Media Events World Travel Market wtm
  • Author:
    Kevan Barber

Croatia 365 Campaign Launch

RoosterHostsNewCroatia365CampaignLaunchFromRoosterPR

Last night, we organised the UK launch of the Croatian National Tourist Board (CNTB)’s new pre- and post-season campaign: ‘Croatia 365’.

Held in the grand setting of Queen’s Club, 100 travel trade, media and VIP guests were welcomed by Mr Darko Lorencin, the Croatian Minister of Tourism, Mr Ratomir Ivičić, Director of the Croatian National Tourist Board, Mr Tonko Rilović, UK & Ireland Director of the Croatian National Tourist Board, and Mr Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom.

Representatives from the regions of Dubrovnik and Riviera, Korčula and Pelješac, Slavonia and Baranja, and north-western Istria showcased their huge range of cultural, eno-gastronomic, adventure, wellness & health and MICE offerings.

Guests were then treated to a fun and informative tasting masterclass by Joe Wadsack, the renowned wine writer and Saturday Morning Kitchen TV presenter. During the tasting, they were transported on a wine tasting journey around the beautiful country of Croatia.

Once they’d had their fill of Croatian delicacies – which included the highest quality truffles, cheeses, olive oils, pršut, salami, honey, sweets and cakes – they were treated to beautiful and charismatic performances from world-class Croatian tenor Stijepo Gled Markos.

If you’re a travel journalist keen to know more about what Croatia can offer throughout the year – from cultural activities and fascinating historical architecture to thermo-mineral water based spas and local food delicacies – get in touch. We’d be happy to send some more information and put you on our list for future events!

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Croatia Events Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Gateway Ticketing Systems UK Briefs Rooster PR

GatewayTicketingSystemsUKBriefsRoosterPRFromRoosterPR

Leading ticketing provider for visitor attractions brings in PR support.

Gateway Ticketing Systems UK (Gateway), the company behind the ticketing for many of the UK’s leading visitor attractions, has brought in PR & digital communications agency, Rooster PR, to raise its profile in the UK and Ireland.

The fast-growing company, which was established in the UK in 2012, provides ticketing, booking and CRM solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

Rooster has been briefed to build awareness of Gateway in the UK and Ireland among potential customers across the visitor attractions industry, with a particular focus on expanding the company’s reach in the museums and heritage sector.

The agency will focus on demonstrating Gateway’s expertise in helping clients increase revenue, improve visitor satisfaction and develop their audiences and loyalty programmes.

“We’ve had a phenomenal start in the UK with several new client wins positioning us as the market leader in a relatively short period of time. With so many good news stories to tell, now is the perfect time to enlist PR support. We’re pleased to have Rooster on board and look forward to getting the Gateway story out to a wider audience,” said Andy Povey, Operations Director of Gateway Ticketing Systems UK.

“Gateway is already working with some big names in the British attractions industry and the company has some exciting announcements coming up. This is a key time to be brought on board to help raise awareness of Gateway, which offers so much more than just tickets at the gate,” said James Brooke, Managing Director of Rooster PR.

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For further press information, please contact:
James Brooke/Helen Batte/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8930
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    4th Jun 2014
  • Category:
    Rooster News
  • Tags:
    Attractions Corporate PR Technology PR
  • Author:
    James Brooke

IFX Appoints Rooster PR

IFX_logo_blue

Rapidly expanding foreign exchange consultancy looks to PR to raise profile.  

International Foreign Exchange (IFX), one of the world’s leading specialist foreign exchange consultancies, has appointed cutting edge PR & digital communications agency, Rooster PR, to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

IFX launched in April 2005 and with 50-60 percent growth year on year for the last three years, is the fastest growing specialist foreign exchange consultancy in the UK. The company has recently embarked on an impressive expansion plan, with offices already trading in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to launching an additional five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on a wealth of topics, including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.” says Tom Greenwood, IFX COO.

Rooster’s Managing Director, James Brooke, says: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

www.internationalfx.com

-Ends-

Notes to Editors:

IFX CEO Nick Williams, COO Thomas Greenwood and Market Analyst James Easter, are available for expert comment on topics including international money transfer, exchange rate fluctuations, foreign investment and overseas property.

For further press information, please contact:
Julie Aguilera / James Brooke
T: +44 (0)20 3440 8930
E:  TeamIFX@rooster.co.uk

About IFX
Launched in April 2005, International Foreign Exchange (IFX) is one of the world’s leading and fastest growing specialist foreign exchange consultancies in the UK, with 50-60 percent year on year growth for the last three years.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Providing a tailored service for all clients, combining a depth of specialist expertise with world-class trading systems, market insights and dedicated account management, IFX’s growing client portfolio includes FTSE 250 companies, Premier League football clubs, large insurance and film production companies, and celebrities.

Headquartered in London, IFX is expanding rapidly, with offices in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to opening an additional five new offices worldwide within the next three years. IFX is the first and only fully authorised and regulated foreign exchange consultancy in Dubai.

IFX (UK) Ltd. is authorised by the Financial Services Authority for the provision of payment services, and is registered as a Money Service Business with HM Revenue & Customs.

  • Date:
    11th Apr 2014
  • Category:
    Rooster News
  • Tags:
    Corporate PR Foreign Exchange Global Reach
  • Author:
    admin

Family Traveller Appoints Rooster PR

Family Traveller Logo_black

Multi-platform media company appoints leading PR & digital comms agency.

Family Traveller, the leading media outlet dedicated to all things family and travel, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster will position Family Traveller as the default destination for authoritative advice on family travel and will profile the publication’s experts in the family travel sector, including editor Jane Anderson.

The agency will also work to place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and Publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media.”

“Bringing Rooster on board is the next step in our evolution – we are looking to continue building our awareness among those key holiday decision-makers – mums – so we become the default resource for all things family and travel.”

“Commercially, we have had fantastic support from many advertising clients in the travel sector but we are now looking to extend our offering into rich media content solutions for both travel and non-travel clients interested in our affluent audience,”  continued Dent.

James Brooke, Managing Director of Rooster PR, said: “In under a year Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. With a young family myself, I know there is demand from parents like me for quality travel content.”

“We’re delighted to be working with Family Traveller and look forward to raising awareness of this great brand over the coming months – it is certainly a welcome addition to the Rooster portfolio and reflects the increasingly diverse work we are undertaking,” continued Brooke.

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.

-Ends-

For further information please contact:
Rooster PR
E: FamilyTraveller@Rooster.co.uk
T: 020 3440 8930

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    13th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Digital Comms
  • Author:
    admin

WOW-ed by Iceland’s Winter Wilderness

WOW air Press Trip

Tempted by dramatic winterscapes, strikingly untouched nature and reports of the most spectacular Northern Lights sightings in years, we hosted a group press trip with our favourite low-cost, quirky airline, WOW air, to discover Iceland in the depths of winter.

Joined by MSN, Woman’s Own, Chat Magazine and the Daily Star, we were promptly deposited in Reykjavik on Friday afternoon by the charming crew of WOW air before enjoying a slap-up meal at Icelandic restaurant Mar. Wearing more than 20 layers between us, we set out early on Saturday morning with our guide Snorri from Icelandic adventure and activity company, Arctic Adventures.

During our two-day super jeep tour which would take us lava caving, glacier hiking and canyon trekking, interspersed with an overnight stay in a remote log cabin surrounded by three imposing glaciers, Snorri never failed to amaze us with his seemingly endless knowledge of Iceland’s history, folklore and geology, as well as his unbridled enthusiasm for glaciers and all things sub-zero. On top of all this activity, we were even lucky enough to pack in a double sighting of the elusive Northern Lights, which was certainly worth braving the freezing temperatures and howling winds, before warming up with a dip in the Blue Lagoon. Bliss!

  • Date:
    10th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Airline PR Iceland Travel PR
  • Author:
    admin

We’re Recommended!

RAR Logo Feb-Jan

How do you know if an agency is actually any good? Do you trust their flashy creds or beautiful website loaded with examples of their successes but no details of their failures?

No, you take all that with a big pinch of salt and then ask to speak to a couple of their clients. But will those 2-3 references really give you a true insight into the agency you’re looking at potentially forming a long-term relationship with?

What if there was an independent third party resource that compiled confidential client references that only you (and not the agency in question) could review? Would that help you make an informed decision?

Well, the answers are ‘yes’ and ‘absolutely yes!’

We’ve signed up to the Recommended Agency Register or RAR as it’s better known and asked our clients (14 to date and climbing) to review our service, work and results. We can’t and never will be able to see the full results, but you can!

So, check it out and if you like what our clients say about us, then get in touch and see how we can deliver a real commercial advantage for your business.

Email our MD James here.

  • Date:
    25th Feb 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Technology PR Travel PR
  • Author:
    admin

Launching a Unique All-Inclusive Offering in The Maldives

AKM Press Trip

Let’s be honest, January as a month doesn’t have a lot going for it. The mince pies are gone, you’re back to work, the weather is terrible, it has the most miserable day of the year and to top things off most of your friends are doing dryathlons so they’re far less entertaining than usual.

Luckily for us, January 2014 presented the ideal solution to escape these 31 days of desolation with an inaugural press trip to somewhere far more exotic and an awful lot warmer than London – the newly-opened five-star resort Atmosphere Kanifushi Maldives. Offering a 2km stretch of uninterrupted, white sandy beaches, an expansive turquoise lagoon, lush green vegetation and average high temperatures of 30oC, it wasn’t difficult to persuade TravelMail, MarieClaire.co.uk, The Sun, S Magazine and Woman Magazine to join us.

Atmosphere Kanifushi Maldives offers a hassle-free and affordable five-star experience in the Maldives with its premium all-inclusive plan, the Platinum Plus, which means all food, drinks and activities are paid for before you go. During our stay we were treated to a variety of dining experiences, from a la carte menus to sumptuous buffets, as well as trying wines and bubbles from all over the world and an array of exotic mocktails and cocktails.

While ensuring we enjoyed the resort’s two swimming pools, the beach and the gorgeous natural surroundings, we also took advantage of the extensive facilities with massages at the Akiri Spa, a diving lesson with the PADI licensed Dive Centre and getting stuck into the daily activity programme which included coconut tree climbing, a nature walk and talk, mocktail making lessons and basic Dhivehi language classes. There were also plenty of opportunities to get away from the resort with twice daily snorkelling excursions to a choice of seven locations, trips to local islands to discover more about daily life and the history of the Maldives and our most memorable excursion – a sunset cruise where we were joined by a school of wild dolphins.

Underlining all of the amazing experiences at Atmosphere Kanifushi Maldives is the passion and enthusiasm of the staff, who couldn’t have been more friendly or welcoming to us and certainly go the extra mile to make sure every guest has an unforgettable holiday. So here’s to the January 2015 press trip – Atmosphere Kanifushi Maldives one year on!

  • Date:
    30th Jan 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Hotels Maldives Travel PR
  • Author:
    admin

The Changing Face of Travel PR (via Gorkana.com)

James Brooke Portrait Website

Recently, Gorkana interviewed our MD James on why traditional travel PR is dead, the complexity of the modern-day press trip and his former life on the ocean. For the full article, click here.

You’ve worked in travel PR for 13 years but you think the days of the traditional travel PR are gone – tell us more.

Travel PR as we traditionally know it is dead, and I’m on a mission to change today’s outdated perception of the work we actually do for clients in the travel, tourism and leisure sectors. Yes, there will always be small boutique agencies and freelance PRs with one or two clients whose sole focus is on achieving coverage within the travel sections, but this is the minority.

Today, we are driving mainstream news and broad consumer coverage placing our clients across multiple sections of their target media. Corporate reputation and issues management is a day-to-day activity now when you’re dealing with airlines, tourist boards and travel companies. Tunisia and the Jasmine Revolution, the alleged coup d’état in The Maldives, and political unrest in Egypt, are three recent examples.

What about press trips?

Ensuring that journalists trial your product or service first-hand is a core component of all PR campaigns, otherwise how can they write about it from a truly informed perspective. As such, press trips for travel and tourism clients, destinations, hotels, airlines etc, will always be important. However, the nature and complexity of press trips or media FAMS (familiarisations) has changed radically.

Previously, we and the client would be happy if one visiting journalist produced one feature. No more. With social media and the simplification of technology enabling easy capture of video footage, the potential for a single journalist to produce a bank of coverage across multiple, often real-time, outlets is huge.

The result for us as the agency is two-fold. Firstly, the identification, pitching and securing of those key journalists. And secondly, the significant uplift in work to set up complex itineraries with the depth and variety of story angles required.

Why don’t we ever see travel brands doing stunt-led activity?

While there’s definitely a strong client desire for larger integrated campaigns often involving stunts, the reality is that the budgets are rarely there. The travel industry, while glamorous and sexy to the outsider, operates on extremely tight margins. As such, marketing, and in turn PR budgets, are always tight.

Why do you think being a travel PR gives you a good grounding in PR generally?

To succeed with travel and tourism clients, you have to be able to produce strong results on small budgets. This teaches you how to be a highly effective PR – you quickly learn how to identify the story angle that’ll achieve cut-through and then work your contacts. Ultimately, it’s about combining efficient and effective working practises with a sales-led approach to PR. We agree measurable activity and coverage targets (key performance indicators) with all clients.

We’re finding other sectors like food and drink, restaurants and bars, entertainment, retail, FMCG and technology are realising this and turning to us for a fresh approach. I’d now argue that the traditional PR silos or verticals are dead too. For example, a specialist tech agency charging a technology client a high fee for limited coverage in tech press is simply not good enough anymore. Those days are gone!

Give us an example of a recent campaign which landed your client outside the travel pages…

Here’s two:

66 news hits for our Cheapflights.co.uk ‘Best Beach Bars’ campaign including 13 broadcast (Sky News, BBC Wales, ITV Wales and BBC Radio 2) and 26 pieces of national and regional coverage. The Cheapflights team compiled a list of the world’s best beach bars with a remote pub in Wales, the Ty Coch Inn, named in third place. The team secured an exclusive with The Mirror and sold in the story to BBC Wales. It snowballed from there.

Putting Visit St. Pete/Clearwater (beach destination on Florida’s west coast) on the BBC Breakfast sofa and NBC’s Today Show. The team arranged for Cieran Kelso, an eight-year-old double amputee who learned to swim with prosthetic flippers, to swim with Winter, a dolphin at the Clearwater Marine Aquarium who uses a prosthetic tail, and starred in the movie Dolphin Tale.

What are the big challenges for the PR industry?

PR and comms no longer has to fight to prove its value. We now sit at the senior management table and are critical in developing strategy and deciding on direction. The challenge for the industry is to effectively provide solutions to the more complex challenges being thrown at us. Two challenges stand out. Firstly, how to monitor and influence reputation in today’s global 24/7 marketplace, and secondly, what digital channels will really add commercial value to a client’s business. And of course, both of these have to be tackled and answered on a tight budget.

What’s your daily media diet?

It’s pretty constant! BBC Breakfast when getting ready for work, Metro on the train, BBC News 24 and Sky News during the day (there’s a TV above my desk) plus MailOnline and Twitter, followed by The Evening Standard on the way home. And then, BBC News at 10pm and Newsnight if I’m in!

Does anything keep you awake at night?

Lots! I’m a worrier by nature, so between clients, staff, the new business pipeline and the constant quest to deliver creative campaigns, there’s always something on my mind.

What was your biggest career break?

Being headhunted by Henry Hemming, Rooster’s CEO. I was an associate director at Fleishman-Hillard and, looking back probably not quite senior or experienced enough. But he was blinded by my passion for PR and drive to grow an agency and took a punt on me.

And finally, you used to be a professional yachtsman – how did you get into PR?

Watersports, sailing, windsurfing and wakeboarding, were my passion growing up. Working for Neilson in Greece and Sunsail in New Zealand led to a professional crew position on a 100-foot superyacht. After crossing the Pacific Ocean aged 25, I started to question whether a career on boats was for life. So I flew back to London and spotted the smallest possible ad in the guardian titled Travel PR. I applied and have never looked back. Well, except for an Atlantic crossing in 2008!

  • Date:
    25th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Travel PR
  • Author:
    admin

Alpine Guru Set to Tear Up the Slopes with Rooster PR

chalet-les-lutins-verbier_09

Luxury winter accommodation provider appoints leading PR & digital communications agency to boost UK profile.

Launched in 2011, Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway.

With an impressive portfolio of over 340 luxury chalets and hotels in the world’s best resorts throughout Europe, Japan and North America, Alpine Guru offers a wide variety of properties to suit every taste from romantic escapes and family holidays to corporate weekends.

Rooster PR has been tasked with implementing a proactive PR campaign comprising core media relations and press office work to promote and position Alpine Guru as the best source of luxury winter chalets and hotels. Rooster will also profile the founders, ski enthusiasts Oli Corkhill and Ant Cullen, as winter holiday experts, highlighting their in-depth knowledge and first-hand experience of the world’s best ski resorts and jaw-dropping chalets.

Oli Corkhill, Director, commented: “We’ve handpicked the best chalets and hotels in the most exciting ski resorts in the world for our clients, and then built a website that makes it easy for them to browse the options available, safe in the knowledge that our prices will never be beaten by going direct. We’re growing quickly and are excited to have Rooster on board to help fast track our growth.”

James Brooke, Rooster PR’s Managing Director, stated: “We’re delighted to be appointed by Alpine Guru just as Brits are gearing up for the 2013 ski season. While we’ll be showcasing their impressive portfolio of properties, we’ll also be communicating their passion for mountain sports and knowledge of winter holidays – they really are Alpine Gurus!”

Rooster’s appointment is with immediate effect.

-Ends-

For further press information please contact:
James Brooke
T: +44 (0)20 3440 8930
E: AlpineGuru@rooster.co.uk

About Alpine Guru
Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of over 340 luxury chalets, apartments and hotels throughout the best ski resorts in Europe, Japan and North America; all on one easy to use website.

For more information visit: www.alpineguru.com or follow the team @alpineguru.

  • Date:
    24th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Digital Comms Wintersports
  • Author:
    admin

Social
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What they say?

Client testimonialsMedia testimonials
Client testimonialsMedia testimonials
  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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We’re a friendly bunch – give us a buzz, drop us a line or pop in. We are a mere five minute walk from Waterloo Station in central London.

Contact: James Brooke, Managing Director

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+44 (0)20 3440 8930
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Waterloo House, 207 Waterloo Road, London, SE1 8XD
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