Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off in 2013

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for TheTelegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:
    January 2014
  • Client:
    Park Plaza Hotels

Seaweed Fashion at Park Plaza

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Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than eleven years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury sector, Julie has developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations, such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has led the PR for property client, Hatched.co.uk, and foreign exchange consultancy, IFX, alongside luxury summer and ski brands, Villa Guru and Alpine Guru.

Julie prides herself on offering a personal and tailored approach, ensuring that every client’s expectations are fulfilled (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focused on travel & lifestyle. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

HELEN1
HELEN BATTE

Account Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Account Director & Digital Leader

StuartFyfeFromRoosterPR
STUART FYFE

Senior Account Manager

MelissaHobsonFromRoosterPR
MELISSA HOBSON

Senior Account Manager

JulieAguileraFromRoosterPR
JULIE AGUILERA

PR Consultant

SianWelshRoosterPR
SIAN WELSH

Finance Director

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Hatched.co.uk to Sponsor Great Ormond Street Fundraisers

Fundraising efforts in memory of three month old Beatrice Smith to...

Hatched.co.uk to Sponsor Great Ormond Street Fundraisers

Hatched.co.ukSponsorGreatOrmondStreetFundraisersfromNorwichfromRoosterPR

Fundraising efforts in memory of three month old Beatrice Smith to be supported by online estate agent this August.

Fundraising for Great Ormond Street Hospital, in memory of her three month old baby, Beatrice, Leigh Smith is to be the third charity fundraiser to benefit from Hatched’s monthly sponsorship of individual campaigners; an innovative initiative launched by the online estate agent this summer, that enables the company to donate to numerous charities over the course of the year.

This month, a nomination came from a friend of Leigh Smith from Norwich, whose daughter, Beatrice Smith, lost her battle with a heart condition at just three months old. Six weeks after birth, Beatrice became unwell and was diagnosed with Restrictive Cardiomyopathy, a rare disease of the cardiac muscle. She was treated at GOSH by specialist cardiac teams with world-class facilities and knowledge, something much appreciated by Leigh and her family. Fundraising efforts are now aimed towards raising the £43,000 required by GOSH to purchase a £166,000 Heart and Lung Bypass machine.

Adam Day, director and founder of Hatched said: “We’re delighted to be able to help contribute towards Leigh’s Brighter Future Fund in Beatrice’s memory. As with previous months, Hatched will donate £1 for every new listing in August, traditionally a strong month for the property market!”

Last month, Hatched sponsored TOWIE’s Ricky Rayment, who is conquering his fear of heights whilst raising much needed funds for the Cure Parkinson’s Trust in memory of his late grandfather who passed away in 2003, by jumping out of a plane on a charity sky dive. After some gentle goading, Adam decided to take to the skies alongside Ricky to boost the coffers further through donations from his own friends and family. Having already raised nearly £700 on his personal JustGiving page, Adam and Hatched, together with Ricky, have managed to raise over £1,500 for the Cure Parkinson’s Trust. The sky dive was due to take place on the 17 August but high winds meant this had to be postponed – new date TBC.

To sponsor Leigh or to nominate for next month, visit Hatched’s blog: www.hatched.co.uk/about/the-blog.asp.

-Ends-

 

For further press information please contact:

James Brooke / Julie Aguilera / Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk

Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    20th Aug 2014
  • Category:
    Client News
  • Tags:
    Adam Day Adam Day Adam Day Adam Day Adam Day charity charity charity charity charity GOSH GOSH GOSH GOSH GOSH Hatched.co.uk Hatched.co.uk Hatched.co.uk Hatched.co.uk Hatched.co.uk Norwich Norwich Norwich Norwich Norwich
  • Author:
    Kevan Barber
Ski Specialist Alpine Guru Predicts Trends for Luxury Ski Market

Upgrades in Switzerland; rise in serviced apartments; growth of Ultra-Luxe; season-long...

Ski Specialist Alpine Guru Predicts Trends for Luxury Ski Market

SkiSpecialistAlpineGuruPredictsTrendsLuxurySki Market201415SeasonfromRooster

Upgrades in Switzerland; rise in serviced apartments; growth of Ultra-Luxe; season-long rentals; and retreating to the mountainside…

As the 2014/15 ski season approaches, Oli Corkhill, luxury ski expert and founder of Alpine Guru, has identified the key factors set to impact on the luxury market and has adapted product accordingly:

1. A focus on Switzerland

New working laws imposed on chalet companies operating in Switzerland requiring them to pay staff a minimum wage of £2,238 per month have led to numerous low to mid-level chalet operators pulling out of the country or significantly reducing their offering, including big players such as Crystal, Inghams, Ski Total, Esprit Ski and Neilson.

“We’re predicting that many of the chalets vacated by the mass-market operators will be snapped up by luxury developers and renovated for the high-end market.” Says Oli. “This will be very welcome in resorts such as Zermatt, where demand outstrips supply during peak periods for the high-end market.”

This season, Alpine Guru will be offering 184 chalets in 12 Swiss resorts, an increase of 20% from 2013/14.

2. Rise in luxury serviced apartments

High-end ski hotels have increasingly been working with property investment companies to enhance their offering and provide a more flexible option for guests in the form of luxury apartments that benefit from access to five-star hotel services and facilities.

“Further developments for fully serviced luxury apartments are in the pipeline across the Alps and we are pleased to be able to offer more of this type of property this season to cater for an ever increasing demand” says Oli.

Alpine Guru’s most recent additions to meet this need include Residence E-Wow in Verbier, located at the W Verbier. Being linked to the W Verbier means that guests staying at this four bedroom apartment enjoy access to the hotel’s spa, pool, sauna and hot tub. Prices start from 4,300 CHF (around £2,850) per night.

Also new for this season, the Corvatsch Tower in St Moritz is one of the Alps’ most sought after residences. This 440sqm duplex apartment has access to the traditional and glamourous Kempinski Grand Hôtel des Bains with its luxury spa. Prices start from 4,300 CHF (around £2,850) per night.

3. Demand for Ultra-Luxe

The ‘keeping up with the Joneses’ attitude of many skiers frequenting Alpine resorts (a rivalry that is sometimes as important as the skiing itself) means that the appetite for ultra-luxe chalets in the region is showing no sign of dissipating. And the offering is continually growing to meet this demand.

To make sure clients can go all-out to impress this season, Alpine Guru will be offering the brand new Chalet Mont Blanc in Megeve. With its very own fully operational heli-pad, cinema, gym, spa, underground car park for up to 12 vehicles and not one, but two swimming pools, this ski-in, ski-out 12-16 person chalet enjoys classic alpine vistas over the main village from a stuninng atrium style living area.

Guests here will be served Perrier Jouet champagne on arrival, with more of the fizzy stuff preceding dinner each night.

Prices for the whole chalet start from €120,000 (around £96,200) per week.

4. An increase in season-long rentals

Whole season rentals are becoming increasingly popular. There is an burgeoning demand from families and work colleagues who are coming together to rent luxury properties for multiple weeks in one resort over the course of the season to create a cost-effective holiday solution.

Alpine Guru has added a number of season-long rentals to their portfolio for the 2014/15 season, including the Chalet Pure Folie in Verbier, available for 375,000 CHF (around £248,000). Situated in the sought after enclave of La Tinte in Verbier, Chalet Pure Folie sleeps ten guests featuring a cinema room, gym and a spa area with steam room and sauna.

5. Getting back to nature

There is a growing trend for skiers to seek out accommodation that connects with the environment or is situated on the mountain itself. Mountain refuges have seen a renaissance and Alpine Guru predicts an increase in people combining a traditional stay in the village with a number of nights on the mountainside.

Whitepod is a luxury retreat nestled in the Swiss Alps near the small village of Les Cerniers in Switzerland. The resort is made up of 15 geodesic pod domes at the foot of the Dents du Midi range of mountains. Even in the coldest of winter days the pods remain warm and cosy with wood-burning stoves as well as space and romantic seclusion from the other pods at the retreat. A central traditional chalet building houses a relaxation area, bar and restaurant serving breakfast and dinner.

Prices here start from 360 CHF (£358) per night including breakfast.
For more information or to book your Alpine holiday, visit www.alpineguru.com or call 020 3004 8750.

– ENDS–

About Alpine Guru

  • Alpine Guru and Villa Guru are accommodation-only booking sites, however, Oli and Ant provide a bespoke concierge service to assist with booking flights, transfers and / or holiday extras if required.
  • Alpine and Villa Guru welcome enquiries or bookings from travel agents.
  • Oli Corkhill and Ant Cullen are available for interview or to provide expert comment / insight on the ski or luxury holiday markets.

For press information contact:

Rooster PR
James Brooke / Julie Aguilera / Kevan Barber
Email: AlpineGuru@Rooster.co.uk
Phone: +44 (0) 20 3440 8929

About Alpine Guru

Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of 300 luxury chalets, apartments and hotels throughout 35 of the best ski resorts across seven countries in Europe and North America; all on one comprehensive, polished and easy to use website.

A global brand, Alpine Guru boasts clients from over 14 different countries and has enjoyed growth of over 1,000% in its first three years, with sales figures soaring from under £100,000 in 2011/12 to over £1,000,000 in 2013/14.

The Alpine Guru brand and website has been redesigned and re-launched in July 2014. Properties in the collection have been rigorously assessed, stripped down and enhanced in order to ensure clients have access to only the very finest ski chalets, hotels, services and facilities for the 2014/15 winter season.

  • Date:
    19th Aug 2014
  • Category:
    Client News
  • Tags:
    Alpine Guru Alpine Guru Alpine Guru Alpine Guru Alpine Guru alps alps alps alps alps Chalets Chalets Chalets Chalets Chalets luxury luxury luxury luxury luxury Ski Ski Ski Ski Ski Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Kevan Barber
New Flights Make it Easier to Ski in Slovakia with Mountain Paradise

New Wizz Air route to Poprad means skiing in the Tatras...

New Flights Make it Easier to Ski in Slovakia with Mountain Paradise

NewFlightsMakeEasierSkiSlovakiaMountainParadiseFromRoosterPR

New Wizz Air route to Poprad means skiing in the Tatras is more accessible than ever.

New flights between Luton and Poprad in Slovakia will make it even easier to enjoy Mountain Paradise’s range of ski and snow packages this winter.

The flights will operate three times a week from 28 October 2014 with Wizz Air and mean guests will have just a 15 minute transfer from the airport to the slopes of the Tatra Mountains.

Guests can enjoy several ski and snowboard packages from Mountain Paradise such as the Grand Hotel High Tatras trip that includes a stay at the historic mountain hotel, which has been providing luxurious accommodation and après ski for over 100 years.

Visitors will be able to test their skills on the Tatranska Lomnica and Strbske Pleso slopes, before returning to the hotel to make use of unlimited entry to the spa facilities provided by Mountain Paradise.

The seven-night half board package is available from £899 per person for first time skiers, beginners and intermediates, and includes flights.

Those looking for more rustic accommodation in the High Tatras could stay in the family-run Pension Paula from £795 per person for a seven-night half board trip. Located in the heart of the Tatra Mountains’ Tatranska Lomnica, the picturesque lodge serves local cuisine and also has its own wine cellar, sauna with Jacuzzi and billiard room.

Alternatively, adventurous skiers could visit the Low Tatras with a seven-night stay at the Hotel Ostredok from £925 per person. The Low Tatras are perfect for all skill-levels and also offer great opportunities for freestyle skiers and snowboarders. Guests staying in the low Tatras will be able to easily navigate the 36 kilometres of pistes with chairlifts, T-bar lifts and the brand new bubble gondola.

All the packages include a six-day ski resort pass for the slopes, six day ski and snowboard equipment rental, flights from the UK and transfers where applicable.

For more information or to book, go to www.mountainparadise.co.uk.

 -ENDS-

About Mountain Paradise

Mountain Paradise is the only ATOL bonded specialist operating solely from the Tatra Mountains. Established in 2003, Mountain Paradise offers a range of holiday options including ski and snow packages on the high and low Tatras, golf weekends on the championship standard golf course, historical day trips and photography workshops and walking weekenders.  Mountain Paradise offer entire packages including flights, accommodation and guides, and have a range of high-end accommodation including the Grand Hotel Kempinski and the Grand Hotel Praha.

For more information go to www.mountainparadise.co.uk, www.facebook.com/pages/Mountain-Paradise and www.twitter.com/mountainparadis

 

For press information contact:

Rooster PR

James Brooke / Helen Batte / Tim Thackray

E-mail: MountainParadise@rooster.co.uk

Tel: +44 (0) 20 3440 8934

  • Date:
    13th Aug 2014
  • Category:
    Client News
  • Tags:
    Mountain Paradise Mountain Paradise Mountain Paradise Mountain Paradise Mountain Paradise Travel PR Travel PR Travel PR Travel PR Travel PR Wintersports Wintersports Wintersports Wintersports Wintersports
  • Author:
    Victoria Randall
Gateway Ticketing Systems UK Briefs Rooster PR

Leading ticketing provider for visitor attractions brings in PR...

IFX Appoints Rooster PR

Rapidly expanding foreign exchange consultancy looks to PR to...

Family Traveller Appoints Rooster PR

Multi-platform media company appoints leading PR & digital comms...

Hatched.co.uk to Sponsor Great Ormond Street Fundraisers

Hatched.co.ukSponsorGreatOrmondStreetFundraisersfromNorwichfromRoosterPR

Fundraising efforts in memory of three month old Beatrice Smith to be supported by online estate agent this August.

Fundraising for Great Ormond Street Hospital, in memory of her three month old baby, Beatrice, Leigh Smith is to be the third charity fundraiser to benefit from Hatched’s monthly sponsorship of individual campaigners; an innovative initiative launched by the online estate agent this summer, that enables the company to donate to numerous charities over the course of the year.

This month, a nomination came from a friend of Leigh Smith from Norwich, whose daughter, Beatrice Smith, lost her battle with a heart condition at just three months old. Six weeks after birth, Beatrice became unwell and was diagnosed with Restrictive Cardiomyopathy, a rare disease of the cardiac muscle. She was treated at GOSH by specialist cardiac teams with world-class facilities and knowledge, something much appreciated by Leigh and her family. Fundraising efforts are now aimed towards raising the £43,000 required by GOSH to purchase a £166,000 Heart and Lung Bypass machine.

Adam Day, director and founder of Hatched said: “We’re delighted to be able to help contribute towards Leigh’s Brighter Future Fund in Beatrice’s memory. As with previous months, Hatched will donate £1 for every new listing in August, traditionally a strong month for the property market!”

Last month, Hatched sponsored TOWIE’s Ricky Rayment, who is conquering his fear of heights whilst raising much needed funds for the Cure Parkinson’s Trust in memory of his late grandfather who passed away in 2003, by jumping out of a plane on a charity sky dive. After some gentle goading, Adam decided to take to the skies alongside Ricky to boost the coffers further through donations from his own friends and family. Having already raised nearly £700 on his personal JustGiving page, Adam and Hatched, together with Ricky, have managed to raise over £1,500 for the Cure Parkinson’s Trust. The sky dive was due to take place on the 17 August but high winds meant this had to be postponed – new date TBC.

To sponsor Leigh or to nominate for next month, visit Hatched’s blog: www.hatched.co.uk/about/the-blog.asp.

-Ends-

 

For further press information please contact:

James Brooke / Julie Aguilera / Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched.co.uk

Hatched.co.uk is a leading online low cost estate agent with a network of regional offices across England and Wales. Launched in May 2006, Hatched.co.uk was one of the original pioneers of the online estate agency model.

A ‘full service’ estate agent, Hatched’s fees for sales are on average 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £3,700. Lettings fees for a fully managed service start from only 6%.

The Hatched.co.uk team has over 60 year’s estate agency experience and are proud members of the National Association of Estate Agents. Hatched.co.uk aims to become one of the leading estate agency brands in the UK.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    20th Aug 2014
  • Category:
    Client News
  • Tags:
    Adam Day charity GOSH Hatched.co.uk Norwich
  • Author:
    Kevan Barber

Ski Specialist Alpine Guru Predicts Trends for Luxury Ski Market

SkiSpecialistAlpineGuruPredictsTrendsLuxurySki Market201415SeasonfromRooster

Upgrades in Switzerland; rise in serviced apartments; growth of Ultra-Luxe; season-long rentals; and retreating to the mountainside…

As the 2014/15 ski season approaches, Oli Corkhill, luxury ski expert and founder of Alpine Guru, has identified the key factors set to impact on the luxury market and has adapted product accordingly:

1. A focus on Switzerland

New working laws imposed on chalet companies operating in Switzerland requiring them to pay staff a minimum wage of £2,238 per month have led to numerous low to mid-level chalet operators pulling out of the country or significantly reducing their offering, including big players such as Crystal, Inghams, Ski Total, Esprit Ski and Neilson.

“We’re predicting that many of the chalets vacated by the mass-market operators will be snapped up by luxury developers and renovated for the high-end market.” Says Oli. “This will be very welcome in resorts such as Zermatt, where demand outstrips supply during peak periods for the high-end market.”

This season, Alpine Guru will be offering 184 chalets in 12 Swiss resorts, an increase of 20% from 2013/14.

2. Rise in luxury serviced apartments

High-end ski hotels have increasingly been working with property investment companies to enhance their offering and provide a more flexible option for guests in the form of luxury apartments that benefit from access to five-star hotel services and facilities.

“Further developments for fully serviced luxury apartments are in the pipeline across the Alps and we are pleased to be able to offer more of this type of property this season to cater for an ever increasing demand” says Oli.

Alpine Guru’s most recent additions to meet this need include Residence E-Wow in Verbier, located at the W Verbier. Being linked to the W Verbier means that guests staying at this four bedroom apartment enjoy access to the hotel’s spa, pool, sauna and hot tub. Prices start from 4,300 CHF (around £2,850) per night.

Also new for this season, the Corvatsch Tower in St Moritz is one of the Alps’ most sought after residences. This 440sqm duplex apartment has access to the traditional and glamourous Kempinski Grand Hôtel des Bains with its luxury spa. Prices start from 4,300 CHF (around £2,850) per night.

3. Demand for Ultra-Luxe

The ‘keeping up with the Joneses’ attitude of many skiers frequenting Alpine resorts (a rivalry that is sometimes as important as the skiing itself) means that the appetite for ultra-luxe chalets in the region is showing no sign of dissipating. And the offering is continually growing to meet this demand.

To make sure clients can go all-out to impress this season, Alpine Guru will be offering the brand new Chalet Mont Blanc in Megeve. With its very own fully operational heli-pad, cinema, gym, spa, underground car park for up to 12 vehicles and not one, but two swimming pools, this ski-in, ski-out 12-16 person chalet enjoys classic alpine vistas over the main village from a stuninng atrium style living area.

Guests here will be served Perrier Jouet champagne on arrival, with more of the fizzy stuff preceding dinner each night.

Prices for the whole chalet start from €120,000 (around £96,200) per week.

4. An increase in season-long rentals

Whole season rentals are becoming increasingly popular. There is an burgeoning demand from families and work colleagues who are coming together to rent luxury properties for multiple weeks in one resort over the course of the season to create a cost-effective holiday solution.

Alpine Guru has added a number of season-long rentals to their portfolio for the 2014/15 season, including the Chalet Pure Folie in Verbier, available for 375,000 CHF (around £248,000). Situated in the sought after enclave of La Tinte in Verbier, Chalet Pure Folie sleeps ten guests featuring a cinema room, gym and a spa area with steam room and sauna.

5. Getting back to nature

There is a growing trend for skiers to seek out accommodation that connects with the environment or is situated on the mountain itself. Mountain refuges have seen a renaissance and Alpine Guru predicts an increase in people combining a traditional stay in the village with a number of nights on the mountainside.

Whitepod is a luxury retreat nestled in the Swiss Alps near the small village of Les Cerniers in Switzerland. The resort is made up of 15 geodesic pod domes at the foot of the Dents du Midi range of mountains. Even in the coldest of winter days the pods remain warm and cosy with wood-burning stoves as well as space and romantic seclusion from the other pods at the retreat. A central traditional chalet building houses a relaxation area, bar and restaurant serving breakfast and dinner.

Prices here start from 360 CHF (£358) per night including breakfast.
For more information or to book your Alpine holiday, visit www.alpineguru.com or call 020 3004 8750.

– ENDS–

About Alpine Guru

  • Alpine Guru and Villa Guru are accommodation-only booking sites, however, Oli and Ant provide a bespoke concierge service to assist with booking flights, transfers and / or holiday extras if required.
  • Alpine and Villa Guru welcome enquiries or bookings from travel agents.
  • Oli Corkhill and Ant Cullen are available for interview or to provide expert comment / insight on the ski or luxury holiday markets.

For press information contact:

Rooster PR
James Brooke / Julie Aguilera / Kevan Barber
Email: AlpineGuru@Rooster.co.uk
Phone: +44 (0) 20 3440 8929

About Alpine Guru

Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of 300 luxury chalets, apartments and hotels throughout 35 of the best ski resorts across seven countries in Europe and North America; all on one comprehensive, polished and easy to use website.

A global brand, Alpine Guru boasts clients from over 14 different countries and has enjoyed growth of over 1,000% in its first three years, with sales figures soaring from under £100,000 in 2011/12 to over £1,000,000 in 2013/14.

The Alpine Guru brand and website has been redesigned and re-launched in July 2014. Properties in the collection have been rigorously assessed, stripped down and enhanced in order to ensure clients have access to only the very finest ski chalets, hotels, services and facilities for the 2014/15 winter season.

  • Date:
    19th Aug 2014
  • Category:
    Client News
  • Tags:
    Alpine Guru alps Chalets luxury Ski Travel PR
  • Author:
    Kevan Barber

New Flights Make it Easier to Ski in Slovakia with Mountain Paradise

NewFlightsMakeEasierSkiSlovakiaMountainParadiseFromRoosterPR

New Wizz Air route to Poprad means skiing in the Tatras is more accessible than ever.

New flights between Luton and Poprad in Slovakia will make it even easier to enjoy Mountain Paradise’s range of ski and snow packages this winter.

The flights will operate three times a week from 28 October 2014 with Wizz Air and mean guests will have just a 15 minute transfer from the airport to the slopes of the Tatra Mountains.

Guests can enjoy several ski and snowboard packages from Mountain Paradise such as the Grand Hotel High Tatras trip that includes a stay at the historic mountain hotel, which has been providing luxurious accommodation and après ski for over 100 years.

Visitors will be able to test their skills on the Tatranska Lomnica and Strbske Pleso slopes, before returning to the hotel to make use of unlimited entry to the spa facilities provided by Mountain Paradise.

The seven-night half board package is available from £899 per person for first time skiers, beginners and intermediates, and includes flights.

Those looking for more rustic accommodation in the High Tatras could stay in the family-run Pension Paula from £795 per person for a seven-night half board trip. Located in the heart of the Tatra Mountains’ Tatranska Lomnica, the picturesque lodge serves local cuisine and also has its own wine cellar, sauna with Jacuzzi and billiard room.

Alternatively, adventurous skiers could visit the Low Tatras with a seven-night stay at the Hotel Ostredok from £925 per person. The Low Tatras are perfect for all skill-levels and also offer great opportunities for freestyle skiers and snowboarders. Guests staying in the low Tatras will be able to easily navigate the 36 kilometres of pistes with chairlifts, T-bar lifts and the brand new bubble gondola.

All the packages include a six-day ski resort pass for the slopes, six day ski and snowboard equipment rental, flights from the UK and transfers where applicable.

For more information or to book, go to www.mountainparadise.co.uk.

 -ENDS-

About Mountain Paradise

Mountain Paradise is the only ATOL bonded specialist operating solely from the Tatra Mountains. Established in 2003, Mountain Paradise offers a range of holiday options including ski and snow packages on the high and low Tatras, golf weekends on the championship standard golf course, historical day trips and photography workshops and walking weekenders.  Mountain Paradise offer entire packages including flights, accommodation and guides, and have a range of high-end accommodation including the Grand Hotel Kempinski and the Grand Hotel Praha.

For more information go to www.mountainparadise.co.uk, www.facebook.com/pages/Mountain-Paradise and www.twitter.com/mountainparadis

 

For press information contact:

Rooster PR

James Brooke / Helen Batte / Tim Thackray

E-mail: MountainParadise@rooster.co.uk

Tel: +44 (0) 20 3440 8934

  • Date:
    13th Aug 2014
  • Category:
    Client News
  • Tags:
    Mountain Paradise Travel PR Wintersports
  • Author:
    Victoria Randall

Croatia Media Newsletter – August 2014

CroatiaNewsletterAugust2014FromRoosterPR

Destination Update:

UK & Ireland visitors to Croatia continues to rise

British visitors to Croatia increased by 11 per cent from January – July 2014 compared to the same period last year. There was also a massive 16.5 per cent increase in Irish visitors. In total, 231,794 Brits travelled to Croatia, while 25,776 Irish visitors travelled to the destination between January – July 2014. The month of July also saw a year-on-year rise with 13 per cent more British tourists heading to Croatia, while there was also a 22 per cent rise in Irish visitors. For more information on what to see and do in Croatia, please see www.croatia.hr.

Zagreb launches new mobile application

The Zagreb Tourist Board has launched a new mobile app, Zagreb Be There. The app provides five themed sightseeing tours of the city, allowing visitors to get away from the usual tourist trail when exploring the city. One of the routes, Space Explore, takes the viewer around an art installation of the solar system which has planets located around the city, while the Indie Zagreb route explores the Museum of Street Art and Museum of Broken Relationships. Other routes include Hidden Spots, Refreshing and Classical Zagreb. Users are encouraged to check-in online at various locations using the app to compete for discounts on entrance tickets. The app is free and available to download on iPhone and Android. For more information, please see here.

Five star renovation for Hotel Bellevue

Hotel Bellevue on the island of Losinj has been renovated for a new generation of hedonistic travellers, becoming the first five-star hotel on Mali Losinj. The hotel is located in Cikat, one of the most elegant bays of Losinj which has been recognised since 1966 for being a place of luxury. Hotel Bellevue now offers 185 rooms, 21 suites, private jet services and anti-stress immune care programmes. The island is renowned for its pine forests and lush vegetation, offering over 1,100 species of aromatic and healing herbs. If the island’s nature doesn’t relax you, then you could take a trip to the Spa Clinic ‘La vie en Rose’ for a holistic treatment. Located in the Kvarner Gulf, more than €50 million was invested in the redevelopment by the Jadranka Group, and it is hoped this will help Losinj become a top luxury destination. For more information or to book, please visit here.

Park Plaza Belvedere in Medulin refurbished

The Park Plaza Belvedere Hotel in the picturesque former fishing village of Medulin in Istria, has recently unveiled a complete refurbishment by Arenaturist. The hotel has expanded to 429 rooms and now also boasts a restaurant accommodating 700 people, a bar, conference hall and three meeting rooms with state-of-the-art technology. As well as introducing new indoor and outdoor sea water swimming pools, the hotel has developed its spa and wellness centre with saunas, massage rooms and whirlpools, a fitness studio and an athletic gym. There are also outdoor sport courts, a beach and a chill-out terrace on site. The Park Plaza Belvedere is perfect for a family holiday during the summer months, while it is also suited for mini sport breaks during the pre and post season. For more information, please see here.

New luxury camping site opens near Zagreb

A new luxury camping site has opened on the northern bank of Rakitje Lake, in the small town of Sveta Nedelja. Located 30 minutes from Zagreb, the ten thousand square metre-sized camp has been awarded four-star status and will have fifty spots for campervans and vehicles, four bungalows, a wine cellar, lounge bar, mini wellness facility and a children’s playground. Guests will be able to make the most of the idyllic countryside location by taking up the numerous walking, cycling and fishing opportunities. Those looking to explore the surrounding areas could also head to the nearby nature parks, Medvednica and Zumberak, or the castles and museums of the Zagorje region. For more information, please see here.

Mega Yacht Marina opens in Trogir

The 77 million Kuna investment into the Trogir Marina has recently been completed, putting the town on Croatia’s nautical map. The mega yacht Marina Trogir is located on the northern side of the island of Ciovo and gives Trogir 133 sea and 80 land berths. It is also home to four berths for mega yachts and the investor aims to create a marina that will have five anchors. Trogir’s beautiful medieval walls and maze-like streets make a perfect day trip from nearby Split for those keen to experience the town’s great range of Romanesque and Renaissance architecture. For more information, please see here.

Selce celebrates 120 years of tourism

The Adriatic seaside town of Selce, near the resort of Crikvenica, has celebrated the 120th anniversary of its tourism industry. Tourism Day was celebrated in memory of 3 August 1894 when the town opened its first public baths on the beach. The day-long celebrations included live music, free fish lunches, a boat race and a fireworks display at midnight. Selce, which can currently accommodate over 5,000 guests, is the perfect place for a relaxing beach holiday and is also close to the island of Krk and the town of Rijeka. For more information on Selce, please see here.

Events & Festivals

16 – 19 August: Days of Diocletian, Split

Diocletian’s Palace is the symbol of Split’s magnificent history and for four days during August the streets of Split are brought to life to celebrate the city’s history. The streets of the former palace are filled with passers-by in togas and tunics, while vintage carriages pass along the waterfront. The smells of Mediterranean cuisine fill the narrow streets, while colourful stalls offer delicacies and crafts from past and present. For more information please see here.

22 – 31 August 2014: Days of Beer, Karlovac

For ten days throughout the summer, the town of Karlovac near Croatia’s capital Zagreb celebrates all things beer-related on the beautiful banks of the river Korana. Karlovac lies at the confluence of four rivers, the Korana, the Mreznica, the Dobra and the Kupa, but during the festival, the locals state that the fifth river, a ‘river of beer’, flows through the town. During this time, locals enjoy a range of different beers, live music, folklore ensembles and gourmet delicacies including big Karlovac pretzels. Karlovac is the home of popular Croatian beer Karlovačko and the beautiful historic district, Zvijezda, is well worth a visit. For more information, please see here.

 23 – 25 August: What our forefathers ate, Vrbovec, Central Croatia

This rustic food festival continues to grow in popularity year-on-year with the locals of Vrbovec showcasing their culinary talents and traditional gastronomic dishes. For a weekend in August, expect the town to be awash with mouth-watering aromas as the competition for the best traditional dish takes place. There is also a number of sporting events during the weekend and a music programme for those who want to relax and soak up the atmosphere. For more information please see here.

 26 – 30 August: Liburnia Film Festival, Ičiči, Kvarner

This outdoor film festival, which celebrates its 12th year in 2014, showcases the finest talent in the Croatian documentary film industry. Taking place in the harbour of Ičiči, the festival shows the best documentaries from Croatian film makers. There are also awards for best director, best cinematographer, best editor and best sound editing. After the event, visitors can enjoy drinks on the harbour, before returning to the nearby coastal town of Opatija. For more information please see here.

28 August – 1 September: Dimensions Festival, Pula

The Dimensions electronic music festival returns to the Fort Punta Christo for its third year. With chilled out daytime beach sessions and daily boat parties, the festival plays a range of electronica, techno, house, dubstep and drum & bass. This year will also see an opening concert in Pula’s Roman amphitheatre with performances from Darkside and Caribou. For more information, please see here.

29 – 30 August: Vrbnik Wine Days, Krk Island

Croatia has a rich tradition of wines and the local viticulturists from the town of Vrbnik on the east coast of Krk Island are renowned for their fine produce. For a weekend every August, wine makers, connoisseurs and fans gather in Vrbnik to taste wine and gastronomic treats from all over the island. There are also lectures from experts and producers and plenty of wine to purchase to enjoy in your own home. As well as being home to Vrbnička žlahtina white wine, Krk is the island for gourmands, enticing visitors with delicious olive oil and cheese products. For more information, please see here.

 3 – 7 September: Outlook Festival, Pula

Outlook Festival is a celebration of soundsystem culture from its Jamaican roots to its modern day counterparts, which is recognised as Europe’s largest bass music festival. The event, which is now in its seventh year, welcomes over 400 acts playing in the 150 year old Fort Punta Christo with its 1km stretch of beach and range of boat parties. This year’s festival includes music from Busta Rhymes and Lauren Hill. While in Istria, guests could visit Pula’s Roman Amphitheatre or take a boat trip to the stunning Brijuni Islands. For more information, please see here.

-ENDS-

For further press information, please contact:

Rooster PR

Helen Batte / Jasmin Othman / Melissa Hobson / Tim Thackray

T: +44 (0)20 3440 8927

E: teamcroatia@rooster.co.uk

About Croatia

Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information visit www.croatia.hr or call on (0)20 3440 8930

  • Date:
    11th Aug 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Croatia Destination PR Travel PR
  • Author:
    Victoria Randall

Garuda Indonesia Launches Direct Flight from London to Jakarta

GarudaIndonesiaDirectFlightLondonJakarta8SeptemberFromRoosterPR

On 8 September 2014, Garuda Indonesia will introduce its direct service from London Gatwick to Jakarta via Amsterdam using the new Boeing 777-300ER. The new service is part of the airline’s strategic international network expansion programme offering customers the fastest and only direct connection between Europe and Indonesia.

Garuda Indonesia President and CEO, Emirsyah Satar said: “The opening of the London – Jakarta service will support economic activities between Indonesia and the UK, in light of the growing trade transaction between the countries each year. In addition, we hope the operation of this new route will have a positive impact on the local business scene” explained Mr Satar.

“The launching of the London – Jakarta service on 8 September 2014 is in conjunction with the government’s programme and commitment to enhance bilateral relations between our two countries, especially in the trade sector. As we all know, in 2015, the government aims to reach a total trade value of $7 billion between the two countries, an equivalent of £4.16 billion” added Mr Satar.

The London – Jakarta via Amsterdam route is the only direct service from Europe to Indonesia as well as the fastest, most comfortable and efficient. The route will connect with the Amsterdam – Jakarta non-stop service, therefore establishing the London – Amsterdam – Jakarta – Amsterdam – London service.

The new service will fly five times a week, every Monday, Wednesday, Friday, Saturday, and Sunday. Departing from London Gatwick at 13.10 LT, GA089 will arrive at Amsterdam at 15.15 LT and will depart for Jakarta at 17.00 LT, arriving in Indonesia’s capital city at 11.40 LT the next day. On the return GA 088 departs from Jakarta at 00.40 LT and arrives in Amsterdam at 09.40 LT, and will continue onwards to London, leaving Amsterdam at 11.55 LT to arrive in London Gatwick at 12.00 LT the same day.

The opening of the London – Jakarta route will offer passengers from the UK easier access to Indonesia and also to the Asia Pacific region, with the route connecting with Garuda Indonesia’s onwards service to Australia.

For the new flight, Garuda Indonesia will operate a Boeing 777-300 ER with a capacity for 314 passengers in a three-class configuration, consisting of eight seats in First Class, 38 seats in Business Class, and 268 seats in Economy Class. The fleet comes equipped with Inflight Connectivity and Live TV for all passengers, as well as Chef on Board for First Class passengers. The service offered on board will give passengers extra comfort during long-haul flights.

The availability of Inflight Connectivity on board enables passengers to connect to the internet and continue carrying out business activities throughout the flight. Meanwhile, passengers can also access Live TV or live broadcast from six international channels; CNN International, BBC World, BBC Arabic, NHK World Premium, Euronews, and CNBC, including live football matches on the sport channel.

For more information on Garuda Indonesia visit www.garuda-indonesia.com.

-Ends-

For further press information please contact:
James Brooke / Nick Wheywell / Sakhita Sharma / Kevan Barber
Rooster PR
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk

Garuda Indonesia

Garuda Indonesia is the national airline of Indonesia and provides passengers with an authentic Indonesian experience from the moment they book their trip; to the moment they collect their bags.

The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    11th Aug 2014
  • Category:
    Client News
  • Tags:
    Airline PR Consumer PR Garuda Indonesia Indonesia Travel PR
  • Author:
    Kevan Barber

Book a Princely Holiday at Pauper Prices

BookPrincelyHolidayPauperPricesFromRoosterPR

Enjoy 30% off all September flights with WOW air’s Prince Harry Sale.

WOW air, Iceland’s only low-cost airline, is offering 30% off all flights direct from London Gatwick to Reykjavik throughout September this year to celebrate Prince Harry’s 30th birthday on 15 September 2014.

The party prince has often been found enjoying some time away from the spotlight in Iceland’s rugged landscapes, visiting on two separate occasions last summer for a spot of salmon fishing and training on the Langjökull glacier for a Walking with the Wounded race across Antarctica.

Now, with WOW air’s Prince Harry sale, passengers can book a flight to the Nordic island themselves from as low as £42 one way and £84 return by booking flights at wowair.co.uk/princeharry, leaving plenty of cash left over to enjoy a right royal knees-up in the land of fire and ice. Tickets are available for purchase between now and 30 September 2014 and valid for travel throughout the Prince’s birthday month.

In addition to taking advantage of cheap and cheerful flights with WOW air’s 30% off sale, holidaymakers visiting Iceland in September can enjoy the final moments of summer as well as the start of the winter season’s best attractions. With opportunities for whale watching and exploring the inside of the dormant Thrihnukagigur volcano on an Inside the Volcano tour, there’s also a chance to catch a glimpse of the elusive Northern Lights.

WOW air currently flies daily from London Gatwick to Reykjavik with twice-daily departures on Monday, Thursday and Sunday.

For more information or to book flights please visit www.wowair.co.uk.

-Ends-

*Excluding taxes but including hand luggage allowance (one bag measuring 56cm x 45cm x 25cm) plus handbag and duty-free shopping bag.

For further press information please contact:
Nick Wheywell / Laura Jackson / Kevan Barber
Rooster PR
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk   

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 88% of flights arriving on time in 2013.

WOW air offers the lowest fares, the newest planes with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

For more information: www.wowair.co.uk

  • Date:
    5th Aug 2014
  • Category:
    Client News
  • Tags:
    Airline PR Consumer PR Iceland Travel PR
  • Author:
    James Brooke

Alpine Guru Launches All-New Website, New Branding & New Properties

AlpineGuruLaunchesAllNewWebsiteBrandingProperties201415SeasonFromRoosterPR

With an average spend of £3,500pp, Alpine Guru predicts growth to triple this season thanks to new product offering, slick new portal and streamlined user experience.

Founded in July 2011 by ski & travel enthusiasts Oli Corkhill and Ant Cullen, luxury ski site, Alpine Guru, re-launches today with new branding, an all-new website and a carefully streamlined, handpicked product offering.

Resorts and properties in the collection have been rigorously assessed, stripped down and enhanced, in order to ensure clients have access to only the very finest accommodation, services and facilities for the 2014/15 winter season.

With over 300 luxury chalets, apartments and hotels in 35 of the best ski resorts across seven destinations worldwide, new Alpine Guru product for the 2014/15 season includes 20 exclusive apartments in St. Moritz, several new mega-chalets in Courchevel and a collection of properties available to rent for the whole winter season.

In line with new sister site, Villa Guru, which launched earlier this summer, Alpine Guru offers the best search experience available to those seeking out the most exclusive accommodation for their Alpine getaway. It goes far beyond providing mere listings, featuring each property on its own dedicated microsite-style page, including spectacular photography of every aspect, every view, every living space and every bedroom, as well as exhaustive descriptions, maps and pricing. All of this information is laid out across a simple and elegant design that has been carefully developed to assist customers in gathering information and making the right choices.

Making it even easier for customers to find the perfect ski retreat, Alpine Guru is one of the only ski websites to provide quick search categories, including family friendly, spa chalets or ski-in-ski-out, and features three brand new categories this season, pulling together ultra-luxe, luxe-for-less and best boutique properties on the site.

Between them, founders and directors, Oli and Ant, look after every aspect of the running of Alpine Guru, from building the website and researching, meeting and liaising with accommodation partners, to answering sales enquiries or providing customers with concierge services in the small hours of the morning. Alpine Guru clients benefit from the ultimate in personal, tailored service and a depth of product knowledge and contacts unrivalled by the sales teams of competitor brands.

A global brand, Alpine Guru boasts a loyal customer base of high net worth individuals, families, celebrities and royals from over 15 different countries worldwide and has enjoyed remarkable growth of over 1,000% in its first three years, with sales figures soaring from under £100,000 in its first season (11/12), to over £1,000,000 this past winter (13/14).

Oli Corkhill, Co-Founder and Director said: “The Alpine Guru brand and website really needed a complete overhaul to provide a better platform for our product. We are confident that the redesign now aptly reflects the calibre of chalets and service that we are offering clients. With an ongoing focus on personal service, consistent product, impressive locations and exclusive experiences, we hope to continue to exceed client expectations with a view to tripling annual sales figures for the 2014/15 season.”

Alpine Guru rates range from circa £1,000 to upwards of £10,000 per person per week dependant on the season. The average spend for Alpine Guru clients is around £3,500 per person per week, based on exclusive use chalet bookings for 8-10 guests.

For more information or to book your Alpine holiday, visit www.alpineguru.com, call 020 3004 8750 or email info@alpineguru.com

– Ends –

Image – NEW FOR 2014/15 – Chalet Mont Blanc in Megeve. New ultra-luxe mega chalet that hits €292,500 for a 7 night stay over New Year or €300,000 for a 9 night stay over Russian Christmas. Has a heli-pad, insane furnishings and of course indoor and outdoor pools.

Notes to editors:

  • Alpine Guru and Villa Guru are accommodation-only booking sites, however, Oli and Ant provide a bespoke concierge service to assist with booking flights, transfers and / or holiday extras if required.
  • Alpine and Villa Guru welcome enquiries or bookings from travel agents.
  • Oli Corkhill and Ant Cullen are available for interview or to provide expert comment / insight on the ski or luxury holiday markets.

For further press information please contact:
James Brooke / Kevan Barber / Julie Aguilera
Rooster PR
T: +44 (0)20 3440 8930
E: AlpineGuru@rooster.co.uk

About Alpine Guru
Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of 300 luxury chalets, apartments and hotels throughout 35 of the best ski resorts across seven countries in Europe and North America; all on one comprehensive, polished and easy to use website.

A global brand, Alpine Guru boasts clients from over 14 different countries and has enjoyed growth of over 1,000% in its first three years, with sales figures soaring from under £100,000 in 2011/12 to over £1,000,000 in 2013/14.

The Alpine Guru brand and website has been redesigned and re-launched in July 2014. Properties in the collection have been rigorously assessed, stripped down and enhanced in order to ensure clients have access to only the very finest ski chalets, hotels, services and facilities for the 2014/15 winter season.

About Villa Guru
Villa Guru launched in April 2014 bringing together a collection of the world’s most luxurious properties and private islands in the most exclusive destinations across the globe.

With first-hand knowledge of the properties and destinations they sell, founders, Oli Corkhill and Ant Cullen, offer clients the ultimate personal travel planning service, leaving no stone unturned to help clients find the perfect luxury villa, private island or resort to ensure the most memorable of holiday experiences.

A detailed, slick and easy to use website takes the pain away from online searches and comparisons, providing luxury holidaymakers with the best holiday property search experience in the market today.

Launching with 32 properties and five private islands in eight destinations, Villa Guru will add to its product and destination portfolio on an ongoing basis.

  • Date:
    31st Jul 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Corporate PR Villas Wintersports
  • Author:
    James Brooke

AeroMobile Flies Sky High in 2014

AeroMobileFliesSkyHigh2014FromRoosterPR

First half of 2014 sees 30 per cent increase in connected aircraft.

Mobile phone users can now use their own devices on more than 245 aircraft across 13 different airlines*, thanks to connectivity provided by AeroMobile.

The number of aircraft offering the AeroMobile service, which allows passengers to use their own mobile phones inflight just as they would abroad, has increased by 30 per cent in the first six months of 2014.

AeroMobile’s inflight mobile network is now available on more than 430 flights every day, including on routes operated by Emirates, Etihad, Lufthansa and Virgin Atlantic.

The most recent additions to the AeroMobile-connected fleet include Qatar Airways and EVA Air, while existing airline partners, including Etihad and Lufthansa, continue to roll out the service across their long-haul fleets.

Usage has also shot up across the board compared to the same period in 2013, with data seeing the highest uptake of a massive 313 per cent and the number of inflight texts increasing by 48 per cent. With connections to the AeroMobile network up an impressive 56 per cent to just over 3 million connections, it’s clear that inflight mobile connectivity is more popular than ever.

Using the service is easy; once the aircraft reaches cruising altitude simply switch on your phone, making sure ‘Airplane Mode’ is off, and connect to the AeroMobile network. AeroMobile has active roaming agreements with more than 260 mobile phone operators, including all of the major mobile service providers in the UK, and covers over 150 countries worldwide.

“In partnership with the airlines we have really accelerated the roll-out of AeroMobile connectivity this year, meaning more passengers than ever can now use their mobile phones inflight,” said Kevin Rogers, CEO of AeroMobile.

“We’re expecting to see continued growth in airlines, aircraft passengers and usage as the AeroMobile inflight mobile network becomes embedded within the cabin experience,” continued Rogers.

“It’s certainly a very exciting time for the company as airlines can see more than ever that passengers are expecting the same level of connectivity they experience on the ground as up in the air, which means mobile as well as WiFi!” concluded Rogers.

-Ends-

Notes to Editors
* The 13 airlines currently offering inflight connectivity through AeroMobile are Emirates, Etihad Airways, KLM, Air France, Lufthansa, Qatar Airways, Transaero, SAS, Singapore Airlines, EVA Air, Virgin Atlantic, British Airways and Aer Lingus, as well as VIP Carriers Comlux, Dubai Air Wing and Presidential Flight.

For further press information, please contact:
Rooster PR
T: +44 (0)20 3440 8930
E: AeroMobile@Rooster.co.uk

About AeroMobile
AeroMobile Communications Limited is a UK-based mobile service provider for the aviation industry. AeroMobile provides world class, proven, technology and services that enable airline passengers to use their own mobile phones for voice, texting and mobile data whilst inflight.

As part of the Panasonic Group’s Global Communication Suite, AeroMobile’s services are available for installation either at the point of aircraft manufacture (line fit) or on aircraft in service (retrofit) across both Airbus and Boeing aircraft.

Since 2008, over 24 million passengers have connected to the AeroMobile network inflight.

The AeroMobile service is currently available across 13 airlines, including Emirates, Etihad, Lufthansa and Virgin Atlantic.

For more information on AeroMobile go to www.aeromobile.net

Follow us on Twitter @AeroMobile

  • Date:
    29th Jul 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Corporate PR Inflight Services Technology PR
  • Author:
    James Brooke

WOW air Solidifies Success at World Airline Awards

WOW promise high res

Icelandic carrier named 7th best low-cost airline in Europe for second year.

WOW air, Iceland’s only low-cost airline, has been named the 7th best low-cost airline in Europe for the second year running at the 2014 Skytrax World Airline Awards.

Announced at the Farnborough International Airshow on Tuesday 15 July, WOW air is the youngest airline in the top ten by almost a decade. Having been founded in November 2011, the airline operated its first flight to Paris on 31 May 2012.

Competing amongst 29 low-cost airlines in Europe, WOW air was joined in the top ten by well-established carriers such as easyJet, Norwegian and Germanwings.

Commenting on this latest accolade, WOW air’s Founder and CEO Skúli Mogensen said, “We’re immensely proud of everything we’ve achieved in WOW air’s short history and this recent recognition is particularly special since the results are compiled from surveys measuring passenger satisfaction.

“We’ve already made a huge impact on the low-cost market with consistently impressive punctuality figures and sharply increasing passenger numbers since we started flying in 2012. We look forward to continuing to emulate this success as we go from strength to strength with exciting plans for 2015,” he continued.

Compiled from one of the most comprehensive customer satisfaction surveys in the airline industry, responses for the Skytrax World Airline Awards were collated from more than 18 million passengers from 105 nationalities between August 2013 to May 2014, with questions relating to 41 key performance indicators of airline front-line product and service.

WOW air’s direct route between London Gatwick and Reykjavik costs from just £49 one way, which includes taxes and hand luggage allowance (one bag measuring 56cm x 45cm x 25cm) plus a handbag and duty-free shopping bag.

For more information, please visit www.wowair.co.uk.

-Ends-

For further press information please contact:
Nick Wheywell / Laura Jackson / Kevan Barber
Rooster PR
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 88% of flights arriving on time in 2013.

WOW air offers the lowest fares, the newest planes with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards, and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    18th Jul 2014
  • Category:
    Client News
  • Tags:
    Airline PR Consumer PR Corporate PR
  • Author:
    James Brooke

Don’t Break the Bank this Summer with Family Traveller’s Top Tips

Don'tBreakBankthisSummerwithFamilyTraveller'sTopTipsFromRoosterPR

With the holy grail of holidays looming – the great summer escape – many parents will be looking forward to family time together with some trepidation, not least because of the big expense associated with getting away from it all.

Here, editor of Family Traveller Magazine and mum-of-two Jane Anderson, offers her top five tips for getting the best value out of your summer break, with minimal fuss.

  1. Try a holiday house-swap – “Renting a private home is much cheaper than staying in hotels, but why not go one step further and try a home exchange? Your only accommodation cost will be the agency’s annual subscription and many home swappers also exchange cars, which slashes costs even further. Swap with a family that has children of a similar age and you have a ready-made family-friendly holiday home. The only downside is the housework – you’ll have to make sure your own house is presentable before you set off! Try homelink.org.uk, intervac-homeexchange.com or homeexchange.com.”
  2. Consider an all-inclusive – “Take the hassle, and hidden costs, out of holidaying with kids by opting for an all-inclusive break. As well as setting out all of your expenses up-front, you can also take advantage of kids’ clubs and entertainment to keep the family amused. There’s also the peace of mind that comes from knowing you’ll be staying somewhere with family-friendly facilities, and resorts set up specifically with children in mind are often the most safe and secure.”
  3. Travel with family or friends – “Whether it’s a multi-generational getaway with grandparents or friends that have children of a similar age, travelling in a group can cut costs and help share the responsibility, just as long as you can stand a week in each other’s company! Renting a villa for eight or ten will usually work out cheaper per person than a smaller house or apartment, and means you may be able to stretch to somewhere with a private pool. Plus having grandparents or playmates on hand will mean you might even have some time to yourselves!”
  4. Get cash back on your holiday – “A week or two away in the summer can cost thousands of pounds, but by clicking through a cashback site to book you could get hundreds of it back. The major cashback sites feature lots of the big-brand holiday providers such as First Choice, Thompson and Thomas Cook, and as well as holidays, flights and hotels you can get cashback on car hire, insurance and a whole range of holiday-related extras. Try Quidco.com or TopCashBack.co.uk. You could also consider a credit card that gives cashback, to double your money!”
  5. Negotiate! – “To haggle for your holiday you’ll need to actually visit a high street travel agent, or at least speak to them on the phone -  the personal touch is always better. A good travel agent will be able to use their industry knowledge to source deals and prices that you may not have access to, particularly if you’re building your own itinerary. If you’re opting for a package deal, then they may be able to throw in some added extras, such as free child places, attraction passes or car hire.

Jane is the editor of Family Traveller, the one-stop resource for advice and inspiration on family travel. From the UK to far-flung destinations, driving holidays and activity-filled adventures to relaxing beach-side breaks, Family Traveller offers practical advice on travelling with your children from door to destination.

-Ends-

For further press information please contact:
Rooster PR
T: 020 3440 8930
E: FamilyTraveller@Rooster.co.uk

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make travelling with your family a more rewarding experience. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and inspiration.

Family Traveller also runs an e-commerce platform with shop.familytraveller.com providing all the items you need for the family holiday.

Family Traveller Directory is a listing site that enables time poor parents to find the best family friendly accommodation, food and drink and activities in the UK. It also enables small businesses that rely on the Family market to promote their business to this lucrative audience sector.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    17th Jul 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Travel PR
  • Author:
    James Brooke

Gateway Ticketing Systems UK Briefs Rooster PR

GatewayTicketingSystemsUKBriefsRoosterPRFromRoosterPR

Leading ticketing provider for visitor attractions brings in PR support.

Gateway Ticketing Systems UK (Gateway), the company behind the ticketing for many of the UK’s leading visitor attractions, has brought in PR & digital communications agency, Rooster PR, to raise its profile in the UK and Ireland.

The fast-growing company, which was established in the UK in 2012, provides ticketing, booking and CRM solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

Rooster has been briefed to build awareness of Gateway in the UK and Ireland among potential customers across the visitor attractions industry, with a particular focus on expanding the company’s reach in the museums and heritage sector.

The agency will focus on demonstrating Gateway’s expertise in helping clients increase revenue, improve visitor satisfaction and develop their audiences and loyalty programmes.

“We’ve had a phenomenal start in the UK with several new client wins positioning us as the market leader in a relatively short period of time. With so many good news stories to tell, now is the perfect time to enlist PR support. We’re pleased to have Rooster on board and look forward to getting the Gateway story out to a wider audience,” said Andy Povey, Operations Director of Gateway Ticketing Systems UK.

“Gateway is already working with some big names in the British attractions industry and the company has some exciting announcements coming up. This is a key time to be brought on board to help raise awareness of Gateway, which offers so much more than just tickets at the gate,” said James Brooke, Managing Director of Rooster PR.

-Ends-

For further press information, please contact:
James Brooke/Helen Batte/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8930
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    4th Jun 2014
  • Category:
    Rooster News
  • Tags:
    Attractions Corporate PR Technology PR
  • Author:
    James Brooke

IFX Appoints Rooster PR

IFX_logo_blue

Rapidly expanding foreign exchange consultancy looks to PR to raise profile.  

International Foreign Exchange (IFX), one of the world’s leading specialist foreign exchange consultancies, has appointed cutting edge PR & digital communications agency, Rooster PR, to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

IFX launched in April 2005 and with 50-60 percent growth year on year for the last three years, is the fastest growing specialist foreign exchange consultancy in the UK. The company has recently embarked on an impressive expansion plan, with offices already trading in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to launching an additional five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on a wealth of topics, including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.” says Tom Greenwood, IFX COO.

Rooster’s Managing Director, James Brooke, says: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

www.internationalfx.com

-Ends-

Notes to Editors:

IFX CEO Nick Williams, COO Thomas Greenwood and Market Analyst James Easter, are available for expert comment on topics including international money transfer, exchange rate fluctuations, foreign investment and overseas property.

For further press information, please contact:
Julie Aguilera / James Brooke
T: +44 (0)20 3440 8930
E:  TeamIFX@rooster.co.uk

About IFX
Launched in April 2005, International Foreign Exchange (IFX) is one of the world’s leading and fastest growing specialist foreign exchange consultancies in the UK, with 50-60 percent year on year growth for the last three years.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Providing a tailored service for all clients, combining a depth of specialist expertise with world-class trading systems, market insights and dedicated account management, IFX’s growing client portfolio includes FTSE 250 companies, Premier League football clubs, large insurance and film production companies, and celebrities.

Headquartered in London, IFX is expanding rapidly, with offices in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to opening an additional five new offices worldwide within the next three years. IFX is the first and only fully authorised and regulated foreign exchange consultancy in Dubai.

IFX (UK) Ltd. is authorised by the Financial Services Authority for the provision of payment services, and is registered as a Money Service Business with HM Revenue & Customs.

  • Date:
    11th Apr 2014
  • Category:
    Rooster News
  • Tags:
    Corporate PR Foreign Exchange Global Reach
  • Author:
    admin

Family Traveller Appoints Rooster PR

Family Traveller Logo_black

Multi-platform media company appoints leading PR & digital comms agency.

Family Traveller, the leading media outlet dedicated to all things family and travel, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster will position Family Traveller as the default destination for authoritative advice on family travel and will profile the publication’s experts in the family travel sector, including editor Jane Anderson.

The agency will also work to place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and Publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media.”

“Bringing Rooster on board is the next step in our evolution – we are looking to continue building our awareness among those key holiday decision-makers – mums – so we become the default resource for all things family and travel.”

“Commercially, we have had fantastic support from many advertising clients in the travel sector but we are now looking to extend our offering into rich media content solutions for both travel and non-travel clients interested in our affluent audience,”  continued Dent.

James Brooke, Managing Director of Rooster PR, said: “In under a year Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. With a young family myself, I know there is demand from parents like me for quality travel content.”

“We’re delighted to be working with Family Traveller and look forward to raising awareness of this great brand over the coming months – it is certainly a welcome addition to the Rooster portfolio and reflects the increasingly diverse work we are undertaking,” continued Brooke.

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.

-Ends-

For further information please contact:
Rooster PR
E: FamilyTraveller@Rooster.co.uk
T: 020 3440 8930

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    13th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Digital Comms
  • Author:
    admin

WOW-ed by Iceland’s Winter Wilderness

WOW air Press Trip

Tempted by dramatic winterscapes, strikingly untouched nature and reports of the most spectacular Northern Lights sightings in years, we hosted a group press trip with our favourite low-cost, quirky airline, WOW air, to discover Iceland in the depths of winter.

Joined by MSN, Woman’s Own, Chat Magazine and the Daily Star, we were promptly deposited in Reykjavik on Friday afternoon by the charming crew of WOW air before enjoying a slap-up meal at Icelandic restaurant Mar. Wearing more than 20 layers between us, we set out early on Saturday morning with our guide Snorri from Icelandic adventure and activity company, Arctic Adventures.

During our two-day super jeep tour which would take us lava caving, glacier hiking and canyon trekking, interspersed with an overnight stay in a remote log cabin surrounded by three imposing glaciers, Snorri never failed to amaze us with his seemingly endless knowledge of Iceland’s history, folklore and geology, as well as his unbridled enthusiasm for glaciers and all things sub-zero. On top of all this activity, we were even lucky enough to pack in a double sighting of the elusive Northern Lights, which was certainly worth braving the freezing temperatures and howling winds, before warming up with a dip in the Blue Lagoon. Bliss!

  • Date:
    10th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Airline PR Iceland Travel PR
  • Author:
    admin

We’re Recommended!

RAR Logo Feb-Jan

How do you know if an agency is actually any good? Do you trust their flashy creds or beautiful website loaded with examples of their successes but no details of their failures?

No, you take all that with a big pinch of salt and then ask to speak to a couple of their clients. But will those 2-3 references really give you a true insight into the agency you’re looking at potentially forming a long-term relationship with?

What if there was an independent third party resource that compiled confidential client references that only you (and not the agency in question) could review? Would that help you make an informed decision?

Well, the answers are ‘yes’ and ‘absolutely yes!’

We’ve signed up to the Recommended Agency Register or RAR as it’s better known and asked our clients (14 to date and climbing) to review our service, work and results. We can’t and never will be able to see the full results, but you can!

So, check it out and if you like what our clients say about us, then get in touch and see how we can deliver a real commercial advantage for your business.

Email our MD James here.

  • Date:
    25th Feb 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Technology PR Travel PR
  • Author:
    admin

Launching a Unique All-Inclusive Offering in The Maldives

AKM Press Trip

Let’s be honest, January as a month doesn’t have a lot going for it. The mince pies are gone, you’re back to work, the weather is terrible, it has the most miserable day of the year and to top things off most of your friends are doing dryathlons so they’re far less entertaining than usual.

Luckily for us, January 2014 presented the ideal solution to escape these 31 days of desolation with an inaugural press trip to somewhere far more exotic and an awful lot warmer than London – the newly-opened five-star resort Atmosphere Kanifushi Maldives. Offering a 2km stretch of uninterrupted, white sandy beaches, an expansive turquoise lagoon, lush green vegetation and average high temperatures of 30oC, it wasn’t difficult to persuade TravelMail, MarieClaire.co.uk, The Sun, S Magazine and Woman Magazine to join us.

Atmosphere Kanifushi Maldives offers a hassle-free and affordable five-star experience in the Maldives with its premium all-inclusive plan, the Platinum Plus, which means all food, drinks and activities are paid for before you go. During our stay we were treated to a variety of dining experiences, from a la carte menus to sumptuous buffets, as well as trying wines and bubbles from all over the world and an array of exotic mocktails and cocktails.

While ensuring we enjoyed the resort’s two swimming pools, the beach and the gorgeous natural surroundings, we also took advantage of the extensive facilities with massages at the Akiri Spa, a diving lesson with the PADI licensed Dive Centre and getting stuck into the daily activity programme which included coconut tree climbing, a nature walk and talk, mocktail making lessons and basic Dhivehi language classes. There were also plenty of opportunities to get away from the resort with twice daily snorkelling excursions to a choice of seven locations, trips to local islands to discover more about daily life and the history of the Maldives and our most memorable excursion – a sunset cruise where we were joined by a school of wild dolphins.

Underlining all of the amazing experiences at Atmosphere Kanifushi Maldives is the passion and enthusiasm of the staff, who couldn’t have been more friendly or welcoming to us and certainly go the extra mile to make sure every guest has an unforgettable holiday. So here’s to the January 2015 press trip – Atmosphere Kanifushi Maldives one year on!

  • Date:
    30th Jan 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Hotels Maldives Travel PR
  • Author:
    admin

The Changing Face of Travel PR (via Gorkana.com)

James Brooke Portrait Website

Recently, Gorkana interviewed our MD James on why traditional travel PR is dead, the complexity of the modern-day press trip and his former life on the ocean. For the full article, click here.

You’ve worked in travel PR for 13 years but you think the days of the traditional travel PR are gone – tell us more.

Travel PR as we traditionally know it is dead, and I’m on a mission to change today’s outdated perception of the work we actually do for clients in the travel, tourism and leisure sectors. Yes, there will always be small boutique agencies and freelance PRs with one or two clients whose sole focus is on achieving coverage within the travel sections, but this is the minority.

Today, we are driving mainstream news and broad consumer coverage placing our clients across multiple sections of their target media. Corporate reputation and issues management is a day-to-day activity now when you’re dealing with airlines, tourist boards and travel companies. Tunisia and the Jasmine Revolution, the alleged coup d’état in The Maldives, and political unrest in Egypt, are three recent examples.

What about press trips?

Ensuring that journalists trial your product or service first-hand is a core component of all PR campaigns, otherwise how can they write about it from a truly informed perspective. As such, press trips for travel and tourism clients, destinations, hotels, airlines etc, will always be important. However, the nature and complexity of press trips or media FAMS (familiarisations) has changed radically.

Previously, we and the client would be happy if one visiting journalist produced one feature. No more. With social media and the simplification of technology enabling easy capture of video footage, the potential for a single journalist to produce a bank of coverage across multiple, often real-time, outlets is huge.

The result for us as the agency is two-fold. Firstly, the identification, pitching and securing of those key journalists. And secondly, the significant uplift in work to set up complex itineraries with the depth and variety of story angles required.

Why don’t we ever see travel brands doing stunt-led activity?

While there’s definitely a strong client desire for larger integrated campaigns often involving stunts, the reality is that the budgets are rarely there. The travel industry, while glamorous and sexy to the outsider, operates on extremely tight margins. As such, marketing, and in turn PR budgets, are always tight.

Why do you think being a travel PR gives you a good grounding in PR generally?

To succeed with travel and tourism clients, you have to be able to produce strong results on small budgets. This teaches you how to be a highly effective PR – you quickly learn how to identify the story angle that’ll achieve cut-through and then work your contacts. Ultimately, it’s about combining efficient and effective working practises with a sales-led approach to PR. We agree measurable activity and coverage targets (key performance indicators) with all clients.

We’re finding other sectors like food and drink, restaurants and bars, entertainment, retail, FMCG and technology are realising this and turning to us for a fresh approach. I’d now argue that the traditional PR silos or verticals are dead too. For example, a specialist tech agency charging a technology client a high fee for limited coverage in tech press is simply not good enough anymore. Those days are gone!

Give us an example of a recent campaign which landed your client outside the travel pages…

Here’s two:

66 news hits for our Cheapflights.co.uk ‘Best Beach Bars’ campaign including 13 broadcast (Sky News, BBC Wales, ITV Wales and BBC Radio 2) and 26 pieces of national and regional coverage. The Cheapflights team compiled a list of the world’s best beach bars with a remote pub in Wales, the Ty Coch Inn, named in third place. The team secured an exclusive with The Mirror and sold in the story to BBC Wales. It snowballed from there.

Putting Visit St. Pete/Clearwater (beach destination on Florida’s west coast) on the BBC Breakfast sofa and NBC’s Today Show. The team arranged for Cieran Kelso, an eight-year-old double amputee who learned to swim with prosthetic flippers, to swim with Winter, a dolphin at the Clearwater Marine Aquarium who uses a prosthetic tail, and starred in the movie Dolphin Tale.

What are the big challenges for the PR industry?

PR and comms no longer has to fight to prove its value. We now sit at the senior management table and are critical in developing strategy and deciding on direction. The challenge for the industry is to effectively provide solutions to the more complex challenges being thrown at us. Two challenges stand out. Firstly, how to monitor and influence reputation in today’s global 24/7 marketplace, and secondly, what digital channels will really add commercial value to a client’s business. And of course, both of these have to be tackled and answered on a tight budget.

What’s your daily media diet?

It’s pretty constant! BBC Breakfast when getting ready for work, Metro on the train, BBC News 24 and Sky News during the day (there’s a TV above my desk) plus MailOnline and Twitter, followed by The Evening Standard on the way home. And then, BBC News at 10pm and Newsnight if I’m in!

Does anything keep you awake at night?

Lots! I’m a worrier by nature, so between clients, staff, the new business pipeline and the constant quest to deliver creative campaigns, there’s always something on my mind.

What was your biggest career break?

Being headhunted by Henry Hemming, Rooster’s CEO. I was an associate director at Fleishman-Hillard and, looking back probably not quite senior or experienced enough. But he was blinded by my passion for PR and drive to grow an agency and took a punt on me.

And finally, you used to be a professional yachtsman – how did you get into PR?

Watersports, sailing, windsurfing and wakeboarding, were my passion growing up. Working for Neilson in Greece and Sunsail in New Zealand led to a professional crew position on a 100-foot superyacht. After crossing the Pacific Ocean aged 25, I started to question whether a career on boats was for life. So I flew back to London and spotted the smallest possible ad in the guardian titled Travel PR. I applied and have never looked back. Well, except for an Atlantic crossing in 2008!

  • Date:
    25th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Travel PR
  • Author:
    admin

Alpine Guru Set to Tear Up the Slopes with Rooster PR

chalet-les-lutins-verbier_09

Luxury winter accommodation provider appoints leading PR & digital communications agency to boost UK profile.

Launched in 2011, Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway.

With an impressive portfolio of over 340 luxury chalets and hotels in the world’s best resorts throughout Europe, Japan and North America, Alpine Guru offers a wide variety of properties to suit every taste from romantic escapes and family holidays to corporate weekends.

Rooster PR has been tasked with implementing a proactive PR campaign comprising core media relations and press office work to promote and position Alpine Guru as the best source of luxury winter chalets and hotels. Rooster will also profile the founders, ski enthusiasts Oli Corkhill and Ant Cullen, as winter holiday experts, highlighting their in-depth knowledge and first-hand experience of the world’s best ski resorts and jaw-dropping chalets.

Oli Corkhill, Director, commented: “We’ve handpicked the best chalets and hotels in the most exciting ski resorts in the world for our clients, and then built a website that makes it easy for them to browse the options available, safe in the knowledge that our prices will never be beaten by going direct. We’re growing quickly and are excited to have Rooster on board to help fast track our growth.”

James Brooke, Rooster PR’s Managing Director, stated: “We’re delighted to be appointed by Alpine Guru just as Brits are gearing up for the 2013 ski season. While we’ll be showcasing their impressive portfolio of properties, we’ll also be communicating their passion for mountain sports and knowledge of winter holidays – they really are Alpine Gurus!”

Rooster’s appointment is with immediate effect.

-Ends-

For further press information please contact:
James Brooke
T: +44 (0)20 3440 8930
E: AlpineGuru@rooster.co.uk

About Alpine Guru
Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of over 340 luxury chalets, apartments and hotels throughout the best ski resorts in Europe, Japan and North America; all on one easy to use website.

For more information visit: www.alpineguru.com or follow the team @alpineguru.

  • Date:
    24th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Digital Comms Wintersports
  • Author:
    admin

Launching Atmosphere Kanifushi Maldives at Duck & Waffle

SANDBANK WITH COCKTAILS Website

To officially launch new Indian Ocean resort brand, Atmosphere, and the first of its properties, Atmosphere Kanifushi Maldives, to the UK media, we hosted an intimate breakfast at Duck and Waffle on the 40th floor of London’s iconic Heron Tower.

Atmosphere’s Director of Sales & Marketing, Dinesh Bhaskar, highlighted the brand’s vision to use local expertise to craft perfectly balanced, enriching, five-star holidays in the Indian Ocean, as well as plans to develop further properties in the region after Atmosphere Kanifushi Maldives opens its doors to visitors in December 2013. He also detailed the new ‘Platinum Plus’ all-inclusive plan which marries the traditional Maldivian five-star experience with genuine value for money, allowing guests to fully relax in the luxury of their surroundings without worrying about additional costs.

Joining us to hear all about the launch and marvel at the panoramic views of London’s impressive skyline were Fabulous MagazineThe Daily Express, Elle, MSN, Travel Daily UK, Travel Weekly, TTG Luxury, Selling Long Haul, Press Association, Star Magazine and Spa Business.

  • Date:
    18th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Maldives Media Events Travel PR
  • Author:
    admin

Egyptian Tourist Authority Appoints Rooster PR

El Gouna Hotel beach for Website

London-based PR & digital communications agency briefed to communicate the reality of the tourism situation in Egypt.

Following a competitive pitch, the Egyptian Tourist Authority (ETA) has selected Rooster PR for a 12 month contract to promote tourism to the country from the UK & Ireland.

Rooster PR will raise awareness of Egypt and encourage travellers to return to the country in line with the stated travel advice from the Foreign & Commonwealth Office (FCO). Currently, the FCO has declared Egypt’s popular Red Sea region to be suitable for travel and is continuing to evaluate other areas of the country.

The incoming agency’s first priority will be to organise a press conference for the Minister of Tourism at the annual World Travel Market (WTM) from 4th – 7th November 2013. Scheduled for 4.30pm on Monday 4th, the press conference will see Egypt’s Minister of Tourism, Hisham Zaazou, address the media and answer questions on the destination’s plans for the next 12 months.

Moving forward, Rooster PR will deliver a strategic mix of tactical trade and consumer PR campaigns to promote the destination’s abundance of world-class tourism attractions.

Omayma El Husseini, Director UK & Ireland, Egyptian Tourist Authority, stated: “We want to effectively communicate that the country’s key tourism destinations are safe to visit. We are looking forward to working closely with James and his team at Rooster PR.”

Rooster PR’s Managing Director, James Brooke, commented: “As the much publicised situation in Egypt continues to improve, there is no better time to begin a proactive communications campaign for the ETA; we look forward to promoting all that is great in Egypt.”

The account will be led by Rooster PR’s Managing Director, James Brooke and Account Manager, Linda Cerminara.

Rooster’s appointment is with immediate effect.

-Ends-

Notes to Editors

  • Press Conference Details: Egypt’s Minister of Tourism, Mr. Hisham Zaazou, will host a Press Conference on Monday 4th November 2013 at 4.30pm in Platinum Suite 6 in the Press Centre during World Travel Market 2013. During the press conference, Mr. Zazou will give an update on the current situation in Egypt, the tourist authority’s plans for 2014 and be available to answer questions. To confirm your attendance, please RSVP to TeamEgypt@rooster.co.uk.

For further press information, please contact:
Rooster PR
James Brooke / Linda Cerminara / Sakhita Sharma
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk

  • Date:
    10th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Corporate PR Destination PR Egypt Travel PR
  • Author:
    admin

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What they say?

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  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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Contact: James Brooke, Managing Director

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