Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

'Where I'd Rather Be!' Christmas Product Launch

ChristmasProductLaunchFromRoosterPR

World-first 360° umbrella creators, Where I’d Rather Be, set Rooster a challenging product placement brief - to gain maximum coverage in the crucial pre-Christmas gift guides with only four weeks until Christmas! With a short lead-in time, Rooster worked against the odds to secure standout coverage for the one-of-a-kind umbrellas in relevant gift guides in time for the festive deadline.

Rooster contacted a targeted hit-list of product journalists and worked tirelessly to demonstrate how the Where I’d Rather Be product stood apart from other gifts in the market. Thanks to the high-quality of the umbrellas and the tenacity of the Rooster team, the resulting portfolio of coverage was overwhelmingly positive at a crucial time for sales.

Over the duration of the two month project, Rooster generated:

  • Over 22 pieces of coverage, including ten hits in the nationals such as The Times, The Guardian, The Express and key commuter publications such as Evening Standard, Shortlist and Metro.
  • Additional coverage in carefully chosen, high-end publications such as Absolutely and You & Your Wedding

Keen to demonstrate our ability to add value beyond the core PR contract, we also secured Where I’d Rather Be’s first UK b2b order in support of a tourist board’s January 2015 marketing campaign. This resulted in a substantial order of 300 fully-customised, bespoke umbrellas delivered on time. One happy tourist board, one happy client!

  • Date:
    18th March 2015
  • Client:
    Where I'd Rather Be

Generating Coverage is Plain Sailing for Cruise Nation

Cruise Nation coverage image slide

The Rooster team has continued to generate high levels of coverage, awareness and bookings for award-winning cruise tour operator Cruise Nation in 2014. Our campaign focused on three main strands: (1) deals & special offers, (2) consumer media cut-through and (3) profiling.

‘Deals’ pieces were secured in the Daily Mirror, Independent and Mail Online amongst many others. Wider consumer media coverage included mainstream broadcast exposure on the prime time TV show Surprise Surprise and a recommendation in Woman magazine. And our profiling campaign resulted in Cruise Nation’s passionate and energetic CEO, Phil Evans, being profiled in the Sunday People, sharing what he would do on his ‘Perfect Day’ (exploring a beautiful city such as Dubrovnik or Santorini followed by a slap-up meal, bottle of wine and dancing the night away, if you’re interested!).

The stats for the 2014 campaign are impressive:

106 late deals, 9 press releases and 88 media pitches, generating 160 pieces of media coverage:

- 2 broadcast
- 10 broadsheet newspapers
- 32 tabloid newspapers
- 73 regional newspapers
- 7 consumer magazines
- 36 onlines

…which equates to a total AVE of £972,806
…which exceeded our target KPI of £675,000 by 44%
…and represents an ROI of +40

Plus, the all important Cruise Nation booking number was featured 116 times!

  • Date:
    19th January 2015
  • Client:
    Cruise Nation

AeroMobile’s Coverage Reaches New Heights & Continents in 2014

AeroMobileCoverageReachesNewHeightsFromRoosterPR

2014 was a packed year for AeroMobile: new airline and roaming partners were announced, existing partners continued to roll out the service, customer demand increased at a rapid pace, and inflight mobile connectivity was hotly debated in the US.

After a step change in proactive communications activity with the help of Rooster PR in 2013, building on this momentum has been a key focus for the Rooster AeroMobile PR team in 2014.

Alongside driving coverage in key specialist telco, aviation and avionics publications, we secured coverage in mainstream consumer media including a dedicated article on Mail Online which featured the latest impressive growth stats and facts about the service.

The US debate surrounding the use of mobile phones on board  aircraft, which could be a game changer for the airline industry, offered Rooster the opportunity to raise AeroMobile’s profile in the American market. We positioned AeroMobile as THE expert in the field of inflight connectivity by issuing insightful comment and offering AeroMobile’s CEO Kevin Rogers for interview around the topic and debate. Coverage highlights included the Wall Street JournalForbes and WAMU Radio.

Back in the UK, AeroMobile’s industry leadership position was further solidified through the issuing of a steady stream of insightful comment on relevant topical industry news. Coverage included a live CEO interview on BBC Worldwide at Farnborough Airshow.

In just 12 months, Rooster secured 148 pieces of media coverage and 35 media interviews for AeroMobile representatives. We look forward to seeing AeroMobile coverage continue to take flight in 2015.

  • Date:
    January 2015
  • Client:
    AeroMobile

Rooster Cements FinTech Expertise with Azimo Campaign

RoosterCementsFinTechExpertiseAzimoCampaignFromRoosterPR

Initially appointed for a small consumer PR project in December 2013, Rooster has grown its brief and is now Azimo’s retained PR agency in the UK delivering a stream of impactful coverage throughout 2014.

Online money transfer company Azimo is disrupting the traditional money transfer market and changing the way people send money around the world.

The Rooster Azimo PR team kicked off the year by securing media endorsements from titles including the Mail OnlineEvening Standard, This is Money and the Independent (twice!), positioning Azimo as a great way of saving money.

We then pitched and organised numerous interviews for Azimo’s charismatic CEO, Michael Kent, with coverage appearing on Reuters, Mail Online and Yahoo UK to name just a few. Alongside the profiling work, our awards campaign resulted in Michael being selected as a finalist in the ‘Social and Financial Entrepreneur of the Year’ category at the Great British Entrepreneur Awards 2014.

It wasn’t just Michael we were keeping busy – we placed Mike Tinmouth, Head of Social & PR at Azimo, on an expert panel at The Guardian. Mike took part in a live Q&A discussing tech for growth and his comments informed a top tips’ review piece.

November 2014 saw Azimo join Boris Johnson on his trade mission to South-East Asia, with Rooster ensuring Azimo’s attendance was kept front of mind with the press.

Rounding off the year on a festive note, we secured a cracking in-depth article on the Daily Telegraph online on the topical story of which migrants are the most generous at Christmas.

In total, Rooster generated 95 pieces of media coverage.

  • Date:
    14th January 2015
  • Client:
    Azimo

2014: Another Bumper Year for Croatia

2014AnotherBumperYearCroatiaFromRoosterPR

The Rooster Croatian National Tourist Board (CNTB) UK press office team were hard at it throughout 2014 showcasing the destination to media, driving a steady stream of impactful coverage and generally playing our part in helping Croatia see further significant increases in visitor numbers.

We hosted 31 journalists on six group press trips, organised 14 individual press trips, arranged five media events and worked on successful partnerships with Park Plaza, Aer Lingus and Ryanair. Our work secured over 267 pieces of media coverage with highlights including the Daily Telegraph, Wanderlust, Independent on Sunday and The Guardian.

In September, our media sell-in of the world’s first underground hot air balloon flight (by a 70 year old no less!) generated widespread national coverage, including The Times, Guardian onlineMail OnlineIndependent onlineAOL Travel and Orange online.

In October, we helped the CNTB organise an exclusive event at Queen’s Club to formally unveil its new pre- & post- season campaign, “Croatia 365”. Which was closely followed by a busy schedule of media and blogger meetings at World Travel Market in November, topped off by a packed press conference.

We rounded off the year by working with Rick Stein on a visit to Split and Korcula and hosting a festive press trip to the Christmas markets in Zagreb.

  • Date:
    23rd February 2015
  • Client:
    Croatian National Tourist Office

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

TunisiaTouristFiguresMediaCoverageRevitalised2014FromRoosterPR

2014 was a positive year for Tunisia as continued political stability, culminating in democratic elections in October, was reflected in record breaking visitor growth.

First appointed in April 2008, we continued to work with the Tunisian National Tourist Office (TNTO) to develop and activate a positive tourism communications plan that would entice yet more visitors to this beautiful and fascinating country.

At the heart of our programme was a challenging calendar of press trips in order to ensure that UK & Irish media see the ‘real’ Tunisia firsthand. We pitched and secured 24 journalists on six group press trips over the course of the year.

Working with Tunisia’s first ever female Minister of Tourism, Amel Karboul, and a new Director, Mr. Tarek Aouadi, in the London office, we arranged a series of media interviews at World Travel Market unveiling a new national quality label and ‘We Are Energy’ concept, which aimed to give a human face to the magnificent landscapes of Tunisia through portraits of the country’s people. We also secured an exclusive interview with the Daily Telegraph and beautiful Miss Tunisia, Wahiba Arres.

In total, our campaign for Tunisia generated over 96 pieces of positive ‘on message’ media coverage.

  • Date:
    24th February 2015
  • Client:
    Tunisian National Tourist Office

Launching the Seasonal Cities App

SeasonalCitiesAppLaunchFromRoosterPR

In Q3 2014 Rooster was tasked with launching the new travel app ‘Seasonal Cities’. Available on the iPhone and iPad, the app provides seasonal city guides for 12 destinations around the world, written by local travel experts.

During a two month preparation period, Rooster worked tirelessly to develop a set of hard hitting key messages and media materials, and to brief  key target consumer and consumer technology journalists. The autumn version of the app was unveiled in September and the media response was, as a result, overwhelmingly positive.

The launch PR team secured a number of quick online hits on established technology sites such as Mobile Entertainment, Gizmodo and MSN, while most of the travel sections of the nationals covered the app including The Guardian, The Sun/TheSun.co.uk, The Scottish Daily Express, The Independent on Sunday, The Mail on Sunday and The Sunday People.

We also targeted long-lead consumer magazines and broadcast media to ensure that coverage hits continued to be generated for Seasonal Cities well beyond the initial three-month launch period, including T3, Stuff, National Geographic Traveller, Esquire, House & Garden, Wanderlust and an absolutely belting piece on the BBC’s flagship technology programme BBC Click.

In total, our three month launch campaign generated 39 pieces of coverage across broadcast, national newspaper, consumer, regional, online and trade titles.

“I used Rooster PR to help with the launch of my iOS travel app, Seasonal Cities, in September 2014. They were enthusiastic and innovative, provided very useful feedback at the design stage and achieved getting the app into a great selection of consumer publications, from web to print, tech columns to the travel sections of national newspapers. Their ‘after-sales service’ has been excellent as well, sending me cuttings and providing practical advice on social media and other issues.”
Marcus Waring, Seasonal Cities

  • Date:
    12th December 2014
  • Client:
    Seasonal Cities

Cutting Through the Noise of High Profile Competitors with Large Budgets, to Successfully Raise the Profile of a True Industry Expert

14-11-21, Hatched 2015 Review - Coverage

Rooster was tasked with building awareness of the Hatched brand as the leading low cost online estate agent, of its product offering and of the benefits of the fixed fee model and online estate agency in general. Target audiences included homeowners and first-time buyers across the UK as well as estate agents and other influential industry figures.

Identifying the potential engagement that could be triggered by capitalising on the outspoken and passionate nature of Hatched Founder and Director, Adam Day, our strategy centred heavily throughout the campaign on encouraging debate among media and target audiences through issuing controversial comment and pitting online estate agency against the traditional practices of the high street. To position the company (and its spokesperson) as a leader in the industry, we also focused on Adam Day’s market knowledge and his tips for consumers, as well as developing a strong network of Hatched media supporters.

The key challenge we encountered (namely, the rapidly growing competition from high profile newcomers to the market), we turned to our advantage by pitching Hatched as one of the most established brands, and its Director, as an expert on the now ‘hot topic’ of online estate agency, as well as estate agency in general.

Stimulating an ongoing discussion around the benefits of the fixed fee model, the shortcomings of estate agency in its traditional form, consequences for the consumer, what defines an ‘online’ estate agent, market predictions and insight, we also ensured the timely communication of any positive company news (growth, total savings for customers, innovation, charity initiatives, etc).

With an ROI of >64, calculated from a total of 52 pieces of coverage with a PR value of £955,032, the results of the Hatched campaign have been impressive. Media coverage for the six month campaign includes pieces in the FT, Daily Telegraph, Independent on Sunday (x2), Daily & Sunday Express, Sunday Times, London Evening Standard, Huffington Post, The Week, The Economist, plus regular inclusion in top industry titles, as well as penetration of more consumer focused pieces in women’s interest or grey market publications.

The profile of both Hatched and its spokesperson, Adam Day, has been elevated to the point that Adam is now frequently approached to participate in industry events or panel debates or to represent the industry in general via radio interviews.

The ultimate evidence of the success of the Hatched campaign was being selected to feature in Channel 4’s recent series ‘Sarah Beeny’s How To Sell Your Home’, which came about thanks to ongoing liaison with the programme’s production company. Adam was the only online agent (apart from Sarah herself) to have a physical presence on the show.

  • Date:
    11th December 2014
  • Client:
    Hatched

Fooling Around for St. Pete/Clearwater

14-12-09, VSPC Manaphin Coverage

In order to create a media buzz around St. Pete/Clearwater, Rooster PR launched an elaborate April Fools prank on behalf of the client. We announced to media that scientists in the destination on Florida’s west coast, had discovered a long extinct species called a ‘Manaphin’, a supposed hybrid of a dolphin and a manatee!

Alongside issuing a ‘news release’, our client’s creative team developed a phoney website dedicated to the discovery of the Manaphin (www.manaphin.com), complete with an ever-buffering video, that would purposely never play. The (fictional) creature was even given a history, including a reference to Charles Darwin, to provide credibility.

We in turn hand-picked specific UK media titles to sell-in the story, with regional newspaper Solihull News reporting on the phenomenon as though it was a real discovery. The client tweeted this article and the Manaphin craze took hold, generating over 7.1 million potential impressions on social media, with both ABC News and Yahoo sharing the news both online and via social channels.

The “purposely amateurish” web page registered some 10,000 visits.

From The Daily Telegraph (who awarded the Manaphin story 7 out of 10 – joint first – for best April Fools pranks), ABC News and Good Morning America, to regional and international publications, as well as applause for the cleverness of the prank from Yahoo and many others, the Manaphin campaign became an online phenomenon, trending on Twitter.

The coverage achieved vastly outweighed the campaign investment and provides an example of how humour and strategic planning can reach the world in minutes and bring positive attention to a destination.

  • Date:
    9th December 2014
  • Client:
    Visit St. Petersburg Clearwater

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:

  • Client:

  • Category:
    Corporate
  • Client url:

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than twelve years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury travel sector, Julie developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has diversified her expertise, leading the PR for clients as varied as: hybrid estate agency, Hatched.co.uk; lab-grown diamond brand, ANATA; luxury umbrella brand, Where I’d Rather Be; exclusive summer and ski holiday brands, Villa and Alpine Guru; rental management software provider, 365Villas; and foreign exchange consultancy, IFX.

Julie prides herself on offering a personal, strategic and tailored approach, ensuring that every client’s expectations are met (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

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Founder & CEO

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Managing Director

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Senior Account Manager

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Gateway Ticketing Systems UK Partners with V&A

Replacement CRM & Revenue Management system installed for exhibitions and events...

Gateway Ticketing Systems UK Partners with V&A

GatewayTicketingSystemsUKPartnersV&AFromRoosterPR

Replacement CRM & Revenue Management system installed for exhibitions and events in ongoing support of Museums and Heritage sector

Gateway Ticketing Systems UK (Gateway) has successfully completed the first phase of implementing new ticketing, booking and CRM systems at the V&A, the world’s leading museum of art and design.  The new system, which went live on 27 November 2014, will enable the Museum to bring its ticketing in-house.

Gateway was selected following a comprehensive tender process to provide a phased implementation of solutions for the leading London attraction. The first phase of the project involved replacing all in-house ticketing and booking systems for V&A events and exhibitions. The project included the migration of over 12,000 live event dates from legacy systems into Gateway. Gateway’s behind-the-scenes involvement will enable the V&A to streamline its systems and benefit from improved customer service and more effective data capture. Cash flow and income can also be more efficiently monitored to achieve maximised revenue for the Museum.

The second phase includes a comprehensive CRM solution suite able to create a single, detailed profile of each customer. The V&A can use this snapshot to improve its marketing and revenue building strategy, ensuring more successful conversion from one-off to repeat visits and better customer experience.

“The implementation of a comprehensive CRM system will enable the V&A, for the first time, to have a single customer view. This brings benefits for our visitors – who will ultimately be able to purchase tickets, renew their membership and buy an exhibition catalogue, in one easy transaction – and for the Museum in terms of operational efficiencies and revenue generation. The new system is a key component of our strategy to further engage with our visitors, by sending them more timely and relevant communications which will really add value to their experience of the V&A”, said Tim Reeve, Chief Operating Officer at the V&A.

“We’re proud to announce the successful installation of this first phase of Gateway’s integrated ticketing and CRM solutions at the V&A. This successful project helps to cement Gateway’s position in the cultural and heritage market and further demonstrates our commitment to providing the most effective ticketing, booking and CRM solutions in the arts and heritage sector,” said Andy Povey, Business Development Director at Gateway Ticketing Systems UK.

Gateway Ticketing Systems UK is the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland. Established in 2012, it has secured ten clients in its first 30 months of operation.

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8924
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 30 months of operation in the UK, Gateway has secured ten new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

About the V&A

The V&A is the world’s leading museum of art, design and performance with collections unrivalled in their scope and diversity. It was established to make works of art available to all and to inspire British designers and manufacturers. Today, the V&A’s collections, which span over 5000 years of human creativity in virtually every medium and from many parts of the world, continue to intrigue, inspire and inform. The Museum runs an enormously varied programme of ticketed events from major exhibitions, to talks by leading names in the world of design, to one-off performances.

For more information go to www.vam.ac.uk
Follow on Twitter: @V_and_A

  • Date:
    27th Mar 2015
  • Category:
    Client News
  • Tags:
    CRM CRM CRM CRM CRM Gateway Gateway Gateway Gateway Gateway Ticketing Ticketing Ticketing Ticketing Ticketing V&A V&A V&A V&A V&A
  • Author:
    Victoria Randall
Together Reveals Its Top Five Secret Beaches in Ibiza

Want to know about the best 5 secret beaches for Ibiza? Everyone flocks...

Together Reveals Its Top Five Secret Beaches in Ibiza

TogetherRevealsTopFiveSecretBeachesIbizaFromRoosterPR

Want to know about the best 5 secret beaches for Ibiza? Everyone flocks to Bora Bora and San Antonio to party, but why not try ditching the crowds and relaxing in peace on one of Ibiza’s lesser known beaches off the beaten track.

Beautiful and underrated, relax in paradise away from the hustle and bustle of the mad party atmosphere. Together Travel’s expert team has listed the top five beaches you need to discover in Ibiza if you need to get away from it all:

Cala Llentrisca

An old timber jetty sits in the middle of this peaceful, almost deserted strip of coast. The crescent shaped beach offers crystal blue water and tranquillity that couldn’t be further from the madness of Bora Bora. Although it’s a pretty isolated area, its natural beauty makes it well worth the journey.

Where:

From Sant Josep, follow the road south to Es Cubells. From here, wind your way down the road to the coast whilst enjoying the lush views. A footpath will take you to the beach from there.

Before you leave:

Stop off for a drink at Es Cubells, a small village nestled among lemon, orange and olive groves. Bar Llumbi is a family owned bar and restaurant that offers unspoilt views of the coast as well as a traditional Spanish menu.

Cala Olivera

The calm, clear waters of this untouched cove mean you’ll just have to dive in and swim. Make a day of it and enjoy the beautiful views out to sea away from the noisy crowds; however you may be sharing this hidden gem with locals or even the occasional naturist who stops by to top up their tan!

Where:

On the East coast of Ibiza, past the gated community of Roca Llisa.

Before you leave:

There isn’t much in the way of bars and restaurants nearby, so bring a little picnic.

Cala Salada

This secluded beach is perfect for snorkelling and cliff jumping (if you’re brave enough). For the explorers amongst you, hike to Ses Fontanelles to catch a glimpse of the famous Bronze Age cave drawings.

Where:

A short drive from San Antonio.

Before you leave:

Visit one of the local beach shacks for a fresh lime mojito.  Several refreshments later, be a daredevil and head round to Salada’s secluded sister beach for a spot of skinny dipping.

Es Xarcu

Another beach favoured by locals. Feel at one with nature at this beach as you breathe in the scent of the pine trees and admire the scenery. Be sure to wear flip flops as the sand is quite rocky, although the seabed itself is cushiony soft.

Where:

Situated on the south coast, between Es Torrent and Cala Jondal.

Before you leave:

Take a short detour to Es Xarco (one bay away) for a delicious seafood lunch and a bottle of wine.

Benirras Beach

Okay so this isn’t exactly a ‘secret’ beach (it can get quite busy during peak season) but it’s well worth checking out! This small but picturesque bay boasts crystal clear water perfect for swimming and snorkelling.

Where:

On the island’s north-west coast, just past San Miguel.

Before you leave:

Enjoy the gorgeous Ibiza sunset, which is often accompanied by drummers who arrive on the beach to ‘drum down the sunset’.

You’ll be able to check these out if you fancy a break from partying on Together Week Ibiza 2015… and, take it from us, you’ll probably need it!

 -Ends-

For further press information, please contact:
Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together Travel

Together Travel provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together Travel offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together Travel was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

  • Date:
    25th Mar 2015
  • Category:
    Client News
  • Tags:
    Beaches Beaches Beaches Beaches Beaches Ibiza Ibiza Ibiza Ibiza Ibiza Tips Tips Tips Tips Tips Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Victoria Randall
Cycle 1,332 Kilometres Around Iceland with WOW air

The fourth edition of the WOW Cyclothon in June 2015. From...

Cycle 1,332 Kilometres Around Iceland with WOW air

Cycle1332KilometresAroundIcelandWOWairbyRoosterPR

The fourth edition of the WOW Cyclothon in June 2015.

From 23 – 26 June 2015, the fourth annual WOW Cyclothon will see keen cyclists from around the world competing to be crowned the fastest team to pedal around Iceland’s Highway 1 – the 1,332 kilometre ring road that loops around the entire country – raising money for a worthy cause in the process.

Taking place under the midnight sun, the non-stop relay race is the only one of its kind in Iceland, often completed by the winner in less than 48 hours. Teams can consist of one, four or ten riders, who cycle in a relay format non-stop for the entire route, followed by their support vehicle. With the ten-rider teams offering the shortest distance per person, this category means less experienced cyclists can take part too, with many corporate participants signing teams to the Cyclothon as a team building exercise for their employees.

Starting at the iconic Harpa Concert Hall in Reykjavik, the challenging route steers participants past Iceland’s most stunning landscapes beneath the midnight sun, including glaciers, mighty waterfalls, the spectacular coastal line, fjords, national parks and striking volcanoes. Far in the east of Iceland there is a 29km gravel section to the route where a mountain bike is required, adding another challenge to the already challenging endurance ride.

Skúli Mogensen, founder and CEO of WOW air – and a keen cyclist himself – began the WOW Cyclothon in 2012 and competes most years, finishing in the second placed team in 2011. “Given the popularity for keen cyclists to travel to experience new terrain and Iceland’s breath-taking scenery, we knew that the WOW Cyclothon was likely to be well-received when we introduced and the race has grown each year. I will forever be in awe of the solo finishers, we had three complete last year, a truly amazing effort,” says Skúli.

As the main race sponsor, WOW air awards flight tickets as prizes for each member of the winning female and male teams. Open to cyclists of all abilities with all types of bikes, registration closes on 5 May and costs £340 (70,000 ISK) for teams of four, £608 (125,000 ISK) for teams of ten, and £146 (30,000 ISK) for a team of one.

Committed to promoting healthy living and outdoor activities in Iceland, the WOW Cyclothon also raises money for worthy causes. Last year £74,070 was donated to the Department of Orthopedics at the National University Hospital of Iceland. This year the Cyclothon will again support a department within the National University Hospital, situated in Reykjavik.

WOW air’s direct route between London Gatwick and Reykjavik costs from just £49 one way. Flights to the US, Boston and Baltimore-Washington, commence on 27 March and 8 May respectively.

For more information on the WOW Cyclothon please visit www.wowcyclothon.com. For more information or to book please visit www.wowair.co.uk.

-Ends-

For further press information please contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2014.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    25th Mar 2015
  • Category:
    Client News
  • Tags:
    Airline PR Airline PR Airline PR Airline PR Airline PR cycling cycling cycling cycling cycling cyclothon cyclothon cyclothon cyclothon cyclothon WOW air WOW air WOW air WOW air WOW air wow cyclothon wow cyclothon wow cyclothon wow cyclothon wow cyclothon
  • Author:
    Kevan Barber
The Drum Magazine: ‘Rooster Heads for New Destinations’

Our MD James was interviewed in the latest issue...

We’re Finalists in the RAR Awards!

Fabulous news just in, we've been shortlisted in the...

intuitive Appoints Rooster PR

Rooster to manage intuitive’s UK press office and social...

Gateway Ticketing Systems UK Partners with V&A

GatewayTicketingSystemsUKPartnersV&AFromRoosterPR

Replacement CRM & Revenue Management system installed for exhibitions and events in ongoing support of Museums and Heritage sector

Gateway Ticketing Systems UK (Gateway) has successfully completed the first phase of implementing new ticketing, booking and CRM systems at the V&A, the world’s leading museum of art and design.  The new system, which went live on 27 November 2014, will enable the Museum to bring its ticketing in-house.

Gateway was selected following a comprehensive tender process to provide a phased implementation of solutions for the leading London attraction. The first phase of the project involved replacing all in-house ticketing and booking systems for V&A events and exhibitions. The project included the migration of over 12,000 live event dates from legacy systems into Gateway. Gateway’s behind-the-scenes involvement will enable the V&A to streamline its systems and benefit from improved customer service and more effective data capture. Cash flow and income can also be more efficiently monitored to achieve maximised revenue for the Museum.

The second phase includes a comprehensive CRM solution suite able to create a single, detailed profile of each customer. The V&A can use this snapshot to improve its marketing and revenue building strategy, ensuring more successful conversion from one-off to repeat visits and better customer experience.

“The implementation of a comprehensive CRM system will enable the V&A, for the first time, to have a single customer view. This brings benefits for our visitors – who will ultimately be able to purchase tickets, renew their membership and buy an exhibition catalogue, in one easy transaction – and for the Museum in terms of operational efficiencies and revenue generation. The new system is a key component of our strategy to further engage with our visitors, by sending them more timely and relevant communications which will really add value to their experience of the V&A”, said Tim Reeve, Chief Operating Officer at the V&A.

“We’re proud to announce the successful installation of this first phase of Gateway’s integrated ticketing and CRM solutions at the V&A. This successful project helps to cement Gateway’s position in the cultural and heritage market and further demonstrates our commitment to providing the most effective ticketing, booking and CRM solutions in the arts and heritage sector,” said Andy Povey, Business Development Director at Gateway Ticketing Systems UK.

Gateway Ticketing Systems UK is the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland. Established in 2012, it has secured ten clients in its first 30 months of operation.

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8924
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 30 months of operation in the UK, Gateway has secured ten new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

About the V&A

The V&A is the world’s leading museum of art, design and performance with collections unrivalled in their scope and diversity. It was established to make works of art available to all and to inspire British designers and manufacturers. Today, the V&A’s collections, which span over 5000 years of human creativity in virtually every medium and from many parts of the world, continue to intrigue, inspire and inform. The Museum runs an enormously varied programme of ticketed events from major exhibitions, to talks by leading names in the world of design, to one-off performances.

For more information go to www.vam.ac.uk
Follow on Twitter: @V_and_A

  • Date:
    27th Mar 2015
  • Category:
    Client News
  • Tags:
    CRM Gateway Ticketing V&A
  • Author:
    Victoria Randall

Together Reveals Its Top Five Secret Beaches in Ibiza

TogetherRevealsTopFiveSecretBeachesIbizaFromRoosterPR

Want to know about the best 5 secret beaches for Ibiza? Everyone flocks to Bora Bora and San Antonio to party, but why not try ditching the crowds and relaxing in peace on one of Ibiza’s lesser known beaches off the beaten track.

Beautiful and underrated, relax in paradise away from the hustle and bustle of the mad party atmosphere. Together Travel’s expert team has listed the top five beaches you need to discover in Ibiza if you need to get away from it all:

Cala Llentrisca

An old timber jetty sits in the middle of this peaceful, almost deserted strip of coast. The crescent shaped beach offers crystal blue water and tranquillity that couldn’t be further from the madness of Bora Bora. Although it’s a pretty isolated area, its natural beauty makes it well worth the journey.

Where:

From Sant Josep, follow the road south to Es Cubells. From here, wind your way down the road to the coast whilst enjoying the lush views. A footpath will take you to the beach from there.

Before you leave:

Stop off for a drink at Es Cubells, a small village nestled among lemon, orange and olive groves. Bar Llumbi is a family owned bar and restaurant that offers unspoilt views of the coast as well as a traditional Spanish menu.

Cala Olivera

The calm, clear waters of this untouched cove mean you’ll just have to dive in and swim. Make a day of it and enjoy the beautiful views out to sea away from the noisy crowds; however you may be sharing this hidden gem with locals or even the occasional naturist who stops by to top up their tan!

Where:

On the East coast of Ibiza, past the gated community of Roca Llisa.

Before you leave:

There isn’t much in the way of bars and restaurants nearby, so bring a little picnic.

Cala Salada

This secluded beach is perfect for snorkelling and cliff jumping (if you’re brave enough). For the explorers amongst you, hike to Ses Fontanelles to catch a glimpse of the famous Bronze Age cave drawings.

Where:

A short drive from San Antonio.

Before you leave:

Visit one of the local beach shacks for a fresh lime mojito.  Several refreshments later, be a daredevil and head round to Salada’s secluded sister beach for a spot of skinny dipping.

Es Xarcu

Another beach favoured by locals. Feel at one with nature at this beach as you breathe in the scent of the pine trees and admire the scenery. Be sure to wear flip flops as the sand is quite rocky, although the seabed itself is cushiony soft.

Where:

Situated on the south coast, between Es Torrent and Cala Jondal.

Before you leave:

Take a short detour to Es Xarco (one bay away) for a delicious seafood lunch and a bottle of wine.

Benirras Beach

Okay so this isn’t exactly a ‘secret’ beach (it can get quite busy during peak season) but it’s well worth checking out! This small but picturesque bay boasts crystal clear water perfect for swimming and snorkelling.

Where:

On the island’s north-west coast, just past San Miguel.

Before you leave:

Enjoy the gorgeous Ibiza sunset, which is often accompanied by drummers who arrive on the beach to ‘drum down the sunset’.

You’ll be able to check these out if you fancy a break from partying on Together Week Ibiza 2015… and, take it from us, you’ll probably need it!

 -Ends-

For further press information, please contact:
Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together Travel

Together Travel provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together Travel offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together Travel was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

  • Date:
    25th Mar 2015
  • Category:
    Client News
  • Tags:
    Beaches Ibiza Tips Travel PR
  • Author:
    Victoria Randall

Cycle 1,332 Kilometres Around Iceland with WOW air

Cycle1332KilometresAroundIcelandWOWairbyRoosterPR

The fourth edition of the WOW Cyclothon in June 2015.

From 23 – 26 June 2015, the fourth annual WOW Cyclothon will see keen cyclists from around the world competing to be crowned the fastest team to pedal around Iceland’s Highway 1 – the 1,332 kilometre ring road that loops around the entire country – raising money for a worthy cause in the process.

Taking place under the midnight sun, the non-stop relay race is the only one of its kind in Iceland, often completed by the winner in less than 48 hours. Teams can consist of one, four or ten riders, who cycle in a relay format non-stop for the entire route, followed by their support vehicle. With the ten-rider teams offering the shortest distance per person, this category means less experienced cyclists can take part too, with many corporate participants signing teams to the Cyclothon as a team building exercise for their employees.

Starting at the iconic Harpa Concert Hall in Reykjavik, the challenging route steers participants past Iceland’s most stunning landscapes beneath the midnight sun, including glaciers, mighty waterfalls, the spectacular coastal line, fjords, national parks and striking volcanoes. Far in the east of Iceland there is a 29km gravel section to the route where a mountain bike is required, adding another challenge to the already challenging endurance ride.

Skúli Mogensen, founder and CEO of WOW air – and a keen cyclist himself – began the WOW Cyclothon in 2012 and competes most years, finishing in the second placed team in 2011. “Given the popularity for keen cyclists to travel to experience new terrain and Iceland’s breath-taking scenery, we knew that the WOW Cyclothon was likely to be well-received when we introduced and the race has grown each year. I will forever be in awe of the solo finishers, we had three complete last year, a truly amazing effort,” says Skúli.

As the main race sponsor, WOW air awards flight tickets as prizes for each member of the winning female and male teams. Open to cyclists of all abilities with all types of bikes, registration closes on 5 May and costs £340 (70,000 ISK) for teams of four, £608 (125,000 ISK) for teams of ten, and £146 (30,000 ISK) for a team of one.

Committed to promoting healthy living and outdoor activities in Iceland, the WOW Cyclothon also raises money for worthy causes. Last year £74,070 was donated to the Department of Orthopedics at the National University Hospital of Iceland. This year the Cyclothon will again support a department within the National University Hospital, situated in Reykjavik.

WOW air’s direct route between London Gatwick and Reykjavik costs from just £49 one way. Flights to the US, Boston and Baltimore-Washington, commence on 27 March and 8 May respectively.

For more information on the WOW Cyclothon please visit www.wowcyclothon.com. For more information or to book please visit www.wowair.co.uk.

-Ends-

For further press information please contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2014.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    25th Mar 2015
  • Category:
    Client News
  • Tags:
    Airline PR cycling cyclothon WOW air wow cyclothon
  • Author:
    Kevan Barber

Alpine Guru Examines the State of the Luxury Ski Market

AlpineGuruExaminesStateLuxurySkiMarketbyRoosterPR

Russian’s still rule the roost in the world’s premier ski resorts despite the troubled Rouble according to booking data from Alpine Guru.

As the 2014/15 ski season draws to a close, luxury ski specialist, Alpine Guru, has looked back at the highlights and trends of the season for the luxury end of the market.

Dominated by glitzy chalets and bespoke experiences, the luxury market often reflects or predicts wider economic trends.

Russian spending remains high
Much has been made of the poor state of the Rouble following economic sanctions taken against Russian wealth in recent months. The effect of the weakening currency would appear to be hindering the middle class, whilst the ultra-wealthy have continued to enquire about and book properties such as Chalet No.14 in Verbier (peak price: £137,800 for a one week stay from 27 December – 3 January, next winter 15/16) and Chalet Gentianes in Courchevel (peak price: €425,000 for a three week stay from 26 December – 16 January, next winter 15/16).

Typically this year, Russian clients spent 26% more than their British counterparts and 17% more than their contemporaries did the previous year.

Russians looking to book such high-end properties have been benefitting from holding their wealth in multiple currencies outside of Russia, or even living and working outside of their homeland in economic hubs such as London and Geneva.

Oli Corkhill, founder of Alpine Guru, says: “Whilst Russian spending has remained high this season, we do expect the weakening Rouble to have more of an effect next year. In line with this we are seeing Russian clients, not often known for early booking, coming to us with 2015/16 enquiries already. They are also negotiating rates much harder than has been the case in recent years.”

The UK and Continental Europe
As ever, the UK market continues to be key for Alpine Guru, accounting for 27% of bookings. Spending remains particularly strong on holidays to Eurozone countries as the Pound continues to strengthen.

Interestingly, those travelling from the rest of Europe are more likely to book Alpine Guru’s self-catered properties. Popular self-catered apartments are centrally located and near the lifts. Typically it is the penthouse style properties that offer top luxury with a self-catered service (including cleaning and concierge) that are most popular. Examples of such properties are Chalet Skye and the Valentine Penthouse, both in Verbier.

Big spenders from growing economies elsewhere
Those booking from the Middle East have continued the upward trend in terms of spend per booking. Those from the lands of seven star hotels and gold plated Bugatti maintain their elaborate wish lists whilst visiting the world’s most exclusive ski resorts.

Spending continues to increase from the emirates, as well as emerging economies such as Brazil and China.

Oli predicts that Latin America and Asia will be the areas of the market to see the most growth: “Over the next three to four years we expect to see more holidaymakers from the likes of Brazil, China and even India as the economies of these nations continues to grow. With globalisation comes further awareness of alpine holidays type of service and accommodation available in the mountains. Nations such as these enjoy family orientated travel so chalet holidays are ideal with the space afforded and the personal service provided.”

Never a task too far
Whilst bookings are often completed four months before travel, there are still those for whom a decision takes a bit more consideration. One such party waited until they were on the ground at Geneva Airport before instructing Alpine Guru to source accommodation for that week, which was ski’s busiest week; New Year. Within the two hour transfer to the high mountains the team managed to successfully source luxury accommodation for the party’s stay.

For more information on luxury ski holidays with Alpine Guru visit www.alpineguru.com

-Ends-

For further press information please contact:
Julie Aguilera/Kevan Barber
T: +44 (0)20 3440 8930
E: AlpineGuru@rooster.co.uk

About Alpine Guru
The team at Alpine Guru works tirelessly to find clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of over 350 luxury chalets, apartments and hotels throughout 35 of the best ski resorts across seven countries in Europe and North America; all on one comprehensive, polished and easy to use website.

A global brand, Alpine Guru boasts clients from over 14 different countries and has enjoyed growth of over 1,000% in its first three years, with sales figures soaring from under £100,000 in 2011/12 to over £1,000,000 in 2013/14.

  • Date:
    25th Mar 2015
  • Category:
    Client News
  • Tags:
    Alpine Guru luxury Ski ski pr Travel
  • Author:
    Kevan Barber

AD Wins Salt Lake County Center for the Arts Brief

ADWinsSaltLakeCountyCenterArtsBriefFromRoosterPR

Strategic Digital Agency Wins First US Contract and Announces Opening of US Business: We are AD Inc.

Award-winning strategic digital agency,AD, is pleased to announce its first US client and the opening of its US branch: We are AD Inc.

AD has been selected by Salt Lake County Center for the Arts (SLCCFA), Utah, to design and develop its website and corporate branding. SLCCFA owns, operates and manages a number of top arts venues in Salt Lake County. AD beat 13 US agencies in an international tender process to be awarded the sought after brief.

This exciting new win – which is AD’s first US client – not only proves that AD has earned its (stars and) stripes as an international agency but also paves the way for US growth. To support this, and to best serve SLCCFA, AD has now opened ‘We are AD Incorporated’ in the States and will be working to establish its US presence further in the coming months.

AD has been briefed to help SLCCFA more effectively represent each of its unique venues. As its new creative digital partner, AD will review UX, redesign and develop the new responsive website, and create dynamic new branding to better position the Center.

The new digital platform will be designed to generate awareness of each venue and its unique attributes, whilst creating a seamless connection between venues and allowing for flexibility around marketing and promotional efforts. The TNEW integration (Tessitura) will allow for multiple venues’ ticketing to be managed from one system and customer data to be optimised for better administration and marketing. AD’s experienced Tessitura developers and strategists will work closely with SLCCFA to create conversion-driven user journeys and develop functionality with the end-user in mind.

“As we continue to expand our international reach, growth into the US market was a key part of our strategy for 2015. It’s great that we can kick-off our American premier with a project that combines our vast experience in the arts and attractions sector and our advanced understanding of Tessitura integration and development, with a fantastic new client partnership,” said David Johnstone, Commercial Director at We are AD.

“Center for the Arts is pleased to be We are AD’s first North American client. Our team is impressed with AD’s deep Tessitura knowledge and experience in building websites that maximize the public facing elements of the software.  We believe this partnership will allow us to offer our customers an intuitive, robust and streamlined online experience,” said Philip Jordan, Center for the Arts Division Director.

AD has ambitious plans for continued growth and the Salt Lake Center for the Arts win and new US branch are the first of many exciting developments planned for 2015. For more information, please visitwww.weareAD.co.uk.

 -Ends-

Notes to Editors:

For further press information, please contact:
Melissa Hobson/Tim Thackray/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: WeAreAD@rooster.co.uk

About AD

AD is an award-winning strategic digital agency with offices in London and Glasgow, with one due to open in Manchester later in the year. The agency has over 17 years’ experience in delivering award-winning results for its clients through innovative creative solutions.

AD helps its clients plan, implement, and evolve their online presence to enable continual digital excellence and keep up with evolving business needs. The company offers a full range of digital services and solutions, including: digital strategy; UX & IA; responsive web design; complex web development; agile project management; content strategy; SEO & analytics; social media; PPC; email marketing; online display advertising and on-going account management of web projects.

AD currently has an international client base spanning across industries, including EDF Energy Group, University of Southampton, The Young Vic, London Philharmonic Orchestra, Benromach and the BBC.

David Johnstone, AD’s Commercial Director, is available for comment and interview on request

For more information on AD, please visitwww.weareAD.co.uk

  • Date:
    24th Mar 2015
  • Category:
    Client News
  • Tags:
    AD Arts Digital International
  • Author:
    Victoria Randall

An Anata Wedding Ring: Far More than a Mere Symbol of Union

AnataWeddingRingFarMoreMereSymbolUnionbyRoosterPR

Anata Offers Couples a Unique Way to Celebrate Wedlock: A Bespoke Diamond ‘Grown’ from the Bride & Groom’s DNA. 

Couples are increasingly looking for more original or more personalised ways to express their love, so, with wedding season upon us, newly launched man-made diamond specialist, Anata, provides a unique solution.

The wedding ring is THE most symbolic element of any marriage ceremony, representing the eternal nature of the nuptial bond. Incorporate an Anata diamond in a wedding band and it becomes far more than just a symbol of love…

To complement the all-important vows made on the big day, Anata diamonds can be personalised or embedded with sentiment by using particles of carbon extracted from the hair of the bride and groom. The carbon samples can be combined and used as the diamond growing foundation to create the most priceless celebratory diamonds, or kept separate to create individual diamonds, which can then be set in the couple’s chosen wedding bands.

Anata diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. They are available in a range of cuts, colours and carats and are utterly bespoke.

As well as being 100% authentic, lab-grown diamonds are utterly bespoke, traceable and eco-friendly. A personalised Anata diamond will provide a fascinating story to recount to wedding guests and will become the most precious heirloom for future generations…

The Anata diamond process:

  1. The DNA sample is sent to Anata for carbon extraction
  2. A tracking service begins as soon as the sample is received by Anata to ensure clients can follow the manufacturing process and whereabouts of the dna sample from the start, right up until delivery of the diamond
  3. The carbon sample is sent to St Petersburg, Russia, where the HPHT (High Pressure High Temperature) diamond production method begins. These machines recreate the geological conditions that occur 150km deep in the Earth’s crust, with temperatures up to 2,500°C and pressure of 60,000 atmospheres. Using the carbon sample and a diamond ‘seed’ to grow your bespoke diamond, this procedure takes approximately two weeks.
  4. The diamond is removed from the machine, cut into the requested shape and polished
  5. The diamond is safely returned to the UK for delivery, along with a Certificate of Authenticity confirming the origin of the diamond and a full diamond grading report

Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required.

*Anata offers loose stones, however, can assist with sourcing and coordinating jewellery settings for the diamond(s) if required.

For more information or to purchase an Anata diamond, please visit: http://Anata.diamonds or contact UK Operations Manager, Anita Bolton on:
+44 (0)20 7060 6230

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with Anata Director, Derek Lubner.

Follow ANATA: @ANATA_diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
Julie Aguilera/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Anata@Rooster.co.uk

About Anata diamonds:
Anata celebrated its official launch in February 2015.

A family run business, Anata is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist Anata laboratory located in St Petersburg, Russia. The Anata technologists, gemologists designers, ceramicists, chemists and engineers nurture every Anata stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the Anata laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke and can be made to the specifications of each individual client.

Anata stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, Anata offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

Anata diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of Anata stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    23rd Mar 2015
  • Category:
    Client News
  • Tags:
    ANATA diamonds jewellery Product PR weddings
  • Author:
    Kevan Barber

17 Reasons To Tick Barcelona Off Your Bucket List In 2015

17ReasonsToTickBarcelonaOffYourBucketListIn2015FromRoosterPR

To celebrate the launch of Together Week Barcelona, Together Travel is exploring the best of this culturally rich city. If it’s your first time to Barcelona; worry not – we’ve got all the answers for you. Take our advice on this foray into some of the best reasons to visit the Catalonian mainland’s biggest city.

1.    Parties like you’ve never experienced before at Off Sonar 2015

With blazing heat, white sands and prestigious DJ line-ups, there isn’t a better time to visit than during Off-Sonar week. Together Week Barcelona packages the best of the bunch and lets you save hundreds on events and accommodation.

2.    All day & night pool parties at Montjuic Olympic Swimming Pool arena

That’s right. Not just any pool party. An OLYMPIC pool party. Every year ‘Piscinas Municipales Montjuic’ opens its doors for a series of incredible parties and dance music authorities ‘FACT’ bring world-class line-ups. This June, expect Nina Kraviz, DJ Harvey, Damian Lazarus, Richy Ahmed, Magda and more.

3.    Inspiring art at Museu Picasso

Take a break from the parties and soak up some culture; Barcelona’s full of it! The Museu Picasso houses one of the most extensive artwork collections of the 20th-century Spanish artist Pablo Picasso.

4.    The toilet room DJ at the five-room multiclub Razzmatazz

That’s right, a club so big that even the toilet has a DJ. Razzmatazz has five rooms dedicated to different genres of electronic music. Oh, and it’s also got cages, sandwich vending machines and an immense terrace rooftop area. Roll on June!

5.    The night-time secrets of the famous Gaudi building ‘La Pedrera’

La Pedrera, or Casa Milà, is one of the last civil works designed by world-famous architect Antoni Gaudi. Try the immersive ‘The Secret Pedrera‘, an ‘intimate and highly sensory route to discover the nooks and crannies of this landmark building in a different way: in the peace, tranquility and magic of the night.’ Sounds like our kind of culture.

6.    The Barceloneta Beach stretch

The biggest and most popular beach in Barcelona, Barceloneta boasts seven kilometres of golden sands from Port Vell to Port Olimpic plus the city’s best seafood restaurants.

7.    Sonar Barcelona Festival

We couldn’t write this without crediting Sonar itself. After two decades of incredible parties, Sonar is one of the leading events in electronic and underground dance music.

8.    The lush green Parc Güell

One of Gaudi’s major works, Parc Güell is huge array of parkland with beautiful gardens and stunning architecture. Gaudi perfected his style through inspiration from organic shapes and interpreted this into a structural solution of geometric shapes and mosaic.

9.    Forest parties at the El Poble abandoned monastery

On Together Week Barcelona, you’ll be grooving through the forested courtyard of this old monastery to the sounds of Jackmaster, Gerd Janson, Erol Alkan, Leon Vynehall & more at the sublime Resident Advisor Party.

10. Gaudi’s unfinished masterpiece La Sagrada Familia

La Sagrada Familia is another stunning Gaudi work. Construction began in 1882 and was only 25% finished when Gaudi died in 1926. Still incomplete, the church won’t be finished until 2028. It’s a sight to behold.

11. Sala Apolo’s old musical theatre nightclub

Nitsa is a club within the old music theatre Sala Apolo. Regarded as one of the best outlets for house and techno music in the city, expect black walls, black stairs, black floors and a compelling feeling to dance until 7am.

12. Authentic Galician Tapas to pig out on

You’ll find authentic, inexpensive tapas bars on every corner. One of our favourites is Galician-inspired El Cañota. Serving traditional dishes like fried seafood, patatas bravas, pickled octopus, draught beer and wine, it’s one of the best cheap eats around.

13. Rooftop parties with panoramic views of the city

The sky’s the limit when it comes to partying in Barcelona. There’s nothing better than a rooftop rave with your mates and there isn’t a better place to do it than BCN. You certainly wouldn’t get the same vibe in freezing cold England!

14. Montjuic’s Magic Fountain

A fountain with its own illuminated musical performance display, located at the head of Avenida Maria Cristina in the Montjuïc neighbourhood. It’s pretty impressive!

15. The Infinity Pool at the Grand Hotel Central’s Sky Bar

Chilling out by Sky Bar’s rooftop infinity pool is the ideal way to end your holiday; there’s nothing better than sipping a Mojito and watching the sun set over Barcelona.

16. Raves at the mountainside converted castle club La Terrazza

Forget about blinding LED light shows, scraping shoulders with strangers in dingy warehouses and smoke machines that leave you gasping for oxygen, it’s all about the al-fresco party scene. Find us partying at traditional castle La Terrazza with London’s seminal house and techno label Troupe Records.

17. The tranquil Parc de Ciutadella

Get lost in the idyllic Parc de Ciutadella, a historical garden which was the city’s only green area for decades. Within its mammoth 70 acres is a zoo, a lake, two museums of zoology and geology and a foundation designed by Josep Fontsere, Gaudi’s mentor.

Make sure you join us from June 16th for our biggest party yet, Together Week Barcelona, to experience all the above and more! A perfect blend of culture and clubbing, this party is for those looking for a real adventure.

Together Week Barcelona 2015 packages are now available, taking the seminal party holiday experience Together Week to Barcelona during the cult-acclaimed Off Sonar week (15-21 June 2015). Early Bird prices for Together Week Barcelona packages start at £319 (four days) and £349 (seven days).

  • Date:
    18th Mar 2015
  • Category:
    Client News
  • Tags:
    Barcelona Together Travel Travel Travel PR
  • Author:
    Victoria Randall

intuitive Creates New Virgin Concierge Platform

intuitiveCreatesNewVirginConciergePlatformFromRoosterPR

Customers can now book ancillary tickets online in advance of their holidays.

intuitive has created a responsive online attraction ticketing platform for Virgin Holidays: Virgin Holidays Concierge. The new platform, which went live on 2nd February 2015, allows Virgin Holidays to upsell extras, such as Park Hopper tickets, to customers in advance.

intuitive’s flagship product, iVector, has been utilised as the foundation for the new  platform, which enables Virgin Holidays to manage all bookings through a responsive website and central system. Customers benefit from the ability to pre-book trips and tours online to perfectly tailor their holiday.

intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector offers automated buying, selling, managing and fulfilling processes to help businesses across the travel industry improve efficiency.

Virgin Holidays’ customers will benefit from the update and automation of the platform as the company continues to lead the way in technological innovation. Bookings are now made by resort staff on cutting-edge Samsung tablets and call centre staff use iVector on PCs. Each resort has its own landing page with extras, extra groups and extra sub groups set up in the CMS. The reservation platform contains an ‘extras’ module which is linked with the CMS groups and allows Virgin Holidays to manage its connections.

Using the new platform, when customers log in and find their existing booking, the site will show the availability of extras for the dates of their holiday. They can select members of their group, or additional people, before proceeding to buy tickets for their chosen attractions.

intuitive has also completed a project to develop a booking system to allow Virgin Holidays representatives to upsell on site using a tablet on which they can retrieve customers’ bookings, pull up availability and download and print ticket documentation on a handheld ticket printer.

The benefits of the updated platform include: automated processes in one central system; live bookings and updates to an inventory; a seamless customer journey and a more user friendly staff experience; state-of-the-art technology; and a better platform to help Virgin Holidays move their product offering forward and benefit from more distribution opportunities.

Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

“We’re proud to be working with such a prestigious brand as Virgin Holidays. We believe our fast, flexible reservation platform, iVector, provides the perfect solution to help Virgin Holidays maximise the upsell of their attraction tickets. We look forward to a very productive partnership,” said Jackie Groves, intuitive’s Sales & Marketing Director.

Pauline Wilson, Operations Director at Virgin Holidays, comments: “The inutuitive platform provides us with a great opportunity to develop our online Concierge service with improved functionality that provides more convenience and flexibility – making it even easier for our customers to get the very best from their holiday and create a truly amazing experience”

For more information on intuitive, please visit www.intuitivesystems.com. For more information on the Virgin Holidays Concierge service, please visit http://concierge.virginholidays.co.uk/orlando.

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall/Nick Wheywell/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: intuitive@rooster.co.uk

About intuitive
Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

Launched in 2005, intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector is used across the travel industry, from modern tour operators to online travel agents and accommodation wholesalers. iVector offers automated buying, selling, managing and fulfilling processes to help improve business efficiency.

intuitive currently has 49 customers in the travel sector including lowcostholidays.com, lastminute.com/holidays, getabed.co.uk, hotels4u.com, bookabed.ie and Ibiza Rocks.

The intuitive team is friendly, knowledgeable and committed with the skills and resources to respond quickly to customer needs and deliver high quality results.

Jackie Groves, intuitive’s Sales & Marketing Director, is available for comment and interview on request

For more information on intuitive, please visit www.intuitivesystems.com or call 020 3355 2200.

About Virgin Holidays:
Virgin Holidays is the UK’s favourite worldwide holiday company. Founded in 1985 on the Virgin principles of excellent customer service, value, reliability, responsibility and a sense of fun, it has used its entrepreneurial heritage and passion for innovation to benefit customers and communities around the world.

The brand is particularly known for the ‘magic touches’ it has brought to market.  From the world’s first dedicated airport leisure lounges to the Branson Centre of Entrepreneurship in the Caribbean, Virgin Holidays puts its customers and the communities it works with at the heart of its commitment to do things differently.

In 2014, it was voted Best Large Holiday Company to the USA, Canada and the Caribbean for the fourth consecutive year at the prestigious, consumer-voted, British Travel Awards.

  • Date:
    18th Mar 2015
  • Category:
    Client News
  • Tags:
    Platform software Technology PR Virgin Holidays
  • Author:
    Victoria Randall

Celebrate Your Furry, Feathered, Finned or Scaly Friends this National Pet Month

CelebrateYourFurryFeatheredFinnedScalyFriendsNationalPetMonthbyRoosterPR

Immortalise Precious Pets with A DNA Diamond this April and Anata will Donate 5% of the Cost of your Diamond to NationalPetMonth.Org.

Newly launched man-made diamond specialist, Anata, enables devoted pet owners to celebrate the life of animal allies in a truly unique way. And whilst pet lovers nationwide are rallying together to promote responsible pet ownership this April for National Pet Month, Anata pledges to donate 5% of every pet diamond ordered throughout National Pet Month, to the charity.*

To honour a cherished creature companion, Anata diamonds can be personalised or embedded with sentiment by using particles of carbon extracted from the pelage (hair, feathers, fur or wool), epidermis, or ashes of beloved pets.

This carbon sample is used as the diamond growing foundation to create the most priceless commemorative keepsake. Carbon samples from two or more animals (or even from their owners) can also be mixed together to grow an exclusive dedicatory diamond, celebrating treasured bonds with pets, living or past.

Anata diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. They are available in a range of cuts, colours and carats and are utterly bespoke.

The process:

  1. The DNA sample (fur, ashes, epidermis, etc) is sent to Anata for carbon extraction
  2. A tracking service begins as soon as the sample is received by Anata to ensure clients can follow the manufacturing process and whereabouts of the animal’s dna sample from the start, right up until delivery of the diamond
  3. The carbon sample is sent to St Petersburg, Russia, where the HPHT (High Pressure High Temperature) diamond production method begins. These machines recreate the geological conditions that occur 150km deep in the Earth’s crust, with temperatures up to 2,500°C and pressure of 60,000 atmospheres. Using the carbon sample and a diamond ‘seed’ to grow your bespoke diamond, this procedure takes approximately two weeks.
  4. The diamond is removed from the machine, cut into the requested shape and polished
  5. The diamond is safely returned to the UK for delivery, along with a Certificate of Authenticity confirming the origin of the diamond and a full diamond grading report

National Pet Month chairman, Michael Bellingham, says “National Pet Month’s key aims are to educate people about responsible pet ownership and to help pet charities across the UK raise money under our banner. As the new Chairman of National Pet Month, I am always thrilled to hear of organisations coming on board to support our cause and help us to help so many others.”

Anata director, Derek Lubner, comments: “The 7.7 million cats and 6.6 million dogs residing in UK households are a clear indication of just how much Brits love their pets. As well as offering a unique product, which helps pet owners celebrate these cherished relationships, Anata is delighted to be working alongside National Pet Month this April to help raise much needed funds for the vital work carried out by pet charities across the country.”

Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required.

*T&Cs: Anata will donate 5% of the total cost of all pet diamond orders up to the value of £5,000, throughout National Pet Month (1 April – 4 May). For every diamond order above the £5,000 value, Anata will donate £250.00.

For more information or to purchase an Anata diamond, please visit: http://ANATA.diamonds or contact UK Operations Manager, Anita Bolton on: +44 (0)20 7060 6230.

For more information on National Pet Month, please visit: http://www.nationalpetmonth.org.uk/.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with Anata Director, Derek Lubner.

Follow ANATA: @ANATA_diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
Julie Aguilera/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Anata@Rooster.co.uk

About Anata diamonds:
Anata celebrated its official launch in February 2015.

A family run business, Anata is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist Anata laboratory located in St Petersburg, Russia. The Anata technologists, gemologists designers, ceramicists, chemists and engineers nurture every Anata stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the Anata laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, Anata diamonds are utterly bespoke and can be made to the specifications of each individual client.

Anata stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, Anata offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

Anata diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

Anata diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of Anata stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    17th Mar 2015
  • Category:
    Client News
  • Tags:
    ANATA charity diamonds national pet month pets Product PR
  • Author:
    Kevan Barber

Global Money Transfer Trends Revealed

GlobalMoneyTransferTrendsRevealedFromRoosterPR

Research shows trends in how people send money across the world:

  • Customers believe that 2.4 per cent is a ‘fair’ fee to charge for a money transfer*
  • Banks are still the most popular way overall to send money abroad (31 per cent)
    • Amongst younger people aged 18-34 the trend was to use banks (36 per cent), online (26 per cent) and the high street (18 per cent)
    • Eight percent of 18-24 year olds have used a mobile phone to make a money transfer, compared to less than 1 per cent of over 55s

Ahead of the first ever World Money Transfer Day on Sunday 15 March 2015, research from online money transfer service Azimo reveals the latest trends in how people choose to send their money abroad.

World Money Transfer Day is the brainchild of serial fintech entrepreneur Michael Kent and former British government minister Dame Tessa Jowell MP, who has been campaigning to cut the cost to Londoners of sending money abroad and launched a petition at www.stopthetransfertax.com.

Azimo enables users to send money online from across the UK and EU to over 190 countries and has pledged that it’ll reduce all fees to every country to £0 on World Money Transfer Day (15 March 2015), as well as 0 per cent commission on exchange rates.

What is ‘Fair’?

85 per cent of people using money transfers would not be willing to pay more than £4 to send money abroad while they deemed to be a ‘fair’ fee to be around 2.4 per cent.

However, global corporations such as Western Union, MoneyGram and high street banks who dominate the industry, currently charge on average 8-10 per cent on money transfers and in some corridors over 20 per cent.

18-24s moving online

The most popular methods of sending money overseas are through a bank (31 per cent), a high street money transfer provider (14 per cent) and online (19 per cent). Amongst 18 – 34 year olds banks remained the most popular method (36 per cent), followed by online (26 per cent).

Mobile emerging as player

Almost one in ten 18 – 24 year olds (eight per cent) have sent money via a mobile phone or app, compared to less than one in a hundred over 55s.

Data from Azimo’s online service shows that the percentage of transactions sent from a mobile device more than doubled in the previous 12 months to January 2015.

Cash Pick Up rivals direct to bank amongst migrants

Migrant customers are increasingly looking for multiple options for collecting their money. Around 40 per cent would like to be able to pick-up cash; a similar number would like to send money to a bank account while only five per cent are interested in receiving money using a mobile wallet on a smartphone.

Money transfers continue to support the welfare of millions

According to The World Bank, money transfers support the welfare of an estimated 700 million people globally. Azimo data shows that family support remains the number one reason for customer sending money (over 70 per cent). Other notable reasons were Education, up from 3 per cent in January 2014 to 8 per cent in 2015 and Charitable Donations, which rose from 2 per cent to 5 per cent over the same period.

Reaction

Michael Kent, CEO of Azimo, commented on the data: “It’s no surprise that the younger generation are using technology to send money overseas: online and mobile payments are only going to become more popular as people become more aware that they’re super easy, low cost, fast and secure. We want to help our customers of all ages become more savvy about how they send money abroad and prevent them from being ripped off by the traditional high-street players.”

Tessa Jowell has pledged her support to the campaign: “Millions of people in London and across the world send money overseas to people they love, but today too many are paying too much in exorbitant fees and charges to support their families.

“This Mother’s Day, participating money transfer companies will operate on a ‘No fee, No margin’ basis, and the countdown to World Money Transfer Day will see a range of events aimed at spreading a simple message – people don’t have to be ripped off.”

 -Ends-

Notes to Editors:
*According to One Poll who polled 2,000 respondents from 4 – 6 March 2015.

For further press information, please contact:
Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo
Launched in 2012, Azimo is a London-based online money transfer service, changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop, and even through Facebook.

For more information, go to www.azimo.com

Facebook: www.facebook.com/azimomoney

Twitter: @azimomoney

  • Date:
    16th Mar 2015
  • Category:
    Client News
  • Tags:
    Money Transfer Technology PR Travel PR Trends
  • Author:
    Victoria Randall

The Drum Magazine: ‘Rooster Heads for New Destinations’

RoosterPRinTheDrum

Our MD James was interviewed in the latest issue of The Drum magazine.

It’s a cracking piece that charts Rooster’s evolution from a specialist travel PR agency into a leading PR & digital comms consultancy working for a growing client list of global consumer lifestyle brands and technology companies.

James has taken a wealth of experience from the challenging world of travel PR (low fees and a bucket load of issues!), and applied the lessons to the broader consumer and tech spaces.

Want to know more? Call him on +44 (0)20 3440 8930 or drop him a line here.

  • Date:
    19th Mar 2015
  • Category:
    Rooster News
  • Tags:
    Media PR The Drum
  • Author:
    admin

We’re Finalists in the RAR Awards!

awards_finalist_logo_2015

Fabulous news just in, we’ve been shortlisted in the ‘Best PR Agency’ category in the 2015 RAR Awards!

In case you don’t know, the RAR (which stands for Recommended Agency Register) Awards are the only awards that are 100% based on independent client reviews and feedback on our service and results.

We haven’t paid to enter, nor spent precious time (which we argue should be focused on client work!) filling out lengthy entry forms.

BIG thanks to our amazing clients for buying into our ideas and leaving positive feedback. And full credit to all the awesome Rooster team for their hard work and tenacity.

We’re chuffed to be one of the five finalists and fingers crossed for victory on the night.

  • Date:
    19th Mar 2015
  • Category:
    Rooster News
  • Tags:
    Awards
  • Author:
    admin

intuitive Appoints Rooster PR

intuitiveAppointsRoosterPRFromRoosterPR

Rooster to manage intuitive’s UK press office and social media channels.

Rooster PR is pleased to announce it has been appointed by intuitive to manage its press office in the UK.

Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

Rooster will be responsible for running intuitive’s press office and handling all media enquiries. Rooster has been tasked with raising brand awareness among key national and trade publications in the UK. As well as managing all PR activities and issuing news announcements, this will also include running the company’s social media channels.

As part of this brief, Rooster will be required to raise awareness of intuitive’s flagship product iVector. Launched in 2005, intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector is used across the travel industry, from modern tour operators to online travel agents and accommodation wholesalers. iVector offers automated buying, selling, managing and fulfilling processes to help improve business efficiency.

The intuitive team is friendly, knowledgeable and committed with the skills and resources to respond quickly to customer needs and deliver high quality results. The company currently has 49 customers in the travel sector including lowcostholidays.com, lastminute.com/holidays, getabed.co.uk, hotels4u.com, bookabed.ie and Ibiza Rocks.

“We’re pleased to be bringing Rooster PR on board to help us increase media awareness in the UK. We look forward to working closely with Rooster PR to showcase our new client wins and highlight our team’s unique approach and innovative technology products, such as our flagship fast, flexible reservation platform iVector,” said Jackie Groves, intuitive’s Sales & Marketing Director.

“We’re proud to have been selected by one of the industry’s top technology companies and look forward to helping the intuitive team maximise their presence in the UK media,” said James Brooke, Managing Director at Rooster PR.

Jackie Groves, intuitive’s Sales & Marketing Director, is available for comment and interview on request.

For more information on intuitive, please visit www.intuitivesystems.com.

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall/Nick Wheywell/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: intuitive@rooster.co.uk

About intuitive
Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

Launched in 2005, intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector is used across the travel industry, from modern tour operators to online travel agents and accommodation wholesalers. iVector offers automated buying, selling, managing and fulfilling processes to help improve business efficiency.

intuitive currently has 49 customers in the travel sector including lowcostholidays.com, lastminute.com/holidays, getabed.co.uk, hotels4u.com, bookabed.ie and Ibiza Rocks.

The intuitive team is friendly, knowledgeable and committed with the skills and resources to respond quickly to customer needs and deliver high quality results.

Jackie Groves, intuitive’s Sales & Marketing Director, is available for comment and interview on request.

For more information on intuitive, please visit www.intuitivesystems.com or call 0203 355 2206.

  • Date:
    16th Mar 2015
  • Category:
    Rooster News
  • Tags:
    OTA software tech Technology PR
  • Author:
    Victoria Randall

Rooster PR to Manage Official Launch of Japanese Restaurant, Kouzu

RoosterPRManageOfficialLaunchJapaneseRestaurantKouzu

Building upon restaurant creds, Rooster takes on PR for exciting new addition to London’s fine dining restaurant scene.

Rooster PR is delighted to announce its latest appointment by contemporary Japanese restaurant, Kouzu.

Situated in London’s exclusive Belgravia area, just a short walk from Victoria station and Buckingham Palace, Kouzu opened in November 2014. Arguably the best Japanese chef in the UK, the renowned Kyoichi Kai, of Zuma and Arts Club fame, heads up the experienced, all-Japanese kitchen team or ‘cast’.

The starring role at Kouzu is played, however, by the exquisite food. With a broad menu offering, including not only sashimi and sushi, but charcoal grill dishes, tempura, specials & salads, Kouzu uses the freshest ingredients and top of the range suppliers from the UK and Japan. The restaurant also boasts a traditional omakase sushi bar for an authentic and exclusive dining experience, where each pair of diners enjoy the undivided attention and expert recommendations of their own dedicated sushi chef.

Rooster has been brought on board to look after the restaurant’s official launch this spring following an initial ‘bedding in’ period.

The launch will see the introduction of revised menus, a new DJ, new uniforms, and the unveiling of an exclusive new VIP chef’s table private dining space with a direct and privileged view of the busy Kouzu kitchen, served directly by the head chef and accessed through its own private VIP entrance.

With a focus on upscale media and consumer outreach, Rooster is tasked with delivering a targeted PR and social media campaign to raise awareness and raise the profile of the restaurant, its offering and key Kouzu personnel.

“The lead up to our official launch was a natural point for us to consider a renewed drive with regards to PR” says Kouzu owner, Alex Kechagia. “We are looking for a buzz around launch (and beyond) and Rooster has demonstrated that they can deliver this. The agency’s consumer and lifestyle creds appealed as much as its restaurant expertise and we are very excited to be working with Rooster to position Kouzu as the must-visit contemporary new fine dining restaurant in London.”

James Brooke, Managing Director of Rooster PR, commented: “Kouzu is a key client win to demonstrate our growing restaurant expertise and the continuing diversification of the work carried out by the agency. A new high profile London restaurant launch is a great opportunity to show we can deliver a high impact campaign and the team is very excited to be part of it.”

Rooster’s previous restaurant launch expertise includes Victoria’s Venetian-Italian restaurant & bar, TOZI, and the contemporary Dockland’s Bar & Grill overlooking Royal Victoria Dock.

For more information or to book a table at Kouzu:
W: kouzu.co.uk
T: +44 (0)20 7730 7043 or +44 (0)20 7821 1817

-Ends-

Notes to editors:
The Kouzu PR team at Rooster will coordinate individual and hosted dining experiences for those wishing to review or feature the restaurant on a case by case basis. Please contact the team (details below) should you be interested.

Owners, Alex Kechagia and Azeem Ibrahim, are available for comment or interview on the business, whilst Sous Chef Ryu is available to discuss any kitchen and food related matters. Rooster PR will also coordinate interview and profile opportunities for head chef, Kyoichi Kai.

Follow Kouzu: @kouzurestaurant / www.facebook.com/kouzurestaurant

For further press information
Julie Aguilera/Nick Wheywell/Kevan Barber
T: +44 (0)20 3440 8930
E: Kouzu@Rooster.co.uk

About Kouzu
An exciting new addition to London’s fine dining offering, contemporary Japanese restaurant, Kouzu, opened in November 2014.

Situated in London’s exclusive Belgravia area at 21 Grosvenor Gardens, Kouzu is just one minute walk from Buckingham Palace and opposite The Goring hotel.

Arguably the best Japanese chef in the UK, renowned Kouzu head chef, Kyoichi Kai, of Zuma and Arts Club prestige, heads up an experienced, all-Japanese kitchen team or ‘cast’.

The starring role at Kouzu is played, however, by the exquisite food. With a broad menu offering, including not only sashimi and sushi, but charcoal grill dishes, tempura, specials & salads, Kouzu uses the freshest ingredients and top of the range suppliers.

For an authentic and exclusive Japanese dining experience, guests can opt to eat at the traditional omakase sushi bar, located on the restaurant’s floating mezzanine level. The sushi bar seats up to six, with each pair of diners enjoying the undivided attention and expert recommendations of their own dedicated sushi chef.

With lunch and pre-theatre menus ranging between £20 and £30pp, Kouzu is an affordable option for true lovers of Japanese cuisine, whilst offering the highest quality food, ingredients and a fine dining experience to rival the top sushi restaurants in the capital.

The average spend on an à la carte dining experience at Kouzu is between £60-£80 per head.

  • Date:
    24th Feb 2015
  • Category:
    Rooster News
  • Tags:
    fine dining food japanese kouzu Restaurant PR
  • Author:
    Kevan Barber

365Villas Appoints Rooster PR to Launch Pioneering Rental Software

365VillasAppointsRoosterPRLaunchPioneeringRentalSoftwareFromRoosterPR

Providing a ground-breaking rental management solution that eliminates 90% of workload for holiday let owners and agents around the globe, 365Villas appoints Rooster PR to support the brand and product launch in the UK and US markets.

Rooster PR is delighted to announce its latest brief to launch the pioneering holiday rental software provider, 365Villas, and drive awareness of the product among key audiences in the UK and US.

Built by founder and director, Dave Payette, a holiday rental owner himself with an extensive background in global tech, the 365Villas software incorporates a range of sophisticated, yet easy-to-use tools, empowering users to effortlessly operate every step of the rental management process efficiently, seamlessly and in the most integrated way possible. For those working with manual tools, 365Villas will help users to eliminate 90% of their workload.

“My aim is for 365Villas to set a new benchmark and lead the way to injecting change into a market that, although confusingly crowded from the prospective user’s point of view, does not yet offer a purpose built management solution as resilient, tightly integrated, non-prescriptive and easy to use” says Dave. “All-in, 365Villas is indisputably one of the industry’s most complete and cutting-edge solutions right out of the gate, as it combines a whole host of features, offerings and user benefits that no other competitor can claim to offer as a complete package.”

In development for four years and rigorously trialled and tested for two, adjustments, additions and updates in response to ongoing feedback from a growing number of users means the 365Villas technology is the most robust, up-to-date and comprehensive offering in the market today. The software is highly flexible, easily customisable and also accommodates the nuances of different international markets.

365Villas cuts through a crowded market place with a clear solution in response to competitor shortcomings. Unlike other providers in the market, which make users carry out the majority of tasks one by one and across various pages, 365Villas is a truly integrated application, allowing rental managers to perform multiple tasks simultaneously.

The click of a button can send out a quote, for example, whilst automatically calibrating another five or six crucial back office functions, and always affording the owner or agent complete control over every element of their business. Calendar updates, contact management, customising of rental agreements, number crunching, book keeping, dynamic reporting, filing, payment tracking, and email responses are all synchronised and managed for every guest, making the 365Villas technology uniquely powerful and exceptionally easy to use.

On the appointment, Dave comments: “Rooster has a proven track record of launching new brands, driving on-going awareness and generating an impressive ROI. We have already completed the planning phase with the team, have kicked off our social media activity, and I look forward to launching 365Villas into the UK and US markets in early 2015.”

Managing Director of Rooster PR, James Brooke, says: “Dave has worked tirelessly to develop a pioneering product in 365Villas. We’re delighted to have been selected to unveil the software later this month through an integrated campaign comprising traditional PR and social media with an additional focus on holiday rental forums. 365Villas is set to change the industry, and we believe its integrated platform will really turn the heads of holiday rental owners.”

To celebrate the official launch later this month, 365Villas will be offering holiday rental owners and agents the chance to win a whole year’s FREE subscription.

-Ends-

Notes to editors:

  • Founder and director of 365Villas Dave Payette is available for comment or interview on all elements of the holiday rental industry.
  • Follow 365Villas: @365villas & Facebook.com/365villasdotcom
  • The company’s website will be launched imminently

For further press information, please contact:
Julie Aguilera/Nick Wheywell/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: 365Villas@rooster.co.uk

About 365 Villas:
365Villas is a pioneering application designed to empower holiday let owners and agents around the globe, enabling them to manage the rental of their property (or properties) efficiently, seamlessly and in the most integrated way possible.

Four years in development and trialled for two, 365Villas has been painstakingly designed and built by founder and director, Dave Payette; a holiday rental owner himself with an impressive background in global tech.

The software incorporates a range of sophisticated, yet easy-to-use tools, including integrated email, which allow any owners or agents to effortlessly manage every step of the rental management process; from responding to enquiries or issuing quotes to tracking payments and customising rental agreements and more.

The uncomplicated interface also offers easy-to-use functionalities to allow property owners to carry out targeted marketing and CRM activity, generate detailed reports or manage their accounts to maximise business opportunities and performance.

  • Date:
    2nd Feb 2015
  • Category:
    Rooster News
  • Tags:
    software Technology PR Travel PR Villas
  • Author:
    Victoria Randall

Rooster to Represent Youth Brand Together

RoosterRepresentYouthBrandTogetherFromRoosterPR

Rooster PR, the cutting edge independent PR & digital communications agency, has been brought in by Together to launch its first PR campaign.

Rooster PR is pleased to announce it has been appointed by Together to handle its PR in the UK.

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe, Together offers holidays to the top European party destinations including Ibiza and, new for 2015, Croatia and Mallorca.

Disappointed by their friends’ Ibiza experiences, they created a new company – Together – that would deliver only the best party holidays. Together is on a mission to provide genuine, memorable, immersive holidays in the world’s most prestigious party locations. Their products are aimed at music-conscious holidaymakers who seek a more extraordinary trip than currently offered by the 18-30 youth market.

Together’s travel experts curate a mixture of the best accommodation, clubs and parties on offer at an affordable price. The company currently offers two key holiday products:

a)    Together Weeks, which operate during the summer season (June–September) and package premium accommodation with a packed week of events including superclub entry, pool and boat parties, and access to a dedicated Together rep.

b)    Design Your Holiday, which operates year round for travellers who prefer to tailor-make their holiday choosing the accommodation and party schedule that best suits their individual tastes.

Together’s unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Rooster PR has been tasked with introducing the Together brand and its product offerings to key travel, consumer and trade media in the UK. The agency will run Together’s press office and handle all media enquiries. The target audience for this consumer brief will be music-conscious holidaymakers in their 20s and 30s.

“We have lots of exciting plans in the pipeline for Together in 2015 so it’s great that we now have Rooster on board to make sure everyone is talking about our new products and destinations,” said Together Co-Founder Aaron Evans-Aghoghogbe.

“Rooster was an obvious choice to help us increase brand awareness – they share our passion for travel and have some exciting ideas about how we can raise awareness of our high quality, affordable party holidays and engage with our target audience.”

James Brooke, Managing Director, Rooster PR, said: “We’re really excited to be kicking off the new year by announcing our new partnership with Together and look forward to working with them closely in 2015.”

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

 -Ends-

For further press information, please contact:
Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together
Together provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

  • Date:
    8th Jan 2015
  • Category:
    Rooster News
  • Tags:
    Holidays Together Travel Travel Travel PR
  • Author:
    Victoria Randall

Rooster PR Takes on ANATA Man-Made Diamond Brief

ANATA-twitter1500pxbgdWebsite

Producing exquisite, personalised lab-grown diamonds for clients across the globe, ANATA appoints Rooster PR to launch new brand and raise awareness of unique product in the UK and beyond.

Rooster PR is delighted to announce its latest brief to launch new brand, ANATA diamonds (formerly Heart-in-Diamond) and drive awareness of the unique product among key consumer audiences in the UK.

ANATA diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke.

The truly unique feature of ANATA is that each diamond can be personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of loved ones. The carbon sample is used as the diamond growing foundation to create the most priceless gift, commemorative keepsake, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond, honouring cherished relationships with loved ones; living or past.

Rooster’s focus will be on introducing ANATA diamonds to UK consumers, positioning the product as the most personal and unique way to celebrate, remember or hold a loved one close.

PR activity will pivot around communicating the celebratory element of the diamonds as commemorative items, whilst being sensitive to the emotive nature of the product and its audiences with regards to the memorial market.

Rooster will engage audiences through the design and implementation of a comprehensive print, digital and social media campaign, targeting the following markets:

  1. Those looking for a unique gift or keepsake in celebration of milestone occasions (birth or first lock of hair, engagement, wedding, anniversary, birthday…)
  2. Those seeking a unique and personal way of commemorating the legacy of loved ones passed
  3.  Those looking for a way to hold distant friends or family close (armed forces, expat communities, business travellers, etc.)
  4. Those looking to purchase less naturally occurring coloured diamonds (usually very expensive due to their rarity) at a more affordable price
  5. Anyone looking for an utterly bespoke, traceable, eco-friendly, 100% authentic diamond

“Whilst there are a number of products and processes available to help bereaved families commemorate their loved ones” says ANATA Director, Derek Lubner, “there is a distinct lack of direct competitors for ANATA diamonds in the UK currently. The appeal of our product extends far beyond the memorial market to cater for an ever growing need for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships. We are confident that Rooster will be pivotal in helping us make our mark and fill a gap in the UK market and beyond.”

James Brooke, Managing Director, Rooster PR, commented: “We’ve been working closely with ANATA pre-launch, to ensure we are ready to go to market with a polished brand and relevant and consistent messaging for all target audiences. It’s an exciting new luxury consumer brief with enormous potential. We are excited to start educating the UK media and consumers on what makes an ANATA diamond purchase such a unique and personal one.”

ANATA is the latest in a string of non-travel client wins for Rooster, reflecting the increasing diversification of the work carried out by the agency and the ever broadening expertise of the team.

For more information or to purchase an ANATA diamond, please visit: http://ANATA.diamonds or call 020 7060 6230.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with ANATA Director, Derek Lubner.

Follow ANATA: @ANATA_Diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
James Brooke/Julie Aguilera/Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: TeamANATA@rooster.co.uk

About ANATA diamonds:
Launched in June 2005 and the market leader worldwide, ANATA diamonds (formerly Heart-in-Diamond) has been producing exquisite man-made diamonds for clients around the world for over nine years.

A family run business, ANATA is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist ANATA laboratory located in St Petersburg, Russia. The ANATA technologists, gemologists designers, ceramicists, chemists and engineers nurture every ANATA stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the ANATA laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke and can be made to the specifications of each individual client.

ANATA stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, ANATA offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

ANATA diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

ANATA diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of ANATA stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    17th Dec 2014
  • Category:
    Rooster News
  • Tags:
    ANATA diamonds jewellery luxury Product PR
  • Author:
    Kevan Barber

Rooster is Loving the Rain with Brief for World First Umbrellas

RoosterLovingRainBriefWorldFirstUmbrellasFromRoosterPR

Rooster PR takes on first pure product brief for newly launched Where I’d Rather Be, offering a visually captivating collection of umbrellas with world first 360° under canopy photo designs to help Brits escape the wet UK winter.

Rooster PR is delighted to announce its first purely product focused brief. Newly launched this November (just in time for the wet UK winter season), Where I’d Rather Be (www.whereidratherbe.co.uk) is a unique new offering in the umbrella space.

Producing high quality, durable umbrellas, Where I’d Rather Be offers a world first 360° under canopy design. Wraparound destination focused photography (keeping it travel related for tourism specialist, Rooster) is digitally printed onto the inner canopy of the product, giving the impression of being ‘inside’ the image and escaping from the rainy, grey day to more exotic locations and climes.

Whilst other brands offer umbrellas with flat images displayed on the under canopy or simply printed on the exterior of a single layer of fabric, none are currently offering seamless 360° photography around the inside of the canopy due to the complexity of the graphic manipulation required. Where I’d Rather Be ensures that the aspect of every image remains true-to-life in order to maximise the illusion of being transported to the stunning locations featured on the products.

Where I’d Rather Be umbrellas are currently available in eight desirable designs across both the classic and the more compact folding sizes, including a blissful beach setting, tropical jungle landscape, safari scene and snow-capped mountain vista. Additional designs, including iconic cityscapes, are currently in development.

Handmade, hand sewn and manufactured using the highest quality materials, Where I’d Rather Be umbrellas boast a water repellent coating to ensure a quick-dry canopy, they are highly wind resistant and are durable thanks to sturdy, yet flexible fibreglass and electroplated steel frames and shafts.

Co-Founders, Juliet Shirbin and Anna Brownjohn, childhood friends from Australia, who were inspired whilst walking down Sydney’s Palm Beach on a rainy day, have appointed Rooster PR to launch the product in the UK. Although primarily consumer focused, Rooster will also bring added value to the campaign by drawing upon its extensive contacts in the travel industry to explore B2B opportunities for the umbrellas as promotional items.

“We’re really excited to be working with Rooster” says Where I’d Rather Be Co-Founder, Juliet Shirbin. “They share our enthusiasm for the product, have a fresh approach to PR and have already demonstrated their passion and skill with interesting opportunities on the horizon and exciting ideas as to ways we can engage audiences and get our messages and product out there.”

James Brooke, Managing Director, Rooster PR, commented: “The whole team genuinely loves this product, which is key to making sure we are successful in drumming up media interest. We are also thrilled to be expanding our remit with our first product focused campaign and will be working closely with Juliet and Anna to ensure all opportunities are harnessed.”

The umbrellas retail at £29.99 (classic) and £27.99 (folding).

For more information or to purchase an umbrella, go to whereidratherbe.co.uk and use exclusive code ROOSTERLOVESRAIN for a special 12% launch discount (Available until 31 Dec 2014)

-Ends-

Notes to editors:

Please let us know should you require a sample umbrella to review or include on any product or shopping pages. We can provide both the classic and folding models in various designs.

Juliet Shirbin, Co-Founder, is available for comment or interview in relation to the product or business.

Follow Where I’d Rather Be:

-      Facebook: https://www.facebook.com/whereidratherbeumbrellas

-      Twitter: https://twitter.com/WIRB_umbrellas

-      Instagram: http://instagram.com/whereidratherbe_co

-      Pinterest: https://www.pinterest.com/WIRB_umbrellas/

-      Google+: https://plus.google.com/+Whereidratherbeumbrellas/about

For further press information please contact:
Julie Aguilera/Victoria Randall
Rooster PR
T: +44 (0)20 3440 8924
E: EscapeTheRain@rooster.co.uk

  • Date:
    2nd Dec 2014
  • Category:
    Rooster News
  • Tags:
    Product PR Travel PR Umbrellas Where I'd Rather Be
  • Author:
    Victoria Randall

World Travel Market 2014 – Opportunities with Our Clients

WorldTravelMarket2014OpportunitiesOurClientsRoosterPR

Rooster PR has several clients exhibiting at World Travel Market 2014.

Please call/email the relevant Rooster PR contact for each client if you are interested in a one-to-one meeting.

Atmosphere Kanifushi Maldives (entry level five-star resort)Website: www.atmosphere-kanifushi.com

Stand no: F22 (first floor of stand AS230)

Representative available for interview:

Dinesh Bhaskar, Director, Sales & Marketing

Ali Abdulla, Assistant Manager, Marketing & PR

Angles / News:

  • Launch of two new exciting products in the Maldives
  • The resort will begin producing its own bottled water onsite from 1 November 2014
  • Recently appointed Chef Walter Butti as Executive Chef

Rooster Contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Atmosphere@rooster.co.uk

Be The First (hotel soft launches)

Website:  www.bethefirst.com

Meeting point: TBC on individual basis

Representatives available for interview:

Suzannah White, Founder and Director

 

Angles/News:

  • Be The First launched this October offering a unique opportunity to experience exclusive hotel stays in newly opened and refurbished luxury hotels worldwide
  • Be The First offers exclusive rates to guests looking to book a top hotel before the prices rise to the luxury rate
  • Be The First is the first and only company dedicated to sharing the soft launch experience with the consumer

Rooster contact:
Sarah Taylor / Melissa Hobson / Victoria Randall
T: +44 (0)20 3440 8930
E: BeTheFirst@rooster.co.uk

Croatian National Tourist Board (tourist board)Website:  www.croatia.hr

Stand no: EM 1450

Representatives available for interview:

Tonko Rilovic, UK & Ireland Director

  • Sara Sabadin, Senior Assistant – UK CNTO
  • Maja Buic, Junior Assistant – UK CNTO

 

Angles/News:

  • Seven per cent increase in British visitors and 23 per cent increase in Irish visitors from January – August 2014
  • Launch of new PPS (pre and post season) campaign to highlight Croatia’s gastronomic, cultural and active offerings
  • Game of Thrones Season 5 filming in Croatia
  • New waterpark opened in Istria – Istralandia
  • New hotels, hostels and campsites
  • Available for general destination updates and press trip discussions

Rooster contact:
Sarah Taylor/ Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: Teamcroatia@rooster.co.uk

Egyptian Tourist Authority (tourist board)Website:  www.egypt.travel/ www.gotoegypt.org

Stand no: AF 500-550

Representatives available for interview:

Omayma El Husseini, Director UK & Ireland

Angles/News:

  • Holding a Press Conference at 11.30am, Monday, 3rd Nov at Platinum Suites 5&6
  • Will celebrate the country’s culture and cuisine as part of this year’s WTM Festivals event. Visitors are invited to sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folkloric music and traditional dance performances including Alexandrian dance

Rooster contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: Teamegypt@rooster.co.uk

 

eviivo (booking/management software for small accommodation providers)Website: www.eviivo.com

Stand no: TT 565

Representatives available for interview:

Michele Fitzpatrick, CEO


Angles/News:

  • Offering independent hotels and B&Bs a solution to attract, process and manage bookings
  • eviivo 2.0 launches 21 October

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Teameviivo@rooster.co.uk

Garuda Indonesia (Indonesia’s national airline)Website: www.garuda-indonesia.com  

Stand no: AS 640

Representatives available for interview:

Jubi Prasetyo, General Manager UK

 

Angles/News: 

  • Launched its direct flight from London Gatwick to Jakarta in September. The new service operates five days a week
  • Recently awarded ‘The World’s Best Cabin Staff’ by Skytrax

Rooster contact:
Nick Wheywell/Sakhita Sharma/Kevan Barber
T: +44 (0)20 3440 8930
E: GarudaIndonesia@rooster.co.uk

Tunisian National Tourist Office (tourist board)Website:  www.cometotunisia.co.uk

Stand no: AF 650

Representatives available for interview:

Ms. Amel Karboul – Minister of Tourism, Tunisia

Ms. Wahida Jaiet – Director General of Tunisian National Tourist Office

Angles/News:

  • Tourist board has announced new National Quality Label to align country standards with the global market.
  • New flight routes recently launched with Just Sunshine to Bristol and Jet2 to launch five new routes in Summer 2015.

Rooster contact:
Sarah Taylor/Melissa Hobson/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: Teamtunisia@rooster.co.uk

St. Pete/Clearwater (tourist board)Website:  www.visitstpeteclearwater.com

Stand no: NA 400

Representatives available for interview:

David Downing, Interim Executive Director

 

Angles/News:

  • The Dali Museum welcomes Picasso/Dali, Dali/Picasso – an exclusive exhibition featuring works from 25 museums and art galleries.
  • 2,000 new rooms planned for Clearwater Beach in 2015.
  • The area has regularly topped records for overnight stays through 2014.
  • Area highlighted in the recent Dolphin Tale 2 movie.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: TeamVSPC@rooster.co.uk

WOW air (budget Icelandic airline)Website: www.wowair.co.uk  

Stand no: EM 540a

Representatives available for interview:

Skúli Mogensen, CEO

Angles/News:

  • Low-cost US routes via Reykjavik launching in 2015.
  • Flights starting from £49 each way to Reykjavik.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: TeamWOW@rooster.co.uk

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Clients Media Media Events World Travel Market wtm
  • Author:
    Kevan Barber

Croatia 365 Campaign Launch

RoosterHostsNewCroatia365CampaignLaunchFromRoosterPR

Last night, we organised the UK launch of the Croatian National Tourist Board (CNTB)’s new pre- and post-season campaign: ‘Croatia 365’.

Held in the grand setting of Queen’s Club, 100 travel trade, media and VIP guests were welcomed by Mr Darko Lorencin, the Croatian Minister of Tourism, Mr Ratomir Ivičić, Director of the Croatian National Tourist Board, Mr Tonko Rilović, UK & Ireland Director of the Croatian National Tourist Board, and Mr Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom.

Representatives from the regions of Dubrovnik and Riviera, Korčula and Pelješac, Slavonia and Baranja, and north-western Istria showcased their huge range of cultural, eno-gastronomic, adventure, wellness & health and MICE offerings.

Guests were then treated to a fun and informative tasting masterclass by Joe Wadsack, the renowned wine writer and Saturday Morning Kitchen TV presenter. During the tasting, they were transported on a wine tasting journey around the beautiful country of Croatia.

Once they’d had their fill of Croatian delicacies – which included the highest quality truffles, cheeses, olive oils, pršut, salami, honey, sweets and cakes – they were treated to beautiful and charismatic performances from world-class Croatian tenor Stijepo Gled Markos.

If you’re a travel journalist keen to know more about what Croatia can offer throughout the year – from cultural activities and fascinating historical architecture to thermo-mineral water based spas and local food delicacies – get in touch. We’d be happy to send some more information and put you on our list for future events!

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Croatia Events Tourist Board PR Travel PR
  • Author:
    Victoria Randall

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What they say?

Client testimonialsMedia testimonials
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  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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Contact: James Brooke, Managing Director
(For internships please email: interns@rooster.co.uk)

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