Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:
    January 2014
  • Client:
    Park Plaza Hotels

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than eleven years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury sector, Julie has developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations, such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has led the PR for property client, Hatched.co.uk, and foreign exchange consultancy, IFX, alongside luxury summer and ski brands, Villa Guru and Alpine Guru.

Julie prides herself on offering a personal and tailored approach, ensuring that every client’s expectations are fulfilled (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Sarah

Sarah has 12 years’ experience developing and implementing award-winning creative PR campaigns.

She has a well-rounded background across consumer sectors ranging from luxury food & wine, to restaurants and travel & tourism.

Regarded by her clients as a savvy PR professional that generates extensive press coverage, Sarah has worked on campaigns for the EU Discover The Origin, Burgundy wine, Parma Ham, Parmigiano-Reggiano Cheese, Port and Douro Valley wine, Grand Marnier, Karma, fish and Gramercy Park hotel restaurant openings, NESCAFÉ and Costa Coffee.

Her luxury hotel & tourism experience has seen her work on The May Fair hotel and Radisson Edwardian hotel group, Four Seasons Hotels & Resorts, Gramercy Park Hotel and Hotel Café Royal, New York State Division of Tourism, Palm Beach County, Hawaii and Ontario tourism boards, amongst others.

Her events experience includes food and wine tastings, Taste festivals, wine trade shows, press trips, press conferences, product launches and restaurant openings.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

HELEN1
HELEN BATTE

Account Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Account Director & Digital Leader

JulieAguileraFromRoosterPR
JULIE AGUILERA

Account Director

SarahTaylorFromRoosterPR
SARAH TAYLOR

Account Director

StuartFyfeFromRoosterPR
STUART FYFE

Senior Account Manager

MelissaHobsonFromRoosterPR
MELISSA HOBSON

Senior Account Manager

JonWallhouseFromRoosterPR
JON WALLHOUSE

Creative Director

SianWelshRoosterPR
SIAN WELSH

Finance Director

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Are Hatched Online Estate Agents?

Adam Day of Hatched launches scathing attack on ‘online estate agent’...

Are Hatched Online Estate Agents?

AreHatchedOnlineEstateAgents

Adam Day of Hatched launches scathing attack on ‘online estate agent’ counterparts

Following the recent Channel 4 TV show How to Sell Your Home presented by Sarah Beeny, Adam Day of Hatched has questioned his company’s position as an ‘online estate agency’.

Day claims that the Channel 4 show has misrepresented online estate agency and many of the services offered by them, but has also said that there are many new online estate agents who are devaluing the good work that proper estate agents do when selling someone’s home.

Day says: “I know for a fact that some of the ‘online agents’ were misrepresented. In a couple of episodes, it showed the owner taking their own photos, arranging viewings and negotiating their own sale. This is simply not what the original online estate agents like us, set out to achieve and it’s not how we work. At Hatched, we personally visit the property, we arrange the viewings, we negotiate the offers on behalf of the vendor and progress the sales through to completion.”

On the show on Monday, it did clearly show calls being made to the owners from someone from Hatched advising them of the four offers they had. It even showed Day himself taking the photos and advising the owner to de-clutter.

Day continues: “There has been a recent infiltration of online estate agents who for me, have started to cheapen estate agency by cutting huge corners – allowing vendors and buyers to talk directly to arrange viewings or even negotiate the offers and their ultimate sale. This simply isn’t estate agency – it’s private house sales.”

“There is now a muddying of the waters of ‘online estate agents’, which needs to be made clearer. Having watched five of the six episodes, it’s clear that at Hatched, we’re actually not ‘online estate agents’. We’re quite clearly somewhere in between an online estate agent and a traditional estate agent – mixing the best of both to deliver the ultimate experience for the seller.”

Although it could be argued that all estate agents are ‘online estate agents’, Day was the only one of the current crop of what are known as ‘online estate agents’, to be featured on the show so far, apart from Sarah Beeny herself of course. The property featured was in North London and was valued by a high street agent at £250,000 and sold by Hatched at £250,000. The owner saved around £4,000 in estate agency fees.

Day went on to say “I’m an estate agent, and I absolutely believe in the ethics of good estate agency and that’ll never change while I’m in charge at Hatched. We’re proving that we can offer a complete estate agency service, using technology to drive efficiencies which in turn allows us to offer much more competitive fees.

“But I do have a genuine fear for estate agency as an industry. If traditional estate agents don’t start to consider their tech offering and driving efficiencies, then these new, purely online estate agents, could start to take large chunks of market share, especially with shows like this where it was made to look like it could be done with very little guidance whatsoever. I think high street agents who haven’t adapted or considered their tech offering are on dangerous ground at the moment, and they should perhaps consider a more hybrid model like our own.”

-Ends-

Notes to editors:
Adam Day, Director, Hatched.co.uk, is available for interviews, profiles and is also happy to provide expert comment or input for any relevant features covering property and estate agency matters.

Follow Adam: @Hatched_co_uk / www.hatched.co.uk/about/the-blog.asp

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk
Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    26th Nov 2014
  • Category:
    Client News
  • Tags:
    estate agent estate agent estate agent estate agent estate agent hatched hatched hatched hatched hatched Hatched.co.uk Hatched.co.uk Hatched.co.uk Hatched.co.uk Hatched.co.uk Online Estate Agents Online Estate Agents Online Estate Agents Online Estate Agents Online Estate Agents
  • Author:
    Kevan Barber
Azimo Joins Boris Johnson’s Trade Mission to South-East Asia

Azimo, the online money transfer service, has been selected as one...

Azimo Joins Boris Johnson’s Trade Mission to South-East Asia

FintechStartupAzimoLaunchesInstantVodafoneM-PESAMobileMoneyTransferServiceFromRoosterPR

Azimo, the online money transfer service, has been selected as one of the UK’s leading FinTech startups to join Boris Johnson on the Mayor of London’s trade mission to Malaysia and Singapore departing on 26 November 2014.

Azimo have been lowering the cost of sending money around the world and have this week announced a number of new services to Indonesia, China, Malaysia and Singapore, including a £1 fixed fee to transfer any amount to those countries.

Azimo already enables customers to send money to 198+ countries and for cash pick-up in nearly 300,000 locations around the world and are pursuing further global expansion in 2015.

The trade mission organised by The Mayor’s Export Programme (MEP) in partnership with UKTI, connects high growth British businesses with leading players in the region including commercial partners and investors.

Mayor of London, Boris Johnson, said: “This is a fantastic opportunity for London businesses like Azimo to explore trade opportunities in South-East Asia and to expand their networks. I want to encourage even more London companies to benefit from exporting to this dynamic, growing market, building on the strong existing ties with the UK.”

Michael Kent, CEO of Azimo believes in providing hard working migrants a convenient and good value service: “Trade missions are important – it’s not just about a selfie with Boris; we’re meeting potential new partners and securing better deals for our customers. With Azimo’s service now available to over 350 million people across Europe, allowing them to send money to over 5 billion people around the world, we’re opening up access to low-cost and reliable online money transfers. But there is always more we can do and countries like Malaysia, The Philippines, Vietnam, Singapore and Indonesia with their rocket economies represent interesting new market opportunities for us,” said Kent.

In addition to Azimo’s normal low-cost services, customers will get their first transfer FREE by using promotional code TRADEBORIS.

Registering to use Azimo is free and takes just a few seconds from your phone using your email address or Facebook profile.

 -ENDS-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

Notes to Editors

The £1 fixed fee to transfer any amount to Indonesia, China, Malaysia and Singapore is a promotion running from the 19th November to the 31st December.

The Mayor of London, Boris Johnson, is leading the trade mission to Singapore and Malaysia as part of his Export Programme. The Mayor will work alongside a UK Trade and Investment (UKTI) mission taking 26 British small and medium sized businesses to meet potential customers in each country. The Mayor’s Export Programme has been set up to help London small and medium sized businesses to export to overseas markets or help businesses that are already trading to make the move into fast growing emerging markets.

About Azimo

Launched in 2012, Azimo is a London-based online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Founded by CEO Michael Kent, the company is backed by a US$10 million Series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group and eVentures.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct Authority.

For more information, go to www.azimo.com
Facebook: www.facebook.com/azimomoney
Twitter: @azimomoney

  • Date:
    26th Nov 2014
  • Category:
    Client News
  • Tags:
    Boris Johnson Boris Johnson Boris Johnson Boris Johnson Boris Johnson Consumer PR Consumer PR Consumer PR Consumer PR Consumer PR Money Transfer Money Transfer Money Transfer Money Transfer Money Transfer Technology PR Technology PR Technology PR Technology PR Technology PR
  • Author:
    Victoria Randall
Culinary Cruises to Get Your Tastebuds Tingling

Finding the recipe for a perfect holiday can be difficult, especially...

Culinary Cruises to Get Your Tastebuds Tingling

CulinaryCruisesGetYourTastebudsTinglingFromRoosterPR

Finding the recipe for a perfect holiday can be difficult, especially when it comes to a gourmet getaway. Culinary connoisseurs might not automatically think that a cruise could serve up everything they’re looking for but what better way to try multiple cuisines than hopping easily between different destinations and sample what they have to offer? So, whatever cuisine makes your tastebuds tingle, Cruise Nation can dish up the perfect cruise for you.

From all-American burgers and ribs to authentic sushi or mouth-watering desserts, the experts at Cruise Nation reveal their five favourite foodie destinations:

  • New York is one of the greatest food cities in the world – home to renowned Katz’s Deli, made famous by When Harry Met Sally, the award-winning restaurant ABC Kitchen, not to mention over 20,000 street vendors!

A seven night Christmas cruise Southampton to New York with a free balcony upgrade and 4 night stay in New York on the Cunard Queen Mary 2 departing 15 December 2014, prices are from £999

  • Hong Kong, the home to the Cantonese food which is enjoyed all across the world, is a great destination for foodies. So why not tuck into a selection of dim sum, noodles, Chinese tea and egg tarts when you’re visiting?

Four nights in Singapore followed by a nine night Singapore to Hong Kong cruise and three night Hong Kong Stay, on the Costa Victoria, departing 1 January 2015, prices are from £1,449 with a free upgrade to an outside cabin

  • Mexico isn’t all tacos burritos and fajitas; it’s also famous for its dark chocolate, “chocolate de mesa”, flavoured with cinnamon, almond and vanilla. Princess Cruises’ ‘Chocolate Journeys’ is an industry-first chocolate experience which will satisfy even those with the sweetest of teeth

10 night Mexican Riviera cruise with three nights in San Francisco on the Star Princess, departing 16 April 2015, prices are from £1,499

  • Morocco is a great place to experience mouth-watering cuisine influenced by Spanish, Arabian and French cooking – from tagines and couscous to ‘B’stilla’ pies and mint tea.

A seven night Canary Islands and Morocco cruise with three nights in Gran Canaria on the MSC Armonia, departing 4 March 2015, prices are from £479

  •  The Caribbean is usually praised for its picture-perfect white sandy beaches and amazing climate, but its cuisine will impress you just as much! So when you dock in the Caribbean, don’t forget to try some authentic jerk chicken and plantain

Three nights at a Disney All Star Resort (Sports, Movies or Music) followed by a nine night Southern Caribbean cruise on the Royal Caribbean Explorer of the Seas departing 6 January 2015, prices are from £999.

Whatever your perfect foodie holiday, Cruise Nation can help you find something that will cater for it. Fancy relaxing with a chocolate massage before indulging in some sumptuous chocolate desserts, visiting a celebrity restaurant or just experiencing a variety of the best local delicacies in the food capitals of the world? Cruise Nation has a slice of exactly what you’re after!

Phil Evans, Managing Director of Cruise Nation said: “We’ve all been swept up in the recent Great British Bake Off fever but now the show’s no longer on our screens it doesn’t mean we need to miss out on enjoying delicious dishes! As well as offering unbeatable value holidays, Cruise Nation’s expert travel advisors can also help you find unique, delicious dining experiences from across the world. Call our team for free on 0800 408 0758 to find out which foodie destination you could be heading off to next.”

Here, Cruise Nation gives you a flavour of their unbeatable value deals to suit all tastebuds:

Indulge in chocolate heaven next Easter with a 10-night Mexican Riviera cruise with Cruise Nation from £1,499 – plus three free nights in San Francisco and a free upgrade to an outside cabin

  • A room only 3-night stay in San Francisco for free
  • Followed by a full board 10-night Mexican Riviera cruise
  • Return flights from London Heathrow included in the price
  • Departing on 16 April 2015 on the Star Princess  
  • Upgrade to an outside cabin for £100pp

Enjoy a range of local delicacies with an 18-night Dubai to Singapore cruise with Cruise Nation from £1,499 – plus three free nights in Dubai and one free night in Singapore

  • A room only 3-night stay in Dubai for free
  • Followed by an 18-night Dubai to Singapore cruise
  • A room only 1-night stay in Singapore for free
  • Return flights from London included in the price
  • Departing on 2 April 2015 on the Celebrity Century  
  • Ports include Mumbai, Mormugao (Goa), New Mangalore and Colombo

Sample the best Asian cuisine with a 15-night Singapore to Tokyo cruise with Cruise Nation from £1,499 – plus two free nights in each city

  • A room only 2-night stay in Singapore for free
  • Followed by a 15-night Singapore to Tokyo cruise
  • A room only 2-night stay in Singapore for free
  • Return flights from London included in the price
  • Departing on 12 April 2015 on the Voyager of the Seas  
  • Ports include Nha Trang(Vietnam), Hong Kong, Taipei, Nagasaki

For more information or to book your cruise holiday, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

 -Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8927
E: cruisenation@rooster.co.uk

About Cruise Nation
Cruise Nation is an award-winning tour operator which aims to make cruising affordable for everyone, whether you’re an established cruise passenger or new-to-cruise.

The Cruise Nation team has over 50 years’ experience in the travel industry and pride themselves on creating cruise packages to an exciting range of destinations to suit all schedules, budgets and interests.

With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

For more information or to book your tailor-made cruise now, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

  • Date:
    25th Nov 2014
  • Category:
    Client News
  • Tags:
    Cruise Nation Cruise Nation Cruise Nation Cruise Nation Cruise Nation Cruise PR Cruise PR Cruise PR Cruise PR Cruise PR Culinary Culinary Culinary Culinary Culinary Top 5 Top 5 Top 5 Top 5 Top 5
  • Author:
    Victoria Randall
World Travel Market 2014 – Opportunities with Our Clients

Rooster PR has several clients exhibiting at World Travel Market...

Croatia 365 Campaign Launch

Last night, we organised the UK launch of the...

Gateway Ticketing Systems UK Briefs Rooster PR

Leading ticketing provider for visitor attractions brings in PR...

Are Hatched Online Estate Agents?

AreHatchedOnlineEstateAgents

Adam Day of Hatched launches scathing attack on ‘online estate agent’ counterparts

Following the recent Channel 4 TV show How to Sell Your Home presented by Sarah Beeny, Adam Day of Hatched has questioned his company’s position as an ‘online estate agency’.

Day claims that the Channel 4 show has misrepresented online estate agency and many of the services offered by them, but has also said that there are many new online estate agents who are devaluing the good work that proper estate agents do when selling someone’s home.

Day says: “I know for a fact that some of the ‘online agents’ were misrepresented. In a couple of episodes, it showed the owner taking their own photos, arranging viewings and negotiating their own sale. This is simply not what the original online estate agents like us, set out to achieve and it’s not how we work. At Hatched, we personally visit the property, we arrange the viewings, we negotiate the offers on behalf of the vendor and progress the sales through to completion.”

On the show on Monday, it did clearly show calls being made to the owners from someone from Hatched advising them of the four offers they had. It even showed Day himself taking the photos and advising the owner to de-clutter.

Day continues: “There has been a recent infiltration of online estate agents who for me, have started to cheapen estate agency by cutting huge corners – allowing vendors and buyers to talk directly to arrange viewings or even negotiate the offers and their ultimate sale. This simply isn’t estate agency – it’s private house sales.”

“There is now a muddying of the waters of ‘online estate agents’, which needs to be made clearer. Having watched five of the six episodes, it’s clear that at Hatched, we’re actually not ‘online estate agents’. We’re quite clearly somewhere in between an online estate agent and a traditional estate agent – mixing the best of both to deliver the ultimate experience for the seller.”

Although it could be argued that all estate agents are ‘online estate agents’, Day was the only one of the current crop of what are known as ‘online estate agents’, to be featured on the show so far, apart from Sarah Beeny herself of course. The property featured was in North London and was valued by a high street agent at £250,000 and sold by Hatched at £250,000. The owner saved around £4,000 in estate agency fees.

Day went on to say “I’m an estate agent, and I absolutely believe in the ethics of good estate agency and that’ll never change while I’m in charge at Hatched. We’re proving that we can offer a complete estate agency service, using technology to drive efficiencies which in turn allows us to offer much more competitive fees.

“But I do have a genuine fear for estate agency as an industry. If traditional estate agents don’t start to consider their tech offering and driving efficiencies, then these new, purely online estate agents, could start to take large chunks of market share, especially with shows like this where it was made to look like it could be done with very little guidance whatsoever. I think high street agents who haven’t adapted or considered their tech offering are on dangerous ground at the moment, and they should perhaps consider a more hybrid model like our own.”

-Ends-

Notes to editors:
Adam Day, Director, Hatched.co.uk, is available for interviews, profiles and is also happy to provide expert comment or input for any relevant features covering property and estate agency matters.

Follow Adam: @Hatched_co_uk / www.hatched.co.uk/about/the-blog.asp

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk
Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    26th Nov 2014
  • Category:
    Client News
  • Tags:
    estate agent hatched Hatched.co.uk Online Estate Agents
  • Author:
    Kevan Barber

Azimo Joins Boris Johnson’s Trade Mission to South-East Asia

FintechStartupAzimoLaunchesInstantVodafoneM-PESAMobileMoneyTransferServiceFromRoosterPR

Azimo, the online money transfer service, has been selected as one of the UK’s leading FinTech startups to join Boris Johnson on the Mayor of London’s trade mission to Malaysia and Singapore departing on 26 November 2014.

Azimo have been lowering the cost of sending money around the world and have this week announced a number of new services to Indonesia, China, Malaysia and Singapore, including a £1 fixed fee to transfer any amount to those countries.

Azimo already enables customers to send money to 198+ countries and for cash pick-up in nearly 300,000 locations around the world and are pursuing further global expansion in 2015.

The trade mission organised by The Mayor’s Export Programme (MEP) in partnership with UKTI, connects high growth British businesses with leading players in the region including commercial partners and investors.

Mayor of London, Boris Johnson, said: “This is a fantastic opportunity for London businesses like Azimo to explore trade opportunities in South-East Asia and to expand their networks. I want to encourage even more London companies to benefit from exporting to this dynamic, growing market, building on the strong existing ties with the UK.”

Michael Kent, CEO of Azimo believes in providing hard working migrants a convenient and good value service: “Trade missions are important – it’s not just about a selfie with Boris; we’re meeting potential new partners and securing better deals for our customers. With Azimo’s service now available to over 350 million people across Europe, allowing them to send money to over 5 billion people around the world, we’re opening up access to low-cost and reliable online money transfers. But there is always more we can do and countries like Malaysia, The Philippines, Vietnam, Singapore and Indonesia with their rocket economies represent interesting new market opportunities for us,” said Kent.

In addition to Azimo’s normal low-cost services, customers will get their first transfer FREE by using promotional code TRADEBORIS.

Registering to use Azimo is free and takes just a few seconds from your phone using your email address or Facebook profile.

 -ENDS-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

Notes to Editors

The £1 fixed fee to transfer any amount to Indonesia, China, Malaysia and Singapore is a promotion running from the 19th November to the 31st December.

The Mayor of London, Boris Johnson, is leading the trade mission to Singapore and Malaysia as part of his Export Programme. The Mayor will work alongside a UK Trade and Investment (UKTI) mission taking 26 British small and medium sized businesses to meet potential customers in each country. The Mayor’s Export Programme has been set up to help London small and medium sized businesses to export to overseas markets or help businesses that are already trading to make the move into fast growing emerging markets.

About Azimo

Launched in 2012, Azimo is a London-based online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Founded by CEO Michael Kent, the company is backed by a US$10 million Series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group and eVentures.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct Authority.

For more information, go to www.azimo.com
Facebook: www.facebook.com/azimomoney
Twitter: @azimomoney

  • Date:
    26th Nov 2014
  • Category:
    Client News
  • Tags:
    Boris Johnson Consumer PR Money Transfer Technology PR
  • Author:
    Victoria Randall

Culinary Cruises to Get Your Tastebuds Tingling

CulinaryCruisesGetYourTastebudsTinglingFromRoosterPR

Finding the recipe for a perfect holiday can be difficult, especially when it comes to a gourmet getaway. Culinary connoisseurs might not automatically think that a cruise could serve up everything they’re looking for but what better way to try multiple cuisines than hopping easily between different destinations and sample what they have to offer? So, whatever cuisine makes your tastebuds tingle, Cruise Nation can dish up the perfect cruise for you.

From all-American burgers and ribs to authentic sushi or mouth-watering desserts, the experts at Cruise Nation reveal their five favourite foodie destinations:

  • New York is one of the greatest food cities in the world – home to renowned Katz’s Deli, made famous by When Harry Met Sally, the award-winning restaurant ABC Kitchen, not to mention over 20,000 street vendors!

A seven night Christmas cruise Southampton to New York with a free balcony upgrade and 4 night stay in New York on the Cunard Queen Mary 2 departing 15 December 2014, prices are from £999

  • Hong Kong, the home to the Cantonese food which is enjoyed all across the world, is a great destination for foodies. So why not tuck into a selection of dim sum, noodles, Chinese tea and egg tarts when you’re visiting?

Four nights in Singapore followed by a nine night Singapore to Hong Kong cruise and three night Hong Kong Stay, on the Costa Victoria, departing 1 January 2015, prices are from £1,449 with a free upgrade to an outside cabin

  • Mexico isn’t all tacos burritos and fajitas; it’s also famous for its dark chocolate, “chocolate de mesa”, flavoured with cinnamon, almond and vanilla. Princess Cruises’ ‘Chocolate Journeys’ is an industry-first chocolate experience which will satisfy even those with the sweetest of teeth

10 night Mexican Riviera cruise with three nights in San Francisco on the Star Princess, departing 16 April 2015, prices are from £1,499

  • Morocco is a great place to experience mouth-watering cuisine influenced by Spanish, Arabian and French cooking – from tagines and couscous to ‘B’stilla’ pies and mint tea.

A seven night Canary Islands and Morocco cruise with three nights in Gran Canaria on the MSC Armonia, departing 4 March 2015, prices are from £479

  •  The Caribbean is usually praised for its picture-perfect white sandy beaches and amazing climate, but its cuisine will impress you just as much! So when you dock in the Caribbean, don’t forget to try some authentic jerk chicken and plantain

Three nights at a Disney All Star Resort (Sports, Movies or Music) followed by a nine night Southern Caribbean cruise on the Royal Caribbean Explorer of the Seas departing 6 January 2015, prices are from £999.

Whatever your perfect foodie holiday, Cruise Nation can help you find something that will cater for it. Fancy relaxing with a chocolate massage before indulging in some sumptuous chocolate desserts, visiting a celebrity restaurant or just experiencing a variety of the best local delicacies in the food capitals of the world? Cruise Nation has a slice of exactly what you’re after!

Phil Evans, Managing Director of Cruise Nation said: “We’ve all been swept up in the recent Great British Bake Off fever but now the show’s no longer on our screens it doesn’t mean we need to miss out on enjoying delicious dishes! As well as offering unbeatable value holidays, Cruise Nation’s expert travel advisors can also help you find unique, delicious dining experiences from across the world. Call our team for free on 0800 408 0758 to find out which foodie destination you could be heading off to next.”

Here, Cruise Nation gives you a flavour of their unbeatable value deals to suit all tastebuds:

Indulge in chocolate heaven next Easter with a 10-night Mexican Riviera cruise with Cruise Nation from £1,499 – plus three free nights in San Francisco and a free upgrade to an outside cabin

  • A room only 3-night stay in San Francisco for free
  • Followed by a full board 10-night Mexican Riviera cruise
  • Return flights from London Heathrow included in the price
  • Departing on 16 April 2015 on the Star Princess  
  • Upgrade to an outside cabin for £100pp

Enjoy a range of local delicacies with an 18-night Dubai to Singapore cruise with Cruise Nation from £1,499 – plus three free nights in Dubai and one free night in Singapore

  • A room only 3-night stay in Dubai for free
  • Followed by an 18-night Dubai to Singapore cruise
  • A room only 1-night stay in Singapore for free
  • Return flights from London included in the price
  • Departing on 2 April 2015 on the Celebrity Century  
  • Ports include Mumbai, Mormugao (Goa), New Mangalore and Colombo

Sample the best Asian cuisine with a 15-night Singapore to Tokyo cruise with Cruise Nation from £1,499 – plus two free nights in each city

  • A room only 2-night stay in Singapore for free
  • Followed by a 15-night Singapore to Tokyo cruise
  • A room only 2-night stay in Singapore for free
  • Return flights from London included in the price
  • Departing on 12 April 2015 on the Voyager of the Seas  
  • Ports include Nha Trang(Vietnam), Hong Kong, Taipei, Nagasaki

For more information or to book your cruise holiday, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

 -Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8927
E: cruisenation@rooster.co.uk

About Cruise Nation
Cruise Nation is an award-winning tour operator which aims to make cruising affordable for everyone, whether you’re an established cruise passenger or new-to-cruise.

The Cruise Nation team has over 50 years’ experience in the travel industry and pride themselves on creating cruise packages to an exciting range of destinations to suit all schedules, budgets and interests.

With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

For more information or to book your tailor-made cruise now, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

  • Date:
    25th Nov 2014
  • Category:
    Client News
  • Tags:
    Cruise Nation Cruise PR Culinary Top 5
  • Author:
    Victoria Randall

Michael Kent Provides Top Ten Tips for Entrepreneurs

FintechStartupAzimoLaunchesInstantVodafoneM-PESAMobileMoneyTransferServiceFromRoosterPR

Since founding Azimo in 2012, serial FinTech entrepreneur Michael Kent has grown the business to become the world’s most complete digital money service, sending money from across Europe to over 198 countries in 73 currencies.

Michael’s first business, Small World, which he launched in 2005 and still owns a chunk of, is Europe’s largest independent money transfer business with annual flows of over £4bn

Allowing customers to send money from a smartphone, tablet or desktop and even through Facebook, Azimo is disrupting the traditional money transfer market with rates up to 85 per cent cheaper than legacy providers like Western Union and Moneygram.

Nominated in two categories for the Great British Entrepreneur Awards 2014, Michael Kent shares his top ten tips for entrepreneurs:

1.    Get a business partner

“Building a business is often a mix of exhilaration, terror and ridiculous amounts of work. All are better with someone along for the ride.”

2.    “Just do it”

“This is something we often say in the Azimo office, although perhaps with more risqué language, and it’s an important phrase. Get going on your venture as soon as you can – there will never be a perfect time to launch a business and the risks are less when you’re younger. Start-ups, mortgage payments, families and school fees are a tricky mix!”

3.    Do as much as you can before you quit your day job

“If possible, try and do as much as you can on your venture before you quit your day job. It’s far easier to take risks and be disruptive when you have minimal costs to cover as a boss is paying your bills.”

 4.    Find a mentor

“It’s incredibly helpful to find a couple of early mentors. Experience entrepreneurs love to give advice, and write handy top ten lists, and some of these mentors will end up helping more than you ever imagined with ideas, connections and capital.”

5.    Ignore other people’s advice

“While a mentor is important, no one will understand your business context as well as you do, so listen to the advice but don’t always follow it.”

6.    Don’t go and see the venture capitalists too early

“The UK Venture Capitalist scene is a tiny group of people and you only get one chance to make a good impression. Perfect your pitch on the people who matter less (friends, family and angel investors) and only hit the professional investors when you’re super polished and can tackle the tricky questions.

7.    Embellish the truth

“It’s a fine line but in order to get up and running fast you’ll need to be able to sell your business and ideas from the off. Its fine to sounds more advanced than you think you are, but ensure it sounds credible.”

8.    Discuss with friends and family

“Discuss what you’re doing with your life partner or family and keep talking about it. You’ll be stressed enough without a stressed relationship. Remember that if you’d taken that corporate job instead of following your entrepreneurial dream you’d be working just as hard but to someone else’s timetable.”

9.    Build diversity into your team

“If you can get past the extra time it will take to get to work together well and the conflicts that may come your way, it will be much more innovative and successful environment than a bunch of British white blokes.”

 10.  Create an innovative work environment

“Don’t be scared to run a business in a different way to how you think a ‘traditional’ business should look like. Creating a more enjoyable workplace for your staff will allow them to be more creative and innovative. Every member of staff at Azimo is given a free day every quarter to allow them to get involved with work in the community. Through this, Azimo’s employees work with local and national projects and many take part in a wide range of fundraising activities.”

Entrepreneur Kent founded Azimo in July 2012 and has been on a mission to transform the way we send and receive money around the world ever since. Kent leads the UK-based team and is passionately committed to ethical trading and excellent customer service.

-Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo
Launched in 2012, Azimo is a London-based online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Founded by CEO Michael Kent, the company is backed by a US$10 million Series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group and eVentures.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct.

For more information, go to www.azimo.com

Facebook: www.facebook.com/azimomoney

Twitter: @azimomoney

  • Date:
    20th Nov 2014
  • Category:
    Client News
  • Tags:
    Azimo Entrepreneur Money Transfer Top Tips
  • Author:
    Victoria Randall

Gateway Ticketing Systems UK Expands Growing List of Heritage Attractions

GatewayTicketingSystemsUKExpandsGrowingLisHeritageAttractionsFromRoosterPR

New ticketing systems contract under way with the Houses of Parliament.

Gateway Ticketing Systems UK (Gateway) has been contracted by Houses of Parliament to deliver ticketing and sales solutions for commercial tours of the Palace of Westminster which went live in October 2014.

Gateway was selected to provide software to replace the previously fully managed service. The Gateway solution provides vastly improved upsell and package options, additional sales channels and direct interfaces with tour operators. Access to management information including booking profiles and direct integration to finance systems will improve the visitor experience and day to day operations.

Access control software will increase the efficiency of visitor entry, whilst the improved sales solutions will enhance the visitor journey.

The Houses of Parliament is one of the leading attractions in London with over 1,041,000* visitors each year, of which 260,000 pay to enter. Ticketed tours of the Houses of Parliament are available on Saturdays throughout the year and on most weekdays during Parliamentary recesses. Visitors now have the choice of a ‘Blue Badge’ guided tour or a self-guided audio tour, and highlights include the Queen’s Robing Room, Royal Gallery, Lords Chamber, Central Lobby, Commons Chamber and medieval Westminster Hall. Stylish afternoon tea in the Terrace Pavilion is a popular add-on to the tours.

Amy Pitts, Head of Visitor Services and Retail at the Houses of Parliament said, ‘the Gateway Ticketing Systems’ product has enabled more flexibility for our tour offering and will improve the visitor journey for ticket purchasing and visitor entry for tours.’

“Being called in to work with the Houses of Parliament on their visitor sales systems and access ticketing solutions is a real win. We are proud to be working with such an iconic attraction providing behind-the-scenes support. The addition of the Houses of Parliament takes us to five key London locations within a half-mile radius,” said Andy Povey, Operations Director of Gateway Ticketing Systems UK.

Gateway Ticketing Systems UK is the leading provider of ticketing, revenue management, and admission control solutions for visitor attractions in the UK and Ireland. Established in 2012, it has secured eight clients in its first 20 months of operation.

-Ends-

* Figures published by the Association of Leading Visitor Attractions, showed that 1,041,000 people visited the Houses of Parliament in 2013

For further press information, please contact:
Sarah Taylor/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8924
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    14th Nov 2014
  • Category:
    Client News
  • Tags:
    Gateway Heritage Parliament Ticketing
  • Author:
    Victoria Randall

Croatian National Tourist Board: Destination Update

CroatianNationalTouristBoardDestinationUpdateFromRoosterPR

Croatia continues to attract UK & Ireland visitors

Following consistently strong visitor figures for the past three years, Croatia continues to attract British visitors now that the peak summer season is over. In October 2014, there were 23,824 UK visitors to Croatia, an increase of four per cent on the same period in 2013. There was also a large increase in Irish visitors during the same month with 2,041 arrivals, up 34 per cent on last year. From January to October 2014, Croatia saw a year-on-year increase in British visitors of 10 per cent, with 437,173 arrivals. There were also 46,470 Irish visitors between January and October 2014, a boost of 19 per cent compared to the same period in 2013. For more information on what to see and do in Croatia, please see www.croatia.hr.

Thomson introduces new flights to Dubrovnik for 2015

Thomson will increase flights from the UK to Dubrovnik from next year. Flights will be available from regional airports including Gatwick, Birmingham, Manchester, Newcastle, Glasgow and Bristol. In addition, Thomson Cruises’ ‘cruise and stay’ success in Dubrovnik means that the port is scheduled to become the cruise liners’ home port for next season. For more information, please see www.thomson.co.uk.

Hotel Mimbelli opens in Orebić

The Hotel Mimbelli has recently opened in the port town of Orebić in Dubrovnik-Neretva County. The hotel, which is located in a 19th Century building in the centre of the historic town, includes four double rooms, one suite and a restaurant. Orebić, on the southern coast of Pelješac Peninsula, has some of the best beaches in the region and also has great hiking opportunities around Mt Ilija. For more information, please see www.croatia.hr.

Korčula welcomes four star hotel to island

Hotel Korsal, a four star family-friendly hotel, has opened on the peaceful island of Korčula. Located close to the beach, the hotel offers luxurious rooms and is the perfect place for a relaxing holiday. Guests are encouraged to try local wines on the hotel’s terrace or taste delicious, fresh seafood in the restaurant. Korčula – a traditional walled town – is a stunning coastal citadel, home to many vineyards and olive groves. For more information or to book, please see www.hotel-korsal.com.

Valamar Hotels and Resort continues Croatian development in 2015

Valamar Riviera has invested over 400 million Kunas into new accommodation projects for the 2015 tourist season. The largest investment is 250 million Kunas for the Valamar Isabella Island Resort, a four star resort on the island of Sveti Nikola, right across from the Poreč boardwalk. There will also be a refurbishment of the Valamar Riviera and Valamar Diamant hotels in Poreč, while the Hotel Valamar Pinia will get a new beach bar on the island of Krk. Improvements will also be made to the Valamar’s campsites, with a new swimming pool and restaurant at Camping Lanterna and upgraded campsites at Camping Marina in Labin and Camping Solaris in Lanterna. For more information, please see www.valamar.com.

Park Hotel in Pula plans renovation for new season

The Park Hotel in Pula will receive a 5.5–6 million Kuna renovation from Arenaturist this year. Aimed to be completed by May 2015, there will be a reconstruction of the entire accommodation and public areas, a new spa and fitness centre, while the number of rooms will increase from 147 to 176. The hotel is situated in a picturesque location next to a pine forest on the Verudela peninsula. For more information, please see www.arenaturist.com/croatia_hotels/hotel_park.

Maistra plans to upgrade accommodation for 2015

Maistra has begun to renovate the Hotel Adriatic in Rovinj ahead of the 2015 tourist season. Situated on the main square in Rovinj and offering spectacular views of the island of St. Katarina on one side and the old city on the other, the Hotel Adriatic will be transformed into a boutique hotel. This is part of Maistra’s ongoing investment and 50 per cent of its Croatian properties have now been raised to a four and five star level. For more information, please see www.maistra.com/Adriatic_Rovinj.

Four star Hotel Royal opens in Opatija

The luxurious Hotel Royal has recently opened in Opatija. Designed for lovers of games of intellect – such as chess, bridge, Sudoku – the hotel is located by the Lungomare coastal promenade. Its 54 luxury rooms and apartments offer stunning views of Opatija’s harbour and the entire Kvarner Bay. Hotel facilities include a new restaurant, the Royal Club Café, Café Mahler and a Royal Hall ballroom for events with up to 1,000 participants. For more information, please see www.milenijhoteli.hr/opatij/hr/hotel-royal.php.

First hostel opens in Opatija

Opatija has welcomed its first ever hostel, Hostel Link, thanks to a five million euro investment from Milenij Hotels Group. The hostel aims to attract young travellers to the region and invigorate youth tourism in the Riviera. The hostel has 114 modern rooms, each with its own bathroom, and is located just a few steps from the main beach in Lovran. It is hoped that the hostel will appeal to young adults across Europe. Lovran is also a top area for active holidays because of its location on Kvarner Bay and close to Mt. Učka. For more information, please see www.linkhostel.com.

GreenOn Movement to return to Zadar

After a successful 2014 conference, the GreenOn Movement will return to Zadar next year. The GreenOn Movement in Zadar is made up of three parts: the Innovation Expo where young innovators can display their work to interested companies; the Start-Up Academy, which has a range of workshops and classes; and GreenOn Open Air, a music concert that saw performances from Pendulum and Freestylers this year. The conference takes place on the Zadar peninsula and, while at the conference, visitors could enjoy exploring the charming and narrow city streets as well as the Roman forum dating back to the first century. For more information on the GreenOn Movement, please visit www.greenonmovement.com.

Zagreb named second best destination in Europe

Croatia’s capital city, Zagreb, has been named as the second best destination in Europe according to the European Best Destinations Organization in Brussels, Belgium. Zagreb was praised for its many entertainment and culture activities, including music and theatre concerts, museums and sporting events. The city was also commended for its wonderful architecture, making it a great place for a pleasant walk and perfect for business travellers and tourists alike. For more information, please see www.europeanbestdestinations.com.

Advent in Zagreb film puts capital in the limelight

The Advent in Zagreb tourist film won the Master Award at the International Tourism Film Competition at the ITB Fair, Berlin, as well as a Special Award at the International Tourism Film Festival “Film, Art & Tourism Festival” in Poland. The film shows the city’s festive celebrations, highlighting its Advent events and also the gastronomic and spa facilities that travellers could enjoy. For more information on Zagreb, please see www.zagreb-touristinfo.hr.

Camp Nevio awarded for camping excellence

Camp Nevio in Orebić won an award for the quality of its campsite and for the professional and dedicated management and development of the site in 2014. The award was given out at The Fédération Internationale de Camping, Caravanning et Autocaravaning (F.I.C.C.) in Dusseldorf in August. The campsite lies next to beautiful sandy beaches and has air-conditioned mobile homes, an outdoor swimming pool and a restaurant serving authentic food and wines from Pelješac. For more information on Camp Nevio, please see www.nevio-camping.com.

Dubrovnik nominated for best destination in cruise awards

Dubrovnik was nominated in the UK Cruise International Awards for 2014, in the category of Best Cruise Destination. The town’s competitors in the category include Barbados, Dubai, Miami, New York, Panama, Rio de Janeiro, Sydney and Venice. The awards were first launched in 2008 as “Britain’s first ever consumer awards dedicated to celebrating the best of the cruise industry”. For more information on Dubrovnik please see www.tzdubrovnik.hr.

Jet2.com and Jet2holidays offer Split for 2015

Jet2.com and Jet2holidays are announcing three great Croatian locations available for summer 2015 from Edinburgh Airport, including newly-launched Split, Pula and Dubrovnik. Jet2.com flights will begin on May 24 2015 with prices starting from £55 one-way, inclusive of taxes. Jet2holidays customers will be able to book packages from £429 per person, secured with a £60 deposit. As an example, a seven-night stay at the four-star Hotel Meteor in Makarska, Split, will cost from £558 per person based on two sharing a double room on a bed and breakfast basis. This price is based on flights from Edinburgh, including transfers, and 22kg baggage allowance. For more information, please see www.jet2holidays.com/destinations/croatia

Fragrant November on Lošinj Island – Olive and Dog Rose

The Mali Lošinj Tourist Board’s project, the ‘Fragrances and Tastes of Lošinj’ has become very popular across Lošinj Island. This year, each month is dedicated to the island’s medicinal plants and pot herbs and this month focuses on olive trees and dog rose. Olive trees are the oldest and most famous cultivated plant in the Mediterranean, particularly renowned for the healthy extra virgin olive oil they produce. The interestingly named dog rose is actually a rose, which flowers pink and white, with its fruit ripening in October to November. The oval, dark red fruit, rose hip, can be used to prepare tea, jams or oil. tea made from rose hips is rich in vitamin-C and is thought to be beneficial in fighting fatigue and exhaustion, boosting immunity and reducing infection. Fragrances of Lošinj have been used in a variety of ways including: floral displays, potpourri, juices, liqueurs, cakes, and fragrant decorations to gastro-menus where native plants of the island are used. For more information, please see here.

Events & Festivals

5–12 December: RI Gastronomy, Week of Cod and Chocolate, Rijeka

Days of Gastronomy, RI Gastronomy, is an event intended to teach and preserve the tradition of Croatia’s Mediterranean diet, whose beneficial effects have been proven by several studies. During the event, chefs will prepare authentic regional dishes at promotional prices for guests to sample. For more information, please see here.

1–31 December: Christmas in Đakovo

The picturesque town of Đakovo is a truly magical place to be during the Christmas period. There will be graceful Lipizzaner horses passing on the ‘Korzo’ promenade, as well as Christmas carols beautifully performed by vocal groups. The smell of traditional Advent food and drink will fill the air, making the town feel thoroughly festive. For more information, please see here.

12–14 December: Christmas Fairy-Tale in the Učka Nature Park

In winter, the beautiful Opatija Riviera is very much reminiscent of a fairy-tale. In fact, it’s so attractive that even Santa Claus makes the Učka Mountain his residence at this time of year! While visiting the Učka Nature Park, deep in snow, to make the most of this fairy tale event guests will have the chance to see sleighs drawn by horses. It truly is the perfect setting for the festive season. This three-day event is great for parents and children, with children getting the chance to meet Santa Claus and parents enjoying a spicy cup of mulled wine. For more information, please see here.

11–15 December: Festival of Christmas Cakes and Cookies, Opatija

In Croatia, Christmas is not complete without delicious cakes and cookies. The annual festival of Christmas cakes and cookies will be held at the Open Air Summer Stage in Opatija and presents the opportunity to sample freshly baked delicacies of the region. There will be workshops run by top pastry chefs so not only can you try delicious treats, but will also learn how to make them at home too. For more information, see here.      

4 December: Miners’ Days in Ivanec

The Miners’ Days in Ivanec highlights the importance the local people attach to their cultural and historic heritage. Held since 2007, the event is linked to St. Barbara, the patron saint of miners. The exhibition teaches younger members of society to cherish their background as well as giving visitors a chance to see the old tools and equipment used by miners in the past. The exhibition also features children’s works on the subject of mining and miners’ sculptures. The most striking part of the event is the procession of the historic Ivanec Miners’ Company in full uniform – a sight that transports the town back in time for a night. For more information, please see www.croatia.hr.

29 November 2014-6 January 2015: Advent in Zagreb

Advent in Zagreb includes a series of seasonal events held on the city’s squares, bringing the spirit of Advent and Christmas to visitors and citizens of Zagreb. There will be a number of programmes to enjoy including children’s choirs, drama ensembles, dance groups, music bands and cultural societies, as well as bustling Christmas shops and fairs. For more information, please see www.adventzagreb.com.

1 December 2014–1 February 2015:  Dubrovnik Christmas Market

In December, Dubrovnik will enchant visitors with its magical Christmas lights, decorations and popular festive market. Dubrovnik’s Christmas Fair at Sponza Palace is guaranteed to get visitors into the Christmas spirit with its packed programme of carol singing, dances and diverse variety of arts and craft stalls, as well as sweet local delicacies, including candied almonds, deep fried biscuits and doughnuts. For more reasons to spend the festive season in Dubrovnik, please see www.croatia.hr

 -Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8927
E: teamcroatia@rooster.co.uk

About Croatia
Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information visit www.croatia.hr or call on (0)20 3440 8930.

  • Date:
    13th Nov 2014
  • Category:
    Client News
  • Tags:
    Croatia Destination PR Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Art World Giants Meet in Picasso/Dali, Dali/Picasso!

ArtWorldGiantsMeetPicassoDaliDaliPicassoRoosterPR

Dalí Museum in St. Pete one of only two venues to host this landmark exhibition

Set in an inviting locale for art lovers wanting to escape the grey skies of Britain, the Dalí Museum in St Petersburg, Florida tells one of art history’s great untold stories in a new landmark exhibition.

Picasso/Dalí, Dalí/Picasso explores the legacies of two of the most influential 20th century Spanish artists, Pablo Picasso and Salvador Dalí and features rarely-loaned works from more than 20 international museums and collectors worldwide.

The exhibition is comprised of more than 90 pieces, including paintings, drawings, prints, sculptures and archival documents, as well as postcards written by Dalí to Picasso. There are also pieces from the Picasso family’s private collection.

“This is truly a world-class exhibition” said David Downing, Visit St. Pete/Clearwater Interim Director. “There’s no doubt that an art event of this magnitude solidifies the area’s reputation as a world-class arts destination.”

The exhibit sheds light on the more than 30-year relationship and interactions between the two artists and highlights the similarities in their artistic evolution. In the spring of 1926, Dalí took his first trip to Paris and visited Picasso in his studio as he prepared for his summer exhibition at Paul Rosenberg. After returning to Spain, Dalí set to work on an important group of paintings which reflected this encounter and marked a transition to artistic maturity.

Throughout the following years and through the 1940’s, the artists went through various phases, including delving into their well-known periods of Surrealism and Cubism; they also both created works portraying the human anguish and conflict in response to the Spanish civil war. Their art converged in a way that was inspired by the great art of the past, in particular, their mutual admiration of the 17th century Spanish Golden Age painter Diego Velázquez. It was through this inspiration that they dealt with the history of art’s grandest aspirations and their own yearning for artistic achievement.

The Florida museum is one of only two venues globally that will house the collection and its selection to take part speaks to the cultural renaissance that has transformed the St. Pete/Clearwater area in recent years. Culture lovers can enjoy sites such as the Chihuly Collection of breath-taking glass sculptures at the Morean Arts Centre or even take part in a walking Mural Tour of the funky artworks that adorn public spaces in the downtown area.

Picasso/Dalí, Dalí/Picasso will remain on display in St. Pete until 16 February 2015 and then relocate to the Museu Picasso in Barcelona where it will be on display from 19 March – 28 June 2015.

To book tickets, visit www.thedali.org. For more information about St. Pete/Clearwater, visit www.visitstpeteclearwater.com.

-Ends- 

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
T: +44 (0) 20 3440 8930
E:­ teamvspc@rooster.co.uk

About Visit St. Pete/Clearwater
Visit St. Pete/Clearwater (VSPC) is the official destination marketing organization of Pinellas County in Florida and covers 26 municipalities in the area.

The region is located on a beautiful peninsula on Florida’s west coast, bordered by the Gulf of Mexico to the west and Tampa Bay to the east.

Just 30 minutes away from Busch Gardens and 90 minutes away from Walt Disney World, the area offers 35 miles of white-sand beaches and uniquely colourful communities to explore.

The destination is renowned for sunshine and currently holds the Guinness World Record for the longest run of sunshine days, a massive 768.

The Clearwater Marine Aquarium is home to the star of the 2011 smash-hit Dolphin Tale, Winter the Dolphin, whose real-life story of recovering from losing her tail with the help of a prosthetic is depicted in the film. Winter will return to the silver screen in September 2014 in Dolphin Tale 2 and filming in St. Pete/Clearwater took place from October 2013 to January 2014.

Also home to the largest collection of Dali artwork outside of Spain, the county has culture, wildlife and beautiful beaches with a semi-tropical climate making it the perfect holiday destination for families, couples and singles.

Tampa International Airport is 30 minutes from St. Pete/Clearwater and accessed via a direct flight from the UK. Orlando International Airport is ninety minutes’ drive from St. Pete/Clearwater.

For more information: www.visitstpeteclearwater.com, www.facebook.com/VisitStPeteClearwaterUK, www.twitter.com/vspc

About The Dalí Museum
Located in the heart of beautiful downtown St. Petersburg, Florida, The Dalí Museum is home to an unparalleled collection of Salvador Dalí art, featuring more than 2,000 works comprising nearly 100 oil paintings; over 100 watercolors and drawings; and 1,300 prints, photographs, sculptures and objets d’art.

The building is itself a work of art, featuring 1,062 triangular-shaped glass panels – the only structure of its kind in North America. Nicknamed the Enigma, it provides an unprecedented view of St. Petersburg’s picturesque waterfront. The Museum has attracted the world’s attention, and among the other distinguished awards it has received, it was listed by AOL Travel News as “one of the top buildings to see in your lifetime.”

  • Date:
    13th Nov 2014
  • Category:
    Client News
  • Tags:
    dali dali museum florida picasso USA visit st. pete/clearwater
  • Author:
    Kevan Barber

Egypt launches ‘Magic of the Pharaohs’ campaign at WTM 2014

EgyptlaunchesMagicPharaohscampaignWTM2014RoosterPR

Minister of Tourism unveils new campaign as Egypt sees tourists return

Egypt’s Minister of Tourism, Mr. Hisham Zaazou, addressed a packed press conference on the opening day of World Travel Market (WTM) 2014, to launch a new promotional campaign titled ‘Magic of the Pharaohs’. The new campaign followed a detailed update from the Minister on the resurgence in inbound tourism to the country.

Discussing the fact that Egypt is very much ‘open for business’, the Minister was happy to report that in Egypt’s first quarter of the year (July – September 2014), tourism had witnessed a triple digit increase globally, with the UK up by 15-20% when compared to the same period in 2013. September 2014 alone saw an increase of 200%.

Using stunning destination visuals and a clever ‘dream creative’, Egypt’s unique natural wonders and unrivalled culture and hospitality, were brought to life in the new ‘Magic of the Pharaohs’ promotional campaign designed to restore and fast-track the return of visitors from the UK and global markets.

The Minister commented, “We are focusing our attention on the revival of Classical Egypt; Luxor, Aswan and Nile cruises, as the Red Sea Riviera continues to be a popular beach holiday destination.  

“We’ve made a considerable effort to increase the level of our promotional activity, which is beginning to pay dividends. I’m feeling very optimistic about 2015 and beyond. With the support of all our tourism partners across the industry and globally, the outlook for Egypt going forward is very positive,” he concluded.

The Minister also highlighted a number of significant new cultural events, including the 110 year celebration of the discovery of the Nefertari Tomb, the journey of the Holy Family in conjunction with global religious leaders, and the upcoming Aida Opera. The Aida Opera is being performed at the Pyramids on 16 December to announce the launch of a new Suez Canal project.

Joining the Minister at the press conference was Mr. Nasser Kamel, Egypt’s Ambassador to the UK, who stated, “With all the activities and events that we’ve committed to develop, Egypt is again in a strong position to attract visitors from around the world. I truly believe that tourism will bounce back in 2015.”

Further to the renewed efforts to promote ‘Classical Egypt’, the destination continues to market its many niche products, which has resulted in the confirmation of several important partnerships. For example, within ‘sport tourism’ the PGA EuroPro Tour has seen its Order of Merit renamed the ‘Race to El Gouna’, and the introduction of the climax to the golfing calendar, the ‘Visit Egypt Tour Championship’ in the Red Sea’s El Gouna.

Touching on the current political situation and its impact on tourism, the Minister pushed home the message that a considerable amount of effort has been made to ensure Egypt is very much ‘open for business’.

-Ends-

For further press information please contact:
James Brooke/Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk

About Egypt
Located in the northeast corner of Africa on the Mediterranean Sea, Egypt is placed at a crossroad between Africa, Asia and Europe. With colossal ancient monuments, thousands of years of history, expansive desert landscapes, the world’s longest river and the stunning Red Sea Riviera resorts, Egypt offers a wealth of wonders to discover.

For more information, please visit: www.egypt.travel or www.gotoegypt.org. Or check out the new UK Facebook page at www.Facebook.com/LoveEgyptUK

  • Date:
    7th Nov 2014
  • Category:
    Client News
  • Tags:
    Egypt Egyptian Tourist Authority
  • Author:
    Kevan Barber

Garuda Indonesia Announces Daily London – Jakarta Flights for 2015

GarudaIndonesiaAnnouncesDailyLondonJakartaFlights2015RoosterPR

World Travel Market activity hailed a success with strengthened UK partnerships

From summer 2015, Garuda Indonesia will increase its London Gatwick to Jakarta service to daily flights, up from the current five times a week. The announcement was made at the first World Travel Market (WTM) since the service started on 8 September 2014. The service utilises the airline’s new B777-300ER aircraft with an award winning Economy Class* and the 2014 Best Cabin Staff as awarded at the Skytrax World Airline Awards.

Jubi Prasetyo, General Manager UK & Ireland, Garuda Indonesia, commented: “Being able to announce the extension of the London to Jakarta service at WTM is a key milestone for us  as we only launched the service two months ago. We’ve worked tirelessly to strengthen our relations with key tour operators and the travel trade with that work continuing at WTM. Through the use of our new ATR 72-600 and CRJ 1000 aircraft we are also keen to ensure these tour operators and subsequent clients are able to explore not only Jakarta and Bali but also the more exotic islands of Indonesia.”

Garuda Indonesia enjoyed impressive footfall at their WTM stand (AS640) with visitors being given the chance to win return flights for two to Bali every day of the show. During Tuesday’s trade and media drinks reception the winner of the daily flight giveaway, Thanh Luu of STA Travel, also won a stay with Aerowista Hotels & Resorts in Bali, a member of the Garuda Indonesia Group. The prize draws continue through Wednesday and Thursday.

For further information on Garuda Indonesia and to book flights visit www.garuda-indonesia.com.

-Ends-

*2013 Skytrax World Airline Award for the Best Economy Class Seat

For further press information please contact:
James Brooke / Nick Wheywell / Sakhita Sharma / Kevan Barber
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk

About Garuda Indonesia
Garuda Indonesia is the national airline of Indonesia and provides passengers with an authentic Indonesian experience from the moment they book their trip; to the moment they collect their bags.

The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    5th Nov 2014
  • Category:
    Client News
  • Tags:
    -
  • Author:
    Kevan Barber

Azimo Launches Instant Vodafone M-PESA Mobile Money Transfer Service

FintechStartupAzimoLaunchesInstantVodafoneM-PESAMobileMoneyTransferServiceFromRoosterPR

Azimo, the online money transfer service, today announced that customers across Europe can now send money instantly to the mobile “eWallets” of M-PESA’s 19 million subscribers in Kenya.

Kenya boasts one of the highest global rates of mobile banking, with around 60% of all Kenyans sending or receiving money via their smartphone. Between January and February 2013 almost 100 million mobile banking transactions were recorded totalling $3.3 billion.

According to the Central Bank, Kenyans living abroad sent US$1.38 billion back home in 2013. Azimo’s new service means these tens of thousands of hard-working Kenyan migrants can now send money home to support their loved ones at a lower cost than ever before.

Azimo provides a fast, safe, easy and low-cost way to transfer money across borders, offering rates up to 85 per cent cheaper than high street banks and traditional money transfer providers.

The service is available across the UK and Eurozone, including Italy, Ireland and Germany. Funds are delivered instantly, enabling M-PESA customers to withdraw money from any M-PESA agent outlet or participating ATM network in Kenya.

Registering to use Azimo is free and takes just a few seconds from a PC or phone using your email address or Facebook profile. All you need is your recipients name exactly as it appears on their M-PESA account, their mobile number and, of course, the amount of money you want to send.

Michael Kent, CEO of Azimo believes it is important to offer hard working migrant a convenient and good value service: “We are delighted to be working with M-PESA to expand our global money transfer network. Africa has long been at the forefront of mobile money and our new service will allow us to help our customers hold on to more of their hard-earned cash,” said Kent.

In addition to Azimo’s normal low-cost services, customers will get their first transfer FREE by using promotional code AZIMOMPESA.

-Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

Notes to Editors
* Source: Communications Commission in Kenya

About Azimo
Launched in 2012, Azimo is a London-based online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Founded by CEO Michael Kent, the company is backed by a US$10 million Series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group and eVentures.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct.

For more information, go to www.azimo.com
Facebook: www.facebook.com/azimomoney
Twitter: @azimomoney

  • Date:
    30th Oct 2014
  • Category:
    Client News
  • Tags:
    Azimo Money Transfer Technology PR
  • Author:
    Victoria Randall

World Travel Market 2014 – Opportunities with Our Clients

WorldTravelMarket2014OpportunitiesOurClientsRoosterPR

Rooster PR has several clients exhibiting at World Travel Market 2014.

Please call/email the relevant Rooster PR contact for each client if you are interested in a one-to-one meeting.

Atmosphere Kanifushi Maldives (entry level five-star resort)Website: www.atmosphere-kanifushi.com

Stand no: F22 (first floor of stand AS230)

Representative available for interview:

Dinesh Bhaskar, Director, Sales & Marketing

Ali Abdulla, Assistant Manager, Marketing & PR

Angles / News:

  • Launch of two new exciting products in the Maldives
  • The resort will begin producing its own bottled water onsite from 1 November 2014
  • Recently appointed Chef Walter Butti as Executive Chef

Rooster Contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Atmosphere@rooster.co.uk

Be The First (hotel soft launches)

Website:  www.bethefirst.com

Meeting point: TBC on individual basis

Representatives available for interview:

Suzannah White, Founder and Director

 

Angles/News:

  • Be The First launched this October offering a unique opportunity to experience exclusive hotel stays in newly opened and refurbished luxury hotels worldwide
  • Be The First offers exclusive rates to guests looking to book a top hotel before the prices rise to the luxury rate
  • Be The First is the first and only company dedicated to sharing the soft launch experience with the consumer

Rooster contact:
Sarah Taylor / Melissa Hobson / Victoria Randall
T: +44 (0)20 3440 8930
E: BeTheFirst@rooster.co.uk

Croatian National Tourist Board (tourist board)Website:  www.croatia.hr

Stand no: EM 1450

Representatives available for interview:

Tonko Rilovic, UK & Ireland Director

  • Sara Sabadin, Senior Assistant – UK CNTO
  • Maja Buic, Junior Assistant – UK CNTO

 

Angles/News:

  • Seven per cent increase in British visitors and 23 per cent increase in Irish visitors from January – August 2014
  • Launch of new PPS (pre and post season) campaign to highlight Croatia’s gastronomic, cultural and active offerings
  • Game of Thrones Season 5 filming in Croatia
  • New waterpark opened in Istria – Istralandia
  • New hotels, hostels and campsites
  • Available for general destination updates and press trip discussions

Rooster contact:
Sarah Taylor/ Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: Teamcroatia@rooster.co.uk

Egyptian Tourist Authority (tourist board)Website:  www.egypt.travel/ www.gotoegypt.org

Stand no: AF 500-550

Representatives available for interview:

Omayma El Husseini, Director UK & Ireland

Angles/News:

  • Holding a Press Conference at 11.30am, Monday, 3rd Nov at Platinum Suites 5&6
  • Will celebrate the country’s culture and cuisine as part of this year’s WTM Festivals event. Visitors are invited to sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folkloric music and traditional dance performances including Alexandrian dance

Rooster contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: Teamegypt@rooster.co.uk

 

eviivo (booking/management software for small accommodation providers)Website: www.eviivo.com

Stand no: TT 565

Representatives available for interview:

Michele Fitzpatrick, CEO


Angles/News:

  • Offering independent hotels and B&Bs a solution to attract, process and manage bookings
  • eviivo 2.0 launches 21 October

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Teameviivo@rooster.co.uk

Garuda Indonesia (Indonesia’s national airline)Website: www.garuda-indonesia.com  

Stand no: AS 640

Representatives available for interview:

Jubi Prasetyo, General Manager UK

 

Angles/News: 

  • Launched its direct flight from London Gatwick to Jakarta in September. The new service operates five days a week
  • Recently awarded ‘The World’s Best Cabin Staff’ by Skytrax

Rooster contact:
Nick Wheywell/Sakhita Sharma/Kevan Barber
T: +44 (0)20 3440 8930
E: GarudaIndonesia@rooster.co.uk

Tunisian National Tourist Office (tourist board)Website:  www.cometotunisia.co.uk

Stand no: AF 650

Representatives available for interview:

Ms. Amel Karboul – Minister of Tourism, Tunisia

Ms. Wahida Jaiet – Director General of Tunisian National Tourist Office

Angles/News:

  • Tourist board has announced new National Quality Label to align country standards with the global market.
  • New flight routes recently launched with Just Sunshine to Bristol and Jet2 to launch five new routes in Summer 2015.

Rooster contact:
Sarah Taylor/Melissa Hobson/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: Teamtunisia@rooster.co.uk

St. Pete/Clearwater (tourist board)Website:  www.visitstpeteclearwater.com

Stand no: NA 400

Representatives available for interview:

David Downing, Interim Executive Director

 

Angles/News:

  • The Dali Museum welcomes Picasso/Dali, Dali/Picasso – an exclusive exhibition featuring works from 25 museums and art galleries.
  • 2,000 new rooms planned for Clearwater Beach in 2015.
  • The area has regularly topped records for overnight stays through 2014.
  • Area highlighted in the recent Dolphin Tale 2 movie.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: TeamVSPC@rooster.co.uk

WOW air (budget Icelandic airline)Website: www.wowair.co.uk  

Stand no: EM 540a

Representatives available for interview:

Skúli Mogensen, CEO

Angles/News:

  • Low-cost US routes via Reykjavik launching in 2015.
  • Flights starting from £49 each way to Reykjavik.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: TeamWOW@rooster.co.uk

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Clients Media Media Events World Travel Market wtm
  • Author:
    Kevan Barber

Croatia 365 Campaign Launch

RoosterHostsNewCroatia365CampaignLaunchFromRoosterPR

Last night, we organised the UK launch of the Croatian National Tourist Board (CNTB)’s new pre- and post-season campaign: ‘Croatia 365’.

Held in the grand setting of Queen’s Club, 100 travel trade, media and VIP guests were welcomed by Mr Darko Lorencin, the Croatian Minister of Tourism, Mr Ratomir Ivičić, Director of the Croatian National Tourist Board, Mr Tonko Rilović, UK & Ireland Director of the Croatian National Tourist Board, and Mr Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom.

Representatives from the regions of Dubrovnik and Riviera, Korčula and Pelješac, Slavonia and Baranja, and north-western Istria showcased their huge range of cultural, eno-gastronomic, adventure, wellness & health and MICE offerings.

Guests were then treated to a fun and informative tasting masterclass by Joe Wadsack, the renowned wine writer and Saturday Morning Kitchen TV presenter. During the tasting, they were transported on a wine tasting journey around the beautiful country of Croatia.

Once they’d had their fill of Croatian delicacies – which included the highest quality truffles, cheeses, olive oils, pršut, salami, honey, sweets and cakes – they were treated to beautiful and charismatic performances from world-class Croatian tenor Stijepo Gled Markos.

If you’re a travel journalist keen to know more about what Croatia can offer throughout the year – from cultural activities and fascinating historical architecture to thermo-mineral water based spas and local food delicacies – get in touch. We’d be happy to send some more information and put you on our list for future events!

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Croatia Events Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Gateway Ticketing Systems UK Briefs Rooster PR

GatewayTicketingSystemsUKBriefsRoosterPRFromRoosterPR

Leading ticketing provider for visitor attractions brings in PR support.

Gateway Ticketing Systems UK (Gateway), the company behind the ticketing for many of the UK’s leading visitor attractions, has brought in PR & digital communications agency, Rooster PR, to raise its profile in the UK and Ireland.

The fast-growing company, which was established in the UK in 2012, provides ticketing, booking and CRM solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

Rooster has been briefed to build awareness of Gateway in the UK and Ireland among potential customers across the visitor attractions industry, with a particular focus on expanding the company’s reach in the museums and heritage sector.

The agency will focus on demonstrating Gateway’s expertise in helping clients increase revenue, improve visitor satisfaction and develop their audiences and loyalty programmes.

“We’ve had a phenomenal start in the UK with several new client wins positioning us as the market leader in a relatively short period of time. With so many good news stories to tell, now is the perfect time to enlist PR support. We’re pleased to have Rooster on board and look forward to getting the Gateway story out to a wider audience,” said Andy Povey, Operations Director of Gateway Ticketing Systems UK.

“Gateway is already working with some big names in the British attractions industry and the company has some exciting announcements coming up. This is a key time to be brought on board to help raise awareness of Gateway, which offers so much more than just tickets at the gate,” said James Brooke, Managing Director of Rooster PR.

-Ends-

For further press information, please contact:
James Brooke/Helen Batte/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8930
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    4th Jun 2014
  • Category:
    Rooster News
  • Tags:
    Attractions Corporate PR Technology PR
  • Author:
    James Brooke

IFX Appoints Rooster PR

IFX_logo_blue

Rapidly expanding foreign exchange consultancy looks to PR to raise profile.  

International Foreign Exchange (IFX), one of the world’s leading specialist foreign exchange consultancies, has appointed cutting edge PR & digital communications agency, Rooster PR, to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

IFX launched in April 2005 and with 50-60 percent growth year on year for the last three years, is the fastest growing specialist foreign exchange consultancy in the UK. The company has recently embarked on an impressive expansion plan, with offices already trading in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to launching an additional five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on a wealth of topics, including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.” says Tom Greenwood, IFX COO.

Rooster’s Managing Director, James Brooke, says: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

www.internationalfx.com

-Ends-

Notes to Editors:

IFX CEO Nick Williams, COO Thomas Greenwood and Market Analyst James Easter, are available for expert comment on topics including international money transfer, exchange rate fluctuations, foreign investment and overseas property.

For further press information, please contact:
Julie Aguilera / James Brooke
T: +44 (0)20 3440 8930
E:  TeamIFX@rooster.co.uk

About IFX
Launched in April 2005, International Foreign Exchange (IFX) is one of the world’s leading and fastest growing specialist foreign exchange consultancies in the UK, with 50-60 percent year on year growth for the last three years.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Providing a tailored service for all clients, combining a depth of specialist expertise with world-class trading systems, market insights and dedicated account management, IFX’s growing client portfolio includes FTSE 250 companies, Premier League football clubs, large insurance and film production companies, and celebrities.

Headquartered in London, IFX is expanding rapidly, with offices in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to opening an additional five new offices worldwide within the next three years. IFX is the first and only fully authorised and regulated foreign exchange consultancy in Dubai.

IFX (UK) Ltd. is authorised by the Financial Services Authority for the provision of payment services, and is registered as a Money Service Business with HM Revenue & Customs.

  • Date:
    11th Apr 2014
  • Category:
    Rooster News
  • Tags:
    Corporate PR Foreign Exchange Global Reach
  • Author:
    admin

Family Traveller Appoints Rooster PR

Family Traveller Logo_black

Multi-platform media company appoints leading PR & digital comms agency.

Family Traveller, the leading media outlet dedicated to all things family and travel, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster will position Family Traveller as the default destination for authoritative advice on family travel and will profile the publication’s experts in the family travel sector, including editor Jane Anderson.

The agency will also work to place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and Publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media.”

“Bringing Rooster on board is the next step in our evolution – we are looking to continue building our awareness among those key holiday decision-makers – mums – so we become the default resource for all things family and travel.”

“Commercially, we have had fantastic support from many advertising clients in the travel sector but we are now looking to extend our offering into rich media content solutions for both travel and non-travel clients interested in our affluent audience,”  continued Dent.

James Brooke, Managing Director of Rooster PR, said: “In under a year Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. With a young family myself, I know there is demand from parents like me for quality travel content.”

“We’re delighted to be working with Family Traveller and look forward to raising awareness of this great brand over the coming months – it is certainly a welcome addition to the Rooster portfolio and reflects the increasingly diverse work we are undertaking,” continued Brooke.

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.

-Ends-

For further information please contact:
Rooster PR
E: FamilyTraveller@Rooster.co.uk
T: 020 3440 8930

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    13th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Digital Comms
  • Author:
    admin

WOW-ed by Iceland’s Winter Wilderness

WOW air Press Trip

Tempted by dramatic winterscapes, strikingly untouched nature and reports of the most spectacular Northern Lights sightings in years, we hosted a group press trip with our favourite low-cost, quirky airline, WOW air, to discover Iceland in the depths of winter.

Joined by MSN, Woman’s Own, Chat Magazine and the Daily Star, we were promptly deposited in Reykjavik on Friday afternoon by the charming crew of WOW air before enjoying a slap-up meal at Icelandic restaurant Mar. Wearing more than 20 layers between us, we set out early on Saturday morning with our guide Snorri from Icelandic adventure and activity company, Arctic Adventures.

During our two-day super jeep tour which would take us lava caving, glacier hiking and canyon trekking, interspersed with an overnight stay in a remote log cabin surrounded by three imposing glaciers, Snorri never failed to amaze us with his seemingly endless knowledge of Iceland’s history, folklore and geology, as well as his unbridled enthusiasm for glaciers and all things sub-zero. On top of all this activity, we were even lucky enough to pack in a double sighting of the elusive Northern Lights, which was certainly worth braving the freezing temperatures and howling winds, before warming up with a dip in the Blue Lagoon. Bliss!

  • Date:
    10th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Airline PR Iceland Travel PR
  • Author:
    admin

We’re Recommended!

RAR Logo Feb-Jan

How do you know if an agency is actually any good? Do you trust their flashy creds or beautiful website loaded with examples of their successes but no details of their failures?

No, you take all that with a big pinch of salt and then ask to speak to a couple of their clients. But will those 2-3 references really give you a true insight into the agency you’re looking at potentially forming a long-term relationship with?

What if there was an independent third party resource that compiled confidential client references that only you (and not the agency in question) could review? Would that help you make an informed decision?

Well, the answers are ‘yes’ and ‘absolutely yes!’

We’ve signed up to the Recommended Agency Register or RAR as it’s better known and asked our clients (14 to date and climbing) to review our service, work and results. We can’t and never will be able to see the full results, but you can!

So, check it out and if you like what our clients say about us, then get in touch and see how we can deliver a real commercial advantage for your business.

Email our MD James here.

  • Date:
    25th Feb 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Technology PR Travel PR
  • Author:
    admin

Launching a Unique All-Inclusive Offering in The Maldives

AKM Press Trip

Let’s be honest, January as a month doesn’t have a lot going for it. The mince pies are gone, you’re back to work, the weather is terrible, it has the most miserable day of the year and to top things off most of your friends are doing dryathlons so they’re far less entertaining than usual.

Luckily for us, January 2014 presented the ideal solution to escape these 31 days of desolation with an inaugural press trip to somewhere far more exotic and an awful lot warmer than London – the newly-opened five-star resort Atmosphere Kanifushi Maldives. Offering a 2km stretch of uninterrupted, white sandy beaches, an expansive turquoise lagoon, lush green vegetation and average high temperatures of 30oC, it wasn’t difficult to persuade TravelMail, MarieClaire.co.uk, The Sun, S Magazine and Woman Magazine to join us.

Atmosphere Kanifushi Maldives offers a hassle-free and affordable five-star experience in the Maldives with its premium all-inclusive plan, the Platinum Plus, which means all food, drinks and activities are paid for before you go. During our stay we were treated to a variety of dining experiences, from a la carte menus to sumptuous buffets, as well as trying wines and bubbles from all over the world and an array of exotic mocktails and cocktails.

While ensuring we enjoyed the resort’s two swimming pools, the beach and the gorgeous natural surroundings, we also took advantage of the extensive facilities with massages at the Akiri Spa, a diving lesson with the PADI licensed Dive Centre and getting stuck into the daily activity programme which included coconut tree climbing, a nature walk and talk, mocktail making lessons and basic Dhivehi language classes. There were also plenty of opportunities to get away from the resort with twice daily snorkelling excursions to a choice of seven locations, trips to local islands to discover more about daily life and the history of the Maldives and our most memorable excursion – a sunset cruise where we were joined by a school of wild dolphins.

Underlining all of the amazing experiences at Atmosphere Kanifushi Maldives is the passion and enthusiasm of the staff, who couldn’t have been more friendly or welcoming to us and certainly go the extra mile to make sure every guest has an unforgettable holiday. So here’s to the January 2015 press trip – Atmosphere Kanifushi Maldives one year on!

  • Date:
    30th Jan 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Hotels Maldives Travel PR
  • Author:
    admin

The Changing Face of Travel PR (via Gorkana.com)

James Brooke Portrait Website

Recently, Gorkana interviewed our MD James on why traditional travel PR is dead, the complexity of the modern-day press trip and his former life on the ocean. For the full article, click here.

You’ve worked in travel PR for 13 years but you think the days of the traditional travel PR are gone – tell us more.

Travel PR as we traditionally know it is dead, and I’m on a mission to change today’s outdated perception of the work we actually do for clients in the travel, tourism and leisure sectors. Yes, there will always be small boutique agencies and freelance PRs with one or two clients whose sole focus is on achieving coverage within the travel sections, but this is the minority.

Today, we are driving mainstream news and broad consumer coverage placing our clients across multiple sections of their target media. Corporate reputation and issues management is a day-to-day activity now when you’re dealing with airlines, tourist boards and travel companies. Tunisia and the Jasmine Revolution, the alleged coup d’état in The Maldives, and political unrest in Egypt, are three recent examples.

What about press trips?

Ensuring that journalists trial your product or service first-hand is a core component of all PR campaigns, otherwise how can they write about it from a truly informed perspective. As such, press trips for travel and tourism clients, destinations, hotels, airlines etc, will always be important. However, the nature and complexity of press trips or media FAMS (familiarisations) has changed radically.

Previously, we and the client would be happy if one visiting journalist produced one feature. No more. With social media and the simplification of technology enabling easy capture of video footage, the potential for a single journalist to produce a bank of coverage across multiple, often real-time, outlets is huge.

The result for us as the agency is two-fold. Firstly, the identification, pitching and securing of those key journalists. And secondly, the significant uplift in work to set up complex itineraries with the depth and variety of story angles required.

Why don’t we ever see travel brands doing stunt-led activity?

While there’s definitely a strong client desire for larger integrated campaigns often involving stunts, the reality is that the budgets are rarely there. The travel industry, while glamorous and sexy to the outsider, operates on extremely tight margins. As such, marketing, and in turn PR budgets, are always tight.

Why do you think being a travel PR gives you a good grounding in PR generally?

To succeed with travel and tourism clients, you have to be able to produce strong results on small budgets. This teaches you how to be a highly effective PR – you quickly learn how to identify the story angle that’ll achieve cut-through and then work your contacts. Ultimately, it’s about combining efficient and effective working practises with a sales-led approach to PR. We agree measurable activity and coverage targets (key performance indicators) with all clients.

We’re finding other sectors like food and drink, restaurants and bars, entertainment, retail, FMCG and technology are realising this and turning to us for a fresh approach. I’d now argue that the traditional PR silos or verticals are dead too. For example, a specialist tech agency charging a technology client a high fee for limited coverage in tech press is simply not good enough anymore. Those days are gone!

Give us an example of a recent campaign which landed your client outside the travel pages…

Here’s two:

66 news hits for our Cheapflights.co.uk ‘Best Beach Bars’ campaign including 13 broadcast (Sky News, BBC Wales, ITV Wales and BBC Radio 2) and 26 pieces of national and regional coverage. The Cheapflights team compiled a list of the world’s best beach bars with a remote pub in Wales, the Ty Coch Inn, named in third place. The team secured an exclusive with The Mirror and sold in the story to BBC Wales. It snowballed from there.

Putting Visit St. Pete/Clearwater (beach destination on Florida’s west coast) on the BBC Breakfast sofa and NBC’s Today Show. The team arranged for Cieran Kelso, an eight-year-old double amputee who learned to swim with prosthetic flippers, to swim with Winter, a dolphin at the Clearwater Marine Aquarium who uses a prosthetic tail, and starred in the movie Dolphin Tale.

What are the big challenges for the PR industry?

PR and comms no longer has to fight to prove its value. We now sit at the senior management table and are critical in developing strategy and deciding on direction. The challenge for the industry is to effectively provide solutions to the more complex challenges being thrown at us. Two challenges stand out. Firstly, how to monitor and influence reputation in today’s global 24/7 marketplace, and secondly, what digital channels will really add commercial value to a client’s business. And of course, both of these have to be tackled and answered on a tight budget.

What’s your daily media diet?

It’s pretty constant! BBC Breakfast when getting ready for work, Metro on the train, BBC News 24 and Sky News during the day (there’s a TV above my desk) plus MailOnline and Twitter, followed by The Evening Standard on the way home. And then, BBC News at 10pm and Newsnight if I’m in!

Does anything keep you awake at night?

Lots! I’m a worrier by nature, so between clients, staff, the new business pipeline and the constant quest to deliver creative campaigns, there’s always something on my mind.

What was your biggest career break?

Being headhunted by Henry Hemming, Rooster’s CEO. I was an associate director at Fleishman-Hillard and, looking back probably not quite senior or experienced enough. But he was blinded by my passion for PR and drive to grow an agency and took a punt on me.

And finally, you used to be a professional yachtsman – how did you get into PR?

Watersports, sailing, windsurfing and wakeboarding, were my passion growing up. Working for Neilson in Greece and Sunsail in New Zealand led to a professional crew position on a 100-foot superyacht. After crossing the Pacific Ocean aged 25, I started to question whether a career on boats was for life. So I flew back to London and spotted the smallest possible ad in the guardian titled Travel PR. I applied and have never looked back. Well, except for an Atlantic crossing in 2008!

  • Date:
    25th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Travel PR
  • Author:
    admin

Alpine Guru Set to Tear Up the Slopes with Rooster PR

chalet-les-lutins-verbier_09

Luxury winter accommodation provider appoints leading PR & digital communications agency to boost UK profile.

Launched in 2011, Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway.

With an impressive portfolio of over 340 luxury chalets and hotels in the world’s best resorts throughout Europe, Japan and North America, Alpine Guru offers a wide variety of properties to suit every taste from romantic escapes and family holidays to corporate weekends.

Rooster PR has been tasked with implementing a proactive PR campaign comprising core media relations and press office work to promote and position Alpine Guru as the best source of luxury winter chalets and hotels. Rooster will also profile the founders, ski enthusiasts Oli Corkhill and Ant Cullen, as winter holiday experts, highlighting their in-depth knowledge and first-hand experience of the world’s best ski resorts and jaw-dropping chalets.

Oli Corkhill, Director, commented: “We’ve handpicked the best chalets and hotels in the most exciting ski resorts in the world for our clients, and then built a website that makes it easy for them to browse the options available, safe in the knowledge that our prices will never be beaten by going direct. We’re growing quickly and are excited to have Rooster on board to help fast track our growth.”

James Brooke, Rooster PR’s Managing Director, stated: “We’re delighted to be appointed by Alpine Guru just as Brits are gearing up for the 2013 ski season. While we’ll be showcasing their impressive portfolio of properties, we’ll also be communicating their passion for mountain sports and knowledge of winter holidays – they really are Alpine Gurus!”

Rooster’s appointment is with immediate effect.

-Ends-

For further press information please contact:
James Brooke
T: +44 (0)20 3440 8930
E: AlpineGuru@rooster.co.uk

About Alpine Guru
Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of over 340 luxury chalets, apartments and hotels throughout the best ski resorts in Europe, Japan and North America; all on one easy to use website.

For more information visit: www.alpineguru.com or follow the team @alpineguru.

  • Date:
    24th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Digital Comms Wintersports
  • Author:
    admin

Social
Communicators

What they say?

Client testimonialsMedia testimonials
Client testimonialsMedia testimonials
  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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