Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers retained PR services, our sister brand, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of international offices that in reality, is only as good as its weakest link.

Our Approach
Rooster is the exclusive UK affiliate partner of the global agency network 3A Worldwide. Comprised of like-minded agencies worldwide and utilising the latest communication technologies, we ensure that our clients’ PR objectives are consistently delivered across multiple markets by only the very best agency partners.

3AWorldwideNetworkEuropeFromRoosterPR

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

'Where I'd Rather Be!' Christmas Product Launch

ChristmasProductLaunchFromRoosterPR

World-first 360° umbrella creators, Where I’d Rather Be, set Rooster a challenging product placement brief - to gain maximum coverage in the crucial pre-Christmas gift guides with only four weeks until Christmas! With a short lead-in time, Rooster worked against the odds to secure standout coverage for the one-of-a-kind umbrellas in relevant gift guides in time for the festive deadline.

Rooster contacted a targeted hit-list of product journalists and worked tirelessly to demonstrate how the Where I’d Rather Be product stood apart from other gifts in the market. Thanks to the high-quality of the umbrellas and the tenacity of the Rooster team, the resulting portfolio of coverage was overwhelmingly positive at a crucial time for sales.

Over the duration of the two month project, Rooster generated:

  • Over 22 pieces of coverage, including ten hits in the nationals such as The Times, The Guardian, The Express and key commuter publications such as Evening Standard, Shortlist and Metro.
  • Additional coverage in carefully chosen, high-end publications such as Absolutely and You & Your Wedding

Keen to demonstrate our ability to add value beyond the core PR contract, we also secured Where I’d Rather Be’s first UK b2b order in support of a tourist board’s January 2015 marketing campaign. This resulted in a substantial order of 300 fully-customised, bespoke umbrellas delivered on time. One happy tourist board, one happy client!

  • Date:
    18th March 2015
  • Client:
    Where I'd Rather Be

Generating Coverage is Plain Sailing for Cruise Nation

Cruise Nation coverage image slide

The Rooster team has continued to generate high levels of coverage, awareness and bookings for award-winning cruise tour operator Cruise Nation in 2014. Our campaign focused on three main strands: (1) deals & special offers, (2) consumer media cut-through and (3) profiling.

‘Deals’ pieces were secured in the Daily Mirror, Independent and Mail Online amongst many others. Wider consumer media coverage included mainstream broadcast exposure on the prime time TV show Surprise Surprise and a recommendation in Woman magazine. And our profiling campaign resulted in Cruise Nation’s passionate and energetic CEO, Phil Evans, being profiled in the Sunday People, sharing what he would do on his ‘Perfect Day’ (exploring a beautiful city such as Dubrovnik or Santorini followed by a slap-up meal, bottle of wine and dancing the night away, if you’re interested!).

The stats for the 2014 campaign are impressive:

106 late deals, 9 press releases and 88 media pitches, generating 160 pieces of media coverage:

- 2 broadcast
- 10 broadsheet newspapers
- 32 tabloid newspapers
- 73 regional newspapers
- 7 consumer magazines
- 36 onlines

…which equates to a total AVE of £972,806
…which exceeded our target KPI of £675,000 by 44%
…and represents an ROI of +40

Plus, the all important Cruise Nation booking number was featured 116 times!

  • Date:
    19th January 2015
  • Client:
    Cruise Nation

AeroMobile’s Coverage Reaches New Heights & Continents in 2014

AeroMobileCoverageReachesNewHeightsFromRoosterPR

2014 was a packed year for AeroMobile: new airline and roaming partners were announced, existing partners continued to roll out the service, customer demand increased at a rapid pace, and inflight mobile connectivity was hotly debated in the US.

After a step change in proactive communications activity with the help of Rooster PR in 2013, building on this momentum has been a key focus for the Rooster AeroMobile PR team in 2014.

Alongside driving coverage in key specialist telco, aviation and avionics publications, we secured coverage in mainstream consumer media including a dedicated article on Mail Online which featured the latest impressive growth stats and facts about the service.

The US debate surrounding the use of mobile phones on board  aircraft, which could be a game changer for the airline industry, offered Rooster the opportunity to raise AeroMobile’s profile in the American market. We positioned AeroMobile as THE expert in the field of inflight connectivity by issuing insightful comment and offering AeroMobile’s CEO Kevin Rogers for interview around the topic and debate. Coverage highlights included the Wall Street JournalForbes and WAMU Radio.

Back in the UK, AeroMobile’s industry leadership position was further solidified through the issuing of a steady stream of insightful comment on relevant topical industry news. Coverage included a live CEO interview on BBC Worldwide at Farnborough Airshow.

In just 12 months, Rooster secured 148 pieces of media coverage and 35 media interviews for AeroMobile representatives. We look forward to seeing AeroMobile coverage continue to take flight in 2015.

  • Date:
    January 2015
  • Client:
    AeroMobile

Rooster Cements FinTech Expertise with Azimo Campaign

RoosterCementsFinTechExpertiseAzimoCampaignFromRoosterPR

Initially appointed for a small consumer PR project in December 2013, Rooster has grown its brief and is now Azimo’s retained PR agency in the UK delivering a stream of impactful coverage throughout 2014.

Online money transfer company Azimo is disrupting the traditional money transfer market and changing the way people send money around the world.

The Rooster Azimo PR team kicked off the year by securing media endorsements from titles including the Mail OnlineEvening Standard, This is Money and the Independent (twice!), positioning Azimo as a great way of saving money.

We then pitched and organised numerous interviews for Azimo’s charismatic CEO, Michael Kent, with coverage appearing on Reuters, Mail Online and Yahoo UK to name just a few. Alongside the profiling work, our awards campaign resulted in Michael being selected as a finalist in the ‘Social and Financial Entrepreneur of the Year’ category at the Great British Entrepreneur Awards 2014.

It wasn’t just Michael we were keeping busy – we placed Mike Tinmouth, Head of Social & PR at Azimo, on an expert panel at The Guardian. Mike took part in a live Q&A discussing tech for growth and his comments informed a top tips’ review piece.

November 2014 saw Azimo join Boris Johnson on his trade mission to South-East Asia, with Rooster ensuring Azimo’s attendance was kept front of mind with the press.

Rounding off the year on a festive note, we secured a cracking in-depth article on the Daily Telegraph online on the topical story of which migrants are the most generous at Christmas.

In total, Rooster generated 95 pieces of media coverage.

  • Date:
    14th January 2015
  • Client:
    Azimo

2014: Another Bumper Year for Croatia

2014AnotherBumperYearCroatiaFromRoosterPR

The Rooster Croatian National Tourist Board (CNTB) UK press office team were hard at it throughout 2014 showcasing the destination to media, driving a steady stream of impactful coverage and generally playing our part in helping Croatia see further significant increases in visitor numbers.

We hosted 31 journalists on six group press trips, organised 14 individual press trips, arranged five media events and worked on successful partnerships with Park Plaza, Aer Lingus and Ryanair. Our work secured over 267 pieces of media coverage with highlights including the Daily Telegraph, Wanderlust, Independent on Sunday and The Guardian.

In September, our media sell-in of the world’s first underground hot air balloon flight (by a 70 year old no less!) generated widespread national coverage, including The Times, Guardian onlineMail OnlineIndependent onlineAOL Travel and Orange online.

In October, we helped the CNTB organise an exclusive event at Queen’s Club to formally unveil its new pre- & post- season campaign, “Croatia 365”. Which was closely followed by a busy schedule of media and blogger meetings at World Travel Market in November, topped off by a packed press conference.

We rounded off the year by working with Rick Stein on a visit to Split and Korcula and hosting a festive press trip to the Christmas markets in Zagreb.

  • Date:
    23rd February 2015
  • Client:
    Croatian National Tourist Office

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

TunisiaTouristFiguresMediaCoverageRevitalised2014FromRoosterPR

2014 was a positive year for Tunisia as continued political stability, culminating in democratic elections in October, was reflected in record breaking visitor growth.

First appointed in April 2008, we continued to work with the Tunisian National Tourist Office (TNTO) to develop and activate a positive tourism communications plan that would entice yet more visitors to this beautiful and fascinating country.

At the heart of our programme was a challenging calendar of press trips in order to ensure that UK & Irish media see the ‘real’ Tunisia firsthand. We pitched and secured 24 journalists on six group press trips over the course of the year.

Working with Tunisia’s first ever female Minister of Tourism, Amel Karboul, and a new Director, Mr. Tarek Aouadi, in the London office, we arranged a series of media interviews at World Travel Market unveiling a new national quality label and ‘We Are Energy’ concept, which aimed to give a human face to the magnificent landscapes of Tunisia through portraits of the country’s people. We also secured an exclusive interview with the Daily Telegraph and beautiful Miss Tunisia, Wahiba Arres.

In total, our campaign for Tunisia generated over 96 pieces of positive ‘on message’ media coverage.

  • Date:
    24th February 2015
  • Client:
    Tunisian National Tourist Office

Launching the Seasonal Cities App

SeasonalCitiesAppLaunchFromRoosterPR

In Q3 2014 Rooster was tasked with launching the new travel app ‘Seasonal Cities’. Available on the iPhone and iPad, the app provides seasonal city guides for 12 destinations around the world, written by local travel experts.

During a two month preparation period, Rooster worked tirelessly to develop a set of hard hitting key messages and media materials, and to brief  key target consumer and consumer technology journalists. The autumn version of the app was unveiled in September and the media response was, as a result, overwhelmingly positive.

The launch PR team secured a number of quick online hits on established technology sites such as Mobile Entertainment, Gizmodo and MSN, while most of the travel sections of the nationals covered the app including The Guardian, The Sun/TheSun.co.uk, The Scottish Daily Express, The Independent on Sunday, The Mail on Sunday and The Sunday People.

We also targeted long-lead consumer magazines and broadcast media to ensure that coverage hits continued to be generated for Seasonal Cities well beyond the initial three-month launch period, including T3, Stuff, National Geographic Traveller, Esquire, House & Garden, Wanderlust and an absolutely belting piece on the BBC’s flagship technology programme BBC Click.

In total, our three month launch campaign generated 39 pieces of coverage across broadcast, national newspaper, consumer, regional, online and trade titles.

“I used Rooster PR to help with the launch of my iOS travel app, Seasonal Cities, in September 2014. They were enthusiastic and innovative, provided very useful feedback at the design stage and achieved getting the app into a great selection of consumer publications, from web to print, tech columns to the travel sections of national newspapers. Their ‘after-sales service’ has been excellent as well, sending me cuttings and providing practical advice on social media and other issues.”
Marcus Waring, Seasonal Cities

  • Date:
    12th December 2014
  • Client:
    Seasonal Cities

Cutting Through the Noise of High Profile Competitors with Large Budgets, to Successfully Raise the Profile of a True Industry Expert

14-11-21, Hatched 2015 Review - Coverage

Rooster was tasked with building awareness of the Hatched brand as the leading low cost online estate agent, of its product offering and of the benefits of the fixed fee model and online estate agency in general. Target audiences included homeowners and first-time buyers across the UK as well as estate agents and other influential industry figures.

Identifying the potential engagement that could be triggered by capitalising on the outspoken and passionate nature of Hatched Founder and Director, Adam Day, our strategy centred heavily throughout the campaign on encouraging debate among media and target audiences through issuing controversial comment and pitting online estate agency against the traditional practices of the high street. To position the company (and its spokesperson) as a leader in the industry, we also focused on Adam Day’s market knowledge and his tips for consumers, as well as developing a strong network of Hatched media supporters.

The key challenge we encountered (namely, the rapidly growing competition from high profile newcomers to the market), we turned to our advantage by pitching Hatched as one of the most established brands, and its Director, as an expert on the now ‘hot topic’ of online estate agency, as well as estate agency in general.

Stimulating an ongoing discussion around the benefits of the fixed fee model, the shortcomings of estate agency in its traditional form, consequences for the consumer, what defines an ‘online’ estate agent, market predictions and insight, we also ensured the timely communication of any positive company news (growth, total savings for customers, innovation, charity initiatives, etc).

With an ROI of >64, calculated from a total of 52 pieces of coverage with a PR value of £955,032, the results of the Hatched campaign have been impressive. Media coverage for the six month campaign includes pieces in the FT, Daily Telegraph, Independent on Sunday (x2), Daily & Sunday Express, Sunday Times, London Evening Standard, Huffington Post, The Week, The Economist, plus regular inclusion in top industry titles, as well as penetration of more consumer focused pieces in women’s interest or grey market publications.

The profile of both Hatched and its spokesperson, Adam Day, has been elevated to the point that Adam is now frequently approached to participate in industry events or panel debates or to represent the industry in general via radio interviews.

The ultimate evidence of the success of the Hatched campaign was being selected to feature in Channel 4’s recent series ‘Sarah Beeny’s How To Sell Your Home’, which came about thanks to ongoing liaison with the programme’s production company. Adam was the only online agent (apart from Sarah herself) to have a physical presence on the show.

  • Date:
    11th December 2014
  • Client:
    Hatched

Fooling Around for St. Pete/Clearwater

14-12-09, VSPC Manaphin Coverage

In order to create a media buzz around St. Pete/Clearwater, Rooster PR launched an elaborate April Fools prank on behalf of the client. We announced to media that scientists in the destination on Florida’s west coast, had discovered a long extinct species called a ‘Manaphin’, a supposed hybrid of a dolphin and a manatee!

Alongside issuing a ‘news release’, our client’s creative team developed a phoney website dedicated to the discovery of the Manaphin (www.manaphin.com), complete with an ever-buffering video, that would purposely never play. The (fictional) creature was even given a history, including a reference to Charles Darwin, to provide credibility.

We in turn hand-picked specific UK media titles to sell-in the story, with regional newspaper Solihull News reporting on the phenomenon as though it was a real discovery. The client tweeted this article and the Manaphin craze took hold, generating over 7.1 million potential impressions on social media, with both ABC News and Yahoo sharing the news both online and via social channels.

The “purposely amateurish” web page registered some 10,000 visits.

From The Daily Telegraph (who awarded the Manaphin story 7 out of 10 – joint first – for best April Fools pranks), ABC News and Good Morning America, to regional and international publications, as well as applause for the cleverness of the prank from Yahoo and many others, the Manaphin campaign became an online phenomenon, trending on Twitter.

The coverage achieved vastly outweighed the campaign investment and provides an example of how humour and strategic planning can reach the world in minutes and bring positive attention to a destination.

  • Date:
    9th December 2014
  • Client:
    Visit St. Petersburg Clearwater

Launch + Sponsorship + Rooster = Social Media Success

14-11-20, Social Highlights from Launch Final

September 2014 saw Garuda Indonesia launch their new London Gatwick to Jakarta route. As well as traditional PR activity, Rooster was tasked with utilising the airline’s fledgling UK social media channels to support the events.

A sponsorship deal between Garuda Indonesia and Liverpool FC presented the perfect opportunity to build social media activity into our launch plans. The planning stage involved close liaison with the partnerships & social media team from Anfield to secure top former players (Ian Rush and Robbie Fowler) and draft a detailed editorial and photographic plan for the day.

On launch day (8 September) both Ian and Robbie were present at the airport for signings and keepie uppie competitions around the airport. Posts around this were supported by Liverpool FC (Twitter: 3.1mn / Facebook: 22.72mn) and London Gatwick Airport (Twitter: 153k / Facebook: 68k) channels alongside Garuda Indonesia UK.

In order to boost the effect of the airline’s arrival in the UK and maximise the pull of Liverpool FC, we also initiated a competition on the @Garuda_UK Twitter profile with retweets from @LFC. A simple retweet & follow competition for big prizes, including return flights to Jakarta boosted numbers from 191 followers on 5 September to 2,456 on 22 September.

Utilising the social media channels of Liverpool FC through original content and re-posts enabled the campaign to generate over 36 million impressions on Twitter with 18,115,590 for the #GarudaGatwick work and 18,436,943 for the #GarudaLFC competition.

  • Date:
    26th November 2014
  • Client:
    Garuda Indonesia

Maximising an Industry Changing Story

MaximisingIndustryChangingStoryFromRoosterPR

In November 2014, WOW air announced £99 fares (yes, that’s £99!) from London to both Boston and Washington DC, via Reykjavik. Wanting to take both the consumer market and WOW air’s competitors by surprise, Rooster crafted a media strategy that would maximise exposure and carry significant ‘WOW’ factor.

The Rooster team identified key media outlets & journalists for coverage, including travel, transport, aviation and business correspondents, and carried out detailed media briefings. Interviews with WOW air’s CEO Skuli Mogensen were also lined up with select journalists.

By targeting the right outlets and writers, and anticipating the detailed information that the media would require regarding the announcement, Rooster’s efforts saw coverage appear in The Daily Telegraph, The Daily Mail and The Daily Mirror on 23 November, the day of the announcement.

There was further widespread national coverage over the coming days and by the weekend – two days after the initial announcement – coverage appeared in The Sun, The Daily Telegraph, The Times, The Sunday Times, The Sun on Sunday as well as BBC World which broadcast an interview with Skuli Mogensen by business presenter Aaron Heslehurst.

Online the announcement went viral with 44 hits by the end of October including AOL, Mail Online (4.9k shares), Express.co.uk, Huffington Post, Independent.co.uk, Metro.co.uk, Stylist.co.uk, Cosmopolitan, Telegraph.co.uk, Yahoo and Mirror.co.uk (13.3k shares). The Travel Editor at the Daily Mirror reported that the story generated in excess of 150,000 hits online – a remarkably high number for a travel story.

The coverage continued into November with Press Association running a wire pieces that produced coverage in more than 20 regional outlets and in a 2015 preview article in the London Evening Standard. Further interviews with Skuli Mogensen were held with The Wall Street Journal, The Economist and a live appearance on CNBC Europe.

  • Date:
    November 2014
  • Client:
    WOW air

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Small Budget, Big Results: Alpine Guru & Villa Guru UK Media Launch

AG-VG coverage highlights May-Oct

With a relatively modest budget, the Villa and Alpine Guru brief for Rooster PR consisted of: launching new summer brand, Villa Guru, to the UK market; promoting the re-launched Alpine Guru brand, product and website; developing a network of UK media supporters; positioning founder and director, Oli Corkhill, as the ‘go-to’ ski and villa industry spokesperson for commentary and insight; raising awareness of the luxury product offering and personalised service of both brands; and ultimately, supporting the companies’ sales efforts by driving quality traffic to the Villa and Alpine Guru websites and generating genuine sales leads.

To achieve these objectives, Rooster’s strategy focused on securing profile opportunities for founder and director, Oli Corkhill, as well as issuing stories drawing upon his ‘insider’ knowledge, tips and recommendations; monitoring the news agenda to create relevant, timely and topical hooks for stories and press releases; and promoting the success of the Alpine Guru business story to grab the media’s attention.

Challenges, however, were palpable throughout the campaign and included: the difficulty of getting our voice heard in the hugely competitive spaces of both the villa and ski markets; a late launch for the Villa brand, missing the key booking period for the summer holiday market; the absence of additional budget or third party buy-in to carry out press trips or run competitions, which meant that we were unable to maximise opportunities to secure the more extensive dedicated review-style features that are usually valuable for this type of client.

Through dedication, creativity and sheer enthusiasm for the product, however, in just six months, Rooster secured coverage for the Villa Guru launch in titles such as Metro, The Independent, independent.co.uk, TTG Luxury, Mail Online, Wedding Ideas Magazine, cntraveller.com, Travel Daily and Yahoo!, whilst Alpine Guru coverage in the run up to the 2014/15 season to date, has included pieces in The Times, In The Snow, AllThingsAlpine.com, Oxford Mail, Oxford Times and no less than 12 pieces in top regional UK newspapers following the sell-in of Alpine Guru predictions and trends for the coming season.

Pending coverage as a result of Rooster’s efforts is also worth a note here: Villa Guru is set to dominate a half page of the prestigious 2015 Harper’s Bazaar Travel Guide; three of the brand’s villas are to be included in a design-led piece in Conde Nast Traveller; and Villa Guru will also feature in a ‘private island for NYE’ story in luxury lifestyle title, PrivatAir. All are key outlets in terms of reaching the AB1 target audiences.  

The major coup during the campaign was a hugely successful Alpine Guru media lunch. Ski writers and editors were unfamiliar with this relatively young brand (operating for the last three ski seasons only) and with little to announce in terms of product news or developments, Rooster focused on the successes and growth of the company to appeal to targeted journalists. The turnout for the niche ski specialist exceeded expectations with top ski writers Neil English (Mail on Sunday), Henry Druce (Telegraph Ski), Celia Thursfield (Tatler), Gabriella Le Breton (FT, Daily Telegraph, Tatler, Ski & Board…) and Ben Clatworthy (Times, In The Snow, Sunday Times Travel Magazine…) in attendance. Twitter activity by these influencers post-lunch led to a significant spike in Alpine Guru web traffic, as well as a flurry of enquiries and Rooster is in ongoing discussions with the writers regarding future editorial opportunities.

In terms of business results, with the 2014/15 ski season yet to kick off, Alpine Guru pre-season sales exceeded the total sales for the 2013/14 season, with average spend also up considerably on the last year.

  • Date:
    November 2014
  • Client:
    Villa Guru

Journey to the Centre of the Earth!

14-10-02, Hot air balloon case study

In September (2014), the Croatian National Tourist Board informed Rooster of a unique world first that had taken place in the Mamet Cave, Croatia: a 70-year-old man had just become the first man alive to accomplish an underground hot air balloon flight!

The Rooster team immediately jumped on the opportunity to use this news as an effective way of promoting Croatia as a great destination for active tourism and quickly drafted and issued a press release to key national media. The release was accompanied by stunning high res images and incredible video footage of the unprecedented venture. We also used our social media channels to shout about and seed the daring escapade; sharing images, videos and media coverage with our followers.

Our ability to quickly issue this striking content resulted in widespread national coverage, including The Times, GuardianOnline, MailOnline, IndependentOnline, AOL Travel and Orange online.

With stunning landscapes, a rich history, plethora of beautiful national parks, countless cultural and adventure activities, fine food and award-winning wines, Croatia is a standout destination for every type of traveller throughout the year. So, if you’re a travel journalist who would like to experience more of what Croatia has to offer, get in touch to find out more!

  • Date:
    September 2014
  • Client:
    Croatian National Tourist Office

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for the Telegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:

  • Client:

  • Category:
    Corporate
  • Client url:

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

If you want to know what our lovely clients have to say about us, then click here to be transferred to the RAR (Recommended Agency Register), which we’ve signed up to. The RAR is an online platform that enables clients to independently and confidentially rate their agencies. Based on the ratings, we were pretty chuffed to have won ‘Best PR Agency’ (1-40 staff category) at the 2015 RAR Awards!

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than twelve years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury travel sector, Julie developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has diversified her expertise, leading the PR for clients as varied as: hybrid estate agency, Hatched.co.uk; lab-grown diamond brand, ANATA; luxury umbrella brand, Where I’d Rather Be; exclusive summer and ski holiday brands, Villa and Alpine Guru; rental management software provider, 365Villas; and foreign exchange consultancy, IFX.

Julie prides herself on offering a personal, strategic and tailored approach, ensuring that every client’s expectations are met (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Jon

Jon is our creative head with a proven track record of delivering unique creative strategies for Rooster’s clients.

Having spent 10 years designing and running his own successful clothing label, Jon’s role at Rooster is to work closely with clients to deliver engaging experiences and build meaningful visual relationships with their customers.

Jon learnt his craft by helping a wide range of businesses to fulfill their potential by conceptualising, designing and delivering digital content and integrated experiences for web, mobile and the print world.

Jon works tirelessly to empower Rooster’s clients through innovative, high quality work that helps their businesses flourish, both on and offline.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focus was the travel & lifestyle sectors. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

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JAMES BROOKE

Managing Director

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NICK WHEYWELL

Account Director & Digital Leader

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JULIE AGUILERA

Associate Director

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HELEN BATTE

Account Director

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STUART FYFE

Senior Account Manager

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MELISSA HOBSON

Senior Account Manager

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JON WALLHOUSE

Creative Director

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SIAN WELSH

Finance Director

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Net.Works. Flexible New London Work Space

Net.Works. launch also brings first and only members-only coffee shop, SL28....

Net.Works. Flexible New London Work Space

Net.Works.FlexibleNewLondonWorkSpacebyRoosterPR

Net.Works. launch also brings first and only members-only coffee shop, SL28. to the capital

Offering creative, flexible co-working spaces and private studios for small businesses and professionals, Net.Works., officially launched on 23 April 2015, with a bustling event in Islington.

Housed in a former bookbinders from the 1870s, Net.Works. offers a stylish, friendly, sociable work environment without the considerable overheads of renting London office space. The company goes the extra mile and supports its members by boosting business opportunities through powerful and regular networking events. These events offer existing and future members the opportunity to connect with potential members, investors and business partners.

The launch party last night brought together London’s creative community and those looking to learn more about the benefits Net.Works. offers aspiring professionals.

On hand was guest speaker, Rich Pleeth, Founder of social app ‘Sup’, who engaged guests by sharing his experiences and offering business advice.

Commenting on the event, Rich said: “It’s so great to see the London tech scene expanding, I couldn’t be more excited with this fantastic space, Tania has done such an amazing job at making this a cooperative space to build the next major tech success in London. Companies like Sup that are just being founded and starting seed rounds are so fortunate to have amazing spaces to build the most amazing companies.”

Net.Works. offers four membership packages to cater to different business needs and schedules; Floating Space Membership for the coffee shop / lounge area; Co-working Office Space Membership; Private Studio Membership, and a monthly coffee membership for SL28., London’s first member’s only coffee shop.

Housing 18 private studios, each accommodating between three and 30 people; a shared office workspace with 28 desks, which can be rented out individually or in groups; hot-desking workspace in the SL28.; and three meeting rooms, Net.Works. is a unique concept and the first of its kind in the area, and in London.

“The launch of Net.Works. comes at a time when co-working spaces are very much the trend, but more importantly, are very much the need in London,” said co-founder, Tania Adir. “We have created a scalable working space for businesses looking to establish themselves and at the same time, provide our clients with a relaxed environment working alongside likeminded individuals.

“It’s a proposition that fosters a sense of community among members and generates genuine leads for clients and their businesses. It’s what differentiates Net.Works. from other more corporate and characterless facilities currently available in the capital,” concluded Tania.

Among the many benefits, Net.Works. provides is 24/7 access to the work space facilities, ensuring clients have complete control over their business’ work schedule.

Net.Works.’ artisan coffee shop, SL28., offers clients the highest quality teas and coffee blends and an assortment of breakfast and lunch options, including fresh sandwiches, quiches and salads, prepared onsite daily.

For more information, and details on the membership packages, please visit www.net-works.london.

-Ends-

For further press information:
James Brooke / Nick Wheywell / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Net.Works@Rooster.co.uk

About Sup
Sup is a free mobile app that makes chance encounters and serendipitous moments with friends happen more often. Use it to get notified when friends are around you. If you’re walking down 5th Avenue or Piccadilly Circus, chances are you’ll miss your best friend, even if they’re only a few metres away. Not with Sup.

Currently in Alpha testing, sign up for updates at supmenow.com. Sup has recently launched its seed round.

  • Date:
    27th Apr 2015
  • Category:
    Client News
  • Tags:
    co-working co-working co-working co-working co-working Corporate PR Corporate PR Corporate PR Corporate PR Corporate PR London London London London London net.works. net.works. net.works. net.works. net.works. sl28 sl28 sl28 sl28 sl28
  • Author:
    Kevan Barber
Ibiza No Longer Has to Break the Bank

Guests save 70% per cent with Together Travel’s exclusive ticket packages...

Ibiza No Longer Has to Break the Bank

IbizaNoLongerHasBreakBankFromRoosterPR

Guests save 70% per cent with Together Travel’s exclusive ticket packages

Together Travel has launched exclusive ticket packages so travellers to Ibiza can get into the best clubs on the island for almost half the usual price.

Guests visiting the White Isle can buy packages of 3 or more tickets to clubs including Space Ibiza, Ibiza Rocks, Amnesia, Sankeys Ibiza & Zoo Project for only £20 each. The normal cost of these tickets, if bought separately, would be a staggering £40+ on the door, meaning buying in bulk will save you massive huge amounts on your party holiday as ticket packages are available at more than half the normal cost of club entry. And it’s not like you’d only be going out on one night when you’re visiting the party capital of the world!

For those who worry the cost of club entry will push a trip to Ibiza way out of their price range, this is the perfect option: enjoy an unforgettable holiday with the best parties at the best available prices. No other tour operators offer these great prices.

Rest assured, booking cheap clubbing packages doesn’t mean you’ll miss out on any quality during your trip to Ibiza. Together Travel only works with the most prestigious beach bars, super clubs, boat parties and events to make sure you have the best possible holiday. For tickets to be valid, guests will need to arrive between 1am-2am.

For those looking for more than just club entry, Together Travel also offers Together Week Ibiza, which packages premium accommodation with the very best events. Students can benefit from even further discounts on these great prices with an exclusive 10 per cent discount, only available through UNiDAYS®.

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon & Aaron Evans-Aghoghogbe, Together Travel delivers only the best party holidays to the top European party destinations. The team prides themselves on being the number one Ibiza party holiday experience and it gets better every year.

“Everyone knows that a trip to Ibiza isn’t going to be cheap – I often talk to people who would love to go but write it off as too expensive… but it really doesn’t have to break the bank. Buy your tickets in bulk and you can get them for half the usual price. Better start packing!” said Together Travel Co-Founder Aaron Evans-Aghoghogbe.

 -Ends-

To book with Together Travel or for their latest updates, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

For further press information, please contact:
Melissa Hobson / James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together Travel

Together Travel provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together Travel offers two holiday products in top party destinations including Ibiza and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together Travel was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

  • Date:
    23rd Apr 2015
  • Category:
    Client News
  • Tags:
    Clubbing Clubbing Clubbing Clubbing Clubbing Ibiza Ibiza Ibiza Ibiza Ibiza Party Party Party Party Party Tickets Tickets Tickets Tickets Tickets Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Victoria Randall
Hatched Innovates Again with a World’s First in Estate Agency

New feature for smart sellers utilises ‘social proof’ messaging to encourage...

Hatched Innovates Again with a World’s First in Estate Agency

HatchedInnovatesAgainWorldsFirstEstateAgencybyRoosterPR

New feature for smart sellers utilises ‘social proof’ messaging to encourage quick action by buyers

Hatched has innovated once again, bringing another world first to the estate agency market. The new feature, on the recently updated website, reveals a pop-up that interchanges between the number of times a property has been viewed online and the number of bookings for physical viewings with real-time information to the potential buyer.

The pop-up banner appears towards the bottom of the listing and is an example of ‘social proof’ messaging. Other examples of this technology include its use on hotel booking sites to show the number of bookings over the last 24 hours. Bringing a sense of urgency to the process of hotel reservations, the technology is ideally suited to the competitive world of house sales.

The new feature is currently rolling out and will be included within the standard service fees from Hatched by 29 April. Offering fantastic value for money, house selling packages start from just £598 including VAT.

Adam Day, Managing Director of Hatched, says: “This is an innovation sure to be popular with sellers. When a potential buyer sees that a property has been seen 150 times in five days or has had 11 viewings booked, there is undoubtedly going to be a quick conversation within the household about when to book a viewing, rather than sitting on their hands considering other properties. We’re pleased to continue with our work as trailblazers in the online and hybrid estate agency space. Can our competitors keep up technology wise? We don’t worry about that.”

The technological stride comes on the back of Hatched becoming the first estate agency to allow viewings to be fully arranged by text messaging through an automated text recognition system, a move taken in autumn 2014. Bookings of viewings by text message now account for 40% of appointments with clients commenting on the ease and efficiency of the service. In addition, the ‘Social & Digital Marketing Package’ add-on, available to vendors using Hatched, has been incredibly successful since its launch, with Day revealing that “in February this year, we had more clicks to our properties on the Hatched site from Facebook advertising campaigns, than we had from Rightmove, an incredible amount of clicks.”

For more information on house sales with Hatched, visit www.hatched.co.uk or call 0333 999 7699.

-Ends-

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched
Launched in 2006, Hatched is a leading fixed fee estate agent and one of the original pioneers of the online estate agency model.

Providing a full estate agency service but without the expense of a shop front, Hatched’s use of technology drives efficiencies in procedures and processes, producing low overheads, which ultimately lead to cost savings for the business, the ability to offer more competitive fees to clients,  as well as more streamlined and innovative customer services.

With savings ultimately being passed onto customers, Hatched offers homeowners a smarter way to sell their homes.

Now favouring the term ‘hybrid’ estate agency as opposed to ‘online’, which detracts from the high value and quality service the estate agency offers, Hatched combines the use of smart techniques and a forward thinking approach with the defence of honourable ethics and values of traditional estate agency to ensure the best possible consumer experience.

Hatched’s fees are, on average, 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £4,000 per property, or £15m worth of savings for homeowners since Hatched’s inception.

Lettings fees for a fully managed property start from just £50 per month.

The Hatched team has over 50 years’ combined estate agency experience and with a network of regional offices across England and Wales, the estate agency offers national coverage, local knowledge and a personal service.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    21st Apr 2015
  • Category:
    Client News
  • Tags:
    estate agency estate agency estate agency estate agency estate agency hatched hatched hatched hatched hatched online estate agency online estate agency online estate agency online estate agency online estate agency property pr property pr property pr property pr property pr Technology PR Technology PR Technology PR Technology PR Technology PR
  • Author:
    Kevan Barber
BOOM! Best PR Agency (1-40 staff) at the 2015 RAR Awards

Last Wednesday (22nd April 2015) turned out to be...

The Drum Magazine: ‘Rooster Heads for New Destinations’

Our MD James was interviewed in the latest issue...

We’re Finalists in the RAR Awards!

Fabulous news just in, we've been shortlisted in the...

Net.Works. Flexible New London Work Space

Net.Works.FlexibleNewLondonWorkSpacebyRoosterPR

Net.Works. launch also brings first and only members-only coffee shop, SL28. to the capital

Offering creative, flexible co-working spaces and private studios for small businesses and professionals, Net.Works., officially launched on 23 April 2015, with a bustling event in Islington.

Housed in a former bookbinders from the 1870s, Net.Works. offers a stylish, friendly, sociable work environment without the considerable overheads of renting London office space. The company goes the extra mile and supports its members by boosting business opportunities through powerful and regular networking events. These events offer existing and future members the opportunity to connect with potential members, investors and business partners.

The launch party last night brought together London’s creative community and those looking to learn more about the benefits Net.Works. offers aspiring professionals.

On hand was guest speaker, Rich Pleeth, Founder of social app ‘Sup’, who engaged guests by sharing his experiences and offering business advice.

Commenting on the event, Rich said: “It’s so great to see the London tech scene expanding, I couldn’t be more excited with this fantastic space, Tania has done such an amazing job at making this a cooperative space to build the next major tech success in London. Companies like Sup that are just being founded and starting seed rounds are so fortunate to have amazing spaces to build the most amazing companies.”

Net.Works. offers four membership packages to cater to different business needs and schedules; Floating Space Membership for the coffee shop / lounge area; Co-working Office Space Membership; Private Studio Membership, and a monthly coffee membership for SL28., London’s first member’s only coffee shop.

Housing 18 private studios, each accommodating between three and 30 people; a shared office workspace with 28 desks, which can be rented out individually or in groups; hot-desking workspace in the SL28.; and three meeting rooms, Net.Works. is a unique concept and the first of its kind in the area, and in London.

“The launch of Net.Works. comes at a time when co-working spaces are very much the trend, but more importantly, are very much the need in London,” said co-founder, Tania Adir. “We have created a scalable working space for businesses looking to establish themselves and at the same time, provide our clients with a relaxed environment working alongside likeminded individuals.

“It’s a proposition that fosters a sense of community among members and generates genuine leads for clients and their businesses. It’s what differentiates Net.Works. from other more corporate and characterless facilities currently available in the capital,” concluded Tania.

Among the many benefits, Net.Works. provides is 24/7 access to the work space facilities, ensuring clients have complete control over their business’ work schedule.

Net.Works.’ artisan coffee shop, SL28., offers clients the highest quality teas and coffee blends and an assortment of breakfast and lunch options, including fresh sandwiches, quiches and salads, prepared onsite daily.

For more information, and details on the membership packages, please visit www.net-works.london.

-Ends-

For further press information:
James Brooke / Nick Wheywell / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Net.Works@Rooster.co.uk

About Sup
Sup is a free mobile app that makes chance encounters and serendipitous moments with friends happen more often. Use it to get notified when friends are around you. If you’re walking down 5th Avenue or Piccadilly Circus, chances are you’ll miss your best friend, even if they’re only a few metres away. Not with Sup.

Currently in Alpha testing, sign up for updates at supmenow.com. Sup has recently launched its seed round.

  • Date:
    27th Apr 2015
  • Category:
    Client News
  • Tags:
    co-working Corporate PR London net.works. sl28
  • Author:
    Kevan Barber

Ibiza No Longer Has to Break the Bank

IbizaNoLongerHasBreakBankFromRoosterPR

Guests save 70% per cent with Together Travel’s exclusive ticket packages

Together Travel has launched exclusive ticket packages so travellers to Ibiza can get into the best clubs on the island for almost half the usual price.

Guests visiting the White Isle can buy packages of 3 or more tickets to clubs including Space Ibiza, Ibiza Rocks, Amnesia, Sankeys Ibiza & Zoo Project for only £20 each. The normal cost of these tickets, if bought separately, would be a staggering £40+ on the door, meaning buying in bulk will save you massive huge amounts on your party holiday as ticket packages are available at more than half the normal cost of club entry. And it’s not like you’d only be going out on one night when you’re visiting the party capital of the world!

For those who worry the cost of club entry will push a trip to Ibiza way out of their price range, this is the perfect option: enjoy an unforgettable holiday with the best parties at the best available prices. No other tour operators offer these great prices.

Rest assured, booking cheap clubbing packages doesn’t mean you’ll miss out on any quality during your trip to Ibiza. Together Travel only works with the most prestigious beach bars, super clubs, boat parties and events to make sure you have the best possible holiday. For tickets to be valid, guests will need to arrive between 1am-2am.

For those looking for more than just club entry, Together Travel also offers Together Week Ibiza, which packages premium accommodation with the very best events. Students can benefit from even further discounts on these great prices with an exclusive 10 per cent discount, only available through UNiDAYS®.

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon & Aaron Evans-Aghoghogbe, Together Travel delivers only the best party holidays to the top European party destinations. The team prides themselves on being the number one Ibiza party holiday experience and it gets better every year.

“Everyone knows that a trip to Ibiza isn’t going to be cheap – I often talk to people who would love to go but write it off as too expensive… but it really doesn’t have to break the bank. Buy your tickets in bulk and you can get them for half the usual price. Better start packing!” said Together Travel Co-Founder Aaron Evans-Aghoghogbe.

 -Ends-

To book with Together Travel or for their latest updates, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

For further press information, please contact:
Melissa Hobson / James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together Travel

Together Travel provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together Travel offers two holiday products in top party destinations including Ibiza and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together Travel was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together Travel, visit together.travel, call 020 3375 6047 or follow Together Travel on Facebook, Twitter or Instagram.

  • Date:
    23rd Apr 2015
  • Category:
    Client News
  • Tags:
    Clubbing Ibiza Party Tickets Travel PR
  • Author:
    Victoria Randall

Hatched Innovates Again with a World’s First in Estate Agency

HatchedInnovatesAgainWorldsFirstEstateAgencybyRoosterPR

New feature for smart sellers utilises ‘social proof’ messaging to encourage quick action by buyers

Hatched has innovated once again, bringing another world first to the estate agency market. The new feature, on the recently updated website, reveals a pop-up that interchanges between the number of times a property has been viewed online and the number of bookings for physical viewings with real-time information to the potential buyer.

The pop-up banner appears towards the bottom of the listing and is an example of ‘social proof’ messaging. Other examples of this technology include its use on hotel booking sites to show the number of bookings over the last 24 hours. Bringing a sense of urgency to the process of hotel reservations, the technology is ideally suited to the competitive world of house sales.

The new feature is currently rolling out and will be included within the standard service fees from Hatched by 29 April. Offering fantastic value for money, house selling packages start from just £598 including VAT.

Adam Day, Managing Director of Hatched, says: “This is an innovation sure to be popular with sellers. When a potential buyer sees that a property has been seen 150 times in five days or has had 11 viewings booked, there is undoubtedly going to be a quick conversation within the household about when to book a viewing, rather than sitting on their hands considering other properties. We’re pleased to continue with our work as trailblazers in the online and hybrid estate agency space. Can our competitors keep up technology wise? We don’t worry about that.”

The technological stride comes on the back of Hatched becoming the first estate agency to allow viewings to be fully arranged by text messaging through an automated text recognition system, a move taken in autumn 2014. Bookings of viewings by text message now account for 40% of appointments with clients commenting on the ease and efficiency of the service. In addition, the ‘Social & Digital Marketing Package’ add-on, available to vendors using Hatched, has been incredibly successful since its launch, with Day revealing that “in February this year, we had more clicks to our properties on the Hatched site from Facebook advertising campaigns, than we had from Rightmove, an incredible amount of clicks.”

For more information on house sales with Hatched, visit www.hatched.co.uk or call 0333 999 7699.

-Ends-

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: Hatched@rooster.co.uk

About Hatched
Launched in 2006, Hatched is a leading fixed fee estate agent and one of the original pioneers of the online estate agency model.

Providing a full estate agency service but without the expense of a shop front, Hatched’s use of technology drives efficiencies in procedures and processes, producing low overheads, which ultimately lead to cost savings for the business, the ability to offer more competitive fees to clients,  as well as more streamlined and innovative customer services.

With savings ultimately being passed onto customers, Hatched offers homeowners a smarter way to sell their homes.

Now favouring the term ‘hybrid’ estate agency as opposed to ‘online’, which detracts from the high value and quality service the estate agency offers, Hatched combines the use of smart techniques and a forward thinking approach with the defence of honourable ethics and values of traditional estate agency to ensure the best possible consumer experience.

Hatched’s fees are, on average, 85% lower than a traditional high street estate agent’s. This equates to an average saving of over £4,000 per property, or £15m worth of savings for homeowners since Hatched’s inception.

Lettings fees for a fully managed property start from just £50 per month.

The Hatched team has over 50 years’ combined estate agency experience and with a network of regional offices across England and Wales, the estate agency offers national coverage, local knowledge and a personal service.

To find out more, visit www.hatched.co.uk or call the team on 0845 678 0908.

  • Date:
    21st Apr 2015
  • Category:
    Client News
  • Tags:
    estate agency hatched online estate agency property pr Technology PR
  • Author:
    Kevan Barber

Alpine Guru Reveals the Chalets and Resorts to Book Now!

AlpineGuruRevealsChaletsResortsBookNowbyRoosterPR

It may be another eight months until the ski season, but the best resorts and chalets require early booking!

Ski seasons have notoriously busy peak periods due to the short nature of the season’s snow-filled period and the popularity of ski holidays. The highest rates of occupancy are typically during the school holidays with Christmas, New Year and half-term being the most popular. For skiers looking towards a holiday during the peak periods of the 2015/16 season it is worth taking note of the most popular resorts and chalets and booking early. Alpine Guru are already reporting 50% more enquiries during the first quarter of this year compared to 2014. Here are the top picks for resorts to book now:

Zermatt is a perennial favourite with families wanting to visit one of Europe’s prettiest resorts for a Christmas and New Year getaway. As well as the aesthetic qualities of the chocolate-box village and the towering Matterhorn, the resort is also one of the only 100% snow-sure destinations during December. After the poor snowfall at the start to the 2014/15 season this is sure to be a further consideration for those booking early.

Key availability in Zermatt
Chalet Grace, situated in the exclusive enclave of Petit Village, is one of Zermatt’s finest chalets. Featuring a cinema room, wellness centre and games room with pool and card tables, the chalet sleeps 10 within five bedrooms with the opportunity for two further children in a family room.

Prices for the peak weeks
20th – 27th December CHF 95,000
27th December – 3rd January CHF 130,000
14th – 21st February CHF 77,500

Prices include Alpine Guru concierge, daily breakfast and afternoon tea, dinner on six nights and complimentary beverages including Perrier Jouët champagne.

Chalet Castor is set close to the Matterhorn Express ski lift. From its elevated position the chalet’s balconies provide sweeping vistas of the village and peaks. Sleeping up to eight guests over four bedrooms, the chalet has an outdoor hot tub and touches of high tech including rotating fireplaces and geothermal heating.

Prices for the peak weeks
20th – 27th December CHF 28,000
27th December – 3rd January CHF 30,000
14th – 21st February CHF 23,000

Prices include Alpine Guru concierge, daily breakfast and afternoon tea, dinner on six nights and complimentary beverages.

Chalet Zora’s penthouse position overlooking the main street in Zermatt is ideal for taking advantage of the resort’s shopping and après ski options. Despite only accommodating six guests, the property feels much larger with a spacious double-height living space.

Prices for the peak weeks
20th – 27th December CHF 9,500
27th December – 3rd January CHF 11,500
14th – 21st February CHF 8,000

Prices include Alpine Guru concierge. Accommodation is on a self-catered basis.

Austrian resorts may have some of the liveliest après-ski in the Alps and superb, high-altitude skiing, but they lack the extent of luxury accommodation offered in resorts over Switzerland and France. St Anton is arguably the finest Austrian resort with the wide Arlberg skiing area on offer as well as a village including famous alpine haunts such as the Mooserwirt and the legendary Krazy Kanguruh.

Key availability in St Anton/Lech
Chalet Almajur is within the exclusive Nasserein area of St Anton and has accommodation spread over 275m². Highlights within the chalet are a dedicated cinema room and a drawing room opening out onto a large terrace. Five en-suite bedrooms provide accommodation for up to 10 guests.

Prices for the peak weeks
20th – 27th December €26,550
27th December – 3rd January €36,400
14th – 21st February €30,700

Prices include Alpine Guru concierge, driver service, daily breakfast and afternoon tea, dinner on six nights and complimentary beverages.

Chalet Alexander is a favourite amongst those seeking luxury in St Anton and is already booked out for the Christmas and New Year weeks. Close to the lifts and sleeping just six, this makes an ideal family chalet.

Prices for the peak weeks
20th – 27th December SOLD
27th December – 3rd January SOLD
14th – 21st February €15,780

Prices include Alpine Guru concierge, driver service, daily breakfast and afternoon tea, dinner on six nights and complimentary beverages.

Chalet überhaus, still situated within the Arlberg ski area, is within the resort of Lech. Ski-in, ski-out, the chalet is one of Lech’s premier rentals and includes a cinema room, bar and pool room, spa area and hot tub – ideal for entertaining guests. There are five bedrooms providing accommodation for 10 guests with the possibility for a further four children to be accommodated in family rooms.

Prices for the peak weeks
20th – 27th December €99,500
27th December – 3rd January SOLD
14th – 21st February SOLD

Prices include Alpine Guru concierge, driver service anda private chef, chalet manager and team of hosts on hand to prepare anything from a simple meal to a seven course taster menu (billed separately).

For more information on luxury ski holidays with Alpine Guru visit www.alpineguru.com

– Ends –

Notes to editors:
-         Alpine Guru and Villa Guru are accommodation-only booking sites, however, Oli and Ant provide a bespoke concierge service to assist with booking flights, transfers and / or holiday extras if required.
-         Alpine and Villa Guru welcome enquiries or bookings from travel agents.
-         Oli Corkhill and Ant Cullen are available for interview or to provide expert comment / insight on the ski or luxury holiday markets.

For further press information please contact:
James Brooke / Julie Aguilera / Kevan Barber
T: +44 (0)20 3440 8930
E: AlpineGuru@rooster.co.uk

About Alpine Guru
The team at Alpine Guru works tirelessly to find clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of over 350 luxury chalets, apartments and hotels throughout 35 of the best ski resorts across seven countries in Europe and North America; all on one comprehensive, polished and easy to use website.

A global brand, Alpine Guru boasts clients from over 14 different countries and has enjoyed growth of over 1,000% in its first three years, with sales figures soaring from under £100,000 in 2011/12 to over £1,000,000 in 2013/14.

  • Date:
    21st Apr 2015
  • Category:
    Client News
  • Tags:
    Alpine Guru Chalets Ski St. Anton Travel PR Zermatt
  • Author:
    Kevan Barber

AD Acquires Fluid Creativity Marking Ambitious Expansion Plans

ADAcquiresFluidCreativityMarkingAmbitiousExpansionPlansFromRoosterPR

Digital agency We are AD continues UK growth with the acquisition of Manchester company Fluid Creativity.

Strategic digital agency We are AD has announced the acquisition of Manchester-based digital marketing firm Fluid Creativity.

The expansion comes hot on the heels of the launch of AD’s US branch: We Are AD Inc. following the successful win of US client Salt Lake Center for the Arts. AD now has three offices across the UK based in Glasgow, London and Manchester.

AD’s enterprising growth strategy will see the agency build on this continued expansion, investing in companies across the UK that have synergy with AD’s offering and mission to create cutting-edge digital campaigns and solutions.

Established in 2001, Fluid Creativity was one of Manchester’s first website design agencies and has worked with a range of top clients over the years, including Panasonic, American Soda and Manchester University.

Fluid Creativity complements and strengthens AD’s track record in ecommerce, with their years of Magento experience and a strong digital marketing team. The new owners have already shown their commitment to invest in the local community and Manchester’s digital ecosystem, with Fluid Creativity taking on headline sponsor for the ‘City of Manchester Business Awards 2015’ last month and becoming active ‘Downtown in Business Manchester’ members. In the coming months the agency will continue to support local events and grow its involvement in the community.

With plans to open a Manchester office by Q3 of 2015, this acquisition has allowed AD to exceed its original targets and build its presence in this digital hub.

“We’ve had our sights set on Manchester for a while now and are really excited to be part of the vibrant community there. We’ll be investing in growing the team over the coming months and furthering the qualifications and skill-sets of existing employees,” said David Johnstone, Commercial Director at We are AD and Fluid Creativity.

“Fluid Creativity has developed a great track record in Magento web development in the past five years and we’ll be helping the Manchester team reach certified developer status and certified solution specialist in the coming months,” concluded David.

AD has over 17 years’ experience and currently has an international client base including EDF Energy Group, University of Southampton, The Young Vic, London Philharmonic Orchestra, Benromach and the BBC.

-Ends-

For further press information, please contact:
Melissa Hobson/Tim Thackray/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: WeAreAD@rooster.co.uk 

About AD
AD is an award-winning strategic digital agency with offices in London, Glasgow and Manchester. The agency has over 17 years’ experience in delivering award-winning results for its clients through innovative creative solutions.

AD helps its clients plan, implement, and evolve their online presence to enable continual digital excellence and keep up with evolving business needs. The company offers a full range of digital services and solutions, including: digital strategy; UX & IA; responsive web design; complex web development; agile project management; content strategy; SEO & analytics; social media; PPC; email marketing; online display advertising and on-going account management of web projects.

AD currently has an international client base spanning across industries, including EDF Energy Group, University of Southampton, The Young Vic, London Philharmonic Orchestra, Benromach and the BBC.

David Johnstone, AD’s Commercial Director, is available for comment and interview on request.

For more information on AD, please visit www.weareAD.co.uk.

  • Date:
    14th Apr 2015
  • Category:
    Client News
  • Tags:
    Digital Manchester Marketing Technology PR
  • Author:
    Victoria Randall

Disney & Dalí: The Untold Alliance Exposed in New St. Pete Exhibition

DisneyDalíUntoldAllianceExposedNewStPeteExhibitionbyRoosterPR

Dalí Museum in St. Pete, Florida, explores the friendship between two artists who shaped the imaginations of our era.

Those enjoying home winter sun in Florida in early 2016 will be able to treat the child within with The Dalí Museum in St. Petersburg to host Disney and Dalí: Architects of the Imagination, a multimedia exhibition that explores the unlikely friendship and professional alliance between Walt Disney and Salvador Dalí.

The exhibition will be on display from late January until the end of June thanks to a partnership with The Walt Disney Family Museum in San Francisco. Tourism officials expect it to be a considerable draw card for those considering a visit to the sun-drenched region early next year.

“Bringing two icons together like Dali and Disney makes perfect sense for the St. Pete/Clearwater area,” said David Downing, Executive Director at Visit St. Pete/Clearwater. “This first-ever pairing of two of the 20th century’s most creative minds celebrates both our world-class arts destination and our proximity to one of the world’s most popular vacation destinations.”

Guest-curated by filmmaker Ted Nicolaou, the immersive exhibition explores the largely unknown relationship between the brilliantly eccentric Spanish surrealist and American entertainment innovator. The multimedia wonderland includes original paintings, story sketches, conceptual artwork, objects, correspondences, archival film, photographs, and audio – many of which highlight work from Disney studio artists. Collectively it presents two vastly different icons and their enduring friendship that began with their collaboration on the animated short Destino that was unfortunately never finished during their lifetimes.

Born three years and half a world apart, Disney and Dalí were both small town boys on a never-ending quest to broaden the horizons of art, blurring the lines between reality and dreams. Both ahead of their time, their influence continues to reverberate around us today in films, stage, advertising and art thanks to their ingenious self-promotion, dedication and singular artistic vision. The mutual admiration and enduring friendship between the two is evident in hand-written letters that are included in the exhibition alongside filmed dramatisations and audio re-creations.

“Disney and Dalí heralds a new era in art exhibitions,” said Dalí Museum Executive Director, Hank Hine. “Visitors can expect a multi-sensory environment of moving image, soundscapes, and the transformative aura of exquisite individual paintings. Disney and Dalí broke new ground as artists—the Walt Disney Family Museum and The Dalí will deliver a brave new world of experience.”

Disney and Dalí: Architects of the Imagination is co-organized by The Walt Disney Family Museum and The Dalí Museum, with the collaboration of the Gala-Salvador Dalí Foundation in Figueres, Spain, and The Walt Disney Studios. 

-Ends-

Notes to editors:

About the curator
Writer-director Ted Nicolaou studied filmmaking at the University of Texas before moving to Los Angeles as a film editor, writing and directing independent, fantasy films. For the past 15 years, he has created innovative DVD and Blu-ray bonus documentaries for Walt Disney Home Entertainment, special features for Disneyland and Walt Disney World, and the feature-length documentary Dalí & Disney: A Date with Destino, for the re-release of Fantasia/Fantasia 2000, about the unlikely friendship and collaboration between Walt Disney and Salvador Dalí. Disney and Dalí: Architects of the Imagination is the first exhibition Nicolaou has curated.

About The Dalí Museum
The Dalí Museum, located in the heart of beautiful downtown St. Petersburg, Florida, is home to an unparalleled collection of Salvador Dalí art, featuring more than 2,000 works comprising nearly 100 oil paintings; over 100 watercolors and drawings; and 1,300 prints, photographs, sculptures and objets d’art. The building is itself a work of art, featuring 1,062 triangular-shaped glass panels—the only structure of its kind in North America. Nicknamed The Enigma, it provides an unprecedented view of St. Petersburg’s picturesque waterfront. The Museum has attracted the world’s attention, and among the other distinguished awards it has received, it was listed by AOL Travel News as “one of the top buildings to see in your lifetime.” The Dalí Museum is located at One Dalí Boulevard, St. Petersburg, Florida 33701. For additional information contact 727.823.3767 or visit TheDali.org.

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
T: +44 (0) 20 3440 8930
E:­ teamvspc@rooster.co.uk

Visit St. Pete/Clearwater
Visit St. Pete/Clearwater (VSPC) is the official destination marketing organization of Pinellas County in Florida and covers 26 municipalities in the area.

The region is located on a beautiful peninsula on Florida’s west coast, bordered by the Gulf of Mexico to the west and Tampa Bay to the east.

Just 30 minutes away from Busch Gardens and 90 minutes away from Walt Disney World, the area offers 35 miles of white-sand beaches and uniquely colourful communities to explore.

The destination is renowned for sunshine and currently holds the Guinness World Record for the longest run of sunshine days, a massive 768.

Also home to the largest collection of Dali artwork outside of Spain, the county has culture, wildlife and beautiful beaches with a semi-tropical climate making it the perfect holiday destination for families, couples and singles.

For more information: www.visitstpeteclearwater.com, www.facebook.com/VisitStPeteClearwaterUK, www.twitter.com/vspc

  • Date:
    13th Apr 2015
  • Category:
    Client News
  • Tags:
    dali disney st pete st petersburg Travel PR vpsc
  • Author:
    Kevan Barber

Atlantic Holidays Switches to iVector

AtlanticHolidaySwitchesiVectorFromRoosterPR

intuitive provide b2b website and mobile responsive b2c website.

Leading independent specialist tour operator Atlantic Holidays, a member of the Pestana Group, has gone live with intuitive’s reservation platform, iVector, to replace its current system.

intuitive is an innovative, dynamic and progressive travel technology company based in South London. As Atlantic Holidays’ new technology partner, the company will provide a comprehensive b2b website as well as an improved, mobile responsive b2c website.

iVector, which has been selected for this project, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. By enabling the Atlantic Holidays’ site to quickly adopt new functionality, the easy-to-use system will improve sales, increase staff productivity and offer greater control over business management processes.

iVector offers automated buying, selling, managing and fulfilling processes to help businesses across the travel industry improve efficiency. It also allows for greater back-end functionality, which will allow Atlantic Holidays to continue to move forward in a changing and competitive market. This was an important factor in the decision to refresh the platform to keep up with business requirements.

Atlantic Holidays will also be exploiting iVector’s pre-eminent supplier connections to broaden its product offerings.

“A key factor in our decision process was that intuitive is an industry leader and my experience has been nothing short of fantastic so far” said Chris Busuttil, Managing Director of Atlantic Holidays. “The team is doing a tremendous job of supporting us as we migrate from our legacy system. Any doubts we had that we’d be a lower priority against their larger customers have been categorically assuaged; the team has given such a personal service and gone the extra mile throughout every stage of the implementation”

“Atlantic Holidays is a great fit for the tour operator focused functionality that we have built into iVector. We are delighted to be working with a forward-thinking company who will benefit from the flexibility of the system,” said Jackie Groves, intuitive’s Sales & Marketing Director.

For more information on intuitive and Atlantic Holidays, please visit www.intuitivesystems.com and www.atlanticholidays.net respectively.

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall/Nick Wheywell/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: intuitive@rooster.co.uk

About intuitive
Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

Launched in 2005, intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector is used across the travel industry, from modern tour operators to online travel agents and accommodation wholesalers. iVector offers automated buying, selling, managing and fulfilling processes to help improve business efficiency.

intuitive currently has 49 customers in the travel sector including lowcostholidays.com, lastminute.com, Thomas Cook, getabed.co.uk, hotels4u.com, bookabed.ie and Ibiza Rocks.

The intuitive team is friendly, knowledgeable and committed with the skills and resources to respond quickly to customer needs and deliver high quality results.

Jackie Groves, intuitive’s Sales & Marketing Director, is available for comment and interview on request

For more information on intuitive, please visit www.intuitivesystems.com or call 020 3355 2200.

  • Date:
    13th Apr 2015
  • Category:
    Client News
  • Tags:
    OTA software Technology PR Travel
  • Author:
    Victoria Randall

Tatra Photography Announce New Luxury Myanmar Tour

TatraPhotographyAnnounceNewLuxuryMyanmarTourFromRoosterPR

Indulgent package gives photographers the chance to shoot the magical journey through the ‘Golden Land’ of Myanmar.

Tatra Photography has unveiled a luxury two week package running from 27 November – 10 December 2016. The tour will give keen photographers the opportunity to see the ancient treasures, mythical landscapes and magical temples of Myanmar.

Photographers will spend one week travelling aboard a private luxurious charter ship. The trip will give guests a chance to discover fascinating cultural sites along the longest river in Myanmar – the Ayeyarwady. Along the way they will visit temples, pagodas, palaces, forgotten villages, ancient towns and monasteries.

Guests will cruise north up the Ayeyarwady River, travelling from Yangon to Mandalay and stopping at all the best photographic locations along the way. The package caters for those new to photography as well as seasoned pros, with masterclasses in landscape and travel photography from Tatra Photography’s professional photographers.

The tutors for this tour are Mark Bauer, Ross Hoddinott and Adam Burton who are among the UK’s leading landscape photographers. Their work has been published in publications such as Digital SLR, National Geographic and Outdoor Photography.

The package begins with two nights at the five star Sule Shangri-La Hotel in downtown Yangon, with river-facing rooms overlooking the historic quarter, lush tropical trees and shining pagodas.

The budding photographers will then enjoy two nights at the Aureum Inle Resort set on the tranquil Inle Lake. The lavishly decorated rooms feature a private living room and luxury amenities with an enviable view of the sunset reflecting off the lake.

One week will be spent aboard the luxurious Ananda, a ship built by local craftsmen and made especially for travel in the Myanmar Rivers. There are twenty spacious suites aboard with beautifully crafted furnishings in each room. The rooms showcase traditional Burmese materials including teak wood, local fabrics and lacquerware. Guests could relax in the Thambyadine Spa and Gym or admire the uninterrupted views of the river from the Kansi Panorama Lounge.

Four days will be spent exploring Bagan where the photographers will visit the great Ananda temple, regarded as one of the most beautiful temples in Myanmar. There will also be the chance to capture the magic of the golden Shwezigon Pagoda and bustling Nyaung U local market in Bagan on camera.

“We are very excited to be able to offer these luxurious photography packages to such a culturally and historically special location,” said Matt Jevons, founder of Tatra Photography.

“Photographers of any level will relish the opportunity to discover the diverse range of sites in Myanmar – from capturing a deep red sky behind the Ananda temple to shooting the pagoda sprinkled hills of Sagaing”, continued Jevons.

Packages include return flights from London Heathrow, internal flights and all accommodation. Guests have a choice of deluxe suites, luxury suites and owner’s suites.

The Tatra Photography Golden Land Tour runs from 27 November – 10 December 2016 available from £5,598 per person and includes:

  • Return flights from London Heathrow to Yangon and internal flights
  • All transport (including to photography locations)
  • 7 nights’ accommodation including full board on luxury cruise ship
  • 2 night full board, five-star stay at the Sule Shangri-La, Yangon
  • 2 night full board, five-star stay at the Aureum Inle Resort, Inle Lake
  • Soft drinks and juices on board
  • Complimentary minibar in all suites

For more information or to book, go to tatraphotographyworkshop.com

-Ends-

For further press information please contact:
Melissa Hobson/Tim Thackray
T: +44 (0) 20 3440 8930
E: MountainParadise@rooster.co.uk

Tatra Photography
Tatra Photography offer photography landscape courses and wildlife photography workshops in some of the most scenic areas of Europe and beyond. Established in 2010, Tatra Photography offers the opportunity to watch wild bears in the Tatra Mountains, big cats in Kenya and elephants in Botswana, or capture stunning landscapes from the highlands of Iceland to the stunning Yosemite National Park. All workshops include a masterclass from Tatra Photography’s team of professional photographers.

  • Date:
    8th Apr 2015
  • Category:
    Client News
  • Tags:
    Myanmar Photography Travel Travel PR
  • Author:
    Victoria Randall

SPLYT Minicab App Launches with 99p Rides for Londoners

SPLYTMinicabAppLaunches99pRidesLondonersbyRoosterPR

Brand New Ride Sharing App to Revolutionise the Minicab Industry.

SPLYT (justsplyt.com) launches next Monday, 13 April 2015, as the first and currently only dedicated instant minicab sharing app in the UK. It is celebrating its launch by providing Londoners the opportunity to enjoy 99p minicab rides for a whole week!*

SPLYT offers savings on fares of up to 40% for any customer that chooses to share their journey with another passenger travelling on the same (or similar) route at the same time.

Unlike other company that provide some form of ride sharing offering, SPLYT is the first and only dedicated instant minicab sharing app that affords the passenger complete control over whether to accept or decline a share request. SPLYT drivers manage incoming share requests via the SPLYT app, which instantly calculates the current passenger’s saving and potential trip delay. These factors are communicated to the passenger, who then chooses whether or not to share the journey / fare.

SPLYT share requests can be submitted at the outset of a journey or en-route and fares will only ever be split for the mutually shared portion of any journey.

Customers are invited to share their SPLYT experience following each journey by awarding the driver a rating of up to five stars. Every SPLYT driver requires an average of four stars in order to take a SPLYT booking, ensuring the highest level of service, customer satisfaction and passenger safety.

Likewise, SPLYT customers are encouraged to review fellow passengers, in order to prevent the pairing of incompatible travelling companions. Customers who rated a passenger with less than three stars will never be matched with the same customer again.

With the promise of no surcharges, free in car Wi-Fi, a female-only sharing option and in-app payments with an integrated tipping system eliminating the need to carry cash, SPLYT has covered every base.

Founder and CEO, Philipp Mintchin said of the launch: “SPLYT solves a real problem for the commuting public today. Public transport can be unreliable, inconvenient, pricey and time consuming, whilst the cost of travelling in taxis or solo in minicabs is too expensive for most. One of the biggest innovations in the minicab space today, SPLYT launches at an exciting time with continued rapid growth in the sharing economy, which is reinventing all aspects of life. Our aim is for SPLYT to reinvent how we travel, empowering users to share a private driver and providing private transport without the price tag.”

CDO (Chief Driver Officer), John Preddy, added: “As well as providing a competitive and quality service for customers, we are very much focused on building a strong and friendly driver community. As the only company currently offering drivers up to 100% of their fare, SPLYT is truly looking out for their best interests, with a better deal for self-employed owner-drivers than any other taxi or minicab company.”

Available from Friday 10 April on iOS, and Android shortly after, the new SPLYT App is free to download and free to use.

To book your 99p SPLYT minicab ride, simply download the SPLYT app,
register and follow instructions to receive your promo code

For more information on SPLYT fares and ride sharing, please visit: www.justsplyt.com

*T&Cs: SPLYT’s 99p promotional fare is applicable to journeys of 7 miles or less within Greater London. The promotion will run for one week only: Mon 13 April – Sun 19 April and is limited to two journeys per day. For journeys exceeding 7 miles, normal fares will apply for any distance travelled beyond the initial 7 miles. During this launch promotion, passengers travelling solo will be required to accept a share request at any given time. The SPLYT App will be available to download from Friday 10 April 2015.  

-Ends-

Notes to editors:
SPLYT Founder and CEO, Philip Mintchin, is available for interview or comment in relation to minicab, ride sharing or wider sharing economy topics.

Follow SPLYT: www.facebook.com/justSPLYT, @justsplyt

For further press information please contact:
James Brooke / Julie Aguilera / Nick Wheywell / Sakhita Sharma
T: +44 (0)20 3440 8930
E: justSPLYT@Rooster.co.uk

About SPLYT:
Launching on 13 April 2015, SPLYT (justsplyt.com) is the first and currently only instant minicab sharing app on the market today. It is also the first and only minicab sharing app that affords the passenger complete control over whether to accept or decline a share request.

SPLYT offers savings of up to 40% for any customer that chooses to share their journey with another passenger travelling on the same (or similar) route at the same time.

While London is the focus for the launch, SPLYT looks to build an extensive national network, covering all major UK cities within the next two years.

SPLYT works directly with individual minicab drivers. All SPLYT drivers must be registered license holders, have held a driving license for at least three years and drive vehicles no older than six years. Every driver is consistently evaluated through SPLYT’s integrated ratings system.

SPLYT is the brainchild of Philipp Mintchin, CEO, who was inspired by constant complaints from friends and family about the cost of travel in London.

  • Date:
    8th Apr 2015
  • Category:
    Client News
  • Tags:
    App Apple ios London minicab splyt transport
  • Author:
    Kevan Barber

Duty Free vs The High Street

DutyFreevsHighStreetbyRoosterPR

Can you still bag a bargain at the airport?
Cheapflights.co.uk compares the prices† on offer at the UK’s biggest airports with those on the high street and the web.  

The Easter holiday break is just around the corner and as holidaymakers pack their bags to head for their first dose of sun for the year, many will be tempted by the plethora of goodies in duty free stores nationwide. Duty free by definition implies a saving for the consumer, but with online and high-street stores offering staggering discounts to win customers over, Cheapflights.co.uk investigates whether there are still savings to be had once you’ve made it through security. Comparing the prices from 9 of the UK’s biggest airports against 12 of the nation’s biggest retailers, Cheapflights.co.uk uncovers the Duty Free winners and losers….

THE VERDICT: FLY TO THE LOCAL STORE!  

Fragrances
Fragrances are a foundation of the airport retail offering with World Duty Free (WDF), the UK’s leading duty free retailer, offering close to 500 different fragrances. Reduced prices and giant bottles have made fragrances a popular duty free buy, with many passengers choosing to stock up on year-long supplies of their favourite perfumes and aftershaves. For those with a weakness for impulse buying, the temptation is only compounded by a nose-enticing crawl through duty free!

We took a look at two of the UK’s most popular fragrances, CK One by Calvin Klein (200ml) and Jean Paul Gaultier Le Male Eau de Toilette (75ml). The products were on sale in duty free for £36.30 and £31.05 respectively. A quick search across high street and online retailers establishes that both fragrances are available at a better price outside of the airport. CK One can currently be purchased at Boots for £24.99, while Le Male is available on Amazon.co.uk for £26.11. While World Duty Free prices are competitive, better value can be found elsewhere and it is certainly worth checking before travelling.

Spirits
Many travellers choose to load up on their favourite tipple in duty free. With an abundance of fine and often exclusive spirits available, there is plenty to win over passengers and tempt them into parting with their hard-earned cash. In the UK, outlets run by World Duty Free even include a ‘World of Whiskies’ concession to promote some of the UK’s finest liquid exports.

Like fragrances however, there is no guarantee that savings on duty will be passed onto the customers. British supermarkets, perhaps in determination to outbid rivals’, often offer eye-watering savings on commodities like alcohol. A 1-litre bottle of Gordon’s Gin, the world’s bestselling London Dry Gin retails in World Duty Free for £17.99; Supermarket Morrison’s however will sell you a bottle for £17.00. The saving may be small, but with a 1-litre bottle of spirits a large and rather awkward addition to hand or hold luggage, passengers may find it more convenient to do their booze shopping back home!

Confectionery
Chocolate is the go-to item for travellers looking for a last-minute holiday gift for loved ones, not to mention those who feel obliged to offer their colleagues a culinary insight into their travels. Duty free shelves are stacked with staple favourites for UK passengers including Lindt and Milka; not to mention the outstanding favourite, the giant Toblerone.

Not eating a Toblerone requires the impartiality of the bar’s Swiss homeland – but for those able to resist an airport purchase, big savings can be made on the high street. World Duty Free advertise a 400g Toblerone bar for £6.00 which puts it at the top of pyramid as far as price comparisons go. With Toblerone a fundamental addition to the confectionery aisle of supermarkets and department stores, retailers including Waitrose, Debenhams and Morrisons all price the same size bar below £4.00!

VERDICT: TAKE THESE BEFORE YOU TAKE OFF!

Cigarettes
As a consequence of the taxes placed on them, cigarettes remain the one item that consumers are guaranteed sure to make a duty-free saving on. Our research showed that airport savings amount to as much as 50% on the high street equivalent, with a 200-carton of Marlboro Lights selling at airports for £42.00. At high street stores such as Tesco, Sainsbury’s and Boots you can expect to pay more than £44.00 for their boxes of 100 cigarettes meaning you can pay half as much per cigarette by buying duty free.

If you are planning to buy smokes, be sure to follow the rules! Quotas in the UK on the import of cigarettes are extremely strict and consumers can expect heavy fines should they exceed the limits and fail to declare their goods. Those travelling from outside of the EU are limited to 200 cigarettes while within the EU this figure stands at 800. In 2012, two air hostesses narrowly avoided jail time for smuggling 14,800 cigarettes back into the UK having arrived on a flight from the Canary Islands.

Sunglasses:
An essential summer holiday accessory as well as a precautionary measure against the sizzling sun, sunglasses are a vital part of any passenger’s luggage. They are also an item many passengers are guilty of forgetting to pack.

The iconic Ray-Ban range remains the in vogue sun-specs of choice for fashionistas internationally. We took a look at the brand’s Wayfarer range. Fortunately for forgetful souls, a departure lounge purchase may prove to be a shrewd move with the glasses retailing in duty frees stores for as little as £104.15. If we compare this to the high street where prices can be as high as £170.00, the lowest price offering came from department stores Debenhams and John Lewis at £125.00. In the market for sunnies, we say collect them when you travel!

VERDICT: UNDECIDED…

Electronics
Duty free electronics and entertainment stores have faced a reshuffle in recent years with the digital revolution reducing their product offering to devices such as cameras, smartphones, headphones and tablets. Dixons Carphone appears one retailer switched onto the change with the company’s Dixons Travel brand now present in 12 of the United Kingdom’s major airports.

This year, three of the UK’s most popular consumer electronic offerings include iPads, Beats by Dr Dre and the Go Pro Camera. The Go Pro Hero 4, the latest in the successful product line is available in duty free for £274.00 with UK retailer Currys (part of the same group) closest to matching that price at £279.00. The price is sure to delight adventurers hoping to capture those priceless travel moments.

For those hoping to zone out en route to their destinations, noise-cancelling headphones from Beats by Dr Dre may be a useful addition to their list of travel accessories. The brand’s fashionable Studio 2.0 headphones are available for £149.92 in duty free, with high-street stores including Argos, Currys and Selfridges all offering the product for £169.00.

Apple’s successful iPad series continues with the 3rd generation iPad Mini, although marketed online for £299.00, the Dixons Travel store at Gatwick confirmed to us that the mini is available in store for £270.00, this beats off competition from Amazon.co.uk which offers the product for £285.99.

Cheapflights.co.uk spokesperson Oonagh Shiel said: “Once through security, Duty Free is the must-go-to for leisure and business passengers to stock up on luxury consumables and electronics – or simply to kill some time ahead of your flight.

“Duty-free has an enduring reputation as the cheapest, last-chance place to shop before you board your flight – but, of course, retailers also know that they have a captive audience; and these days it seems that the ‘cut-price’ tag is not one that airport retailers always live up to; so don’t be fooled. It’s worth remembering that with cut-throat competition between supermarkets, that bottle of gin or giant Toblerone could well be cheaper on your local high street – so don’t just buy that last-minute item because it’s there!

“But it’s great to see that, for some items at least, there are still savings to be made. There is no obligation for concessions to pass on savings in duty-free, but without discounts, UK consumers are a shrewd enough bunch to look elsewhere. As with flights, and holidays, we suggest doing your research in advance and comparing the options – particularly if you don’t need that item for your trip.

“To make the best of the savings on offer, we suggest air travellers check before they fly. The majority of prices are available online, and even if they are not, a call through to particular stores may even give you access to special deals and discounts. After all, you want to have as much money in your pocket for when you get to your destination. Shop around to be sure you’re getting the best deal by buying duty free.”

-Ends-

†Duty free prices quoted are for travel outside of the EU. Discounts on only some products are available for travel within the EU.

*Airport Duty Free Stores assessed: London Heathrow, London Gatwick, London Stansted, Manchester, Birmingham, Edinburgh, Glasgow, Belfast, Cardiff

Notes to Editors:
Pricing analysis based on figures from retailers valid on Wednesday 18th March 2015.

High Street Retailers assessed: Boots, Asda, Sainsburys, Tesco, Argos, John Lewis, Debenhams, Currys, Amazon.co.uk Morrisons, Selfridges, House of Fraser

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma / Kevan Barber
E: Cheapflights@rooster.co.uk
T: +44 (0)20  440 8930

About Cheapflights.co.uk, a part of the Momondo Group: “Let’s Open our World.”
Momondo Group is an online travel media and technology company that is driven by the belief that an open world is a better world.  The group now serves travel search and inspiration to over 17.5 million visitors a month – plus 7 million travel newsletter subscribers – via its Cheapflights (http://www.cheapflights.co.uk/) and momondo (www.momondo.com) brands.

Skygate began the sourcing of complex air-travel data in 1992, whilst Cheapflights pioneered the online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries from 2006.

The Group has offices in London, Copenhagen and Boston, with a consumer base across more than 30 core international markets and engaged travellers, explorers and holiday-makers all over the world.

Follow us on Twitter: @Cheapflights

Follow us on Facebook: www.facebook.com/cheapflights

  • Date:
    7th Apr 2015
  • Category:
    Client News
  • Tags:
    Airports Cheapflights duty free shopping Travel PR
  • Author:
    Kevan Barber

BOOM! Best PR Agency (1-40 staff) at the 2015 RAR Awards

AwardWinningPRandCommsbyRoosterPR

Last Wednesday (22nd April 2015) turned out to be somewhat of a belting evening for Rooster as we scooped ‘Best PR Agency’ in the 1-40 staff category at the 2015 RAR Awards!

Unlike most other agencies, we actually don’t enter awards. Our clients pay us to drive tangible results for their businesses, not to spend our time trying to impress awards juries with lengthy embellished entries.

The only awards we actively strive to win are the RAR Awards as they’re not like any other. Finalists and winners are selected based on their performance using ratings and references from clients. Client ratings are collected for criteria including creativity, effectiveness, strategic thinking, client service and more.

As the RAR (Recommended Agency Register) themselves state: “An RAR award proves that your agency delivers outstanding results and the highest levels of client satisfaction.”

A huge thank you to our wonderful clients for rating us so highly and to all the Rooster team for their unrivalled client service.

We’re still buzzing…

  • Date:
    27th Apr 2015
  • Category:
    Rooster News
  • Tags:
    Awards Digital Comms Events PR
  • Author:
    admin

The Drum Magazine: ‘Rooster Heads for New Destinations’

RoosterPRinTheDrum

Our MD James was interviewed in the latest issue of The Drum magazine.

It’s a cracking piece that charts Rooster’s evolution from a specialist travel PR agency into a leading PR & digital comms consultancy working for a growing client list of global consumer lifestyle brands and technology companies.

James has taken a wealth of experience from the challenging world of travel PR (low fees and a bucket load of issues!), and applied the lessons to the broader consumer and tech spaces.

Want to know more? Call him on +44 (0)20 3440 8930 or drop him a line here.

  • Date:
    19th Mar 2015
  • Category:
    Rooster News
  • Tags:
    Media PR The Drum
  • Author:
    admin

We’re Finalists in the RAR Awards!

awards_finalist_logo_2015

Fabulous news just in, we’ve been shortlisted in the ‘Best PR Agency’ category in the 2015 RAR Awards!

In case you don’t know, the RAR (which stands for Recommended Agency Register) Awards are the only awards that are 100% based on independent client reviews and feedback on our service and results.

We haven’t paid to enter, nor spent precious time (which we argue should be focused on client work!) filling out lengthy entry forms.

BIG thanks to our amazing clients for buying into our ideas and leaving positive feedback. And full credit to all the awesome Rooster team for their hard work and tenacity.

We’re chuffed to be one of the five finalists and fingers crossed for victory on the night.

  • Date:
    19th Mar 2015
  • Category:
    Rooster News
  • Tags:
    Awards
  • Author:
    admin

intuitive Appoints Rooster PR

intuitiveAppointsRoosterPRFromRoosterPR

Rooster to manage intuitive’s UK press office and social media channels.

Rooster PR is pleased to announce it has been appointed by intuitive to manage its press office in the UK.

Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

Rooster will be responsible for running intuitive’s press office and handling all media enquiries. Rooster has been tasked with raising brand awareness among key national and trade publications in the UK. As well as managing all PR activities and issuing news announcements, this will also include running the company’s social media channels.

As part of this brief, Rooster will be required to raise awareness of intuitive’s flagship product iVector. Launched in 2005, intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector is used across the travel industry, from modern tour operators to online travel agents and accommodation wholesalers. iVector offers automated buying, selling, managing and fulfilling processes to help improve business efficiency.

The intuitive team is friendly, knowledgeable and committed with the skills and resources to respond quickly to customer needs and deliver high quality results. The company currently has 49 customers in the travel sector including lowcostholidays.com, lastminute.com/holidays, getabed.co.uk, hotels4u.com, bookabed.ie and Ibiza Rocks.

“We’re pleased to be bringing Rooster PR on board to help us increase media awareness in the UK. We look forward to working closely with Rooster PR to showcase our new client wins and highlight our team’s unique approach and innovative technology products, such as our flagship fast, flexible reservation platform iVector,” said Jackie Groves, intuitive’s Sales & Marketing Director.

“We’re proud to have been selected by one of the industry’s top technology companies and look forward to helping the intuitive team maximise their presence in the UK media,” said James Brooke, Managing Director at Rooster PR.

Jackie Groves, intuitive’s Sales & Marketing Director, is available for comment and interview on request.

For more information on intuitive, please visit www.intuitivesystems.com.

-Ends-

For further press information, please contact:
Melissa Hobson/Victoria Randall/Nick Wheywell/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: intuitive@rooster.co.uk

About intuitive
Established in 2004, intuitive is an innovative, dynamic and progressive travel technology company based in South London. intuitive’s unique approach to software development has enabled the creation of a robust, fast and scalable web-based system.

Launched in 2005, intuitive’s flagship product, iVector, is a fast, flexible and scalable 100% web-based end-to-end reservation platform. iVector is used across the travel industry, from modern tour operators to online travel agents and accommodation wholesalers. iVector offers automated buying, selling, managing and fulfilling processes to help improve business efficiency.

intuitive currently has 49 customers in the travel sector including lowcostholidays.com, lastminute.com/holidays, getabed.co.uk, hotels4u.com, bookabed.ie and Ibiza Rocks.

The intuitive team is friendly, knowledgeable and committed with the skills and resources to respond quickly to customer needs and deliver high quality results.

Jackie Groves, intuitive’s Sales & Marketing Director, is available for comment and interview on request.

For more information on intuitive, please visit www.intuitivesystems.com or call 0203 355 2206.

  • Date:
    16th Mar 2015
  • Category:
    Rooster News
  • Tags:
    OTA software tech Technology PR
  • Author:
    Victoria Randall

Rooster PR to Manage Official Launch of Japanese Restaurant, Kouzu

RoosterPRManageOfficialLaunchJapaneseRestaurantKouzu

Building upon restaurant creds, Rooster takes on PR for exciting new addition to London’s fine dining restaurant scene.

Rooster PR is delighted to announce its latest appointment by contemporary Japanese restaurant, Kouzu.

Situated in London’s exclusive Belgravia area, just a short walk from Victoria station and Buckingham Palace, Kouzu opened in November 2014. Arguably the best Japanese chef in the UK, the renowned Kyoichi Kai, of Zuma and Arts Club fame, heads up the experienced, all-Japanese kitchen team or ‘cast’.

The starring role at Kouzu is played, however, by the exquisite food. With a broad menu offering, including not only sashimi and sushi, but charcoal grill dishes, tempura, specials & salads, Kouzu uses the freshest ingredients and top of the range suppliers from the UK and Japan. The restaurant also boasts a traditional omakase sushi bar for an authentic and exclusive dining experience, where each pair of diners enjoy the undivided attention and expert recommendations of their own dedicated sushi chef.

Rooster has been brought on board to look after the restaurant’s official launch this spring following an initial ‘bedding in’ period.

The launch will see the introduction of revised menus, a new DJ, new uniforms, and the unveiling of an exclusive new VIP chef’s table private dining space with a direct and privileged view of the busy Kouzu kitchen, served directly by the head chef and accessed through its own private VIP entrance.

With a focus on upscale media and consumer outreach, Rooster is tasked with delivering a targeted PR and social media campaign to raise awareness and raise the profile of the restaurant, its offering and key Kouzu personnel.

“The lead up to our official launch was a natural point for us to consider a renewed drive with regards to PR” says Kouzu owner, Alex Kechagia. “We are looking for a buzz around launch (and beyond) and Rooster has demonstrated that they can deliver this. The agency’s consumer and lifestyle creds appealed as much as its restaurant expertise and we are very excited to be working with Rooster to position Kouzu as the must-visit contemporary new fine dining restaurant in London.”

James Brooke, Managing Director of Rooster PR, commented: “Kouzu is a key client win to demonstrate our growing restaurant expertise and the continuing diversification of the work carried out by the agency. A new high profile London restaurant launch is a great opportunity to show we can deliver a high impact campaign and the team is very excited to be part of it.”

Rooster’s previous restaurant launch expertise includes Victoria’s Venetian-Italian restaurant & bar, TOZI, and the contemporary Dockland’s Bar & Grill overlooking Royal Victoria Dock.

For more information or to book a table at Kouzu:
W: kouzu.co.uk
T: +44 (0)20 7730 7043 or +44 (0)20 7821 1817

-Ends-

Notes to editors:
The Kouzu PR team at Rooster will coordinate individual and hosted dining experiences for those wishing to review or feature the restaurant on a case by case basis. Please contact the team (details below) should you be interested.

Owners, Alex Kechagia and Azeem Ibrahim, are available for comment or interview on the business, whilst Sous Chef Ryu is available to discuss any kitchen and food related matters. Rooster PR will also coordinate interview and profile opportunities for head chef, Kyoichi Kai.

Follow Kouzu: @kouzurestaurant / www.facebook.com/kouzurestaurant

For further press information
Julie Aguilera/Nick Wheywell/Kevan Barber
T: +44 (0)20 3440 8930
E: Kouzu@Rooster.co.uk

About Kouzu
An exciting new addition to London’s fine dining offering, contemporary Japanese restaurant, Kouzu, opened in November 2014.

Situated in London’s exclusive Belgravia area at 21 Grosvenor Gardens, Kouzu is just one minute walk from Buckingham Palace and opposite The Goring hotel.

Arguably the best Japanese chef in the UK, renowned Kouzu head chef, Kyoichi Kai, of Zuma and Arts Club prestige, heads up an experienced, all-Japanese kitchen team or ‘cast’.

The starring role at Kouzu is played, however, by the exquisite food. With a broad menu offering, including not only sashimi and sushi, but charcoal grill dishes, tempura, specials & salads, Kouzu uses the freshest ingredients and top of the range suppliers.

For an authentic and exclusive Japanese dining experience, guests can opt to eat at the traditional omakase sushi bar, located on the restaurant’s floating mezzanine level. The sushi bar seats up to six, with each pair of diners enjoying the undivided attention and expert recommendations of their own dedicated sushi chef.

With lunch and pre-theatre menus ranging between £20 and £30pp, Kouzu is an affordable option for true lovers of Japanese cuisine, whilst offering the highest quality food, ingredients and a fine dining experience to rival the top sushi restaurants in the capital.

The average spend on an à la carte dining experience at Kouzu is between £60-£80 per head.

  • Date:
    24th Feb 2015
  • Category:
    Rooster News
  • Tags:
    fine dining food japanese kouzu Restaurant PR
  • Author:
    Kevan Barber

365Villas Appoints Rooster PR to Launch Pioneering Rental Software

365VillasAppointsRoosterPRLaunchPioneeringRentalSoftwareFromRoosterPR

Providing a ground-breaking rental management solution that eliminates 90% of workload for holiday let owners and agents around the globe, 365Villas appoints Rooster PR to support the brand and product launch in the UK and US markets.

Rooster PR is delighted to announce its latest brief to launch the pioneering holiday rental software provider, 365Villas, and drive awareness of the product among key audiences in the UK and US.

Built by founder and director, Dave Payette, a holiday rental owner himself with an extensive background in global tech, the 365Villas software incorporates a range of sophisticated, yet easy-to-use tools, empowering users to effortlessly operate every step of the rental management process efficiently, seamlessly and in the most integrated way possible. For those working with manual tools, 365Villas will help users to eliminate 90% of their workload.

“My aim is for 365Villas to set a new benchmark and lead the way to injecting change into a market that, although confusingly crowded from the prospective user’s point of view, does not yet offer a purpose built management solution as resilient, tightly integrated, non-prescriptive and easy to use” says Dave. “All-in, 365Villas is indisputably one of the industry’s most complete and cutting-edge solutions right out of the gate, as it combines a whole host of features, offerings and user benefits that no other competitor can claim to offer as a complete package.”

In development for four years and rigorously trialled and tested for two, adjustments, additions and updates in response to ongoing feedback from a growing number of users means the 365Villas technology is the most robust, up-to-date and comprehensive offering in the market today. The software is highly flexible, easily customisable and also accommodates the nuances of different international markets.

365Villas cuts through a crowded market place with a clear solution in response to competitor shortcomings. Unlike other providers in the market, which make users carry out the majority of tasks one by one and across various pages, 365Villas is a truly integrated application, allowing rental managers to perform multiple tasks simultaneously.

The click of a button can send out a quote, for example, whilst automatically calibrating another five or six crucial back office functions, and always affording the owner or agent complete control over every element of their business. Calendar updates, contact management, customising of rental agreements, number crunching, book keeping, dynamic reporting, filing, payment tracking, and email responses are all synchronised and managed for every guest, making the 365Villas technology uniquely powerful and exceptionally easy to use.

On the appointment, Dave comments: “Rooster has a proven track record of launching new brands, driving on-going awareness and generating an impressive ROI. We have already completed the planning phase with the team, have kicked off our social media activity, and I look forward to launching 365Villas into the UK and US markets in early 2015.”

Managing Director of Rooster PR, James Brooke, says: “Dave has worked tirelessly to develop a pioneering product in 365Villas. We’re delighted to have been selected to unveil the software later this month through an integrated campaign comprising traditional PR and social media with an additional focus on holiday rental forums. 365Villas is set to change the industry, and we believe its integrated platform will really turn the heads of holiday rental owners.”

To celebrate the official launch later this month, 365Villas will be offering holiday rental owners and agents the chance to win a whole year’s FREE subscription.

-Ends-

Notes to editors:

  • Founder and director of 365Villas Dave Payette is available for comment or interview on all elements of the holiday rental industry.
  • Follow 365Villas: @365villas & Facebook.com/365villasdotcom
  • The company’s website will be launched imminently

For further press information, please contact:
Julie Aguilera/Nick Wheywell/Tim Thackray
Rooster PR
T: +44 (0)20 3440 8930
E: 365Villas@rooster.co.uk

About 365 Villas:
365Villas is a pioneering application designed to empower holiday let owners and agents around the globe, enabling them to manage the rental of their property (or properties) efficiently, seamlessly and in the most integrated way possible.

Four years in development and trialled for two, 365Villas has been painstakingly designed and built by founder and director, Dave Payette; a holiday rental owner himself with an impressive background in global tech.

The software incorporates a range of sophisticated, yet easy-to-use tools, including integrated email, which allow any owners or agents to effortlessly manage every step of the rental management process; from responding to enquiries or issuing quotes to tracking payments and customising rental agreements and more.

The uncomplicated interface also offers easy-to-use functionalities to allow property owners to carry out targeted marketing and CRM activity, generate detailed reports or manage their accounts to maximise business opportunities and performance.

  • Date:
    2nd Feb 2015
  • Category:
    Rooster News
  • Tags:
    software Technology PR Travel PR Villas
  • Author:
    Victoria Randall

Rooster to Represent Youth Brand Together

RoosterRepresentYouthBrandTogetherFromRoosterPR

Rooster PR, the cutting edge independent PR & digital communications agency, has been brought in by Together to launch its first PR campaign.

Rooster PR is pleased to announce it has been appointed by Together to handle its PR in the UK.

Launched in 2011 by co-founders Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe, Together offers holidays to the top European party destinations including Ibiza and, new for 2015, Croatia and Mallorca.

Disappointed by their friends’ Ibiza experiences, they created a new company – Together – that would deliver only the best party holidays. Together is on a mission to provide genuine, memorable, immersive holidays in the world’s most prestigious party locations. Their products are aimed at music-conscious holidaymakers who seek a more extraordinary trip than currently offered by the 18-30 youth market.

Together’s travel experts curate a mixture of the best accommodation, clubs and parties on offer at an affordable price. The company currently offers two key holiday products:

a)    Together Weeks, which operate during the summer season (June–September) and package premium accommodation with a packed week of events including superclub entry, pool and boat parties, and access to a dedicated Together rep.

b)    Design Your Holiday, which operates year round for travellers who prefer to tailor-make their holiday choosing the accommodation and party schedule that best suits their individual tastes.

Together’s unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Rooster PR has been tasked with introducing the Together brand and its product offerings to key travel, consumer and trade media in the UK. The agency will run Together’s press office and handle all media enquiries. The target audience for this consumer brief will be music-conscious holidaymakers in their 20s and 30s.

“We have lots of exciting plans in the pipeline for Together in 2015 so it’s great that we now have Rooster on board to make sure everyone is talking about our new products and destinations,” said Together Co-Founder Aaron Evans-Aghoghogbe.

“Rooster was an obvious choice to help us increase brand awareness – they share our passion for travel and have some exciting ideas about how we can raise awareness of our high quality, affordable party holidays and engage with our target audience.”

James Brooke, Managing Director, Rooster PR, said: “We’re really excited to be kicking off the new year by announcing our new partnership with Together and look forward to working with them closely in 2015.”

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

 -Ends-

For further press information, please contact:
Melissa Hobson/James Brooke
Rooster PR
T: +44 (0)20 3440 8927
E: together@rooster.co.uk

About Together
Together provides memorable, immersive holidays for music-conscious holidaymakers who seek a more extraordinary trip than those currently offered for the youth market (18-30s).

Together offers two holiday products in top party destinations including Ibiza, Croatia and Mallorca at an affordable price: Together Weeks (June–Sept), which package premium accommodation with events including superclub entry, pool and boat parties; and Design Your Holiday (year round) where travellers can choose accommodation and party options that best suit their individual tastes. Its unique online booking system enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Together was co-founded by Charlie McMullen, Christopher Moon and Aaron Evans-Aghoghogbe in 2011. Disappointed by their friends’ Ibiza experiences, they created a new company that would deliver only the best party holidays. Aaron Evans-Aghoghogbe, Co-Founder, can be made available for comment or interview on request.

For more information, or to book with Together, visit together.travel, call 020 3375 6047 or follow Together on Facebook, Twitter or Instagram.

  • Date:
    8th Jan 2015
  • Category:
    Rooster News
  • Tags:
    Holidays Together Travel Travel Travel PR
  • Author:
    Victoria Randall

Rooster PR Takes on ANATA Man-Made Diamond Brief

ANATA-twitter1500pxbgdWebsite

Producing exquisite, personalised lab-grown diamonds for clients across the globe, ANATA appoints Rooster PR to launch new brand and raise awareness of unique product in the UK and beyond.

Rooster PR is delighted to announce its latest brief to launch new brand, ANATA diamonds (formerly Heart-in-Diamond) and drive awareness of the unique product among key consumer audiences in the UK.

ANATA diamonds are laboratory grown and possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke.

The truly unique feature of ANATA is that each diamond can be personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of loved ones. The carbon sample is used as the diamond growing foundation to create the most priceless gift, commemorative keepsake, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond, honouring cherished relationships with loved ones; living or past.

Rooster’s focus will be on introducing ANATA diamonds to UK consumers, positioning the product as the most personal and unique way to celebrate, remember or hold a loved one close.

PR activity will pivot around communicating the celebratory element of the diamonds as commemorative items, whilst being sensitive to the emotive nature of the product and its audiences with regards to the memorial market.

Rooster will engage audiences through the design and implementation of a comprehensive print, digital and social media campaign, targeting the following markets:

  1. Those looking for a unique gift or keepsake in celebration of milestone occasions (birth or first lock of hair, engagement, wedding, anniversary, birthday…)
  2. Those seeking a unique and personal way of commemorating the legacy of loved ones passed
  3.  Those looking for a way to hold distant friends or family close (armed forces, expat communities, business travellers, etc.)
  4. Those looking to purchase less naturally occurring coloured diamonds (usually very expensive due to their rarity) at a more affordable price
  5. Anyone looking for an utterly bespoke, traceable, eco-friendly, 100% authentic diamond

“Whilst there are a number of products and processes available to help bereaved families commemorate their loved ones” says ANATA Director, Derek Lubner, “there is a distinct lack of direct competitors for ANATA diamonds in the UK currently. The appeal of our product extends far beyond the memorial market to cater for an ever growing need for personalised jewellery, gifts and keepsakes to celebrate life’s milestones and valued relationships. We are confident that Rooster will be pivotal in helping us make our mark and fill a gap in the UK market and beyond.”

James Brooke, Managing Director, Rooster PR, commented: “We’ve been working closely with ANATA pre-launch, to ensure we are ready to go to market with a polished brand and relevant and consistent messaging for all target audiences. It’s an exciting new luxury consumer brief with enormous potential. We are excited to start educating the UK media and consumers on what makes an ANATA diamond purchase such a unique and personal one.”

ANATA is the latest in a string of non-travel client wins for Rooster, reflecting the increasing diversification of the work carried out by the agency and the ever broadening expertise of the team.

For more information or to purchase an ANATA diamond, please visit: http://ANATA.diamonds or call 020 7060 6230.

-Ends-

Notes to editors:
Anita Bolton, UK Operations Manager, is available for comment or interview in relation to the product and UK market. From a corporate or more technical perspective, interviews can be arranged with ANATA Director, Derek Lubner.

Follow ANATA: @ANATA_Diamonds / www.facebook.com/ANATA.diamonds

For further press information please contact:
James Brooke/Julie Aguilera/Kevan Barber
Rooster PR
T: +44 (0)20 3440 8930
E: TeamANATA@rooster.co.uk

About ANATA diamonds:
Launched in June 2005 and the market leader worldwide, ANATA diamonds (formerly Heart-in-Diamond) has been producing exquisite man-made diamonds for clients around the world for over nine years.

A family run business, ANATA is headed up by London-based Director, Derek Lubner, who works closely with an expert team of 12, based in the specialist ANATA laboratory located in St Petersburg, Russia. The ANATA technologists, gemologists designers, ceramicists, chemists and engineers nurture every ANATA stone from diamond seed to luxurious gem.

With cutting edge technology and strictly controlled procedures, the ANATA laboratory boasts five HPHT (High Pressure High Temperature) machines, which recreate the geological conditions that occur deep in the Earth’s mantle, to produce unique, man-made diamonds.

Available in a range of cuts, colours and carats, ANATA diamonds are utterly bespoke and can be made to the specifications of each individual client.

ANATA stones can be further personalised or embedded with sentiment by using particles of carbon extracted from the hair or ashes of a loved one. The extracted carbon is used as the diamond growing foundation to create the most priceless commemorative keepsake, gift, heirloom, or celebratory jewellery piece to mark a momentous or milestone occasion. Carbon samples from two or more people can also be mixed to grow a unique diamond honouring cherished relationships with loved ones; living or past.

To accompany such a personal product, ANATA offers customers the ultimate in personal service. All UK enquiries are looked after by operations manager, Anita Bolton, who provides each client with a personal consultation that takes them through every step of the process of designing their perfect diamond, right up to hand-delivering it to their door.

ANATA diamonds are recognised and graded by the world’s foremost authorities on diamonds including the UK based AnchorCert Gem Lab, the European Gemological Laboratory (EGL), the International Gemological Institute (IGI) and the Gemological Institute of America (GIA) and every ANATA piece is presented with a Certificate of Authenticity and a lifetime guarantee. The certificate is exactly the same document issued with earth grown diamonds, confirming the weight, cut, clarity, colour, symmetry, as well as the polish quality of the stone.

ANATA diamond prices range from £1,400 to £14,000 per carat and vary greatly depending on the colour, weight, clarity and cut of the stone required. Generally speaking, as coloured diamonds are much rarer in nature, lab-grown coloured diamonds, which can be produced on demand, are more affordable than their naturally occurring counterparts. White lab-grown diamonds however, will invariably be more expensive than mined white diamonds since white diamonds are more common in nature.

About man-made Diamonds:
Lab-grown diamonds possess exactly the same optical, physical and chemical properties as Earth-mined diamonds. Likewise, the same ‘4C’ characteristics (colour, clarity, cut and carat) apply when grading and authenticating man-made diamonds.

Man-made diamonds are conflict-free and environmentally friendly. Grown in lab conditions, there is zero risk of ANATA stones damaging the Earth’s ecosystem or perpetuating the violence and death often associated with the diamond trade.

  • Date:
    17th Dec 2014
  • Category:
    Rooster News
  • Tags:
    ANATA diamonds jewellery luxury Product PR
  • Author:
    Kevan Barber

Rooster is Loving the Rain with Brief for World First Umbrellas

RoosterLovingRainBriefWorldFirstUmbrellasFromRoosterPR

Rooster PR takes on first pure product brief for newly launched Where I’d Rather Be, offering a visually captivating collection of umbrellas with world first 360° under canopy photo designs to help Brits escape the wet UK winter.

Rooster PR is delighted to announce its first purely product focused brief. Newly launched this November (just in time for the wet UK winter season), Where I’d Rather Be (www.whereidratherbe.co.uk) is a unique new offering in the umbrella space.

Producing high quality, durable umbrellas, Where I’d Rather Be offers a world first 360° under canopy design. Wraparound destination focused photography (keeping it travel related for tourism specialist, Rooster) is digitally printed onto the inner canopy of the product, giving the impression of being ‘inside’ the image and escaping from the rainy, grey day to more exotic locations and climes.

Whilst other brands offer umbrellas with flat images displayed on the under canopy or simply printed on the exterior of a single layer of fabric, none are currently offering seamless 360° photography around the inside of the canopy due to the complexity of the graphic manipulation required. Where I’d Rather Be ensures that the aspect of every image remains true-to-life in order to maximise the illusion of being transported to the stunning locations featured on the products.

Where I’d Rather Be umbrellas are currently available in eight desirable designs across both the classic and the more compact folding sizes, including a blissful beach setting, tropical jungle landscape, safari scene and snow-capped mountain vista. Additional designs, including iconic cityscapes, are currently in development.

Handmade, hand sewn and manufactured using the highest quality materials, Where I’d Rather Be umbrellas boast a water repellent coating to ensure a quick-dry canopy, they are highly wind resistant and are durable thanks to sturdy, yet flexible fibreglass and electroplated steel frames and shafts.

Co-Founders, Juliet Shirbin and Anna Brownjohn, childhood friends from Australia, who were inspired whilst walking down Sydney’s Palm Beach on a rainy day, have appointed Rooster PR to launch the product in the UK. Although primarily consumer focused, Rooster will also bring added value to the campaign by drawing upon its extensive contacts in the travel industry to explore B2B opportunities for the umbrellas as promotional items.

“We’re really excited to be working with Rooster” says Where I’d Rather Be Co-Founder, Juliet Shirbin. “They share our enthusiasm for the product, have a fresh approach to PR and have already demonstrated their passion and skill with interesting opportunities on the horizon and exciting ideas as to ways we can engage audiences and get our messages and product out there.”

James Brooke, Managing Director, Rooster PR, commented: “The whole team genuinely loves this product, which is key to making sure we are successful in drumming up media interest. We are also thrilled to be expanding our remit with our first product focused campaign and will be working closely with Juliet and Anna to ensure all opportunities are harnessed.”

The umbrellas retail at £29.99 (classic) and £27.99 (folding).

For more information or to purchase an umbrella, go to whereidratherbe.co.uk and use exclusive code ROOSTERLOVESRAIN for a special 12% launch discount (Available until 31 Dec 2014)

-Ends-

Notes to editors:

Please let us know should you require a sample umbrella to review or include on any product or shopping pages. We can provide both the classic and folding models in various designs.

Juliet Shirbin, Co-Founder, is available for comment or interview in relation to the product or business.

Follow Where I’d Rather Be:

-      Facebook: https://www.facebook.com/whereidratherbeumbrellas

-      Twitter: https://twitter.com/WIRB_umbrellas

-      Instagram: http://instagram.com/whereidratherbe_co

-      Pinterest: https://www.pinterest.com/WIRB_umbrellas/

-      Google+: https://plus.google.com/+Whereidratherbeumbrellas/about

For further press information please contact:
Julie Aguilera/Victoria Randall
Rooster PR
T: +44 (0)20 3440 8924
E: EscapeTheRain@rooster.co.uk

  • Date:
    2nd Dec 2014
  • Category:
    Rooster News
  • Tags:
    Product PR Travel PR Umbrellas Where I'd Rather Be
  • Author:
    Victoria Randall

World Travel Market 2014 – Opportunities with Our Clients

WorldTravelMarket2014OpportunitiesOurClientsRoosterPR

Rooster PR has several clients exhibiting at World Travel Market 2014.

Please call/email the relevant Rooster PR contact for each client if you are interested in a one-to-one meeting.

Atmosphere Kanifushi Maldives (entry level five-star resort)Website: www.atmosphere-kanifushi.com

Stand no: F22 (first floor of stand AS230)

Representative available for interview:

Dinesh Bhaskar, Director, Sales & Marketing

Ali Abdulla, Assistant Manager, Marketing & PR

Angles / News:

  • Launch of two new exciting products in the Maldives
  • The resort will begin producing its own bottled water onsite from 1 November 2014
  • Recently appointed Chef Walter Butti as Executive Chef

Rooster Contact:
Nick Wheywell / Stuart Fyfe / Sakhita Sharma
T: +44 (0)20 3440 8930
E: Atmosphere@rooster.co.uk

Be The First (hotel soft launches)

Website:  www.bethefirst.com

Meeting point: TBC on individual basis

Representatives available for interview:

Suzannah White, Founder and Director

 

Angles/News:

  • Be The First launched this October offering a unique opportunity to experience exclusive hotel stays in newly opened and refurbished luxury hotels worldwide
  • Be The First offers exclusive rates to guests looking to book a top hotel before the prices rise to the luxury rate
  • Be The First is the first and only company dedicated to sharing the soft launch experience with the consumer

Rooster contact:
Sarah Taylor / Melissa Hobson / Victoria Randall
T: +44 (0)20 3440 8930
E: BeTheFirst@rooster.co.uk

Croatian National Tourist Board (tourist board)Website:  www.croatia.hr

Stand no: EM 1450

Representatives available for interview:

Tonko Rilovic, UK & Ireland Director

  • Sara Sabadin, Senior Assistant – UK CNTO
  • Maja Buic, Junior Assistant – UK CNTO

 

Angles/News:

  • Seven per cent increase in British visitors and 23 per cent increase in Irish visitors from January – August 2014
  • Launch of new PPS (pre and post season) campaign to highlight Croatia’s gastronomic, cultural and active offerings
  • Game of Thrones Season 5 filming in Croatia
  • New waterpark opened in Istria – Istralandia
  • New hotels, hostels and campsites
  • Available for general destination updates and press trip discussions

Rooster contact:
Sarah Taylor/ Melissa Hobson / Tim Thackray
T: +44 (0)20 3440 8930
E: Teamcroatia@rooster.co.uk

Egyptian Tourist Authority (tourist board)Website:  www.egypt.travel/ www.gotoegypt.org

Stand no: AF 500-550

Representatives available for interview:

Omayma El Husseini, Director UK & Ireland

Angles/News:

  • Holding a Press Conference at 11.30am, Monday, 3rd Nov at Platinum Suites 5&6
  • Will celebrate the country’s culture and cuisine as part of this year’s WTM Festivals event. Visitors are invited to sample delicious delicacies including falafel, foul madams and baklava, as well as enjoy a taster of folkloric music and traditional dance performances including Alexandrian dance

Rooster contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
T: +44 (0)20 3440 8930
E: Teamegypt@rooster.co.uk

 

eviivo (booking/management software for small accommodation providers)Website: www.eviivo.com

Stand no: TT 565

Representatives available for interview:

Michele Fitzpatrick, CEO


Angles/News:

  • Offering independent hotels and B&Bs a solution to attract, process and manage bookings
  • eviivo 2.0 launches 21 October

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: Teameviivo@rooster.co.uk

Garuda Indonesia (Indonesia’s national airline)Website: www.garuda-indonesia.com  

Stand no: AS 640

Representatives available for interview:

Jubi Prasetyo, General Manager UK

 

Angles/News: 

  • Launched its direct flight from London Gatwick to Jakarta in September. The new service operates five days a week
  • Recently awarded ‘The World’s Best Cabin Staff’ by Skytrax

Rooster contact:
Nick Wheywell/Sakhita Sharma/Kevan Barber
T: +44 (0)20 3440 8930
E: GarudaIndonesia@rooster.co.uk

Tunisian National Tourist Office (tourist board)Website:  www.cometotunisia.co.uk

Stand no: AF 650

Representatives available for interview:

Ms. Amel Karboul – Minister of Tourism, Tunisia

Ms. Wahida Jaiet – Director General of Tunisian National Tourist Office

Angles/News:

  • Tourist board has announced new National Quality Label to align country standards with the global market.
  • New flight routes recently launched with Just Sunshine to Bristol and Jet2 to launch five new routes in Summer 2015.

Rooster contact:
Sarah Taylor/Melissa Hobson/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: Teamtunisia@rooster.co.uk

St. Pete/Clearwater (tourist board)Website:  www.visitstpeteclearwater.com

Stand no: NA 400

Representatives available for interview:

David Downing, Interim Executive Director

 

Angles/News:

  • The Dali Museum welcomes Picasso/Dali, Dali/Picasso – an exclusive exhibition featuring works from 25 museums and art galleries.
  • 2,000 new rooms planned for Clearwater Beach in 2015.
  • The area has regularly topped records for overnight stays through 2014.
  • Area highlighted in the recent Dolphin Tale 2 movie.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0)20 3440 8930
E: TeamVSPC@rooster.co.uk

WOW air (budget Icelandic airline)Website: www.wowair.co.uk  

Stand no: EM 540a

Representatives available for interview:

Skúli Mogensen, CEO

Angles/News:

  • Low-cost US routes via Reykjavik launching in 2015.
  • Flights starting from £49 each way to Reykjavik.

Rooster contact:
Nick Wheywell/Stuart Fyfe/Kevan Barber
T: +44 (0) 20 3440 8930
E: TeamWOW@rooster.co.uk

  • Date:
    8th Oct 2014
  • Category:
    Rooster News
  • Tags:
    Clients Media Media Events World Travel Market wtm
  • Author:
    Kevan Barber

Social
Communicators

What they say?

Client testimonialsMedia testimonials
Client testimonialsMedia testimonials
  • “Since their appointment I have been delighted with the results. I struggle to think of a better agency for lifestyle brands than Rooster, expertly managed by James. On top of this, James has a very good way of dealing with ‘corporate’ situations, advising on releases and features within the tech and internet media. Qype’s campaigns achieved cut-through and coverage in Techcrunch, Strategy Eye, FT, BBC TV and many others.”

    Richard Dennys, Chief Marketing Officer, Qype (now Head of Digital Marketing, Nokia)

  • “Rooster is the ideal PR partner – well connected, results-focused, hardworking and creative. They’ve been an integral part of our success through the delivery of tech, corporate and consumer media coverage. I have no hesitation in recommending them.”

    Gerard Doyle, CEO, DiscountVouchers.co.uk

  • “Following a competitive pitch, we hired Rooster to activate a PR programme to support Hong Kong’s Wine & Dine offering. Rooster has connected us with key F&B media, both traditional and bloggers, resulting in strong coverage and awareness. The Rooster team are creative and results-focused, working seamlessly with our in-house PR team.”

    Dawn Page, Director UK & Northern Europe, Hong Kong Tourism Board

  • “From creative yet cost-effective ideas, that generated national and international coverage, to day-to-day support, Rooster went above and beyond the brief for the flagship Chino Latino restaurant in London.”

    Albert van der Westhuizen, Brand Manager EU, Chino Latino

  • “I can’t recommend Rooster highly enough! Over nearly two years, the team consistently delivered quality coverage that met our strategic objectives. Creative and connected with all the key media, Rooster became an integral part of Austravel’s marketing function.”

    Joel Saunders, Managing Director, Austravel

  • “I have always found the team at Rooster to be the consummate PR professionals: always available with help and information whenever I’ve needed it.”

    Frank Barrett, Travel Editor, Mail on Sunday

  • “Rooster staff understands the media landscape. They are considerate, focused and pleasantly persistent.”

    Steve Bennedik, Head of Technology, Sky News

  • “In today’s fast moving world, PR performs a vital role in providing editors and journalists with stories and pictures to enable them to meet constantly changing demands and deadlines. I find Rooster does this job very well indeed.”

    Andrea Watson, Property Editor, Daily Express

  • “Rooster makes a real effort to get to know what you want and doesn’t waste your time by bombarding you with random ideas as many agencies do. The Rooster team is genuinely friendly and great company, no trifling matter when you’re on a six day press trip!”

    Rhymer Rigby, Freelance for FT

  • “It’s always a pleasure to work with a company like Rooster who understand bloggers and the way we work. The team goes out of their way to make sure I can do my job properly and so ensures the best possible results for their clients.”

    Jayne Gorman, Award-Winning Travel Blogger & Social Media Specialist

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We’re a friendly bunch – give us a buzz, drop us a line or pop in. We are a mere five minute walk from Waterloo Station in central London.

Contact: James Brooke, Managing Director
(For internships please email: interns@rooster.co.uk)

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