Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

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Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

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Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

AeroMobile's Coverage Takes Off in 2013

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for TheTelegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

Positioning Park Plaza Hotel Staff as 'Experts'

PPHE Profile Coverage

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:
    February 2013
  • Client:
    Park Plaza Hotels

Seaweed Fashion at Park Plaza

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Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully position the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    24th February 2013
  • Client:
    El Gouna

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team –James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

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HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

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HELEN BATTE

Account Director

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NICK WHEYWELL

Account Director & Digital Leader

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Croatia Media Newsletter – April 2014

Destination Update: New Archaeological tour operator launches in Croatia Timetrekkers, a...

Croatia Media Newsletter – April 2014

Dubrovnik centre resized - website

Destination Update:

New Archaeological tour operator launches in Croatia

Timetrekkers, a new tour operator offering archaeological trips to Croatia and the Adriatic has been launched. Established in 2013 by Dr Patrick Skinner, Timetrekkers works with a team of experts and have recently unveiled their first 12-night tour for 2014: “In Search of Archaeological Treasures”. The trip will start in Zagreb and end in Dubrovnik from the 7 – 18 September. The tour will take in three UNESCO World Heritage sites, Croatia’s breathtakingly beautiful scenery and the Roman provincial city of Salona Stari Grad Plain – the oldest preserved ancient Greek landscape in the world, along the way. For further information, please see here

New tourist attraction in Northern Adriatic aims to extend season

The Institute of Physical Planning hope that scuttling will become a key new tourist attraction in the Primorje-Gorski Kotar County. Scuttling is the deliberate sinking of ships and the Institute of Physical Planning believe it could be the perfect attraction to extend the tourist season to hotspots such as Rijeka, Crikvenica and Opatija, as well as the islands of Krk, Cres, Losinj and Rab. Once sunk, these ships become marine shelters and become inhabited by weird and wonderful sea organisms, making them fascinating sites for divers. For more information, please see here.

Croatia – home to the World’s Best Sheep Milk Cheese Producer

Sirana Gligora, based in Kolan, won the Best Sheep Milk Cheese category at the 30th World Cheese Championships in March. Hosted in America’s cheese capital Wisconsin, 2,619 cheeses from 22 countries across the world were sniffed, cut, bored and tasted by international cheese experts. The cheese, named “Paški sir iz maslinove komine” stood out among famous American, Spanish and Italian sheep milk cheese and won the top prize, demonstrating the outstanding quality of cheese available in Croatia. This achievement is a first for the country, as it is the first time a Croatian cheese has struck gold at the championships. For further information, see here.

Croatia’s capital among Europe’s Cheapest Cities for Travellers

Zagreb was listed as the tenth cheapest European city for travellers on a budget, according to the European Backpacker Index for 2014. A day’s budget in Croatia’s capital averaged at just $38.95 (£23.42). The findings are based on the price of a good-rated hostel bed, two public transportation rides, three budget meals, the average cost of cultural attractions and three inexpensive beers or wines. Whilst in Zagreb, visitors could take a trip up the Zagreb Eye or blend in with the locals with a leisurely coffee along Tkalčićeva Street. For more information, see here or here.

Events & Festivals:

12 April – 28 September 2014: Zagreb Time Machine

Now in its ninth year and lasting for six months, Zagreb’s streets, squares and Maksimir Park will feature the popular Zagreb Time Machine. Locals and visitors alike can expect a nostalgic journey through Zagreb’s historical, spiritual, political and cultural past, including the changing of the ceremonial guard in front of St Mark’s Church. Appropriately named the “Zagreb Time Machine”, visitors will be taken back in time as they explore the old town of Zagreb and stumble upon street performers, singers of old parlour ballads or buy vegetables from women dressed in traditional folk-wear typical of Zagreb’s past at the Dolac market. For more information, please see here.

13 – 18 April 2014: In the Fairy Tale World of Ivana Brlić Mažuranić

Citizens of Slavonski Brod come together to celebrate the works of famous Croatian author Ivana Brlić Mažuranić, who spent some of her life there. For one week every year, the town becomes a pigment of every child’s imagination, as her works are celebrated via literary, theatre, art and photo events such as workshops, performances and exhibitions. Starting with a play at Ivana Square and ending with another at a primary school named after her, Ivana Brlić Mažuranić’s fairy tales come to life, providing visitors with entertainment dedicated to children. For more information, please see here.

17 April 2014:  Following the Cross, Jelsa

Following the Cross is a long-standing tradition on the island of Hvar during Holy Week and has been so for the last 500 years. The procession takes place on Great Thursday each year and is attended by six parishes around the island, including Jelsa, Pitva, Vrisnik, Svirče, Vrbanje and Vrboska. Astonishingly, although participants from the six separate parishes take part in the procession, they never actually meet, even though they walk in the same direction. For more information, see here.

25 – 27 April 2014: Zadar County Flower Festival

For the past 14 years, the Zadar County Flower Festival in Sv. Filip I Jakov has continued to be a hub for exhibiting an exquisite selection of flowers from the region. Held in the town centre and waterfront, the festival is the perfect weekend excursion for those keen to explore Croatia’s natural beauty. In addition, visitors can visit art exhibitions, presentations, flower arranging classes, eco-workshops and fashion shows in stalls scattered around the area. Visitors to Zadar should also take this opportunity to take in the inspiring light and sound display on the harbour front thanks to the Sea organ and Sun Salutation art installations. For more information, see here.

2 – 11 May 2014: International Festival of Small Theatre, Rijeka

Having become one of Europe’s best known gatherings for theatre enthusiasts, the International Festival of Small Theatre is renowned for its unconventionally unique approach to the performing arts. Since its inception in 1999, it has presented a broad range of contemporary theatre productions in an intimate yet lively atmosphere, creating a truly exceptional theatre experience. With 13 awards up for grabs, theatre companies from across Europe, including the UK, Switzerland, Belgium and Germany attend, making it one of Croatia’s most prestigious theatre festivals. For more information about the festival, please see here.

-Ends-

For further press information, please contact:
Helen Batte / Jasmin Othman / Tim Thackray
T: +44 (0)20 3440 8927
E: teamcroatia@rooster.co.uk

About Croatia
Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information visit www.croatia.hr or call on (0)20 3440 8930.

  • Date:
    10th Apr 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Consumer PR Consumer PR Consumer PR Consumer PR Croatia Croatia Croatia Croatia Croatia Destination PR Destination PR Destination PR Destination PR Destination PR Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    admin
Inflight Mobile Picks Up Pace with British Travellers

Mobile data and text messaging at 30,000ft prove a hit with...

Inflight Mobile Picks Up Pace with British Travellers

Aeromobile- Iphone

Mobile data and text messaging at 30,000ft prove a hit with Brits.

British travellers are more likely to pick up their mobile phones inflight to send an email or browse the web than to make a call from the aircraft cabin.

More than three quarters of travellers surveyed by AeroMobile, a leading mobile phone operator for the aviation industry, said they would use mobile-enabled internet access to check emails, browse the internet or update their Facebook or Twitter status at 30,000ft.

More than half (55 per cent) would opt to send a text message and a quarter would use an instant messaging service, but fewer than a third (17 per cent) would make a call inflight.

Almost half of respondents said that inflight mobile services would help them alleviate the boredom of long hours spent in an aircraft cabin and over a third are looking to their own mobile devices to keep them entertained.

Almost half of people questioned said they expect inflight mobile connectivity to become standard in the next few years and over a third believe an airline with an inflight mobile service is cutting edge.

“The results of this survey certainly reflect our experience at AeroMobile,” said Kevin Rogers, CEO of AeroMobile.

“In 2013 we saw close to an 80 per cent increase in the number of travellers using their mobile phones in the aircraft cabin and data usage on our network went up ten-fold. We also saw a 50 per cent increase in SMS traffic.”

The AeroMobile network allows passengers to roam just as they would abroad. The company has live roaming agreements with over 250 mobile phone operators worldwide, including EE, O2, Vodafone and Three in the UK.

The service is available across eleven airlines including Virgin Atlantic, Etihad, Emirates and Lufthansa.

-Ends-

Notes to Editors:

The One Poll survey questioned 2,000 UK consumers in March 2014

For further press information, please contact:
Rooster PR
T: +44 (0)20 3440 8930
E: AeroMobile@Rooster.co.uk

About AeroMobile
AeroMobile Communications Limited is a UK-based mobile service provider for the aviation industry.  AeroMobile provides world class, proven, technology and services that enable airline passengers to use their own mobile phones for voice, texting and mobile data whilst inflight.

As part of the Panasonic Group’s Global Communication Suite, AeroMobile’s services are available for installation either at the point of aircraft manufacture (line fit) or on aircraft in service (retrofit) across both Airbus and Boeing aircraft.

Since 2008, over 24 million passengers have connected to the AeroMobile network inflight.

The AeroMobile service is currently available across eleven airlines, including Emirates, Etihad and Virgin Atlantic and Lufthansa.

For more information on AeroMobile, please go to www.aeromobile.net.

Follow us on Twitter @AeroMobile.

  • Date:
    9th Apr 2014
  • Category:
    Client News
  • Tags:
    Corporate PR Corporate PR Corporate PR Corporate PR Corporate PR Inflight Services Inflight Services Inflight Services Inflight Services Inflight Services Technology PR Technology PR Technology PR Technology PR Technology PR
  • Author:
    admin
Sherlock Holmes Film & Literary Evening for World Book Night

Park Plaza Sherlock Holmes London to Host Fun Filled Holmes Event...

Sherlock Holmes Film & Literary Evening for World Book Night

4 generations of Sherlock Holmes image

Park Plaza Sherlock Holmes London to Host Fun Filled Holmes Event and Raise Funds for the National Literacy Trust.

To celebrate World Book Night on 23 April, Park Plaza Sherlock Holmes London will host a fun filled Holmes themed event, taking guests back to 1895 with Victorian food and drink and offering a reward for those donning the most impressive Victorian costume.

Together with specialist Sherlock Holmes publisher, MX Publishing, Park Plaza Sherlock Holmes London will welcome guests to enjoy an evening celebrating all things Sherlock, with all ticket proceeds going to the National Literacy Trust, helping to raise literacy among the UK’s most disadvantaged communities.

Special guests will include bestselling author, Dan Andriacco, via satellite from Cincinnati. Dan has published six Sherlock Holmes novels, including ‘No Police Like Holmes’ and will be launching the second novel in his collaboration series with equally renowned Holmes writer, Kieran McMullen, The Poisoned Penman, on 15th May.

As well as a live Q&A with Dan, activities will include the screening of the award winning first episodes of a Sherlock Holmes web series and a Sherlock Holmes themed quiz, with prizes for the winning team.

The event will take place between 6.30pm and 9.30pm in Park Plaza Sherlock Holmes London’s Watson’s Lounge and guests purchasing tickets will also benefit from discounted drinks throughout the evening, an exclusive offer for overnight stays at the hotel, and an exclusive lifetime discount on purchases from the newly launched Watson’s Lounge bookshop; a dedicated online Sherlock Holmes themed bookstore.

Tickets cost £5 per person and include:

  • Sherlock Holmes themed cocktail and canapés
  • Live author Q&A
  • Prizes for the best Victorian Dress
  • Entry to the Sherlock Holmes Quiz
  • Screening of the first episodes of a Sherlock Holmes Web Series
  • £5 donation to  the National Literacy Trust
  • 20% discount on drinks at the bar throughout the evening
  • 20% off best available rate for a future overnight stays at Park Plaza Sherlock Holmes Hotel (subject to availability)
  • Lifetime discount on purchases from the Watson’s Lounge Bookshop

To book your place: http://bit.ly/1mOTI3h

Sherlock fans can follow Park Plaza and MX Publishing Sherlock themed events by following twitter handles @parkplaza and @mxpublishing, using the hashtag #sherlockevents.

NOTE: Limited media places are available should you wish to attend this event. 

Park Plaza Sherlock Holmes London and MX Publishing will be running a number of Holmes themed events throughout the year, including a Sherlock Holmes London Tour, World Record attempt, Theatre Evening and author Q&A to celebrate Sir Arthur Conan Doyle’s 155th birthday on 22ndMay.

Please contact Julie Aguilera at Rooster PR to confirm interest in attending
julie.aguilera@rooster.co.uk / 020 3440 8930

Park Plaza Sherlock Holmes is a four-star boutique hotel in the heart of London. Located on Baker Street, the hotel is near to popular destinations such as Madame Tussauds and the Sherlock Holmes Museum. Marylebone High Street and Oxford Street, some of the best shopping locations in the Capital, are just a few minutes’ walk.

For more information on Park Plaza Sherlock Holmes London, please visit www.parkplaza.com/sherlockholmes

For more information on the National Literacy Trust, visit www.literacytrust.org.uk

Image: cover of ‘Sherlock’s Home – The Empty House’

-Ends-

For further press information, please contact:
Julie Aguilera / Nick Wheywell / Laura Jackson
Rooster PR
T: 020 3440 8930
E: ParkPlazaHotels@Rooster.co.uk

Note to Editors:

PPHE Hotel Group Limited owns, leases, develops, operates and franchises full service upscale and lifestyle hotels in major gateway cities and regional centres, predominantly in Europe.  The majority of the Group’s hotels operate under two distinct brands, Park Plaza Hotels & Resorts and art’otel®.

The Group has an exclusive licence from Carlson, a global privately held hospitality and travel company, to develop and operate Park Plaza Hotels & Resorts in Europe, the Middle East and Africa. The art’otel brand is fully owned by PPHE Hotel Group and it has a minority ownership interest in the Arenaturist group, one of Croatia’s leading hospitality companies.

Through its strategic partnership with Carlson, PPHE Hotel Group has access to their powerful reservation and distribution system, loyalty programmes such as Club Carlson for guests and Look To BookSM for travel agents, 23 airline partnerships and cross-selling opportunities.

The portfolio of owned, leased, managed and franchised hotels comprises 38 hotels offering a total of more than 8,200 rooms. The development pipeline includes four new hotels, which together are expected to add nearly 800 rooms to the portfolio by the end of 2015.

PPHE Hotel Group’s shares are admitted to trading on the main list of the LSE (Standard Listing).

Our company:

www.pphe.com

Our brands:

www.parkplaza.com

www.artotels.com

www.arenaturist.com

For images and logos visit www.vfmii.com/parkplaza

Join us online: www.pphe.com/socialmedia

About the National Literacy Trust
We are a national charity dedicated to raising literacy levels in the UK. Our research and analysis make us the leading authority on literacy. We run projects in the poorest communities, campaign to make literacy a priority for politicians and parents, and support schools.

Visit www.literacytrust.org.uk to find out more, donate or sign up for a free email newsletter. You can also find us on Facebook and follow us on Twitter.

Phone us on 020 7587 1842 or email contact@literacytrust.org.uk.

The National Literacy Trust is a registered charity no. 1116260 and a company limited by guarantee no. 5836486 registered in England and Wales and a registered charity in Scotland no. SC042944. Registered address: 68 South Lambeth Road, London SW8 1RL.

  • Date:
    9th Apr 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Consumer PR Consumer PR Consumer PR Consumer PR Events Events Events Events Events Hotels Hotels Hotels Hotels Hotels Park Plaza Hotels Park Plaza Hotels Park Plaza Hotels Park Plaza Hotels Park Plaza Hotels
  • Author:
    admin
IFX Appoints Rooster PR

Rapidly expanding foreign exchange consultancy looks to PR to...

Family Traveller Appoints Rooster PR

Multi-platform media company appoints leading PR & digital comms...

WOW-ed by Iceland’s Winter Wilderness

Tempted by dramatic winterscapes, strikingly untouched nature and reports...

Croatia Media Newsletter – April 2014

Dubrovnik centre resized - website

Destination Update:

New Archaeological tour operator launches in Croatia

Timetrekkers, a new tour operator offering archaeological trips to Croatia and the Adriatic has been launched. Established in 2013 by Dr Patrick Skinner, Timetrekkers works with a team of experts and have recently unveiled their first 12-night tour for 2014: “In Search of Archaeological Treasures”. The trip will start in Zagreb and end in Dubrovnik from the 7 – 18 September. The tour will take in three UNESCO World Heritage sites, Croatia’s breathtakingly beautiful scenery and the Roman provincial city of Salona Stari Grad Plain – the oldest preserved ancient Greek landscape in the world, along the way. For further information, please see here

New tourist attraction in Northern Adriatic aims to extend season

The Institute of Physical Planning hope that scuttling will become a key new tourist attraction in the Primorje-Gorski Kotar County. Scuttling is the deliberate sinking of ships and the Institute of Physical Planning believe it could be the perfect attraction to extend the tourist season to hotspots such as Rijeka, Crikvenica and Opatija, as well as the islands of Krk, Cres, Losinj and Rab. Once sunk, these ships become marine shelters and become inhabited by weird and wonderful sea organisms, making them fascinating sites for divers. For more information, please see here.

Croatia – home to the World’s Best Sheep Milk Cheese Producer

Sirana Gligora, based in Kolan, won the Best Sheep Milk Cheese category at the 30th World Cheese Championships in March. Hosted in America’s cheese capital Wisconsin, 2,619 cheeses from 22 countries across the world were sniffed, cut, bored and tasted by international cheese experts. The cheese, named “Paški sir iz maslinove komine” stood out among famous American, Spanish and Italian sheep milk cheese and won the top prize, demonstrating the outstanding quality of cheese available in Croatia. This achievement is a first for the country, as it is the first time a Croatian cheese has struck gold at the championships. For further information, see here.

Croatia’s capital among Europe’s Cheapest Cities for Travellers

Zagreb was listed as the tenth cheapest European city for travellers on a budget, according to the European Backpacker Index for 2014. A day’s budget in Croatia’s capital averaged at just $38.95 (£23.42). The findings are based on the price of a good-rated hostel bed, two public transportation rides, three budget meals, the average cost of cultural attractions and three inexpensive beers or wines. Whilst in Zagreb, visitors could take a trip up the Zagreb Eye or blend in with the locals with a leisurely coffee along Tkalčićeva Street. For more information, see here or here.

Events & Festivals:

12 April – 28 September 2014: Zagreb Time Machine

Now in its ninth year and lasting for six months, Zagreb’s streets, squares and Maksimir Park will feature the popular Zagreb Time Machine. Locals and visitors alike can expect a nostalgic journey through Zagreb’s historical, spiritual, political and cultural past, including the changing of the ceremonial guard in front of St Mark’s Church. Appropriately named the “Zagreb Time Machine”, visitors will be taken back in time as they explore the old town of Zagreb and stumble upon street performers, singers of old parlour ballads or buy vegetables from women dressed in traditional folk-wear typical of Zagreb’s past at the Dolac market. For more information, please see here.

13 – 18 April 2014: In the Fairy Tale World of Ivana Brlić Mažuranić

Citizens of Slavonski Brod come together to celebrate the works of famous Croatian author Ivana Brlić Mažuranić, who spent some of her life there. For one week every year, the town becomes a pigment of every child’s imagination, as her works are celebrated via literary, theatre, art and photo events such as workshops, performances and exhibitions. Starting with a play at Ivana Square and ending with another at a primary school named after her, Ivana Brlić Mažuranić’s fairy tales come to life, providing visitors with entertainment dedicated to children. For more information, please see here.

17 April 2014:  Following the Cross, Jelsa

Following the Cross is a long-standing tradition on the island of Hvar during Holy Week and has been so for the last 500 years. The procession takes place on Great Thursday each year and is attended by six parishes around the island, including Jelsa, Pitva, Vrisnik, Svirče, Vrbanje and Vrboska. Astonishingly, although participants from the six separate parishes take part in the procession, they never actually meet, even though they walk in the same direction. For more information, see here.

25 – 27 April 2014: Zadar County Flower Festival

For the past 14 years, the Zadar County Flower Festival in Sv. Filip I Jakov has continued to be a hub for exhibiting an exquisite selection of flowers from the region. Held in the town centre and waterfront, the festival is the perfect weekend excursion for those keen to explore Croatia’s natural beauty. In addition, visitors can visit art exhibitions, presentations, flower arranging classes, eco-workshops and fashion shows in stalls scattered around the area. Visitors to Zadar should also take this opportunity to take in the inspiring light and sound display on the harbour front thanks to the Sea organ and Sun Salutation art installations. For more information, see here.

2 – 11 May 2014: International Festival of Small Theatre, Rijeka

Having become one of Europe’s best known gatherings for theatre enthusiasts, the International Festival of Small Theatre is renowned for its unconventionally unique approach to the performing arts. Since its inception in 1999, it has presented a broad range of contemporary theatre productions in an intimate yet lively atmosphere, creating a truly exceptional theatre experience. With 13 awards up for grabs, theatre companies from across Europe, including the UK, Switzerland, Belgium and Germany attend, making it one of Croatia’s most prestigious theatre festivals. For more information about the festival, please see here.

-Ends-

For further press information, please contact:
Helen Batte / Jasmin Othman / Tim Thackray
T: +44 (0)20 3440 8927
E: teamcroatia@rooster.co.uk

About Croatia
Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information visit www.croatia.hr or call on (0)20 3440 8930.

  • Date:
    10th Apr 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Croatia Destination PR Travel PR
  • Author:
    admin

Inflight Mobile Picks Up Pace with British Travellers

Aeromobile- Iphone

Mobile data and text messaging at 30,000ft prove a hit with Brits.

British travellers are more likely to pick up their mobile phones inflight to send an email or browse the web than to make a call from the aircraft cabin.

More than three quarters of travellers surveyed by AeroMobile, a leading mobile phone operator for the aviation industry, said they would use mobile-enabled internet access to check emails, browse the internet or update their Facebook or Twitter status at 30,000ft.

More than half (55 per cent) would opt to send a text message and a quarter would use an instant messaging service, but fewer than a third (17 per cent) would make a call inflight.

Almost half of respondents said that inflight mobile services would help them alleviate the boredom of long hours spent in an aircraft cabin and over a third are looking to their own mobile devices to keep them entertained.

Almost half of people questioned said they expect inflight mobile connectivity to become standard in the next few years and over a third believe an airline with an inflight mobile service is cutting edge.

“The results of this survey certainly reflect our experience at AeroMobile,” said Kevin Rogers, CEO of AeroMobile.

“In 2013 we saw close to an 80 per cent increase in the number of travellers using their mobile phones in the aircraft cabin and data usage on our network went up ten-fold. We also saw a 50 per cent increase in SMS traffic.”

The AeroMobile network allows passengers to roam just as they would abroad. The company has live roaming agreements with over 250 mobile phone operators worldwide, including EE, O2, Vodafone and Three in the UK.

The service is available across eleven airlines including Virgin Atlantic, Etihad, Emirates and Lufthansa.

-Ends-

Notes to Editors:

The One Poll survey questioned 2,000 UK consumers in March 2014

For further press information, please contact:
Rooster PR
T: +44 (0)20 3440 8930
E: AeroMobile@Rooster.co.uk

About AeroMobile
AeroMobile Communications Limited is a UK-based mobile service provider for the aviation industry.  AeroMobile provides world class, proven, technology and services that enable airline passengers to use their own mobile phones for voice, texting and mobile data whilst inflight.

As part of the Panasonic Group’s Global Communication Suite, AeroMobile’s services are available for installation either at the point of aircraft manufacture (line fit) or on aircraft in service (retrofit) across both Airbus and Boeing aircraft.

Since 2008, over 24 million passengers have connected to the AeroMobile network inflight.

The AeroMobile service is currently available across eleven airlines, including Emirates, Etihad and Virgin Atlantic and Lufthansa.

For more information on AeroMobile, please go to www.aeromobile.net.

Follow us on Twitter @AeroMobile.

  • Date:
    9th Apr 2014
  • Category:
    Client News
  • Tags:
    Corporate PR Inflight Services Technology PR
  • Author:
    admin

Sherlock Holmes Film & Literary Evening for World Book Night

4 generations of Sherlock Holmes image

Park Plaza Sherlock Holmes London to Host Fun Filled Holmes Event and Raise Funds for the National Literacy Trust.

To celebrate World Book Night on 23 April, Park Plaza Sherlock Holmes London will host a fun filled Holmes themed event, taking guests back to 1895 with Victorian food and drink and offering a reward for those donning the most impressive Victorian costume.

Together with specialist Sherlock Holmes publisher, MX Publishing, Park Plaza Sherlock Holmes London will welcome guests to enjoy an evening celebrating all things Sherlock, with all ticket proceeds going to the National Literacy Trust, helping to raise literacy among the UK’s most disadvantaged communities.

Special guests will include bestselling author, Dan Andriacco, via satellite from Cincinnati. Dan has published six Sherlock Holmes novels, including ‘No Police Like Holmes’ and will be launching the second novel in his collaboration series with equally renowned Holmes writer, Kieran McMullen, The Poisoned Penman, on 15th May.

As well as a live Q&A with Dan, activities will include the screening of the award winning first episodes of a Sherlock Holmes web series and a Sherlock Holmes themed quiz, with prizes for the winning team.

The event will take place between 6.30pm and 9.30pm in Park Plaza Sherlock Holmes London’s Watson’s Lounge and guests purchasing tickets will also benefit from discounted drinks throughout the evening, an exclusive offer for overnight stays at the hotel, and an exclusive lifetime discount on purchases from the newly launched Watson’s Lounge bookshop; a dedicated online Sherlock Holmes themed bookstore.

Tickets cost £5 per person and include:

  • Sherlock Holmes themed cocktail and canapés
  • Live author Q&A
  • Prizes for the best Victorian Dress
  • Entry to the Sherlock Holmes Quiz
  • Screening of the first episodes of a Sherlock Holmes Web Series
  • £5 donation to  the National Literacy Trust
  • 20% discount on drinks at the bar throughout the evening
  • 20% off best available rate for a future overnight stays at Park Plaza Sherlock Holmes Hotel (subject to availability)
  • Lifetime discount on purchases from the Watson’s Lounge Bookshop

To book your place: http://bit.ly/1mOTI3h

Sherlock fans can follow Park Plaza and MX Publishing Sherlock themed events by following twitter handles @parkplaza and @mxpublishing, using the hashtag #sherlockevents.

NOTE: Limited media places are available should you wish to attend this event. 

Park Plaza Sherlock Holmes London and MX Publishing will be running a number of Holmes themed events throughout the year, including a Sherlock Holmes London Tour, World Record attempt, Theatre Evening and author Q&A to celebrate Sir Arthur Conan Doyle’s 155th birthday on 22ndMay.

Please contact Julie Aguilera at Rooster PR to confirm interest in attending
julie.aguilera@rooster.co.uk / 020 3440 8930

Park Plaza Sherlock Holmes is a four-star boutique hotel in the heart of London. Located on Baker Street, the hotel is near to popular destinations such as Madame Tussauds and the Sherlock Holmes Museum. Marylebone High Street and Oxford Street, some of the best shopping locations in the Capital, are just a few minutes’ walk.

For more information on Park Plaza Sherlock Holmes London, please visit www.parkplaza.com/sherlockholmes

For more information on the National Literacy Trust, visit www.literacytrust.org.uk

Image: cover of ‘Sherlock’s Home – The Empty House’

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For further press information, please contact:
Julie Aguilera / Nick Wheywell / Laura Jackson
Rooster PR
T: 020 3440 8930
E: ParkPlazaHotels@Rooster.co.uk

Note to Editors:

PPHE Hotel Group Limited owns, leases, develops, operates and franchises full service upscale and lifestyle hotels in major gateway cities and regional centres, predominantly in Europe.  The majority of the Group’s hotels operate under two distinct brands, Park Plaza Hotels & Resorts and art’otel®.

The Group has an exclusive licence from Carlson, a global privately held hospitality and travel company, to develop and operate Park Plaza Hotels & Resorts in Europe, the Middle East and Africa. The art’otel brand is fully owned by PPHE Hotel Group and it has a minority ownership interest in the Arenaturist group, one of Croatia’s leading hospitality companies.

Through its strategic partnership with Carlson, PPHE Hotel Group has access to their powerful reservation and distribution system, loyalty programmes such as Club Carlson for guests and Look To BookSM for travel agents, 23 airline partnerships and cross-selling opportunities.

The portfolio of owned, leased, managed and franchised hotels comprises 38 hotels offering a total of more than 8,200 rooms. The development pipeline includes four new hotels, which together are expected to add nearly 800 rooms to the portfolio by the end of 2015.

PPHE Hotel Group’s shares are admitted to trading on the main list of the LSE (Standard Listing).

Our company:

www.pphe.com

Our brands:

www.parkplaza.com

www.artotels.com

www.arenaturist.com

For images and logos visit www.vfmii.com/parkplaza

Join us online: www.pphe.com/socialmedia

About the National Literacy Trust
We are a national charity dedicated to raising literacy levels in the UK. Our research and analysis make us the leading authority on literacy. We run projects in the poorest communities, campaign to make literacy a priority for politicians and parents, and support schools.

Visit www.literacytrust.org.uk to find out more, donate or sign up for a free email newsletter. You can also find us on Facebook and follow us on Twitter.

Phone us on 020 7587 1842 or email contact@literacytrust.org.uk.

The National Literacy Trust is a registered charity no. 1116260 and a company limited by guarantee no. 5836486 registered in England and Wales and a registered charity in Scotland no. SC042944. Registered address: 68 South Lambeth Road, London SW8 1RL.

  • Date:
    9th Apr 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Events Hotels Park Plaza Hotels
  • Author:
    admin

Istria is Irresistible to Irish Families this Summer

Motovun website

New routes and attractions make Istria the perfect family-friendly destination.

With direct flights from Ireland from 19 April and the new Istralandia Aquapark opening in June, the Croatian region of Istria is set to welcome even more Irish families seeking a memorable holiday this summer.

The new Aer Lingus route from Dublin to Pula takes less than three hours and with return fares starting from €132, the heart-shaped Croatian peninsula represents a quick and affordable getaway for Irish holidaymakers.

Istralandia AquaPark, due to open in time for the summer holidays, is an exciting addition to the region’s family-friendly offerings with over 20 different slides and a large artificial wave pool, as well as a replica of the world’s largest truffle and a hydromassage pool for the adults.

Other family-friendly attractions in Istria, include Dinopark Funtana, located near Porec, where life-size dinosaurs emerge from the beautiful Istrian countryside and Pula Aquarium, where the Adriatic’s fascinating marine life comes alive.

“Last year saw a 31 per cent rise in Irish visitors compared to 2012 and with Pula joining Dubrovnik as Aer Lingus’ second destination in Croatia, we hope to encourage even more Irish holidaymakers to our shores in 2014,” said Tonko Rilović, UK and Ireland Director of the CNTO.

“With the help of our trade partners, we hope to show that Istria offers plenty of choice for families whatever their budget for more than just a bucket and spade holiday, including inspiring visits to the atmospheric Roman amphitheatre in Pula, the region’s underwater caves and the energetic high rope courses at Glavani Adventure Park,” continued Rilović.

Istria also boasts a range of accommodation for the whole family from all-inclusive resorts with a packed Kids Club programme, private villas and seaside apartments to four-star hotels and top class scenic camping sites.

While the gastronomic heart of Croatia will also prove popular with every member of the family, as adults can indulge in the region’s award-winning wines, the freshest seafood and prized white truffles, while children will love the variety of delicious creamy ice cream.

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For further press information, please contact:
Helen Batte / Jasmin Othman / Tim Thackray
E: teamcroatia@rooster.co.uk
T: +44 (0) 20 3440 8930

About Istria
Croatia’s westernmost region and the largest peninsula of the Adriatic offers travellers a warm welcome, delicious local cuisine, fascinating roman history and attractions to suit all ages visit after visit. With its rolling hills overlooking lush wheat fields and valleys, white-topped mountains, award-winning vineyards and olive groves, as well as the inviting crystal clear waters of the Adriatic, Istria is a feast for all the senses. To find out more about holidaying in Istria, please go to www.istra.hr.

About Croatia
Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information on what to see and do in Croatia, please visit www.croatia.hr.

  • Date:
    3rd Apr 2014
  • Category:
    Client News
  • Tags:
    Croatia Destination PR Tourist Board PR
  • Author:
    admin

WOW air Gears Up for WOW Cyclothon Around Iceland

WOW-Cyclothon

Low-cost airline’s third annual cycling race returns in June 2014.

From 24 – 27 June 2014, the third annual WOW Cyclothon will see keen cyclists from around the world competing to be crowned the fastest team to pedal around Iceland’s Highway 1, a whopping 827 mile ring road that loops around the entire country.

Taking place under the midnight sun, the non-stop relay race is the only one of its kind in Iceland. Usually completed in less than 48 hours, teams consist of one, four or ten riders, who cycle in a relay format non-stop for the entire route, followed by their support vehicle. With the ten rider teams offering the easiest option, this category means less experienced cyclists can take part too and many companies have signed up to the Cyclothon as a team building exercise for their employees.

Starting and finishing in Reykjavik, the challenging route steers participants past Iceland’s most stunning landscapes in the midnight sun, including glaciers, mighty waterfalls, the spectacular coastal line, fjords, national parks and striking volcanoes.

Conceived in 2012 by WOW air’s CEO and founder, Skúli Mogensen, the competition has grown in popularity each year, with 2014 promising to be the most competitive race to date.

As the main race sponsor, WOW air awards flight tickets as prizes for each member of the winning female and male teams. Open to cyclists of all abilities with all types of bikes, registration closes on 20 May and costs £268 (50,000ISK) for teams of four and ten, and £80 (15,000ISK) for a team of one.

“Given the international popularity of cycling and Iceland’s breath-taking scenery, we knew that the WOW Cyclothon was likely to be well-received when we introduced the event in 2012,” says Skúli Mogensen. “I look forward to participating again for the third time, enjoying the unique combination of comradeship, amazing nature and endurance.”

Committed to promoting healthy living and outdoor activities in Iceland, the WOW Cyclothon also raises money for worthy causes. Last year £25,000 was donated to Save the Children, while this year the money raised will be donated to the Department of Orthopedics in the National University Hospital of Iceland.

WOW air’s direct route between London Gatwick and Reykjavik costs from just £69 one way, which includes taxes and hand luggage allowance (one bag measuring 56cm x 45cm x 25cm) plus handbag and duty-free shopping bag.

For more information on the WOW Cyclothon please visit www.wowcyclothon.com. For more information or to book please visit www.wowair.co.uk.

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For further press information, please contact:
Nick Wheywell / Laura Jackson
Rooster PR
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 88% of flights arriving on time in 2013.

WOW air offers the lowest fares, the newest planes with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies 13 times per week year-round from London Gatwick to Reykjavik. Twice-daily flights depart London on Sunday, Monday, Tuesday, Wednesday, Thursday and Friday with a daily flight on Saturday which departs at 11:15.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

For more information: www.wowair.co.uk.

  • Date:
    1st Apr 2014
  • Category:
    Client News
  • Tags:
    Airline PR Consumer PR Events
  • Author:
    admin

Long-’Extinct’ Marine Mammal Spotted in Gulf near St. Pete/Clearwater

manaphin_manipulation website

Sighting of Manatee/Dolphin Hybrid Mystifies Scientist, Delights Visitors.

Officials have confirmed sighting of a rare marine mammal off the coast of St. Pete/Clearwater last week, a combination dolphin/manatee—known as a “manaphin”—that scientists had thought to be long-extinct.

The sighting of the odd-looking marine mammal, which bears resemblance to both the bottlenose dolphin (Tursiops truncatus) and the West Indian manatee (Trichechus manatus), has scientists rethinking extinction claims—and locals and visitors clamoring for photos of the elusive herbivore.

Kayaker Doug Kramer was about 20 yards from shore last Friday afternoon when the creature’s distinctive head broke the surface of the water. “I’ve seen both manatees and dolphins many times,” said the 34-year old Chicagoan. “But this was different—the thing moved like a dolphin but had the head of a manatee. It was pretty cool.”

Although not widely known in North America, the manaphin (sometimes spelled “manafin”) has a long history in Central and South America, where it is known as delfin de la suerte. References to its existence can be found in centuries-old ships logs and in folklore passed down from coastal villages in Colombia, where a glimpse of the once-mythical mammal was considered to bring good luck.

Perhaps most famously, renowned English naturalist Charles Darwin encountered the playful mammal on his tour of the Galapagos, meticulously rendering the creature in an 1835 notebook and citing it as an example of one of nature’s “endless forms most beautiful and wonderful.” (Sketches and other info can be found on manaphin.com.)

In the two centuries since Darwin’s encounter, sightings of the creatures have been “extremely rare,” according to Clearwater Marine Aquarium researchers, “but not entirely unheard of.”

“To have a sighting of one of these hybrid mammals anywhere is an extraordinary thing,” said Clearwater Marine Aquarium Marine Mammal Trainer John Widick. “But to have sighting of one this far up in the Gulf of Mexico is truly remarkable and speaks to the cleanliness of the waters in the Gulf of Mexico—and the fact that Mother Nature has the final say in whether something is extinct.”

According to Widick, the appearance of the manaphin is in keeping with a string of sightings of other “extinct” marine mammals in the past year—including BBC’s footage of the alligator-like Brazilian river dolphin and the storied “white dolphin,” which Yahoo News reported as being spotted in Japan by the Sea Shepherd conservation group earlier this year.

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For further press information, please contact:
Nick Wheywell / Laura Jackson
Rooster PR
T: +44 (0) 20 3440 8930
E:­ teamvspc@rooster.co.uk

About Visit St. Pete/Clearwater
Visit St. Pete/Clearwater (VSPC) is the official destination marketing organization of Pinellas County in Florida and covers 26 municipalities in the area.

The region is located on a beautiful peninsula on Florida’s west coast, bordered by the Gulf of Mexico to the west and Tampa Bay to the east.

Just 30 minutes away from Busch Gardens and 90 minutes away from Walt Disney World, the area offers 35 miles of white-sand beaches and uniquely colourful communities to explore.

The destination is renowned for sunshine and currently holds the Guinness World Record for the longest run of sunshine days, a massive 768.

The Clearwater Marine Aquarium is home to the star of the 2011 smash-hit Dolphin Tale, Winter the Dolphin, whose real-life story of recovering from losing her tail with the help of a prosthetic is depicted in the film. Winter will return to the silver screen in September 2014 in Dolphin Tale 2 and filming in St. Pete/Clearwater took place from October 2013 to January 2014.

Also home to the largest collection of Dali artwork outside of Spain, the county has culture, wildlife and beautiful beaches with a semi-tropical climate making it the perfect holiday destination for families, couples and singles.

Tampa International Airport is 30 minutes from St. Pete/Clearwater and many international airlines fly direct from the UK. Orlando International Airport is less than an hour’s drive from St. Pete/Clearwater.

For more information: www.visitstpeteclearwater.com.

  • Date:
    1st Apr 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Destination PR
  • Author:
    admin

Paris Tops Easter Getaway List for Brits according to Wimdu.co.uk

alfonso_olgiata_029_copy_1192x800 website

British travellers also rediscovering Rome and Barcelona.

Paris is the most popular destination for Brits looking to get away this Easter, according to figures from accommodation booking site Wimdu.co.uk.

The French capital tops the list of Easter getaways for the second year running, despite losing four per cent of its market share compared to 2013.

Paris remains a popular option for couples, increasing its lead over Amsterdam and Berlin, but lost ground with families, groups and singles this year.

Rome is 2014’s Easter holiday winner, seeing a 56 per cent increase in bookings so far this season, compared with the same period last year.

This year’s top choice for families at Easter is Barcelona, groups are heading to Amsterdam while singles are opting for the bright lights of Berlin.

Wimdu.co.uk guides you through this year’s most popular destinations for an Easter break:

Rome recovers to top fastest growing destinations

Having already registered a massive 56 per cent increase in bookings, Rome is set for a huge Easter weekend. Recovering from last year’s slump, caused by the surprise resignation of Pope Benedict, Rome also benefits from Easter falling later in the year.

Do: Pope Francis will deliver his Easter Sunday Mass at 10.15am in front of more than 250,000 pilgrims at Saint Peter’s square, in what will be one of the world’s biggest events during the Easter holidays.

Stay: Built in 992 AD, this country-style apartment just 25 minutes by train from the Vatican offers the best of both the city and the Roman countryside. Located on the northwestern outskirts of Rome, guests can easily join in the Easter Monday tradition of heading to the beach or countryside.

Available between 16-21 April from £76/night: http://www.wimdu.co.uk/offers/272KJPMI

Easter romance in the French capital

Over 40 per cent of Easter getaways have been booked by couples this year, and perhaps unsurprisingly Paris remains the top couples’ getaway for the Easter break.

Do: Upmarket “Le First” restaurant serves traditional French Easter Sunday brunch (£58pp), and if you really want to treat your partner, the special ‘sprunch’ deal (from £143pp) offers luxury spa treatments before eating.  http://www.lefirstrestaurant.com/en

Stay: This spacious loft apartment in the north of central Paris is ideal for a couple looking to immerse themselves in Parisian culture. Complete with a fully-fitted kitchen and bathroom, this apartment is a great base to explore the rest of the city.

Available between 16-21 April at £86 per night.  Book at: http://www.wimdu.co.uk/offers/B385JC0E

Spend a true family Easter in Catalonia 

This year’s most popular family destination is Barcelona. Climbing from 4th in last year’s popularity index, the Catalonian city, like Rome and Lisbon, is also benefiting from the late Easter break, as families seek to combine a city-break and beach holiday experience.

Do: Check out the Museum of Chocolate on Easter Sunday which is offering egg decoration classes for all the family (€10 per participant).  Book places here: http://www.museuxocolata.cat/articles.php?id=id883

Stay: Thrill the children by ditching the traditional hotel room and staying onboard this ten-metre yacht. Close to a family-friendly beach and Las Ramblas, the yacht boasts a fully equipped kitchen and bathroom and can accommodate up to four people.

Available between 16-21 April at £111 per night:  http://www.wimdu.co.uk/offers/673SSH7J

Amsterdam overtakes Paris for group getaways

Amsterdam, taking 12 per cent of the total group bookings, has leap-frogged Paris to become this Easter’s prime destination for groups. Cheap, short flights, a chilled vibe and an excellent party scene make Amsterdam an ideal location for larger parties.

Do:  Planning your day can be tough when in a large group, so ditch the itinerary and take an open boat around the city’s famed canals. Equipped with an inbuilt music system, iPod dock and Fatboy pillows, there is no cooler way to see some of the top attractions than from your own mobile terrace party.  From £155/h (including a captain). See more Barracuda offers at http://www.rentaboatamsterdam.com/boats/open-boats/open-boat-barracuda.

Stay: Prepare your sea-legs for the Barracuda tour aboard this seven-bedroom houseboat under 20 minutes from central Amsterdam. The large communal room and terrace makes this vessel perfect for groups, whilst the fully-fitted kitchen, two bathrooms and free Wi-Fi ensure the creature comforts remain alongside the quirkiness of staying on this classic Dutch houseboat.

Available between 16-21 April from £50pp/night based on ten people sharing: http://www.wimdu.co.uk/offers/8ZP19TPA

Berlin Best for singles

Just three per cent of people are opting to travel alone this Easter, and Berlin (15 per cent of total single bookings) has overtaken Paris as the destination of choice for lone rangers.

Do: Much of the German capital’s nightlife appeals to the solo traveller and no more-so than the legendary Berghain. Enjoy the Easter Sunday party in one of Europe’s leading clubs. http://berghain.de/event/948

Stay: After a long night of hedonism in Berlin, find respite at this charming studio in the trendy neighborhood of Prenzlauer Berg. Just minutes from the bustling Mauer Park flea market, the shared apartment is a perfectly located for a solo traveller.

Available between available between 16-21 April for £40/night: http://www.wimdu.co.uk/offers/AUKJTOVZ

Most popular destinations for the 2014 Easter weekend*
1   Paris
2   Amsterdam
3   Rome
4   London
5   Berlin
6   Barcelona
7   New York
8   Lisbon
9   Prague
10 Vienna
*bookings made for 17/04/2014 – 20/04/2014

 

Fastest Growing destinations for 2014 Easter Weekend**
1  Rome          +56%
2  Lisbon         + 44%
3  New York     + 43%
4  Madrid         + 28%
5  Prague         +25%
**based on booking made for  17/04/2014 – 20/04/2014
compared to 28/03/2013 – 31/03/2013

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For further press information, please contact:
Rooster PR
T: +44 (0)20 3440 8930
E: TeamWimdu@Rooster.co.uk

About Wimdu
Wimdu.co.uk is a social accommodation community that brings together travellers and hosts from around the world, enabling users to travel like a local. Wimdu helps hosts to generate additional income on their spare rooms, while guests can search for a room and a rate that suits them. The site lists a range of over 300,000 properties spread internationally across over 149 countries, offering everything from apartments in Berlin to English castles. Wimdu was founded in 2011 by serial entrepreneurs Hinrich Dreiling and Arne Bleckwenn who wanted to harness social media to transform the way consumers are travelling worldwide.

  • Date:
    25th Mar 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Travel PR
  • Author:
    admin

Azimo Expands into 15 New Markets

Azimo Banner Website

Online money transfer service steps up aggressive roll-out.

Azimo, the online international money transfer service, has today made its low-cost service available to another 15 European countries.

The move more than quadruples the number of markets that now have access to Azimo’s revolutionary money transfer service, making it available across 19 countries in total.

The launches, which include France, Italy, the Netherlands, Spain and Portugal, follow successful fast-growing operations in the UK, Ireland and Germany and the launch in Austria earlier this year.

Azimo gives consumers a simple and cost-effective solution to sending money to 195 countries either to a bank account or to over 150,000 cash pick-up points around the world. It is available in 12 languages.

The expansion more than doubles Azimo’s reach, making the low-cost international money transfer service available to an additional 185 million customers across Europe.

A total of 335 million potential customers now have the ability to send cash across borders to seven billion possible recipients, in many cases in less than a minute.

With the 15 new countries Azimo has increased the number of transaction corridors it operates, boosting its global routes for remittances from 750 to over 3,700.

Azimo founder and CEO, Michael Kent, said: “This is a significant milestone for Azimo – for the last two years we have been operating very successfully across the UK, Ireland, Austria and Germany, but our vision has always been global. We know there is huge demand for an affordable and easy way to transfer money between European countries, and also from Europe to the rest of the world, and now Azimo’s service can meet the demand.

“Our aim is to disrupt the remittance markets across Europe and further afield – we offer rates up to 85 per cent cheaper than many of the banking and money transfer industry fat cats, and coupled with our commitment to providing a fast and efficient service to our customers, I’m confident we will continue to see consumers switching to Azimo in ever greater numbers,” continued Kent.

The Azimo service is accessible by smartphone, tablet or desktop and can even be accessed through Facebook. Money can be sent direct to a bank account, via a courier or to a cash pick-up service.

This month the company closed a US$10 million series A funding round led by Greycroft Partners and including Accion’s Frontier Investments Group, eVentures, TA Ventures, RI Digital Ventures and KRW Schindler Investments. This is in addition to a seed funding round of US$1m from e.ventures in September 2013.

-Ends-

Notes to editors:
The 15 new markets launched are: Belgium, Cyprus, Estonia, Finland, France, Greece, Italy, Latvia, Luxembourg, Malta, Netherlands, Portugal, Slovakia, Slovenia and Spain.

For further press information, please contact:
Rooster PR
T: +44 (0) 20 3440 8930
E: TeamAzimo@Rooster.co.uk

About Azimo
Azimo is a UK-based start-up which is changing the way people transfer money. Honest, transparent and social, it’s the cheapest and easiest way to send money to 195 countries across the world, from your smartphone, tablet or desktop and even through Facebook.

Azimo is challenging the big boys of the money transfer market; with rates up to 85 per cent cheaper and a hard-working team who believe in providing the best customer service, Azimo has created a better way to send money between countries.

Committed to ethical trading, by lowering the cost of transferring cash overseas Azimo is having an impact on some of the poorest parts of the world. In addition, the online transfer service has committed to donating up to 10% of its profits to charities that work to support the poorest in society.

Founded by Michael Kent, Ricky Knox, and Marek Wawro in 2012, Azimo is a UK-based FinTech start-up. The company is authorised as a Payments Institution by the UK Financial Conduct Authority and registered as a Money Transfer Business with HM Revenue and Customs.

For more information or to transfer money, go to www.azimo.com

www.facebook.com/azimomoney

@azimomoney

  • Date:
    25th Mar 2014
  • Category:
    Client News
  • Tags:
    Corporate PR Mobile Money Transfer
  • Author:
    admin

Top Rated Restaurant Waddles into El Gouna

Puddleduck Website

British-owned Puddleduck Bar & Restaurant opens to five-star reviews.

The Red Sea resort of El Gouna’s latest culinary offering, Puddleduck Bar & Restaurant, has quickly become the resort’s number one ranked restaurant on TripAdvisor following rapturous reviews.

Owned by Mick and Jill Hargreaves from Yorkshire, Puddleduck has attracted exclusively five-star ratings since its opening in December 2013 and serves a delicious range of cuisine from across the globe including elements from Britain, India, the Far East, Egypt, Italy and France.

Located in the heart of El Gouna’s bustling downtown area, the couple’s traditional Sunday roasts have fast become a town favourite and are usually fully booked. Other popular dishes include Egyptian tagines, Indian and Malaysian-style curries, oriental-inspired stir fries and Puddleduck’s signature Banoffee cheesecake.

The restaurant’s décor is in tones of heather and mauve with Egyptian touches, creating a fresh oasis of calm and an inviting environment for hungry diners.

The Hargreaves first opened Puddleduck in Luxor four years ago and held the enviable title of Luxor’s number one restaurant on TripAdvisor for more than three years. The restaurant’s esteemed reputation continues in El Gouna, with residents, visitors and even previous Puddleduck regulars, flocking to the establishment to sample the seasonally updated menu.

“We were completely new to the restaurant business when we first opened Puddleduck in Luxor, so the experience and subsequent success provided an invaluable learning curve for us,” says Jill Hargreaves.

“Having already enjoyed many memorable holidays in El Gouna and made some great friends here, we quickly seized an opportunity to make a move to the Red Sea when one of the town’s bars became vacant. We’re delighted by how well the restaurant has been received and would love to stay here, build the business and enjoy the atmosphere for as long as possible,” she continued.

Puddleduck Bar & Restaurant joins El Gouna’s current list of more than 100 restaurants and bars which offer a tantalising mix of world cuisines and dining experiences; from elegant restaurants to casual coffee shops. The year-round sunshine destination boasts further world-class facilities including 17 hotels, three marinas, an 18-hole golf course, horseback riding, a variety of retail, spa and fitness facilities and an array of water sports, all spread across pristine islands, unspoilt lagoons and ten kilometres of sandy beach.

For more information on the resort, please visit www.elgouna.com.

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For further press information and to request a copy of the brochures please contact:
Nick Wheywell / Laura Jackson / Sakhita Sharma
Rooster PR
T: +44 (0) 20 3440 8930
E: orascom@rooster.co.uk

About El Gouna
A self-sufficient, fully integrated resort town stretching across 10 km of pristine shoreline on the beautiful Red Sea coast, El Gouna is Orascom Development’s flagship project and development benchmark illustrating the vision “Life as it should be”. Year-round sunshine and turquoise lagoons a short flight from Europe make El Gouna the ultimate paradise escape; it is home to some of the world’s most reputable brands in the tourism and leisure industries. El Gouna offers its guests and residents an unparalleled lifestyle attracting a growing multinational community of 24,000 residents.

The town’s luxury facilities include a landing strip, three yacht marinas, an 18-hole championship golf course, 17 hotels, two Angsana Spa outlets, and a state-of-the-art Lax Gym. The international standard hospital provides 24-hour emergency care, a hyperbaric chamber for diving emergencies, and a dialysis service. El Gouna is also home to a pilot campus of the Technische Universität Berlin, a field study center of the AmericanUniversity in Cairo, international and Egyptian curriculum schools, a German-Egyptian hotel school, and a nursing institute. Additionally, the town has over a hundred restaurants and bars, as well as facilities for scuba diving, yachting, fishing, water sports, tennis, and horseback riding.

Award-winning architecture contributes to the resort’s unique flair, while its status as Egypt’s most environmentally friendly destination made it the powerhouse behind the Green Star Hotel Initiative. Here, a creative and diverse community of entrepreneurs, artists, environmentalists, and sports enthusiasts make their home and give the town an eclectic and sophisticated international flavour.

For more information, please visit www.elgouna.com

  • Date:
    24th Mar 2014
  • Category:
    Client News
  • Tags:
    Destination PR Egypt Restaurant PR
  • Author:
    admin

Rare 17th Dynasty Wooden Sarcophagus Discovered in Luxor, Egypt

FOTO 5 website

The Minister of Antiquities, Dr. Mohammed Ibrahim, has announced the discovery of a rare wooden sarcophagus in the Dra’ Abulnaga Area, West Bank, Luxor. Dating back to the 17th Dynasty (1600 A.D), the Sarcophagus’ lid contains hieroglyphic inscriptions indicating the name of the sarcophagus’ owner, which remains in good condition inside.

“The importance of this sarcophagus lies in the rarity of its inscriptions which resemble feathers”, said Dr. Ibrahim. He also pointed out that more studies need to be done on the titles and positions of its owner while initial considerations suggest that he may be an important official.

The discovery was found by the Spanish Mission in collaboration with the Ministry of Antiquities during regular excavations at the eastern part of the Theban Necropolis. The sarcophagus was found under the front court of Djehuty’s tomb (1482-1502 A.D) who was Overseer of Queen Hatshepsut’s treasuries.

The head of the MSA’s Ancient Egyptian Sector, Ali Al-Asfar, said that the sarcophagus is 2m long, 50cm wide and 42cm high. “The lid has incredible inscriptions of prayers that used to help the deceased in his journey to the next world”, commented Al-Asfar. Additionally, he noted that the colours decorating the sarcophagus are in great condition.

Abdelhakim Karar, Director of the Luxor Archaeological Area, clarified that the excavation work started last month and three burial shafts were recently discovered. Though two were stolen during the Ancient Ages, the third shaft, in which the sarcophagus was found, was untouched because it was enclosed with limestone.

The director of the Spanish Mission, José Galan, said the mission started the archaeological excavations at Dra’ Abulnaga 13 years ago and it discovered a 5 year old child’s wooden sarcophagus that belonged to the 17th Dynasty. In addition to a huge collection of ceramics, some wooden Shabties wrapped in linen were found beside the child’s sarcophagus.

-Ends-

For further press information please contact:
James Brooke/Nick Wheywell/Sakhita Sharma
Rooster PR
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk

About Egypt
Located in the northeast corner of Africa on the Mediterranean Sea, Egypt is placed at a crossroad between Africa, Asia and Europe. With colossal ancient monuments, thousands of years of history, expansive desert landscapes, the world’s longest river and the stunning Red Sea Riviera resorts, Egypt offers a wealth of wonders to discover.

For more information, please visit: www.egypt.travel or www.gotoegypt.org. Or check out the new UK Facebook page at www.Facebook.com/LoveEgyptUK

  • Date:
    17th Mar 2014
  • Category:
    Client News
  • Tags:
    Destination PR Egypt Tourist Board PR Travel PR
  • Author:
    admin

IFX Appoints Rooster PR

IFX_logo_blue

Rapidly expanding foreign exchange consultancy looks to PR to raise profile.  

International Foreign Exchange (IFX), one of the world’s leading specialist foreign exchange consultancies, has appointed cutting edge PR & digital communications agency, Rooster PR, to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

IFX launched in April 2005 and with 50-60 percent growth year on year for the last three years, is the fastest growing specialist foreign exchange consultancy in the UK. The company has recently embarked on an impressive expansion plan, with offices already trading in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to launching an additional five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on a wealth of topics, including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.” says Tom Greenwood, IFX COO.

Rooster’s Managing Director, James Brooke, says: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

www.internationalfx.com

-Ends-

Notes to Editors:

IFX CEO Nick Williams, COO Thomas Greenwood and Market Analyst James Easter, are available for expert comment on topics including international money transfer, exchange rate fluctuations, foreign investment and overseas property.

For further press information, please contact:
Julie Aguilera / James Brooke
T: +44 (0)20 3440 8930
E:  TeamIFX@rooster.co.uk

About IFX
Launched in April 2005, International Foreign Exchange (IFX) is one of the world’s leading and fastest growing specialist foreign exchange consultancies in the UK, with 50-60 percent year on year growth for the last three years.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Providing a tailored service for all clients, combining a depth of specialist expertise with world-class trading systems, market insights and dedicated account management, IFX’s growing client portfolio includes FTSE 250 companies, Premier League football clubs, large insurance and film production companies, and celebrities.

Headquartered in London, IFX is expanding rapidly, with offices in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to opening an additional five new offices worldwide within the next three years. IFX is the first and only fully authorised and regulated foreign exchange consultancy in Dubai.

IFX (UK) Ltd. is authorised by the Financial Services Authority for the provision of payment services, and is registered as a Money Service Business with HM Revenue & Customs.

  • Date:
    11th Apr 2014
  • Category:
    Rooster News
  • Tags:
    Corporate PR Foreign Exchange Global Reach
  • Author:
    admin

Family Traveller Appoints Rooster PR

Family Traveller Logo_black

Multi-platform media company appoints leading PR & digital comms agency.

Family Traveller, the leading media outlet dedicated to all things family and travel, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster will position Family Traveller as the default destination for authoritative advice on family travel and will profile the publication’s experts in the family travel sector, including editor Jane Anderson.

The agency will also work to place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and Publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media.”

“Bringing Rooster on board is the next step in our evolution – we are looking to continue building our awareness among those key holiday decision-makers – mums – so we become the default resource for all things family and travel.”

“Commercially, we have had fantastic support from many advertising clients in the travel sector but we are now looking to extend our offering into rich media content solutions for both travel and non-travel clients interested in our affluent audience,”  continued Dent.

James Brooke, Managing Director of Rooster PR, said: “In under a year Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. With a young family myself, I know there is demand from parents like me for quality travel content.”

“We’re delighted to be working with Family Traveller and look forward to raising awareness of this great brand over the coming months – it is certainly a welcome addition to the Rooster portfolio and reflects the increasingly diverse work we are undertaking,” continued Brooke.

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.

-Ends-

For further information please contact:
Rooster PR
E: FamilyTraveller@Rooster.co.uk
T: 020 3440 8930

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    13th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Digital Comms
  • Author:
    admin

WOW-ed by Iceland’s Winter Wilderness

WOW air Press Trip

Tempted by dramatic winterscapes, strikingly untouched nature and reports of the most spectacular Northern Lights sightings in years, we hosted a group press trip with our favourite low-cost, quirky airline, WOW air, to discover Iceland in the depths of winter.

Joined by MSN, Woman’s Own, Chat Magazine and the Daily Star, we were promptly deposited in Reykjavik on Friday afternoon by the charming crew of WOW air before enjoying a slap-up meal at Icelandic restaurant Mar. Wearing more than 20 layers between us, we set out early on Saturday morning with our guide Snorri from Icelandic adventure and activity company, Arctic Adventures.

During our two-day super jeep tour which would take us lava caving, glacier hiking and canyon trekking, interspersed with an overnight stay in a remote log cabin surrounded by three imposing glaciers, Snorri never failed to amaze us with his seemingly endless knowledge of Iceland’s history, folklore and geology, as well as his unbridled enthusiasm for glaciers and all things sub-zero. On top of all this activity, we were even lucky enough to pack in a double sighting of the elusive Northern Lights, which was certainly worth braving the freezing temperatures and howling winds, before warming up with a dip in the Blue Lagoon. Bliss!

  • Date:
    10th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Airline PR Iceland Travel PR
  • Author:
    admin

We’re Recommended!

RAR Logo Feb-Jan

How do you know if an agency is actually any good? Do you trust their flashy creds or beautiful website loaded with examples of their successes but no details of their failures?

No, you take all that with a big pinch of salt and then ask to speak to a couple of their clients. But will those 2-3 references really give you a true insight into the agency you’re looking at potentially forming a long-term relationship with?

What if there was an independent third party resource that compiled confidential client references that only you (and not the agency in question) could review? Would that help you make an informed decision?

Well, the answers are ‘yes’ and ‘absolutely yes!’

We’ve signed up to the Recommended Agency Register or RAR as it’s better known and asked our clients (14 to date and climbing) to review our service, work and results. We can’t and never will be able to see the full results, but you can!

So, check it out and if you like what our clients say about us, then get in touch and see how we can deliver a real commercial advantage for your business.

Email our MD James here.

  • Date:
    25th Feb 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Technology PR Travel PR
  • Author:
    admin

Launching a Unique All-Inclusive Offering in The Maldives

AKM Press Trip

Let’s be honest, January as a month doesn’t have a lot going for it. The mince pies are gone, you’re back to work, the weather is terrible, it has the most miserable day of the year and to top things off most of your friends are doing dryathlons so they’re far less entertaining than usual.

Luckily for us, January 2014 presented the ideal solution to escape these 31 days of desolation with an inaugural press trip to somewhere far more exotic and an awful lot warmer than London – the newly-opened five-star resort Atmosphere Kanifushi Maldives. Offering a 2km stretch of uninterrupted, white sandy beaches, an expansive turquoise lagoon, lush green vegetation and average high temperatures of 30oC, it wasn’t difficult to persuade TravelMail, MarieClaire.co.uk, The Sun, S Magazine and Woman Magazine to join us.

Atmosphere Kanifushi Maldives offers a hassle-free and affordable five-star experience in the Maldives with its premium all-inclusive plan, the Platinum Plus, which means all food, drinks and activities are paid for before you go. During our stay we were treated to a variety of dining experiences, from a la carte menus to sumptuous buffets, as well as trying wines and bubbles from all over the world and an array of exotic mocktails and cocktails.

While ensuring we enjoyed the resort’s two swimming pools, the beach and the gorgeous natural surroundings, we also took advantage of the extensive facilities with massages at the Akiri Spa, a diving lesson with the PADI licensed Dive Centre and getting stuck into the daily activity programme which included coconut tree climbing, a nature walk and talk, mocktail making lessons and basic Dhivehi language classes. There were also plenty of opportunities to get away from the resort with twice daily snorkelling excursions to a choice of seven locations, trips to local islands to discover more about daily life and the history of the Maldives and our most memorable excursion – a sunset cruise where we were joined by a school of wild dolphins.

Underlining all of the amazing experiences at Atmosphere Kanifushi Maldives is the passion and enthusiasm of the staff, who couldn’t have been more friendly or welcoming to us and certainly go the extra mile to make sure every guest has an unforgettable holiday. So here’s to the January 2015 press trip – Atmosphere Kanifushi Maldives one year on!

  • Date:
    30th Jan 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Hotels Maldives Travel PR
  • Author:
    admin

The Changing Face of Travel PR (via Gorkana.com)

James Brooke Portrait Website

Recently, Gorkana interviewed our MD James on why traditional travel PR is dead, the complexity of the modern-day press trip and his former life on the ocean. For the full article, click here.

You’ve worked in travel PR for 13 years but you think the days of the traditional travel PR are gone – tell us more.

Travel PR as we traditionally know it is dead, and I’m on a mission to change today’s outdated perception of the work we actually do for clients in the travel, tourism and leisure sectors. Yes, there will always be small boutique agencies and freelance PRs with one or two clients whose sole focus is on achieving coverage within the travel sections, but this is the minority.

Today, we are driving mainstream news and broad consumer coverage placing our clients across multiple sections of their target media. Corporate reputation and issues management is a day-to-day activity now when you’re dealing with airlines, tourist boards and travel companies. Tunisia and the Jasmine Revolution, the alleged coup d’état in The Maldives, and political unrest in Egypt, are three recent examples.

What about press trips?

Ensuring that journalists trial your product or service first-hand is a core component of all PR campaigns, otherwise how can they write about it from a truly informed perspective. As such, press trips for travel and tourism clients, destinations, hotels, airlines etc, will always be important. However, the nature and complexity of press trips or media FAMS (familiarisations) has changed radically.

Previously, we and the client would be happy if one visiting journalist produced one feature. No more. With social media and the simplification of technology enabling easy capture of video footage, the potential for a single journalist to produce a bank of coverage across multiple, often real-time, outlets is huge.

The result for us as the agency is two-fold. Firstly, the identification, pitching and securing of those key journalists. And secondly, the significant uplift in work to set up complex itineraries with the depth and variety of story angles required.

Why don’t we ever see travel brands doing stunt-led activity?

While there’s definitely a strong client desire for larger integrated campaigns often involving stunts, the reality is that the budgets are rarely there. The travel industry, while glamorous and sexy to the outsider, operates on extremely tight margins. As such, marketing, and in turn PR budgets, are always tight.

Why do you think being a travel PR gives you a good grounding in PR generally?

To succeed with travel and tourism clients, you have to be able to produce strong results on small budgets. This teaches you how to be a highly effective PR – you quickly learn how to identify the story angle that’ll achieve cut-through and then work your contacts. Ultimately, it’s about combining efficient and effective working practises with a sales-led approach to PR. We agree measurable activity and coverage targets (key performance indicators) with all clients.

We’re finding other sectors like food and drink, restaurants and bars, entertainment, retail, FMCG and technology are realising this and turning to us for a fresh approach. I’d now argue that the traditional PR silos or verticals are dead too. For example, a specialist tech agency charging a technology client a high fee for limited coverage in tech press is simply not good enough anymore. Those days are gone!

Give us an example of a recent campaign which landed your client outside the travel pages…

Here’s two:

66 news hits for our Cheapflights.co.uk ‘Best Beach Bars’ campaign including 13 broadcast (Sky News, BBC Wales, ITV Wales and BBC Radio 2) and 26 pieces of national and regional coverage. The Cheapflights team compiled a list of the world’s best beach bars with a remote pub in Wales, the Ty Coch Inn, named in third place. The team secured an exclusive with The Mirror and sold in the story to BBC Wales. It snowballed from there.

Putting Visit St. Pete/Clearwater (beach destination on Florida’s west coast) on the BBC Breakfast sofa and NBC’s Today Show. The team arranged for Cieran Kelso, an eight-year-old double amputee who learned to swim with prosthetic flippers, to swim with Winter, a dolphin at the Clearwater Marine Aquarium who uses a prosthetic tail, and starred in the movie Dolphin Tale.

What are the big challenges for the PR industry?

PR and comms no longer has to fight to prove its value. We now sit at the senior management table and are critical in developing strategy and deciding on direction. The challenge for the industry is to effectively provide solutions to the more complex challenges being thrown at us. Two challenges stand out. Firstly, how to monitor and influence reputation in today’s global 24/7 marketplace, and secondly, what digital channels will really add commercial value to a client’s business. And of course, both of these have to be tackled and answered on a tight budget.

What’s your daily media diet?

It’s pretty constant! BBC Breakfast when getting ready for work, Metro on the train, BBC News 24 and Sky News during the day (there’s a TV above my desk) plus MailOnline and Twitter, followed by The Evening Standard on the way home. And then, BBC News at 10pm and Newsnight if I’m in!

Does anything keep you awake at night?

Lots! I’m a worrier by nature, so between clients, staff, the new business pipeline and the constant quest to deliver creative campaigns, there’s always something on my mind.

What was your biggest career break?

Being headhunted by Henry Hemming, Rooster’s CEO. I was an associate director at Fleishman-Hillard and, looking back probably not quite senior or experienced enough. But he was blinded by my passion for PR and drive to grow an agency and took a punt on me.

And finally, you used to be a professional yachtsman – how did you get into PR?

Watersports, sailing, windsurfing and wakeboarding, were my passion growing up. Working for Neilson in Greece and Sunsail in New Zealand led to a professional crew position on a 100-foot superyacht. After crossing the Pacific Ocean aged 25, I started to question whether a career on boats was for life. So I flew back to London and spotted the smallest possible ad in the guardian titled Travel PR. I applied and have never looked back. Well, except for an Atlantic crossing in 2008!

  • Date:
    25th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Travel PR
  • Author:
    admin

Alpine Guru Set to Tear Up the Slopes with Rooster PR

chalet-les-lutins-verbier_09

Luxury winter accommodation provider appoints leading PR & digital communications agency to boost UK profile.

Launched in 2011, Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway.

With an impressive portfolio of over 340 luxury chalets and hotels in the world’s best resorts throughout Europe, Japan and North America, Alpine Guru offers a wide variety of properties to suit every taste from romantic escapes and family holidays to corporate weekends.

Rooster PR has been tasked with implementing a proactive PR campaign comprising core media relations and press office work to promote and position Alpine Guru as the best source of luxury winter chalets and hotels. Rooster will also profile the founders, ski enthusiasts Oli Corkhill and Ant Cullen, as winter holiday experts, highlighting their in-depth knowledge and first-hand experience of the world’s best ski resorts and jaw-dropping chalets.

Oli Corkhill, Director, commented: “We’ve handpicked the best chalets and hotels in the most exciting ski resorts in the world for our clients, and then built a website that makes it easy for them to browse the options available, safe in the knowledge that our prices will never be beaten by going direct. We’re growing quickly and are excited to have Rooster on board to help fast track our growth.”

James Brooke, Rooster PR’s Managing Director, stated: “We’re delighted to be appointed by Alpine Guru just as Brits are gearing up for the 2013 ski season. While we’ll be showcasing their impressive portfolio of properties, we’ll also be communicating their passion for mountain sports and knowledge of winter holidays – they really are Alpine Gurus!”

Rooster’s appointment is with immediate effect.

-Ends-

For further press information please contact:
James Brooke
T: +44 (0)20 3440 8930
E: AlpineGuru@rooster.co.uk

About Alpine Guru
Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of over 340 luxury chalets, apartments and hotels throughout the best ski resorts in Europe, Japan and North America; all on one easy to use website.

For more information visit: www.alpineguru.com or follow the team @alpineguru.

  • Date:
    24th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Digital Comms Wintersports
  • Author:
    admin

Launching Atmosphere Kanifushi Maldives at Duck & Waffle

SANDBANK WITH COCKTAILS Website

To officially launch new Indian Ocean resort brand, Atmosphere, and the first of its properties, Atmosphere Kanifushi Maldives, to the UK media, we hosted an intimate breakfast at Duck and Waffle on the 40th floor of London’s iconic Heron Tower.

Atmosphere’s Director of Sales & Marketing, Dinesh Bhaskar, highlighted the brand’s vision to use local expertise to craft perfectly balanced, enriching, five-star holidays in the Indian Ocean, as well as plans to develop further properties in the region after Atmosphere Kanifushi Maldives opens its doors to visitors in December 2013. He also detailed the new ‘Platinum Plus’ all-inclusive plan which marries the traditional Maldivian five-star experience with genuine value for money, allowing guests to fully relax in the luxury of their surroundings without worrying about additional costs.

Joining us to hear all about the launch and marvel at the panoramic views of London’s impressive skyline were Fabulous MagazineThe Daily Express, Elle, MSN, Travel Daily UK, Travel Weekly, TTG Luxury, Selling Long Haul, Press Association, Star Magazine and Spa Business.

  • Date:
    18th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Maldives Media Events Travel PR
  • Author:
    admin

Egyptian Tourist Authority Appoints Rooster PR

El Gouna Hotel beach for Website

London-based PR & digital communications agency briefed to communicate the reality of the tourism situation in Egypt.

Following a competitive pitch, the Egyptian Tourist Authority (ETA) has selected Rooster PR for a 12 month contract to promote tourism to the country from the UK & Ireland.

Rooster PR will raise awareness of Egypt and encourage travellers to return to the country in line with the stated travel advice from the Foreign & Commonwealth Office (FCO). Currently, the FCO has declared Egypt’s popular Red Sea region to be suitable for travel and is continuing to evaluate other areas of the country.

The incoming agency’s first priority will be to organise a press conference for the Minister of Tourism at the annual World Travel Market (WTM) from 4th – 7th November 2013. Scheduled for 4.30pm on Monday 4th, the press conference will see Egypt’s Minister of Tourism, Hisham Zaazou, address the media and answer questions on the destination’s plans for the next 12 months.

Moving forward, Rooster PR will deliver a strategic mix of tactical trade and consumer PR campaigns to promote the destination’s abundance of world-class tourism attractions.

Omayma El Husseini, Director UK & Ireland, Egyptian Tourist Authority, stated: “We want to effectively communicate that the country’s key tourism destinations are safe to visit. We are looking forward to working closely with James and his team at Rooster PR.”

Rooster PR’s Managing Director, James Brooke, commented: “As the much publicised situation in Egypt continues to improve, there is no better time to begin a proactive communications campaign for the ETA; we look forward to promoting all that is great in Egypt.”

The account will be led by Rooster PR’s Managing Director, James Brooke and Account Manager, Linda Cerminara.

Rooster’s appointment is with immediate effect.

-Ends-

Notes to Editors

  • Press Conference Details: Egypt’s Minister of Tourism, Mr. Hisham Zaazou, will host a Press Conference on Monday 4th November 2013 at 4.30pm in Platinum Suite 6 in the Press Centre during World Travel Market 2013. During the press conference, Mr. Zazou will give an update on the current situation in Egypt, the tourist authority’s plans for 2014 and be available to answer questions. To confirm your attendance, please RSVP to TeamEgypt@rooster.co.uk.

For further press information, please contact:
Rooster PR
James Brooke / Linda Cerminara / Sakhita Sharma
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk

  • Date:
    10th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Corporate PR Destination PR Egypt Travel PR
  • Author:
    admin

World Travel Market 2013 – Opportunities with Our Clients

wtm_logo_dates_black_2d2bc

Rooster PR has several clients exhibiting at World Travel Market 2013.

Please call/email the relevant Rooster PR contact for each client if you are interested in a one-to-one meeting.

Croatian National Tourist Office (Official tourist board)

Website: www.croatia.hr

Stand no: EM1250

Representatives available for interview:

  • Tonko Rilovic, UK & Ireland Director
  • Meri Matesic, Director

 

Angles/News:

  • Croatia set to welcome record UK visitors in 2013
  • 24 per cent increase in British visitors from Jan-Aug 2013
  • Jet2 doubling its Croatia product with more regional flights to Pula from Glasgow, Manchester, Newcastle and Leeds
  • Game of Thrones Season 4 filming in Split
  • Burgeoning festival scene – Unknown Festival and Terraneo joining extensive live music line-up this year
  • New hotels, hostels and campsites

Rooster contact:
Helen Batte/Jasmin Othman/Tim Thackray
E: teamcroatia@rooster.co.uk
T: 020 3440 8930

El Gouna & Taba Heights (Red Sea resort towns)

Websites: www.elgouna.com, www.tabaheights.com

Stand no: AF435

Representatives available for interview:

  • Jens Freise, Senior Director Marketing & Sales
  • Nevine Coutry, Manager Business Development
Angles/News: 

  • El Gouna is due to open a new Watersports Complex in December 2013. Combining world-class water sports facilities with a new leisure and entertainment venue, the new complex will be one of the world’s largest cable water parks.
  • The resort is also opening a new five-star, luxury apartment hotel as part of the new Ancient Sands Golf Resort. The hotel complex will offer 261 apartments in total, with 114 apartments opening in April 2014.
  • Taba Heights will open its first casino later this year, offering various games including slot machines, blackjack and poker.

Rooster contact:
Jill Duffell/Linda Cerminara/Laura Jackson/Sakhita Sharma
E: orascom@rooster.co.uk
T: 020 3440 8930

Garuda Indonesia (Indonesia’s national airline)

Website: www.garudaindonesia.co.uk

Stand no: AS760

Representatives available for interview:

  • Erik Meijer, EVP Marketing & Sales
  • Jubi Prasetyo, General Manager UK
Angles/News: 

  • Garuda Indonesia will launch a non-stop flight between London and Jakarta in May 2014. This new route will be the first and only non-stop route operating between Indonesia and the UK.
  • The airline recently added a new first class service – this will be on the stand to sample for yourself
  • Garuda Indonesia has recently welcomed the arrival of the newest member of its fleet, the state-of-the-art Boeing 777-300ER.
  • Winning the Skytrax award for The World’s Best Economy Class and The World’s Best Economy Class Seats
  • Garuda Indonesia will officially join the SkyTeam alliance in March 2014

Rooster contact:
Jill Duffell/Linda Cerminara/Sakhita Sharma
E: GarudaIndonesia@rooster.co.uk
T: 020 3440 8930

Tunisian National Tourist Office (TNTO – Official tourist board)

Website: www.cometotunisia.co.uk

Stand no: AF650

Representative available for interview:

  • Wahida Jaiet, UK & Ireland Director

 

Angles/News: 

  • Tunisia enjoyed a bumper summer season with British visitors up 29.4
  • UK visitors up 22.5 per cent on 2010’s record breaking figures
  • New Radisson Blu and Thalasso in Hammamet
  • Thomson and First Choice launched weekly routes to Enfidha from Exeter, Edinburgh, Leeds Bradford and Norwich airport
  • Movenpick Hotels and Resorts to open new property in Djerba

Rooster contact:
Helen Batte/Jasmin Othman/Tim Thackray
E: teamtunisia@rooster.co.uk
T: 020 3440 8930

Visit St. Pete/Clearwater (VSPC - Official destination marketing organisation)

Website: www.visitstpeteclearwater.co.uk

Stand no: NA300

Representative available for interview:

  • David Downing, Deputy Director
Angles/News:

  • Dolphin Tale 2 currently filming, due for release in September 2014
  • Virgin Atlantic will be offering 30,000 extra return seats to Orlando from Manchester Airport in summer 2014 to respond to high demand
  • With 35 miles of award-winning white-sand beaches, St. Pete/Clearwater is the ideal twin centre with Orlando
  • Also rich in art and culinary offerings, from the Dali Museum to abundance of high-quality Gulf-fresh seafood

Rooster contact:
Jill Duffell/Linda Cerminara/Laura Jackson
E: teamvspc@rooster.co.uk
T: 020 3440 8930

WOW air (low-fare Icelandic airline)

Website: www.wowair.co.uk

Stand no: EM140b

Representative available for interview:

  • Skúli Mogensen, CEO
  • Svana Fridriksdottir, Director of Communications
Angles/News:

  • New flights to North America launching in spring 2014
  • Launched seat with a view initiative in summer 2013 to highlight spectacular scenery that passengers can view from WOW air’s aircraft
  • New Game of Thrones package to launch later this year
  • Available for general destination updates and press trip discussions

Rooster contact:
Jill Duffell/Laura Jackson
E: teamwow@rooster.co.uk
T: 020 3440 8930

  • Date:
    1st Oct 2013
  • Category:
    Rooster News
  • Tags:
    Media Events PR Travel PR World Travel Market
  • Author:
    admin

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What they say?

Client testimonialsMedia testimonials
Client testimonialsMedia testimonials
  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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We’re a friendly bunch – give us a buzz, drop us a line or pop in. We are a mere five minute walk from Waterloo Station in central London.

Contact: James Brooke, Managing Director

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+44 (0)20 3440 8930
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