Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

rar marketing rara iacl

How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

Read More

Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

Read More

We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

Read More

We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

x
xxx

What we do best

c1ax

Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

c4ax
c2ax

Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

c3ax

Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Launching the Seasonal Cities App

SeasonalCitiesAppLaunchFromRoosterPR

In Q3 2014 Rooster was tasked with launching the new travel app ‘Seasonal Cities’. Available on the iPhone and iPad, the app provides seasonal city guides for 12 destinations around the world, written by local travel experts.

During a two month preparation period, Rooster worked tirelessly to develop a set of hard hitting key messages and media materials, and to brief  key target consumer and consumer technology journalists. The autumn version of the app was unveiled in September and the media response was, as a result, overwhelmingly positive.

The launch PR team secured a number of quick online hits on established technology sites such as Mobile Entertainment, Gizmodo and MSN, while most of the travel sections of the nationals covered the app including The Guardian, The Sun/TheSun.co.uk, The Scottish Daily Express, The Independent on Sunday, The Mail on Sunday and The Sunday People.

We also targeted long-lead consumer magazines to ensure that coverage hits continued to be generated for Seasonal Cities well beyond the initial three-month launch period, including T3, Stuff and National Geographic Traveller.

In total, our three month launch campaign generated 32 pieces of coverage across national, consumer, regional, online and trade titles.

  • Date:
    12th December 2014
  • Client:
    Seasonal Cities

Cutting Through the Noise of High Profile Competitors with Large Budgets, to Successfully Raise the Profile of a True Industry Expert

14-11-21, Hatched 2015 Review - Coverage

Rooster was tasked with building awareness of the Hatched brand as the leading low cost online estate agent, of its product offering and of the benefits of the fixed fee model and online estate agency in general. Target audiences included homeowners and first-time buyers across the UK as well as estate agents and other influential industry figures.

Identifying the potential engagement that could be triggered by capitalising on the outspoken and passionate nature of Hatched Founder and Director, Adam Day, our strategy centred heavily throughout the campaign on encouraging debate among media and target audiences through issuing controversial comment and pitting online estate agency against the traditional practices of the high street. To position the company (and its spokesperson) as a leader in the industry, we also focused on Adam Day’s market knowledge and his tips for consumers, as well as developing a strong network of Hatched media supporters.

The key challenge we encountered (namely, the rapidly growing competition from high profile newcomers to the market), we turned to our advantage by pitching Hatched as one of the most established brands, and its Director, as an expert on the now ‘hot topic’ of online estate agency, as well as estate agency in general.

Stimulating an ongoing discussion around the benefits of the fixed fee model, the shortcomings of estate agency in its traditional form, consequences for the consumer, what defines an ‘online’ estate agent, market predictions and insight, we also ensured the timely communication of any positive company news (growth, total savings for customers, innovation, charity initiatives, etc).

With an ROI of >64, calculated from a total of 52 pieces of coverage with a PR value of £955,032, the results of the Hatched campaign have been impressive. Media coverage for the six month campaign includes pieces in the FT, Daily Telegraph, Independent on Sunday (x2), Daily & Sunday Express, Sunday Times, London Evening Standard, Huffington Post, The Week, The Economist, plus regular inclusion in top industry titles, as well as penetration of more consumer focused pieces in women’s interest or grey market publications.

The profile of both Hatched and its spokesperson, Adam Day, has been elevated to the point that Adam is now frequently approached to participate in industry events or panel debates or to represent the industry in general via radio interviews.

The ultimate evidence of the success of the Hatched campaign was being selected to feature in Channel 4’s recent series ‘Sarah Beeny’s How To Sell Your Home’, which came about thanks to ongoing liaison with the programme’s production company. Adam was the only online agent (apart from Sarah herself) to have a physical presence on the show.

  • Date:
    11th December 2014
  • Client:
    Hatched

Fooling Around for St. Pete/Clearwater

14-12-09, VSPC Manaphin Coverage

In order to create a media buzz around St. Pete/Clearwater, Rooster PR launched an elaborate April Fools prank on behalf of the client. We announced to media that scientists in the destination on Florida’s west coast, had discovered a long extinct species called a ‘Manaphin’, a supposed hybrid of a dolphin and a manatee!

Alongside issuing a ‘news release’, our client’s creative team developed a phoney website dedicated to the discovery of the Manaphin (www.manaphin.com), complete with an ever-buffering video, that would purposely never play. The (fictional) creature was even given a history, including a reference to Charles Darwin, to provide credibility.

We in turn hand-picked specific UK media titles to sell-in the story, with regional newspaper Solihull News reporting on the phenomenon as though it was a real discovery. The client tweeted this article and the Manaphin craze took hold, generating over 7.1 million potential impressions on social media, with both ABC News and Yahoo sharing the news both online and via social channels.

The “purposely amateurish” web page registered some 10,000 visits.

From The Daily Telegraph (who awarded the Manaphin story 7 out of 10 – joint first – for best April Fools pranks), ABC News and Good Morning America, to regional and international publications, as well as applause for the cleverness of the prank from Yahoo and many others, the Manaphin campaign became an online phenomenon, trending on Twitter.

The coverage achieved vastly outweighed the campaign investment and provides an example of how humour and strategic planning can reach the world in minutes and bring positive attention to a destination.

  • Date:
    9th December 2014
  • Client:
    Visit St. Petersburg Clearwater

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:

  • Client:

  • Category:
    Corporate
  • Client url:

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than eleven years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury sector, Julie has developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations, such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has led the PR for property client, Hatched.co.uk, and foreign exchange consultancy, IFX, alongside luxury summer and ski brands, Villa Guru and Alpine Guru.

Julie prides herself on offering a personal and tailored approach, ensuring that every client’s expectations are fulfilled (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Sarah

Sarah has 12 years’ experience developing and implementing award-winning creative PR campaigns.

She has a well-rounded background across consumer sectors ranging from luxury food & wine, to restaurants and travel & tourism.

Regarded by her clients as a savvy PR professional that generates extensive press coverage, Sarah has worked on campaigns for the EU Discover The Origin, Burgundy wine, Parma Ham, Parmigiano-Reggiano Cheese, Port and Douro Valley wine, Grand Marnier, Karma, fish and Gramercy Park hotel restaurant openings, NESCAFÉ and Costa Coffee.

Her luxury hotel & tourism experience has seen her work on The May Fair hotel and Radisson Edwardian hotel group, Four Seasons Hotels & Resorts, Gramercy Park Hotel and Hotel Café Royal, New York State Division of Tourism, Palm Beach County, Hawaii and Ontario tourism boards, amongst others.

Her events experience includes food and wine tastings, Taste festivals, wine trade shows, press trips, press conferences, product launches and restaurant openings.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

HELEN1
HELEN BATTE

Account Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Account Director & Digital Leader

JulieAguileraFromRoosterPR
JULIE AGUILERA

Account Director

SarahTaylorFromRoosterPR
SARAH TAYLOR

Account Director

StuartFyfeFromRoosterPR
STUART FYFE

Senior Account Manager

MelissaHobsonFromRoosterPR
MELISSA HOBSON

Senior Account Manager

JonWallhouseFromRoosterPR
JON WALLHOUSE

Creative Director

SianWelshRoosterPR
SIAN WELSH

Finance Director

Prev Next

Latest News

APPLY SEARCH TERMS
REFRESH LATEST NEWS
Nigerians and Poles the Most Generous at Christmas

Research from Azimo, the social online money transfer service, has revealed...

Nigerians and Poles the Most Generous at Christmas

NigeriansPolesMostGenerousChristmasFromRoosterPR

Research from Azimo, the social online money transfer service, has revealed that Poland and Nigeria top the list of the most generous countries at Christmas.

Of the 198 countries which Azimo serves, Poles send the most money home to their loved ones at Christmas, with customers sending an average of five transfers each, totalling nearly £1,000. Nigeria was the second most generous country, sending an average of four transfers totalling £900. The USA (£800), Ghana (£700) and Kenya (£650) rounded off the top five.

Unsurprisingly, the Middle East and North Africa were the only regions not to show any considerable change in the average number of transactions or average transactional value during December.

Both Poland and Nigeria have vibrant communities in the UK, with an estimated 600,000 Poles and 200,000 Nigerians whose generosity is proving that Christmas really is the time for giving.

Nigeria and Poland, account for almost $7bn of the $20bn that is remitted from the UK every year but, during the festive season, these hard-working men and women are sending up to six times the number of money transfers abroad compared to any other month; tellingly sending multiple smaller amounts to new recipients.

Azimo’s data shows that throughout the year over 75 per cent of the transfers being sent home are for essential family support such as bills, food and rent, usually to just one or two recipients. During December nearly 40 per cent of all transfers are ‘gifts’, with the increase in gift giving corresponding with a drop in the average transfer value from an annual figure of around £400 to a seasonal low of £200 in December.

Marta Krupińska, co-Founder of Azimo explains, “As a migrant myself I know that even when I can travel home to see family at Christmas, it’s usually only for a few days and I won’t get a chance to see everyone I want to. With Azimo, our very low fees mean that customers can easily send money to all their friends and family, regardless of where they are in the world; sharing the festive spirit, even when they can’t be there themselves.”

With average salaries in the UK almost 13 times higher than in Nigeria and 3.5 times that of Poland, research shows that nearly three quarters of migrant workers are actively saving money every month to send home.

Michael Kent, CEO of Azimo commented on the findings: “Globally, migrant populations are on the rise but, contrary to media portrayal, over 90 per cent of all Poles and Nigerians are in full or part time employment or increasingly even running their own businesses. Our research has shown that Britain’s migrants are not only amongst the most hard-working but also the most generous in our society – they send a significant portion of their income home each month to support close family, extended family and even whole local communities. They really are the heroes spreading the Christmas cheer!”

For further press information, please contact:

Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo

Launched in 2012, Azimo is a London-based online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Founded by CEO Michael Kent, the company is backed by a US$10 million Series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group and eVentures.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct.

For more information, go to www.azimo.com

Facebook: www.facebook.com/azimomoney

Twitter: @azimomoney

  • Date:
    18th Dec 2014
  • Category:
    Client News
  • Tags:
    Christmas Christmas Christmas Christmas Christmas Money Transfer Money Transfer Money Transfer Money Transfer Money Transfer Technology PR Technology PR Technology PR Technology PR Technology PR Trends Trends Trends Trends Trends
  • Author:
    Victoria Randall
Garuda Indonesia Receives 5-Star Rating from Skytrax

Garuda Indonesia becomes Indonesia’s only 5-star airline marking another milestone in...

Garuda Indonesia Receives 5-Star Rating from Skytrax

GarudaIndonesiaReceivesFiveStarRatingSkytraxRoosterPR

Garuda Indonesia becomes Indonesia’s only 5-star airline marking another milestone in the ongoing transformation programme.

Garuda Indonesia, Indonesia’s national carrier, has been named the newest member of the exclusive group of 5-Star Airlines by Skytrax, the world’s leading airline and airport review specialists (www.airlinequality.com). The select, top-tier 5-star rating is only awarded to airlines achieving the highest quality performance, focussing on the airline’s ability to deliver this on a consistent basis. Garuda Indonesia today becomes the seventh airline to earn the prestigious award, joining Asiana Airlines, Cathay Pacific, Hainan Airlines, All Nippon Airways, Qatar Airways, and Singapore Airlines.

President and CEO of Garuda Indonesia Emirsyah Satar commented: “It is certainly an honour for all of us at Garuda Indonesia, and the achievement becomes even more meaningful as we are now reaching towards the completion of our ‘Quantum Leap’ journey. Over the past years, we have been striving persistently to provide a world-class travelling experience for our passengers and I believe that this accomplishment will serve as further inspiration for us to remain committed and improve even better. Furthermore, we take great pride in establishing our home country more firmly on the international stage by receiving this prestigious recognition.”

Edward Plaisted, CEO of Skytrax said: “This is recognition of the major turnaround in quality standards at Garuda Indonesia, reflecting the hard work by the airline in recent years, and we delighted to confirm that they are now meeting the 5-Star Airline rating. This rating is based on an all-round assessment of the product and service, onboard and at the airport. We place a lot of importance on the fact that the majority of customers travel in Economy and it is the quality and consistency of those standards that contribute greatly to Garuda securing 5-Stars. Consistency of an airline’s product and service is a major part of the 5-Star rating, with Garuda’s long haul fleet now offering Business Class flat-bed seating and 32-34 inch seat pitch in Economy Class. Customers can also experience the new First and Business Class 5-Star service concept rolled out across the Boeing 777-300ER fleet.”

A 5-star airline rating represents ‘ultimate’ quality recognition and approval, which is only awarded to airlines that achieve an exceptional front-line quality performance. The 5-star airline rating recognises airlines at the forefront of product innovation that set quality benchmarks and trends that are often followed by other carriers. The airline rating systems assess the standard of an airline’s product and service delivery quality, using more than 800 assessment categories, applied across both the onboard and airport environments.

On the ground, airline website/online operations, ticketing, check-in, security, lounges, boarding, departures, transfer, arrivals, and branding are all assessed, with prime importance given to all ‘touch points’ involved in final service delivery to the customer. Onboard assessment includes a detailed assessment across all areas of onboard product, staff service techniques and efficiency, along with associated aspects of staff service.

This 5-Star Airline rating also takes account of planned airport and service changes in 2015, when Garuda will transfer to the new Terminal 3 at Soekarno-Hatta International Airport, its home base hub. This will provide a new home for Garuda Indonesia and SkyTeam member airlines, improving the travel experience through enhanced transfers and airport service, together with improved and expanded premium passenger facilities.

As Garuda Indonesia strives to continue its transformation program, the airline’s performance is increasingly being recognized at international level. Garuda Indonesia proceeded to receive a new coveted accolade as the airline with ‘The World’s Best Cabin Crew 2014’ from Skytrax at the Farnborough International Airshow 2014.

Previously, Garuda Indonesia was also awarded ‘The World’s Best Economy Class’ in 2013, ‘The World’s Best Regional Airline’ in 2012, and ‘The World’s Most Improved Airline’ in 2010, also by Skytrax. Moreover, during the ‘Passenger Choice Award 2013’ held in September 2013 in Anaheim, California, USA, and organized by ‘Airline Passenger Experience Association (APEX)’, Garuda Indonesia was chosen as the ‘Best in Region: Asia and Australasia’.

For further information on Garuda Indonesia and to book flights visit www.garuda-indonesia.com.

-Ends-

For further press information please contact:
James Brooke / Nick Wheywell / Sakhita Sharma / Kevan Barber
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk 

About Garuda Indonesia
Garuda Indonesia is the national airline of Indonesia and provides passengers with an authentic Indonesian experience from the moment they book their trip; to the moment they collect their bags.

The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    12th Dec 2014
  • Category:
    Client News
  • Tags:
    Airline PR Airline PR Airline PR Airline PR Airline PR airlines airlines airlines airlines airlines Garuda Indonesia Garuda Indonesia Garuda Indonesia Garuda Indonesia Garuda Indonesia Indonesia Indonesia Indonesia Indonesia Indonesia skytrax skytrax skytrax skytrax skytrax
  • Author:
    Kevan Barber
Croatia Media Newsletter – December 2014

Destination Update New EasyJet routes to Split EasyJet has announced a...

Croatia Media Newsletter – December 2014

CroatiaMediaNewsletterDecember2014FromRoosterPR

Destination Update

New EasyJet routes to Split

EasyJet has announced a new route to Split from Belfast International Airport which will be the airline’s 26th route from the city. The new route will begin from 20 May 2015 with flights departing once a week throughout summer. Prices will start from £26.99 per person one way and are on sale now. EasyJet expects to carry approximately 6,000 passengers on this new route in its first summer of operation. Split is Croatia’s second largest city and is considered to be one of the oldest cities in the area. Visitors to Split should make sure they visit the wonderful Diocletian’s Palace and take a walk down the Riva Promenade. For more information, please see here.

Croatian cheese finishes second at 2014 World Cheese Awards

Sirana Gligora’s incredible mixed milk cheese, Dinarski sir, was awarded joint second place at the 2014 World Cheese Awards in London. It also retained the Best Central and Eastern European Cheese Trophy. Dinarski sir competed against 3,000 cheeses from all over the world including varieties from New Zealand, South Africa, Brazil, USA and Europe and was given second place by a panel of international dairy experts. The cheese has only been produced for three years and has already won two trophies at the World Cheese Awards. Cheese-lovers and connoisseurs can experience delicious cheeses at the Gligora Cheese Shop on Pag Island or online. For more information, please see here.

Croatia’s INmusic festival nominated for the European festival award

Zagreb’s INmusic festival has been nominated at the European Festival Awards for ‘Best Medium-sized European Festival’. Next year will mark the tenth anniversary of the festival, which will be taking place at Zagreb’s Jarun Lake from 22 – 24 June 2015. In 2014, the line-up included Bombay Bicycle Club, The Black Keys and The Pixies and the event welcomed 60,000 music fans across six stages. For more information, please see here.

Ibiza Rocks Group launches Croatia Rocks for 2015

Ibiza Rocks Group is launching a new event in 2015 called Croatia Rocks Festival, taking place from 20 – 23 July. It will be held on Zrće Beach on the island of Pag, the same location as Hideout Festival. Renowned for pushing the boundaries of the music scene, Croatia Rocks will bring something fresh and exciting to Zrće. There will be a combination of live music and DJs plus new artists and producers. Festival tickets are priced from £99 and are on sale now. For more information, please see here.

Croatia named co-host of 2015 EuroBasket

FIBA Europe has named Croatia as co-host of the 39th European Basketball Championships – EuroBasket, taking place next year. The 2015 EuroBasket will be hosted by Zagreb in Croatia, Berlin in Germany, Montpellier in France and Riga in Latvia. Each country will host one respective group during the group stages of the competition, with France hosting the knock-out phase. The tournament is to be played from 5 – 20 September 2015, and the finals will be held in Lille. For more information, please see here and here.

New gastronomy festival for Dubrovnik

The Dubrovnik Tourist Board (DTB) has announced a new gastronomy event, the Good Food Festival, which was held for the first time in 2014. The festival will return in October 2015 and the four day programme will include presentations of culinary specialities, wine tasting and special delicacies from the region. One of the main events will also be the traditional ‘Dubrovnik Table’ that runs down the Stradun, serving local food. The DTB recently announced record-breaking visitor figures for the first 11 months of 2014, with a 12 per cent increase on the same period last year. For more information, please visit here.

Events & Festivals

29 November – 31 December 2014: Advent in Crikvenica

Advent in the Crikvenica Riviera takes place throughout the month. There are plenty of events during the festive period, with something for everyone. This includes food fairs with local products, creative workshops, story-telling and plays for children, festive culinary treats and wine fairs. There will be plenty of singing and dancing as well as a merry Santa train. Advent is the perfect time to experience the seasonal delicacies of the region. On New Year’s Eve, celebrations are being held at the Advent Park where thousands of lanterns will be launched into the air from the ‘Vela Palada’ waterfront. For more information, please see here.

26 December 2014: Christmas Exhibition of ‘Oldtimers’, Opatija

Cars dating from the first half of the last century will be presented to the public at the traditional Christmas exhibition of ‘oldtimers’. Visitors have the opportunity to tour luxury classic cars that still look pristine, thanks to the care of their owners. The oldest of the cards on display date back to the first half of the twentieth century. Opatija is sometimes referred to as ‘Vienna on Sea’ and is a splendid place to explore in winter, with its Habsburg villas and 12km-long pedestrianised seafront. For more information, please see here.

31 December 2014: Unforgettable New Year Celebration, Opatija

The New Year’s Eve party in Opatija is the highlight of the winter programme. The Summer Stage will host celebrity musicians with thousands of people attending. Its positive and lively atmosphere makes this event a wonderful way to welcome in the new year. For more information, please see here.

31 December 2014: Open Air New Year’s Eve Celebration, Fužine

The 15th open air New Year’s celebration will take place in the centre of Fužine at noon. There will be delicious Croatian delicacies and mulled wine as well as a performance from the local orchestra and an impressive firework display. This spectacular event is internationally televised, with around 10,000 visitors expected. Fužine is a village in the Primorje-Gorski Kotar County in western Croatia. Advanced tickets are priced at £5.15 (50HRK). For more information, please see here.

1 September – 31 December 2014: Osijek Antiquity Fair

Taking place at the Holy Trinity Square in the Citadel, the Osijek Antiquity Fair is set in a beautiful location close to the Museum of Slavonia. On the first Saturday of the month, antiques dealers from Croatia and surrounding countries descend to present their treasures. The fair opened in 2005 and attracts sellers from Hungary, Serbia, Bosnia and Herzegovina offering antique furniture, porcelain, paintings, clocks, and coins. Osijek has a reputation for being one of the most relaxing Croatian cities and is celebrated for its distinctive local cuisine and boutique wineries. For more information, please see here.

1 – 31 December 2014: Christmas in Đakovo

The picturesque town of Đakovo is a truly magical place to be during the Christmas period. There will be graceful Lipizzaner horses passing on the ‘Korzo’ promenade, as well as Christmas carols beautifully performed by vocal groups. The smell of traditional Advent food and drink will fill the air, making the town feel thoroughly festive. For more information, please see here.    

1 December 2014 – 10 January 2015 – Christmas in Advent

The coastal city of Split has ensured there is a full calendar of events to celebrate this year’s festive period. A Christmas fair will open in the heart of the city, while there will be live music throughout the month along the Riva promenade and in Republic Square. The Tourist Board will run the Gastroadvent festival during December, allowing locals and visitors to enjoy traditional holiday dishes at promotional prices. An ice rink will also open at Spaladium Arena for those who wish to work up an appetite before heading to the Christmas markets. For more information, please see here.

29 November 2014 – 6 January 2015: Advent in Zagreb

Advent in Zagreb includes a series of seasonal events held on the city’s squares, bringing the spirit of Advent and Christmas to visitors and citizens of Zagreb. There will be a number of programmes to enjoy including children’s choirs, drama ensembles, dance groups, music bands and cultural societies, as well as bustling Christmas shops and fairs. For more information, please see www.adventzagreb.com.

1 December 2014–1 February 2015:  Dubrovnik Christmas Market

In December, Dubrovnik will enchant visitors with its magical Christmas lights, decorations and popular festive market. Dubrovnik’s Christmas Fair at Sponza Palace is guaranteed to get visitors into the Christmas spirit with its packed programme of carol singing, dances and diverse variety of arts and craft stalls, as well as sweet local delicacies, including candied almonds, deep fried biscuits and doughnuts. For more reasons to spend the festive season in Dubrovnik, please see www.Croatia.hr

-Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8927
E: teamcroatia@rooster.co.uk

About Croatia
Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information visit www.croatia.hr or call on (0)20 3440 8930.

  • Date:
    11th Dec 2014
  • Category:
    Client News
  • Tags:
    Croatia Croatia Croatia Croatia Croatia Destination PR Destination PR Destination PR Destination PR Destination PR Tourist Board PR Tourist Board PR Tourist Board PR Tourist Board PR Tourist Board PR Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Victoria Randall
Rooster PR Takes on ANATA Man-Made Diamond Brief

Producing exquisite, personalised lab-grown diamonds for clients across the...

Rooster is Loving the Rain with Brief for World First Umbrellas

Rooster PR takes on first pure product brief for...

World Travel Market 2014 – Opportunities with Our Clients

Rooster PR has several clients exhibiting at World Travel Market...

Nigerians and Poles the Most Generous at Christmas

NigeriansPolesMostGenerousChristmasFromRoosterPR

Research from Azimo, the social online money transfer service, has revealed that Poland and Nigeria top the list of the most generous countries at Christmas.

Of the 198 countries which Azimo serves, Poles send the most money home to their loved ones at Christmas, with customers sending an average of five transfers each, totalling nearly £1,000. Nigeria was the second most generous country, sending an average of four transfers totalling £900. The USA (£800), Ghana (£700) and Kenya (£650) rounded off the top five.

Unsurprisingly, the Middle East and North Africa were the only regions not to show any considerable change in the average number of transactions or average transactional value during December.

Both Poland and Nigeria have vibrant communities in the UK, with an estimated 600,000 Poles and 200,000 Nigerians whose generosity is proving that Christmas really is the time for giving.

Nigeria and Poland, account for almost $7bn of the $20bn that is remitted from the UK every year but, during the festive season, these hard-working men and women are sending up to six times the number of money transfers abroad compared to any other month; tellingly sending multiple smaller amounts to new recipients.

Azimo’s data shows that throughout the year over 75 per cent of the transfers being sent home are for essential family support such as bills, food and rent, usually to just one or two recipients. During December nearly 40 per cent of all transfers are ‘gifts’, with the increase in gift giving corresponding with a drop in the average transfer value from an annual figure of around £400 to a seasonal low of £200 in December.

Marta Krupińska, co-Founder of Azimo explains, “As a migrant myself I know that even when I can travel home to see family at Christmas, it’s usually only for a few days and I won’t get a chance to see everyone I want to. With Azimo, our very low fees mean that customers can easily send money to all their friends and family, regardless of where they are in the world; sharing the festive spirit, even when they can’t be there themselves.”

With average salaries in the UK almost 13 times higher than in Nigeria and 3.5 times that of Poland, research shows that nearly three quarters of migrant workers are actively saving money every month to send home.

Michael Kent, CEO of Azimo commented on the findings: “Globally, migrant populations are on the rise but, contrary to media portrayal, over 90 per cent of all Poles and Nigerians are in full or part time employment or increasingly even running their own businesses. Our research has shown that Britain’s migrants are not only amongst the most hard-working but also the most generous in our society – they send a significant portion of their income home each month to support close family, extended family and even whole local communities. They really are the heroes spreading the Christmas cheer!”

For further press information, please contact:

Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo

Launched in 2012, Azimo is a London-based online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Founded by CEO Michael Kent, the company is backed by a US$10 million Series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group and eVentures.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct.

For more information, go to www.azimo.com

Facebook: www.facebook.com/azimomoney

Twitter: @azimomoney

  • Date:
    18th Dec 2014
  • Category:
    Client News
  • Tags:
    Christmas Money Transfer Technology PR Trends
  • Author:
    Victoria Randall

Garuda Indonesia Receives 5-Star Rating from Skytrax

GarudaIndonesiaReceivesFiveStarRatingSkytraxRoosterPR

Garuda Indonesia becomes Indonesia’s only 5-star airline marking another milestone in the ongoing transformation programme.

Garuda Indonesia, Indonesia’s national carrier, has been named the newest member of the exclusive group of 5-Star Airlines by Skytrax, the world’s leading airline and airport review specialists (www.airlinequality.com). The select, top-tier 5-star rating is only awarded to airlines achieving the highest quality performance, focussing on the airline’s ability to deliver this on a consistent basis. Garuda Indonesia today becomes the seventh airline to earn the prestigious award, joining Asiana Airlines, Cathay Pacific, Hainan Airlines, All Nippon Airways, Qatar Airways, and Singapore Airlines.

President and CEO of Garuda Indonesia Emirsyah Satar commented: “It is certainly an honour for all of us at Garuda Indonesia, and the achievement becomes even more meaningful as we are now reaching towards the completion of our ‘Quantum Leap’ journey. Over the past years, we have been striving persistently to provide a world-class travelling experience for our passengers and I believe that this accomplishment will serve as further inspiration for us to remain committed and improve even better. Furthermore, we take great pride in establishing our home country more firmly on the international stage by receiving this prestigious recognition.”

Edward Plaisted, CEO of Skytrax said: “This is recognition of the major turnaround in quality standards at Garuda Indonesia, reflecting the hard work by the airline in recent years, and we delighted to confirm that they are now meeting the 5-Star Airline rating. This rating is based on an all-round assessment of the product and service, onboard and at the airport. We place a lot of importance on the fact that the majority of customers travel in Economy and it is the quality and consistency of those standards that contribute greatly to Garuda securing 5-Stars. Consistency of an airline’s product and service is a major part of the 5-Star rating, with Garuda’s long haul fleet now offering Business Class flat-bed seating and 32-34 inch seat pitch in Economy Class. Customers can also experience the new First and Business Class 5-Star service concept rolled out across the Boeing 777-300ER fleet.”

A 5-star airline rating represents ‘ultimate’ quality recognition and approval, which is only awarded to airlines that achieve an exceptional front-line quality performance. The 5-star airline rating recognises airlines at the forefront of product innovation that set quality benchmarks and trends that are often followed by other carriers. The airline rating systems assess the standard of an airline’s product and service delivery quality, using more than 800 assessment categories, applied across both the onboard and airport environments.

On the ground, airline website/online operations, ticketing, check-in, security, lounges, boarding, departures, transfer, arrivals, and branding are all assessed, with prime importance given to all ‘touch points’ involved in final service delivery to the customer. Onboard assessment includes a detailed assessment across all areas of onboard product, staff service techniques and efficiency, along with associated aspects of staff service.

This 5-Star Airline rating also takes account of planned airport and service changes in 2015, when Garuda will transfer to the new Terminal 3 at Soekarno-Hatta International Airport, its home base hub. This will provide a new home for Garuda Indonesia and SkyTeam member airlines, improving the travel experience through enhanced transfers and airport service, together with improved and expanded premium passenger facilities.

As Garuda Indonesia strives to continue its transformation program, the airline’s performance is increasingly being recognized at international level. Garuda Indonesia proceeded to receive a new coveted accolade as the airline with ‘The World’s Best Cabin Crew 2014’ from Skytrax at the Farnborough International Airshow 2014.

Previously, Garuda Indonesia was also awarded ‘The World’s Best Economy Class’ in 2013, ‘The World’s Best Regional Airline’ in 2012, and ‘The World’s Most Improved Airline’ in 2010, also by Skytrax. Moreover, during the ‘Passenger Choice Award 2013’ held in September 2013 in Anaheim, California, USA, and organized by ‘Airline Passenger Experience Association (APEX)’, Garuda Indonesia was chosen as the ‘Best in Region: Asia and Australasia’.

For further information on Garuda Indonesia and to book flights visit www.garuda-indonesia.com.

-Ends-

For further press information please contact:
James Brooke / Nick Wheywell / Sakhita Sharma / Kevan Barber
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk 

About Garuda Indonesia
Garuda Indonesia is the national airline of Indonesia and provides passengers with an authentic Indonesian experience from the moment they book their trip; to the moment they collect their bags.

The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    12th Dec 2014
  • Category:
    Client News
  • Tags:
    Airline PR airlines Garuda Indonesia Indonesia skytrax
  • Author:
    Kevan Barber

Croatia Media Newsletter – December 2014

CroatiaMediaNewsletterDecember2014FromRoosterPR

Destination Update

New EasyJet routes to Split

EasyJet has announced a new route to Split from Belfast International Airport which will be the airline’s 26th route from the city. The new route will begin from 20 May 2015 with flights departing once a week throughout summer. Prices will start from £26.99 per person one way and are on sale now. EasyJet expects to carry approximately 6,000 passengers on this new route in its first summer of operation. Split is Croatia’s second largest city and is considered to be one of the oldest cities in the area. Visitors to Split should make sure they visit the wonderful Diocletian’s Palace and take a walk down the Riva Promenade. For more information, please see here.

Croatian cheese finishes second at 2014 World Cheese Awards

Sirana Gligora’s incredible mixed milk cheese, Dinarski sir, was awarded joint second place at the 2014 World Cheese Awards in London. It also retained the Best Central and Eastern European Cheese Trophy. Dinarski sir competed against 3,000 cheeses from all over the world including varieties from New Zealand, South Africa, Brazil, USA and Europe and was given second place by a panel of international dairy experts. The cheese has only been produced for three years and has already won two trophies at the World Cheese Awards. Cheese-lovers and connoisseurs can experience delicious cheeses at the Gligora Cheese Shop on Pag Island or online. For more information, please see here.

Croatia’s INmusic festival nominated for the European festival award

Zagreb’s INmusic festival has been nominated at the European Festival Awards for ‘Best Medium-sized European Festival’. Next year will mark the tenth anniversary of the festival, which will be taking place at Zagreb’s Jarun Lake from 22 – 24 June 2015. In 2014, the line-up included Bombay Bicycle Club, The Black Keys and The Pixies and the event welcomed 60,000 music fans across six stages. For more information, please see here.

Ibiza Rocks Group launches Croatia Rocks for 2015

Ibiza Rocks Group is launching a new event in 2015 called Croatia Rocks Festival, taking place from 20 – 23 July. It will be held on Zrće Beach on the island of Pag, the same location as Hideout Festival. Renowned for pushing the boundaries of the music scene, Croatia Rocks will bring something fresh and exciting to Zrće. There will be a combination of live music and DJs plus new artists and producers. Festival tickets are priced from £99 and are on sale now. For more information, please see here.

Croatia named co-host of 2015 EuroBasket

FIBA Europe has named Croatia as co-host of the 39th European Basketball Championships – EuroBasket, taking place next year. The 2015 EuroBasket will be hosted by Zagreb in Croatia, Berlin in Germany, Montpellier in France and Riga in Latvia. Each country will host one respective group during the group stages of the competition, with France hosting the knock-out phase. The tournament is to be played from 5 – 20 September 2015, and the finals will be held in Lille. For more information, please see here and here.

New gastronomy festival for Dubrovnik

The Dubrovnik Tourist Board (DTB) has announced a new gastronomy event, the Good Food Festival, which was held for the first time in 2014. The festival will return in October 2015 and the four day programme will include presentations of culinary specialities, wine tasting and special delicacies from the region. One of the main events will also be the traditional ‘Dubrovnik Table’ that runs down the Stradun, serving local food. The DTB recently announced record-breaking visitor figures for the first 11 months of 2014, with a 12 per cent increase on the same period last year. For more information, please visit here.

Events & Festivals

29 November – 31 December 2014: Advent in Crikvenica

Advent in the Crikvenica Riviera takes place throughout the month. There are plenty of events during the festive period, with something for everyone. This includes food fairs with local products, creative workshops, story-telling and plays for children, festive culinary treats and wine fairs. There will be plenty of singing and dancing as well as a merry Santa train. Advent is the perfect time to experience the seasonal delicacies of the region. On New Year’s Eve, celebrations are being held at the Advent Park where thousands of lanterns will be launched into the air from the ‘Vela Palada’ waterfront. For more information, please see here.

26 December 2014: Christmas Exhibition of ‘Oldtimers’, Opatija

Cars dating from the first half of the last century will be presented to the public at the traditional Christmas exhibition of ‘oldtimers’. Visitors have the opportunity to tour luxury classic cars that still look pristine, thanks to the care of their owners. The oldest of the cards on display date back to the first half of the twentieth century. Opatija is sometimes referred to as ‘Vienna on Sea’ and is a splendid place to explore in winter, with its Habsburg villas and 12km-long pedestrianised seafront. For more information, please see here.

31 December 2014: Unforgettable New Year Celebration, Opatija

The New Year’s Eve party in Opatija is the highlight of the winter programme. The Summer Stage will host celebrity musicians with thousands of people attending. Its positive and lively atmosphere makes this event a wonderful way to welcome in the new year. For more information, please see here.

31 December 2014: Open Air New Year’s Eve Celebration, Fužine

The 15th open air New Year’s celebration will take place in the centre of Fužine at noon. There will be delicious Croatian delicacies and mulled wine as well as a performance from the local orchestra and an impressive firework display. This spectacular event is internationally televised, with around 10,000 visitors expected. Fužine is a village in the Primorje-Gorski Kotar County in western Croatia. Advanced tickets are priced at £5.15 (50HRK). For more information, please see here.

1 September – 31 December 2014: Osijek Antiquity Fair

Taking place at the Holy Trinity Square in the Citadel, the Osijek Antiquity Fair is set in a beautiful location close to the Museum of Slavonia. On the first Saturday of the month, antiques dealers from Croatia and surrounding countries descend to present their treasures. The fair opened in 2005 and attracts sellers from Hungary, Serbia, Bosnia and Herzegovina offering antique furniture, porcelain, paintings, clocks, and coins. Osijek has a reputation for being one of the most relaxing Croatian cities and is celebrated for its distinctive local cuisine and boutique wineries. For more information, please see here.

1 – 31 December 2014: Christmas in Đakovo

The picturesque town of Đakovo is a truly magical place to be during the Christmas period. There will be graceful Lipizzaner horses passing on the ‘Korzo’ promenade, as well as Christmas carols beautifully performed by vocal groups. The smell of traditional Advent food and drink will fill the air, making the town feel thoroughly festive. For more information, please see here.    

1 December 2014 – 10 January 2015 – Christmas in Advent

The coastal city of Split has ensured there is a full calendar of events to celebrate this year’s festive period. A Christmas fair will open in the heart of the city, while there will be live music throughout the month along the Riva promenade and in Republic Square. The Tourist Board will run the Gastroadvent festival during December, allowing locals and visitors to enjoy traditional holiday dishes at promotional prices. An ice rink will also open at Spaladium Arena for those who wish to work up an appetite before heading to the Christmas markets. For more information, please see here.

29 November 2014 – 6 January 2015: Advent in Zagreb

Advent in Zagreb includes a series of seasonal events held on the city’s squares, bringing the spirit of Advent and Christmas to visitors and citizens of Zagreb. There will be a number of programmes to enjoy including children’s choirs, drama ensembles, dance groups, music bands and cultural societies, as well as bustling Christmas shops and fairs. For more information, please see www.adventzagreb.com.

1 December 2014–1 February 2015:  Dubrovnik Christmas Market

In December, Dubrovnik will enchant visitors with its magical Christmas lights, decorations and popular festive market. Dubrovnik’s Christmas Fair at Sponza Palace is guaranteed to get visitors into the Christmas spirit with its packed programme of carol singing, dances and diverse variety of arts and craft stalls, as well as sweet local delicacies, including candied almonds, deep fried biscuits and doughnuts. For more reasons to spend the festive season in Dubrovnik, please see www.Croatia.hr

-Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8927
E: teamcroatia@rooster.co.uk

About Croatia
Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information visit www.croatia.hr or call on (0)20 3440 8930.

  • Date:
    11th Dec 2014
  • Category:
    Client News
  • Tags:
    Croatia Destination PR Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Top Five Destinations to Escape the January Blues with Cruise Nation

TopFiveDestinationsEscapeJanuaryBluesCruiseNationFromRoosterPR

Did you gorge on Christmas cake and pigs in blankets over the festive period? Treat yourself to an extra tipple during the Christmas party? Have you not seen the inside of your gym since the clocks turned back? If the answer is yes to any of the above, then fear not as award winning tour operator Cruise Nation has compiled its top five January cruises that will help you return to fighting fitness and kick-start 2015 in the best possible way.

Here, Cruise Nation’s team of experts recommend their five best cruises to beat the January blues:

1. Taste the Mediterranean – After a month of “just one more” and “well it is Christmas” your body could benefit from the health benefits of the Mediterranean diet and lifestyle. What better way to start 2015 than on a Mediterranean cruise, calling at Spain, Italy or Greece.

9-night Western Mediterranean cruise on the Costa Diadema. Departing on 19 January 2015 from £379pp

 2. If you just want to kick off the new year with a visit to somewhere totally different, Dubai and the Emirates could be just the trip for you!

10-night Dubai and Emirates cruise on the Costa Serena. Departing on 20 January 2015 from £569pp

3. Winter days can start to take their toll on morale by January. A bit of Caribbean sunshine could be just the thing to lift the spirits and with Cruise Nation’s Caribbean deals, you needn’t break the bank

13-night Caribbean Transatlantic cruise on the Queen Victoria with a three night stay in New York. Departing 20 January 2015 from £1,199pp

4. Blow off some steam in New York if you’re suffering from a case of the festive frazzles. What better way to let your hair down than a trip to the Big Apple, arriving to the fantastic view while sitting on your very own balcony?

12-night Southampton to New York cruise with New York stay on the Queen Elizabeth. Departing 10 January 2014 from £699pp based on a Balcony Stateroom

5. Are you always making plans to travel the world but instead spent most of 2014 watching box sets? A spectacular Asian Adventure cruise is a truly special way to start 2015.

18-night Asian Adventure cruise on the MS Volendam. Departing on 29 January 2015 from £1,499.00pp

Phil Evans, Managing Director of Cruise Nation said: “Cruise Nation’s incredible January deals should give you a much needed New Year boost. Whether you want to relax after the Christmas chaos, give yourself a health hit or tick off your bucket list destinations, Cruise Nation’s range of smart packages will have something for you.”

Here, the expert Cruise Nation team recommends some wonderful January getaways:

1. Enjoy a 9-night Western Mediterranean cruise with Cruise Nation from £379, plus two free nights in Barcelona.

  • A 9-night Western Mediterranean cruise calling at Barcelona, Palma de Mallorca, Naples, La Spezia, Savona and Marseille
  • Includes a room only 2-night stay in Barcelona for free
  • Package departs on 19 January 2014 on the brand new ship Costa Diadema  
  • Return flights from London included in the price

For more information or to book your cruise holiday, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

2. Enjoy a 7-night Dubai and Emirates cruise with Cruise Nation from £569, plus two free nights in Dubai.

  • A 7-night Dubai and Emirates cruise calling at Dubai, Muscat, Khasab (Oman) and Abu Dhabi
  • Includes a room only 2-night stay in Dubai for free
  • Package departs on 20 January 2014 on the Costa Serena  
  • Return flights from London included in the price

For more information or to book your cruise holiday, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

-ENDS-

 For press information, please contact:

Sarah Taylor/Melissa Hobson/Tim Thackray
Rooster PR
E: cruisenation@rooster.co.uk
T: 020 3440 8927

About Cruise Nation

Cruise Nation is an award-winning tour operator which aims to make cruising affordable for everyone, whether you’re an established cruise passenger or new-to-cruise.

The Cruise Nation team has over 50 years’ experience in the travel industry and pride themselves on creating cruise packages to an exciting range of destinations to suit all schedules, budgets and interests.

With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

For more information or to book your tailor-made cruise now, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

  • Date:
    10th Dec 2014
  • Category:
    Client News
  • Tags:
    Cruise PR Deals New Year Travel PR
  • Author:
    Victoria Randall

Hatched Unveils Market Predictions for 2015

HatchedUnveilsMarketPredictions2015

Consolidation of online estate agency whilst traditional estate agencies to prosper by embracing online or dwindle due to misguided property portal choices

Adam Day, Managing Director of leading low-cost estate agent, Hatched, announces his predictions for the estate agency market next year.

1.    A potential disaster if Labour wins the General Election 

Despite many predictions of a slow-down, Hatched expects 2015 to kick off strongly, with house prices to rise by up to 6% in the first quarter alone. However, moving towards the General Election and beyond, growth is likely to slow. Prices could even start to drop by around 2% in the last half of the year. So overall, in the absence of any major legislative changes, Hatched predicts growth to continue at somewhere around 4%-5% in 2015, whilst warning homeowners to be prepared for a rocky spell around April, May & June, with the uncertainty that a general election inevitably brings.

According to Day, a Labour victory in May could potentially have a hugely disruptive effect on the property market as the party is known for surprising voters with unexpected measures and excessive red tape.

“The last Labour win led to the introduction of HIPs. I was all for HIPs, however, the way they were introduced wasn’t thought through. The government announced the specific date that HIPs were to become a legal requirement, which led to hundreds of thousands of homeowners rushing to put their house on the market in an attempt to avoid the cost and bureaucracy associated with their production. It was this slapdash strategy, which consequently led to an oversupply of properties, that brought on the beginnings of the crash in 2008.”

2.    Bank of England to increase interest rates

If the status quo is maintained politically it will be the responsibility of the Bank of England to steady the ship post-election, with interest rises that aren’t too aggressive yet equally, not too weak.

Hatched expects interest rates to rise, which will, along with the general election, be a contributor to the slow-down for the housing market in the final half of the year. For many homeowners, this correction will be barely noticeable over such an extended period of time and certainly not when compared to 2008, when house prices were falling at 2% per month in some places in the UK.

3.    Consolidation in the Online Estate Agents Market

The number of online estate agents is growing rapidly, with, at last count, 10 new nationwide players entering the market in the last year alone, resulting in there now being 62 online estate agents covering the UK, along with dozens of others who just cover small towns.

“My own view is that there are now way too many online estate agents” says Adam. “Many of them are only selling 10-20 properties each month, which is simply unsustainable for estate agencies using the online business model and with so many competitors to battle it out against. The obvious next step is for one of the bigger players, perhaps one of the online agents with a bit of spare cash, to begin scooping up some of the smaller or newer agents to try and consolidate the market a little.”

4.    A high street agency offering an online alternative?

Day also believe that 2015 will be the year that one of the corporate agents finally launches a serious online proposition.

“I have no idea who or when that might be, but if online estate agents currently hold two to five percent of the market share, this could potentially rise to somewhere between four and eight percent in 2015. That is simply too big a market for the corporate agents to ignore, and they will feel compelled to take their slice. How they or do it, remains to be seen, but it will be interesting to see how they roll any online offering out.”

5.    A significant reduction in high street agents

Despite a prospering estate agency industry, Adam believes that the new property portal, OnTheMarket, is set to hit traditional agents hard with those that join having to drop either Rightmove or Zoopla as per the conditions set out from the newcomer.

“Many agents will have over staffed themselves this year because it has been so busy, so when the property market does begin to slow mid-year, they will have over extended themselves. There is no doubt that the agents that join OnTheMarket will be the ones that will struggle the most; with less coverage of their properties, and little (if any) traction of buyers visiting this new site, these agents will sell less properties, with no way of getting back on Rightmove, or Zoopla without paying through the nose.”

Adam expects many agents will blame their reduced sales on a perceived ‘tough and changing’ market at the start of the year, rather than admitting that they are making ‘three-less-sales-a-month’ as a result of halving the exposure of their properties by dropping one of the two major property portals.

This, in turn, will unavoidably lose them instructions. However, by the time these agents realise they’re losing instructions to the more sensible agents who decided to stick with the two giants of the property portal world, it will simply be too late, because from Q2 onwards, the market will have become that ‘tough and changing’ market that many are predicting from the start of the year…

According to Hatched, 2015 will see online estate agency continue to prosper. Likewise, traditional agents who decide to join the online revolution and thus respond to customer demand by driving efficiencies with the aim of lowering their fees, should also enjoy success and stand out in a market which is likely to get tougher as the year progresses.

-Ends-

Notes to editors:
Adam Day, Director, Hatched.co.uk, is available for interviews, profiles and is also happy to provide expert comment or input for any relevant features covering property and estate agency matters.

Follow Adam: @Hatched_co_uk / www.hatched.co.uk/about/the-blog.asp

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk
Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    8th Dec 2014
  • Category:
    Client News
  • Tags:
    2015 estate agents hatched Online Estate Agents predictions
  • Author:
    Kevan Barber

Say Bon Voyage to Lost or Damaged Luggage with Trackase

SayBonVoyageLostDamagedLuggageTrackaseRoosterPR

Airlines lost 21.8 million bags in 2013 – But your luggage need not become a statistic ever again!

Trackase launches with Kickstarter campaign.

Every traveller has experienced the anxious wait at the baggage carousel, hoping that their luggage will emerge in one piece… if at all! Sadly, many have faced the horror of that carousel grinding to a halt with no sign of their luggage, or having it show up irreparably damaged. And no wonder, with baggage handlers caught tossing people’s belongings with indifference TIME after TIME after TIME!

But, no traveller need face this situation ever again thanks to TRACKASE, an indestructible suitcase equipped with a GPRS tracking system, available now on crowd-funding website Kickstarter.

The innovative suitcase will make lost or damaged luggage a thing of the past with an indestructible outer casing made from a new type of polypropylene that can withstand far more than any reckless baggage handler can put it through. Included with the case is a tracking device that allows the owner to pinpoint its location through an app compatible with Apple and android devices but that can also send a locating SMS text to less tech equipped travellers. The tracker uses GPRS technology that ‘pings’ mobile phone towers to triangulate its position – more accurate than satellite-based GPS systems that lose accuracy when the device is beneath a solid structure – like an airport!

“Every aspect of travelling has changed dramatically in the past 30 years, except luggage,” says Trackase creator Stephen Sacks. “As someone who travels constantly with items in my check-in baggage that are crucial for my work, my biggest concern is always whether my gear will arrive at the correct destination and whether it will be undamaged.

“This became the inspiration for Trackase. A suitcase can have lots of bells and whistles but this can actually make it more susceptible to damage. Ultimately what travellers need from their luggage is robustness and the ability to know where it is at all times, to relieve anxiety and provide peace of mind. If like most travellers you’re going to place expensive items in your suitcase, it makes sense to purchase luggage that will guarantee your items are safe.”

Accounting for the unique security procedures in the United States, the Trackase features a TSA-approved locking mechanism that allows authorities to legally open the case if required without damaging it or having to break off users’ padlocks.

Sacks posted the innovative product on Kickstarter, the leading crowd-funding website that allows members of the public to invest in new products, with the intent to enter mass production as soon as pre-sales reach £30,000. Those that back the project  through Kickstarter will receive the first Trackases for less than 50% than they will cost when entered into the market as part of the deal.

The Trackase will be available in three sizes and a range of fade-resistant colours. For added comfort, a rubber strip will pad the underside of the handle so that users no longer have their bags cut into their hands while carrying them when full.

Travel can be stressful for a multitude of reasons but with the Trackase’s durability, trackability and lightweight design, luggage problems can certainly be taken out of the equation for good!

Prices:
Small case         £160   normally $550 (£355)*
Medium case    £200   normally $650 (£420)
Large case         £230   normally $750 (£484)
Set of 3               £325   normally $1950 (£1258)

-Ends-

Notes to Editors:

For further press information, please contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
Rooster PR
T: +44 (0)20 3440 8930
E: trackase@rooster.co.uk

About Trackase
Trackase is the brainchild of businessman Stephen Sacks, founder of the successful Muubaa fashion brand. Overseeing an international brand sees Stephen travel regularly, leading to his inspiration for the product as a way to alleviate the constant stress of crucial items being lost or damaged while in transit.

Help Stephen put Trackase into production by supporting his Kickstarter campaign and be one of the first to own virtually indestructible luggage.

Follow us on Twitter: @Trackase

Follow us on Facebook: www.facebook.com/Trackase

Campaign hashtag: #BuildTrackase

  • Date:
    5th Dec 2014
  • Category:
    Client News
  • Tags:
    kickstarter luggage suitcase tech Trackase Travel travel tech
  • Author:
    Kevan Barber

Kew Gardens Win for Gateway Ticketing Systems UK

Kew - from Blooloop

Iconic London attraction selects ticketing & CRM solution from Gateway.

Gateway Ticketing Systems UK has been appointed by the Royal Botanic Gardens, Kew, to deliver a brand new ticketing and customer relationship management (CRM) system for the internationally-renowned visitor attraction.

Gateway was selected for the project following a competitive tender and the new system went live in April 2014. The solution has also been installed at Kew’s Wakehurst site in East Sussex.

The updated ticketing and CRM solution will give Kew a single view of the consumer across its entire organisation, making it easier for the business to keep track of its customers with the aim of converting more day visitors into members.

Gateway is also providing time and capacity controlled ticketing for Kew’s Pagoda, which is open to the public this summer for the first time in eight years. The attraction opens up a new revenue stream for the Gardens and will increase secondary spend by visitors.

Kew Gardens in London is an iconic visitor attraction and World Heritage Site receiving in excess of one million visitors every year. It is also a world-leader in plant science and conservation and an educational institution which needs to drive revenue to support its work.

“Kew is an iconic attraction that draws visitors from across the globe and we’re thrilled to have the opportunity to work with them on this exciting project. Gateway has many years’ experience in helping businesses improve their ticketing and CRM systems and we look forward to helping Kew increase their revenue and improve visitor satisfaction and loyalty,” said Andy Povey, Operations Director at Gateway Ticketing Systems UK.

Gateway Ticketing Systems UK was established in 2012 and has secured seven clients in its first 20 months of operation, including the Roman Baths in Bath and BeWILDerwood in Norfolk.

-Ends-

For further press information, please contact:
Sarah Taylor/Victoria Randall
Rooster PR
T: +44 (0)20 3440 8930
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    1st Dec 2014
  • Category:
    Client News
  • Tags:
    Technology PR Ticketing
  • Author:
    Victoria Randall

Are Hatched Online Estate Agents?

AreHatchedOnlineEstateAgents

Adam Day of Hatched launches scathing attack on ‘online estate agent’ counterparts.

Following the recent Channel 4 TV show How to Sell Your Home presented by Sarah Beeny, Adam Day of Hatched has questioned his company’s position as an ‘online estate agency’.

Day claims that the Channel 4 show has misrepresented online estate agency and many of the services offered by them, but has also said that there are many new online estate agents who are devaluing the good work that proper estate agents do when selling someone’s home.

Day says: “I know for a fact that some of the ‘online agents’ were misrepresented. In a couple of episodes, it showed the owner taking their own photos, arranging viewings and negotiating their own sale. This is simply not what the original online estate agents like us, set out to achieve and it’s not how we work. At Hatched, we personally visit the property, we arrange the viewings, we negotiate the offers on behalf of the vendor and progress the sales through to completion.”

On the show on Monday, it did clearly show calls being made to the owners from someone from Hatched advising them of the four offers they had. It even showed Day himself taking the photos and advising the owner to de-clutter.

Day continues: “There has been a recent infiltration of online estate agents who for me, have started to cheapen estate agency by cutting huge corners – allowing vendors and buyers to talk directly to arrange viewings or even negotiate the offers and their ultimate sale. This simply isn’t estate agency – it’s private house sales.”

“There is now a muddying of the waters of ‘online estate agents’, which needs to be made clearer. Having watched five of the six episodes, it’s clear that at Hatched, we’re actually not ‘online estate agents’. We’re quite clearly somewhere in between an online estate agent and a traditional estate agent – mixing the best of both to deliver the ultimate experience for the seller.”

Although it could be argued that all estate agents are ‘online estate agents’, Day was the only one of the current crop of what are known as ‘online estate agents’, to be featured on the show so far, apart from Sarah Beeny herself of course. The property featured was in North London and was valued by a high street agent at £250,000 and sold by Hatched at £250,000. The owner saved around £4,000 in estate agency fees.

Day went on to say “I’m an estate agent, and I absolutely believe in the ethics of good estate agency and that’ll never change while I’m in charge at Hatched. We’re proving that we can offer a complete estate agency service, using technology to drive efficiencies which in turn allows us to offer much more competitive fees.

“But I do have a genuine fear for estate agency as an industry. If traditional estate agents don’t start to consider their tech offering and driving efficiencies, then these new, purely online estate agents, could start to take large chunks of market share, especially with shows like this where it was made to look like it could be done with very little guidance whatsoever. I think high street agents who haven’t adapted or considered their tech offering are on dangerous ground at the moment, and they should perhaps consider a more hybrid model like our own.”

-Ends-

Notes to editors:
Adam Day, Director, Hatched.co.uk, is available for interviews, profiles and is also happy to provide expert comment or input for any relevant features covering property and estate agency matters.

Follow Adam: @Hatched_co_uk / www.hatched.co.uk/about/the-blog.asp

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk
Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    26th Nov 2014
  • Category:
    Client News
  • Tags:
    estate agent hatched Hatched.co.uk Online Estate Agents
  • Author:
    Kevan Barber

Azimo Joins Boris Johnson’s Trade Mission to South-East Asia

FintechStartupAzimoLaunchesInstantVodafoneM-PESAMobileMoneyTransferServiceFromRoosterPR

Azimo, the online money transfer service, has been selected as one of the UK’s leading FinTech startups to join Boris Johnson on the Mayor of London’s trade mission to Malaysia and Singapore departing on 26 November 2014.

Azimo have been lowering the cost of sending money around the world and have this week announced a number of new services to Indonesia, China, Malaysia and Singapore, including a £1 fixed fee to transfer any amount to those countries.

Azimo already enables customers to send money to 198+ countries and for cash pick-up in nearly 300,000 locations around the world and are pursuing further global expansion in 2015.

The trade mission organised by The Mayor’s Export Programme (MEP) in partnership with UKTI, connects high growth British businesses with leading players in the region including commercial partners and investors.

Mayor of London, Boris Johnson, said: “This is a fantastic opportunity for London businesses like Azimo to explore trade opportunities in South-East Asia and to expand their networks. I want to encourage even more London companies to benefit from exporting to this dynamic, growing market, building on the strong existing ties with the UK.”

Michael Kent, CEO of Azimo believes in providing hard working migrants a convenient and good value service: “Trade missions are important – it’s not just about a selfie with Boris; we’re meeting potential new partners and securing better deals for our customers. With Azimo’s service now available to over 350 million people across Europe, allowing them to send money to over 5 billion people around the world, we’re opening up access to low-cost and reliable online money transfers. But there is always more we can do and countries like Malaysia, The Philippines, Vietnam, Singapore and Indonesia with their rocket economies represent interesting new market opportunities for us,” said Kent.

In addition to Azimo’s normal low-cost services, customers will get their first transfer FREE by using promotional code TRADEBORIS.

Registering to use Azimo is free and takes just a few seconds from your phone using your email address or Facebook profile.

 -Ends-

Notes to Editors:

The £1 fixed fee to transfer any amount to Indonesia, China, Malaysia and Singapore is a promotion running from the 19th November to the 31st December.

The Mayor of London, Boris Johnson, is leading the trade mission to Singapore and Malaysia as part of his Export Programme. The Mayor will work alongside a UK Trade and Investment (UKTI) mission taking 26 British small and medium sized businesses to meet potential customers in each country. The Mayor’s Export Programme has been set up to help London small and medium sized businesses to export to overseas markets or help businesses that are already trading to make the move into fast growing emerging markets.

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo
Launched in 2012, Azimo is a London-based online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Founded by CEO Michael Kent, the company is backed by a US$10 million Series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group and eVentures.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct Authority.

For more information, go to www.azimo.com
Facebook: www.facebook.com/azimomoney
Twitter: @azimomoney

  • Date:
    26th Nov 2014
  • Category:
    Client News
  • Tags:
    Boris Johnson Consumer PR Money Transfer Technology PR
  • Author:
    Victoria Randall

Culinary Cruises to Get Your Tastebuds Tingling

CulinaryCruisesGetYourTastebudsTinglingFromRoosterPR

Finding the recipe for a perfect holiday can be difficult, especially when it comes to a gourmet getaway. Culinary connoisseurs might not automatically think that a cruise could serve up everything they’re looking for but what better way to try multiple cuisines than hopping easily between different destinations and sample what they have to offer? So, whatever cuisine makes your tastebuds tingle, Cruise Nation can dish up the perfect cruise for you.

From all-American burgers and ribs to authentic sushi or mouth-watering desserts, the experts at Cruise Nation reveal their five favourite foodie destinations:

  • New York is one of the greatest food cities in the world – home to renowned Katz’s Deli, made famous by When Harry Met Sally, the award-winning restaurant ABC Kitchen, not to mention over 20,000 street vendors!

A seven night Christmas cruise Southampton to New York with a free balcony upgrade and 4 night stay in New York on the Cunard Queen Mary 2 departing 15 December 2014, prices are from £999

  • Hong Kong, the home to the Cantonese food which is enjoyed all across the world, is a great destination for foodies. So why not tuck into a selection of dim sum, noodles, Chinese tea and egg tarts when you’re visiting?

Four nights in Singapore followed by a nine night Singapore to Hong Kong cruise and three night Hong Kong Stay, on the Costa Victoria, departing 1 January 2015, prices are from £1,449 with a free upgrade to an outside cabin

  • Mexico isn’t all tacos burritos and fajitas; it’s also famous for its dark chocolate, “chocolate de mesa”, flavoured with cinnamon, almond and vanilla. Princess Cruises’ ‘Chocolate Journeys’ is an industry-first chocolate experience which will satisfy even those with the sweetest of teeth

10 night Mexican Riviera cruise with three nights in San Francisco on the Star Princess, departing 16 April 2015, prices are from £1,499

  • Morocco is a great place to experience mouth-watering cuisine influenced by Spanish, Arabian and French cooking – from tagines and couscous to ‘B’stilla’ pies and mint tea.

A seven night Canary Islands and Morocco cruise with three nights in Gran Canaria on the MSC Armonia, departing 4 March 2015, prices are from £479

  •  The Caribbean is usually praised for its picture-perfect white sandy beaches and amazing climate, but its cuisine will impress you just as much! So when you dock in the Caribbean, don’t forget to try some authentic jerk chicken and plantain

Three nights at a Disney All Star Resort (Sports, Movies or Music) followed by a nine night Southern Caribbean cruise on the Royal Caribbean Explorer of the Seas departing 6 January 2015, prices are from £999.

Whatever your perfect foodie holiday, Cruise Nation can help you find something that will cater for it. Fancy relaxing with a chocolate massage before indulging in some sumptuous chocolate desserts, visiting a celebrity restaurant or just experiencing a variety of the best local delicacies in the food capitals of the world? Cruise Nation has a slice of exactly what you’re after!

Phil Evans, Managing Director of Cruise Nation said: “We’ve all been swept up in the recent Great British Bake Off fever but now the show’s no longer on our screens it doesn’t mean we need to miss out on enjoying delicious dishes! As well as offering unbeatable value holidays, Cruise Nation’s expert travel advisors can also help you find unique, delicious dining experiences from across the world. Call our team for free on 0800 408 0758 to find out which foodie destination you could be heading off to next.”

Here, Cruise Nation gives you a flavour of their unbeatable value deals to suit all tastebuds:

Indulge in chocolate heaven next Easter with a 10-night Mexican Riviera cruise with Cruise Nation from £1,499 – plus three free nights in San Francisco and a free upgrade to an outside cabin

  • A room only 3-night stay in San Francisco for free
  • Followed by a full board 10-night Mexican Riviera cruise
  • Return flights from London Heathrow included in the price
  • Departing on 16 April 2015 on the Star Princess  
  • Upgrade to an outside cabin for £100pp

Enjoy a range of local delicacies with an 18-night Dubai to Singapore cruise with Cruise Nation from £1,499 – plus three free nights in Dubai and one free night in Singapore

  • A room only 3-night stay in Dubai for free
  • Followed by an 18-night Dubai to Singapore cruise
  • A room only 1-night stay in Singapore for free
  • Return flights from London included in the price
  • Departing on 2 April 2015 on the Celebrity Century  
  • Ports include Mumbai, Mormugao (Goa), New Mangalore and Colombo

Sample the best Asian cuisine with a 15-night Singapore to Tokyo cruise with Cruise Nation from £1,499 – plus two free nights in each city

  • A room only 2-night stay in Singapore for free
  • Followed by a 15-night Singapore to Tokyo cruise
  • A room only 2-night stay in Singapore for free
  • Return flights from London included in the price
  • Departing on 12 April 2015 on the Voyager of the Seas  
  • Ports include Nha Trang(Vietnam), Hong Kong, Taipei, Nagasaki

For more information or to book your cruise holiday, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

 -Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8927
E: cruisenation@rooster.co.uk

About Cruise Nation
Cruise Nation is an award-winning tour operator which aims to make cruising affordable for everyone, whether you’re an established cruise passenger or new-to-cruise.

The Cruise Nation team has over 50 years’ experience in the travel industry and pride themselves on creating cruise packages to an exciting range of destinations to suit all schedules, budgets and interests.

With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

For more information or to book your tailor-made cruise now, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

  • Date:
    25th Nov 2014
  • Category:
    Client News
  • Tags:
    Cruise Nation Cruise PR Culinary Top 5
  • Author:
    Victoria Randall

Rooster PR Takes on ANATA Man-Made Diamond Brief

ANATA-twitter1500pxbgdWebsite

Producing exquisite, personalised lab-grown diamonds for clients across the globe, ANATA appoints Rooster PR to launch new brand and raise awareness of unique product in the UK and beyond.

Rooster PR is delighted to announce its latest brief to launch new brand, ANATA diamonds (formerly Heart-in-Diamond) and drive awareness of the unique product among key consumer audiences in the UK.

ANATA diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke.

The truly unique feature of ANATA is that each diamond can be personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of loved ones. The carbon sample is used as the diamond growing foundation to create the most priceless gift, commemorative keepsake, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond, honouring cherished relationships with loved ones; living or past.

Rooster’s focus will be on introducing ANATA diamonds to UK consumers, positioning the product as the most personal and unique way to celebrate, remember or hold a loved one close.

PR activity will pivot around communicating the celebratory element of the diamonds as commemorative items, whilst being sensitive to the emotive nature of the product and its audiences with regards to the memorial market.

Rooster will engage audiences through the design and implementation of a comprehensive print, digital and social media campaign, targeting the following markets:

  1. Those looking for a unique gift or keepsake in celebration of milestone occasions (birth or first lock of hair, engagement, wedding, anniversary, birthday…)
  2. Those seeking a unique and personal way of commemorating the legacy of loved ones passed
  3.  Those looking for a way to hold distant friends or family close (armed forces, expat communities, business travellers, etc.)
  4. Those looking to purchase less naturally occurring coloured diamonds (usually very expensive due to their rarity) at a more affordable price
  5. Anyone looking for an utterly bespoke, traceable, eco-friendly, 100% authentic diamond

“Whilst there are a number of products and processes available to help bereaved families commemorate their loved ones” says ANATA Director, Derek Lubner, “there is a distinct lack of direct competitors for ANATA diamonds in the UK currently. The appeal of our product extends far beyond the memorial market to cater for an ever growing need for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships. We are confident that Rooster will be pivotal in helping us make our mark and fill a gap in the UK market and beyond.”

James Brooke, Managing Director, Rooster PR, commented: “We’ve been working closely with ANATA pre-launch, to ensure we are ready to go to market with a polished brand and relevant and consistent messaging for all target audiences. It’s an exciting new luxury consumer brief with enormous potential. We are excited to start educating the UK media and consumers on what makes an ANATA diamond purchase such a unique and personal one.”

ANATA is the latest in a string of non-travel client wins for Rooster, reflecting the increasing diversification of the work carried out by the agency and the ever broadening expertise of the team.

For more information or to purchase an ANATA diamond, please visit: http://ANATA.diamonds or call 020 7060 6230.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with ANATA Director, Derek Lubner.

Follow ANATA: @ANATA_Diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: TeamANATA@rooster.co.uk

About ANATA diamonds:
Launched in June 2005 and the market leader worldwide, ANATA diamonds (formerly Heart-in-Diamond) has been producing exquisite man-made diamonds for clients around the world for over nine years.

A family run business, ANATA is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist ANATA laboratory located in St Petersburg, Russia. The ANATA technologists, gemologists designers, ceramicists, chemists and engineers nurture every ANATA stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the ANATA laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke and can be made to the specifications of each individual client.

ANATA stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, ANATA offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

ANATA diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

ANATA diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of ANATA stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    17th Dec 2014
  • Category:
    Rooster News
  • Tags:
    ANATA diamonds jewellery luxury Product PR
  • Author:
    Kevan Barber

Rooster is Loving the Rain with Brief for World First Umbrellas

RoosterLovingRainBriefWorldFirstUmbrellasFromRoosterPR

Rooster PR takes on first pure product brief for newly launched Where I’d Rather Be, offering a visually captivating collection of umbrellas with world first 360° under canopy photo designs to help Brits escape the wet UK winter.

Rooster PR is delighted to announce its first purely product focused brief. Newly launched this November (just in time for the wet UK winter season), Where I’d Rather Be (www.whereidratherbe.co.uk) is a unique new offering in the umbrella space.

Producing high quality, durable umbrellas, Where I’d Rather Be offers a world first 360° under canopy design. Wraparound destination focused photography (keeping it travel related for tourism specialist, Rooster) is digitally printed onto the inner canopy of the product, giving the impression of being ‘inside’ the image and escaping from the rainy, grey day to more exotic locations and climes.

Whilst other brands offer umbrellas with flat images displayed on the under canopy or simply printed on the exterior of a single layer of fabric, none are currently offering seamless 360° photography around the inside of the canopy due to the complexity of the graphic manipulation required. Where I’d Rather Be ensures that the aspect of every image remains true-to-life in order to maximise the illusion of being transported to the stunning locations featured on the products.

Where I’d Rather Be umbrellas are currently available in eight desirable designs across both the classic and the more compact folding sizes, including a blissful beach setting, tropical jungle landscape, safari scene and snow-capped mountain vista. Additional designs, including iconic cityscapes, are currently in development.

Handmade, hand sewn and manufactured using the highest quality materials, Where I’d Rather Be umbrellas boast a water repellent coating to ensure a quick-dry canopy, they are highly wind resistant and are durable thanks to sturdy, yet flexible fibreglass and electroplated steel frames and shafts.

Co-Founders, Juliet Shirbin and Anna Brownjohn, childhood friends from Australia, who were inspired whilst walking down Sydney’s Palm Beach on a rainy day, have appointed Rooster PR to launch the product in the UK. Although primarily consumer focused, Rooster will also bring added value to the campaign by drawing upon its extensive contacts in the travel industry to explore B2B opportunities for the umbrellas as promotional items.

“We’re really excited to be working with Rooster” says Where I’d Rather Be Co-Founder, Juliet Shirbin. “They share our enthusiasm for the product, have a fresh approach to PR and have already demonstrated their passion and skill with interesting opportunities on the horizon and exciting ideas as to ways we can engage audiences and get our messages and product out there.”

James Brooke, Managing Director, Rooster PR, commented: “The whole team genuinely loves this product, which is key to making sure we are successful in drumming up media interest. We are also thrilled to be expanding our remit with our first product focused campaign and will be working closely with Juliet and Anna to ensure all opportunities are harnessed.”

The umbrellas retail at £29.99 (classic) and £27.99 (folding).

For more information or to purchase an umbrella, go to whereidratherbe.co.uk and use exclusive code ROOSTERLOVESRAIN for a special 12% launch discount (Available until 31 Dec 2014)

-Ends-

Notes to editors:

Please let us know should you require a sample umbrella to review or include on any product or shopping pages. We can provide both the classic and folding models in various designs.

Juliet Shirbin, Co-Founder, is available for comment or interview in relation to the product or business.

Follow Where I’d Rather Be:

-      Facebook: https://www.facebook.com/whereidratherbeumbrellas

-      Twitter: https://twitter.com/WIRB_umbrellas

-      Instagram: http://instagram.com/whereidratherbe_co

-      Pinterest: https://www.pinterest.com/WIRB_umbrellas/

-      Google+: https://plus.google.com/+Whereidratherbeumbrellas/about

For further press information please contact:
Julie Aguilera/Victoria Randall
Rooster PR
T: +44 (0)20 3440 8924
E: EscapeTheRain@rooster.co.uk

  • Date:
    2nd Dec 2014
  • Category:
    Rooster News
  • Tags:
    Product PR Travel PR Umbrellas Where I'd Rather Be
  • Author:
    Victoria Randall

World Travel Market 2014 – Opportunities with Our Clients

WorldTravelMarket2014OpportunitiesOurClientsRoosterPR

Rooster PR has several clients exhibiting at World Travel Market 2014.

Please call/email the relevant Rooster PR contact for each client if you are interested in a one-to-one meeting.

Atmosphere Kanifushi Maldives (entry level five-star resort)Website: www.atmosphere-kanifushi.com

Stand no: F22 (first floor of stand AS230)

Representative available for interview:

Dinesh Bhaskar, Director, Sales & Marketing

Ali Abdulla, Assistant Manager, Marketing & PR

Angles / News:

  • Launch of two new exciting products in the Maldives
  • The resort will begin producing its own bottled water onsite from 1 November 2014
  • Recently appointed Chef Walter Butti as Executive Chef

Rooster Contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Atmosphere@rooster.co.uk

Be The First (hotel soft launches)

Website:  www.bethefirst.com

Meeting point: TBC on individual basis

Representatives available for interview:

Suzannah White, Founder and Director

 

Angles/News:

  • Be The First launched this October offering a unique opportunity to experience exclusive hotel stays in newly opened and refurbished luxury hotels worldwide
  • Be The First offers exclusive rates to guests looking to book a top hotel before the prices rise to the luxury rate
  • Be The First is the first and only company dedicated to sharing the soft launch experience with the consumer

Rooster contact:
Sarah Taylor / Melissa Hobson / Victoria Randall
T: +44 (0)20 3440 8930
E: BeTheFirst@rooster.co.uk

Croatian National Tourist Board (tourist board)Website:  www.croatia.hr

Stand no: EM 1450

Representatives available for interview:

Tonko Rilovic, UK & Ireland Director

  • Sara Sabadin, Senior Assistant – UK CNTO
  • Maja Buic, Junior Assistant – UK CNTO

 

Angles/News:

  • Seven per cent increase in British visitors and 23 per cent increase in Irish visitors from January – August 2014
  • Launch of new PPS (pre and post season) campaign to highlight Croatia’s gastronomic, cultural and active offerings
  • Game of Thrones Season 5 filming in Croatia
  • New waterpark opened in Istria – Istralandia
  • New hotels, hostels and campsites
  • Available for general destination updates and press trip discussions

Rooster contact:
Sarah Taylor/ Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: Teamcroatia@rooster.co.uk

Egyptian Tourist Authority (tourist board)Website:  www.egypt.travel/ www.gotoegypt.org

Stand no: AF 500-550

Representatives available for interview:

Omayma El Husseini, Director UK & Ireland

Angles/News:

  • Holding a Press Conference at 11.30am, Monday, 3rd Nov at Platinum Suites 5&6
  • Will celebrate the country’s culture and cuisine as part of this year’s WTM Festivals event. Visitors are invited to sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folkloric music and traditional dance performances including Alexandrian dance

Rooster contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: Teamegypt@rooster.co.uk

 

eviivo (booking/management software for small accommodation providers)Website: www.eviivo.com

Stand no: TT 565

Representatives available for interview:

Michele Fitzpatrick, CEO


Angles/News:

  • Offering independent hotels and B&Bs a solution to attract, process and manage bookings
  • eviivo 2.0 launches 21 October

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Teameviivo@rooster.co.uk

Garuda Indonesia (Indonesia’s national airline)Website: www.garuda-indonesia.com  

Stand no: AS 640

Representatives available for interview:

Jubi Prasetyo, General Manager UK

 

Angles/News: 

  • Launched its direct flight from London Gatwick to Jakarta in September. The new service operates five days a week
  • Recently awarded ‘The World’s Best Cabin Staff’ by Skytrax

Rooster contact:
Nick Wheywell/Sakhita Sharma/Kevan Barber
T: +44 (0)20 3440 8930
E: GarudaIndonesia@rooster.co.uk

Tunisian National Tourist Office (tourist board)Website:  www.cometotunisia.co.uk

Stand no: AF 650

Representatives available for interview:

Ms. Amel Karboul – Minister of Tourism, Tunisia

Ms. Wahida Jaiet – Director General of Tunisian National Tourist Office

Angles/News:

  • Tourist board has announced new National Quality Label to align country standards with the global market.
  • New flight routes recently launched with Just Sunshine to Bristol and Jet2 to launch five new routes in Summer 2015.

Rooster contact:
Sarah Taylor/Melissa Hobson/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: Teamtunisia@rooster.co.uk

St. Pete/Clearwater (tourist board)Website:  www.visitstpeteclearwater.com

Stand no: NA 400

Representatives available for interview:

David Downing, Interim Executive Director

 

Angles/News:

  • The Dali Museum welcomes Picasso/Dali, Dali/Picasso – an exclusive exhibition featuring works from 25 museums and art galleries.
  • 2,000 new rooms planned for Clearwater Beach in 2015.
  • The area has regularly topped records for overnight stays through 2014.
  • Area highlighted in the recent Dolphin Tale 2 movie.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: TeamVSPC@rooster.co.uk

WOW air (budget Icelandic airline)Website: www.wowair.co.uk  

Stand no: EM 540a

Representatives available for interview:

Skúli Mogensen, CEO

Angles/News:

  • Low-cost US routes via Reykjavik launching in 2015.
  • Flights starting from £49 each way to Reykjavik.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: TeamWOW@rooster.co.uk

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Clients Media Media Events World Travel Market wtm
  • Author:
    Kevan Barber

Croatia 365 Campaign Launch

RoosterHostsNewCroatia365CampaignLaunchFromRoosterPR

Last night, we organised the UK launch of the Croatian National Tourist Board (CNTB)’s new pre- and post-season campaign: ‘Croatia 365’.

Held in the grand setting of Queen’s Club, 100 travel trade, media and VIP guests were welcomed by Mr Darko Lorencin, the Croatian Minister of Tourism, Mr Ratomir Ivičić, Director of the Croatian National Tourist Board, Mr Tonko Rilović, UK & Ireland Director of the Croatian National Tourist Board, and Mr Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom.

Representatives from the regions of Dubrovnik and Riviera, Korčula and Pelješac, Slavonia and Baranja, and north-western Istria showcased their huge range of cultural, eno-gastronomic, adventure, wellness & health and MICE offerings.

Guests were then treated to a fun and informative tasting masterclass by Joe Wadsack, the renowned wine writer and Saturday Morning Kitchen TV presenter. During the tasting, they were transported on a wine tasting journey around the beautiful country of Croatia.

Once they’d had their fill of Croatian delicacies – which included the highest quality truffles, cheeses, olive oils, pršut, salami, honey, sweets and cakes – they were treated to beautiful and charismatic performances from world-class Croatian tenor Stijepo Gled Markos.

If you’re a travel journalist keen to know more about what Croatia can offer throughout the year – from cultural activities and fascinating historical architecture to thermo-mineral water based spas and local food delicacies – get in touch. We’d be happy to send some more information and put you on our list for future events!

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Croatia Events Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Gateway Ticketing Systems UK Briefs Rooster PR

GatewayTicketingSystemsUKBriefsRoosterPRFromRoosterPR

Leading ticketing provider for visitor attractions brings in PR support.

Gateway Ticketing Systems UK (Gateway), the company behind the ticketing for many of the UK’s leading visitor attractions, has brought in PR & digital communications agency, Rooster PR, to raise its profile in the UK and Ireland.

The fast-growing company, which was established in the UK in 2012, provides ticketing, booking and CRM solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

Rooster has been briefed to build awareness of Gateway in the UK and Ireland among potential customers across the visitor attractions industry, with a particular focus on expanding the company’s reach in the museums and heritage sector.

The agency will focus on demonstrating Gateway’s expertise in helping clients increase revenue, improve visitor satisfaction and develop their audiences and loyalty programmes.

“We’ve had a phenomenal start in the UK with several new client wins positioning us as the market leader in a relatively short period of time. With so many good news stories to tell, now is the perfect time to enlist PR support. We’re pleased to have Rooster on board and look forward to getting the Gateway story out to a wider audience,” said Andy Povey, Operations Director of Gateway Ticketing Systems UK.

“Gateway is already working with some big names in the British attractions industry and the company has some exciting announcements coming up. This is a key time to be brought on board to help raise awareness of Gateway, which offers so much more than just tickets at the gate,” said James Brooke, Managing Director of Rooster PR.

-Ends-

For further press information, please contact:
James Brooke/Helen Batte/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8930
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    4th Jun 2014
  • Category:
    Rooster News
  • Tags:
    Attractions Corporate PR Technology PR
  • Author:
    James Brooke

IFX Appoints Rooster PR

IFX_logo_blue

Rapidly expanding foreign exchange consultancy looks to PR to raise profile.  

International Foreign Exchange (IFX), one of the world’s leading specialist foreign exchange consultancies, has appointed cutting edge PR & digital communications agency, Rooster PR, to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

IFX launched in April 2005 and with 50-60 percent growth year on year for the last three years, is the fastest growing specialist foreign exchange consultancy in the UK. The company has recently embarked on an impressive expansion plan, with offices already trading in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to launching an additional five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on a wealth of topics, including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.” says Tom Greenwood, IFX COO.

Rooster’s Managing Director, James Brooke, says: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

www.internationalfx.com

-Ends-

Notes to Editors:

IFX CEO Nick Williams, COO Thomas Greenwood and Market Analyst James Easter, are available for expert comment on topics including international money transfer, exchange rate fluctuations, foreign investment and overseas property.

For further press information, please contact:
Julie Aguilera / James Brooke
T: +44 (0)20 3440 8930
E:  TeamIFX@rooster.co.uk

About IFX
Launched in April 2005, International Foreign Exchange (IFX) is one of the world’s leading and fastest growing specialist foreign exchange consultancies in the UK, with 50-60 percent year on year growth for the last three years.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Providing a tailored service for all clients, combining a depth of specialist expertise with world-class trading systems, market insights and dedicated account management, IFX’s growing client portfolio includes FTSE 250 companies, Premier League football clubs, large insurance and film production companies, and celebrities.

Headquartered in London, IFX is expanding rapidly, with offices in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to opening an additional five new offices worldwide within the next three years. IFX is the first and only fully authorised and regulated foreign exchange consultancy in Dubai.

IFX (UK) Ltd. is authorised by the Financial Services Authority for the provision of payment services, and is registered as a Money Service Business with HM Revenue & Customs.

  • Date:
    11th Apr 2014
  • Category:
    Rooster News
  • Tags:
    Corporate PR Foreign Exchange Global Reach
  • Author:
    admin

Family Traveller Appoints Rooster PR

Family Traveller Logo_black

Multi-platform media company appoints leading PR & digital comms agency.

Family Traveller, the leading media outlet dedicated to all things family and travel, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster will position Family Traveller as the default destination for authoritative advice on family travel and will profile the publication’s experts in the family travel sector, including editor Jane Anderson.

The agency will also work to place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and Publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media.”

“Bringing Rooster on board is the next step in our evolution – we are looking to continue building our awareness among those key holiday decision-makers – mums – so we become the default resource for all things family and travel.”

“Commercially, we have had fantastic support from many advertising clients in the travel sector but we are now looking to extend our offering into rich media content solutions for both travel and non-travel clients interested in our affluent audience,”  continued Dent.

James Brooke, Managing Director of Rooster PR, said: “In under a year Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. With a young family myself, I know there is demand from parents like me for quality travel content.”

“We’re delighted to be working with Family Traveller and look forward to raising awareness of this great brand over the coming months – it is certainly a welcome addition to the Rooster portfolio and reflects the increasingly diverse work we are undertaking,” continued Brooke.

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.

-Ends-

For further information please contact:
Rooster PR
E: FamilyTraveller@Rooster.co.uk
T: 020 3440 8930

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    13th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Digital Comms
  • Author:
    admin

WOW-ed by Iceland’s Winter Wilderness

WOW air Press Trip

Tempted by dramatic winterscapes, strikingly untouched nature and reports of the most spectacular Northern Lights sightings in years, we hosted a group press trip with our favourite low-cost, quirky airline, WOW air, to discover Iceland in the depths of winter.

Joined by MSN, Woman’s Own, Chat Magazine and the Daily Star, we were promptly deposited in Reykjavik on Friday afternoon by the charming crew of WOW air before enjoying a slap-up meal at Icelandic restaurant Mar. Wearing more than 20 layers between us, we set out early on Saturday morning with our guide Snorri from Icelandic adventure and activity company, Arctic Adventures.

During our two-day super jeep tour which would take us lava caving, glacier hiking and canyon trekking, interspersed with an overnight stay in a remote log cabin surrounded by three imposing glaciers, Snorri never failed to amaze us with his seemingly endless knowledge of Iceland’s history, folklore and geology, as well as his unbridled enthusiasm for glaciers and all things sub-zero. On top of all this activity, we were even lucky enough to pack in a double sighting of the elusive Northern Lights, which was certainly worth braving the freezing temperatures and howling winds, before warming up with a dip in the Blue Lagoon. Bliss!

  • Date:
    10th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Airline PR Iceland Travel PR
  • Author:
    admin

We’re Recommended!

RAR Logo Feb-Jan

How do you know if an agency is actually any good? Do you trust their flashy creds or beautiful website loaded with examples of their successes but no details of their failures?

No, you take all that with a big pinch of salt and then ask to speak to a couple of their clients. But will those 2-3 references really give you a true insight into the agency you’re looking at potentially forming a long-term relationship with?

What if there was an independent third party resource that compiled confidential client references that only you (and not the agency in question) could review? Would that help you make an informed decision?

Well, the answers are ‘yes’ and ‘absolutely yes!’

We’ve signed up to the Recommended Agency Register or RAR as it’s better known and asked our clients (14 to date and climbing) to review our service, work and results. We can’t and never will be able to see the full results, but you can!

So, check it out and if you like what our clients say about us, then get in touch and see how we can deliver a real commercial advantage for your business.

Email our MD James here.

  • Date:
    25th Feb 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Technology PR Travel PR
  • Author:
    admin

Launching a Unique All-Inclusive Offering in The Maldives

AKM Press Trip

Let’s be honest, January as a month doesn’t have a lot going for it. The mince pies are gone, you’re back to work, the weather is terrible, it has the most miserable day of the year and to top things off most of your friends are doing dryathlons so they’re far less entertaining than usual.

Luckily for us, January 2014 presented the ideal solution to escape these 31 days of desolation with an inaugural press trip to somewhere far more exotic and an awful lot warmer than London – the newly-opened five-star resort Atmosphere Kanifushi Maldives. Offering a 2km stretch of uninterrupted, white sandy beaches, an expansive turquoise lagoon, lush green vegetation and average high temperatures of 30oC, it wasn’t difficult to persuade TravelMail, MarieClaire.co.uk, The Sun, S Magazine and Woman Magazine to join us.

Atmosphere Kanifushi Maldives offers a hassle-free and affordable five-star experience in the Maldives with its premium all-inclusive plan, the Platinum Plus, which means all food, drinks and activities are paid for before you go. During our stay we were treated to a variety of dining experiences, from a la carte menus to sumptuous buffets, as well as trying wines and bubbles from all over the world and an array of exotic mocktails and cocktails.

While ensuring we enjoyed the resort’s two swimming pools, the beach and the gorgeous natural surroundings, we also took advantage of the extensive facilities with massages at the Akiri Spa, a diving lesson with the PADI licensed Dive Centre and getting stuck into the daily activity programme which included coconut tree climbing, a nature walk and talk, mocktail making lessons and basic Dhivehi language classes. There were also plenty of opportunities to get away from the resort with twice daily snorkelling excursions to a choice of seven locations, trips to local islands to discover more about daily life and the history of the Maldives and our most memorable excursion – a sunset cruise where we were joined by a school of wild dolphins.

Underlining all of the amazing experiences at Atmosphere Kanifushi Maldives is the passion and enthusiasm of the staff, who couldn’t have been more friendly or welcoming to us and certainly go the extra mile to make sure every guest has an unforgettable holiday. So here’s to the January 2015 press trip – Atmosphere Kanifushi Maldives one year on!

  • Date:
    30th Jan 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Hotels Maldives Travel PR
  • Author:
    admin

Social
Communicators

What they say?

Client testimonialsMedia testimonials
Client testimonialsMedia testimonials
  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

Unlock the map
 

Come Say Hi

  • +
  • %

We’re a friendly bunch – give us a buzz, drop us a line or pop in. We are a mere five minute walk from Waterloo Station in central London.

Contact: James Brooke, Managing Director

!
+44 (0)20 3440 8930
% $
Waterloo House, 207 Waterloo Road, London, SE1 8XD
!
+44 (0)7747 600162 (For emergencies only)
!
+44 (0)20 3440 8936
>