Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Generating Coverage is Plain Sailing for Cruise Nation

Cruise Nation coverage image slide

The Rooster team has continued to generate high levels of coverage, awareness and bookings for award-winning cruise tour operator Cruise Nation in 2014. Our campaign focused on three main strands: (1) deals & special offers, (2) consumer media cut-through and (3) profiling.

‘Deals’ pieces were secured in the Daily Mirror, Independent and Mail Online amongst many others. Wider consumer media coverage included mainstream broadcast exposure on the prime time TV show Surprise Surprise and a recommendation in Woman magazine. And our profiling campaign resulted in Cruise Nation’s passionate and energetic CEO, Phil Evans, being profiled in the Sunday People, sharing what he would do on his ‘Perfect Day’ (exploring a beautiful city such as Dubrovnik or Santorini followed by a slap-up meal, bottle of wine and dancing the night away, if you’re interested!).

The stats for the 2014 campaign are impressive:

106 late deals, 9 press releases and 88 media pitches, generating 160 pieces of media coverage:

- 2 broadcast
- 10 broadsheet newspapers
- 32 tabloid newspapers
- 73 regional newspapers
- 7 consumer magazines
- 36 onlines

…which equates to a total AVE of £972,806
…which exceeded our target KPI of £675,000 by 44%
…and represents an ROI of +40

Plus, the all important Cruise Nation booking number was featured 116 times!

  • Date:
    19th January 2015
  • Client:
    Cruise Nation

Rooster Cements FinTech Expertise with Azimo Campaign

RoosterCementsFinTechExpertiseAzimoCampaignFromRoosterPR

Initially appointed for a small consumer PR project in December 2013, Rooster has grown its brief and is now Azimo’s retained PR agency in the UK delivering a stream of impactful coverage throughout 2014.

Online money transfer company Azimo is disrupting the traditional money transfer market and changing the way people send money around the world.

The Rooster Azimo PR team kicked off the year by securing media endorsements from titles including the Mail OnlineEvening Standard, This is Money and the Independent (twice!), positioning Azimo as a great way of saving money.

We then pitched and organised numerous interviews for Azimo’s charismatic CEO, Michael Kent, with coverage appearing on Reuters, Mail Online and Yahoo UK to name just a few. Alongside the profiling work, our awards campaign resulted in Michael being selected as a finalist in the ‘Social and Financial Entrepreneur of the Year’ category at the Great British Entrepreneur Awards 2014.

It wasn’t just Michael we were keeping busy – we placed Mike Tinmouth, Head of Social & PR at Azimo, on an expert panel at The Guardian. Mike took part in a live Q&A discussing tech for growth and his comments informed a top tips’ review piece.

November 2014 saw Azimo join Boris Johnson on his trade mission to South-East Asia, with Rooster ensuring Azimo’s attendance was kept front of mind with the press.

Rounding off the year on a festive note, we secured a cracking in-depth article on the Daily Telegraph online on the topical story of which migrants are the most generous at Christmas.

In total, Rooster generated 95 pieces of media coverage.

  • Date:
    14th January 2015
  • Client:
    Azimo

AeroMobile’s Coverage Reaches New Heights & Continents in 2014

AeroMobileCoverageReachesNewHeightsFromRoosterPR

2014 was a packed year for AeroMobile: new airline and roaming partners were announced, existing partners continued to roll out the service, customer demand increased at a rapid pace, and inflight mobile connectivity was hotly debated in the US.

After a step change in proactive communications activity with the help of Rooster PR in 2013, building on this momentum has been a key focus for the Rooster AeroMobile PR team in 2014.

Alongside driving coverage in key specialist telco, aviation and avionics publications, we secured coverage in mainstream consumer media including a dedicated article on Mail Online which featured the latest impressive growth stats and facts about the service.

The US debate surrounding the use of mobile phones on board  aircraft, which could be a game changer for the airline industry, offered Rooster the opportunity to raise AeroMobile’s profile in the American market. We positioned AeroMobile as THE expert in the field of inflight connectivity by issuing insightful comment and offering AeroMobile’s CEO Kevin Rogers for interview around the topic and debate. Coverage highlights included the Wall Street JournalForbes and WAMU Radio.

Back in the UK, AeroMobile’s industry leadership position was further solidified through the issuing of a steady stream of insightful comment on relevant topical industry news. Coverage included a live CEO interview on BBC Worldwide at Farnborough Airshow.

In just 12 months, Rooster secured 148 pieces of media coverage and 35 media interviews for AeroMobile representatives. We look forward to seeing AeroMobile coverage continue to take flight in 2015.

  • Date:
    January 2015
  • Client:
    AeroMobile

Launching the Seasonal Cities App

SeasonalCitiesAppLaunchFromRoosterPR

In Q3 2014 Rooster was tasked with launching the new travel app ‘Seasonal Cities’. Available on the iPhone and iPad, the app provides seasonal city guides for 12 destinations around the world, written by local travel experts.

During a two month preparation period, Rooster worked tirelessly to develop a set of hard hitting key messages and media materials, and to brief  key target consumer and consumer technology journalists. The autumn version of the app was unveiled in September and the media response was, as a result, overwhelmingly positive.

The launch PR team secured a number of quick online hits on established technology sites such as Mobile Entertainment, Gizmodo and MSN, while most of the travel sections of the nationals covered the app including The Guardian, The Sun/TheSun.co.uk, The Scottish Daily Express, The Independent on Sunday, The Mail on Sunday and The Sunday People.

We also targeted long-lead consumer magazines to ensure that coverage hits continued to be generated for Seasonal Cities well beyond the initial three-month launch period, including T3, Stuff, National Geographic Traveller, Esquire, House & Garden and Wanderlust.

In total, our three month launch campaign generated 38 pieces of coverage across national, consumer, regional, online and trade titles.

  • Date:
    12th December 2014
  • Client:
    Seasonal Cities

Cutting Through the Noise of High Profile Competitors with Large Budgets, to Successfully Raise the Profile of a True Industry Expert

14-11-21, Hatched 2015 Review - Coverage

Rooster was tasked with building awareness of the Hatched brand as the leading low cost online estate agent, of its product offering and of the benefits of the fixed fee model and online estate agency in general. Target audiences included homeowners and first-time buyers across the UK as well as estate agents and other influential industry figures.

Identifying the potential engagement that could be triggered by capitalising on the outspoken and passionate nature of Hatched Founder and Director, Adam Day, our strategy centred heavily throughout the campaign on encouraging debate among media and target audiences through issuing controversial comment and pitting online estate agency against the traditional practices of the high street. To position the company (and its spokesperson) as a leader in the industry, we also focused on Adam Day’s market knowledge and his tips for consumers, as well as developing a strong network of Hatched media supporters.

The key challenge we encountered (namely, the rapidly growing competition from high profile newcomers to the market), we turned to our advantage by pitching Hatched as one of the most established brands, and its Director, as an expert on the now ‘hot topic’ of online estate agency, as well as estate agency in general.

Stimulating an ongoing discussion around the benefits of the fixed fee model, the shortcomings of estate agency in its traditional form, consequences for the consumer, what defines an ‘online’ estate agent, market predictions and insight, we also ensured the timely communication of any positive company news (growth, total savings for customers, innovation, charity initiatives, etc).

With an ROI of >64, calculated from a total of 52 pieces of coverage with a PR value of £955,032, the results of the Hatched campaign have been impressive. Media coverage for the six month campaign includes pieces in the FT, Daily Telegraph, Independent on Sunday (x2), Daily & Sunday Express, Sunday Times, London Evening Standard, Huffington Post, The Week, The Economist, plus regular inclusion in top industry titles, as well as penetration of more consumer focused pieces in women’s interest or grey market publications.

The profile of both Hatched and its spokesperson, Adam Day, has been elevated to the point that Adam is now frequently approached to participate in industry events or panel debates or to represent the industry in general via radio interviews.

The ultimate evidence of the success of the Hatched campaign was being selected to feature in Channel 4’s recent series ‘Sarah Beeny’s How To Sell Your Home’, which came about thanks to ongoing liaison with the programme’s production company. Adam was the only online agent (apart from Sarah herself) to have a physical presence on the show.

  • Date:
    11th December 2014
  • Client:
    Hatched

Fooling Around for St. Pete/Clearwater

14-12-09, VSPC Manaphin Coverage

In order to create a media buzz around St. Pete/Clearwater, Rooster PR launched an elaborate April Fools prank on behalf of the client. We announced to media that scientists in the destination on Florida’s west coast, had discovered a long extinct species called a ‘Manaphin’, a supposed hybrid of a dolphin and a manatee!

Alongside issuing a ‘news release’, our client’s creative team developed a phoney website dedicated to the discovery of the Manaphin (www.manaphin.com), complete with an ever-buffering video, that would purposely never play. The (fictional) creature was even given a history, including a reference to Charles Darwin, to provide credibility.

We in turn hand-picked specific UK media titles to sell-in the story, with regional newspaper Solihull News reporting on the phenomenon as though it was a real discovery. The client tweeted this article and the Manaphin craze took hold, generating over 7.1 million potential impressions on social media, with both ABC News and Yahoo sharing the news both online and via social channels.

The “purposely amateurish” web page registered some 10,000 visits.

From The Daily Telegraph (who awarded the Manaphin story 7 out of 10 – joint first – for best April Fools pranks), ABC News and Good Morning America, to regional and international publications, as well as applause for the cleverness of the prank from Yahoo and many others, the Manaphin campaign became an online phenomenon, trending on Twitter.

The coverage achieved vastly outweighed the campaign investment and provides an example of how humour and strategic planning can reach the world in minutes and bring positive attention to a destination.

  • Date:
    9th December 2014
  • Client:
    Visit St. Petersburg Clearwater

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:

  • Client:

  • Category:
    Corporate
  • Client url:

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Seaweed Fashion at Park Plaza

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Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than eleven years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury sector, Julie has developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations, such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has led the PR for property client, Hatched.co.uk, and foreign exchange consultancy, IFX, alongside luxury summer and ski brands, Villa Guru and Alpine Guru.

Julie prides herself on offering a personal and tailored approach, ensuring that every client’s expectations are fulfilled (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Sarah

Sarah has 12 years’ experience developing and implementing award-winning creative PR campaigns.

She has a well-rounded background across consumer sectors ranging from luxury food & wine, to restaurants and travel & tourism.

Regarded by her clients as a savvy PR professional that generates extensive press coverage, Sarah has worked on campaigns for the EU Discover The Origin, Burgundy wine, Parma Ham, Parmigiano-Reggiano Cheese, Port and Douro Valley wine, Grand Marnier, Karma, fish and Gramercy Park hotel restaurant openings, NESCAFÉ and Costa Coffee.

Her luxury hotel & tourism experience has seen her work on The May Fair hotel and Radisson Edwardian hotel group, Four Seasons Hotels & Resorts, Gramercy Park Hotel and Hotel Café Royal, New York State Division of Tourism, Palm Beach County, Hawaii and Ontario tourism boards, amongst others.

Her events experience includes food and wine tastings, Taste festivals, wine trade shows, press trips, press conferences, product launches and restaurant openings.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

HELEN1
HELEN BATTE

Account Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Account Director & Digital Leader

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Account Director

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Account Director

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Senior Account Manager

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MELISSA HOBSON

Senior Account Manager

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JON WALLHOUSE

Creative Director

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Rare Opportunity to Photograph the Solar Eclipse

Make the most of Iceland with Tatra Photography’s new dates for...

Rare Opportunity to Photograph the Solar Eclipse

RareOpportunityPhotographSolarEclipseFromRoosterPR

Make the most of Iceland with Tatra Photography’s new dates for the Travelling Hotel

Tatra Photography’s unique Aurora photography tour just got even better with the announcement of new dates coinciding with the solar eclipse.

Keen photographers now have the rare opportunity to photograph the solar eclipse whilst on board Tatra Photography’s Travelling Hotel. The ten-room hotel on wheels travels to locations inaccessible to other photography tours.

The new dates will run from 17 March – 22 March 2015, perfectly coinciding with the solar eclipse which is set to occur on 20 March 2015. The travelling accommodation will give photographers the opportunity to spend more time in Iceland’s epic landscapes without having to check in and out of hotels or drive long distances to capture the Aurora.

The hotel is a specially modified jeep capable of withstanding the Icelandic weather and terrain, so photographers can enjoy all the comfort of a quality hotel and the reassurance that they will get to the best locations, at the right time.

As well as single and double rooms, the one-of-a-kind travelling hotel includes a fully-equipped dining room where guests are served the freshest food surrounded by Iceland’s stunning scenery.

The hotel even boasts wireless internet in all rooms, so you can upload pictures on the go.

“It’s a rare chance for photographers to capture both the awe-inspiring Northern Lights and Solar Eclipse in one trip, waking up on location to beautiful landscapes each morning,” said Matt Jevons, founder of Tatra Photography.

“The Aurora Borealis is one of the most incredible natural phenomenon’s you will ever witness and we will be with you every step of the way to capture it all” continues Jevon.

Tatra Photography’s Northern Lights Special takes in Goddafoss, Dettifoss, Lake Myva and the Jokulsarlon lagoon with one of the UK’s leading landscape photographers, Mark Bauer.

Bauer will provide a masterclass in Aurora photography as well as dedicated tuition to help photographers capture the best possible shots of the Northern Lights and the stunning Icelandic landscape.

The six-day photography course with Mark Bauer is available from £2,495 per person, including return flights from London Gatwick and full-board accommodation in the travelling hotel.

For more information or to book, go to tatraphotographyworkshop.com. 

-ENDS-

About Tatra Photography

Tatra Photography offer photography landscape courses and wildlife photography workshops in some of the most scenic areas of Europe and beyond. Established in 2010, Tatra Photography offers the opportunity to watch wild bears in the Tatra Mountains, big cats in Kenya and elephants in Botswana, or capture stunning landscapes from the highlands of Iceland to the waterfalls of Yosemite National Park. All workshops include a masterclass from Tatra Photography’s team of professional photographers.

For more information go to tatraphotographyworkshop.com.

For further press information please contact:

Rooster PR
Melissa Hobson/Tim Thackray
E: MountainParadise@rooster.co.uk
T: +44 (0) 20 3440 8930

  • Date:
    27th Jan 2015
  • Category:
    Client News
  • Tags:
    Northern Lights Northern Lights Northern Lights Northern Lights Northern Lights Photography Photography Photography Photography Photography Solar Eclipse Solar Eclipse Solar Eclipse Solar Eclipse Solar Eclipse Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Victoria Randall
VillasDirect.com Launches New UK Website

Customers benefit from live flight and car hire availability and price...

VillasDirect.com Launches New UK Website

VillasDirectNewUKWebsiteFromRoosterPR

Customers benefit from live flight and car hire availability and price comparison.

VillasDirect.com has now launched its new online holiday accommodation booking platform.

The holiday accommodation rental website is pioneering development in this fast moving leisure travel sector by offering customers a fully integrated best price and live availability comparison engine for flights (powered by global travel search engine, Skyscanner) and car hire (powered by Carrentals.co.uk). No other property rental website offers this functionality.

The newly launched website allows customers to book holiday properties in real-time, whilst the website checks live flight and car hire prices simultaneously. Results are displayed on the same page giving a total holiday price.

VillasDirect.com locates the nearest departure and destination airports for the traveller and performs a best price and live availability comparison of flights and car hire automatically while the traveller browses for properties.

The site also uses live pricing information from its partners, allowing online booking and payment. A holiday rental can be booked and confirmed immediately with a best price guarantee.

The live flight availability comparison engine on VillasDirect.com is powered by global travel search engine Skyscanner. Available in 30 languages and with over 30 million unique visitors a month, Skyscanner offers a simple, unbiased way to search, compare and book the best flights prices across the world.

VillasDirect.com was founded by Nico and Elkie Nicholas and only offers professionally managed properties, meaning holidaymakers are guaranteed a high level of service, security and quality of property and have local assistance if required. By partnering with the best professional property management companies in the world, VillasDirect.com can currently offer its customers over 80,000 immediately bookable rental properties with all the information they would usually need to complete a holiday booking already at their fingertips.

“We’re excited to launch our new website, which ensures the best possible booking experience for our customers. No other property rental websites offer their customers only professionally managed, quality controlled properties for rent with instant bookings on a live system plus live flight and car hire comparison pricing. These offerings ensure that our customers get the information they need in one place, all with the security and peace of mind you could hope for – we’re proud to be leading the way!” said Nico Nicholas, CEO & Co-Founder of VillasDirect.com.

For more information on VillasDirect.com, please visit www.villasdirect.com. For more information on Skyscanner, please visit www.skyscanner.net  / business.skyscanner.net.

-Ends-

For further press information, images or interview opportunities please contact:
Melissa Hobson/Victoria Randall
Rooster PR
T: +44 (0)20 3440 8924
E: Villasdirect@rooster.co.uk

About VillasDirect
VillasDirect.com has partnered with the best professional property management companies in the world to offer the largest collection of immediately bookable rental properties available anywhere online. Offering only professionally managed properties means holidaymakers are guaranteed a high level of service, security and quality of property and have local assistance if required. VillasDirect.com uses live pricing information from its partners, allowing online instant booking and payment with immediate confirmation and a best price guarantee. VillasDirect.com enables holidaymakers to book holiday properties in real-time, meanwhile the website checks live flight and car hire prices simultaneously. Results are displayed on the same page giving a total holiday price. VillasDirect.com is the only property rental website to have a fully integrated best price and live availability comparison engine for flights (powered by global travel search engine Skyscanner) and car hire (powered by Carrentals.co.uk). VillasDirect.com sources the nearest departure and destination airports for the traveller and performs a best price and live availability comparison of flights and car hire automatically while the traveller browses for properties.

For more information on VillasDirect.com or to book your next holiday, please visit www.villasdirect.com.

  • Date:
    26th Jan 2015
  • Category:
    Client News
  • Tags:
    Technology PR Technology PR Technology PR Technology PR Technology PR Travel PR Travel PR Travel PR Travel PR Travel PR Villa Rental Villa Rental Villa Rental Villa Rental Villa Rental Villas Villas Villas Villas Villas
  • Author:
    Victoria Randall
Tatra Photography Announce Tours in Montenegro and The Faroe Islands

Tatra Photography’s two new tours give photographers the chance to shoot...

Tatra Photography Announce Tours in Montenegro and The Faroe Islands

TatraPhotographyAnnounceToursMontenegroTheFaroeIslandsFromRoosterPR

Tatra Photography’s two new tours give photographers the chance to shoot in spectacular areas of natural beauty.

Tatra Photography has announced two new photography tours in Montenegro and The Faroe Islands as it extends its range of landscape and wildlife photography packages around the world.

April will see the launch of ‘The Jewel of the Atlantic’ package in The Faroe Islands, offering the chance to shoot breathtaking scenery including majestic mountains, mighty cascading waterfalls and sweeping fjords.

Highlights of the four night/ five day tour include visiting Europe’s most stunning archipelago locations, rugged beaches and tiny fishing settlements. On location you will receive dedicated one-to-one tuition from one of the UK’s leading landscape photographers Adam Burton, who has authored four books and had has work published in titles such as National Geographic and The Times.

During the trip guests will stay at Gjáargardur, one of the most attractive and charming guesthouses in the Faroes and the modern Hotel Torshavn, which has stunning views of the harbour and is only a short walk from the city centre.

The second tour, ‘The Pearl of the Mediterranean’ will run in November in Montenegro – an elite photographic destination. It is one of the most diverse and photogenic countries in the world thanks to its rugged mountains, crystal clear lakes and waterfalls and stunning architecture.

The package offers the chance to photograph famous landmarks in the national parks as well as world heritage sights including the well-preserved old towns, the Ostrog monastery, Sveti Stefan coastal island, Skadar Lake and Njegoš’s Mausoleum. There will also be plenty of time out in the field at sunrise and sunset for stunning landscape shots.

Professional photographer Mark Bauer will tutor the course, providing guests with advice on the art of urban photography and how to use the camera to create ‘wow-factor’ images.

During the four night/ five day package, guests will stay at the Hotel Budva, right on the seaside promenade and just steps away from the sandy beach and Marina.

“We’re delighted to be able to offer these new packages to our ever-increasing range of worldwide photography tours. This is a unique opportunity for budding photographers to learn new skills and try them out while in the field,” said Matt Jevons, founder of Tatra Photography.

“Montenegro’s diversity gives photographers the chance to shoot many types of images – landscape and urban, while the Faroe Islands offer wonderful surroundings to capture some truly dramatic images,” continued Jevons.

  • The 5 day workshop running from 2 – 6 April 2015 is available from £1,499 per person including flights from Edinburgh and accommodation at Gjáargardur and the Hotel Torshavn.
  • The 5 day workshop running from 16 – 20 November 2015 is available from £995 per person including flights from London Gatwick and accommodation at the Hotel Budva.

For more information or to book, go to tatraphotographyworkshop.com.

-Ends-

For further press information, please contact:
Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0) 20 3440 8930
E: MountainParadise@rooster.co.uk

About Tatra Photography
Tatra Photography offer photography landscape courses and wildlife photography workshops in some of the most scenic areas of Europe and beyond. Established in 2010, Tatra Photography offers the opportunity to watch wild bears in the Tatra Mountains, big cats in Kenya and elephants in Botswana, or capture stunning landscapes from the highlands of Iceland to the waterfalls of Yosemite National Park. All workshops include a masterclass from Tatra Photography’s team of professional photographers.

For more information go to tatraphotographyworkshop.com.

  • Date:
    20th Jan 2015
  • Category:
    Client News
  • Tags:
    Photography Photography Photography Photography Photography Tatra Tatra Tatra Tatra Tatra Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Victoria Randall
Rooster to Represent Youth Brand Together

Rooster PR, the cutting edge independent PR & digital...

Rooster PR Takes on ANATA Man-Made Diamond Brief

Producing exquisite, personalised lab-grown diamonds for clients across the...

Rooster is Loving the Rain with Brief for World First Umbrellas

Rooster PR takes on first pure product brief for...

Rare Opportunity to Photograph the Solar Eclipse

RareOpportunityPhotographSolarEclipseFromRoosterPR

Make the most of Iceland with Tatra Photography’s new dates for the Travelling Hotel

Tatra Photography’s unique Aurora photography tour just got even better with the announcement of new dates coinciding with the solar eclipse.

Keen photographers now have the rare opportunity to photograph the solar eclipse whilst on board Tatra Photography’s Travelling Hotel. The ten-room hotel on wheels travels to locations inaccessible to other photography tours.

The new dates will run from 17 March – 22 March 2015, perfectly coinciding with the solar eclipse which is set to occur on 20 March 2015. The travelling accommodation will give photographers the opportunity to spend more time in Iceland’s epic landscapes without having to check in and out of hotels or drive long distances to capture the Aurora.

The hotel is a specially modified jeep capable of withstanding the Icelandic weather and terrain, so photographers can enjoy all the comfort of a quality hotel and the reassurance that they will get to the best locations, at the right time.

As well as single and double rooms, the one-of-a-kind travelling hotel includes a fully-equipped dining room where guests are served the freshest food surrounded by Iceland’s stunning scenery.

The hotel even boasts wireless internet in all rooms, so you can upload pictures on the go.

“It’s a rare chance for photographers to capture both the awe-inspiring Northern Lights and Solar Eclipse in one trip, waking up on location to beautiful landscapes each morning,” said Matt Jevons, founder of Tatra Photography.

“The Aurora Borealis is one of the most incredible natural phenomenon’s you will ever witness and we will be with you every step of the way to capture it all” continues Jevon.

Tatra Photography’s Northern Lights Special takes in Goddafoss, Dettifoss, Lake Myva and the Jokulsarlon lagoon with one of the UK’s leading landscape photographers, Mark Bauer.

Bauer will provide a masterclass in Aurora photography as well as dedicated tuition to help photographers capture the best possible shots of the Northern Lights and the stunning Icelandic landscape.

The six-day photography course with Mark Bauer is available from £2,495 per person, including return flights from London Gatwick and full-board accommodation in the travelling hotel.

For more information or to book, go to tatraphotographyworkshop.com. 

-ENDS-

About Tatra Photography

Tatra Photography offer photography landscape courses and wildlife photography workshops in some of the most scenic areas of Europe and beyond. Established in 2010, Tatra Photography offers the opportunity to watch wild bears in the Tatra Mountains, big cats in Kenya and elephants in Botswana, or capture stunning landscapes from the highlands of Iceland to the waterfalls of Yosemite National Park. All workshops include a masterclass from Tatra Photography’s team of professional photographers.

For more information go to tatraphotographyworkshop.com.

For further press information please contact:

Rooster PR
Melissa Hobson/Tim Thackray
E: MountainParadise@rooster.co.uk
T: +44 (0) 20 3440 8930

  • Date:
    27th Jan 2015
  • Category:
    Client News
  • Tags:
    Northern Lights Photography Solar Eclipse Travel PR
  • Author:
    Victoria Randall

VillasDirect.com Launches New UK Website

VillasDirectNewUKWebsiteFromRoosterPR

Customers benefit from live flight and car hire availability and price comparison.

VillasDirect.com has now launched its new online holiday accommodation booking platform.

The holiday accommodation rental website is pioneering development in this fast moving leisure travel sector by offering customers a fully integrated best price and live availability comparison engine for flights (powered by global travel search engine, Skyscanner) and car hire (powered by Carrentals.co.uk). No other property rental website offers this functionality.

The newly launched website allows customers to book holiday properties in real-time, whilst the website checks live flight and car hire prices simultaneously. Results are displayed on the same page giving a total holiday price.

VillasDirect.com locates the nearest departure and destination airports for the traveller and performs a best price and live availability comparison of flights and car hire automatically while the traveller browses for properties.

The site also uses live pricing information from its partners, allowing online booking and payment. A holiday rental can be booked and confirmed immediately with a best price guarantee.

The live flight availability comparison engine on VillasDirect.com is powered by global travel search engine Skyscanner. Available in 30 languages and with over 30 million unique visitors a month, Skyscanner offers a simple, unbiased way to search, compare and book the best flights prices across the world.

VillasDirect.com was founded by Nico and Elkie Nicholas and only offers professionally managed properties, meaning holidaymakers are guaranteed a high level of service, security and quality of property and have local assistance if required. By partnering with the best professional property management companies in the world, VillasDirect.com can currently offer its customers over 80,000 immediately bookable rental properties with all the information they would usually need to complete a holiday booking already at their fingertips.

“We’re excited to launch our new website, which ensures the best possible booking experience for our customers. No other property rental websites offer their customers only professionally managed, quality controlled properties for rent with instant bookings on a live system plus live flight and car hire comparison pricing. These offerings ensure that our customers get the information they need in one place, all with the security and peace of mind you could hope for – we’re proud to be leading the way!” said Nico Nicholas, CEO & Co-Founder of VillasDirect.com.

For more information on VillasDirect.com, please visit www.villasdirect.com. For more information on Skyscanner, please visit www.skyscanner.net  / business.skyscanner.net.

-Ends-

For further press information, images or interview opportunities please contact:
Melissa Hobson/Victoria Randall
Rooster PR
T: +44 (0)20 3440 8924
E: Villasdirect@rooster.co.uk

About VillasDirect
VillasDirect.com has partnered with the best professional property management companies in the world to offer the largest collection of immediately bookable rental properties available anywhere online. Offering only professionally managed properties means holidaymakers are guaranteed a high level of service, security and quality of property and have local assistance if required. VillasDirect.com uses live pricing information from its partners, allowing online instant booking and payment with immediate confirmation and a best price guarantee. VillasDirect.com enables holidaymakers to book holiday properties in real-time, meanwhile the website checks live flight and car hire prices simultaneously. Results are displayed on the same page giving a total holiday price. VillasDirect.com is the only property rental website to have a fully integrated best price and live availability comparison engine for flights (powered by global travel search engine Skyscanner) and car hire (powered by Carrentals.co.uk). VillasDirect.com sources the nearest departure and destination airports for the traveller and performs a best price and live availability comparison of flights and car hire automatically while the traveller browses for properties.

For more information on VillasDirect.com or to book your next holiday, please visit www.villasdirect.com.

  • Date:
    26th Jan 2015
  • Category:
    Client News
  • Tags:
    Technology PR Travel PR Villa Rental Villas
  • Author:
    Victoria Randall

Tatra Photography Announce Tours in Montenegro and The Faroe Islands

TatraPhotographyAnnounceToursMontenegroTheFaroeIslandsFromRoosterPR

Tatra Photography’s two new tours give photographers the chance to shoot in spectacular areas of natural beauty.

Tatra Photography has announced two new photography tours in Montenegro and The Faroe Islands as it extends its range of landscape and wildlife photography packages around the world.

April will see the launch of ‘The Jewel of the Atlantic’ package in The Faroe Islands, offering the chance to shoot breathtaking scenery including majestic mountains, mighty cascading waterfalls and sweeping fjords.

Highlights of the four night/ five day tour include visiting Europe’s most stunning archipelago locations, rugged beaches and tiny fishing settlements. On location you will receive dedicated one-to-one tuition from one of the UK’s leading landscape photographers Adam Burton, who has authored four books and had has work published in titles such as National Geographic and The Times.

During the trip guests will stay at Gjáargardur, one of the most attractive and charming guesthouses in the Faroes and the modern Hotel Torshavn, which has stunning views of the harbour and is only a short walk from the city centre.

The second tour, ‘The Pearl of the Mediterranean’ will run in November in Montenegro – an elite photographic destination. It is one of the most diverse and photogenic countries in the world thanks to its rugged mountains, crystal clear lakes and waterfalls and stunning architecture.

The package offers the chance to photograph famous landmarks in the national parks as well as world heritage sights including the well-preserved old towns, the Ostrog monastery, Sveti Stefan coastal island, Skadar Lake and Njegoš’s Mausoleum. There will also be plenty of time out in the field at sunrise and sunset for stunning landscape shots.

Professional photographer Mark Bauer will tutor the course, providing guests with advice on the art of urban photography and how to use the camera to create ‘wow-factor’ images.

During the four night/ five day package, guests will stay at the Hotel Budva, right on the seaside promenade and just steps away from the sandy beach and Marina.

“We’re delighted to be able to offer these new packages to our ever-increasing range of worldwide photography tours. This is a unique opportunity for budding photographers to learn new skills and try them out while in the field,” said Matt Jevons, founder of Tatra Photography.

“Montenegro’s diversity gives photographers the chance to shoot many types of images – landscape and urban, while the Faroe Islands offer wonderful surroundings to capture some truly dramatic images,” continued Jevons.

  • The 5 day workshop running from 2 – 6 April 2015 is available from £1,499 per person including flights from Edinburgh and accommodation at Gjáargardur and the Hotel Torshavn.
  • The 5 day workshop running from 16 – 20 November 2015 is available from £995 per person including flights from London Gatwick and accommodation at the Hotel Budva.

For more information or to book, go to tatraphotographyworkshop.com.

-Ends-

For further press information, please contact:
Melissa Hobson/Tim Thackray
Rooster PR
T: +44 (0) 20 3440 8930
E: MountainParadise@rooster.co.uk

About Tatra Photography
Tatra Photography offer photography landscape courses and wildlife photography workshops in some of the most scenic areas of Europe and beyond. Established in 2010, Tatra Photography offers the opportunity to watch wild bears in the Tatra Mountains, big cats in Kenya and elephants in Botswana, or capture stunning landscapes from the highlands of Iceland to the waterfalls of Yosemite National Park. All workshops include a masterclass from Tatra Photography’s team of professional photographers.

For more information go to tatraphotographyworkshop.com.

  • Date:
    20th Jan 2015
  • Category:
    Client News
  • Tags:
    Photography Tatra Travel PR
  • Author:
    Victoria Randall

Top Three Romantic Destinations for a Valentine’s Day Getaway

TopThreeRomanticDestinationsValentinesDayFromRoosterPR

Feeling blue after Christmas? Not to worry, love is on the horizon to warm the cold winter air. Sail away to a dream destination this Valentine’s Day and make truly unforgettable memories with Cruise Nation. Whether it is sipping cocktails in Singapore, lying on the beach in the exotic Caribbean, or sharing spaghetti in Rome, Cruise Nation has cruises to make this Valentine’s Day extra special.

Here, the travel experts at Cruise Nation provide their three best holiday destinations for the celebration of love:

1. Rome is a spectacular destination for Valentine’s Day particularly as it is the city where it all began. The priest Valentine was jailed for performing marriage ceremonies after it was forbidden in ancient Rome. During his time in prison, legend says that Valentine made friends with the jailor’s blind daughter who he sent a note to signed, ‘from your Valentine’. There is no better place than Rome for a romantic retreat with its legends, history and air of mystery.

10-night Eastern Mediterranean cruise with two free nights in Rome calling at Katakolon, Athens, Izmir, Istanbul, Naples and Rome departing on 2 February 2015, prices from £499

2. Singapore is the perfect exciting, far-flung city to make this Valentine’s Day extra special. From luxury hotels converging into jungle, traditional shophouses housing secret cocktail dens and modern skyscrapers towering over colourful temples, Singapore is a bundle of contrasts which makes it ever-more intriguing to discover together.

11-night Singapore, Thailand & Malaysian Adventure including stops in Penang, Ko Samui, Port Kelang and more as well as three free nights in Singapore departing on 9 February 2015, prices from £1,369 

3. Nice is a great destination for couples looking to escape the Valentine’s Day commotion. You could chill out on a cosy café on a street corner, view the stunning sunsets on the renowned Promenade des Anglais, or visit the daily flower market of the Cours Saleya. You can also enjoy some of the best food in France no doubt enhanced by ambient candle lighting.

12-night Mediterranean boutique cruise including stops in Savona, Athens, Trapani and Marseille as well as one free night in Nice departing on 10 February 2015, prices from £569 

Phil Evans, Managing Director of Cruise Nation said: “Valentine’s Day is a wonderful time of year for couples and travelling abroad and experiencing fascinating destinations is a perfect way to make new memories and explore the world with those special to you. Cruises are a hassle-free holiday experience, with excellent dining options and plenty of entertainment facilities to ensure you have a relaxing romantic break. Cruise Nation’s exceptional value could see you spending this Valentine’s Day around the world without breaking the bank. Just call our expert team for free on 0800 408 0758 to find the best deal for you and your partner.”

Here, Cruise Nation gives you a taste of their unbeatable value deals for getaways this Valentine’s Day:

Valentine’s Deal 1 (London Gatwick departure)

Cruise Nation is offering a seven night Canary & Africa cruise with three free nights in Gran Canaria from just £499pp

  • Package departs on 4 February 2015
  • Full board 7-night Canary & Africa cruise on the MSC Armonia calling at Gran Canaria, Las Palmas, Casablanca, Agadir, Lanzarote, Santa Cruz before returning to Las Palmas
  • Package includes three nights in Gran Canaria on a room only basis
  • Includes return flights from London Gatwick
  • Additional baggage costs may apply

Valentine’s Deal 2 (London Heathrow departure)

Cruise Nation is offering an 11-night Caribbean & Bahamas cruise from just £1,049pp

  • Package departs on 7 February 2015
  • Full board 11-night Caribbean & Bahamas cruise on the MSC Divina calling at Miami, St Maarten, Puerto Rico, the Bahamas, and Nassau
  • Includes return flights from London Heathrow
  • Additional baggage costs may apply

For more information or to book your cruise holiday, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

-ENDS-

 For press information, please contact:

Melissa Hobson/Tim Thackray
Rooster PR
E: cruisenation@rooster.co.uk
T: 020 3440 8927

About Cruise Nation

Cruise Nation is an award-winning tour operator which aims to make cruising affordable for everyone, whether you’re an established cruise passenger or new-to-cruise.

The Cruise Nation team has over 50 years’ experience in the travel industry and pride themselves on creating cruise packages to an exciting range of destinations to suit all schedules, budgets and interests.

With their unique Smart Packages, customers can expect exclusive deals at unbeatable prices, including flights from regional airports and free hotel stays for more than just a cruise holiday.

For more information or to book your tailor-made cruise now, call the experts for free on 0800 408 0758 or visit www.cruisenation.com.

  • Date:
    19th Jan 2015
  • Category:
    Client News
  • Tags:
    Cruise PR Deals Travel PR Valentine's Day
  • Author:
    Victoria Randall

Thousands More Poles Head to London as Zloty Stalls

AzimoLogoFromRoosterPR

Many more Poles expected to move to UK as Zloty tanks against the British Pound

Online money transfer company Azimo has seen a 100+ per cent growth in the volume of funds sent to Poland in recent months as the Polish Zloty (PLN) continues to fall against the pound (GBP).

The GBP TO PLN exchange rate surged to its highest level since 2007 last week, translating to a huge wage increase for Polish workers sending money from the UK back home. Just six month ago, a worker sending £100 home with Azimo would have received 504 PLN in Poland. Now, £100 would be worth 565 PLN or 12 per cent more.

Azimo believes the increase in transactions from the UK to Poland since July 2014 is a result of the current exchange rate encouraging more Polish citizens to travel to the UK to work.

Figures from the Office of National Statistics unveiled in August 2014 that Polish citizens had one of the highest number of new National Insurance Number Registrations for the year ending June 2014 with 92,000*.

AZIMO CUSTOMER CASE STUDY

Marcin moved from Rybnik in the south of Poland to Southampton in 2009. He works as a warehouse operator. In June his younger brother Tomasz encouraged by the UK job prospects joined him sharing his one bedroom flat. Tomasz now works as a building contractor during the day and at a local bar in the evenings. Both send money home every month to cover their parent’s utility bills, contribute to a Polish mortgage for a commercial property they jointly own and pay a Polish satellite subscription that they watch in the UK. Marcin said “With great wages, Polish shops on every corner and the ease of flying home or sending money when I need to I’m really happy to have made the move to England. I tell more of my friends to come.”

“The UK’s relative economic strength is great news for hard working Poles based in the UK. Their well-earned money will now go even further when they transfer money back home using Azimo,” said Michael Kent, CEO & Founder of Azimo

“As the Zloty continues to plunge compared to the Pound, it’s likely that we will see more Polish workers head to British shores to make a living. It may not please Nigel Farage and his disciples but it will certainly be a great boost to the UK economy” continued Michael Kent.

Poland has a vibrant community with an estimate 600,000 Poles living in the UK and average salaries in the UK are almost 3.5 times than that of Poland. A study released in November showed that immigrants from the 10 countries that joined the EU in 2004 contributed to the UK more than they took out in benefits adding £4.96bn in taxes in the years leading to 2011**.

Notes to Editors

*According to figures from The Office of National Statistics (August 2014)

**According to report published by University College London – The Fiscal Effects of Immigration to the UK (November 2014)

For further press information, please contact:

Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

About Azimo

Launched in 2012, Azimo is a London-based online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Founded by CEO Michael Kent, the company is backed by a US$10 million Series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group and eVentures.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct.

For more information, go to www.azimo.com

Facebook: www.facebook.com/azimomoney

Twitter: @azimomoney

  • Date:
    19th Jan 2015
  • Category:
    Client News
  • Tags:
    Azimo Money Transfer Technology PR
  • Author:
    Victoria Randall

Together Reveals Its Top Reasons to Visit Ibiza

TogetherRevealsTopReasonsVisitIbizaFromRoosterPR

For those of you that haven’t previously been to Ibiza, it can be hard to sum up in a few words. In fact, it’s impossible. Here at Together, we want to share with you some of our favourite aspects of the island and why we think (why we know) it should be ticked off everyone’s bucket list. Check out our top reasons why Ibiza is our ultimate holiday destination.

1. Space Ibiza

The world’s most awarded club since 1989. Space Ibiza is a living legend that continues to capture the world, recently awarded the highest possible appraisal of the world’s best club of 2014 by DJ Mag and the annual International Dance Music Awards.

2. Pacha Ibiza

Open since 1973, the nightclub has evolved into the world’s biggest clubbing name, progressing into a brand that includes restaurants, hotels, a DJ agency, a magazine and a world famous tour. Also voted the 3rd best club in the world by DJ Mag in 2014 – it’s essential to make a trip to the spot where it all began.

3. The Sunset

One of the most stunning views on offer, the Sunset Strip in San Antonio is home to endless bars and restaurants to watch the sun go down on the island that never sleeps. Be sure to check out Cafe Del Mar, Mambos and Savannah.

4. Amnesia

Originally a farm, Ibiza has exploded over the last few decades due to their serious clubbing values. Home to some of the some of the most sought out events on the island, Marco Carola’s iconic “Music On” and Sven Vath’s “Cocoon”, Amnesia remains to capture the hearts and minds of party goers week in week out.

5. Opening Parties

The start of the season when everyone is a healthy weight and is glad to see the back of the rubbish weather back home.

6. Closing Parties

The end of the season when tans are dark and minds have been engulfed by the Ibiza spirit. The craziest time of the year when everyone is celebrating the last few rays of sunshine whilst bidding farewell to another incredible year on the island. Expect to see lots of prominent ribcages and cheekbones.

7. Open-air Parties at Ushuaia

The megaclub and beach hotel Ushuaia is famous for its daytime open-air poolside parties which attract thousands of guests each event. An ideal venue for a daytime session, Ushuaia is open everyday of the week during high season and brings events like United Ants featuring Andrea Oliva, Hot Since 82 and Maya Jane Coles to the island.

8. DC-10

Etched into the history books of underground clubbing culture, DC-10 is a lifestyle that refuses to be undermined by authority. Iconic for its Monday clubbing sessions in a virtually unknown destination, DC-10 hit the headlines after the forced closure by the Spanish government for the 2009 season. A favourite among UK clubbers, this venue is not only a nightclub but also an infamous outlet for underground culture and dance music.

9. Zoo Project

A unique staple in the Ibiza experience, the Zoo Project embraces an alternative side to human life and invites clubbers to take a walk on the wild side. Expect to see zebras drinking vodka redbulls, leopards posing for photos and flamingos dancing in the famous ‘Seal Pit’. A must for anyone visiting the island this season.

10. Never Ending Parties

Ibiza is the island that never sleeps! When events have finished, there’s an afterparty, and then an after-after party until the beach party as a pre-party for the next party. Did we say party?

11. Bora Bora

One of the liveliest places to be in Playa D’en Bossa. Bora Bora daytime parties at Jet Apartments are notorious for table dancing, DJs all day long and vodka slushies.

12. Boat Parties

Notorious daytime events that are an accumulation of booze and boats. Our Together Boat Party is a favourite with guests, taking a trip out into the ocean on our Together Week package.

13. Es Vedra

Legend has it the famous landmark Es Vedra is the tip of the sunken civilisation of Atlanta. People have also claimed to see UFOs and mermaids here.

14. Sea Caves

Stunning hidden areas of Ibiza that give you a breathtaking view of the island. A quieter activity for when you want some time to relax in peace.

15. Authentic Spanish Food

Where else can you buy authentic Spanish Tapas other than Spain? Ibiza is home to hundreds of stunning beach-side restaurants that are a lot cheaper than you would expect. .

16. Formentera

A smaller, more Southerly island that’s reachable by ferry. Formentera is a destination favoured by hippies, known for its stunning white beaches. You can also sunbathe naked here. Game on.

17. Watersports

Because you can’t hire a jet on the Thames. Take advantage of what the island has to offer with a banana boat trip or rent a jet ski. If you’re feeling a little more adventurous, there’s always parasailing…

18. Dance Productions

Ibiza is famous for its dancers, acrobatic performances and productions at clubs and events. Our favourite dancers last season were Ushuaia’s balloon acrobats – needless to say there were more than a few jaws dropping when they took to the sky.

19. Hippie Markets

One of the island’s top attractions, the Hippie Market is the ideal destination to pick up a bargain for all your clothing, jewellery and artefact needs.

20. The West End

Cheap and cheerful. You’ll be sure to find the cheapest pint or vodka mixer on the island here.

21. The Ultimate Summer Holiday!

To book your ultimate Summer holiday to see all of the above and THEN SOME, make sure you check out our Together Week Ibiza packages!

For more information and to view the deals, please see here: http://together.travel/together-week/ibiza/

-Ends-

Notes to Editors

 For further press information, please contact:

Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

 About Together

Together provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

  • Date:
    19th Jan 2015
  • Category:
    Client News
  • Tags:
    Ibiza Party Together Travel PR
  • Author:
    Victoria Randall

St. Pete/Clearwater Cranks Up the Heat on UK Market

StPeteClearwaterCranksUpHeatUKMarketbyRoosterPR

YouNeedSun.com campaign expected to generate 24 million impressions.

Visit St. Petersburg/Clearwater (VSPC) will launch its largest ever advertising campaign in the UK in February 2015 with a multi-platform blitz that will generate projected impressions of up to 24 million over its month–long duration.

The campaign, led by the call to action, YouNeedSun.com, is being launched in partnership with Virgin Holidays. It will include creative displays across the UK rail network as well as London taxis, buses in both London and Manchester and the destination’s first national TV ad buy. The creative will feature phrases such as “A Little Warm Sun Might Relax That Stiff Upper Lip” and “Every Day Is Sun Day” with a competition to win a getaway to the sun-drenched destination on offer.

“This scale of this campaign is unprecedented for us in an international market,” says St. Pete/Clearwater UK Director Venessa Alexander. “The United Kingdom has remained the strongest international market for inbound traffic for the past 8 years and we’re looking to sustain that position.”

2014 proved to be a record-breaking year for tourism in St. Pete/Clearwater with Bed Tax Collections nearing an all-time record of $35 million for fiscal year 14, eclipsing FY13’s then record-breaking $31.1 million intake.

The YouNeedSun.com campaign will launch on 2 February 2015 and will be supported by a PR strategy carried out by the destination’s UK agency Rooster PR.

For more information about St. Pete/Clearwater, visit www.visitstpeteclearwater.com.

-Ends-

For campaign imagery please click here, or for destination images please click here.

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E:­ teamvspc@rooster.co.uk

Visit St. Pete/Clearwater
Visit St. Pete/Clearwater (VSPC) is the official destination marketing organization of Pinellas County in Florida and covers 26 municipalities in the area.

The region is located on a beautiful peninsula on Florida’s west coast, bordered by the Gulf of Mexico to the west and Tampa Bay to the east.

Just 30 minutes away from Busch Gardens and 90 minutes away from Walt Disney World, the area offers 35 miles of white-sand beaches and uniquely colourful communities to explore.

The destination is renowned for sunshine and currently holds the Guinness World Record for the longest run of sunshine days, a massive 768.

The Clearwater Marine Aquarium is home to the star of the 2011 smash-hit Dolphin Tale, Winter the Dolphin, whose real-life story of recovering from losing her tail with the help of a prosthetic is depicted in the film. Winter will return to the silver screen in September 2014 in Dolphin Tale 2 and filming in St. Pete/Clearwater took place from October 2013 to January 2014.

Also home to the largest collection of Dali artwork outside of Spain, the county has culture, wildlife and beautiful beaches with a semi-tropical climate making it the perfect holiday destination for families, couples and singles.

Tampa International Airport is 30 minutes from St. Pete/Clearwater and accessed via a direct flight from the UK. Orlando International Airport is ninety minutes’ drive from St. Pete/Clearwater.

For more information: www.visitstpeteclearwater.com, www.facebook.com/VisitStPeteClearwaterUK, www.twitter.com/vspc

  • Date:
    14th Jan 2015
  • Category:
    Client News
  • Tags:
    clearwater florida st pete USA youneedsun.com
  • Author:
    Kevan Barber

Fly to Indonesia with Garuda Indonesia from just £498 Return!

FlyIndonesia498ReturnGarudaIndonesiabyRoosterPR

Travel to a range of cities in Indonesia from London Gatwick during a promotional period from 18 January to 22 March 2015.

Garuda Indonesia has launched promotional fares to Indonesia departing London Gatwick starting from just £498 return, including all taxes. Destinations available at the lowest £498 rate include: the capital Jakarta; holiday paradise of Bali; surfing mecca Lombok; cultural Semerang; and religiously significant Yogyakarta home to ornate temples.

The offer is applicable on flights departing from 18 January 2015 to 22 March 2015 and must be booked by 31 January. All journeys begin with the London Gatwick to Jakarta* route launched in September 2014, utilising the new Boeing 777-300ER aircraft operated by Garuda Indonesia. Once in Jakarta seamless transition with Garuda Indonesia’s domestic network of 53 destinations ensures destinations large and small are within easy reach.

Garuda Indonesia was recently awarded with a five-star rating by Skytrax, becoming one of only seven airlines worldwide to have met the strict requirements. This follows the awarding of The World’s Best Cabin Staff at the Skytrax World Airline Awards at Farnborough International Airshow 2014 and previous awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

As well as the five key Indonesian destinations within the promotion other locations across Indonesia are also available at special rates through the offer period. Business Class rates start from £2,290 return whilst First Class starts from £4,325 return.

Also available are £99 return fares to Amsterdam Schiphol from London Gatwick allowing passengers to enjoy the award winning B777-300ER aircraft on a short haul route at a competitive price.

For further information on Garuda Indonesia and to book flights visit www.garuda-indonesia.com.

-Ends-

Notes to editors:
Limited availability, other terms and conditions apply.

*London to Jakarta flights via Amsterdam.

For further press information please contact:
James Brooke/Nick Wheywell/Sakhita Sharma/Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: garudaindonesia@rooster.co.uk

About Garuda Indonesia
Garuda Indonesia is the national airline of Indonesia and provides passengers with an authentic Indonesian experience from the moment they book their trip; to the moment they collect their bags.

The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    12th Jan 2015
  • Category:
    Client News
  • Tags:
    airline Airline PR flights Garuda Indonesia Indonesia sale
  • Author:
    Kevan Barber

Give It Up and Getaway in 2015 with Cheapflights!

GiveItUpForGetaway2015CheapflightsbyRoosterPR

Cheapflights.co.uk poll and consumer pricing analysis reveals what Brits are most likely to give up for their New Year’s resolutions – and where those savings could take them in 2015.

Over half of Britons (52%) will have made New Year’s resolutions for 2015, many of which will involve giving up a guilty pleasure that could help them get healthy and get away on holiday with the savings. But just how far could abstaining from alcohol, saying ‘no’ to cigs or staying off the coffee take you in 2015?

As we enter the second week of the New Year, almost nine in 10 of us Brits who make New Year’s resolutions are still on track, with 88% of those who make a resolution lasting a week or more, according to the latest poll by Cheapflights.co.uk. The survey of 1,012 found that 61% of Brits who make resolutions keep them until the end of January or longer – with well over a third (37%) keeping them for several months.

For those hardy souls who do stick to their guns, the potential annual savings from the most popular indulgences given up by Brits open up the possibilities of trips to a multitude of destinations this year. And consumer pricing analysis of Brits’ most popular “sin savings” reveals that abstaining from the top three resolution items (takeaways, smoking and booze) for just the first month of the year could give the average Brit a “sin saving” of £4171; enough for a four-star all-inclusive holiday in the Canaries in May; or a week’s full-board ski chalet in France. And the longer you keep your resolve, the farther you can go.

Cheapflights.co.uk Travel Expert Oonagh Shiel said: “New Year’s resolutions aren’t just about giving things up, but also about what you could gain. Just ditching the takeaways, saying ‘no’ to cigs and stopping sinking the pints for a month could save the average person £417. As well as keeping you healthier, we wanted to see just how far those savings could take you with a look at some resolution destinations.”

“Anyone who thinks that an exotic overseas holiday is beyond their reach this year will find these figures surprising,” Ms Shiel added. “Daily savings on a pint, takeout or packet of cigarettes can really add up and put even business class flights and five-star luxury holidays within reach of the average person. What a great incentive to stick to your new year resolutions; ditch that takeout, pint, frothy coffee or pack of 20 for long enough and you could be enjoying frites en France, a brewery tour in Bavaria, a coffee in Rome or even a cigar-rolling experience in Cuba!”

Takeaway dinners:

Eating takeaway dinners came top of the list, with 20% of the resolution-making respondents determined to battle the bulge by cutting out fattening and costly takeaway meals. Average figures put the monthly cost of takeaways for UK diners at £109 – a tidy sum for European travel. Once drinks are added to the cost, in just one month the savings will be equivalent to a trip to Barcelona for two nights. Inclusive of flights with BA, prices start from £115.

For those who achieve deliverance from deliveries for the entire year, the saving becomes a whopping £1,320, allowing (more svelte) diners to indulge in delicious dishes at the Sandals Resort in Barbados. Seven nights all-inclusive at the Sandals Barbados resort with flights from a range of UK airports, return transfers and a Caribbean Village Deluxe Room. Prices start from £1,319 per person, a saving of 45%. Departs between 4 March and 26 December 2015.

Smoking:

Cigarettes remain a popular item to give up come January, with 16% of resolution makers indicating that they are likely to quit smoking in 2015. A 20-a-day smoker will save a staggering £2,900 a year, or £242 a month, allowing those who quit to head to the fresh air of Cyprus by the end of January. Seven nights at the beachfront Ada Beach Hotel near Kyrenia starts from just £219 per person. Departs February 2015.

With an annual saving of £2,904, ex-smokers could enjoy a seven-night luxury honeymoon to Phuket in 2015. Persuade your partner to say ‘yes’ to you and ‘no’ to cigs, and you could share an amazing seven-night luxury honeymoon in Phuket. Travel in business class with Malaysia Airlines from London Heathrow with complimentary chauffeur transfers in the UK, private transfers in Thailand, bed & breakfast accommodation at the 5* Banyan Tree in Phuket. Prices start from £2,839 per person based on two sharing, saving £344 per person. Departs between 1 and 30 June 2015.

Drinking alcohol:

After a full month of Christmas parties, 14% are planning on detoxing through eliminating alcohol and taking on a ‘Dryathlon’. With the price of pints skyrocketing over recent years, there are big savings to be made through avoiding the sauce. The average spend on booze in the UK is £66 per month – a figure many, particularly in the capital, may find surprising! Though it does mean that by the end of a dry January it would be possible to book return flights as far away as Lisbon (£65), Berlin (£60) or Rome (£64). With 36% of respondents looking at a European break during 2015, just one dry month may well be the incentive required!

Dropping the drink for a whole year would boost the bank account by £792, allowing for a clear-headed, temptation-free visit to the UAE to enjoy a 5-star sunny break. The deal includes five nights all-inclusive at the Rixos Bab Al Bahr in Ras Al Khaimah with flights from a range of UK airports, return transfers from Dubai and access to spa facilities. Prices start from £609 per person, saving 35%. Departs between 1 June and 30 September 2015.

Watching too much telly:

Coming in fourth place in the list of items participants are resolute to cut out is excessive channel-surfing, with around 12% of Brits who made a resolution saying they’ll be cutting back on telly. The average amount of TV viewed by UK families each month is in excess of 70 hours. Get every channel out there and you are looking at £70 a month and that’s not even counting £6 for Netflix and of course a TV licence at £12 a month – £88 and counting! Flying further into Europe becomes a reality after just a month of opting out of subscription TV, with return flights to Warsaw (£67), Stockholm (£83), Palermo (£82) and Athens (£76). Slim down your TV package – and you could be the star of your own holiday programme.

Annual abstinence from your small screen subscription could see eyes light up with pound signs, with an extra £1,056 at an avid viewer’s disposal. See much more on a five-centre round-the-world trip with Emirates, starting from London and calling at Bangkok – followed by Sydney, Auckland, Christchurch (by land), Dubai, returning to London. Prices start from £1,039 per person.

Drinking soft drinks:

9% said they would be keen to give up unhealthy soft drinks and, with stories of people addicted to the likes of Coke and lemonade, the savings can be large. A modest dozen cans a week accumulates to around £55 a month. British travel is set to boom this year for the Rugby World Cup and Magna Carta celebrations, with 31% of respondents looking to travel within their home country in 2015. Soft drink savings will make this a whole lot easier with return flights to/from London and Edinburgh (£43), Newcastle (£35) and Glasgow (£37) all within budget.

Those dedicated enough to sacrifice sugary soft drinks until 31 December will find themselves £420 better off. That’s enough to journey to the sun-splashed Egyptian resort of Sharm El Sheikh; great for putting some fizz in your year. The holiday covers 10 nights at the 4-star Rehana Resort all-inclusive, including flights from London Gatwick and a free glass-bottom boat cruise. Prices start from £419 per person, saving 40%. Departs between 1 and 28 February 2015.

-Ends-

Notes to Editors:
1 Pricing analysis based on figures from Numbeo.co.uk, Macmillan.org.uk and supplier with travel costs and savings from Cheapflights.co.uk

All prices valid as of 2 January 2015 from Cheapflights.co.uk.

Holiday costs are per person, based on 2 sharing unless otherwise stated.

For further press information, please contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma/Kevan Barber
T: 020 3440 8930
E: cheapflights@rooster.co.uk

About Cheapflights.co.uk, a part of the Momondo Group: “Let’s Open our World.”
Momondo Group is an online travel media and technology company that is driven by the belief that an open world is a better world.  The group now serves travel search and inspiration to over 17.5 million visitors a month – plus 7 million travel newsletter subscribers – via its Cheapflights (http://www.cheapflights.co.uk/) and momondo (www.momondo.com) brands.

Skygate began the sourcing of complex air-travel data in 1992, whilst Cheapflights pioneered the online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries from 2006.

The Group has offices in London, Copenhagen and Boston, with a consumer base across more than 30 core international markets and engaged travellers, explorers and holiday-makers all over the world.

Follow us on Twitter: @Cheapflights

Follow us on Facebook: www.facebook.com/cheapflights

  • Date:
    6th Jan 2015
  • Category:
    Client News
  • Tags:
    Cheapflights Deals resolutions saving money Travel
  • Author:
    Kevan Barber

Live the Life of the Necker Island Super Rich with Villa Guru

LiveLifeNeckerIslandSuperRichVillaGuruRoosterPR

BBC2’s Meet The Super Rich to reveal how the other half holiday on the exclusive Necker Island, featured by luxury travel specialist, Villa Guru.

Necker Island, the private island owned by billionaire, Sir Richard Branson, is to be intimately portrayed during BBC2’s Meet the Super Rich film, Inside Necker Island, due to be aired at 9pm on 6 January. Set within the British Virgin Islands and surrounded by the glistening Caribbean Sea, Necker Island is one of the world’s most exclusive retreats, frequented by the rich and famous from around the world.

Specialist in luxury villas and private islands, Villa Guru makes booking a private island escape a breeze, offering concierge services and in depth knowledge of the destination to cater for every high-end holiday demand. Exclusive use Necker Island stays cost from $65,000 (£39,790) per night with Villa Guru.

Bookings with Villa Guru include all-inclusive accommodation on the island, with full flexibility on the format of the meals taken; whether it be romantic beach dinners or all-guest banquets. There are over 70 staff on hand to take care of all luxury holiday needs, from a team of private chefs to water sports and dive instructors. With the island sleeping up to 30 adults and a further six children based on full occupancy of family rooms, that means more than two staff for every guest! The accommodation is spread between the Island’s Great House and various beautifully appointed beach huts scattered around the 74 acre resort.

The island is well known for its luxurious and fun lifestyle, with highlights including the Necker Nymph, a private submarine which is available to hire for those that wish to explore the lush coral reef. The wildlife on land is vibrant, with 200 pink flamingos living on the island along with parrots and tortoises. Jacuzzis and swimming pools are, as expected, aplenty, whilst sports are well catered for, with a tennis court and kite-surfing facilities – Sir Richard’s favourite sport.

Necker Island is one of the most popular private islands within Villa Guru’s collection. Oli Corkhill, co-founder and director, says: “It is a world renowned resort and those calling us for the first time looking for a private island experience often do so with Branson’s property in mind. With the BBC’s profile of the island, regardless of their angle, we’re expecting a flurry of interest and enquiries from the world’s more well-heeled holidaymakers, who, if up to now unfamiliar with the destination, will be drawn by the beauty of this Caribbean gem.”

For more information or to book a luxury villa or private island visit www.villaguru.com.

-Ends-

Notes to editors:

  • Villa Guru and Alpine Guru are accommodation-only booking sites, however, Oli and Ant provide a bespoke concierge service to assist with booking flights, transfers and / or holiday extras if required.
  • Villa and Alpine Guru welcome enquiries or bookings from travel agents.
  • Oli Corkhill and Ant Cullen are available for interview or to provide expert comment / insight on the luxury holiday or ski markets.

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: VillaGuru@rooster.co.uk

About Villa Guru
Villa Guru launched in April 2014 bringing together a collection of the world’s most luxurious properties and private islands in the most exclusive destinations across the globe.

With first-hand knowledge of the properties and destinations they sell, founders, Oli Corkhill and Ant Cullen, offer clients the ultimate personal travel planning service, leaving no stone unturned to help clients find the perfect luxury villa, private island or resort to ensure the most memorable of holiday experiences.

A detailed, slick and easy to use website takes the pain away from online searches and comparisons, providing luxury holidaymakers with the best holiday property search experience in the market today.

Launching with 32 properties and five private islands in eight destinations, Villa Guru will add to its product and destination portfolio on an ongoing basis.

  • Date:
    5th Jan 2015
  • Category:
    Client News
  • Tags:
    caribbean luxury necker island richard branson villa guru Villas
  • Author:
    Kevan Barber

Rooster to Represent Youth Brand Together

RoosterRepresentYouthBrandTogetherFromRoosterPR

Rooster PR, the cutting edge independent PR & digital communications agency, has been brought in by Together to launch its first PR campaign.

Rooster PR is pleased to announce it has been appointed by Together to handle its PR in the UK.

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe, Together offers holidays to the top European party destinations including Ibiza and, new for 2015, Croatia and Mallorca.

Disappointed by their friends’ Ibiza experiences, they created a new company – Together – that would deliver only the best party holidays. Together is on a mission to provide genuine, memorable, immersive holidays in the world’s most prestigious party locations. Their products are aimed at music-conscious holidaymakers who seek a more extraordinary trip than currently offered by the 18-30 youth market.

Together’s travel experts curate a mixture of the best accommodation, clubs and parties on offer at an affordable price. The company currently offers two key holiday products:

a)    Together Weeks, which operate during the summer season (June–September) and package premium accommodation with a packed week of events including superclub entry, pool and boat parties, and access to a dedicated Together rep.

b)    Design Your Holiday, which operates year round for travellers who prefer to tailor-make their holiday choosing the accommodation and party schedule that best suits their individual tastes.

Together’s unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Rooster PR has been tasked with introducing the Together brand and its product offerings to key travel, consumer and trade media in the UK. The agency will run Together’s press office and handle all media enquiries. The target audience for this consumer brief will be music-conscious holidaymakers in their 20s and 30s.

“We have lots of exciting plans in the pipeline for Together in 2015 so it’s great that we now have Rooster on board to make sure everyone is talking about our new products and destinations,” said Together Co-Founder Aaron Evans-Aghoghogbe.

“Rooster was an obvious choice to help us increase brand awareness – they share our passion for travel and have some exciting ideas about how we can raise awareness of our high quality, affordable party holidays and engage with our target audience.”

James Brooke, Managing Director, Rooster PR, said: “We’re really excited to be kicking off the new year by announcing our new partnership with Together and look forward to working with them closely in 2015.”

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

 -Ends-

For further press information, please contact:
Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together
Together provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

  • Date:
    8th Jan 2015
  • Category:
    Rooster News
  • Tags:
    Holidays Together Travel Travel PR
  • Author:
    Victoria Randall

Rooster PR Takes on ANATA Man-Made Diamond Brief

ANATA-twitter1500pxbgdWebsite

Producing exquisite, personalised lab-grown diamonds for clients across the globe, ANATA appoints Rooster PR to launch new brand and raise awareness of unique product in the UK and beyond.

Rooster PR is delighted to announce its latest brief to launch new brand, ANATA diamonds (formerly Heart-in-Diamond) and drive awareness of the unique product among key consumer audiences in the UK.

ANATA diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke.

The truly unique feature of ANATA is that each diamond can be personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of loved ones. The carbon sample is used as the diamond growing foundation to create the most priceless gift, commemorative keepsake, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond, honouring cherished relationships with loved ones; living or past.

Rooster’s focus will be on introducing ANATA diamonds to UK consumers, positioning the product as the most personal and unique way to celebrate, remember or hold a loved one close.

PR activity will pivot around communicating the celebratory element of the diamonds as commemorative items, whilst being sensitive to the emotive nature of the product and its audiences with regards to the memorial market.

Rooster will engage audiences through the design and implementation of a comprehensive print, digital and social media campaign, targeting the following markets:

  1. Those looking for a unique gift or keepsake in celebration of milestone occasions (birth or first lock of hair, engagement, wedding, anniversary, birthday…)
  2. Those seeking a unique and personal way of commemorating the legacy of loved ones passed
  3.  Those looking for a way to hold distant friends or family close (armed forces, expat communities, business travellers, etc.)
  4. Those looking to purchase less naturally occurring coloured diamonds (usually very expensive due to their rarity) at a more affordable price
  5. Anyone looking for an utterly bespoke, traceable, eco-friendly, 100% authentic diamond

“Whilst there are a number of products and processes available to help bereaved families commemorate their loved ones” says ANATA Director, Derek Lubner, “there is a distinct lack of direct competitors for ANATA diamonds in the UK currently. The appeal of our product extends far beyond the memorial market to cater for an ever growing need for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships. We are confident that Rooster will be pivotal in helping us make our mark and fill a gap in the UK market and beyond.”

James Brooke, Managing Director, Rooster PR, commented: “We’ve been working closely with ANATA pre-launch, to ensure we are ready to go to market with a polished brand and relevant and consistent messaging for all target audiences. It’s an exciting new luxury consumer brief with enormous potential. We are excited to start educating the UK media and consumers on what makes an ANATA diamond purchase such a unique and personal one.”

ANATA is the latest in a string of non-travel client wins for Rooster, reflecting the increasing diversification of the work carried out by the agency and the ever broadening expertise of the team.

For more information or to purchase an ANATA diamond, please visit: http://ANATA.diamonds or call 020 7060 6230.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with ANATA Director, Derek Lubner.

Follow ANATA: @ANATA_Diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
James Brooke/Julie Aguilera/Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: TeamANATA@rooster.co.uk

About ANATA diamonds:
Launched in June 2005 and the market leader worldwide, ANATA diamonds (formerly Heart-in-Diamond) has been producing exquisite man-made diamonds for clients around the world for over nine years.

A family run business, ANATA is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist ANATA laboratory located in St Petersburg, Russia. The ANATA technologists, gemologists designers, ceramicists, chemists and engineers nurture every ANATA stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the ANATA laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke and can be made to the specifications of each individual client.

ANATA stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, ANATA offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

ANATA diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

ANATA diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of ANATA stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    17th Dec 2014
  • Category:
    Rooster News
  • Tags:
    ANATA diamonds jewellery luxury Product PR
  • Author:
    Kevan Barber

Rooster is Loving the Rain with Brief for World First Umbrellas

RoosterLovingRainBriefWorldFirstUmbrellasFromRoosterPR

Rooster PR takes on first pure product brief for newly launched Where I’d Rather Be, offering a visually captivating collection of umbrellas with world first 360° under canopy photo designs to help Brits escape the wet UK winter.

Rooster PR is delighted to announce its first purely product focused brief. Newly launched this November (just in time for the wet UK winter season), Where I’d Rather Be (www.whereidratherbe.co.uk) is a unique new offering in the umbrella space.

Producing high quality, durable umbrellas, Where I’d Rather Be offers a world first 360° under canopy design. Wraparound destination focused photography (keeping it travel related for tourism specialist, Rooster) is digitally printed onto the inner canopy of the product, giving the impression of being ‘inside’ the image and escaping from the rainy, grey day to more exotic locations and climes.

Whilst other brands offer umbrellas with flat images displayed on the under canopy or simply printed on the exterior of a single layer of fabric, none are currently offering seamless 360° photography around the inside of the canopy due to the complexity of the graphic manipulation required. Where I’d Rather Be ensures that the aspect of every image remains true-to-life in order to maximise the illusion of being transported to the stunning locations featured on the products.

Where I’d Rather Be umbrellas are currently available in eight desirable designs across both the classic and the more compact folding sizes, including a blissful beach setting, tropical jungle landscape, safari scene and snow-capped mountain vista. Additional designs, including iconic cityscapes, are currently in development.

Handmade, hand sewn and manufactured using the highest quality materials, Where I’d Rather Be umbrellas boast a water repellent coating to ensure a quick-dry canopy, they are highly wind resistant and are durable thanks to sturdy, yet flexible fibreglass and electroplated steel frames and shafts.

Co-Founders, Juliet Shirbin and Anna Brownjohn, childhood friends from Australia, who were inspired whilst walking down Sydney’s Palm Beach on a rainy day, have appointed Rooster PR to launch the product in the UK. Although primarily consumer focused, Rooster will also bring added value to the campaign by drawing upon its extensive contacts in the travel industry to explore B2B opportunities for the umbrellas as promotional items.

“We’re really excited to be working with Rooster” says Where I’d Rather Be Co-Founder, Juliet Shirbin. “They share our enthusiasm for the product, have a fresh approach to PR and have already demonstrated their passion and skill with interesting opportunities on the horizon and exciting ideas as to ways we can engage audiences and get our messages and product out there.”

James Brooke, Managing Director, Rooster PR, commented: “The whole team genuinely loves this product, which is key to making sure we are successful in drumming up media interest. We are also thrilled to be expanding our remit with our first product focused campaign and will be working closely with Juliet and Anna to ensure all opportunities are harnessed.”

The umbrellas retail at £29.99 (classic) and £27.99 (folding).

For more information or to purchase an umbrella, go to whereidratherbe.co.uk and use exclusive code ROOSTERLOVESRAIN for a special 12% launch discount (Available until 31 Dec 2014)

-Ends-

Notes to editors:

Please let us know should you require a sample umbrella to review or include on any product or shopping pages. We can provide both the classic and folding models in various designs.

Juliet Shirbin, Co-Founder, is available for comment or interview in relation to the product or business.

Follow Where I’d Rather Be:

-      Facebook: https://www.facebook.com/whereidratherbeumbrellas

-      Twitter: https://twitter.com/WIRB_umbrellas

-      Instagram: http://instagram.com/whereidratherbe_co

-      Pinterest: https://www.pinterest.com/WIRB_umbrellas/

-      Google+: https://plus.google.com/+Whereidratherbeumbrellas/about

For further press information please contact:
Julie Aguilera/Victoria Randall
Rooster PR
T: +44 (0)20 3440 8924
E: EscapeTheRain@rooster.co.uk

  • Date:
    2nd Dec 2014
  • Category:
    Rooster News
  • Tags:
    Product PR Travel PR Umbrellas Where I'd Rather Be
  • Author:
    Victoria Randall

World Travel Market 2014 – Opportunities with Our Clients

WorldTravelMarket2014OpportunitiesOurClientsRoosterPR

Rooster PR has several clients exhibiting at World Travel Market 2014.

Please call/email the relevant Rooster PR contact for each client if you are interested in a one-to-one meeting.

Atmosphere Kanifushi Maldives (entry level five-star resort)Website: www.atmosphere-kanifushi.com

Stand no: F22 (first floor of stand AS230)

Representative available for interview:

Dinesh Bhaskar, Director, Sales & Marketing

Ali Abdulla, Assistant Manager, Marketing & PR

Angles / News:

  • Launch of two new exciting products in the Maldives
  • The resort will begin producing its own bottled water onsite from 1 November 2014
  • Recently appointed Chef Walter Butti as Executive Chef

Rooster Contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Atmosphere@rooster.co.uk

Be The First (hotel soft launches)

Website:  www.bethefirst.com

Meeting point: TBC on individual basis

Representatives available for interview:

Suzannah White, Founder and Director

 

Angles/News:

  • Be The First launched this October offering a unique opportunity to experience exclusive hotel stays in newly opened and refurbished luxury hotels worldwide
  • Be The First offers exclusive rates to guests looking to book a top hotel before the prices rise to the luxury rate
  • Be The First is the first and only company dedicated to sharing the soft launch experience with the consumer

Rooster contact:
Sarah Taylor / Melissa Hobson / Victoria Randall
T: +44 (0)20 3440 8930
E: BeTheFirst@rooster.co.uk

Croatian National Tourist Board (tourist board)Website:  www.croatia.hr

Stand no: EM 1450

Representatives available for interview:

Tonko Rilovic, UK & Ireland Director

  • Sara Sabadin, Senior Assistant – UK CNTO
  • Maja Buic, Junior Assistant – UK CNTO

 

Angles/News:

  • Seven per cent increase in British visitors and 23 per cent increase in Irish visitors from January – August 2014
  • Launch of new PPS (pre and post season) campaign to highlight Croatia’s gastronomic, cultural and active offerings
  • Game of Thrones Season 5 filming in Croatia
  • New waterpark opened in Istria – Istralandia
  • New hotels, hostels and campsites
  • Available for general destination updates and press trip discussions

Rooster contact:
Sarah Taylor/ Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: Teamcroatia@rooster.co.uk

Egyptian Tourist Authority (tourist board)Website:  www.egypt.travel/ www.gotoegypt.org

Stand no: AF 500-550

Representatives available for interview:

Omayma El Husseini, Director UK & Ireland

Angles/News:

  • Holding a Press Conference at 11.30am, Monday, 3rd Nov at Platinum Suites 5&6
  • Will celebrate the country’s culture and cuisine as part of this year’s WTM Festivals event. Visitors are invited to sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folkloric music and traditional dance performances including Alexandrian dance

Rooster contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: Teamegypt@rooster.co.uk

 

eviivo (booking/management software for small accommodation providers)Website: www.eviivo.com

Stand no: TT 565

Representatives available for interview:

Michele Fitzpatrick, CEO


Angles/News:

  • Offering independent hotels and B&Bs a solution to attract, process and manage bookings
  • eviivo 2.0 launches 21 October

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Teameviivo@rooster.co.uk

Garuda Indonesia (Indonesia’s national airline)Website: www.garuda-indonesia.com  

Stand no: AS 640

Representatives available for interview:

Jubi Prasetyo, General Manager UK

 

Angles/News: 

  • Launched its direct flight from London Gatwick to Jakarta in September. The new service operates five days a week
  • Recently awarded ‘The World’s Best Cabin Staff’ by Skytrax

Rooster contact:
Nick Wheywell/Sakhita Sharma/Kevan Barber
T: +44 (0)20 3440 8930
E: GarudaIndonesia@rooster.co.uk

Tunisian National Tourist Office (tourist board)Website:  www.cometotunisia.co.uk

Stand no: AF 650

Representatives available for interview:

Ms. Amel Karboul – Minister of Tourism, Tunisia

Ms. Wahida Jaiet – Director General of Tunisian National Tourist Office

Angles/News:

  • Tourist board has announced new National Quality Label to align country standards with the global market.
  • New flight routes recently launched with Just Sunshine to Bristol and Jet2 to launch five new routes in Summer 2015.

Rooster contact:
Sarah Taylor/Melissa Hobson/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: Teamtunisia@rooster.co.uk

St. Pete/Clearwater (tourist board)Website:  www.visitstpeteclearwater.com

Stand no: NA 400

Representatives available for interview:

David Downing, Interim Executive Director

 

Angles/News:

  • The Dali Museum welcomes Picasso/Dali, Dali/Picasso – an exclusive exhibition featuring works from 25 museums and art galleries.
  • 2,000 new rooms planned for Clearwater Beach in 2015.
  • The area has regularly topped records for overnight stays through 2014.
  • Area highlighted in the recent Dolphin Tale 2 movie.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: TeamVSPC@rooster.co.uk

WOW air (budget Icelandic airline)Website: www.wowair.co.uk  

Stand no: EM 540a

Representatives available for interview:

Skúli Mogensen, CEO

Angles/News:

  • Low-cost US routes via Reykjavik launching in 2015.
  • Flights starting from £49 each way to Reykjavik.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: TeamWOW@rooster.co.uk

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Clients Media Media Events World Travel Market wtm
  • Author:
    Kevan Barber

Croatia 365 Campaign Launch

RoosterHostsNewCroatia365CampaignLaunchFromRoosterPR

Last night, we organised the UK launch of the Croatian National Tourist Board (CNTB)’s new pre- and post-season campaign: ‘Croatia 365’.

Held in the grand setting of Queen’s Club, 100 travel trade, media and VIP guests were welcomed by Mr Darko Lorencin, the Croatian Minister of Tourism, Mr Ratomir Ivičić, Director of the Croatian National Tourist Board, Mr Tonko Rilović, UK & Ireland Director of the Croatian National Tourist Board, and Mr Ivan Grdešić, Ambassador of the Republic of Croatia to the United Kingdom.

Representatives from the regions of Dubrovnik and Riviera, Korčula and Pelješac, Slavonia and Baranja, and north-western Istria showcased their huge range of cultural, eno-gastronomic, adventure, wellness & health and MICE offerings.

Guests were then treated to a fun and informative tasting masterclass by Joe Wadsack, the renowned wine writer and Saturday Morning Kitchen TV presenter. During the tasting, they were transported on a wine tasting journey around the beautiful country of Croatia.

Once they’d had their fill of Croatian delicacies – which included the highest quality truffles, cheeses, olive oils, pršut, salami, honey, sweets and cakes – they were treated to beautiful and charismatic performances from world-class Croatian tenor Stijepo Gled Markos.

If you’re a travel journalist keen to know more about what Croatia can offer throughout the year – from cultural activities and fascinating historical architecture to thermo-mineral water based spas and local food delicacies – get in touch. We’d be happy to send some more information and put you on our list for future events!

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Croatia Events Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Gateway Ticketing Systems UK Briefs Rooster PR

GatewayTicketingSystemsUKBriefsRoosterPRFromRoosterPR

Leading ticketing provider for visitor attractions brings in PR support.

Gateway Ticketing Systems UK (Gateway), the company behind the ticketing for many of the UK’s leading visitor attractions, has brought in PR & digital communications agency, Rooster PR, to raise its profile in the UK and Ireland.

The fast-growing company, which was established in the UK in 2012, provides ticketing, booking and CRM solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

Rooster has been briefed to build awareness of Gateway in the UK and Ireland among potential customers across the visitor attractions industry, with a particular focus on expanding the company’s reach in the museums and heritage sector.

The agency will focus on demonstrating Gateway’s expertise in helping clients increase revenue, improve visitor satisfaction and develop their audiences and loyalty programmes.

“We’ve had a phenomenal start in the UK with several new client wins positioning us as the market leader in a relatively short period of time. With so many good news stories to tell, now is the perfect time to enlist PR support. We’re pleased to have Rooster on board and look forward to getting the Gateway story out to a wider audience,” said Andy Povey, Operations Director of Gateway Ticketing Systems UK.

“Gateway is already working with some big names in the British attractions industry and the company has some exciting announcements coming up. This is a key time to be brought on board to help raise awareness of Gateway, which offers so much more than just tickets at the gate,” said James Brooke, Managing Director of Rooster PR.

-Ends-

For further press information, please contact:
James Brooke/Helen Batte/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8930
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    4th Jun 2014
  • Category:
    Rooster News
  • Tags:
    Attractions Corporate PR Technology PR
  • Author:
    James Brooke

IFX Appoints Rooster PR

IFX_logo_blue

Rapidly expanding foreign exchange consultancy looks to PR to raise profile.  

International Foreign Exchange (IFX), one of the world’s leading specialist foreign exchange consultancies, has appointed cutting edge PR & digital communications agency, Rooster PR, to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

IFX launched in April 2005 and with 50-60 percent growth year on year for the last three years, is the fastest growing specialist foreign exchange consultancy in the UK. The company has recently embarked on an impressive expansion plan, with offices already trading in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to launching an additional five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on a wealth of topics, including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.” says Tom Greenwood, IFX COO.

Rooster’s Managing Director, James Brooke, says: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

www.internationalfx.com

-Ends-

Notes to Editors:

IFX CEO Nick Williams, COO Thomas Greenwood and Market Analyst James Easter, are available for expert comment on topics including international money transfer, exchange rate fluctuations, foreign investment and overseas property.

For further press information, please contact:
Julie Aguilera / James Brooke
T: +44 (0)20 3440 8930
E:  TeamIFX@rooster.co.uk

About IFX
Launched in April 2005, International Foreign Exchange (IFX) is one of the world’s leading and fastest growing specialist foreign exchange consultancies in the UK, with 50-60 percent year on year growth for the last three years.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Providing a tailored service for all clients, combining a depth of specialist expertise with world-class trading systems, market insights and dedicated account management, IFX’s growing client portfolio includes FTSE 250 companies, Premier League football clubs, large insurance and film production companies, and celebrities.

Headquartered in London, IFX is expanding rapidly, with offices in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to opening an additional five new offices worldwide within the next three years. IFX is the first and only fully authorised and regulated foreign exchange consultancy in Dubai.

IFX (UK) Ltd. is authorised by the Financial Services Authority for the provision of payment services, and is registered as a Money Service Business with HM Revenue & Customs.

  • Date:
    11th Apr 2014
  • Category:
    Rooster News
  • Tags:
    Corporate PR Foreign Exchange Global Reach
  • Author:
    admin

Family Traveller Appoints Rooster PR

Family Traveller Logo_black

Multi-platform media company appoints leading PR & digital comms agency.

Family Traveller, the leading media outlet dedicated to all things family and travel, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster will position Family Traveller as the default destination for authoritative advice on family travel and will profile the publication’s experts in the family travel sector, including editor Jane Anderson.

The agency will also work to place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and Publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media.”

“Bringing Rooster on board is the next step in our evolution – we are looking to continue building our awareness among those key holiday decision-makers – mums – so we become the default resource for all things family and travel.”

“Commercially, we have had fantastic support from many advertising clients in the travel sector but we are now looking to extend our offering into rich media content solutions for both travel and non-travel clients interested in our affluent audience,”  continued Dent.

James Brooke, Managing Director of Rooster PR, said: “In under a year Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. With a young family myself, I know there is demand from parents like me for quality travel content.”

“We’re delighted to be working with Family Traveller and look forward to raising awareness of this great brand over the coming months – it is certainly a welcome addition to the Rooster portfolio and reflects the increasingly diverse work we are undertaking,” continued Brooke.

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.

-Ends-

For further information please contact:
Rooster PR
E: FamilyTraveller@Rooster.co.uk
T: 020 3440 8930

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    13th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Digital Comms
  • Author:
    admin

WOW-ed by Iceland’s Winter Wilderness

WOW air Press Trip

Tempted by dramatic winterscapes, strikingly untouched nature and reports of the most spectacular Northern Lights sightings in years, we hosted a group press trip with our favourite low-cost, quirky airline, WOW air, to discover Iceland in the depths of winter.

Joined by MSN, Woman’s Own, Chat Magazine and the Daily Star, we were promptly deposited in Reykjavik on Friday afternoon by the charming crew of WOW air before enjoying a slap-up meal at Icelandic restaurant Mar. Wearing more than 20 layers between us, we set out early on Saturday morning with our guide Snorri from Icelandic adventure and activity company, Arctic Adventures.

During our two-day super jeep tour which would take us lava caving, glacier hiking and canyon trekking, interspersed with an overnight stay in a remote log cabin surrounded by three imposing glaciers, Snorri never failed to amaze us with his seemingly endless knowledge of Iceland’s history, folklore and geology, as well as his unbridled enthusiasm for glaciers and all things sub-zero. On top of all this activity, we were even lucky enough to pack in a double sighting of the elusive Northern Lights, which was certainly worth braving the freezing temperatures and howling winds, before warming up with a dip in the Blue Lagoon. Bliss!

  • Date:
    10th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Airline PR Iceland Travel PR
  • Author:
    admin

We’re Recommended!

RAR Logo Feb-Jan

How do you know if an agency is actually any good? Do you trust their flashy creds or beautiful website loaded with examples of their successes but no details of their failures?

No, you take all that with a big pinch of salt and then ask to speak to a couple of their clients. But will those 2-3 references really give you a true insight into the agency you’re looking at potentially forming a long-term relationship with?

What if there was an independent third party resource that compiled confidential client references that only you (and not the agency in question) could review? Would that help you make an informed decision?

Well, the answers are ‘yes’ and ‘absolutely yes!’

We’ve signed up to the Recommended Agency Register or RAR as it’s better known and asked our clients (14 to date and climbing) to review our service, work and results. We can’t and never will be able to see the full results, but you can!

So, check it out and if you like what our clients say about us, then get in touch and see how we can deliver a real commercial advantage for your business.

Email our MD James here.

  • Date:
    25th Feb 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Technology PR Travel PR
  • Author:
    admin

Social
Communicators

What they say?

Client testimonialsMedia testimonials
Client testimonialsMedia testimonials
  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

Unlock the map
 

Come Say Hi

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We’re a friendly bunch – give us a buzz, drop us a line or pop in. We are a mere five minute walk from Waterloo Station in central London.

Contact: James Brooke, Managing Director
(For internships please email: interns@rooster.co.uk)

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+44 (0)20 3440 8930
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Waterloo House, 207 Waterloo Road, London, SE1 8XD
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+44 (0)7747 600162 (For emergencies only)
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+44 (0)20 3440 8936
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