Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

  • rar
  • marketing
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  • iacl

How can we help?

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Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers retained PR services, our sister brand, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of international offices that in reality, is only as good as its weakest link.

Our Approach
Rooster is the exclusive UK affiliate partner of the global agency network 3A Worldwide. Comprised of like-minded agencies worldwide and utilising the latest communication technologies, we ensure that our clients’ PR objectives are consistently delivered across multiple markets by only the very best agency partners.

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International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Generating National Exposure for Last Night of Freedom

GeneratingNationalExposureLastNightofFreedom

In December 2015, Last Night of Freedom, an established player in the highly competitive stag & hen do market, briefed Rooster to drive high profile national media exposure to cement their position at the very top of the industry and to underpin further rapid growth of the business. With only three weeks to Christmas, Rooster implemented a ‘quick wins’ campaign of topical stories and thought leadership pieces that resulted in standout national news coverage.

The immediate challenge facing the team was to navigate the sensitive balance between the realities of the entertainment industry, the widely held negative perception of stag & hen dos, and promoting Last Night of Freedom as a professional business. It was essential to maintain the light-hearted, fun-going personality of Last Night of Freedom, without compromising the brand’s integrity as a highly professional, experienced and responsible company. This wasn’t a brief just any agency could undertake, but Rooster successfully managed to sensitively handle media stories which had the potential to be misconstrued – such as those promoting stag weekends in the Holy Land. With high impact, rapid and positive results.

In the first month of working with Last Night of Freedom, Rooster achieved major national and regional coverage including The TelegraphThe SunThe Express, The Mirror, ITV.comTNT Magazine and Western Daily Press. Live broadcast interviews were held with managing director Matt Mavir, including news placements on BBC regional stations in the Midlands and the North East. This is another example of Rooster rising to the challenge, to deliver a compelling media profile for an already successful brand with serious ambitions to be even bigger and better.

  • Date:
    7th January 2016
  • Client:
    Last Night of Freedom

Driving Sensational Press Coverage for Claims.co.uk!

DrivingBrandAwarenessforClaimsFromRoosterPR

In June 2015, one of the UK’s leading PI portals, Claims.co.uk, tasked Rooster with a challenging brief to raise brand awareness in a confused and competitive marketplace through extensive media coverage, with a heavy focus online.

The Rooster team immediately recognised the potential obstacles to achieving media success for the client, and turned these into a positive proposal on the most effective way forward. Not all claims companies are the same, and by initially commissioning YouGov surveys on health, driving habits and opinions on the quality of cabin air, Claims.co.uk was able to position itself as the intelligent, caring claims firm.

By raising public awareness on issues such as the unknown risks of headphone use, and the dangers of driving whilst tired, Claims.co.uk engaged with the media in a new and dynamic way for the industry. Survey results announced by Managing Director John Quail, communicated the integrity of the company, combatting the clichéd ideas and pre-conceptions surrounding the claims culture in general.

It’s fair to say that the early results from Rooster’s campaign have been nothing short of sensational.  In just three months, the Rooster team achieved over 275 pieces of coverage in online and print publications including The Daily Telegraph, The Sunday Times, The Mirror, Yahoo News UK, AOL and a host of Scottish national titles and UK regionals (examples here, here and here).

The Rooster team has risen to – and relished – the challenge that was set by Claims.co.uk, producing rich copy, video, and photo content to achieve high quality, highly credible media coverage.

  • Date:
    September 2015
  • Client:
    Claims.co.uk

Positioning Atmosphere Kanifushi Maldives as the Top Indian Ocean All-Inclusive Resort

PositioningAtmosphereKanifushiMaldivesTopIndianOceanAllInclusiveResortFromRoosterPR4

Rooster was tasked with launching the new premium all-inclusive resort, Atmosphere Kanifushi Maldives (AKM), and developing a sustained campaign to position the property as the best value all-inclusive resort in the region.

Following a successful media briefing breakfast in London to launch the resort in October 2013, Rooster’s approach focused on tailored, individual media sell-in (in preference to issuing blanket announcements), coupled with a targeted and strategic programme of group and individual media visits to ensure journalists experience the offering first hand in order to generate extensive and ongoing features and reviews.

Continuous proactive pitching of the resort as an “affordable luxury holiday” for the different target markets (honeymooners, couples and families) was key to achieving competitive share of voice in countless “Best All-Inclusive” or “Top Ten” style round up features in key target publications. In total, Rooster sent 85 targeted pitches to media in the first 19 months from launch, providing information, resort news or creative stories, as well as appealing consumer offers and deals. As a direct result of this approach, AOL included AKM in it’s round up of ‘The World’s Top 10 Best All-Inclusive Resorts 2015′.

The Rooster press visit programme for AKM saw 23 journalists visit the resort in the same period, resulting in 26 dedicated reviews including Telegraph.co.uk, Daily Mirror/Mirror.co.uk, The Sun, The Express/Express.co.uk, The Metro/Metro.co.ukMarieClaire.co.uk. Glam.co.uk, Candis Magazine, Travel Weekly/TravelWeekly.co.uk, Woman Magazine,  Bella and S Magazine.

Over the 19 month period, the total AVE of the coverage secured reached 1,811,865 with a PR value of 4,529,662.50 and ROI of 108:1.

Crucially, the results were clear in terms of AKM’s business objectives: In its first year of operation (Dec ’13-Dec’14), AKM, welcomed over 47,000 holidaymakers with the UK proving to be a crucial market, ranking second only to Germany and making up 18.56% of all bookings. From Jan ‘15 to July ’15, 6,859 brits stayed at AKM, making up the largest demographic (18.05 % of all visitors).

Due to the resounding success of the brand’s first venture, Rooster is currently preparing to coordinate the PR for the imminent launch of two brand new Atmosphere properties in the Maldives.

“Rooster PR is truly a professionally run organization with hands-on managers who know exactly what it is that the customer requirements are and caters to that specific needs consistently and effectively. They do know what it takes to build relationships both externally and with their client and their follow-up has been fantastic too. Would recommend Rooster PR anytime for their fantastic service & overall delivery.”
Dinesh Bhaskar, Director of Sales & Marketing, Atmosphere Kanifushi Maldives

  • Date:
    August 2015
  • Client:
    Atmosphere Kanifushi Maldives

Maximising Strong Human Interest Stories for GoFundMe

MaximisingHumanInterestStoriesGoFundMefromRoosterPR

In April 2015, GoFundMe, the world’s most popular fundraising website, appointed Rooster PR to manage its UK press office. The Rooster team is responsible for identifying editorial opportunities and sharing case study stories with the media to drive press coverage.

The activity, which focuses on the placement of human interest stories in regional and national UK media, builds on the team’s extensive case study experience in the charity sector. We’ve successfully placed a whole range of stories from unwell children, injured pets and rare medical conditions to community initiatives, kids’ football teams and incredible world voyages.

Our brief was to generate high levels of quality coverage, with brand exposure being of critical importance for the client. We worked closely with GoFundMe to develop a points system which scores coverage based on its market size and brand saturation levels, rather than using traditional AVE values.

To ensure high levels of brand exposure, we encourage our contacts to weave in subtle GoFundMe brand mentions through inclusion of fundraising stats, a spokesperson’s quote, images of the fundraiser’s page or photo of a giant cheque presentation.

The team has had great success in placing several pieces of coverage with a “perfect score” – including pieces in the Daily Mail, Daily Mirror, Liverpool Echo, Dublin People, Irish Mirror, Western Morning News and Daily Post to name just a few. The team has also kept on top of topical news stories – such as the Tunisia attacks and Taylor Swift’s renowned generosity – and quickly sourced and promoted any relevant fundraising pages.

In just four months, the team has generated over 160 pieces of excellent coverage sharing the stories of the site’s inspirational fundraisers and helping to boost donations to their pages.

  • Date:
    18 August 2015
  • Client:
    GoFundMe

Working Together for Outstanding Coverage!

WorkingTogetherOutstandingCoverageFromRoosterPR

In November 2014, Rooster was brought in by youth party holiday operator Together Travel to launch its first PR campaign. Mid-way through the first year, it’s safe to say the UK media is raving about the company’s quality, affordable Ibiza holidays.

Our first goal was to raise awareness of Together Week Ibiza, which combines premium accommodation with a packed week of events. We generated coverage in titles including the Edinburgh Evening News and Scottish Sun.

We then aimed to position the team as the experts on everything Ibiza. To achieve this, we repackaged the company’s blog content in a media-friendly format and issued regular roundups, tips and advice to key contacts. This tactic secured coverage across titles such as Buzzfeed, TNT online, Yahoo! UK, Western Morning News and The National Student (with one journalist even commenting: “Love it when PRs do my job for me”). What’s more, we ensured these online pieces included live links to boost Together Travel’s SEO.

To further build Together Travel’s reputation as an authority on the White Isle, we secured a Huffington Post guest blog profile discussing drugs, police, Paris Hilton and competition from Dubai!

On top of all this, we wanted to give key media a taste of the Together Travel experience. With flight support from another of our clients, Cheapflights.co.uk, we handpicked five journalists (The Sun, Daily Star, new!, Star and Fabulous) and jetted them off to Ibiza.

We wowed media attendees with the very best the White Isle has to offer – from a high end meal at Bambuddha, Ibiza’s best daytime party at Ocean Beach Ibiza and partying in the abandoned Benimussa Park at the Zoo Project, complete with animal-themed bodypaint courtesy of Kiss My Fairy. Not to mention a makeover from Blowout Ibiza before enjoying a decadent dinner at Ibiza Rocks House at Pikes and then raving the night away at Pacha.

The coverage which has already appeared in the Daily Star, Fabulous, new! and Star speaks for itself – but, if that weren’t enough, media feedback was overwhelmingly positive: “Best press trip ever!”, “I had a blast”, and “Miss my Ibiza life already” being just a couple of highlights.

In just seven months, Rooster has secured 51 pieces of quality media coverage in target publications with an AVE of over £2.2 million to date. We’re excited to see what the rest of 2015 will bring…

  • Date:
    11 August 2015
  • Client:
    Together Travel

Launching SPLYT with a Social & Media Splash

LaunchingSPLYTFromRoosterPR

Rooster cut through the crowded taxi and sharing economy space to successfully launch a new minicab ride sharing app, SPLYT.

Tasked with generating both a media and consumer buzz around the launch of SPLYT, and driving downloads of the app, Rooster worked with the client to devise a disruptive 99p rides promotion which was unveiled to spend-conscious Londoners via a tactical social and traditional media campaign.

The SPLYT launch journey threw up various challenges, including licensing delays, general cynicism towards the minicab app space thanks to reputational issues surrounding Uber, and the simultaneous launch of competitor apps, Maaxi (taxi sharing for black cabs) and SplitCabs (shared airport transfers). Rooster safely steered the SPLYT campaign around these obstacles and despite all the odds, effectively secured the desired social, digital and print media results in a tight timeframe.

Rooster’s social media results were impressive:

  • Twitter followers increased from just 12 to 660 in only four months with activity achieving over 311,000 tweet impressions and over 310 retweets.
  • Facebook likes increased from 2 to 1,631 in the same timeframe, of which 680 were achieved just in the launch week. Total reach for Facebook was 1,264,860, with 1,557,552 total impressions.

SPLYT’s London launch was covered in targeted regional, national and broadcast titles, including interviews with founder, Philipp Mintchin on London Live and BBC Radio 4’s Today programme. The majority of media coverage appeared within only a 10 day period and included BBC.co.uk, London Evening Standard, standard.co.uk, The Independent, Independent i, The Independent Traveller, independent.co.uk (twice!; second hit here), mirror.co.uk, The Sun and thenationalstudent.co.uk.

Rooster’s campaign for SPLYT ensured that the disruptive start-up launched with a splash, and is perfectly positioned to revolutionise the minicab industry and London’s commuting scene.

  • Date:
    29th May 2015
  • Client:
    SPLYT

'Where I'd Rather Be!' Christmas Product Launch

ChristmasProductLaunchFromRoosterPR

World-first 360° umbrella creators, Where I’d Rather Be, set Rooster a challenging product placement brief - to gain maximum coverage in the crucial pre-Christmas gift guides with only four weeks until Christmas! With a short lead-in time, Rooster worked against the odds to secure standout coverage for the one-of-a-kind umbrellas in relevant gift guides in time for the festive deadline.

Rooster contacted a targeted hit-list of product journalists and worked tirelessly to demonstrate how the Where I’d Rather Be product stood apart from other gifts in the market. Thanks to the high-quality of the umbrellas and the tenacity of the Rooster team, the resulting portfolio of coverage was overwhelmingly positive at a crucial time for sales.

Over the duration of the two month project, Rooster generated:

  • Over 22 pieces of coverage, including ten hits in the nationals such as The Times, The Guardian, The Express and key commuter publications such as Evening Standard, Shortlist and Metro.
  • Additional coverage in carefully chosen, high-end publications such as Absolutely and You & Your Wedding

Keen to demonstrate our ability to add value beyond the core PR contract, we also secured Where I’d Rather Be’s first UK b2b order in support of a tourist board’s January 2015 marketing campaign. This resulted in a substantial order of 300 fully-customised, bespoke umbrellas delivered on time. One happy tourist board, one happy client!

  • Date:
    18th March 2015
  • Client:
    Where I'd Rather Be

Generating Coverage is Plain Sailing for Cruise Nation

Cruise Nation coverage image slide

The Rooster team has continued to generate high levels of coverage, awareness and bookings for award-winning cruise tour operator Cruise Nation in 2014. Our campaign focused on three main strands: (1) deals & special offers, (2) consumer media cut-through and (3) profiling.

‘Deals’ pieces were secured in the Daily Mirror, Independent and Mail Online amongst many others. Wider consumer media coverage included mainstream broadcast exposure on the prime time TV show Surprise Surprise and a recommendation in Woman magazine. And our profiling campaign resulted in Cruise Nation’s passionate and energetic CEO, Phil Evans, being profiled in the Sunday People, sharing what he would do on his ‘Perfect Day’ (exploring a beautiful city such as Dubrovnik or Santorini followed by a slap-up meal, bottle of wine and dancing the night away, if you’re interested!).

The stats for the 2014 campaign are impressive:

106 late deals, 9 press releases and 88 media pitches, generating 160 pieces of media coverage:

- 2 broadcast
- 10 broadsheet newspapers
- 32 tabloid newspapers
- 73 regional newspapers
- 7 consumer magazines
- 36 onlines

…which equates to a total AVE of £972,806
…which exceeded our target KPI of £675,000 by 44%
…and represents an ROI of +40

Plus, the all important Cruise Nation booking number was featured 116 times!

  • Date:
    19th January 2015
  • Client:
    Cruise Nation

AeroMobile’s Coverage Reaches New Heights & Continents in 2014

AeroMobileCoverageReachesNewHeightsFromRoosterPR

2014 was a packed year for AeroMobile: new airline and roaming partners were announced, existing partners continued to roll out the service, customer demand increased at a rapid pace, and inflight mobile connectivity was hotly debated in the US.

After a step change in proactive communications activity with the help of Rooster PR in 2013, building on this momentum has been a key focus for the Rooster AeroMobile PR team in 2014.

Alongside driving coverage in key specialist telco, aviation and avionics publications, we secured coverage in mainstream consumer media including a dedicated article on Mail Online which featured the latest impressive growth stats and facts about the service.

The US debate surrounding the use of mobile phones on board  aircraft, which could be a game changer for the airline industry, offered Rooster the opportunity to raise AeroMobile’s profile in the American market. We positioned AeroMobile as THE expert in the field of inflight connectivity by issuing insightful comment and offering AeroMobile’s CEO Kevin Rogers for interview around the topic and debate. Coverage highlights included the Wall Street JournalForbes and WAMU Radio.

Back in the UK, AeroMobile’s industry leadership position was further solidified through the issuing of a steady stream of insightful comment on relevant topical industry news. Coverage included a live CEO interview on BBC Worldwide at Farnborough Airshow.

In just 12 months, Rooster secured 148 pieces of media coverage and 35 media interviews for AeroMobile representatives. We look forward to seeing AeroMobile coverage continue to take flight in 2015.

  • Date:
    January 2015
  • Client:
    AeroMobile

Rooster Cements FinTech Expertise with Azimo Campaign

RoosterCementsFinTechExpertiseAzimoCampaignFromRoosterPR

Initially appointed for a small consumer PR project in December 2013, Rooster has grown its brief and is now Azimo’s retained PR agency in the UK delivering a stream of impactful coverage throughout 2014.

Online money transfer company Azimo is disrupting the traditional money transfer market and changing the way people send money around the world.

The Rooster Azimo PR team kicked off the year by securing media endorsements from titles including the Mail OnlineEvening Standard, This is Money and the Independent (twice!), positioning Azimo as a great way of saving money.

We then pitched and organised numerous interviews for Azimo’s charismatic CEO, Michael Kent, with coverage appearing on Reuters, Mail Online and Yahoo UK to name just a few. Alongside the profiling work, our awards campaign resulted in Michael being selected as a finalist in the ‘Social and Financial Entrepreneur of the Year’ category at the Great British Entrepreneur Awards 2014.

It wasn’t just Michael we were keeping busy – we placed Mike Tinmouth, Head of Social & PR at Azimo, on an expert panel at The Guardian. Mike took part in a live Q&A discussing tech for growth and his comments informed a top tips’ review piece.

November 2014 saw Azimo join Boris Johnson on his trade mission to South-East Asia, with Rooster ensuring Azimo’s attendance was kept front of mind with the press.

Rounding off the year on a festive note, we secured a cracking in-depth article on the Daily Telegraph online on the topical story of which migrants are the most generous at Christmas.

In total, Rooster generated 95 pieces of media coverage.

  • Date:
    14th January 2015
  • Client:
    Azimo

Cutting Through the Noise of High Profile Competitors with Large Budgets, to Successfully Raise the Profile of a True Industry Expert

14-11-21, Hatched 2015 Review - Coverage

Rooster was tasked with building awareness of the Hatched brand as the leading low cost online estate agent, of its product offering and of the benefits of the fixed fee model and online estate agency in general. Target audiences included homeowners and first-time buyers across the UK as well as estate agents and other influential industry figures.

Identifying the potential engagement that could be triggered by capitalising on the outspoken and passionate nature of Hatched Founder and Director, Adam Day, our strategy centred heavily throughout the campaign on encouraging debate among media and target audiences through issuing controversial comment and pitting online estate agency against the traditional practices of the high street. To position the company (and its spokesperson) as a leader in the industry, we also focused on Adam Day’s market knowledge and his tips for consumers, as well as developing a strong network of Hatched media supporters.

The key challenge we encountered (namely, the rapidly growing competition from high profile newcomers to the market), we turned to our advantage by pitching Hatched as one of the most established brands, and its Director, as an expert on the now ‘hot topic’ of online estate agency, as well as estate agency in general.

Stimulating an ongoing discussion around the benefits of the fixed fee model, the shortcomings of estate agency in its traditional form, consequences for the consumer, what defines an ‘online’ estate agent, market predictions and insight, we also ensured the timely communication of any positive company news (growth, total savings for customers, innovation, charity initiatives, etc).

With an ROI of >64, calculated from a total of 52 pieces of coverage with a PR value of £955,032, the results of the Hatched campaign have been impressive. Media coverage for the six month campaign includes pieces in the FT, Daily Telegraph, Independent on Sunday (x2), Daily & Sunday Express, Sunday Times, London Evening Standard, Huffington Post, The Week, The Economist, plus regular inclusion in top industry titles, as well as penetration of more consumer focused pieces in women’s interest or grey market publications.

The profile of both Hatched and its spokesperson, Adam Day, has been elevated to the point that Adam is now frequently approached to participate in industry events or panel debates or to represent the industry in general via radio interviews.

The ultimate evidence of the success of the Hatched campaign was being selected to feature in Channel 4’s recent series ‘Sarah Beeny’s How To Sell Your Home’, which came about thanks to ongoing liaison with the programme’s production company. Adam was the only online agent (apart from Sarah herself) to have a physical presence on the show.

  • Date:
    11th December 2014
  • Client:
    Hatched

2014: Another Bumper Year for Croatia

2014AnotherBumperYearCroatiaFromRoosterPR

The Rooster Croatian National Tourist Board (CNTB) UK press office team were hard at it throughout 2014 showcasing the destination to media, driving a steady stream of impactful coverage and generally playing our part in helping Croatia see further significant increases in visitor numbers.

We hosted 31 journalists on six group press trips, organised 14 individual press trips, arranged five media events and worked on successful partnerships with Park Plaza, Aer Lingus and Ryanair. Our work secured over 267 pieces of media coverage with highlights including the Daily Telegraph, Wanderlust, Independent on Sunday and The Guardian.

In September, our media sell-in of the world’s first underground hot air balloon flight (by a 70 year old no less!) generated widespread national coverage, including The Times, Guardian onlineMail OnlineIndependent onlineAOL Travel and Orange online.

In October, we helped the CNTB organise an exclusive event at Queen’s Club to formally unveil its new pre- & post- season campaign, “Croatia 365”. Which was closely followed by a busy schedule of media and blogger meetings at World Travel Market in November, topped off by a packed press conference.

We rounded off the year by working with Rick Stein on a visit to Split and Korcula and hosting a festive press trip to the Christmas markets in Zagreb.

  • Date:
    23rd February 2015
  • Client:
    Croatian National Tourist Office

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

TunisiaTouristFiguresMediaCoverageRevitalised2014FromRoosterPR

2014 was a positive year for Tunisia as continued political stability, culminating in democratic elections in October, was reflected in record breaking visitor growth.

First appointed in April 2008, we continued to work with the Tunisian National Tourist Office (TNTO) to develop and activate a positive tourism communications plan that would entice yet more visitors to this beautiful and fascinating country.

At the heart of our programme was a challenging calendar of press trips in order to ensure that UK & Irish media see the ‘real’ Tunisia firsthand. We pitched and secured 24 journalists on six group press trips over the course of the year.

Working with Tunisia’s first ever female Minister of Tourism, Amel Karboul, and a new Director, Mr. Tarek Aouadi, in the London office, we arranged a series of media interviews at World Travel Market unveiling a new national quality label and ‘We Are Energy’ concept, which aimed to give a human face to the magnificent landscapes of Tunisia through portraits of the country’s people. We also secured an exclusive interview with the Daily Telegraph and beautiful Miss Tunisia, Wahiba Arres.

In total, our campaign for Tunisia generated over 96 pieces of positive ‘on message’ media coverage.

  • Date:
    24th February 2015
  • Client:
    Tunisian National Tourist Office

Launching the Seasonal Cities App

SeasonalCitiesAppLaunchFromRoosterPR

In Q3 2014 Rooster was tasked with launching the new travel app ‘Seasonal Cities’. Available on the iPhone and iPad, the app provides seasonal city guides for 12 destinations around the world, written by local travel experts.

During a two month preparation period, Rooster worked tirelessly to develop a set of hard hitting key messages and media materials, and to brief  key target consumer and consumer technology journalists. The autumn version of the app was unveiled in September and the media response was, as a result, overwhelmingly positive.

The launch PR team secured a number of quick online hits on established technology sites such as Mobile Entertainment, Gizmodo and MSN, while most of the travel sections of the nationals covered the app including The Guardian, The Sun/TheSun.co.uk, The Scottish Daily Express, The Independent on Sunday, The Mail on Sunday and The Sunday People.

We also targeted long-lead consumer magazines and broadcast media to ensure that coverage hits continued to be generated for Seasonal Cities well beyond the initial three-month launch period, including T3, Stuff, National Geographic Traveller, Esquire, House & Garden, Wanderlust and an absolutely belting piece on the BBC’s flagship technology programme BBC Click.

In total, our three month launch campaign generated 39 pieces of coverage across broadcast, national newspaper, consumer, regional, online and trade titles.

“I used Rooster PR to help with the launch of my iOS travel app, Seasonal Cities, in September 2014. They were enthusiastic and innovative, provided very useful feedback at the design stage and achieved getting the app into a great selection of consumer publications, from web to print, tech columns to the travel sections of national newspapers. Their ‘after-sales service’ has been excellent as well, sending me cuttings and providing practical advice on social media and other issues.”
Marcus Waring, Seasonal Cities

  • Date:
    12th December 2014
  • Client:
    Seasonal Cities

Fooling Around for St. Pete/Clearwater

14-12-09, VSPC Manaphin Coverage

In order to create a media buzz around St. Pete/Clearwater, Rooster PR launched an elaborate April Fools prank on behalf of the client. We announced to media that scientists in the destination on Florida’s west coast, had discovered a long extinct species called a ‘Manaphin’, a supposed hybrid of a dolphin and a manatee!

Alongside issuing a ‘news release’, our client’s creative team developed a phoney website dedicated to the discovery of the Manaphin (www.manaphin.com), complete with an ever-buffering video, that would purposely never play. The (fictional) creature was even given a history, including a reference to Charles Darwin, to provide credibility.

We in turn hand-picked specific UK media titles to sell-in the story, with regional newspaper Solihull News reporting on the phenomenon as though it was a real discovery. The client tweeted this article and the Manaphin craze took hold, generating over 7.1 million potential impressions on social media, with both ABC News and Yahoo sharing the news both online and via social channels.

The “purposely amateurish” web page registered some 10,000 visits.

From The Daily Telegraph (who awarded the Manaphin story 7 out of 10 – joint first – for best April Fools pranks), ABC News and Good Morning America, to regional and international publications, as well as applause for the cleverness of the prank from Yahoo and many others, the Manaphin campaign became an online phenomenon, trending on Twitter.

The coverage achieved vastly outweighed the campaign investment and provides an example of how humour and strategic planning can reach the world in minutes and bring positive attention to a destination.

  • Date:
    9th December 2014
  • Client:
    Visit St. Petersburg Clearwater

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:

  • Client:

  • Category:
    Corporate
  • Client url:

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

If you want to know what our lovely clients have to say about us, then click here to visit the RAR (Recommended Agency Register), which we’ve signed up to. The RAR is a digital platform that enables clients to independently and confidentially rate their agencies. Based on the ratings, we were pretty chuffed to have won ‘Best PR Agency’ (1-40 staff category) at the 2015 RAR Awards!

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than twelve years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury travel sector, Julie developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has diversified her expertise, leading the PR for clients as varied as: hybrid estate agency, Hatched.co.uk; lab-grown diamond brand, ANATA; luxury umbrella brand, Where I’d Rather Be; exclusive summer and ski holiday brands, Villa and Alpine Guru; rental management software provider, 365Villas; and foreign exchange consultancy, IFX.

Julie prides herself on offering a personal, strategic and tailored approach, ensuring that every client’s expectations are met (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team - David

David is a destination marketing specialist with over 15 years experience both agency and client-side.

He has been associated with Jordan for the last 14 years, developing strategies for product development and marketing, and has worked as a strategic consultant for the largest luxury shopping outlets across Europe assisting them in developing a targeted international tourism strategy from Europe and the BRIC countries.

David has a Masters Degree in International Development.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Assoc Director & Head of Digital

JulieAguileraFromRoosterPR
JULIE AGUILERA

Associate Director

MelissaHobsonFromRoosterPR
MELISSA HOBSON

Account Director

StuartFyfeFromRoosterPR
STUART FYFE

Account Director

HELEN1
HELEN BATTE

Account Director

15-06-10, David Symes Head & Shoulders
DAVID SYMES

Representation Director

JonWallhouseFromRoosterPR
JON WALLHOUSE

Creative Director

SianWelshRoosterPR
SIAN WELSH

Finance Director

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New DFDS Ferry Enters Service on Dover-Calais Route

Côte des Dunes arrives into Dover on inaugural sailing from Calais...

New DFDS Ferry Enters Service on Dover-Calais Route

NewDFDSFerryEntersServiceDoverCalaisRoutebyRoosterPR

Côte des Dunes arrives into Dover on inaugural sailing from Calais

Award-winning ferry operator, DFDS, welcomed its newest ferry, Côte des Dunes into Dover this afternoon (9 February), arriving into the Port of Dover on her inaugural sailing from Calais with her new DFDS livery on display.

The ferry is the first of two new ships scheduled to enter service on DFDS’ Dover-Calais route this month. The second ferry, Côte des Flandres, is due to enter service the week of 22 February. The new ships will join Calais Seaways on the service, enhancing DFDS’ daily schedule of sailings between Dover and Calais to up to 30 per day. When combined with DFDS’ three ferries on the Dover-Dunkirk route, DFDS will now operate the largest fleet on the Dover Strait, with up to 54 daily sailings to the two French ports.

Côte des Dunes has undergone a complete transformation since DFDS took delivery of her at the end of last year. Externally, the ferry is painted in the new DFDS livery, which includes the company’s updated logo and darker blue colour palette. Internally, the ship has been extensively renovated with numerous cafes and bars, a self-service restaurant named 7 Seas and a large shop with a variety of offers on holiday essentials and luxuries.

Other facilities include a dedicated children’s play area complete with play equipment and a large screen television. Those wanting a peaceful voyage can choose access to the new Premium Lounge where they can enjoy a range of complimentary teas, coffees, cold drinks and snacks, as well as the day’s newspapers to browse.

The ferry also boasts extended high quality facilities in the Road Kings area for commercial drivers, including showers, a restaurant and a quiet lounge area for drivers to relax, unwind and eat a hot meal before resuming their onward journey.

Carsten Jensen, senior vice president at DFDS, comments; “We are always striving to deliver our customers the best possible experience on our ferries. Côte des Dunes is an important part of our commitment to offer customers a sustainable, frequent and reliable cross Channel ferry service.”

Malo Seaways, which is currently chartered by DFDS and sails alongside Calais Seaways on the Dover-Calais service, will temporarily serve as the third ship on the route while the Calais Seaways undergoes routine maintenance and will then be returned to its owner.

For further information please visit www.dfds.co.uk or telephone 0871 521 5522.

-Ends-

For further press information, please contact:
Stuart Fyfe/Kevan Barber/Jo Kendall
T: +44 (0)20 3440 8930
E: DFDS@rooster.co.uk

About DFDS:
DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships.

DFDS prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe.

In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe.

DFDS has been named the ‘World’s Leading Ferry Operator’ for the last four years (2011-14), as well as ‘Europe’s Leading Ferry Operator’ at the prestigious 2014 and 2015 World Travel Awards.

DFDS currently operates up to 44 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. This will increase to up to 54 daily sailings with the introduction of a third ship on the Calais route from early 2016. DFDS also offers two daily sailings between Newcastle and Amsterdam. In addition, the DFDS network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.

For further information about DFDS, or to find out about the latest sailing times, fares and offers across all routes from the UK, visit www.dfds.co.uk.

  • Date:
    10th Feb 2016
  • Category:
    Client News
  • Tags:
    Calais Calais Calais Calais Calais DFDS DFDS DFDS DFDS DFDS Dover Dover Dover Dover Dover ferry ferry ferry ferry ferry france france france france france Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Kevan Barber
Transport Mum to Where She’d Rather Be this Mothers Day with a Travel-Inspired Umbrella

Where I’d Rather Be’s vibrant Destination Collection offers an inspiring and...

Transport Mum to Where She’d Rather Be this Mothers Day with a Travel-Inspired Umbrella

MothersDayWIRB

Where I’d Rather Be’s vibrant Destination Collection offers an inspiring and practical way to make mum smile this March 6

Those seeking a refreshing and original alternative to the annual bunch of flowers this Mother’s Day need look no further.

Does she love to travel? Is she obsessed with city breaks? Does she pine for authentic Italian food & wine…? If you can’t afford to send your mum jetting off on holiday this mother’s day, gift the next best thing with a Where I’d Rather Be Destination Collection umbrella, featuring some of the world’s most celebrated destinations.

Crafted using world-first 360° under canopy photography designs, giving the impression of being ‘inside’ the image, these unique umbrellas make a fashionable accessory, whilst also keeping those inevitable spring showers at bay.

With a range of wraparound depictions to choose from, there’s a design to suit each individual. It may be that your mum has travelled to one of the featured locations, views it as a place of significance with lasting memories, or perhaps it’s a destination on her holiday bucket-list.

Invoke the glamour of the Italian Riviera with the Portofino design, capture the classic culture of the ‘City of Light’ with a Paris cityscape, or send mum on a sensory journey to the wondrous pyramids of Egypt. There’s even an option for Mums that have moved away from the capital, with a London themed brolly on hand to give a sentimental reminder of home.

Where I’d Rather Be also offers paradisiacal island beach, tropical jungle, alpine, desert or safari scenes (among others), so if the iconic cities and sights of the Destination Collection don’t capture her imagination, one of the many breathtaking travel-inspired panoramas are sure to bring her welcome respite on a rainy day.

Where I’d Rather Be umbrellas are available in two styles and sizes; classic hook handle and compact folding (an ideal size to fit in her handbag). Handmade, hand sewn and manufactured using the highest quality materials, the umbrellas boast a water repellent coating to ensure a quick-dry canopy. They are also highly wind resistant and durable thanks to sturdy, yet flexible fibreglass and electroplated steel frames and shafts, ensuring Mum won’t be battling with an inside-out brolly.

Retailing at £27.99 (classic) and £25.99 (folding), Where I’d Rather Be Destination Collection umbrellas make a unique, long-lasting present, sure to bring sunshine on a rainy day.

For more information or to purchase an umbrella, go to www.whereidratherbe.co.uk

-Ends-

Notes to editors:   

Should you wish to feature the umbrellas, Rooster is happy to arrange delivery of a sample.

Where I’d rather be is the brainchild of Co-Founders, Juliet Shirbin and Anna Brownjohn, childhood friends from Australia, who were inspired whilst walking down Sydney’s Palm Beach on a rainy day.

Juliet Shirbin, Co-Founder, is available for comment or interview in relation to the product or business.

Follow Where I’d Rather Be:

For further press information please contact:
James Brooke / Julie Aguilera / Rachel Sewell
T: +44 (0)20 3440 8930
E: EscapeTheRain@Rooster.co.uk

 

  • Date:
    10th Feb 2016
  • Category:
    Client News
  • Tags:
    destination destination destination destination destination fashion fashion fashion fashion fashion shopping shopping shopping shopping shopping Travel Travel Travel Travel Travel Travel PR Travel PR Travel PR Travel PR Travel PR Umbrellas Umbrellas Umbrellas Umbrellas Umbrellas
  • Author:
    Rachel Sewell
Discover the Beauty of Iceland on a WOW air Stopover

Enjoy two holidays in one with no additional airfare to pay...

Discover the Beauty of Iceland on a WOW air Stopover

DiscoverBeautyIcelandWOWairStopoverbyRoosterPR

Enjoy two holidays in one with no additional airfare to pay on up to a seven night stopover

WOW air, the ultra-low-cost transatlantic airline from Iceland, is now offering passengers the opportunity for a WOW Stopover in Iceland for up to a week at no additional airfare.

Having recently announced flights from London Gatwick and Bristol to the Californian destinations of Los Angeles (LAX) and San Francisco (SFO), WOW air’s stopover option gives travellers the chance to break up long-haul journeys across the Atlantic. The stopover option is available to book on routes between Europe and the USA via Iceland in either direction. Other North American destinations in 2016 include Boston, Baltimore-Washington, Montreal and Toronto.

Svana Fridriksdottir, Director of Communications at WOW air, said: “Our low-cost transatlantic fares have been a great success with travellers looking to spread their wings and head to North America. Until now our short stop in Keflavik has been a teaser of what Iceland has to offer, but we are looking forward to giving travellers the opportunity to experience Iceland – quite the contrast from our North American and European destinations.”

Ensuring a seamless booking process, travellers can arrange activities and tours through tours.wowair.com. The site offers excursions to popular sites such as The Blue Lagoon and The Golden Circle, as well as explorative tours seeking out the iconic Northern Lights. More adventurous travellers may wish to opt for a journey across Reykjavik’s breath-taking cityscape on a ‘Heli Happy Hour’ tour, or an adrenaline rush on a snowmobiling tour around Langjökull, Iceland’s second largest glacier.

For more information on stopovers please visit wowair.co.uk/flights/wow-stopover/

-Ends-

For further press information please contact:
Stuart Fyfe / Kevan Barber / Rachel Sewell
T:       +44 (0) 20 3440 8930
E:       teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2014.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

As of Summer 2016, the airline will service 27 destinations across Europe and North America including London, Bristol, Berlin, Nice, Los Angeles, Montreal and Boston.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies Airbus A320 aircraft across Europe with Airbus A321 and A330 aircraft used on transatlantic services.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    8th Feb 2016
  • Category:
    Client News
  • Tags:
    Airline PR Airline PR Airline PR Airline PR Airline PR Iceland Iceland Iceland Iceland Iceland stopover stopover stopover stopover stopover Travel PR Travel PR Travel PR Travel PR Travel PR WOW air WOW air WOW air WOW air WOW air wow stopover wow stopover wow stopover wow stopover wow stopover
  • Author:
    Kevan Barber
How Brands Improve Customer Service By Embracing Social Media

The UK isn’t exactly known for its sparkling customer...

Social Media In The Workplace

There’s been a lot of discussion in the press...

Rooster Appointed to Open Doors for ButlerTech in the UK

Rooster is delighted to announce its appointment by ButlerTech;...

New DFDS Ferry Enters Service on Dover-Calais Route

NewDFDSFerryEntersServiceDoverCalaisRoutebyRoosterPR

Côte des Dunes arrives into Dover on inaugural sailing from Calais

Award-winning ferry operator, DFDS, welcomed its newest ferry, Côte des Dunes into Dover this afternoon (9 February), arriving into the Port of Dover on her inaugural sailing from Calais with her new DFDS livery on display.

The ferry is the first of two new ships scheduled to enter service on DFDS’ Dover-Calais route this month. The second ferry, Côte des Flandres, is due to enter service the week of 22 February. The new ships will join Calais Seaways on the service, enhancing DFDS’ daily schedule of sailings between Dover and Calais to up to 30 per day. When combined with DFDS’ three ferries on the Dover-Dunkirk route, DFDS will now operate the largest fleet on the Dover Strait, with up to 54 daily sailings to the two French ports.

Côte des Dunes has undergone a complete transformation since DFDS took delivery of her at the end of last year. Externally, the ferry is painted in the new DFDS livery, which includes the company’s updated logo and darker blue colour palette. Internally, the ship has been extensively renovated with numerous cafes and bars, a self-service restaurant named 7 Seas and a large shop with a variety of offers on holiday essentials and luxuries.

Other facilities include a dedicated children’s play area complete with play equipment and a large screen television. Those wanting a peaceful voyage can choose access to the new Premium Lounge where they can enjoy a range of complimentary teas, coffees, cold drinks and snacks, as well as the day’s newspapers to browse.

The ferry also boasts extended high quality facilities in the Road Kings area for commercial drivers, including showers, a restaurant and a quiet lounge area for drivers to relax, unwind and eat a hot meal before resuming their onward journey.

Carsten Jensen, senior vice president at DFDS, comments; “We are always striving to deliver our customers the best possible experience on our ferries. Côte des Dunes is an important part of our commitment to offer customers a sustainable, frequent and reliable cross Channel ferry service.”

Malo Seaways, which is currently chartered by DFDS and sails alongside Calais Seaways on the Dover-Calais service, will temporarily serve as the third ship on the route while the Calais Seaways undergoes routine maintenance and will then be returned to its owner.

For further information please visit www.dfds.co.uk or telephone 0871 521 5522.

-Ends-

For further press information, please contact:
Stuart Fyfe/Kevan Barber/Jo Kendall
T: +44 (0)20 3440 8930
E: DFDS@rooster.co.uk

About DFDS:
DFDS is Northern Europe’s largest integrated shipping and logistics company, with a network of around 30 routes and 50 freight and passenger ships.

DFDS prides itself on offering world-class facilities and services and the widest choice of ferry routes into northern Europe.

In the UK, the company operates passenger ferry services on routes from Dover to Calais, Dover to Dunkirk, Newcastle to Amsterdam and Newhaven to Dieppe.

DFDS has been named the ‘World’s Leading Ferry Operator’ for the last four years (2011-14), as well as ‘Europe’s Leading Ferry Operator’ at the prestigious 2014 and 2015 World Travel Awards.

DFDS currently operates up to 44 sailings a day between Dover and France on its Dover-Dunkirk and Dover-Calais routes. This will increase to up to 54 daily sailings with the introduction of a third ship on the Calais route from early 2016. DFDS also offers two daily sailings between Newcastle and Amsterdam. In addition, the DFDS network includes a passenger and freight service between Newhaven to Dieppe, which has four daily sailings and is operated by Transmanche Ferries.

For further information about DFDS, or to find out about the latest sailing times, fares and offers across all routes from the UK, visit www.dfds.co.uk.

  • Date:
    10th Feb 2016
  • Category:
    Client News
  • Tags:
    Calais DFDS Dover ferry france Travel PR
  • Author:
    Kevan Barber

Transport Mum to Where She’d Rather Be this Mothers Day with a Travel-Inspired Umbrella

MothersDayWIRB

Where I’d Rather Be’s vibrant Destination Collection offers an inspiring and practical way to make mum smile this March 6

Those seeking a refreshing and original alternative to the annual bunch of flowers this Mother’s Day need look no further.

Does she love to travel? Is she obsessed with city breaks? Does she pine for authentic Italian food & wine…? If you can’t afford to send your mum jetting off on holiday this mother’s day, gift the next best thing with a Where I’d Rather Be Destination Collection umbrella, featuring some of the world’s most celebrated destinations.

Crafted using world-first 360° under canopy photography designs, giving the impression of being ‘inside’ the image, these unique umbrellas make a fashionable accessory, whilst also keeping those inevitable spring showers at bay.

With a range of wraparound depictions to choose from, there’s a design to suit each individual. It may be that your mum has travelled to one of the featured locations, views it as a place of significance with lasting memories, or perhaps it’s a destination on her holiday bucket-list.

Invoke the glamour of the Italian Riviera with the Portofino design, capture the classic culture of the ‘City of Light’ with a Paris cityscape, or send mum on a sensory journey to the wondrous pyramids of Egypt. There’s even an option for Mums that have moved away from the capital, with a London themed brolly on hand to give a sentimental reminder of home.

Where I’d Rather Be also offers paradisiacal island beach, tropical jungle, alpine, desert or safari scenes (among others), so if the iconic cities and sights of the Destination Collection don’t capture her imagination, one of the many breathtaking travel-inspired panoramas are sure to bring her welcome respite on a rainy day.

Where I’d Rather Be umbrellas are available in two styles and sizes; classic hook handle and compact folding (an ideal size to fit in her handbag). Handmade, hand sewn and manufactured using the highest quality materials, the umbrellas boast a water repellent coating to ensure a quick-dry canopy. They are also highly wind resistant and durable thanks to sturdy, yet flexible fibreglass and electroplated steel frames and shafts, ensuring Mum won’t be battling with an inside-out brolly.

Retailing at £27.99 (classic) and £25.99 (folding), Where I’d Rather Be Destination Collection umbrellas make a unique, long-lasting present, sure to bring sunshine on a rainy day.

For more information or to purchase an umbrella, go to www.whereidratherbe.co.uk

-Ends-

Notes to editors:   

Should you wish to feature the umbrellas, Rooster is happy to arrange delivery of a sample.

Where I’d rather be is the brainchild of Co-Founders, Juliet Shirbin and Anna Brownjohn, childhood friends from Australia, who were inspired whilst walking down Sydney’s Palm Beach on a rainy day.

Juliet Shirbin, Co-Founder, is available for comment or interview in relation to the product or business.

Follow Where I’d Rather Be:

For further press information please contact:
James Brooke / Julie Aguilera / Rachel Sewell
T: +44 (0)20 3440 8930
E: EscapeTheRain@Rooster.co.uk

 

  • Date:
    10th Feb 2016
  • Category:
    Client News
  • Tags:
    destination fashion shopping Travel Travel PR Umbrellas
  • Author:
    Rachel Sewell

Discover the Beauty of Iceland on a WOW air Stopover

DiscoverBeautyIcelandWOWairStopoverbyRoosterPR

Enjoy two holidays in one with no additional airfare to pay on up to a seven night stopover

WOW air, the ultra-low-cost transatlantic airline from Iceland, is now offering passengers the opportunity for a WOW Stopover in Iceland for up to a week at no additional airfare.

Having recently announced flights from London Gatwick and Bristol to the Californian destinations of Los Angeles (LAX) and San Francisco (SFO), WOW air’s stopover option gives travellers the chance to break up long-haul journeys across the Atlantic. The stopover option is available to book on routes between Europe and the USA via Iceland in either direction. Other North American destinations in 2016 include Boston, Baltimore-Washington, Montreal and Toronto.

Svana Fridriksdottir, Director of Communications at WOW air, said: “Our low-cost transatlantic fares have been a great success with travellers looking to spread their wings and head to North America. Until now our short stop in Keflavik has been a teaser of what Iceland has to offer, but we are looking forward to giving travellers the opportunity to experience Iceland – quite the contrast from our North American and European destinations.”

Ensuring a seamless booking process, travellers can arrange activities and tours through tours.wowair.com. The site offers excursions to popular sites such as The Blue Lagoon and The Golden Circle, as well as explorative tours seeking out the iconic Northern Lights. More adventurous travellers may wish to opt for a journey across Reykjavik’s breath-taking cityscape on a ‘Heli Happy Hour’ tour, or an adrenaline rush on a snowmobiling tour around Langjökull, Iceland’s second largest glacier.

For more information on stopovers please visit wowair.co.uk/flights/wow-stopover/

-Ends-

For further press information please contact:
Stuart Fyfe / Kevan Barber / Rachel Sewell
T:       +44 (0) 20 3440 8930
E:       teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2014.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

As of Summer 2016, the airline will service 27 destinations across Europe and North America including London, Bristol, Berlin, Nice, Los Angeles, Montreal and Boston.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies Airbus A320 aircraft across Europe with Airbus A321 and A330 aircraft used on transatlantic services.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    8th Feb 2016
  • Category:
    Client News
  • Tags:
    Airline PR Iceland stopover Travel PR WOW air wow stopover
  • Author:
    Kevan Barber

ButlerTech Partners with Guestline

ButlerTechPartnerswithGuestlineByRoosterPR

ButlerTech’s ‘ButlerPad’ to improve guest communications, increase guest satisfaction, drive revenue and build brand loyalty for hotels worldwide.

Global travel tech company, ButlerTech, is delighted to announce a new partnership with Guestline; experts in cloud hosted property management and distribution solutions for the hospitality industry across Europe and Asia.

Dedicated to transforming tourism and hospitality experiences through digital innovation, ButlerTech will launch its market leading virtual concierge application, ButlerPad, with three major Asian hotel brands in February 2016. Guestline has come on board to facilitate the integration of the ButlerPad app with its hotel property management system, Rezlynx PMS.

The integration will enable hoteliers to deliver a more streamlined check-in and check-out process, whilst further enhancing the guest experience by allowing clients to message hotels ahead of arrival, view or pay the balance of their invoice, or make reservations for repeat visits, from any location and from the comfort of their own smartphone or tablet.

From booking a table at a hotel restaurant, sending a message to housekeeping, requesting room service or ordering a poolside drink, ButlerPad will enable instant communication and facilitate bookings with all hotel departments. All bookings, payments and messages made via the ButlerPad app will be seamlessly transferred onto the hotel guest’s records.

Mike Mazza, ButlerTech CEO & Founder says: “By integrating our app to its hotel PMS systems, Guestline is allowing hotels to benefit enormously from improved communications, more efficient service and greater guest satisfaction. Data capture and profile building, including social profiles and real time knowledge as to guest interests, preferences and spend, will also help hotels to introduce a more personalised service as well as identify VIP guests and social influencers. We are delighted to be working with Guestline and look forward to revolutionising hospitality experiences alongside them.”

In addition to enhancing guest communication, the integration of the app with the PMS will improve service efficiency and response times, freeing up staff time. As such, hotels will benefit from additional revenue as a result of increased bookings, orders and purchases.

Guestline’s Development Director, Andrew Williams, said “This new partnership will enhance guest service pre, during and post-stay, bringing multiple benefits for hotels that choose to adopt the technology. Thanks to multi-functional solutions that streamline the booking process and automate procedures in-house, ButlerPad and Guestline are embracing and pioneering the future of guest communications. This innovative new app ensures that the time spent waiting at front desk or on the end of a phoneline is minimal for guests, which is hugely beneficial for both guest and hotel.”

With total activity spent on smartphones and tablets now accounting for 62% of time spent on digital media, it is imperative for hoteliers to offer services and facilities via these devices.

The ButlerTech app will also resolve issues that were bought to light in a recent YouGov survey, where 50% of people said that hotel check-in queues were too long, 21% had problems with key cards and 12% said it took too long to order room service.

Research also suggests that this new technology is likely to drive repeat business. 39% of people said they’d be more likely to book a hotel offering mobile check-in over others that didn’t.

Guestline’s integrated three-step online booking engine on the ButlerPad app will enable guests to re-book quickly and efficiently.

For more information, visit butlertech.co and butlerpad.com

-Ends- 

Notes to editors:

Rooster PR will coordinate comment, interview and profile opportunities for ButlerTech CEO & Founder Mike Mazza. Mike will be available for 1:1 meetings, w/c 1 February 2016.

Follow ButlerTech:

For further press information, please contact:
Julie Aguilera / Nick Wheywell / James Brooke
Rooster PR
T: +44 (0)20 3440 8930
E: ButlerTech@Rooster.co.uk

About ButlerTech and ButlerPad:
ButlerTech is a global travel tech company dedicated to transforming tourism and hospitality experiences via digital innovation. 2016 sees the launch of ButlerTech’s pioneering virtual concierge application, ButlerPad, featuring integrated and localised destination guide, CityButler.

Designed for hotels & resorts worldwide, ButlerPad is a market leading concierge solution that delivers a slick digital guest experience, facilitating instant communications with hotel departments (room service, spa, restaurants, housekeeping, retail outlets, etc.), as well as with local businesses, retailers and attractions.

Available to guests automatically via their own smartphone or tablet devices upon log-in to the hotel’s WiFi, the app is also available to view and use from any location and at any time ahead of arrival or following departure via an HTML 5 link.

Improving guest satisfaction, service efficiency and response times, ButlerPad benefits both hotel staff and guests alike. Five key USPs make ButlerPad a ground breaking offering for the hospitality industry:

  1. It is the only virtual concierge app that requires no capital investment on the part of hotel partners
  2. It is the only app to incorporate curated lists of local attractions, facilities and outlets as opposed to mere listings
  3. It is the only app that allows guests to book or communicate directly with local businesses, retailers or attractions located in the vicinity of the hotel/ resort
  4. It is the only app that offers a newly created revenue stream to hotel partners in the form of a share of the commission from bookings or purchases made with external merchants
  5. Smart data and profile building captured from guest usage of and communications via the app provides hotel partners with invaluable information and insights to improve productivity and brand loyalty

ButlerPad is the brainchild of UK based Mike Mazza, founder & ceo of ButlerTech. Headquartered in Singapore, ButlerTech also has offices located in Thailand, Hong Kong, United Kingdom and Australia.

For more information, visit butlertech.co and butlerpad.com

  • Date:
    2nd Feb 2016
  • Category:
    Client News
  • Tags:
    butlerpad butlertech concierge guestline Technology PR
  • Author:
    Kara Godfrey

Last Chance to Score Away from Home

MattMavirLastNightofFreedomFromRoosterPR

Last Night of Freedom kicks off with football stag dos.   

The UK’s stag and hen thought leader, Last Night of Freedom, has announced the record breaking signing of some awesome football themed stag activities. As the transfer window draws to a close, the leading stag and hen do company is ensuring that football fans can spend one last weekend away enjoying the beautiful game.

Last Night of Freedom is offering a variety of activities on a range of budgets, including some exciting exclusive events, most notably the ‘Play with a Legend’ opportunity. “It’s every boy’s dream – the chance to line up with or against a Premier League legend from the glory days, and I’m over the moon with the names we’ve got on board” says Matt Mavir, managing director of Last Night of Freedom. Some of the big hitters involved range from former England flair men Matt Le Tissier and Paul Merson to no-nonsense centre-halves like Razor Ruddock. “Not only will these lads join you for a game – they’ll also come for a pint with you after and tell you some of their best war tales – which may or may not involve Gazza!” says Matt.

Other options include the chance to kick off with a game of ‘Bubble Football’, or chip, pass and curl your way to victory with ‘Footgolf’ that could conveniently tie in with a round of pub golf afterwards. If you’re not feeling too dizzy from last night’s antics, you can even give binocular football a try, where normal football ability goes out the window as you play with binoculars on your face. Alternatively, try your hand at ‘Human Table Football’, bringing your favourite game at home to the pitch. The company will also organise a game of 5-a-side football and 11-a-side matches against a local team, to help sweat out the hangover from the night before and bring out your competitive inner Roy Keane.

If you don’t fancy playing, Last Night of Freedom has reserved the best seats in the house. The company will provide tickets to top fixtures across Britain and Europe, where the possibilities include watching tiki-taka at the Nou Camp; the next big thing at AFC Ajax; or a super competitive Premier League clash on home soil. As well as tickets to the game, stadium tours are available at the likes of the Emirates or the Etihad.

Matt knows all too well how important the beautiful game is to many stag parties. “We’ve organised over 23,000 stag and hen parties over the past 16 years, and it’s become more popular to add elements of football to stag and hen weekends. We’re really excited to be able to offer the works; from fun day activities such as Zorb and human table football, to once in a lifetime trips to Barcelona’s Nou Camp and stadium tours across the country.

“As people dedicate more time and money to their stag and hen weekends – over half of us will spend at least two nights celebrating – we make sure we’re able to provide exactly what our customers want, and keeping the football fans happy is something we’ve always known is important! With the variety of ways to include football into your last night of freedom, you’ll be sure to find something that suits you and your ‘team mates’.”

Matt’s Top 5 Football Stag Ideas

  1. Play With a Legend – A once in a lifetime opportunity to have a kickabout with the football heroes from the glory days. The line-up includes Ray Parlour, Danny Murphy and Dietmar Hamann.
  2. Binocular Football – Try to find the ball with binoculars strapped to your face. Normal football ability goes out of the window here!
  3. Bubble Football – Get wrapped up in a giant bubble then play football. Imagine dodgems meets football and you’re pretty much there.
  4. Human Table Football – Like real table football, but you’re the player. You’ll be strapped in place, like a table footballer – the only difference is you won’t get anywhere by spinning.
  5. Go to a Game – Take in some matchday action from one of the Cathedrals of the world of football – with exclusive front row seats provided by LNOF.

-Ends-

Notes to Editors:

Source: http://www.lastnightoffreedom.co.uk/ideas/football-on-your-stag-party/

For further press information, please contact:
Jon Gardner/James Brooke
Rooster PR
T: +44 (020) 3440 8937
M: +44 (0)7930 697773
E: lastnightoffreedom@rooster.co.uk

About Last Night of Freedom:
Last Night of Freedom was set up in 1999 by Matt Mavir, and is now the UK’s stag and hen industry thought-leader, offering services in events, activities, nightlife, accommodation, costumes, and accessories. Its expertise and knowledge allows the company to give a higher level of service, offering specialist destination info, reviews and insider info.

Last Night of Freedom’s mission statement is to “enlighten, amuse, delight and empower its audience in the organisation of a world class Last Night of Freedom through modern technology, industry-leading knowledge and outstanding customer service.”

The company doesn’t just want to provide a package – it wants to inspire you, pass on all of its expert advice and entertain you along the way. Last Night of Freedom takes what it does very seriously, and promises a seriously good time when you have taken the decision to spend your hard-earned cash with the company.

  • Date:
    1st Feb 2016
  • Category:
    Client News
  • Tags:
    Consumer PR Stag & Hen Parties
  • Author:
    admin

Embark on a ‘Finding Dory’ Adventure with Aqua-Firma

EmbarkonYourFindingDoryAdventurebyRoosterPR

With the highly-anticipated ‘Finding Nemo’ sequel, ‘Finding Dory’, hitting screens this July, fans can live their own marine adventure with wilderness travel company Aqua-Firma.

Those keen to experience marine life just like Dory can ‘meet’ one of the new characters – Destiny the whale shark – in real life. Aqua-Firma’s safe and responsible encounters offer guests the unique chance to snorkel with the biggest fish on the planet in some of the world’s most exotic locations, led by the world’s leading whale shark experts.

On Aqua-Firma’s whale shark research and photography experiences in Mexico, guests can snorkel amongst the world’s largest seasonal aggregation of whale sharks. Although large in size (reaching up to 20m), whale sharks are harmless creatures feeding mostly on plankton and interact peacefully with the marine life around them.

In Tanzania, Aqua-Firma is now the prime sponsor for whale shark research on Mafia Island – a stunning location in which to share the water with these ocean giants and enjoy some of East Africa’s most untouched coral reefs. The team sees plenty of ‘Nemos’, on those reefs! which are popularly referred to as Clownfish, or more correctly, Anemone Fish.

Hosted by leading local and international researchers including renowned marine biologists Dr Simon Pierce and Dr Chris Rohner, expeditions are focused on exploring the areas where whale sharks are known to aggregate for feeding to give the best chance of sightings.

In addition to whale sharks, guests on these expeditions can ‘meet’ Dory and Destiny’s other friends in the wild on various other Aqua-Firma experiences around the world. Bailey the beluga whale can be found in Spitsbergen and Canada; it’s possible to spot Crush and other turtles nesting and hatching in Costa Rica, Mexico and Borneo; and Nemos can be seen in a host of places including the Maldives, Seychelles & Indonesia.

Guests can also see multiple forms of marine life and hundreds of species of fish, algae, and coral across kilometres of marine protected areas.

Aqua-Firma’s Whale Shark Research & Marine Conservation Portfolio includes:

Whale Sharks of Isla Mujeres – Research & Photography Experience

  • Runs from 11–18 & 22–29 July 2016 and 21–28 July 2017, available from £1,690 per person sharing

Whale Shark Research & Conservation – Mafia Island

  • Runs from 11–19 November 2016, available from £1,890 per person

Combining beautiful coastline with expansive beaches and protected reefs, these trips are perfect for guests who want to explore the fascinating marine diversity of Tanzania or Mexico while learning from experts in the field. As Above & Below Water travel experts, clients are also invited to combine these experiences with Aqua-Firma wildlife safaris in Tanzania; and rainforest and cultural experiences in Mexico.

For more information or to book through Aqua-Firma’s expert team, please call 01428 620012 or visit www.aqua-firma.co.uk/experiences/Tanzania and http://www.aqua-firma.co.uk/countries/Mexico/ 

-ENDS-

About Aqua-Firma

Aqua-Firma offers opportunities for safe and responsible encounters with wildlife and marine life in wilderness locations around the planet. Its unique adventures bridge land and sea from the Equator to the Poles; and where possible brings clients into close proximity to wildlife and marine life whose conservation and research the company helps to fund. Aqua-Firma’s polar voyages contribute to carbon offset programmes which have so far helped to establish and protect rainforest and coastal reserves in Peru, Madagascar, Ecuador and Costa Rica. It tropical journeys often bring clients into uniquely close contact with whales, whale sharks, giant manta rays, turtles and other wildlife in the company of researchers the company helps to fund.

For more information go to www.aqua-firma.co.uk
https://www.facebook.com/AquaFirma and https://twitter.com/aquafirma 

For press information contact:

Rooster PR
Melissa Hobson/Sunita Ghalley
E-mail: Aqua-Firma@rooster.co.uk
Tel: +44 (0) 20 3440 8924

  • Date:
    19th Jan 2016
  • Category:
    Client News
  • Tags:
    Aqua-Firma destiny whale shark disney finding dory mafia island mexico pixar responsible travel tanzania whale shark
  • Author:
    Sunita Ghalley

Stags Stampede Hens in Cost of Last Night of Freedom

LastNightFreedomLogoFromRoosterPR

Hens are twice as thrifty as stags.

Research conducted by the UK’s stag and hen thought leaders Last Night of Freedom has revealed that hens are twice as thrifty as stags when it comes to celebrating their send off from the single life. The men were twice as likely to spend over £100 on their parties in 2015, whereas women were significantly more budget conscious.

From data collected in July and August 2015, the results of the survey showed 46.7% of hens budgeted no more than £100 for spending money to celebrate the end of their single life, compared to just 23.5% of stags. The men were much more inclined to indulge in their send offs, with 23.7% blowing over £300 on spending money alone, and 2.2% stags spent over £1000. The women were also more likely to spend less time on their trips, with 47% of them lasting one night, compared to 33.7% stags. Of the men, 22.5% of stag groups partied on through three days, and 2.6% kept going for five nights.

The research reveals a spending hike for stags since 2008, when the average stag party was £91. The more budget conscious hens have stayed a lot closer to their average spend in 2008, which was £102. Matt Mavir, managing director of Last Night of Freedom puts the increase down to the rise to of the stag weekend away. “Over the past ten years we’ve seen huge increase in the scale of stag parties, as more choose to go abroad for several days to celebrate their last weekend of freedom; we’ve come a long way from spending the evening down the local pub.

“Dedicating several days abroad to say goodbye to the single life gives you the opportunity to let loose with your friends before the responsibility of married life comes into play. There’s no wonder we dedicate more time and money to the celebrations, which are an integral rite of passage to us in the UK.

“As one of the industry’s leading stag and hen companies, carrying out research like this is one of the ways we make sure to keep our finger on the pulse. Since being founded in 1999, we’ve organised over 20,000 stag and hen parties, and our knowledge and expertise is unparalleled. By carrying out research like this, we gain an insight into trends, keeping us one step ahead of the game and putting us in a position to give you the best Last Night of Freedom you could imagine!”

Last Night of Freedom also recently announced its most popular destinations for 2015, in which Prague maintained its top spot for the stags and Newcastle reigned for the hen dos. Other destinations that made the top ten included Dublin, Barcelona, Amsterdam and London.

Further information on this, and many other stag and hen ideas, is available at www.lastnightoffreedom.co.uk.

-Ends-

Notes to Editors:
Research carried out by Last Night of Freedom in July/August 2015
Sources:

For further press information, please contact:
Jon Gardner / James Brooke
Rooster PR
T: +44 (020) 3440 8937
M: +44 (0)7930 697773
E: lastnightoffreedom@rooster.co.uk

About Last Night of Freedom:
Last Night of Freedom was set up in 1999 by Matt Mavir, and is now the UK’s stag and hen industry thought-leader, offering services in events, activities, nightlife, accommodation, costumes, and accessories. Its expertise and knowledge allows the company to give a higher level of service, offering specialist destination info, reviews and insider info.

Last Night of Freedom’s mission statement is to “enlighten, amuse, delight and empower its audience in the organisation of a world class Last Night of Freedom through modern technology, industry-leading knowledge and outstanding customer service.”

The company doesn’t just want to provide a package – it wants to inspire you, pass on all of its expert advice and entertain you along the way. Last Night of Freedom takes what it does very seriously, and promises a seriously good time when you have taken the decision to spend your hard-earned cash with the company.

  • Date:
    19th Jan 2016
  • Category:
    Client News
  • Tags:
    Consumer PR Stag & Hen Parties
  • Author:
    admin

Untamed Irish Vodka: 2016′ Vodka Lovers Vodka

UntamedIrishVodka2016VodkaLoversVodkabyRoosterPR

Pot distilled with apples from County Cork with a distinctively smooth taste

Untamed Irish Vodka is the first and only super premium Irish vodka and is made with Irish apples and premium grain using pure Irish water.

A clean and smooth taste with soft aromas makes Untamed Irish Vodka versatile for sipping neat and in a range of cocktails. The spirit is produced in small batches through apple pot distilling, using County Cork apples that lend a natural sweetness and long smooth finish.

Recipe ideas:
With January detoxes in full swing follow these Untamed Irish Vodka recipes to keep calories to a minimum:

Untamed Mule

Untamed Mule
2 parts Untamed Irish Vodka
3 parts Ginger beer
2 parts Apple juice
1 part lime juice
Add all the ingredients, shake with ice and serve over ice in a highball or Moscow Mule copper mug
Garnish with lime and a slice of apple

Irish Honey Buzz

Irish Honey Buzz
25ml Untamed Irish Vodka
25ml The Wild Geese Spiced Rum
1tsp Irish honey
100ml club soda
20ml Lemon juice

Add all ingredients, shake with ice and strain over ice

Garnish with lemon slice or twist

As well as a distinctively smooth taste, Untamed Irish Vodka adds class to a drinks cabinet with an original bottle that stands tall with chromed wings, symbolic of the unbroken Irish spirit. Untamed Irish Vodka is available for £34.99 from www.irishpremiumspirits.com.

-Ends-

For further press information please contact:
Stuart Fyfe / Nick Wheywell / Kevan Barber / Jo Kendall
T: +44 (0)20 3440 8930
E: WildGeese@rooster.co.uk

About Protégé International
Protégé International Limited was formed in 2000 to provide an exclusive worldwide sales and marketing service to its clients. To date Protégé has played a pivotal role in the design and creation of iconic and evocative products, developed to meet opportunities and trends in the international market. Their portfolio, which has garnered a total of over 47 international awards to date, includes the first super premium Irish Whiskey Collection (winner of 24 international premium spirit awards), a Rum Collection, an Irish Vodka, Irish Gin, Irish Honey Liqueur, a range of cigarette brands and an American beer.

Protégé International delivers premium quality brands to market, communicating their unique, competitive positioning. Products are formulated to have a bold presence on the shelf and come with their own narrative, giving credibility and longevity.

For more information, visit www.protege-international.com or www.irishpremiumspirits.com.

 

  • Date:
    19th Jan 2016
  • Category:
    Client News
  • Tags:
    Drinks PR irish spirits untamed irish vodka vodka
  • Author:
    Kevan Barber

Experience the Best in Responsible Wilderness Travel in 2016

ExperienceBestResponsibleTravel2016byRoosterPR

Enjoy the very best responsible travel experiences in 2016 with a journey from Aqua-Firma. The wildlife & wilderness travel company offers unique, safe and responsible encounters with wildlife and marine life in wilderness locations around the planet – with adventures bridging land and sea from the Equator to the Poles.

The company’s Rainforest4Climate programme is dedicated to the offset of carbon emissions and the protection of diversity. The scheme aims to help achieve permanent protection for areas of rainforest for which, without the Fund’s donations, would not be protected against deforestation.

Through Rainforest4Climate, guests in 2015 helped to fund over 11,000 acres of rainforest protected including:

  • 10,000 acres out of a total 3.7 million acres of new national park created by the Rainforest Trust in the Peruvian Amazon
  • In Ecuador Aqua-Firma, with Rainforest Concern, part-funded the purchase and protection of Choco-Andean cloud forest which extends the habitat of a newly discovered mammal: the Olinguito

As part of the Rainforest4Climate programme, Aqua-Firma adds to the Fund with each relevant booking, which can amount to as much as £50 for some polar voyages.

It is only through the support of their valued guests that Aqua-Firma is able to fund this protection. Journeys to the Arctic, Antarctica and rainforests of Latin America contribute the most to the company’s Rainforest4Climate fund but a whole range of fascinating experiences are also available in 2016, including visits to the rainforests of Ecuador, Peru, Papua New Guinea, Borneo, Costa Rica, Mexico, Uganda or Tanzania,

For more information or to book through Aqua-Firma’s expert team, please call 01428 620012 or visit www.aqua-firma.co.uk.

-ENDS-

About Aqua-Firma

Aqua-Firma offers opportunities for safe and responsible encounters with wildlife and marine life in wilderness locations around the planet. Its unique adventures bridge land and sea from the Equator to the Poles; and where possible brings clients into close proximity to wildlife and marine life whose conservation and research the company helps to fund. Aqua-Firma’s polar voyages contribute to carbon offset programmes which have so far helped to establish and protect rainforest and coastal reserves in Peru, Madagascar, Ecuador and Costa Rica. Its tropical journeys often bring clients into uniquely close contact with whales, whale sharks, giant manta rays, turtles and other wildlife, in the company of researchers the company helps to fund.

For more information go to www.aqua-firma.com
https://www.facebook.com/AquaFirma and https://twitter.com/aquafirma

For press information contact:

Rooster PR
Melissa Hobson/Sunita Ghalley
E-mail: Aqua-Firma@rooster.co.uk
Tel: +44 (0) 20 3440 8924

  • Date:
    15th Jan 2016
  • Category:
    Client News
  • Tags:
    Aqua-Firma carbon emissions Choco-Andean eco eco travel eco-friendly forest Olinguito rainforest Rainforest4Climate responsible travel sustainable wildereness Wildlife
  • Author:
    Sunita Ghalley

London or Bristol to California with WOW air from £139!

LondonBristolCaliforniaWOWair139byRoosterPR

Ground-breaking fares to Los Angeles and San Francisco with flights starting June 2016

WOW air, the ultra-low-cost transatlantic airline from Iceland, is to begin flying to the Californian destinations of Los Angeles (LAX) and San Francisco (SFO) in June with both routes available to book today from £139 one way.¹

Flights to San Francisco will begin on 9 June while those to Los Angeles will commence on 15 June, available to book from London Gatwick and Bristol, WOW air’s latest UK departure point. The flights, via Reykjavik (KEF), will take place four times a week to Los Angeles with five weekly flights to San Francisco, all year round.

Skúli Mogensen, founder and CEO of WOW air, said: “The addition of Los Angeles and San Francisco to our rapidly expanding network is a game changer for WOW air as we cement ourselves as the industry leader in the ultra-low-cost long haul category. We always aim to be the cheapest flight provider on the routes we fly to and with the £139 fare between the UK and California we have accomplished this once again.

“Our low fares and service with a smile have been integral to our success and we expect that these new routes, at this price, will continue to excite guests from the UK and leave them asking where WOW air will fly next.”

WOW air’s expansion to California follows the successful launch of transatlantic services from the UK to Boston and Washington DC in early 2015 and the announcement that the airline would begin flying to Montreal and Toronto in May 2016 – all via Iceland and with fares as low as £99. The existing US services now operate year round and maintain consistent carrier loads of 90% plus, with departures from Bristol commencing in May 2016. WOW air’s entry to the market has already brought prices down industry-wide by 30% between Boston and Iceland and by 14% on flights between Boston and the UK.

Launched in November 2011, WOW air will, by June, connect 27 destinations across Europe and North America with the Icelandic capital. WOW air’s annual passenger capacity will more than double in 2016 to over 1.8 million, up from approximately 840,000 in 2015.

WOW air’s A330-300 aircraft will host a single-class configuration with a capacity of 340 passengers. Seat pitch will vary from 30 inches as standard to 34 inches at an additional charge. Flights between the UK and Iceland will continue to utilise WOW air’s young fleet of A320 aircraft.

For more information on flights to Iceland and North America please visit www.wowair.co.uk.

-Ends-

¹ Based on lowest one way fare including taxes and charges booked on www.wowair.co.uk. Restrictions and booking/baggage fees may apply.

Notes to editors:
Skúli Mogensen has some availability for interviews by phone. Please note he is in California and therefore the eight hour time difference will need to be considered.

For interview requests or further press information please contact:
Stuart Fyfe / Kevan Barber / Rachel Sewell
T:       +44 (0) 20 3440 8930
E:       teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 92% of flights arriving on time in 2014.

WOW air offers the lowest fares, a modern fleet with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

As of Summer 2016, the airline will service 27 destinations across Europe and North America including London, Bristol, Berlin, Nice, Los Angeles, Montreal and Boston.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies Airbus A320 aircraft across Europe with Airbus A321 and A330 aircraft used on transatlantic services.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013, 2014 and 2015 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    12th Jan 2016
  • Category:
    Client News
  • Tags:
    aviation bristol california cheap flights London sale WOW air
  • Author:
    Kevan Barber

How Brands Improve Customer Service By Embracing Social Media

HowBrandsImproveCustomerServiceByEmbracingSocialMediaByRoosterPR

The UK isn’t exactly known for its sparkling customer service, you’re more than likely to be greeted by a surly teenager taking your meal order or an underpaid, overworked twenty-something when ordering your daily coffee.

However, thanks to a wave of trendy, social-media driven engagement, the face of customer service is changing to increasingly virtual, giving brands the power to engage with customers without interacting face-to-face.

Using a combination of funny memes and light hearted banter, brands can trigger viral stories by engaging with customers on a humorous level they can relate to, all while ensuring complaints are met instantly but also forgotten about.

Potentially damaging stories turned into positive press include when Twitter saved a man on Virgin Trains who ran out of loo roll and the very British 2-hour Twitter rap battle between Pret A Manger and a disgruntled customer, who had complained about a substandard crayfish wrap.

Ingenious PR stunts, or genuine company policy? Either way, both brands took a potentially negative situation and turned it on its head, playing on our love of novelty and embracing the fun side of the internet to resonate with the social media savvy consumer.

Who knows whether or not these instances led to more people buying Virgin train tickets or Pret sandwiches, but it’s hard to deny the positives that come with taking a light-hearted approach to customer service, both in terms of enhancing brand image and generating positive press that is lapped up by the media and their readers.

Gone are the days of calling a customer service hotline that leaves you hanging, with instant access to brands via social media, companies now have a duty to deal with queries instantaneously and can no longer hide behind elusive call centres with long queue times to handle complaints.

Pret and Virgin should certainly be applauded for the way they interact with customers online, but mainly, hats off to the unseen PRs who spotted the potential of the Twitter toilet roll story and the rap battle and turned them into viral positive press. From one PR to another, we salute you.

By Jo Kendall

  • Date:
    5th Feb 2016
  • Category:
    Rooster News
  • Tags:
    brands rooster news Social Media twitter
  • Author:
    Kara Godfrey

Social Media In The Workplace

SocialMediaInTheWorkplaceByRoosterPR

There’s been a lot of discussion in the press lately about the imminent launch of Facebook’s new professional platform ‘Facebook at Work’ (FAW) and it’s got us thinking about the significance of social media in the workplace.

Ask an employer if they would let their employees use social media during work hours and you would imagine the answer to be a resounding no. However, recent times have seen the PR industry revolutionised through the use of social media, with latest figures revealing that nearly 80% of businesses now have a dedicated social media team.

Currently in trial mode, Facebook’s new platform is set to be very similar to the much-loved service, but will instead allow professionals to create a completely different account and is aimed at creating a new way for co-workers to interact. Latest reports show that more than 300 companies worldwide including Heineken and Royal Bank of Scotland have already signed up.

Considering the fact that Facebook currently has over 1.55 billion active users and the average person spends five days a week in an office environment, it seems inevitable that in today’s technologically driven world a new service like this will be a welcome addition to the ever expanding marketplace.

So whether you agree with it or not, it looks like social media is going to be firmly rooted in the future of the workplace. Our verdict is that this can only be a positive thing when used for the right reasons – we’ll just have to try to resist the urge to FAW message the person closest to the kitchen next time the urge for a cup of coffee strikes…

By Rachel Sewell  

  • Date:
    28th Jan 2016
  • Category:
    Rooster News
  • Tags:
    facebook facebook at work Social Media workplace
  • Author:
    Kara Godfrey

Rooster Appointed to Open Doors for ButlerTech in the UK

ButlerTechhandsproductbrieftoRoosterByRoosterPR

Rooster is delighted to announce its appointment by ButlerTech; a global travel tech company dedicated to transforming tourism and hospitality experiences through digital innovation.

2016 will see the launch of two ButlerTech products; destination guide application, CityButler and pioneering virtual concierge application, ButlerPad.

Rooster’s remit for the consumer-focused CityButler, is to launch the app in the UK and drive awareness and downloads. For ButlerPad, Rooster takes on a B2B brief, to raise awareness of the product and its benefits among decision makers in the hospitality industry.

Alongside traditional PR and media relations, this appointment sees Rooster expand upon its ever-growing portfolio of social media briefs, generating content for and managing product-specific platforms for both of the ButlerTech brands. Social media responsibilities will include the day to day running of the CityButler blog and ButlerPad’s Facebook and twitter channels.

CityButler is a comprehensive destination guide application, offering curated lists and independently developed reviews of local businesses, retailers and attractions (merchants). Much more than a mere guide, CityButler is the first app in the world that allows users to browse, communicate, and book directly with local merchants, including hotels, tour operators and tourist sites, restaurants, spas, retailers, dental and healthcare centres, hairdressers, etc.

Designed for hotels & resorts worldwide, ButlerPad, is a market leading concierge app that delivers a slick digital guest experience. The app streamlines enquiries, requests and bookings with all hotel departments as well as with local merchants in the hotel’s vicinity, from any location and at any time before, during and following a hotel stay.

Butlerpad requires zero investment on the part of hotels and what’s more, offers a newly created revenue stream to hotel partners in the form of a share of the commission from bookings or purchases made with external merchants.

Vetri Mayandi, ButlerTech CMO, says: “CityButler is racing to launch with Singapore and Bangkok to be among the first destinations featured, and with 10 major Asian hotel brands nearing the official launch for ButlerPad, we are keen to widen our focus to Europe for both products. We are currently in discussions with some key hotel groups in the UK regarding ButlerPad adoption and are busy curating our Europe centric CityButler content. Rooster will be instrumental in launching both products, raising awareness of the superiority of our destination guide app among travellers and encouraging further buy-in to ButlerPad from hotel brands looking to increase in-property spend, improve brand loyalty and guest satisfaction, and enjoy a newly generated revenue stream in the process.”

James Brooke, managing director at Rooster PR says: “ButlerPad is a truly unique proposition for hotels worldwide and the consumer focused CityButler promises to become the one-stop shop for travellers visiting the world’s top city destinations. We are confident that we can deliver successful launches and sustained campaigns for both products thanks to the strength of the apps’ USPs and Rooster’s expertise in this sector, which includes game-changing comms activity for travel tech companies such as intuitive, Aeromobile and Gateway Ticketing Systems.”

For more information, visit butlertech.co and butlerpad.com

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For further press information, please contact:
Julie Aguilera/Nick Wheywell/James Brooke
T: +44 (0)20 3440 8930
E: ButlerTech@rooster.co.uk

  • Date:
    27th Jan 2016
  • Category:
    Rooster News
  • Tags:
    butlerpad butlertech concierge New business pr win technology
  • Author:
    Kara Godfrey

Standout Film PR Stunts in 2015

StandoutFilmPRStuntsin2015byRoosterPR

Rooster PR picks out our top five PR stunts to promote films and documentaries in 2015.

1.    Zoolander
Remember Ben Stiller and Owen Wilson clad with coats and garish shirts strutting down the catwalk at Paris Fashion Week? Definitely a catchy way to announce the sequel to the hilarious 2001 comedy Zoolander.
www.youtube.com/watch?v=TwG_IerYQ3E

2.    Ant-Man
Having an eye for detail came in handy when Ant-Man was released. Hawk-eyed members of the public who were lucky enough to spot one of the 100 ant-sized IMAX ticket around London were given free entry to see Ant-Man in the cinema. The PR stunt continued with an ant-sized film preview.
www.youtube.com/watch?v=KQjhJf1R4k4

3.    Fantastic Four
Seeing a human-shaped drone set on fire and flying round the skies in New York would have been a pretty terrifying sight. The risky stunt, along with 10 firefighters, was an interesting way to promote the new Fantastic Four film.
www.youtube.com/watch?v=o3usKUcFVeY

4.    T. Rex Autopsy
A life-sized 30ft-long T. Rex dinosaur was laid out and strapped to a truck, covered in a blood-soaked sheet, and paraded around London. The dead T. Rex gave onlookers a taster of the upcoming television programme documenting how the 65 million year old dinosaur may have lived.
www.youtube.com/watch?v=uxZn_4CJTnU

5.    Harry Potter
For one night only Harry Potter fans were given the chance to enjoy Christmas dinner in Hogwarts’ Great Hall at the Warner Bros. Studio Tour. Proving such a success, fans can now return to the magical castle for a Valentines treat this February. Greeted with a specially concocted love potion, guests can then enjoy a three-course meal and an after-hours tour. However, there will be a hefty price tag of £247.50 each to attend!
www.youtube.com/watch?v=0PqZDQvlUGs

By Libby Allan

  • Date:
    20th Jan 2016
  • Category:
    Rooster News
  • Tags:
    documentaries film harry potter PR stunts zoolander
  • Author:
    Kara Godfrey

Kick Start Your PR Career

KickStartPRCareer

An internship is a great way to kick-start a career in PR and gain valuable work experience, but as a highly competitive industry that attracts hundreds of applicants, it’s crucial to make sure your application stands out from the crowd.

For those looking to gain an insight into the world of PR, the following handy tips will give you the best possible chance of being considered for an internship.

  • An understanding of PR and its role in the marketing mix
  • You need to be highly motivated, enthusiastic individuals with a strong interest in pursuing a career in PR
  • Ensure your CV is up to date with all relevant experience clearly highlighted
  • Cover letter including why you want to intern, which areas are of interest and your dates of availability
  • Examples of previous work (if any)

Rooster offers 2-3 month internships for graduates, university students, placement students and non-graduates. To be considered for an internship, please send a CV and cover letter to interns@rooster.co.uk.

  • Date:
    12th Jan 2016
  • Category:
    Rooster News
  • Tags:
    interns internship PR rooster pr
  • Author:
    Kevan Barber

Rooster Celebrates Christmas with the Dubrovnik Tourist Board

RoosterCelebratesChristmasDubrovnikTouristBoardbyRoosterPR

Last week we helped bring a little Croatian Christmas cheer to London with the Dubrovnik Christmas Reception.

The Dubrovnik Tourist Board welcomed VIP guests, friends of Croatia, members of the press and tour operators to their annual festive celebrations which were held at the Croatian Embassy in London.

Guests were treated to a live broadcast from Dubrovnik’s Stradun Street featuring traditional carols and Christmas dancing and an interview with Mark Thomas, an honorary consul of the UK in Dubrovnik.

The audience also heard short destination updates from Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom, Andro Vlahušić, Mayor of Dubrovnik and members of the Dubrovnik Tourist Board.

After bringing a slice of Croatian Christmas to a rainy London evening, we were then treated to a delicious menu of canapés, wines, spirits and dishes from the region of Dubrovnik by Taste Croatia.

To bring an end to the evening, guests were able to enjoy the music of Croatian singer Martin Pulic who played a mix of traditional folk songs and festive numbers.

A great night was had by all!

  • Date:
    18th Dec 2015
  • Category:
    Rooster News
  • Tags:
    Christmas Croatia croatian embassy dubrovnik dubrovnik christmas reception dubrovnik tourist board mark thomas martin pulic rooster rooster pr taste croatia
  • Author:
    Sunita Ghalley

Apps we love: Duolingo

AppsWeLoveDuolingo

With the world becoming more connected than ever thanks to the magic of technology – Duolingo is pitched perfectly to immerse the user in the daunting territory of learning a new language.

The context of travel has turned particularly favourable in recent months underlined by a strong pound, plunging flight prices and a growing economy. It’s easy to see the surging popularity for this app with more people travelling abroad than ever. Launched only two years, the app now has over 100 million users and has organically become the most popular way to learn languages online.

Duolingo is an easy to use app and fun (yes fun!) way to learn a new language. You can pick from 15 languages including French, Italian, Spanish – and even Hungarian or Turkish. The app allows users to engage with friends and track their progress making it extremely addictive, especially for those with a competitive streak.

Whether it’s on the train home from work or waiting in a queue, the app is masterful in keeping you engaged and coming back for more.

Best of all it is completely free with a seamless, smooth interface with no adverts or hidden charges!

Bonne chance et à bientôt!

Sunita Ghalley 

  • Date:
    17th Dec 2015
  • Category:
    Rooster News
  • Tags:
    android App Apps Duolingo ios languages
  • Author:
    Kevan Barber

Paris: A Tourist’s Perspective in Light of Recent Events

ParistouristsperspectivelightofrecenteventsbyRoosterPR

Despite a number of high profile denouncements of the actions of terrorists in Paris from President Hollande, journalists and TV presenters alike, it can be difficult to translate this resilience to the ordinary tourist deciding whether the city is safe.

There’s always going to be a degree of risk when planning any holiday of course, but the focus on attacks in cities is arguably more present, and to some degree more likely, than ever before given this was the second attack on Paris in the same year.

With reports that some were cancelling holidays to the French capital, hotels and airlines took a cautious standpoint, neither advising nor dissuading tourists to cancel or continue with their bookings.

As a result, in the two week gap between the attacks and my own impending departure to Paris for a long weekend, the overwhelming feeling was one of nerves. Ultimately though excitement at the prospect of food, culture, fashion, art and shopping took over – in short, everything I love about France, all captured in one of the most beautiful cities in the world.

Along with two friends we embarked on the train from St. Pancras to Paris’ Gare Du Nord, fully aware that the iconic city was in mourning and likely to have a different atmosphere. We didn’t expect the usual mix of laid-back, chain smoking, slightly aloof (and often grumpy) Parisians that embody French style and spirit.

Much to our surprise the city that greeted us, though slightly less crowded, was exactly as we had envisioned had the attacks not taken place. Tourists adorned the Sacre-Coeur with an abundance of selfie sticks, waiters overcharged for a croissant and coffee breakfast, groups of teenagers flocked to the bars and sat talking, eating and laughing together.

We agreed that the presence of soldiers made us feel safe rather than frightened and walking around the city came across the best anecdote to the attacks – art. True to the Charlie Hebdo attacks in February, French street artists, or more likely young Parisians, stuck posters and stickers on the city walls, spray painted ‘Rest in Peace’ graffiti and added messages of love across numerous buildings, in clear view of locals and tourists. Along with flags from apartment windows, it was a compelling and emotive sight.

A waiter on our last day put it perfectly: “We are French, we have staged uprisings and we will not be frightened in the face of terror. Life in Paris continues and so will we, this will not beat us.”

On that note all that’s left to say is a vehement Vive la France!

Jo Kendall

  • Date:
    9th Dec 2015
  • Category:
    Rooster News
  • Tags:
    blog france paris terrorism Travel
  • Author:
    Kevan Barber

Rooster Joins the Fleet as it Steers Antlos’ UK PR

RoosterjoinsthefleetsteersAntlosUKPR

Appointed by Antlos to deliver media campaigns for the ‘Airbnb of boats’.

Antlos has appointed leading PR & digital communications agency Rooster PR to develop and deliver a strategic PR campaign to build awareness and generate bookings for the innovative online marketplace for boating holidays.

Antlos connects boat owners with guests looking for sailing adventures throughout the Mediterranean. Guests can book all-inclusive boating holidays directly with trusted and experienced skippers.

Maritime and coastal tourism has grown to be worth in excess of £130 billion or 11 percent of the global tourism market annually. With that growth expected to continue, Rooster’s work with Antlos will look to educate the media, and in turn consumers, about the misconception of boating holidays being too expensive and only for the wealthy. Launched online in May 2015, Antlos is on a mission to make boating holidays affordable and accessible to everyone.

Ieva Strupule, Chief Commercial Officer, Antlos stated: “During our first summer season this year, Antlos has already enabled 657 guests to enjoy fabulous sailing holidays around the Mediterranean. With an innovative online model and proven demand for affordable boating holidays, we are looking forward to working with Rooster to communicate Antlos’ unique offering and mission to disrupt an antiquated industry.”

James Brooke, Managing Director, Rooster PR, commented: “We are delighted to announce our appointment by Antlos, a truly innovative business that will change the way boating holidays are booked in the future. With a history of working for online challenger brands coupled with our extensive personal knowledge of the sailing industry, the team is looking forward to communicating Antlos’ unique proposition and to driving impactful consumer coverage.”

-Ends-

For further press information, please contact:
James Brooke/Stuart Fyfe/Libby Allan
T: +44 (0)20 3440 8930
E: antlos@rooster.co.uk

About Antlos
Antlos is an innovative online marketplace to search for and book boating holidays around the world. Launched in May 2015, Antlos is on a mission to make boating holidays affordable and accessible to everyone by connecting guests directly with boat owners. By cutting out charter brokers and agents, Antlos prices are on average 50% cheaper and include all additional expenses such as fuel and marina fees.

Antlos currently showcases a collection of carefully selected privately-owned boats that sail around Italy, Greece, Spain and Croatia.

For further information about Antlos, visit www.antlos.com or follow @Antlos on Twitter.

  • Date:
    1st Dec 2015
  • Category:
    Rooster News
  • Tags:
    Antlos Boating New client Sailing Travel PR
  • Author:
    Rachel Sewell

Givergy Appoints Rooster PR

GivergyAppointsRoosterPRbyRoosterPR

Rooster will manage UK media relations and social channels for the fundraising platform provider. 

Givergy, an award-winning fundraising technology company, has appointed Rooster PR to manage its UK press office and select social media channels.

Founded in 2009, Givergy offers a range of cutting-edge technology platforms to help charities raise more at live fundraising events and online. The company does this through three principle products: Givergy Access, Givergy Managed and Givergy Mobile.

Rooster will manage Givergy’s proactive and reactive press office in the UK and handle all media enquiries. The agency will be responsible for identifying editorial opportunities to raise awareness of key auctions and raffles and raising the company’s profile through media interviews.

PR activity will focus predominantly on driving press coverage for Givergy’s newest product, Givergy Access, following the site’s launch in October: www.Givergy.com. This is a simple, innovative platform which allows the public to take part in flexible auctions and raffles, or purchase ‘buy it now’ items. The site gives people the chance to win incredible money-can’t-buy items and experiences that aren’t available anywhere else. Listings vary from high-profile celebrity meet-and-greets and signed memorabilia, to concert tickets and sporting events. Recent lots include a stay at Sir Richard Branson’s luxury Maasai Mara safari camp and a VIP package for Status Quo’s ‘Accept No Substitute’ tour.

The Rooster team will also be responsible for devising and managing a comprehensive social media strategy to amplify the Givergy Access platform and catapult it into the online auction stratosphere.

“Since our recent rebranding, Givergy has been going from strength to strength and we have lots of exciting plans in the pipeline. It’s great to be welcoming Rooster PR onboard to help raise awareness of our work as we continue to grow,” said Givergy’s Director of Business Development, Jon Douglas.

“We’re proud to be adding such a reputable company to our expanding portfolio of charity clients. We look forward to utilising our expertise to help raise awareness of Givergy’s amazing range of auction and raffle prizes and, ultimately, help its charity partners raise more,” said Rooster’s Managing Director, James Brooke.

With offices in London, Toronto, Calgary and New York, Givergy helps charities around the world raise more for incredible global causes. In 2015, Givergy has raised over £25 million for more than 1,200 incredible causes through an array of interactive fundraising products.

For more information, or to place a bid, visit www.givergy.com, or follow Givergy on Twitter or Facebook.

-Ends-

For further media information, please contact:
Melissa Hobson/Nick Wheywell/Rachel Sewell
T: +44 (0)20 3440 8930
E: Givergy@Rooster.co.uk

About Givergy
Founded in 2009, Givergy is an award-winning company which offers a range of cutting-edge technology platforms to help charities raise more at fundraising events and online. In 2015, Givergy has raised over £25 million for more than 1,200 incredible causes through an array of interactive fundraising products. With offices in London, Toronto, Calgary and New York, Givergy helps charities around the world raise more for incredible global causes.

Givergy helps charities Raise More through three principle products:

Givergy Access is a simple, effective online fundraising platform which allows users to take part in flexible auctions and raffles or purchase ‘buy it now’ items. It gives people access to exclusive, high-profile, money-can’t-buy items and experiences that aren’t available anywhere else!

Givergy Managed is an innovative technology platform which revolutionises live fundraising events – from large gala dinners to informal art exhibitions or golf days – in order to help charities raise more for their incredible worldwide causes.

Givergy Mobile is a PC & mobile optimised platform which gives charities more flexibility to increase the chance of guests getting involved and ensures bidders are personally kept up to date with the progress of the auction. The mobile platform is optimised for mobile, tablet and PC web browsers.

  • Date:
    19th Nov 2015
  • Category:
    Consumer
  • Tags:
    auction auctions charity Events fundraising fundraising technology givergy Social Media
  • Author:
    Sunita Ghalley

Social
Communicators

What they say?

Client testimonialsMedia testimonials
Client testimonialsMedia testimonials
  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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Come Say Hi

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We’re a friendly bunch – give us a buzz, drop us a line or pop in. We are a mere five minute walk from Waterloo Station in central London.

Contact: James Brooke, Managing Director
(For internships email your CV & covering letter to: interns@rooster.co.uk)

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+44 (0)20 3440 8930
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Waterloo House, 207 Waterloo Road, London, SE1 8XD
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+44 (0)7747 600162 (For emergencies only)
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+44 (0)20 3440 8936
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