Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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  • marketing
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  • iacl

How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers retained PR services, our sister brand, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of international offices that in reality, is only as good as its weakest link.

Our Approach
Rooster is the exclusive UK affiliate partner of the global agency network 3A Worldwide. Comprised of like-minded agencies worldwide and utilising the latest communication technologies, we ensure that our clients’ PR objectives are consistently delivered across multiple markets by only the very best agency partners.

3AWorldwideNetworkEuropeFromRoosterPR

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Launching SPLYT with a Social & Media Splash

LaunchingSPLYTFromRoosterPR

Rooster cut through the crowded taxi and sharing economy space to successfully launch a new minicab ride sharing app, SPLYT.

Tasked with generating both a media and consumer buzz around the launch of SPLYT, and driving downloads of the app, Rooster worked with the client to devise a disruptive 99p rides promotion which was unveiled to spend-conscious Londoners via a tactical social and traditional media campaign.

The SPLYT launch journey threw up various challenges, including licensing delays, general cynicism towards the minicab app space thanks to reputational issues surrounding Uber, and the simultaneous launch of competitor apps, Maaxi (taxi sharing for black cabs) and SplitCabs (shared airport transfers). Rooster safely steered the SPLYT campaign around these obstacles and despite all the odds, effectively secured the desired social, digital and print media results in a tight timeframe.

Rooster’s social media results were impressive:

  • Twitter followers increased from just 12 to 660 in only four months with activity achieving over 311,000 tweet impressions and over 310 retweets.
  • Facebook likes increased from 2 to 1,631 in the same timeframe, of which 680 were achieved just in the launch week. Total reach for Facebook was 1,264,860, with 1,557,552 total impressions.

SPLYT’s London launch was covered in targeted regional, national and broadcast titles, including interviews with founder, Philipp Mintchin on London Live and BBC Radio 4’s Today programme. The majority of media coverage appeared within only a 10 day period and included BBC.co.uk, London Evening Standard, standard.co.uk, The Independent, Independent i, The Independent Traveller, independent.co.uk (twice!; second hit here), mirror.co.uk, The Sun and thenationalstudent.co.uk.

Rooster’s campaign for SPLYT ensured that the disruptive start-up launched with a splash, and is perfectly positioned to revolutionise the minicab industry and London’s commuting scene.

  • Date:
    29th May 2015
  • Client:
    SPLYT

'Where I'd Rather Be!' Christmas Product Launch

ChristmasProductLaunchFromRoosterPR

World-first 360° umbrella creators, Where I’d Rather Be, set Rooster a challenging product placement brief - to gain maximum coverage in the crucial pre-Christmas gift guides with only four weeks until Christmas! With a short lead-in time, Rooster worked against the odds to secure standout coverage for the one-of-a-kind umbrellas in relevant gift guides in time for the festive deadline.

Rooster contacted a targeted hit-list of product journalists and worked tirelessly to demonstrate how the Where I’d Rather Be product stood apart from other gifts in the market. Thanks to the high-quality of the umbrellas and the tenacity of the Rooster team, the resulting portfolio of coverage was overwhelmingly positive at a crucial time for sales.

Over the duration of the two month project, Rooster generated:

  • Over 22 pieces of coverage, including ten hits in the nationals such as The Times, The Guardian, The Express and key commuter publications such as Evening Standard, Shortlist and Metro.
  • Additional coverage in carefully chosen, high-end publications such as Absolutely and You & Your Wedding

Keen to demonstrate our ability to add value beyond the core PR contract, we also secured Where I’d Rather Be’s first UK b2b order in support of a tourist board’s January 2015 marketing campaign. This resulted in a substantial order of 300 fully-customised, bespoke umbrellas delivered on time. One happy tourist board, one happy client!

  • Date:
    18th March 2015
  • Client:
    Where I'd Rather Be

Generating Coverage is Plain Sailing for Cruise Nation

Cruise Nation coverage image slide

The Rooster team has continued to generate high levels of coverage, awareness and bookings for award-winning cruise tour operator Cruise Nation in 2014. Our campaign focused on three main strands: (1) deals & special offers, (2) consumer media cut-through and (3) profiling.

‘Deals’ pieces were secured in the Daily Mirror, Independent and Mail Online amongst many others. Wider consumer media coverage included mainstream broadcast exposure on the prime time TV show Surprise Surprise and a recommendation in Woman magazine. And our profiling campaign resulted in Cruise Nation’s passionate and energetic CEO, Phil Evans, being profiled in the Sunday People, sharing what he would do on his ‘Perfect Day’ (exploring a beautiful city such as Dubrovnik or Santorini followed by a slap-up meal, bottle of wine and dancing the night away, if you’re interested!).

The stats for the 2014 campaign are impressive:

106 late deals, 9 press releases and 88 media pitches, generating 160 pieces of media coverage:

- 2 broadcast
- 10 broadsheet newspapers
- 32 tabloid newspapers
- 73 regional newspapers
- 7 consumer magazines
- 36 onlines

…which equates to a total AVE of £972,806
…which exceeded our target KPI of £675,000 by 44%
…and represents an ROI of +40

Plus, the all important Cruise Nation booking number was featured 116 times!

  • Date:
    19th January 2015
  • Client:
    Cruise Nation

AeroMobile’s Coverage Reaches New Heights & Continents in 2014

AeroMobileCoverageReachesNewHeightsFromRoosterPR

2014 was a packed year for AeroMobile: new airline and roaming partners were announced, existing partners continued to roll out the service, customer demand increased at a rapid pace, and inflight mobile connectivity was hotly debated in the US.

After a step change in proactive communications activity with the help of Rooster PR in 2013, building on this momentum has been a key focus for the Rooster AeroMobile PR team in 2014.

Alongside driving coverage in key specialist telco, aviation and avionics publications, we secured coverage in mainstream consumer media including a dedicated article on Mail Online which featured the latest impressive growth stats and facts about the service.

The US debate surrounding the use of mobile phones on board  aircraft, which could be a game changer for the airline industry, offered Rooster the opportunity to raise AeroMobile’s profile in the American market. We positioned AeroMobile as THE expert in the field of inflight connectivity by issuing insightful comment and offering AeroMobile’s CEO Kevin Rogers for interview around the topic and debate. Coverage highlights included the Wall Street JournalForbes and WAMU Radio.

Back in the UK, AeroMobile’s industry leadership position was further solidified through the issuing of a steady stream of insightful comment on relevant topical industry news. Coverage included a live CEO interview on BBC Worldwide at Farnborough Airshow.

In just 12 months, Rooster secured 148 pieces of media coverage and 35 media interviews for AeroMobile representatives. We look forward to seeing AeroMobile coverage continue to take flight in 2015.

  • Date:
    January 2015
  • Client:
    AeroMobile

Rooster Cements FinTech Expertise with Azimo Campaign

RoosterCementsFinTechExpertiseAzimoCampaignFromRoosterPR

Initially appointed for a small consumer PR project in December 2013, Rooster has grown its brief and is now Azimo’s retained PR agency in the UK delivering a stream of impactful coverage throughout 2014.

Online money transfer company Azimo is disrupting the traditional money transfer market and changing the way people send money around the world.

The Rooster Azimo PR team kicked off the year by securing media endorsements from titles including the Mail OnlineEvening Standard, This is Money and the Independent (twice!), positioning Azimo as a great way of saving money.

We then pitched and organised numerous interviews for Azimo’s charismatic CEO, Michael Kent, with coverage appearing on Reuters, Mail Online and Yahoo UK to name just a few. Alongside the profiling work, our awards campaign resulted in Michael being selected as a finalist in the ‘Social and Financial Entrepreneur of the Year’ category at the Great British Entrepreneur Awards 2014.

It wasn’t just Michael we were keeping busy – we placed Mike Tinmouth, Head of Social & PR at Azimo, on an expert panel at The Guardian. Mike took part in a live Q&A discussing tech for growth and his comments informed a top tips’ review piece.

November 2014 saw Azimo join Boris Johnson on his trade mission to South-East Asia, with Rooster ensuring Azimo’s attendance was kept front of mind with the press.

Rounding off the year on a festive note, we secured a cracking in-depth article on the Daily Telegraph online on the topical story of which migrants are the most generous at Christmas.

In total, Rooster generated 95 pieces of media coverage.

  • Date:
    14th January 2015
  • Client:
    Azimo

Cutting Through the Noise of High Profile Competitors with Large Budgets, to Successfully Raise the Profile of a True Industry Expert

14-11-21, Hatched 2015 Review - Coverage

Rooster was tasked with building awareness of the Hatched brand as the leading low cost online estate agent, of its product offering and of the benefits of the fixed fee model and online estate agency in general. Target audiences included homeowners and first-time buyers across the UK as well as estate agents and other influential industry figures.

Identifying the potential engagement that could be triggered by capitalising on the outspoken and passionate nature of Hatched Founder and Director, Adam Day, our strategy centred heavily throughout the campaign on encouraging debate among media and target audiences through issuing controversial comment and pitting online estate agency against the traditional practices of the high street. To position the company (and its spokesperson) as a leader in the industry, we also focused on Adam Day’s market knowledge and his tips for consumers, as well as developing a strong network of Hatched media supporters.

The key challenge we encountered (namely, the rapidly growing competition from high profile newcomers to the market), we turned to our advantage by pitching Hatched as one of the most established brands, and its Director, as an expert on the now ‘hot topic’ of online estate agency, as well as estate agency in general.

Stimulating an ongoing discussion around the benefits of the fixed fee model, the shortcomings of estate agency in its traditional form, consequences for the consumer, what defines an ‘online’ estate agent, market predictions and insight, we also ensured the timely communication of any positive company news (growth, total savings for customers, innovation, charity initiatives, etc).

With an ROI of >64, calculated from a total of 52 pieces of coverage with a PR value of £955,032, the results of the Hatched campaign have been impressive. Media coverage for the six month campaign includes pieces in the FT, Daily Telegraph, Independent on Sunday (x2), Daily & Sunday Express, Sunday Times, London Evening Standard, Huffington Post, The Week, The Economist, plus regular inclusion in top industry titles, as well as penetration of more consumer focused pieces in women’s interest or grey market publications.

The profile of both Hatched and its spokesperson, Adam Day, has been elevated to the point that Adam is now frequently approached to participate in industry events or panel debates or to represent the industry in general via radio interviews.

The ultimate evidence of the success of the Hatched campaign was being selected to feature in Channel 4’s recent series ‘Sarah Beeny’s How To Sell Your Home’, which came about thanks to ongoing liaison with the programme’s production company. Adam was the only online agent (apart from Sarah herself) to have a physical presence on the show.

  • Date:
    11th December 2014
  • Client:
    Hatched

2014: Another Bumper Year for Croatia

2014AnotherBumperYearCroatiaFromRoosterPR

The Rooster Croatian National Tourist Board (CNTB) UK press office team were hard at it throughout 2014 showcasing the destination to media, driving a steady stream of impactful coverage and generally playing our part in helping Croatia see further significant increases in visitor numbers.

We hosted 31 journalists on six group press trips, organised 14 individual press trips, arranged five media events and worked on successful partnerships with Park Plaza, Aer Lingus and Ryanair. Our work secured over 267 pieces of media coverage with highlights including the Daily Telegraph, Wanderlust, Independent on Sunday and The Guardian.

In September, our media sell-in of the world’s first underground hot air balloon flight (by a 70 year old no less!) generated widespread national coverage, including The Times, Guardian onlineMail OnlineIndependent onlineAOL Travel and Orange online.

In October, we helped the CNTB organise an exclusive event at Queen’s Club to formally unveil its new pre- & post- season campaign, “Croatia 365”. Which was closely followed by a busy schedule of media and blogger meetings at World Travel Market in November, topped off by a packed press conference.

We rounded off the year by working with Rick Stein on a visit to Split and Korcula and hosting a festive press trip to the Christmas markets in Zagreb.

  • Date:
    23rd February 2015
  • Client:
    Croatian National Tourist Office

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

TunisiaTouristFiguresMediaCoverageRevitalised2014FromRoosterPR

2014 was a positive year for Tunisia as continued political stability, culminating in democratic elections in October, was reflected in record breaking visitor growth.

First appointed in April 2008, we continued to work with the Tunisian National Tourist Office (TNTO) to develop and activate a positive tourism communications plan that would entice yet more visitors to this beautiful and fascinating country.

At the heart of our programme was a challenging calendar of press trips in order to ensure that UK & Irish media see the ‘real’ Tunisia firsthand. We pitched and secured 24 journalists on six group press trips over the course of the year.

Working with Tunisia’s first ever female Minister of Tourism, Amel Karboul, and a new Director, Mr. Tarek Aouadi, in the London office, we arranged a series of media interviews at World Travel Market unveiling a new national quality label and ‘We Are Energy’ concept, which aimed to give a human face to the magnificent landscapes of Tunisia through portraits of the country’s people. We also secured an exclusive interview with the Daily Telegraph and beautiful Miss Tunisia, Wahiba Arres.

In total, our campaign for Tunisia generated over 96 pieces of positive ‘on message’ media coverage.

  • Date:
    24th February 2015
  • Client:
    Tunisian National Tourist Office

Launching the Seasonal Cities App

SeasonalCitiesAppLaunchFromRoosterPR

In Q3 2014 Rooster was tasked with launching the new travel app ‘Seasonal Cities’. Available on the iPhone and iPad, the app provides seasonal city guides for 12 destinations around the world, written by local travel experts.

During a two month preparation period, Rooster worked tirelessly to develop a set of hard hitting key messages and media materials, and to brief  key target consumer and consumer technology journalists. The autumn version of the app was unveiled in September and the media response was, as a result, overwhelmingly positive.

The launch PR team secured a number of quick online hits on established technology sites such as Mobile Entertainment, Gizmodo and MSN, while most of the travel sections of the nationals covered the app including The Guardian, The Sun/TheSun.co.uk, The Scottish Daily Express, The Independent on Sunday, The Mail on Sunday and The Sunday People.

We also targeted long-lead consumer magazines and broadcast media to ensure that coverage hits continued to be generated for Seasonal Cities well beyond the initial three-month launch period, including T3, Stuff, National Geographic Traveller, Esquire, House & Garden, Wanderlust and an absolutely belting piece on the BBC’s flagship technology programme BBC Click.

In total, our three month launch campaign generated 39 pieces of coverage across broadcast, national newspaper, consumer, regional, online and trade titles.

“I used Rooster PR to help with the launch of my iOS travel app, Seasonal Cities, in September 2014. They were enthusiastic and innovative, provided very useful feedback at the design stage and achieved getting the app into a great selection of consumer publications, from web to print, tech columns to the travel sections of national newspapers. Their ‘after-sales service’ has been excellent as well, sending me cuttings and providing practical advice on social media and other issues.”
Marcus Waring, Seasonal Cities

  • Date:
    12th December 2014
  • Client:
    Seasonal Cities

Fooling Around for St. Pete/Clearwater

14-12-09, VSPC Manaphin Coverage

In order to create a media buzz around St. Pete/Clearwater, Rooster PR launched an elaborate April Fools prank on behalf of the client. We announced to media that scientists in the destination on Florida’s west coast, had discovered a long extinct species called a ‘Manaphin’, a supposed hybrid of a dolphin and a manatee!

Alongside issuing a ‘news release’, our client’s creative team developed a phoney website dedicated to the discovery of the Manaphin (www.manaphin.com), complete with an ever-buffering video, that would purposely never play. The (fictional) creature was even given a history, including a reference to Charles Darwin, to provide credibility.

We in turn hand-picked specific UK media titles to sell-in the story, with regional newspaper Solihull News reporting on the phenomenon as though it was a real discovery. The client tweeted this article and the Manaphin craze took hold, generating over 7.1 million potential impressions on social media, with both ABC News and Yahoo sharing the news both online and via social channels.

The “purposely amateurish” web page registered some 10,000 visits.

From The Daily Telegraph (who awarded the Manaphin story 7 out of 10 – joint first – for best April Fools pranks), ABC News and Good Morning America, to regional and international publications, as well as applause for the cleverness of the prank from Yahoo and many others, the Manaphin campaign became an online phenomenon, trending on Twitter.

The coverage achieved vastly outweighed the campaign investment and provides an example of how humour and strategic planning can reach the world in minutes and bring positive attention to a destination.

  • Date:
    9th December 2014
  • Client:
    Visit St. Petersburg Clearwater

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:

  • Client:

  • Category:
    Corporate
  • Client url:

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

If you want to know what our lovely clients have to say about us, then click here to visit the RAR (Recommended Agency Register), which we’ve signed up to. The RAR is a digital platform that enables clients to independently and confidentially rate their agencies. Based on the ratings, we were pretty chuffed to have won ‘Best PR Agency’ (1-40 staff category) at the 2015 RAR Awards!

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than twelve years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury travel sector, Julie developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has diversified her expertise, leading the PR for clients as varied as: hybrid estate agency, Hatched.co.uk; lab-grown diamond brand, ANATA; luxury umbrella brand, Where I’d Rather Be; exclusive summer and ski holiday brands, Villa and Alpine Guru; rental management software provider, 365Villas; and foreign exchange consultancy, IFX.

Julie prides herself on offering a personal, strategic and tailored approach, ensuring that every client’s expectations are met (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team - David

David is a destination marketing specialist with over 15 years experience both agency and client-side.

He has been associated with Jordan for the last 14 years, developing strategies for product development and marketing, and has worked as a strategic consultant for the largest luxury shopping outlets across Europe assisting them in developing a targeted international tourism strategy from Europe and the BRIC countries.

David has a Masters Degree in International Development.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Account Director & Digital Leader

JulieAguileraFromRoosterPR
JULIE AGUILERA

Associate Director

MelissaHobsonFromRoosterPR
MELISSA HOBSON

Account Director

StuartFyfeFromRoosterPR
STUART FYFE

Account Director

HELEN1
HELEN BATTE

Account Director

15-06-10, David Symes Head & Shoulders
DAVID SYMES

Representation Director

JonWallhouseFromRoosterPR
JON WALLHOUSE

Creative Director

SianWelshRoosterPR
SIAN WELSH

Finance Director

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Atmosphere Hotels & Resorts Set to Open OBLU by Atmosphere!

Helengeli Island gets a complete makeover for opening of a value-focused...

Atmosphere Hotels & Resorts Set to Open OBLU by Atmosphere!

AtmosphereHotelsResortsSetOpenOBLUAtmosphereDiversParadisebyRoosterPR

Helengeli Island gets a complete makeover for opening of a value-focused resort, with its very own exotic House Reef!

Given its reputation for luxury, many would write the Maldives off as too expensive, however with more couples and families looking for an escape to paradise without the hefty price tag, Atmosphere Hotels & Resorts are to open the new value-focused resort OBLU by Atmosphere on 1 November 2015.

Located on Helengeli Island on the eastern rim of the North Malé Atoll, the resort is a 40-minute speedboat ride from Malé International Airport. As one of the only east-west pieces of land that make up the group of islands within the North Malé Atoll, Helengeli’s southern side forms the feeding channel into the atoll meaning an abundance of predatory marine life passes through. This, coupled with its exotic house reef just metres from the shoreline, makes it one of the most popular locations in the Maldives for channel diving. The waters around the island have now been declared a no-fishing zone so that resort guests will have exclusive access to explore this turtle and tropical fish paradise! Underwater enthusiasts will be able to take half or full day diving excursions as well as night time dives, so that whatever their experience level, they can explore the reefs and beautiful underwater habitats at a leisurely pace.

As well as the diving facilities, OBLU by Atmosphere also offers non-motorised water sports on the turquoise ocean including wakeboarding, kayaking and pedal boating. For those wanting to truly unwind, the resort’s Elena Spa offers a variety of massages and body treatments while the various bars and restaurants offer a diverse array of cuisine’s to try. All guests will stay on an all-inclusive plan that offers great value for cost-conscious travellers so that once they arrive, the only thing they’ll need to worry about is relaxing.

The four choices of accommodation include Deluxe Beach Villas that open directly onto the white sand and crystal blue horizon, or Lagoon villas that allow you to step down directly into the turquoise lagoon. For those really wanting to indulge, the resort’s premium Beach Suites come with their own private pool and outdoor deck. The villas and public spaces are a showcase of authentic Maldivian architecture with a fresh and vibrant colour palette.

OBLU by Atmosphere at Helengeli is the resort group’s second property, having opened Atmosphere Kanifushi Maldives in December 2013 to great success. The company’s offering of premium properties in the Maldives at accessible price points and with all-inclusive plans that offer genuine value has proven to be very popular with Brits, with more European visitors coming from the UK than any other country.

For more information, visit www.oblu-helengeli.com/.

Destinology (0800 634 2866, www.destinology.co.uk) is offering a seven-night stay at OBLU resort, Atmosphere Kanifushi Maldives from £1,499pp with 5% early bird discount for departures on 2 December 2015. Prices include all-inclusive accommodation, return economy flights to Malé International Airport from London Gatwick, Manchester or Birmingham Airport with Emirates and free return seaplane transfers.

Atmosphere Kanifushi Maldives is located in the exotic and sparsely populated Lhaviyani Atoll, just a 35-minute Seaplane flight from Malé International Airport. For more information, please visit www.atmosphere-kanifushi.com.

-ENDS-

For further information please contact:
Stuart Fyfe / Sakhita Sharma / Jo Kendall
T:       +44 (0) 20 3440 8930
E:       Atmosphere@rooster.co.uk

About Atmosphere Hotels & Resorts
Atmosphere Hotels & Resorts is a fresh, dynamic resort brand in the Maldives from the Resort Developers, Eon Resorts. The company opened its first property, Atmosphere Kanifushi Maldives in December 2013 to great success and it was named one of the top ten all-inclusive resorts for 2015 by AOL Travel*. This resort is surrounded by lush green vegetation, 2km of uninterrupted, pristine, white sandy beaches and an expansive turquoise lagoon.

Atmosphere Hotels & Resorts offers great value five-star properties which seamlessly fuse traditional and modern architecture to create an overall contemporary feel with a Maldivian touch.

The group will open diving resort OBLU by Atmosphere at Helengeli in November 2015 and a third property in early 2016.

Atmosphere Hotels & Resorts offers unbeatable value for money through their all-inclusive plans that offer guests a range of dining options as well as a number of complimentary amenities and activities that ensure a relaxed, hassle-free holiday at each of their resorts.

*http://travel.aol.co.uk/2014/09/22/all-inclusive-holidays-ten-of-the-best-for-2015/#!slide=aol_2929155

  • Date:
    31st Jul 2015
  • Category:
    Client News
  • Tags:
    atmosphere atmosphere atmosphere atmosphere atmosphere Diving Diving Diving Diving Diving Maldives Maldives Maldives Maldives Maldives OBLU OBLU OBLU OBLU OBLU resort pr resort pr resort pr resort pr resort pr Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Kevan Barber
Cruise Nation Nominated for 2015 British Travel Awards

Swansea-based cruise operator receives two travel retailer nominations Cruise Nation has...

Cruise Nation Nominated for 2015 British Travel Awards

?????

Swansea-based cruise operator receives two travel retailer nominations

Cruise Nation has been announced as a nominated finalist for the ‘Best Online/Call Centre Travel Retailer’ and ‘Best Cruise Holiday Retailer’ in the prestigious 2015 British Travel Awards. The winners will be determined by the consumer, who has until 30 September to cast their vote, with the announcement made at the BTA Gala Awards Dinner held in London on 25 November 2015.

Cruise Nation is a British cruise tour operator who offer fly and cruise packages appealing to both established cruise passengers and new-to-cruise travellers. With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

“We’re delighted to be nominated for such a prestigious award and to take on some of the big boys of the industry! In only our sixth year of operating, it’s amazing to receive this recognition within the industry and its testament to our hard work as we aim to make cruising accessible to everyone,” said Phil Evans, Managing Director of Cruise Nation

British Travel Awards’ chief executive Lorraine Barnes Burton said: “The British Travel Awards are the largest consumer voted programme in the UK. Last year more than 1.25 million votes were cast to determine the winners and to receive a BTA is a true accolade, with the awards being recognised by the travelling public as the benchmark for excellence. Good luck to Cruise Nation - they must urge all their happy customers to cast their votes by 30 September.”

The British Travel Awards is a proudly independent organisation, with the votes verified by leading global accountancy practitioners Deloitte.

To book a cruise package visit www.cruisenation.com or call the experts at 0800 408 0758.

To vote for Cruise Nation, visit – http://britishtravelawards.com/btaform.php?nomLink=199 

-ENDS-

For further press information please contact:
Melissa Hobson/Tim Thackray
Rooster PR
E: cruisenation@rooster.co.uk
T: 020 3440 8927

 

Cruise Nation

Cruise Nation is an award-winning tour operator which aims to make cruising affordable for everyone, whether you’re an established cruise passenger or new-to-cruise.

The Cruise Nation team has over 50 years’ experience in the travel industry and pride themselves on creating cruise packages to an exciting range of destinations to suit all schedules, budgets and interests.

With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

For more information or to book your tailor-made cruise now, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

 

The British Travel Awards

The British Travel Awards is the largest awards programme in the UK created to reward the best companies in travel.  The British Travel Awards are easily the most recognisable of all travel industry accolades amongst consumer and industry professionals alike with categories spanning all types of holiday experience – transport, destination, cruise, customer service, holiday extras, and accommodation. The British Travel Awards symbol is the benchmark for excellence when it comes to finding out who really is the best in the business.

The British Travel Awards are funded by the registration fees and patronage of sponsors who have identified the ROI from increased brand visibility and sales opportunities as the consumer and trade audience grows exponentially year-on-year

  • Date:
    27th Jul 2015
  • Category:
    Client News
  • Tags:
    cruise cruise cruise cruise cruise Cruise Nation Cruise Nation Cruise Nation Cruise Nation Cruise Nation Deals Deals Deals Deals Deals Travel Awards Travel Awards Travel Awards Travel Awards Travel Awards
  • Author:
    Victoria Randall
British Deaf Association Launches #WheelsUp4BSL Campaign

Social media campaign aims to raise awareness of Deaf Community and...

British Deaf Association Launches #WheelsUp4BSL Campaign

BritishDeafAssociationLaunchesWheelsUp4BSLCampaignFromRoosterPR

Social media campaign aims to raise awareness of Deaf Community and British Sign Language

The British Deaf Association (BDA) is calling for people across the country to raise awareness of its 125 Anniversary by taking part in its #WheelsUp4BSL campaign.

Following the charity’s recent record attempt for the most people performing simultaneous bicycle wheelies, BDA is calling for people across the country to attempt their own wheelie. All the participants need to do is take a picture or record a short video of them attempting to do their own wheelie at home. They can use anything on wheels including bicycles, scooters, skateboards, baby buggies or even airplanes – as long as they’re careful to be safe!

Participants are also encouraged to use some basic signs in BSL to nominate friends and family to do a #WheelsUp4BSL and make a donation of £1, £2, or £5 by texting BDA125 and the amount with a £ sign to 70660. (E.g. BDA125 £2). To learn how to nominate using British Sign Language, watch this short video here: https://vimeo.com/134345942.

The social media campaign aims to raise awareness of the work of the BDA and encourage people to learn some simple signs in BSL.

“We’re excited to launch our #WheelsUp4BSL campaign and hope people are inspired to come up with lots of different fun – and safe – ways of doing a wheelie! We’d like to see people across the country getting involved and hopefully learning a bit of British Sign Language too,” said BDA Trustee Angela Spielsinger.

BDA, a registered charity which has been a pioneer and champion of Deaf people since it was founded in 1890, is driven by two main aims: the promotion of British Sign Language (BSL) – which is a language in its own right, separate and distinct from spoken English – and the right to bi-lingual education in the United Kingdom.

- ENDS-

For media information, please contact:
Rooster PR
T: +44 (0)20 3440 8930
E: BDA@Rooster.co.uk

About British Deaf Association

The British Deaf Association (BDA), a registered charity in England, Wales and Scotland, was founded in 1890. BDA is the only Deaf-led organisation that represents the Deaf community. Its two main aims are the promotion of BSL and the right to bi-lingual education

BDA stands for Deaf Equality, Access and Freedom of Choice and its work is focused on Deaf people being independent and able to make informed decisions. Deaf people can do anything a hearing person can – they just use a different language to do it. The charity champions the rights of Deaf people to use their first language – British Sign Language, which is a language in its own right, separate and distinct from spoken English.

BDA, which has been a pioneer and champion of Deaf people for 125 years, believes being Deaf is something to be valued. Deaf people have a rich cultural history, passionately embrace their identity and choose to use their first language – BSL.

For more information on British Deaf Association, please go to http://www.bda.org.uk/.

To make a donation of £1, £2, or £5 by texting BDA125 and the amount with a £ sign to 70660. (E.g. BDA125 £2).

Follow us on Twitter @BDA_Deaf and Facebook: https://www.facebook.com/BritishDeafAssociation

  • Date:
    27th Jul 2015
  • Category:
    Client News
  • Tags:
    Awareness Awareness Awareness Awareness Awareness British Deaf Association British Deaf Association British Deaf Association British Deaf Association British Deaf Association Campaign Campaign Campaign Campaign Campaign charity charity charity charity charity
  • Author:
    Victoria Randall
The Power of Visual Content on Social Media

Soon enough really isn’t soon enough these days, with...

Stunts of the Month

Another month, another fine selection of PR stunts have...

Apps We Love: Pocket

Commuting is hard – those 45 minutes of sheer...

Atmosphere Hotels & Resorts Set to Open OBLU by Atmosphere!

AtmosphereHotelsResortsSetOpenOBLUAtmosphereDiversParadisebyRoosterPR

Helengeli Island gets a complete makeover for opening of a value-focused resort, with its very own exotic House Reef!

Given its reputation for luxury, many would write the Maldives off as too expensive, however with more couples and families looking for an escape to paradise without the hefty price tag, Atmosphere Hotels & Resorts are to open the new value-focused resort OBLU by Atmosphere on 1 November 2015.

Located on Helengeli Island on the eastern rim of the North Malé Atoll, the resort is a 40-minute speedboat ride from Malé International Airport. As one of the only east-west pieces of land that make up the group of islands within the North Malé Atoll, Helengeli’s southern side forms the feeding channel into the atoll meaning an abundance of predatory marine life passes through. This, coupled with its exotic house reef just metres from the shoreline, makes it one of the most popular locations in the Maldives for channel diving. The waters around the island have now been declared a no-fishing zone so that resort guests will have exclusive access to explore this turtle and tropical fish paradise! Underwater enthusiasts will be able to take half or full day diving excursions as well as night time dives, so that whatever their experience level, they can explore the reefs and beautiful underwater habitats at a leisurely pace.

As well as the diving facilities, OBLU by Atmosphere also offers non-motorised water sports on the turquoise ocean including wakeboarding, kayaking and pedal boating. For those wanting to truly unwind, the resort’s Elena Spa offers a variety of massages and body treatments while the various bars and restaurants offer a diverse array of cuisine’s to try. All guests will stay on an all-inclusive plan that offers great value for cost-conscious travellers so that once they arrive, the only thing they’ll need to worry about is relaxing.

The four choices of accommodation include Deluxe Beach Villas that open directly onto the white sand and crystal blue horizon, or Lagoon villas that allow you to step down directly into the turquoise lagoon. For those really wanting to indulge, the resort’s premium Beach Suites come with their own private pool and outdoor deck. The villas and public spaces are a showcase of authentic Maldivian architecture with a fresh and vibrant colour palette.

OBLU by Atmosphere at Helengeli is the resort group’s second property, having opened Atmosphere Kanifushi Maldives in December 2013 to great success. The company’s offering of premium properties in the Maldives at accessible price points and with all-inclusive plans that offer genuine value has proven to be very popular with Brits, with more European visitors coming from the UK than any other country.

For more information, visit www.oblu-helengeli.com/.

Destinology (0800 634 2866, www.destinology.co.uk) is offering a seven-night stay at OBLU resort, Atmosphere Kanifushi Maldives from £1,499pp with 5% early bird discount for departures on 2 December 2015. Prices include all-inclusive accommodation, return economy flights to Malé International Airport from London Gatwick, Manchester or Birmingham Airport with Emirates and free return seaplane transfers.

Atmosphere Kanifushi Maldives is located in the exotic and sparsely populated Lhaviyani Atoll, just a 35-minute Seaplane flight from Malé International Airport. For more information, please visit www.atmosphere-kanifushi.com.

-ENDS-

For further information please contact:
Stuart Fyfe / Sakhita Sharma / Jo Kendall
T:       +44 (0) 20 3440 8930
E:       Atmosphere@rooster.co.uk

About Atmosphere Hotels & Resorts
Atmosphere Hotels & Resorts is a fresh, dynamic resort brand in the Maldives from the Resort Developers, Eon Resorts. The company opened its first property, Atmosphere Kanifushi Maldives in December 2013 to great success and it was named one of the top ten all-inclusive resorts for 2015 by AOL Travel*. This resort is surrounded by lush green vegetation, 2km of uninterrupted, pristine, white sandy beaches and an expansive turquoise lagoon.

Atmosphere Hotels & Resorts offers great value five-star properties which seamlessly fuse traditional and modern architecture to create an overall contemporary feel with a Maldivian touch.

The group will open diving resort OBLU by Atmosphere at Helengeli in November 2015 and a third property in early 2016.

Atmosphere Hotels & Resorts offers unbeatable value for money through their all-inclusive plans that offer guests a range of dining options as well as a number of complimentary amenities and activities that ensure a relaxed, hassle-free holiday at each of their resorts.

*http://travel.aol.co.uk/2014/09/22/all-inclusive-holidays-ten-of-the-best-for-2015/#!slide=aol_2929155

  • Date:
    31st Jul 2015
  • Category:
    Client News
  • Tags:
    atmosphere Diving Maldives OBLU resort pr Travel PR
  • Author:
    Kevan Barber

Cruise Nation Nominated for 2015 British Travel Awards

?????

Swansea-based cruise operator receives two travel retailer nominations

Cruise Nation has been announced as a nominated finalist for the ‘Best Online/Call Centre Travel Retailer’ and ‘Best Cruise Holiday Retailer’ in the prestigious 2015 British Travel Awards. The winners will be determined by the consumer, who has until 30 September to cast their vote, with the announcement made at the BTA Gala Awards Dinner held in London on 25 November 2015.

Cruise Nation is a British cruise tour operator who offer fly and cruise packages appealing to both established cruise passengers and new-to-cruise travellers. With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

“We’re delighted to be nominated for such a prestigious award and to take on some of the big boys of the industry! In only our sixth year of operating, it’s amazing to receive this recognition within the industry and its testament to our hard work as we aim to make cruising accessible to everyone,” said Phil Evans, Managing Director of Cruise Nation

British Travel Awards’ chief executive Lorraine Barnes Burton said: “The British Travel Awards are the largest consumer voted programme in the UK. Last year more than 1.25 million votes were cast to determine the winners and to receive a BTA is a true accolade, with the awards being recognised by the travelling public as the benchmark for excellence. Good luck to Cruise Nation - they must urge all their happy customers to cast their votes by 30 September.”

The British Travel Awards is a proudly independent organisation, with the votes verified by leading global accountancy practitioners Deloitte.

To book a cruise package visit www.cruisenation.com or call the experts at 0800 408 0758.

To vote for Cruise Nation, visit – http://britishtravelawards.com/btaform.php?nomLink=199 

-ENDS-

For further press information please contact:
Melissa Hobson/Tim Thackray
Rooster PR
E: cruisenation@rooster.co.uk
T: 020 3440 8927

 

Cruise Nation

Cruise Nation is an award-winning tour operator which aims to make cruising affordable for everyone, whether you’re an established cruise passenger or new-to-cruise.

The Cruise Nation team has over 50 years’ experience in the travel industry and pride themselves on creating cruise packages to an exciting range of destinations to suit all schedules, budgets and interests.

With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

For more information or to book your tailor-made cruise now, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

 

The British Travel Awards

The British Travel Awards is the largest awards programme in the UK created to reward the best companies in travel.  The British Travel Awards are easily the most recognisable of all travel industry accolades amongst consumer and industry professionals alike with categories spanning all types of holiday experience – transport, destination, cruise, customer service, holiday extras, and accommodation. The British Travel Awards symbol is the benchmark for excellence when it comes to finding out who really is the best in the business.

The British Travel Awards are funded by the registration fees and patronage of sponsors who have identified the ROI from increased brand visibility and sales opportunities as the consumer and trade audience grows exponentially year-on-year

  • Date:
    27th Jul 2015
  • Category:
    Client News
  • Tags:
    cruise Cruise Nation Deals Travel Awards
  • Author:
    Victoria Randall

British Deaf Association Launches #WheelsUp4BSL Campaign

BritishDeafAssociationLaunchesWheelsUp4BSLCampaignFromRoosterPR

Social media campaign aims to raise awareness of Deaf Community and British Sign Language

The British Deaf Association (BDA) is calling for people across the country to raise awareness of its 125 Anniversary by taking part in its #WheelsUp4BSL campaign.

Following the charity’s recent record attempt for the most people performing simultaneous bicycle wheelies, BDA is calling for people across the country to attempt their own wheelie. All the participants need to do is take a picture or record a short video of them attempting to do their own wheelie at home. They can use anything on wheels including bicycles, scooters, skateboards, baby buggies or even airplanes – as long as they’re careful to be safe!

Participants are also encouraged to use some basic signs in BSL to nominate friends and family to do a #WheelsUp4BSL and make a donation of £1, £2, or £5 by texting BDA125 and the amount with a £ sign to 70660. (E.g. BDA125 £2). To learn how to nominate using British Sign Language, watch this short video here: https://vimeo.com/134345942.

The social media campaign aims to raise awareness of the work of the BDA and encourage people to learn some simple signs in BSL.

“We’re excited to launch our #WheelsUp4BSL campaign and hope people are inspired to come up with lots of different fun – and safe – ways of doing a wheelie! We’d like to see people across the country getting involved and hopefully learning a bit of British Sign Language too,” said BDA Trustee Angela Spielsinger.

BDA, a registered charity which has been a pioneer and champion of Deaf people since it was founded in 1890, is driven by two main aims: the promotion of British Sign Language (BSL) – which is a language in its own right, separate and distinct from spoken English – and the right to bi-lingual education in the United Kingdom.

- ENDS-

For media information, please contact:
Rooster PR
T: +44 (0)20 3440 8930
E: BDA@Rooster.co.uk

About British Deaf Association

The British Deaf Association (BDA), a registered charity in England, Wales and Scotland, was founded in 1890. BDA is the only Deaf-led organisation that represents the Deaf community. Its two main aims are the promotion of BSL and the right to bi-lingual education

BDA stands for Deaf Equality, Access and Freedom of Choice and its work is focused on Deaf people being independent and able to make informed decisions. Deaf people can do anything a hearing person can – they just use a different language to do it. The charity champions the rights of Deaf people to use their first language – British Sign Language, which is a language in its own right, separate and distinct from spoken English.

BDA, which has been a pioneer and champion of Deaf people for 125 years, believes being Deaf is something to be valued. Deaf people have a rich cultural history, passionately embrace their identity and choose to use their first language – BSL.

For more information on British Deaf Association, please go to http://www.bda.org.uk/.

To make a donation of £1, £2, or £5 by texting BDA125 and the amount with a £ sign to 70660. (E.g. BDA125 £2).

Follow us on Twitter @BDA_Deaf and Facebook: https://www.facebook.com/BritishDeafAssociation

  • Date:
    27th Jul 2015
  • Category:
    Client News
  • Tags:
    Awareness British Deaf Association Campaign charity
  • Author:
    Victoria Randall

A Fiver Won’t Go Far in London – So Spend Wisely and Buy Time with Pickle

FiverWontGoFarLondonSpendWiselyPicklebyRoosterPR

With a minimum job value of £5, Pickle can help you out with a whole host of small tasks in the capital.

You’ll be lucky to get much change from a fiver when buying a pint in central London and you wouldn’t get far in a taxi for the same amount either. But flexible task app Pickle is hoping to put the value back into a fiver this summer.

Pickle is a peer-to-peer task app that enables users to get help with any job. The minimum job value is set at only £5, which is considerably lower than other apps on the market and allows for complete flexibility in the type of job request posted.

Time is a precious commodity in 2015 and especially so in the capital, so Pickle hopes to help free up the time that all those little jobs and tasks take up. Need someone to give the house a quick vacuum, pick up your dry cleaning, proof-read a document or even provide some voiceover work? These could all be done for as little as a fiver!

15-07-21, Fiver Infographic FINAL

Source: http://www.expatistan.com/cost-of-living/london

What sets Pickle apart from its competitors is how it allows users to post ANY task, however small, everyday, or even outlandish it might be. Pickle is also the only task app to offer no fixed pricing structure. Its live auction system allows DOs to bid for jobs, giving them an all-important competitive edge, and enables NEEDs to negotiate costs to ensure they get the best value for money.

Creator and Founder, Daneh Westropp, said: “It’s sometimes the little tasks that can get in the way of the important things in life. With a minimum job value of £5, Pickle is the only app that gives users the option to post any task, allowing you to clear your to-do list!”

Available now in the App and Play Stores, the new Pickle App is free to download.

For more information or to download the Pickle app, please visit: www.wearepickle.com

-Ends-

Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Founder and Creator, Daneh Westropp.
Follow Pickle: @WeArePickle / www.facebook.com/weRpickle

For further press information, please contact:
James Brooke / Julie Aguilera / Nick Wheywell / Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: Pickle@Rooster.co.uk

About Pickle:
Pickle is a peer-to-peer on demand task app that enables users to get help with any job imaginable at a price set or negotiated by them.

Pickle connects anyone happy to pay for help with odd or not-so-odd jobs (NEEDs), to willing locals who are available to lend a hand, on-demand (DOs).

It is the first and most flexible peer-to-peer task app in the UK. Unlike other task apps on the market, Pickle has no fixed pricing structure. A live auction system allows DOs to bid for jobs (giving everyone that competitive edge) and NEEDs to negotiate costs to ensure the best value for money.

With more job categories than competitor apps, including cooking, packing, translation, nails or dog walking, as well as ‘miscellaneous’ for all those random needs, Pickle gives users complete freedom to post any job, anytime. No matter how outlandish or seemingly mundane the task, Pickle will find someone to do it.

The Pickle minimum job value is set at only £5. Considerably lower than other apps on the market, this also allows for complete flexibility in the type of job request posted.

With integrated GPS and designed with ease of use in mind, Pickle offers a truly streamlined user experience.

Download the Pickle iPhone app from http://apple.co/1MMYHfd, or Android app from http://bit.ly/1PC3Rds.

  • Date:
    24th Jul 2015
  • Category:
    Client News
  • Tags:
    App London Pickle start-up tech pr
  • Author:
    Kevan Barber

Aqua-Firma Releases Its ‘Ultimate Spitsbergen’ Portfolio

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Expedition Cruises & Sailing Adventures In the Realm of the Polar Bear.

Aqua-Firma, the wilderness travel company, has unveiled a new ‘Ultimate Spitsbergen’ portfolio to add to its existing range of once-in-a-lifetime experiences. The Aqua-Firma team has in-depth experience of polar travel – so travellers who pick up the phone in search of a perfect polar experience will be advised by an expert who leads polar expeditions; is a qualified marine scientist; has scuba dived both North and South poles; or may have kayaked with walruses!

The new ‘Ultimate Spitsbergen’ portfolio gives guests the opportunity to explore or revisit the polar archipelago alongside wildlife and marine life polar experts. Aqua-Firma offers safe and responsible small ship and sailing voyages to explore some stunning mountain, glacier and fjord coastline in search of polar bears, whales, walruses, Arctic foxes and more; and by Autumn, opportunities to witness the Northern Lights.

Lying 600 miles from the North Pole, Spitsbergen is an ideal location for exploring the vast array of Arctic marine and wildlife. With 2,000 to 3,000 polar bears, hundreds of thousands of migrating birds, and pods of Blue, Fin, Beluga, Minke and Humpback whales, voyagers can expect exciting opportunities to photograph and observe Arctic animals amongst the vast polar wilderness.

An adventure highlight of the portfolio includes a new and unique Norway to Bear Island Arctic Sailing Voyage. This hands on sailing adventure gives people the chance to play their part in an expedition across the Arctic Ocean. The voyage begins in Northern Norway where the team will search for marine life amongst some of Europe’s most beautiful and wild islands and fjords. The yacht will then head across the Arctic Ocean to the incredibly remote Bear Island before reaching South Spitsbergen. This voyage will run in the Arctic Spring when sea ice fringed southern Spitsbergen offers opportunities for polar bear sightings, as well as the chance to see whales and huge waves of migratory birds. Aqua-Firma marine scientist, Charlotte Caffrey, will be on board to provide an insight into whales and other wildlife spotted throughout the voyage.

Voyages such as a Special Polar Bear Voyage are taken onboard larger ice strengthened ships, dedicated to maximising opportunities to observe polar bears. Encounters have been wonderful year on year for several key reasons:

  • The ship is of the highest ice rating and able to both push through as well as sit in ice (polar bears often walk up to hull and observe you!)
  • The departure is scheduled before the seasonal melt with the aim of targeting the fast ice at known polar bear hunting grounds.
  • Onboard is polar bear expert and photographer Rinie van Meurs who, with in depth knowledge of their distribution and behaviour, has for decades led us to wonderful sightings of mother polar bears and their playful cubs, as well as the more gruesome scenes of hungry bears actively hunting seals on the ice.

From Spring to early Autumn, Aqua-Firma’s Arctic voyages offer opportunities for sea and land exploration on board expedition cruises, classic tallships and a smaller adventure sailing yacht. Voyages last between 8 and 16 days.

Motor ships benefit from more spacious en suite cabins, more varied wining and dining and the opportunity on some voyages to incorporate sea kayaking and scuba diving. Tallship and sailing yacht voyages offer a pioneering experience with fewer people; and when winds are favourable, a perhaps closer connection with the Arctic elements.

“Voyages to Spitsbergen offer once-in-a-lifetime experiences in amongst some of the most dramatic Arctic coastal wilderness,” says Aqua-Firma marine scientist and expedition leader Charlotte Caffrey. “It is a special moment when you come close to a polar bear in its natural environment, or a pod of ghostly white beluga whales break the water’s surface beside you, sea ice to one side, glaciers descending from rocky mountains on the other.”

The Aqua-Firma Ultimate Spitsbergen Portfolio includes:

To speak to one of Aqua-Firma’s expert team who can help you tailor your trip of a lifetime, please call 0844 412 0848.

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8924
E: Aqua-Firma@rooster.co.uk

About Aqua-Firma
Aqua-Firma offers opportunities for safe and responsible encounters with wildlife and marine life in wilderness locations around the planet. Its unique adventures bridge land and sea from the Equator to the Poles; and where possible brings clients into close proximity to wildlife and marine life whose conservation and research the company helps to fund. Aqua-Firma’s polar voyages contribute to carbon offset programmes which have so far helped to establish and protect rainforest and coastal reserves in Peru, Madagascar, Ecuador and Costa Rica. It tropical journeys often bring clients into uniquely close contact with whales, whale sharks, giant manta rays, turtles and other wildlife in the company of researchers the company helps to fund.

For more information go to: www.aqua-firma.comhttps://www.facebook.com/AquaFirma and https://twitter.com/aquafirma

  • Date:
    22nd Jul 2015
  • Category:
    Client News
  • Tags:
    adventure Aqua-Firma Travel PR Wildlife
  • Author:
    Victoria Randall

Photograph Grizzly Bears in Alaska with New Tatra Photography Tour

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New nine day workshop by Tatra Photography gives photographers the chance to snap grizzly bears in their natural environment amidst the spectacular beauty of Lake Clark, Alaska.

Tatra Photography has unveiled a new workshop running from the 3 – 11 and the 10 – 18 September 2016. The tour will give guests the opportunity to shoot at Lake Clark in Alaska, which is a paradise for photographing grizzly bears.

This rare and amazing opportunity includes return flights, transfers, full-board accommodation, guide services and national park entrance fees.

Lake Clark has one of the highest populations of Grizzly Bears in the world and photographers will have the opportunity to capture female bears with their cubs in the meadow, as well as bears fishing for salmon or clamming on the beach. These images will be perfectly complimented by the incredible backdrop that Lake Clark has to offer: an array of stunning volcanoes, jagged mountains, glaciers, wild rivers and waterfalls.

The schedule of the package is entirely dictated by the movements of the bears and guests will spend at least eight hours a day photographing the animals.

The tutor for this tour is multi-award winning wildlife photographer and feature contributor to National Geographic magazine, Andrew Parkinson, who will ensure that the group positions themselves for the best light backdrops. Andrew will also be accompanied by experienced guides who have an in depth knowledge and experience of each individual bear.

Throughout their stay, guests will stay at the Homestead Bear Lodge, giving them the chance to fully immerse themselves in their natural surroundings. All rooms are spacious with Ensuite facilities and fantastic views of either Lake Clark or the gardens surrounding the lodge.

“We are thrilled to be able to offer photographers this once in a lifetime opportunity to capture these bears in their natural environment. Grizzly bears always make for fascinating photographic subjects and with Lake Clark as their backdrop and the guidance of Andrew Parkinson, guests will inevitably come back with an impressive selection of photographs” said Matt Jevons, founder of Tatra Photography.

The Tatra Photography Grizzly Bears tour runs from 3 – 11 / 10 – 18 September 2016 available from £5,499 per person and includes:

  • Return flights from London Heathrow to Seattle (contact Tatra Photography for pricing without flights or for an alternate departure airport)
  • Return airport transfers
  • 1 night accommodation in Anchorage based on single rooms including breakfast
  • Six nights’ accommodation in Bear Lodge based on Twin Shared rooms including full board
  • Six days photography course
  • Guide services & National Park entrance fees
  • All transport to photography locations

For more information or to book, go to tatraphotographyworkshop.com

-Ends-

For further press information please contact:
Melissa Hobson / Tim Thackray
Rooster PR
T: +44 (0) 20 3440 8930
E: MountainParadise@rooster.co.uk

Tatra Photography
Tatra Photography offer photography landscape courses and wildlife photography workshops in some of the most scenic areas of Europe and beyond. Established in 2010, Tatra Photography offers the opportunity to watch wild bears in the Tatra Mountains, big cats in Kenya and elephants in Botswana, or capture stunning landscapes from the highlands of Iceland to the stunning Yosemite National Park. All workshops include a masterclass from Tatra Photography’s team of professional photographers.

  • Date:
    15th Jul 2015
  • Category:
    Client News
  • Tags:
    Photography Tatra Travel Travel PR
  • Author:
    Victoria Randall

Holidaymakers’ Phone Habits Revealed

HolidaymakersPhoneHabitsRevealedFromRoosterPR

78 per cent of tourists use their phone abroad

A survey by leading inflight connectivity provider, AeroMobile, has revealed that 78 per cent of tourists use their phone abroad.*

The survey, carried out by OnePoll, shows SMS to be the most popular phone service used at home and abroad. Of the respondents, 41 per cent used SMS on a daily basis at home, and 26 per cent while on holiday.

Accessing social media is also popular with almost one in three (29 per cent) active users at home, compared to almost one in five (17 per cent) tweeting, Facebooking or Instagramming whilst away. It’s a similar story with instant messaging with almost one in three (28 per cent) using it on a daily basis at home, compared with 21 per cent while abroad.

Almost one in five (17 per cent) people use their phone to send work emails while at home; more than half of these (10 per cent) continue to do so abroad. Similarly, 19 per cent of travellers use their mobiles to surf the web abroad, compared to 35 per cent at home.

Voice is the only service that falls drastically with 36 per cent of respondents making calls on a daily basis at home, compared to just 16 per cent when travelling. The use of voice is noticeably replaced by instant messenger when travellers are abroad.

The results show people want to be connected wherever they are, at all times. This is also true inflight – AeroMobile figures show a 50 per cent uplift in the number of passengers using their inflight network in Q1 2015, when compared to the same period in 2014.**

“It’s interesting to see how connected holidaymakers are and these statistics reflect what we’re seeing in the air. People still want to use their phones to keep in touch with what’s going on at home, even at 30,000ft. Inflight connectivity is used for all sorts, from a quick WhatsApp message to sending important work emails or listening to voicemail”, said Kevin Rogers, CEO of AeroMobile.

AeroMobile provides technology that allows the safe use of passengers’ own mobile phones onboard aircraft. The service is available on airlines including Emirates, Etihad, Aer Lingus, Singapore Airlines, Lufthansa and Virgin Atlantic. The company has roaming agreements with more than 310 network operators across 140 countries worldwide.

The service is simple to use; passengers simply turn on their mobile device to connect to the network and are billed directly by their mobile operator at international roaming rates.

-ENDS-

Notes to editors

*Survey commissioned by AeroMobile and undertaken by OnePoll between 25 March 2015 and 07 April 2015. The survey questioned 4,250 adults in the UK, Germany and UAE. All figures quoted refer to the number of people using the service at least once per day.

Please see below for data referred to:

Service Percentage of people who use this at least once a day at home Percentage of people who use this at least once a day abroad
Text (SMS) 41 26
Instant Message 28 21
Call 36 16
Check voicemail 17 9
Send work emails 17 10
Send personal emails 23 13
Surf the internet 35 19
Update / check social media sites 29 17
Play games 20 12
Shopping 12 5
Stream video/TV 14 7
Stream music 13 7

** AeroMobile data, June 2015

For further press information, please contact:
Rooster PR
T: +44 (0)20 3440 8930
E: AeroMobile@Rooster.co.uk

About AeroMobile

AeroMobile Communications Limited is a UK-based mobile service provider for the aviation industry. AeroMobile provides world class, proven, technology and services that enable airline passengers to use their own mobile phones for voice, texting and mobile data whilst inflight.

As part of the Panasonic Group’s Global Communication Suite, AeroMobile’s services are available for installation either at the point of aircraft manufacture (line fit) or on aircraft in service (retrofit) across both Airbus and Boeing aircraft.

Since 2008, over 27 million passengers have successfully connected to the AeroMobile network inflight.

The AeroMobile service is currently available across airlines, including Emirates, Etihad Airways, Lufthansa and Virgin Atlantic.

For more information on AeroMobile go to www.aeromobile.net

Follow us on Twitter @AeroMobile

  • Date:
    14th Jul 2015
  • Category:
    Client News
  • Tags:
    Holidays Inflight Connectivity Mobile Technology PR
  • Author:
    Victoria Randall

Passenger Numbers Soar for WOW air!

PassengerNumbersSoarWOWairbyRoosterPR

Passenger numbers up by 49% in June 2015 compared with the same month in 2014

WOW air, Iceland’s only low-cost airline, has enjoyed an increase in passenger numbers by 49% in June 2015 compared with the same period in 2014. 83,000 passengers travelled with WOW air during the month with passenger load factors also up to 84%, an 8% increase over the same period.

Skúli Mogensen, CEO and founder of WOW air said: “I am very happy with these substantially higher passenger load factors, given with the huge increase in our network over the past year. Based on the wonderful reception we have received, it is clear that we will continue to expand and add more destinations next year on both sides of the Atlantic.”

As well as routes to key European cities, such as London (Gatwick), Paris, Amsterdam and Berlin, WOW air has added routes to Boston and Baltimore-Washington in March and May 2015 respectively. Other new routes to have been launched in the period, all originating at Keflavik, are Billund, Dublin, Rome and Tenerife. WOW air operates its routes with six aircraft, which includes the new A321 aircraft added to the fleet for the US routes.

For more information or to book visit www.wowair.co.uk or call 0118 321 8384.

-Ends-

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
T:       +44 (0) 20 3440 8930
E:       teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2013.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

As of Spring 2015, the airline services 20 destinations across Europe and North America including London, Paris, Berlin, Copenhagen, Washington DC and Boston.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft across Europe and four Airbus A321 aircraft that service its transatlantic routes.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    13th Jul 2015
  • Category:
    Client News
  • Tags:
    Airline PR Iceland keflavik london gatwick passengers WOW air
  • Author:
    Kevan Barber

Take a Dip in Iceland All Year Round with WOW air

TakeDipIcelandAllYearRoundWOWairbyRoosterPR

With the most swimming pools per capita there are dips to be had around the corner from every volcano, geyser and glacier in Iceland!

You can pack your bathers all year round when flying with WOW air, Iceland’s only low-cost airline! Where Brits head to the pub to socialise, Icelanders go for a swim and despite the cold sea that surrounds the island nation, they have more swimming pools per capita than any other country in the world – handily heated year round by Iceland’s geothermal energy! So this summer forget about that infinity pool on the Mediterranean and join the Icelanders for a rejuvenating dip with views of geological wonders.

Here are the top picks for this summer:

Secret Lagoon
Dating back to 1891, this is Iceland’s oldest swimming pool and also a lot older than any UK brutalist monstrosity leisure centre. Situated in a geothermal area near Flúðir, the Secret Lagoon was replaced by locals in 1947, falling into a state of disrepair. The lagoon has undergone a recent renovation and is once again open to the public. As well as waters hitting up to 40 degrees Celsius year round, the pool’s surrounded by geothermal spots including a small geyser that erupts every five minutes. The isolated pools and consistent water temperature make this a great place to view the Northern Lights from too (primary Lights season is from September to April).

The Secret Lagoon is around 90 minutes’ drive from central Reykjavik and close to the Golden Circle route that takes in Gullfoss, Geysir and Thingvellir National Park. Entrance fees are just 2,500 ISK (around £12) but free for children up to 16 when accompanied by their parents. More information at www.secretlagoon.is.

Laugardalslaug
Reykjavik has seven public swimming pools, Laugardalslaug being the largest. This is as good as public swimming facilities can be with a 50m outdoor pool, recreational pools, numerous hot spas with water naturally at 37 degrees Celsius (one even filled with salty sea water), an 86 metre waterslide, a thermal steam bath and more. The pools are open daily from 06:30 all the way to 22:00, catering for city dwellers visiting before and after work.

Entrance to Laugardalslaug is just 650 ISK for adults and 140 ISK for children (around £3.15 and 65p respectively). More information at www.reykjavik.is/stadir/laugardalslaug.

Laugarvatn Fontana
This is the truly luxurious option when it comes to bathing in Iceland. Opened in 2011, the spa is situated on the shores of Lake Laugarvatn with panoramic views across the water during the day. At night the spa is kept dark, adding to the atmosphere as the steam rises into a sky which, at the right time of year, puts on a vivid Northern Lights display. The facility also bakes their own rye bread on site using the traditional Icelandic technique of burying the bread in its metal tin to be baked by the underground geothermal energy. This, and other Nordic foods can be sampled in the on-site restaurant, well worth dining at.

Although the spa is a 90 minutes’ drive from Reykjavik, Fontana is perfectly situated to be tied into a Golden Circle or Northern Lights tour with Thingvellir National Park just 20 minutes away, readily available with Reykjavik Excursions. Entry costs 3,400 ISK (approx. £16) for adults 17 or over while children enter FREE. For more information, visit www.fontana.is.

Nauthólsvík Geothermal Beach
Most tourists head to Iceland to avoid the monotony of a beach holiday. But everyone loves a beach day at some point during the summer and Icelanders are no different. A popular spot is Nauthólsvík Geothermal Beach which, unlike the Southern Coast Beaches, has bright white sand. As well as a beach with its refreshingly cool sea, the bay also has three pools, including two hot tubs, and a long, shallow sea-water pool that is geothermally heated to 38 degrees Celsius.

Situated on the coast by Reykjavik’s airport and below Perlan that overlooks the city, the geothermal beach is just a ten minute drive from Laugavegur, the city’s main thoroughfare. Entry is free during summer. For more information visit www.nautholsvik.is.

WOW air flies eager swimmers from London Gatwick to Reykjavik six days a week (daily from 27/09) with up to two flights per day. Prices start from just £49 each way including taxes and hand luggage allowance large enough for a swimming costume.

For more information or to book visit www.wowair.co.uk or call 0118 321 8384.

-Ends-

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2013.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

As of Spring 2015, the airline services 20 destinations across Europe and North America including London, Paris, Berlin, Copenhagen, Washington DC and Boston.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft across Europe and four Airbus A321 aircraft that service its transatlantic routes.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    6th Jul 2015
  • Category:
    Client News
  • Tags:
    Airline PR geothermal Iceland pools swimming WOW air
  • Author:
    Kevan Barber

UN Recognise Azimo as One of the Best Value Money Transfer Services

AzimoRaises$20MillionFuelGlobalGrowthFromRoosterPR

Fin-Tech start-up Azimo recognised by the UN as a major player in the global remittance market.

The week after Azimo announced a $20 million Series B funding round*, the London-based digital money transfer service has been recognised by the United Nations as one of the most comprehensive and best value money transfer companies in two of Europe’s largest markets: the United Kingdom and Germany.

A new report commissioned by UN Agency IFAD (International Fund for Agricultural Development), using World Bank statistics, shows Azimo as cheaper than legacy players Western Union, MoneyGram, Ria and Small World when sending money from the UK**. The report also highlighted Azimo’s coverage of recipient countries, reflecting the company’s ongoing mission to disrupt the $600 billion global remittance market.

Click to enlarge images:

Info 4

Info 1

In another blow to its competitors, Azimo recently announced it has built the most comprehensive network of any digital player, sending money to over 200 countries worldwide, reaching five billion people in over 80 different currencies.

Info 2

According to the IFAD report the UK sends over US$17 billion in remittances to developing countries with Nigeria its main corridor. Additionally, fifty percent of flows go to six Asian countries: India, Pakistan, China, Philippines, Bangladesh and Sri Lanka.

More than 3.5 million remittance transfers are sent from Germany to the developing world every year, amounting to over US$14 billion. Poland is the main EU recipient of remittance flows from Germany with Lebanon, China, Vietnam, Nigeria, Serbia and Thailand among other major recipients of Germany’s flows.

According to IFAD, “It is particularly in the poorest and most rural countries where remittances can ‘count the most’… [and] it is on the receiving end that remittances are perceived as anything but ‘relatively low value’”.

Remittances not only increase financial resilience for the poorest of the poor but also offer opportunities towards financial independence.

Azimo founder and CEO, Michael Kent said: “We are big supporters of the works that the UN, IFAD and the World Bank are doing to bring more competition and lower pricing to the global remittance market. It’s great to be recognized by them as one of the best value money transfer companies in the UK and German markets. The most important thing is by cutting out the high cost high street value chain we are able to offer the world’s migrants a great deal – ensuring more of their hard earned cash reaches family and friends rather than lining the pockets of the high cost legacy players.”

Info 3

“When you see the stats laid out in front of you, it highlights the stark discrepancies between money transfer rates. We hope this IFAD report will help those using money transfer services by giving a clear breakdown of the options available to them. And, of course, we’re pleased to see Azimo recognised as one of the best options for UK and German customers,” concluded Kent.

Azimo is the world leader in online and smartphone-based money transfers – providing a fast, secure and low-cost alternative to legacy high street remittance services. Last week Michael Kent, CEO and founder of Azimo, spoke on the subject of innovation at the International Day of Family Remittances. The day was aimed at raising awareness of the importance of migrants transferring money home towards both global development and local communities around the world.***

Notes to Editors

* The Series B funding round was led by Frog Capital, with participation from MCI Investments and existing investors*, including Greycroft Partners, Accion’s Frontier Investments Group, e.ventures, TA Ventures, Anthemis, RI Digital Ventures and KRW Schindler Investments.

** Sending Money Home: European flows and markets (June, 2015) – Commissioned by the International Fund for Agricultural Development (IFAD) and based on analyses undertaken by IFAD on World Bank Data. (IFAD) is a specialized agency of the United Nations http://www.ifad.org/remittances/pub/money_europe.pdf

***Governing Council of IFAD declared 16 June the INTERNATIONAL DAY OF FAMILY REMITTANCES – see http://goo.gl/t5G26a

-Ends-

For further press information, data, interviews and case studies, please contact:
Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo
Azimo is a London-based online money transfer service, changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to over 200 countries across the world, from any internet connected device.

www.azimo.com
www.facebook.com/azimomoney
@azimomoney

  • Date:
    6th Jul 2015
  • Category:
    Client News
  • Tags:
    Azimo Money Transfer Technology PR United Nations
  • Author:
    Victoria Randall

The Power of Visual Content on Social Media

Social Media Blog post

Soon enough really isn’t soon enough these days, with people leading busier lives than ever, the need for quick information has never been higher. A new age is upon us, bringing with it new and exciting ways to connect with the baying public. The use of visual content has taken off in the past few years, with a multitude of companies finding new ways to communicate with their audience; so why the sudden surge in professionally created graphics and infographics, do they achieve more interest than articles?

These days’ social media out-ranks almost any other source of information, with 74% of adults using some form of online platform. As well as this, 63% of social media is now made up of images, according to a Citrix report from January. Though it’s not just posting information that gets a high number of views, it’s the online community that shares stories, links and visual content that creates an intricate web of online communication. This has led to a huge rise in infographics, making information and brands easy to share, as brands try to cram in key messaging to their visuals. Research has shown that relevant images get 94% more engagement than other posts; so why do these picture formats of information garner so much more interest?

It’s a simple answer that follows the semiotic analysis on all signs, colours and words; each person has a pre-conceived notion of certain images or colours (which in the vaguest sense can be homed into culture), and playing on these can trigger a positive response on the most subconscious of levels. Thinking of articles less as inter-textual language, and more in terms of psychology, can show that the content takes a secondary relevance when it comes to responses – that and the brain can process visuals 60,000 times faster than it does text.

Now that companies can understand the best way to connect to their audiences, there is no stopping the constant images, information and trends that appear online. Making the most out of visual content is something that has seen huge success is such a short space of time, so strike whilst the iron’s hot and connect with your audiences the smart way.

  • Date:
    3rd Aug 2015
  • Category:
    Rooster News
  • Tags:
    blog infographics instagram Social Media twitter visual content
  • Author:
    Kevan Barber

Stunts of the Month

StuntsoftheMonthbyRoosterPR

Another month, another fine selection of PR stunts have made big impacts online and in the media. Here’s our favourite couple from July so far!

Canterbury or Canterburger?
A low-budget stunt that caught our eye this month was by GBK who renamed Canterbury to Canterburger on road signs to welcome their new restaurant opening in the city. The main aim had to be local press to start with, but the stunt did gain some real traction on social media too with the likes of The Poke getting in on the action.

The only negative? Byron also opened a burger joint in the city within days of GBK and many saw this stunt as their work!

Rod Stewart’s Allowed to Stay at Holiday Inn Again!
The last stunt was cheap but how about this one for a completely free initiative? Rod Stewart was banned back in the 70s from Holiday Inns for being too rock ‘n’ roll and wrecking rooms. Following Rod mentioning the ban on James Cordon’s Late, Late Show, the global hotel company decided to welcome Rod back. Quick thinking from Holiday Inn’s communications team meant their tweet announcing the change in rules prompted not only retweets and social media conversations but also in tabloid coverage in the UK and undoubtedly the States. Quick thinking reactive PR at its best!

Embedded image permalink

Kevan Barber

  • Date:
    24th Jul 2015
  • Category:
    Rooster News
  • Tags:
    Byron canterburger canterbury GBK holiday inn july stunts stunts of the month
  • Author:
    Kevan Barber

Apps We Love: Pocket

AppsWeLovePocket

Commuting is hard – those 45 minutes of sheer boredom you must contest with five days of the week morning and evening. If you work every day for a year that adds up to 15 days’ worth of travel. Those 45 minutes have been made painless and, dare I say, fun this month with my discovery of the website ‘Pocket’ which also comes in a handy app form for mobiles.

With technology evolving and industries shifting more towards the digital – apps like Pocket are increasingly useful in making sure you are up to date on the latest news, wherever you are. You can personalise your page with news from whatever you are most interested in – mine ranges from articles from BBC News and the FT to lighter bits from BuzzFeed and Elle Online.

Pocket collates your chosen webpages into a Pinterest-like page allowing you to read them seamlessly. The app and website is nicely presented and easy to use – perfect even for technophobes!

Working in a dynamic, fast-paced industry means being well-informed is important and this app makes keeping up with the news easy and my tube journey now seems so much shorter – win, win! It’s simple to use and just works which is all I look for in an app. What’s even better is that I can have some peace of mind knowing that I am not wasting 15 days of my year looking at dark underground tunnels! You can find out more and download it over at http://getpocket.com/

Sunita Ghalley

  • Date:
    20th Jul 2015
  • Category:
    Rooster News
  • Tags:
    android App Apps commuting ios pocket tech
  • Author:
    Kevan Barber

London, From the Eyes of a Brummie!

LondonfromtheeyesofaBrummiebyRoosterPR

Samuel Johnson famously said: “When a man is tired of London, he is tired of life; for there is in London all that life can afford.”

A wise sentiment indeed and arguably one that can apply to any newcomer to the capital. Since re-locating from the Midlands to London, there are certain things that I have noticed which baffle me, but also add to the uniqueness that make up this crazy place.

Strange things include:

  • No one talks to anyone else on the Tube or makes eye contact; this is UNHEARD of on Midlands’s trains where Brummies talk loudly and often to total strangers.
  • In London, people genuinely seem to enjoy exercise and use the parks for running as opposed to drinking cider. Hard-core runners sometimes have a heavy backpack in tow which begs the question: why make exercise more punishing for yourself than it already is?
  • Rushing around is compulsory, even if you’re not in a hurry. Ditto tutting loudly with fellow commuters when a coach load of tourists invade your Tube carriage.

Certainly there are some aspects of London life that are strange and require some getting used to, but I can also say with absolute certainty that this is the best city in the world.

Last weekend for example, my university friend came to visit. A fellow Brummie and foodie enthusiast, we headed to Brixton Market and sampled some of the amazing culinary delights the famous South London venue had to offer, before heading to Brick Lane in East London, home to hipsters and vintage clothing shops. We had a great day and both concluded that whatever you fancy doing, London has something to offer.

To end with a quote from Charlotte Bronte which particularly resonates: “I like the spirit of this great London which I feel around me. Who but a coward would pass his whole life in hamlets; and for ever abandon his faculties to the eating rust of obscurity?”

Moving from my hamlet and swapping farm animal neighbours for streets crowded with people is a shock to the system, but do I regret it? Not in the slightest. Would I encourage other young country dwellers to up sticks and head to the city as well? Most definitely!

Jo Kendall

  • Date:
    8th Jul 2015
  • Category:
    Rooster News
  • Tags:
    birmingham blog brummie jo kendall London tube
  • Author:
    Kevan Barber

A day at the Aspire Digital Summit

ADayAtAspireDigitalSummitbyRoosterPR

On Monday 29 June I attended the first Aspire Digital Summit. The event, which took place at the Savoy Hotel, was appropriately partnered with Google.  With an impressive collection of speakers including the UK and Ireland General Manager of Airbnb, expectations were high.

The event was designed to bridge the gap between the digital world and luxury travel and with fascinating insights and unique perspectives, I certainly left with a lot to reflect on. However, there was one thing that every speaker agreed on; the definition of luxury, particularly in travel, has changed.

Highlights of the day included a thought-provoking talk by Nishma Robb, Head of Marketing at Google who focused on the shift in the consumer’s needs now that the digital world is so advanced. Nishma said that the travel industry has never needed to work harder since this is the most entitled consumer the world has ever seen.  She described the typical luxury customer as wanting an ‘on demand, instantly gratifying, decision free lifestyle’.

Another interesting talk came from Robbie Bargh, Creative Director of Gorgeous Group who discussed the different generations of luxury travellers. He argued that the ‘elastics’ generation are being ignored and forgotten when really brands should be focusing on them since they are the generation with the most substantial disposable income.

The day ended with Travolution editor Lee Hayhurst interviewing James McClure, General Manager UK & Ireland, Airbnb. When asked how he now defines luxury, James gave an interesting insight into luxury no longer being about labels and material objects but about the customer wanting to experience ‘money cannot buy moments’. It is these experiences that are becoming ever more important in our PR messaging as media come to share the view posed by James that it’s experience over fancy design.

Altogether, a great day and we’re already eagerly awaiting next year’s summit.

Sarah Sullivan

  • Date:
    3rd Jul 2015
  • Category:
    Rooster News
  • Tags:
    airbnb aspire aspire digital summit google luxury Travel
  • Author:
    Kevan Barber

Three Ways Brands Can Deal with Internet Trolls

3waysbrandscandealinternettrollsbyRoosterPR

“A person whose sole purpose in life is to seek out people to argue with on the internet over extremely trivial issues. Such arguments can happen on blogs, Facebook, Myspace and a host of others.”Urban Dictionary

Social Media is a great tool for both brands and consumers. For brands, it offers the opportunity to reach potential customers who care about your products or services much quicker and easily, as well as communicate your key message in a more engaged environment. By shedding the traditional image of a corporate and stuffy enterprise that exists solely to make profit, it allows businesses to build an audience of avid fans all over the world ready to recommend you to others.

For consumers, it’s forced brands to become more transparent. Customer Service is now a traceable assist that brands cannot risk ignoring. Of course, this means that behind the safety of their smartphones or keyboards, internet users can now publically broadcast their satisfaction or dissatisfaction with you, and they will.

A troll and an unhappy customer is not the same thing. It’s vital that brands understand this. An unhappy customer is looking to be heard in order to find a solution to their problem. Ignore them and you risk alienating your entire community by demonstrating that you don’t care about their business. A quick and helpful response to this will show your entire online audience that you’re listening and care about your customers and can easily defuse the situation. In some cases, it can actually improve your customer relationships.

A troll on the other hand is not looking for a resolution. They exist solely for the limelight praying on the social media feeds of active brands in order to be heard. Persistent disruption is their only goal, which they usually achieve through posting mindless abuse and heckling. Sadly, the more successful your social media channels and the more active and larger your community, the more trolls you will attract. A recent YouGov poll showed that 1 in 4 internet commentators have admitted to trolling and 27% of British people who post online admit to behaviour that could count as trolling – among young people the figure is 43%!

Here are 3 ways brands can handle internet trolls:

Set a Code of Conduct

By spelling out the basic rules of appropriate conduct that you allow on your social channels – i.e. present yourself and opinions in a professional and respectful manner – as well as the consequences for failing to adhere to the rules, you’re making it clear what behaviour you will and will not accept on your social media channels.

It’s important to state the following course of action:

I.        Offensive and irrelevant comments will gets removed

II.        If continued, the user will be given a direct warning

III.        The user will be blocked and removed

While the formula will not stop determined trolls from their harassment, it will set the ground rules for the community at large.

Don’t feed the trolls

Trolls are like young children. They want your attention and will throw all kinds of nasty tantrums to get it. Like dealing with tantrum-throwing toddlers, trolling is another one of those bad behaviours that is best handled by ignoring it. If you do, it usually goes away. Trolls will initiate discourse solely to antagonise and disrupt your community. They want to start fights. Trying to reason with them is a waste of time.

Take action if necessary

In some cases however, where the trolling has been particularly grotesque, it’s best to respond in order to prevent a situation from escalating and other trolls from jumping on the bandwagon. The best way to respond is by replying as soon as possible to take control of the situation. Neglecting this and allowing your social channels to become a public forum for their abuse will turn away your potential audience, will make a mockery of your assertiveness and more dangerously, make your fans and existing customers lose faith in your resolve.

Remember, trolls want you to get upset. By responding aggressively, you’ll damage your own reputation. Retorting in a calm and collected manner to establish your authority and assertiveness against online abuse is the most effective strategy.

While turning off your comments option should be your last resort as it reduces the ability for your customers to provide feedback and interact with you, if it’s seriously impacting your brand, it should be considered.

Remember that trolling is not allowed on most social media channels: bullying is a violation of Facebook, Twitter and Instagram’s policy so make use of those ‘Block User’ and ‘Report Abuse’ options.

Sakhita Sharma

  • Date:
    26th Jun 2015
  • Category:
    Rooster News
  • Tags:
    blog facebook internet sakhita sharma Social Media trolls twitter
  • Author:
    Kevan Barber

Stunts of the Month

StuntsMonthbyRoosterPR

Stunts can be a blessing and a curse for a PR agency. Sitting from the safety of our desks, we dream of mass coverage, trending #hashtags and a universal outpour of love for our ideas. Sometimes though the best laid plans can fall flat and fail to create the desired buzz. On other occasions a throwaway idea can quickly build momentum and become a steaming success. Often you’re at the mercy of the news agenda, a stroke of good timing or a lucky break. A well-planned and constructed stunt though can be a game changer for a brand; here are a couple of our favourites from the last month:

  • Airbnb take a trip down river. If you’re looking to target a London audience, the meandering allure of the Thames can often be tempting to focus on. While there’s no point shoehorning the river into your campaign, if you can find the right way to include the Thames, it can have a big visual impact. Late in May, Airbnb took another step towards global domination when they floated a house downstream. Yes, an actual two bedroom house, complete with a working bathroom and a garden.  All in the name of highlighting new rules on home sharing for Londoners, the stunt had a big impact on social media and in the press, showing the benefits of a big visual idea.
  • Powerade make commuters sweat. As well as making a visual impact, a great of way engaging your potential audience with your brand is to encourage them to interact with your campaign. Last month, Powerade introduced interactive billboards to the streets of Berlin that allowed passers-by the chance to climb, punch or weight-lift on their way to work. Those who took the challenge received a free Powerade afterwards and it demonstrated a great way of promoting the ethos of a brand in a clever and interactive way. With 57,000 views on YouTube the smartly produced video also means that the stunt has legs beyond the city limits of Berlin. Take a look at the video here: https://youtu.be/mJB4DJpq4mw

Tim Thackray

  • Date:
    18th Jun 2015
  • Category:
    Rooster News
  • Tags:
    airbnb blog guerrilla marketing powerade stunts tim thackray
  • Author:
    Kevan Barber

Apps We Love – Nutshell

AppsWeLoveNutshellbyRoosterPR

In the first of our blog posts by the team, Kevan looks at a content creating app providing a simple solution to professional and innovative video.

Bill Gates said ‘Content is king!’ all the way back in 1996, a time that we can look back on now as incredibly primitive in comparison to today’s social and content heavy web. In 1996 there were just over 250 thousand websites, now there are over 950 million! That’s making being seen ever more difficult and there’s a matter of ‘keeping up with the Joneses’ by ensuring your content looks suitably professional.

For us, in our use of social media in particular, we want to utilise as many different ways of creating content as possible. Step forward Nutshell. From the makers of the incredibly addictive and impressive Prezi comes an app that provides an alternative to Vine or Instagram. The concept is simple but the results are impressive. Snap three photos and add some graphics (or words) and a story is created including the video in between shots. The resultant content can then be shared by email, message or on social media channels Instagram, Twitter and Facebook.

Check out one I made at the office here of unsuspecting colleagues (http://nutshell.prezi.com/NSOUgfieTb) and have a go yourself – the app can be found on iTunes app store, no word on an Android version yet unfortunately! We’ll be looking for ways to incorporate more Nutshell’s in our, and our clients’, communications so keep an eye out for them!

  • Date:
    9th Jun 2015
  • Category:
    Rooster News
  • Tags:
    Apps We Love Digital Comms Kevan Barber Nutshell Prezi Social Media
  • Author:
    Kevan Barber

BOOM! Best PR Agency (1-40 staff) at the 2015 RAR Awards

AwardWinningPRandCommsbyRoosterPR

Last Wednesday (22nd April 2015) turned out to be somewhat of a belting evening for Rooster as we scooped ‘Best PR Agency’ in the 1-40 staff category at the 2015 RAR Awards!

Unlike most other agencies, we actually don’t enter awards. Our clients pay us to drive tangible results for their businesses, not to spend our time trying to impress awards juries with lengthy embellished entries.

The only awards we actively strive to win are the RAR Awards as they’re not like any other. Finalists and winners are selected based on their performance using ratings and references from clients. Client ratings are collected for criteria including creativity, effectiveness, strategic thinking, client service and more.

As the RAR (Recommended Agency Register) themselves state: “An RAR award proves that your agency delivers outstanding results and the highest levels of client satisfaction.”

A huge thank you to our wonderful clients for rating us so highly and to all the Rooster team for their unrivalled client service.

We’re still buzzing…

  • Date:
    27th Apr 2015
  • Category:
    Rooster News
  • Tags:
    Awards Digital Comms Events PR
  • Author:
    admin

Rooster PR to Manage Official Launch of On-Demand Task App, Pickle

Capture

Building upon past app launch successes, Rooster takes on new consumer brief.

Rooster PR is delighted to announce its latest consumer brief, to launch new peer-to-peer on-demand task app, Pickle.

Due to launch at the end of April, Pickle enables users to get help with any task imaginable – from picking up a pint of milk or sewing on a button, to fixing the boiler or completing a boring work presentation – at a price set or negotiated by the user.

Pickle connects anyone that is happy to pay for help with odd (or not-so-odd) jobs, with locals (skilled or simply willing) who are available to lend a hand, on-demand. As the only task app to offer a live bidding system to ensure that users get the best value for money, offering more job categories than competitor apps, and with the lowest minimum job value on the market, Pickle is the most flexible ‘find-a-fixer’ peer-to-peer app in the UK.

Rooster has been ‘tasked’ with creating an impactful and engaging PR and social media launch campaign to raise awareness of the app, highlight it’s benefits and why it’s the best in the market, drive downloads and grow the Pickle community.

A comprehensive print, digital and social media campaign will target time-poor (or lazy!) Londoners, those with a skill or trade to offer and those interested in flexible earning options, promoting Pickle as THE leading task app to get anyone out of any pickle.

“While there are similar products on the market, Pickle offers a highly flexible platform where users can find someone to help them with any task conceivable (so long as it’s ‘clean’!)” said Daneh Westropp, Creator and Founder of Pickle. “We will initially be working with Rooster PR on targeting a London audience but the potential Pickle footprint is global. Rooster has already provided impressive creative and engaging campaign ideas that we are confident will generate the media and consumer interest we need for launch and we are sure the relationship will be central in expanding the reach of our brand and product beyond the UK at a later date.”

James Brooke, Managing Director of Rooster PR, commented: “We honestly believe that Pickle is the best and most flexible task resource app on the market and are delighted to be on-board to help launch the app. We’ve been working closely with the client to ensure we have a compelling proposition for launch that will work to grow the Pickle community and ensure the app’s success. It’s an exciting product with enormous potential and the project will further establish Rooster’s specialist credentials in the consumer app space.”

Rooster’s app expertise includes the successful launch of travel app Seasonal Cities and daily deal aggregator Bownty. The agency is also currently working with disruptive minicab ride sharing app, SPLYT, due to launch imminently.

For more information or to download the Pickle app, please visit www.picklejobs.com.

-Ends-

Notes to editors:
Rooster PR will coordinate comment, interview and profile opportunities for Founder and Creator, Daneh Westropp.

Follow Pickle: @Picklejobs / www.facebook.com/picklejobs

For further press information, please contact:
Julie Aguilera/Nick Wheywell/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: Pickle@Rooster.co.uk

About Pickle:
Pickle is an app that enables users to get help with any task imaginable at a price set or negotiated by the user.

Pickle connects anyone happy to pay for help with an odd (or not-so-odd) job, with locals (skilled or simply willing) who are available to lend a hand, on-demand.

It is the first and most flexible ‘find-a-fixer’ peer-to-peer app in the UK, offering a live bidding system to ensure that users get the best value for money.

With more job categories than competitor apps, including cooking, packing, translation, nails or dog walking, as well as ‘miscellaneous’ for all those random needs, Pickle gives users complete flexibility to post any job, anytime. No matter how outlandish or seemingly mundane the task, Pickle will find someone to do it.

Unlike other ‘task apps’ on the market, Pickle has no fixed pricing structure, allowing fixers to bid for jobs (giving everyone that competitive edge) and allowing users to negotiate costs.

The Pickle minimum job value is set at only £5. Considerably lower than other apps on the market, this allows for complete flexibility in the type of job request posted.

With integrated GPS and designed with ease of use in mind, Pickle offers a truly streamlined user experience.

  • Date:
    26th Apr 2015
  • Category:
    Rooster News
  • Tags:
    Consumer PR Digital Comms Launch PR Technology PR
  • Author:
    Victoria Randall

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What they say?

Client testimonialsMedia testimonials
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  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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