Rooster

Rooster is a 
cutting edge 
independent 
PR & digital 
communications
agency

We connect consumer, corporate, technology and travel brands with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage for our clients.

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How can we help?

1-brand
Brand PR

We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

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Adding commercial value is at the heart of everything we do. We get under the skin of our clients, absorbing their values and identifying their objectives, before planning challenging activity that will deliver against their expectations. The proof is transparent – we check back against pre-agreed activity and coverage KPIs (Key Performance Indicators) to ensure we’re on track every single month of the campaign.

  • Key Message Development
    What are you trying to communicate about brand and/or business? What does your target audience actually care about? We work with you to define and refine a game-changing set of key messages which will then form the cornerstone of our entire communications campaign. 
  • Proactive Press Office
    A powerful press office function lies at the heart of all successful PR campaigns. We pride ourselves on a proactive ‘sales-led’ approach to placing and selling-in stories to drive maximum press coverage.
  • Thought-Leadership Positioning
    We monitor and piggyback the news agenda to place our clients at the heart of the debate. Our campaigns shape how our clients are perceived, the right way.
  • Integrated Campaigns
    We generate ‘big’ dazzling ideas that not only result in splashes of coverage, but also a sustained and heightened media interest in your brand.
  • Reputation Management
    We nurture and protect your reputation by monitoring how your brand is perceived and addressing any reputation issues. As our clients’ trusted partner, we’re perfectly placed to bridge the gap between how you view your company and how others perceive you.
  • Media Training
    You only get one shot at an interview. We’ll help improve your presentation skills with television, radio and print journalists, and give you the tools to get your key messages across. 
  • Issues & Crisis Handling
    Things occasionally go wrong. We’re here to ensure you navigate your way out of troubled waters with minimum impact to your reputation. 
  • Monitoring & Evaluation
    In order to prove the effectiveness of our campaigns, we monitor and evaluate everything we do and provide detailed reporting and post-campaign analysis.

Note: While Rooster strictly offers a retained brand PR service, our sister company, Results PR, provides payment-by-results PR.

2-digital
Digital Communications

For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

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We integrate digital and social media outreach into all our work, either by managing our clients’ digital channels for them or by content development activity for our clients’ in-house teams. Whether you need digital communications in your day-to-day press office activity or to support a larger campaign, Rooster calls the tune online.

  • Online PR
    Online media has opened up the world to a plethora of influencers. We carefully source, select and partner with them on your behalf in order to outreach to your target audiences through their allegiance of loyal followers. This in turn creates positive engagement with your brand. 
  • Our team has an unrivalled network of online and blogger contacts which are essential to providing a targeted, coordinated online strategy and spreading the word in today’s digital world.
  • Social Media
    Facebook, Twitter, LinkedIn, Pinterest and other social media superbrands are the portals through which you can untap new markets.
  • We’ll devise and implement campaign ideas, manage your messages and social media channels, build a loyal and engaged following, and ensure you get a massive response. 
  • SEO
    PR plays a significant role in online content creation with search engine-optimised news releases helping to build invaluable links to your website. We can help you ensure you use effective key words in your communications to ensure your brand is pushed up the ‘search term’ ladder.
  • Viral Campaigns
    A single editorial story, image or video can capture the imagination of tens of thousands of people on the web. A combination of clever PR activity to promote the campaign, and use of material that captures the imagination of your target audience will ensure you go ‘viral’.
  • Tracking & Monitoring
    Everything we have spoken about is all well and good, but you need to know your investment is generating positive results. We’ll regularly track, evaluate and report on progress to show transparently how your digital campaign is creating maximum ROI.
3.corn
Global Reach

We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

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We work with clients on a local, national and international basis, putting in place the most cost-effective network solution for their communications needs.

Global Experience
Our senior team has worked at large global PR agencies and has first-hand experience of the challenges and complexities involved in handling multinational accounts. This includes having to work with a network of offices that in reality, is only as good as its weakest link.

Our Approach
Rooster PR does not belong to, nor are we committed to, an existing European or global network. Rather, we have built relationships with a multitude of like-minded agencies worldwide from which we can cherry pick an agency or agencies with the right skills and experience for a particular client. We ensure your communication objectives are consistently delivered across multiple markets by only the very best agency partners.

International Coordination
We’re experts at international coordination, using the latest technologies to fine tune client campaigns and monitor results. Acting as the lead agency, we can centrally develop campaigns for multiple markets, resulting in significant cost savings.

Contact
To discuss your international communications needs or challenges in confidence, contact Rooster’s MD James on +44 (0)20 3440 8933 or email him here.

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What we do best

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Consumer

If you’re looking to engage with a consumer audience, we can help. We devise cutting-edge PR and digital communications campaigns that make you stand out from the crowd.

We work with brands both large and small, and every variation in between. From those looking to freshen up their communications, to start-ups aggressively trying to wrestle market share, we get your voice heard.

See Our Portfolio

1 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Corporate

We’re experts at enhancing and protecting the corporate image of companies and brands. Our senior team advises clients on internal/external corporate messaging, thought leadership, CSR programmes and issues/crisis management.

We’ve helped clients handle issues ranging from negative publicity and redundancies, to natural disasters and political upheaval. Our focus is on providing practical advice and hands-on support, rather than simply advising on best practice.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Technology

We’re passionate about technology campaigns, and offer a genuinely different approach for clients that have grown tired of specialist agencies delivering limited results for high fees.

Yes, we’re well connected with all the key technology and b2b press. But we go further, connecting technology clients with their target audiences through broader more impactful campaigns that achieve cut-through with everyone from mainstream broadcast and consumer media through to industry analysts.

See Our Portfolio

3 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Travel

Rooster started life in 1997 as a boutique travel PR agency. While we’ve grown up and diversified into different sectors, travel and tourism PR remains a core offering.

Our team’s extensive experience extends to creating campaigns across all sectors of the travel, tourism and leisure industries. We work for airlines, cruise lines, domestic & international tourist boards, hotel & resort groups, tour operators and online travel brands. We remain one of the leading lights of the travel PR marketplace.

See Our Portfolio

2 Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci. Nam congue, pede vitae dapibus aliquet, elit magna vulputate arcu, vel tempus metus leo non est. Etiam sit amet lectus quis est congue mollis. Phasellus congue lacus eget neque. Phasellus ornare, ante vitae consectetuer consequat, purus sapien ultricies dolor, et mollis pede metus eget nisi. Praesent sodales velit quis augue. Cras suscipit, urna at aliquam rhoncus, urna quam viverra nisi, in interdum massa nibh nec erat.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Proin nibh augue, suscipit a, scelerisque sed, lacinia in, mi. Cras vel lorem. Etiam pellentesque aliquet tellus. Phasellus pharetra nulla ac diam. Quisque semper justo at risus. Donec venenatis, turpis vel hendrerit interdum, dui ligula ultricies purus, sed posuere libero dui id orci.

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Our Portfolio

Everyday we conceive, develop and activate PR and digital communications campaigns that drive tangible results for our clients. Please view our PR Portfolio of recent successes.
To check out our new Showreel on Vimeo Click Here

Regional PR Campaign for Tunisia

14-08-05, TNTO - Regional Media Case Study

This year, the Tunisian National Tourist Office tasked Rooster with securing maximum regional coverage through monthly group press trips, focusing on the country’s 3,000 years of culture, delicious cuisine and prestigious golf courses.

With a new Monarch Airlines route launching from Manchester to the popular seaside resort of Enfidha, Rooster saw an additional opportunity to organise a dedicated trip for North-West based media and worked with Monarch’s PR team to make this happen.

As a result of fascinating itineraries, Tunisian hospitality and the feel-good spring and early summer sunshine, Rooster secured articles in top regional titles, including The Birmingham Post, The Plymouth Herald, Teeside Evening Gazette, The Scotsman, Coventry Telegraph and Wales on Sunday. A travel feature was also broadcast live from Tunisia on BBC Radio Midlands, where Tunisia’s charms, including the famous tuna and egg brik, were showcased to over 200,000 listeners. Coverage also appeared on a selection of the regional papers’ websites, including the IrishExaminer.com, BournemouthEcho.co.uk and JewishTelegraph.com.

Between January and June 2014, Rooster generated a total of 28 pieces of regional coverage for Tunisia, with a circulation figure of nearly 1.5 million, all crucially featuring the TNTO’s official website address.

The Mediterranean hotspot, just two and half hours away from the UK, is becoming even more popular with UK visitors, so if you’re a travel journalist writing for a regional publication then get in touch – we may have an early winter sun story for you!

  • Date:
    August 2014
  • Client:
    Tunisian National Tourist Office

Driving 7.5 million+ Impressions for Family Traveller

14-08-14, Family Traveller Case Study

Tasked with increasing awareness of Family Traveller Magazine and FamilyTraveller.com as the go-to resources for all things family and travel, we worked to syndicate the magazine’s high-end content to key target market publications.

Pursuing Family Traveller’s core audience of ABC1 mothers aged 28-45 years old, we set about laying the foundations for a number of successful syndication partnerships. Aligning publication interests with relevant quality content from Family Traveller Magazine, or bespoke editorial provided by the publication’s top writers, we secured several features in a range of outlets with Family Traveller crediting and live links to FamilyTraveller.com.

To date, Family Traveller content has been featured in Dailymail.co.ukAdelto.co.ukLondonmumsmagazine.com (twice), Ukmums.tv,  Diver Magazine, Absolutely Chiswick, Absolutely City & Angel, Absolutely North by North West, Absolutely Richmond and Absolutely West.

In addition to a total AVE of £48,193.31, the syndication project achieved a total of 7,552,700 new pairs of eyes on Family Traveller content. Live links have also translated into a trackable drive of traffic back to the Family Traveller website – a real success!

  • Date:
    August 2014
  • Client:
    Family Traveller

Attracting the Irish to Croatia

AttractingIrishtoCroatiaFromRoosterPR

In 2014, the Croatian National Tourist Board and Rooster PR have been on a mission to attract more Irish visitors to Croatia, by increasing awareness through the Irish media.

When Aer Lingus announced a new route from Dublin to Pula in June, Rooster jumped on the opportunity to organise a press trip to the heart-shaped Istrian region, securing seven journalists including writers for the Dublin Evening Herald, Irish Sunday Independent, Irish Sunday World, The Irish Times, Irish Daily Star and the Irish Independent. The result was a burst of quality coverage across several wide-reaching titles in the Republic of Ireland.

In addition, Rooster rolled out the red carpet for a special Irish media lunch at the Shelbourne Hotel in Dublin. As well as celebrating the new route, the event aimed to raise awareness of Pula and Istria as a top gastro break and a fantastic family-friendly destination for Irish visitors. The lunch provided a great opportunity to update key Irish journalists from outlets including Travel Extra, the Irish Daily Mail, Irish Brides Magazine and the Irish Independent, on the latest developments in Croatia and generate even more interest in the destination.

  • Date:
    August 2014
  • Client:
    Croatian National Tourist Office

AeroMobile's Coverage Takes Off in 2013

14-03-12, AeroMobile Case Study - Coverage - Rooster PR

After keeping a low profile across consumer and telco press for the last few years, 2013 was the year AeroMobile opted for a step-change in their media activity – with the help of Rooster PR.

Tasked with raising consumer awareness of the service and combating outdated perceptions about using mobile phones in the aircraft cabin, Rooster targeted national newspapers, consumer magazines and online outlets across the UK and Ireland with a clear message – you CAN use your mobile phone inflight!

Using key airline partners as proof points, including Virgin Atlantic, Etihad and Aer Lingus, Rooster secured coverage including the Daily Telegraph, Daily Mirror, The Sun and BBC online.

The team also pushed coverage in the specialist telco press, encouraging more mobile operators to sign up as roaming partners, and drove column inches across key aviation and avionics publications.

In just 12 months, Rooster landed over 330 pieces of coverage and secured 30 media interviews for AeroMobile representatives.

  • Date:
    February 2014
  • Client:
    AeroMobile

First-time cruisers? It soon becomes a long-term love-in…

Cruise Nation Coverage

Since July 2013, Cruise Nation and Rooster PR have been on a mission to get everyone cruising with the tour operator’s unique Smart Packages, which offer free added extras at unbeatable prices.

Securing weekly hits in national and regional titles soon became de rigour, as Cruise Nation’s inspiring cruise and fly packages taking in everywhere from the Norwegian Fjords and the achingly cool capital of Copenhagen, to the Bahamas and the Big Apple, impressed more than just the PR team. Cruise Nation has featured in The Daily Mirror, The Independent, The Mail on Sunday, The Sun, The Scotsman, The Yorkshire Post and The Northern Echo amongst others.

Online coverage wasn’t left out in the cold either, as Rooster pitched tirelessly to match relevant Cruise Nation late deals with upcoming features for TheTelegraph.co.uk, MailOnline and AOL Travel.

Profiling opportunities were also sought out for Phil Evans, Cruise Nation’s Founder, with ABTA’s 2014 Travel Report and the Rio World Cup providing fantastic hooks for articles in The Observer and several hits through The Press Association.

In less than six months, Rooster has generated 128 pieces of coverage, with 78 articles featuring the all-important Cruise Nation booking number.

But our love-affair with cruising doesn’t end there! Keep an eye out for more updates on how we fly the flag for affordable cruising for everyone.

  • Date:
    24 January 2014
  • Client:
    Cruise Nation

Festicket - 3 Months, 74 Coverage Hits

14-01-13, Festicket Case Study Coverage

On a limited budget and timeframe, we delivered widespread coverage in key titles for Festicket, the festival travel specialist.

Through targeted media sell-ins and 1-2-1 meetings, Rooster PR hit the ground running with coverage across top regionals including the Newcastle Sunday Sun,  Birmingham Mail, Evening Post Wales and Liverpool Echo, all in the first month.

This was alongside high-profile online coverage which was key for the client on Handbag.com, Femalefirst.co.uk and Malextra.com.

Rooster helped to underline Festicket’s position as the festival travel specialist through weekly late deals which drove a bucket load of coverage in national titles, including the Independent, The Sunday Times and the Daily Mirror.

During the three-month project, Rooster PR secured 74 pieces of coverage across broadcast, national, consumer, regional, online and trade titles.

  • Date:
    January 2014
  • Client:
    Festicket

Voyage Prive - Effective PR on a Budget

Voyage Prive Coverage

On a limited budget, we were briefed to (a) increase brand awareness of Voyage Privé and (b) arrange 1-2-1 meetings with senior UK travel journalists.

Hitting the ground running, we secured national coverage of VP’s app in The Sunday Times as ‘Travel App of the Week’ within the first month of the campaign. This was followed up with VP being featured in the all important Sunday Times’ ‘App List’.

To communicate VP’s unique selling points to the UK market; great value, high end holidays, we distributed weekly late deals which resulted in regular coverage in The Times, The Mail on Sunday and The Sun. We also created a customer satisfaction survey and used the findings to produce controversial releases which achieved coverage in Travolution and Wanderlust.co.uk.

Our management of VP’s application for the Travolution Awards and Travelmole Web Awards resulted in VP being shortlisted as one of the ‘Rising Brands of the Year’.

In terms of 1-2-1 meeting, we used our a-list media contacts to secure lunch meetings with the travel editors of The Guardian and The Mail on Sunday and phone interviews with Press Association and Travel Weekly. These meetings led to national and travel trade coverage, as well as extensive exposure in high circulation regional papers including The Portsmouth News, The Birmingham Mail and the Manchester Evening News.

But, don’t take our word for it…

“We have worked closely with Rooster for the last 12 months and have enjoyed a very productive and enjoyable relationship with them. They have been an integral part of growth for the Voyage Privé brand and raising awareness of our business model to both consumer and the trade. The fact a small-budget account such as ours has seen coverage in the likes of The Times and Guardian and numerous travel trade press, is testament to the hard work Rooster have shown to our account. A great agency, we have enjoyed working with them.”
John Bevan, Managing Director, Voyage Privé

  • Date:
    October 2012
  • Client:
    Voyage Prive

Positioning Park Plaza Hotel Staff as 'Experts'

14-05-12, PPHE Corporate Profiling

Our ‘Experts Campaign’ for long standing client Park Plaza Hotels secured 10 published profile pieces within six months.

Briefed to position Park Plaza Hotels’ staff as experts in their fields, our response was to pinpoint profiling and interview opportunities which would highlight a wide range of employees’ expertise, from the Concierge to the Chief Executive.

Targeting a mix of trade, consumer and business titles, we selected opportunities that would highlight the teams’ industry knowledge and used celebrity ambassador David Haye to leverage consumer profiling coverage.

We secured 10 interview and profiling opportunities for a range of employees: Head Concierges, a Chef, General Managers, M&E Sales Manager, Director of Marketing, Chief Executive and celebrity David Haye. The resulting coverage featured in The Financial Times, The Sun, Seven Magazine (Sunday Telegraph), Daisy Green Magazine, Caterer & Hotelkeeper, Conference News, EyeforTravel, Big Hospitality and The Business Travel Magazine.

This was no mean feat considering there are limited profiling slots available in hotel trade titles, each interview had to be unique to avoid over-saturation, and there were no specific news hooks to secure the interviews in the first place!

  • Date:
    January 2014
  • Client:
    Park Plaza Hotels

Landing the Qype Brand with Integrity

Qype Integrity Coverage

We activated a multi-channel campaign for Qype that drove coverage across consumer print and broadcast media, and across verticals from technology to financial press.

Phase One: ‘Land the Brand’

To establish Qype in the UK, we scheduled a series of press briefings with Richard Dennys, CMO, with media including The Times, Mobile Marketing Magazine and MSN Tech & Gadgets. We also pitched Qype as THE must-have app, resulting in a series of ‘Best app’, ‘App of the week’ and ‘Best travel apps’ accolades.

Our campaign also secured blanket regional coverage – BBC Radio Cambridgeshire, Manchester Unity Radio and Brighton Argus front page – through topical ‘Top 10’ releases. Proactive press office pitching generated hits including T3 Magazine, Web User, Talk Business Magazine and Yahoo Travel.

Phase Two: Integrity Campaign

To launch Qype’s Integrity Campaign we sold-in ‘hard hitting’ releases to consumer and trade media highlighting our client’s tough stance on unethical and unreliable reviews. This generated widespread coverage, debate amongst media and consumers on Twitter, articles from technology experts and a feature in The Independent that identified Qype’s response as a stand-out stance in the industry at a time of growing discontentment with the integrity of online reviews.

Broadcast coverage was secured on BBC Fast:Track, successfully positioning Qype as the champion of trustworthy internet reviews.

  • Date:
    February 2013
  • Client:
    Qype

Seaweed Fashion at Park Plaza

Slide1

Our stunt for Park Plaza Hotels resulted in widespread coverage for Park Plaza Riverbank and Chino Latino during London Fashion Week 2012.

With no obvious link between the hotel and London Fashion Week, we set out to build an association through a stunt. We recommended creating a dress from seaweed paper (nori), holding a photoshoot at the restaurant and seeding the shots to fashion titles and national newspapers. Nori is used extensively in the menu of Chino Latino as the green wrapping for sushi and sashimi.

The results? National pick-up in the consumer news features of Femail, Daily Mail online, Yahoo, My Daily (Huffington Post), Zagat and the PETA news pages. A grand total of over 47 separate pieces of coverage.

  • Date:
    July 2013
  • Client:
    Park Plaza Hotels

Reputation Management for the Maldives

Maldives Telegraph

Briefed to position the Maldives as a safe island paradise in the wake of an alleged coup d’état, our nine-month campaign secured almost 200 pieces of positive media coverage in the UK.

We organised two press conferences in London with the Minister of Tourism, drafted reactive media statements, created a positive news timeline and arranged two group media trips.

Over 60 media attended the London press conferences including BBC News, the Guardian, Daily Telegraph, Wanderlust, House & Garden and Travel Weekly. In addition, we facilitated over 30 one-to-one travel trade briefing appointments with the Minister of Tourism.

  • Date:
    March 2013
  • Client:
    Maldives Marketing & PR Corporation

Launching Skyguard International

Skyguard-Logo-With-New-Strapline-resize

With limited budget for a three-month launch campaign, we were briefed to (a) drive UK coverage of the first-ever personal emergency service for British travellers, and (b) raise awareness of Skyguard’s International Service which is available on a key fob alarm or via a BlackBerry handset.

We worked with Skyguard International to launch the company’s first-ever personal emergency service for British travellers, using the British Foreign & Commonwealth Office’s British Behaviour Abroad report as a hook. The team arranged 1-2-1 media meetings for the client with media including The Financial Times and The Daily Express and distributed press releases tailored to b2b, consumer, health, insurance and haulage audiences.

Our campaign secured 68 pieces of coverage across national, regional, trade and online publications including The Independent, FT How to Spend it Magazine, The Sun, Daily Express, Shortlist, Dundee Sunday Post and Bus & Coach Buyer magazine.

  • Date:
    October 2012
  • Client:
    Skyguard International

#ElGouna

Travelllll

Rooster promoted El Gouna to the online community through social media and blog activity.

As El Gouna’s retained PR agency in the UK, we were briefed to promote the town to a younger audience and drive online coverage for the destination in the form of social media content and blog posts.

We invited a blend of high-profile bloggers on a group trip to El Gouna, including a family-focused blog, fashion and lifestyle blog and an outright travel blog to highlight the depth of activities and wide appeal of the resort. Ahead of the trip, we confirmed daily social media content from each of the bloggers in the form of images, Twitter posts using #elgouna and Facebook updates.

We also sourced and supported an individual blogger on a ‘learn to kitesurf’ trip, to raise awareness of the ideal conditions for the sport in El Gouna.

A Tweetreach Report on the #elgouna activity during the group blogger trip showed a total of 188 trip tweets from the bloggers and Rooster account with an impressive reach of 511,512. Destination articles/blogs were secured on Travelllll.com, Travmonkey.com, Takethefamily.com and 40before30.com.

  • Date:
    January 2014
  • Client:
    El Gouna

Positioning Mantic Point at the Sharp End

Mantic Point Logo

We were briefed to launch Mantic Point, whose solution enabled companies to provide up-to-the-minute, contextual travel information across a plethora of consumer technologies. Our campaign successfully positioned the company as a pioneer taking the industry into a new world.

In order to enhance the visibility of Mantic Point in the UK travel trade and technology media, we facilitated a press day to introduce Mantic Point and its Managing Director, Mike Atherton, to key tech journalists. At the same time, a series of exclusive opinion pieces were placed in the leading trade titles, Travolution and ABTA Magazine, which conveyed Mantic Point as a growing company with expanding horizons at the cutting edge of technology.

Our campaign secured seven interviews with leading technology journalists at the Travel Technology Show, and generated over 20 pieces of coverage in the first three months of the PR campaign alone.  The team also set up and facilitated a new business meeting with a leading low-cost airline.

  • Date:
    October 2009
  • Client:
    Mantic Point

Delivering for the First European Daily Deal Summit

DD Summit Europe Coverage for Website

Appointed six weeks before the event, Rooster worked day and night to educate the media and deliver tier one coverage.

Using raw data, we created newsworthy and original statistics-based releases for trade/consumer media which saw DD Summit Europe quickly recognised as the leading source for industry trends/figures. Notably, the FT and The Telegraph credited DD Summit Europe as the source for daily deal statistics.

We also identified and maximised PR opportunities pegged to the speakers. The team drafted and distributed releases announcing Groupon and LivingSocial’s speaker slots and a second release when kgbdeals joined the panel which was positioned as an industry first. UK/European media releases announcing the combined investment value of the speakers were also sold-in to target media.

At the Summit itself, we sourced and scheduled media interviews with speakers on Radio 5 Live and The Today Programme, and in the Daily Telegraph, Sunday Express, Sunday Telegraph and Travel Trade Gazette.

  • Date:
    October 2012
  • Client:
    eDeal Association

Iceland Express Saves the Day

Yorkshire Post Coverage

With a brief to drive consumer coverage for Iceland Express outside of the travel pages, we delivered extensive non-travel coverage through ‘piggybacking’ a news story.

When a pair of newlyweds were forced to cancel their honeymoon following a break-in at their home on their wedding night, we stepped in on behalf of Iceland Express and offered the newlyweds two complimentary return flights to Iceland on whatever date was most convenient.

We sold-in the story to Press Association letting them know that Iceland Express had stepped in and provided quotes on behalf of the client. At the same time, all news outlets that had featured the story were contacted.

Our quick thinking and proactive selling-in generated 17 pieces of coverage in the news pages of regional newspapers including the Yorkshire Post and Liverpool Echo, as well coverage in the news pages of national newspaper, The Sun.

  • Date:
    January 2013
  • Client:
    Iceland Express

WHO ARE WE?

About Rooster PR

Rooster PR was founded in 1997 as a specialist travel PR agency by ex-journalist Henry Hemming. Re-launched in 2008 as a ‘travel and lifestyle communications consultancy’, Rooster PR has grown steadily through client and journalist referrals.

Today, a team of over 15 services a broad range of consumer, corporate, technology and travel clients on a UK and international basis. What makes Rooster PR truly different is our unwavering focus on delivering tangible results based on pre-agreed KPIs that always, yes always, exceed expectations.

While Rooster strictly provides a retained brand PR service, our sister company, Results PR, offers payment-by-results PR.

Our Senior Team – Henry

Former travel and technology journalist Henry Hemming oversees Rooster’s strategic development, ensuring our service is second to none and each client benefits from the greatest possible return on investment.

With over 25 years’ experience Henry is a recognised expert in PR and digital communications.

Our Senior Team – James

James is a PR and digital communications expert with consumer, corporate, technology and travel & tourism experience. He’s implemented innovative PR and marketing campaigns on behalf of a wide range of national and international clients.

Before joining Rooster PR on 1st April 2008, James held senior positions at both specialist PR and international communications consultancies. Immediately prior to Rooster, James was Associate Director & Practise Leader in the Corporate and EMEA Travel & Tourism teams at the global agency FleishmanHillard.

James has a proven track record of delivering meaningful and measurable PR strategies for high profile clients. James is respected as a ‘hands-on’ leader and ensures Rooster is focused on strategic thinking and creative ideas that drive tangible results.

Our Senior Team – Helen

Helen has worked in communications for almost ten years but honed her project management skills in tourism development. At the Wales Tourist Board she was responsible for developing a green accreditation scheme for tourism businesses and in her first ‘proper’ job she coordinated large-scale community development initiatives including public art projects.

Helen joined Rooster in August 2010 having spent five years at the Northwest Development Agency, where she worked on PR campaigns for destinations including Blackpool, Manchester and the Lake District. She also worked closely with the Liverpool Culture Company during the city’s time as European Capital of Culture, leading destination PR for the year-long event.

Helen has excellent crisis management skills having worked with the Tunisian National Tourist Office throughout the Arab Spring, overseeing all UK and Ireland communications during the Jasmine Revolution.

Helen’s love of writing means she spends most of her spare time penning articles for a women’s news website.

Our Senior Team – Nick

Nick has built up a wealth of b2b and b2c communications experience across different sectors including global FMCG and luxury brand PR.

During a seven year stint in Dubai, Nick set up and ran the PR division of a full service communications agency. His client experience included adidas (including TaylorMade Golf), Angsana Hotel & Suites Dubai, Dubai International Film Festival, Harley Davidson, Hilton Hotels, Samsonite and Swiss International Airlines.

Returning to the UK in December 2009, Nick focused on developing his digital capabilities, working as client director for a large social media agency on clients including the BBC, Rank Group (Grosvenor and G Casinos), McLaren Automotive, Isle of Wight Tourism and The Caravan Club.

Nick is a traditional PR in a shiny social media suit!

Our Senior Team - Stuart

Stuart has worked in PR for almost ten years, both in-house and in agency roles across the corporate, not-for-profit, arts/entertainment and travel sectors.

Sydney-born, he has developed and managed communications campaigns for the Sydney Symphony, New Holland Publishers and for large-scale events such as the Nickelodeon Kids Choice Awards, Australian Subscription Television Awards and the Inside Film Awards, managing rowdy press pits and red carpets without breaking a sweat in a tux!

Working as a senior consultant for a full-service Sydney-based agency, he oversaw brand strategy development, brokered sponsorship deals, managed large-scale events, provided crisis counsel and oversaw media campaigns generating international coverage. More recently he managed a portfolio of clients from the tourism sector that included the Pan Pacific Hotels Group, the Harbour Rocks Hotel and the Pier One Sydney Harbour.

In 2013 he left the sunny shores down under to spend the summer travelling around Europe before setting up home in London. Seeking an office building to outdo the Sydney Opera House, he worked in the press office of the Natural History Museum until returning to his passion for the travel and lifestyle industry, joining the team at Rooster PR in mid-2014.

Our Senior Team - Melissa

Melissa has extensive experience across the consumer, not-for-profit, and travel PR sectors through both in-house and agency roles. She excels at developing strategic media plans and securing positive, on-message coverage through her strong media contacts.

Before joining Rooster PR in July 2014, Melissa spent two years in-house at Cancer Research UK, the world’s leading charity dedicated to cancer research, where she worked across a range of consumer, health and policy projects as well as celebrity-led fundraising campaigns including Race for Life, Stand Up To Cancer and Virgin London Marathon. Prior to this, she was Media Manager at GolinHarris, where she was part of a team of trusted media relations specialists who formed the centre of the agency. During this time, Melissa got her first taste of travel PR as an integral member of the busy Expedia press office.

Melissa is highly valued by her clients for her strong news sense, clear comprehension of how to tailor a story to appeal to various media outlets and proven track record of effectively communicating her campaign message to drive action or social change.

A keen traveller who has lived and worked in Melbourne, driven a TukTuk 3,500km across India and scuba dives regularly in various sites across the world, Melissa combines her PR expertise with her love of travel at Rooster PR.

Our Senior Team - Julie

Julie is a skilled PR practitioner with more than eleven years’ agency and freelance experience in both London and Madrid.

Specialising in the luxury sector, Julie has developed and implemented both consumer and b2b campaigns for hotels & resorts, destinations and tour operators. Her client portfolio to date includes tour operators, Mosaic Holidays, Cadogan Holidays and Jefferson’s private Jet Holidays; destinations, such as Jordan and North Tenerife; and numerous UK and international hotel clients including Elegant Hotels (Barbados), Lifehouse Spa (Essex), von Essen hotels (UK & France), St James’s Hotel & Club (London), andBeyond (Africa), the Dylan hotel (Dublin), The Capital and Levin Hotels (London), Gidleigh Park (Devon) and The Bath Priory (Bath).

Since joining the team at Rooster in February 2014, Julie has led the PR for property client, Hatched.co.uk, and foreign exchange consultancy, IFX, alongside luxury summer and ski brands, Villa Guru and Alpine Guru.

Julie prides herself on offering a personal and tailored approach, ensuring that every client’s expectations are fulfilled (or indeed, surpassed) and that the results generated are relevant as well as tangible.

Our Senior Team - Sian

Sian was Rooster’s ‘Finance & Operations Director’ for three years when the agency focused on travel & lifestyle. During that time, she helped Rooster through a period of significant growth using her expertise in Financial Planning & Analysis, System Implementation and People Management.

Realising there was a market for an all-rounder in finance, HR and operations with an agency-specific background, Sian, with the backing of Rooster’s management, formed a niche consultancy company specialising in finance and management purely for the creative sector.

When Rooster re-launched in September 2013, Sian was straight on the phone! She wanted a proven, solid PR & digital comms agency to add to her portfolio, and of course we couldn’t refuse.

Sian is now back at Rooster as ‘Finance Director’, ensuring that all the necessary systems and processes are adhered to, along with constantly striving to improve them and the business as it develops.

HENRY1
HENRY HEMMING

Founder & CEO

JAMES1
JAMES BROOKE

Managing Director

HELEN1
HELEN BATTE

Account Director

Nick Wheywell Portrait Colour
NICK WHEYWELL

Account Director & Digital Leader

StuartFyfeFromRoosterPR
STUART FYFE

Senior Account Manager

MelissaHobsonFromRoosterPR
MELISSA HOBSON

Senior Account Manager

JulieAguileraFromRoosterPR
JULIE AGUILERA

PR Consultant

SianWelshRoosterPR
SIAN WELSH

Finance Director

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Grab Your Bag – and Jettison the Jetlag!

Cheapflights.co.uk points you in the direction of timely great escapes with...

Grab Your Bag – and Jettison the Jetlag!

GrabYourBagJettisonJetlagFromRoosterPR

Cheapflights.co.uk points you in the direction of timely great escapes with a  difference that don’t involve disrupting your body clock.

Jet lag remains a menace for even the most seasoned of travellers, leaving us droopy-eyed while trying to take in amazing sights – yet wide awake at 4am. For those who want to enjoy some winter sun or explore drastically different cultures close-by, Cheapflights.co.uk highlights an array of desirable destinations that will not require an adjustment to the body clock!

Despite being a 12-hour flight away, Cape Town is only one hour ahead of London so body clock adjustments aren’t required on arrival, particularly if you can sleep on the overnight flight. Market lovers will be in heaven in this city – the ‘Neighbourgoods’ Market, held in an old brick warehouse at the Old Biscuit Mill is filled with goods from local farmers, chefs, grocers, bakers and more, while the Milnerton Market is filled from wall-to-wall with antiques and local souvenirs. Shoppers wanting something a little more upmarket will love the V&A Waterfront that has boutiques filled with clothing and jewellery and some fine local restaurants. It’s the perfect location to peruse the yachts lined up or to take the boat to Robben Island. This historic island was where political prisoners and freedom fighters including Nelson Mandela were imprisoned – and is a must for those with an interest in the history of South Africa.

For those wanting some sun and relaxation, Cape Town’s Clifton beaches, only a 10-minute drive from the centre of the city, are ideal for sunset picnics and watching the rich and glamorous of Cape Town while basking in the warm sun. For families, Boulders Beach, approximately 40km south of the city centre, is ideal for snorkelling, swimming, family picnics and watching the famous colony of African penguins that have made it their home. Prices from £560 return.

Though it is a small island in the middle of the Atlantic, Iceland punches well above its weight when it comes to culture, history and incredible scenery. This Nordic nation of fewer than 325,000 people is famous for its unparalleled views of the Northern Lights and volcanic mountains that produce dramatic lava flows. Other highlights include The Blue Lagoon geothermal spa and the famous Golden Circle tour that covers key sites in a loop 300km from the capital, Reykjavik. For those wanting more of a thrill, tours are now available which fly directly over the Bardabunga volcano that became active last month and has been shooting lava 60 metres into the air in magnificent daily displays. The tours are not for the faint hearted with the light planes swooping as low as 150 metres over the volcano. Prices from £161 return.

If white sand and crystal blue waters are what you are after, the Canary Islands are an escape to paradise. Located off the north-west coast of Africa, this Spanish archipelago’s sub-tropical climate means you can enjoy warm sun even during the winter months. Hikers will love the dramatic landscapes of Lanzarote or the sand dunes that line the coast of Gran Canaria which can only be crossed on foot or by camel! In the capital of Santa Cruz in La Palma, lose yourself as you wander the seaside town and port, filled with palaces, manor houses and brightly-coloured homes dating from the sixteenth century. Prices from £70 return.

Described as the jewel of the Mediterranean, Tunisia offers over 700 miles of sandy beaches and boasts over 45 luxurious Thalassotherapy centres – as well as world-class hotels. In the capital, Tunis, the Medina, or Old Town, is a maze of streets filled with Ottoman-inspired buildings including mosques and mausoleums that are filled with opulent tile mosaics. Across town, the Ville Nouvelle (New Town) is a relic of the French colonial period of Tunisia’s history, featuring wide streets lined with palm trees that lead down to the harbour. The area is a treat for architecture fans, a mix of colonial and modern structures, including the Hotel du Lac that is an inverted pyramid! Prices from £152 return.

The oldest city in Western Europe, predating London, Paris and Rome by hundreds of years, Lisbon is a must for lovers of history and architecture, with buildings that span the Romanesque, Gothic, Baroque and Modern periods. The historic centre of Lisbon, Baixa, is a distinctive contrast between old and new with global brands from Gucci and Louis Vuitton to the Hardrock Café and even Starbucks housed in gothic buildings that have stood for centuries. The best way to see the city is undoubtedly by tram, with the iconic yellow and red trams offering a leg-friendly way to make your way up and down the long, steep hills. Prices from £72 return.

The most important of Morocco’s former imperial cities, Marrakesh is geographically comprised of an old fortified city surrounded by modernised neighbourhoods. Now a major North African economic centre, the city is also a booming tourist destination. Famous for its souk markets that offer everything from spices, medicines and artworks through to antiques, furniture and designer clothing, the city offers traditional riads in the Old Town to stay in that are relatively inexpensive and will make you feel like you’ve travelled back through time with their ornate decorations and furnishings. For those that have time to spare, a trip to the nearby Atlas Mountains offers an incredible view across the landscape or an overnight trip out to the Sahara Desert offers camping trips that will have you staring up at a sky filled with bright stars – a popular option with British travellers more accustomed to overcast or light-polluted skies at night. Prices from £85 return.

Often overlooked by European travellers and barely visible on a map, Luxembourg and its capital, Luxembourg City, can be found nestled between France, Belgium and Germany.. A definite destination for history lovers, many of its castles and historic buildings have been restored such as the Chateau de Vianden or the Pettingen Castle in Mersch. In the Luxembourg City History Museum, visitors can even ride an elevator that has been decked out to look like a complete room! In the heart of a Moselle Valley, famed for its wine productions, Luxembourg is also something of a haven for foodies, with Michelin-starred restaurants aplenty despite its relatively small and compact size. For those wanting to take in the outdoors, the Mullerthal Trail offers lakes, waterfalls and incredible rock formations. Luxembourg may be tiny but it will have you filling your Instagram feed everywhere you go! Prices from £121 return.

To find the best available deals to each of these decidedly different jet lag-free destinations and many more, visit www.cheapflights.co.uk.

-Ends-

For further press information please contact:

Nick Wheywell / Stuart Fyfe / Sakhita Sharma / Kevan Barber
Rooster PR
T: 020 3440 8930
E: Cheapflights@rooster.co.uk

About Cheapflights.co.uk, a part of the Momondo Group: “Let’s Open our World.”
Momondo Group is an online travel media and technology company that is driven by the belief that an open world is a better world.  The group now serves travel search and inspiration to over 17.5 million visitors a month – plus 7 million travel newsletter subscribers – via its Cheapflights (http://www.cheapflights.co.uk/) and momondo (www.momondo.com) brands.

Skygate began the sourcing of complex air-travel data in 1992, whilst Cheapflights pioneered the online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries from 2006.

The Group has offices in London, Copenhagen, Boston and Toronto, with a consumer base across more than 25 core international markets and engaged travellers, explorers and holiday-makers all over the world.

Follow us on Twitter: @Cheapflights

Follow us on Facebook: www.facebook.com/cheapflights

  • Date:
    18th Sep 2014
  • Category:
    Client News
  • Tags:
    Cheapflights Cheapflights Cheapflights Cheapflights Cheapflights Consumer PR Consumer PR Consumer PR Consumer PR Consumer PR Digital Comms Digital Comms Digital Comms Digital Comms Digital Comms Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    admin
WOW air Partners with Booking.com

Partnership will allow the airline to offer even lower fares. WOW...

WOW air Partners with Booking.com

WOWairPartnersBooking.comFromRoosterPR

Partnership will allow the airline to offer even lower fares.

WOW air, Iceland’s only low-cost airline, has negotiated a partnership with hotel site Bookings.com as part of its broader strategy to offer the lowest possible prices on flights and hotels in Europe.

The partnership has allowed WOW air to begin offering flights from London to Reykjavik, already sold for as low as £42 each way, at an even lower price point of £39.90* when sold in conjunction with a hotel deal. Hotel rooms will be sold at up to 50% off the standard rate as part of the partnership.

“Our goal is to be able to offer our customers the possibility to complete every aspect of the holiday in the same booking and get a better offer at the same time,“ says Skúli Mogensen, CEO of WOW air. “It is very satisfying to have reached this agreement with this reputable company that builds its business in the same way as WOW air, always offering the lowest prices.”

Booking.com B.V., part of the Priceline Group that owns and operates Booking.com™, is now one of the world leaders in booking accommodation online with more than 700,000 rooms reserved through the site every day. The Booking.com website and mobile app attract users from both the leisure and business sectors worldwide.

The company was founded in 1996 and is headquartered in Amsterdam in the Netherlands, supported by 135 offices in 50 countries worldwide. Over 8000 staff are employed to serve Booking.com’s customers and property-owning partners globally.

“The goal of  Booking.com is to help leisure and business travelers, whatever their budgets, easily discover, book, and enjoy the world’s best places to stay. It has been a pleasure to work with Wow air and see the hotel reservations grow rapidly in a very short time. Both companies are committed to offering the best travel experience for their customers ” says Bryan Batista – Head of Global Partnerships at Booking.com

Customers can book flight and hotel packages via www.wowair.co.uk.

*Available until 29 September for travel from 1 October – 15 December. Available from https://booking.wowair.co.uk/campaign/flightandhotel.

-Ends-

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
Rooster PR
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 88% of flights arriving on time in 2013.

WOW air offers the lowest fares, the newest planes with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    18th Sep 2014
  • Category:
    Client News
  • Tags:
    Airline PR Airline PR Airline PR Airline PR Airline PR Corporate PR Corporate PR Corporate PR Corporate PR Corporate PR Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    admin
A Unique Travel App Has Landed: Seasonal Cities

New travel app Seasonal Cities is the world’s first travel guide...

A Unique Travel App Has Landed: Seasonal Cities

AUniqueTravelAppHasLandedFromRoosterPR

New travel app Seasonal Cities is the world’s first travel guide that is updated with the seasons and provides real-time weather recommendations.

As another unpredictable British summer draws to a close, a new travel app has launched that is perfect for weather-obsessed and travel-savvy Brits.

Created by travel journalist Marcus Waring, Seasonal Cities is a unique city guide app offering four seasonal and comprehensive updates a year, with up-to-the-minute information. The app also has real-time recommendations based on the weather, meaning that users can view suggestions on the best places to visit, come rain or shine, during their stay.

The app covers 11 key cities across Europe, the US and Asia. These are Barcelona, Berlin, Istanbul, Paris, London, Moscow, New York, Rome, Shanghai, Sydney and Tokyo.

Written by resident travel experts and aimed at leisure and business travellers as well as locals who live there, the app offers completely independent reviews and recommendations across a range of budgets. It enables users to cut through the mediocre to get to the very best the city has to offer, be it a brand new opening or an established classic with a twist.

Reviews include insider details such as the best tables in restaurants, the writer’s favourite drink in a bar, a must-have item in a shop and the most atmospheric hotel rooms to stay in.

Big cities are constantly evolving depending on the season and the weather, and the app covers six sections per city, per season including Sights, Events, Shop, Eat, Drink and Sleep.

“Like many Brits, I’m completely obsessed with the weather and fascinated by the way that cities change depending on the seasons and the climate. This ranges from cosy, candlelit restaurants in winter to cool rooftop bars in summer. I wanted to develop an intelligent, dynamic guide that adapts its content depending on the season and whether it is sunny or pouring with rain when you are there,” comments Marcus.

“The highly regarded travel writers, who live in the cities, compile 30 handpicked recommendations depending on the season. These can range from classic ideas with a twist to the new and unexpected,” Marcus adds.

Seasonal Cities is available to download for free on iPhone and iPad/iPad mini from 16 September 2014.

Seasonal Cities is free for the first three months (covering Autumn 2014, or Spring 2014 in the case of Sydney) in all 11 cities and will be priced at £0.69 per city per season from Winter 2014 (out on 1 November) onwards.

 -Ends-

For further press information, please contact:
Sarah Taylor/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: TeamSC@rooster.co.uk

 About Seasonal Cities

Seasonal Cities is a unique city guide app created by travel journalist Marcus Waring offering four seasonal updates a year and real-time reliable recommendations based on the weather. The app covers 11 key cities across Europe, the US and Asia, which are Barcelona, Berlin, Istanbul, Paris, London, Moscow, New York, Rome, Shanghai, Sydney and Tokyo.

Seasonal Cities gives independent city travellers the inside track with hourly updated weather-based recommendations, to enable the visitor to get the most out of their stay and discover the very best the city has to offer.

Seasonal Cities provides completely independent reviews and recommendations from on-the-ground resident travel journalists who create a multi-budget and highly seasonal list of the best places to discover.

For more information go to www.seasonalcities.com.

Facebook: www.facebook.com/seasonalcities

Twitter: @SeasonalCities

Instagram: instagram.com/seasonalcities

  • Date:
    17th Sep 2014
  • Category:
    Client News
  • Tags:
    App App App App App Consumer PR Consumer PR Consumer PR Consumer PR Consumer PR Technology PR Technology PR Technology PR Technology PR Technology PR Travel PR Travel PR Travel PR Travel PR Travel PR
  • Author:
    Victoria Randall
Gateway Ticketing Systems UK Briefs Rooster PR

Leading ticketing provider for visitor attractions brings in PR...

IFX Appoints Rooster PR

Rapidly expanding foreign exchange consultancy looks to PR to...

Family Traveller Appoints Rooster PR

Multi-platform media company appoints leading PR & digital comms...

Grab Your Bag – and Jettison the Jetlag!

GrabYourBagJettisonJetlagFromRoosterPR

Cheapflights.co.uk points you in the direction of timely great escapes with a  difference that don’t involve disrupting your body clock.

Jet lag remains a menace for even the most seasoned of travellers, leaving us droopy-eyed while trying to take in amazing sights – yet wide awake at 4am. For those who want to enjoy some winter sun or explore drastically different cultures close-by, Cheapflights.co.uk highlights an array of desirable destinations that will not require an adjustment to the body clock!

Despite being a 12-hour flight away, Cape Town is only one hour ahead of London so body clock adjustments aren’t required on arrival, particularly if you can sleep on the overnight flight. Market lovers will be in heaven in this city – the ‘Neighbourgoods’ Market, held in an old brick warehouse at the Old Biscuit Mill is filled with goods from local farmers, chefs, grocers, bakers and more, while the Milnerton Market is filled from wall-to-wall with antiques and local souvenirs. Shoppers wanting something a little more upmarket will love the V&A Waterfront that has boutiques filled with clothing and jewellery and some fine local restaurants. It’s the perfect location to peruse the yachts lined up or to take the boat to Robben Island. This historic island was where political prisoners and freedom fighters including Nelson Mandela were imprisoned – and is a must for those with an interest in the history of South Africa.

For those wanting some sun and relaxation, Cape Town’s Clifton beaches, only a 10-minute drive from the centre of the city, are ideal for sunset picnics and watching the rich and glamorous of Cape Town while basking in the warm sun. For families, Boulders Beach, approximately 40km south of the city centre, is ideal for snorkelling, swimming, family picnics and watching the famous colony of African penguins that have made it their home. Prices from £560 return.

Though it is a small island in the middle of the Atlantic, Iceland punches well above its weight when it comes to culture, history and incredible scenery. This Nordic nation of fewer than 325,000 people is famous for its unparalleled views of the Northern Lights and volcanic mountains that produce dramatic lava flows. Other highlights include The Blue Lagoon geothermal spa and the famous Golden Circle tour that covers key sites in a loop 300km from the capital, Reykjavik. For those wanting more of a thrill, tours are now available which fly directly over the Bardabunga volcano that became active last month and has been shooting lava 60 metres into the air in magnificent daily displays. The tours are not for the faint hearted with the light planes swooping as low as 150 metres over the volcano. Prices from £161 return.

If white sand and crystal blue waters are what you are after, the Canary Islands are an escape to paradise. Located off the north-west coast of Africa, this Spanish archipelago’s sub-tropical climate means you can enjoy warm sun even during the winter months. Hikers will love the dramatic landscapes of Lanzarote or the sand dunes that line the coast of Gran Canaria which can only be crossed on foot or by camel! In the capital of Santa Cruz in La Palma, lose yourself as you wander the seaside town and port, filled with palaces, manor houses and brightly-coloured homes dating from the sixteenth century. Prices from £70 return.

Described as the jewel of the Mediterranean, Tunisia offers over 700 miles of sandy beaches and boasts over 45 luxurious Thalassotherapy centres – as well as world-class hotels. In the capital, Tunis, the Medina, or Old Town, is a maze of streets filled with Ottoman-inspired buildings including mosques and mausoleums that are filled with opulent tile mosaics. Across town, the Ville Nouvelle (New Town) is a relic of the French colonial period of Tunisia’s history, featuring wide streets lined with palm trees that lead down to the harbour. The area is a treat for architecture fans, a mix of colonial and modern structures, including the Hotel du Lac that is an inverted pyramid! Prices from £152 return.

The oldest city in Western Europe, predating London, Paris and Rome by hundreds of years, Lisbon is a must for lovers of history and architecture, with buildings that span the Romanesque, Gothic, Baroque and Modern periods. The historic centre of Lisbon, Baixa, is a distinctive contrast between old and new with global brands from Gucci and Louis Vuitton to the Hardrock Café and even Starbucks housed in gothic buildings that have stood for centuries. The best way to see the city is undoubtedly by tram, with the iconic yellow and red trams offering a leg-friendly way to make your way up and down the long, steep hills. Prices from £72 return.

The most important of Morocco’s former imperial cities, Marrakesh is geographically comprised of an old fortified city surrounded by modernised neighbourhoods. Now a major North African economic centre, the city is also a booming tourist destination. Famous for its souk markets that offer everything from spices, medicines and artworks through to antiques, furniture and designer clothing, the city offers traditional riads in the Old Town to stay in that are relatively inexpensive and will make you feel like you’ve travelled back through time with their ornate decorations and furnishings. For those that have time to spare, a trip to the nearby Atlas Mountains offers an incredible view across the landscape or an overnight trip out to the Sahara Desert offers camping trips that will have you staring up at a sky filled with bright stars – a popular option with British travellers more accustomed to overcast or light-polluted skies at night. Prices from £85 return.

Often overlooked by European travellers and barely visible on a map, Luxembourg and its capital, Luxembourg City, can be found nestled between France, Belgium and Germany.. A definite destination for history lovers, many of its castles and historic buildings have been restored such as the Chateau de Vianden or the Pettingen Castle in Mersch. In the Luxembourg City History Museum, visitors can even ride an elevator that has been decked out to look like a complete room! In the heart of a Moselle Valley, famed for its wine productions, Luxembourg is also something of a haven for foodies, with Michelin-starred restaurants aplenty despite its relatively small and compact size. For those wanting to take in the outdoors, the Mullerthal Trail offers lakes, waterfalls and incredible rock formations. Luxembourg may be tiny but it will have you filling your Instagram feed everywhere you go! Prices from £121 return.

To find the best available deals to each of these decidedly different jet lag-free destinations and many more, visit www.cheapflights.co.uk.

-Ends-

For further press information please contact:

Nick Wheywell / Stuart Fyfe / Sakhita Sharma / Kevan Barber
Rooster PR
T: 020 3440 8930
E: Cheapflights@rooster.co.uk

About Cheapflights.co.uk, a part of the Momondo Group: “Let’s Open our World.”
Momondo Group is an online travel media and technology company that is driven by the belief that an open world is a better world.  The group now serves travel search and inspiration to over 17.5 million visitors a month – plus 7 million travel newsletter subscribers – via its Cheapflights (http://www.cheapflights.co.uk/) and momondo (www.momondo.com) brands.

Skygate began the sourcing of complex air-travel data in 1992, whilst Cheapflights pioneered the online comparison of flight deals for users in 1996 and momondo launched meta-search in the Nordic countries from 2006.

The Group has offices in London, Copenhagen, Boston and Toronto, with a consumer base across more than 25 core international markets and engaged travellers, explorers and holiday-makers all over the world.

Follow us on Twitter: @Cheapflights

Follow us on Facebook: www.facebook.com/cheapflights

  • Date:
    18th Sep 2014
  • Category:
    Client News
  • Tags:
    Cheapflights Consumer PR Digital Comms Travel PR
  • Author:
    admin

WOW air Partners with Booking.com

WOWairPartnersBooking.comFromRoosterPR

Partnership will allow the airline to offer even lower fares.

WOW air, Iceland’s only low-cost airline, has negotiated a partnership with hotel site Bookings.com as part of its broader strategy to offer the lowest possible prices on flights and hotels in Europe.

The partnership has allowed WOW air to begin offering flights from London to Reykjavik, already sold for as low as £42 each way, at an even lower price point of £39.90* when sold in conjunction with a hotel deal. Hotel rooms will be sold at up to 50% off the standard rate as part of the partnership.

“Our goal is to be able to offer our customers the possibility to complete every aspect of the holiday in the same booking and get a better offer at the same time,“ says Skúli Mogensen, CEO of WOW air. “It is very satisfying to have reached this agreement with this reputable company that builds its business in the same way as WOW air, always offering the lowest prices.”

Booking.com B.V., part of the Priceline Group that owns and operates Booking.com™, is now one of the world leaders in booking accommodation online with more than 700,000 rooms reserved through the site every day. The Booking.com website and mobile app attract users from both the leisure and business sectors worldwide.

The company was founded in 1996 and is headquartered in Amsterdam in the Netherlands, supported by 135 offices in 50 countries worldwide. Over 8000 staff are employed to serve Booking.com’s customers and property-owning partners globally.

“The goal of  Booking.com is to help leisure and business travelers, whatever their budgets, easily discover, book, and enjoy the world’s best places to stay. It has been a pleasure to work with Wow air and see the hotel reservations grow rapidly in a very short time. Both companies are committed to offering the best travel experience for their customers ” says Bryan Batista – Head of Global Partnerships at Booking.com

Customers can book flight and hotel packages via www.wowair.co.uk.

*Available until 29 September for travel from 1 October – 15 December. Available from https://booking.wowair.co.uk/campaign/flightandhotel.

-Ends-

For further press information please contact:
Nick Wheywell / Stuart Fyfe / Kevan Barber
Rooster PR
T: +44 (0) 20 3440 8930
E: teamwow@rooster.co.uk

About WOW air
WOW air is Iceland’s only low-cost airline and the most punctual, with 88% of flights arriving on time in 2013.

WOW air offers the lowest fares, the newest planes with the lowest emissions and the biggest smile; this is the WOW air promise to its valuable customers.

WOW air flies daily from London Gatwick to Reykjavik with twice-daily flights currently on Sunday, Monday and Thursday.

The airline flies to London, Paris, Berlin and Copenhagen from Reykjavik all year-round and offers additional winter and summer destinations.

Created in November 2011 by Icelandic entrepreneur Skúli Mogensen, the purple airline flies four Airbus A320 aircraft.

WOW air was ranked as the 7th best low-cost airline in Europe at the 2013 and 2014 Skytrax World Airline Awards and was the youngest airline in the top ten.

For more information: www.wowair.co.uk

  • Date:
    18th Sep 2014
  • Category:
    Client News
  • Tags:
    Airline PR Corporate PR Travel PR
  • Author:
    admin

A Unique Travel App Has Landed: Seasonal Cities

AUniqueTravelAppHasLandedFromRoosterPR

New travel app Seasonal Cities is the world’s first travel guide that is updated with the seasons and provides real-time weather recommendations.

As another unpredictable British summer draws to a close, a new travel app has launched that is perfect for weather-obsessed and travel-savvy Brits.

Created by travel journalist Marcus Waring, Seasonal Cities is a unique city guide app offering four seasonal and comprehensive updates a year, with up-to-the-minute information. The app also has real-time recommendations based on the weather, meaning that users can view suggestions on the best places to visit, come rain or shine, during their stay.

The app covers 11 key cities across Europe, the US and Asia. These are Barcelona, Berlin, Istanbul, Paris, London, Moscow, New York, Rome, Shanghai, Sydney and Tokyo.

Written by resident travel experts and aimed at leisure and business travellers as well as locals who live there, the app offers completely independent reviews and recommendations across a range of budgets. It enables users to cut through the mediocre to get to the very best the city has to offer, be it a brand new opening or an established classic with a twist.

Reviews include insider details such as the best tables in restaurants, the writer’s favourite drink in a bar, a must-have item in a shop and the most atmospheric hotel rooms to stay in.

Big cities are constantly evolving depending on the season and the weather, and the app covers six sections per city, per season including Sights, Events, Shop, Eat, Drink and Sleep.

“Like many Brits, I’m completely obsessed with the weather and fascinated by the way that cities change depending on the seasons and the climate. This ranges from cosy, candlelit restaurants in winter to cool rooftop bars in summer. I wanted to develop an intelligent, dynamic guide that adapts its content depending on the season and whether it is sunny or pouring with rain when you are there,” comments Marcus.

“The highly regarded travel writers, who live in the cities, compile 30 handpicked recommendations depending on the season. These can range from classic ideas with a twist to the new and unexpected,” Marcus adds.

Seasonal Cities is available to download for free on iPhone and iPad/iPad mini from 16 September 2014.

Seasonal Cities is free for the first three months (covering Autumn 2014, or Spring 2014 in the case of Sydney) in all 11 cities and will be priced at £0.69 per city per season from Winter 2014 (out on 1 November) onwards.

 -Ends-

For further press information, please contact:
Sarah Taylor/Tim Thackray/Victoria Randall
T: +44 (0)20 3440 8930
E: TeamSC@rooster.co.uk

 About Seasonal Cities

Seasonal Cities is a unique city guide app created by travel journalist Marcus Waring offering four seasonal updates a year and real-time reliable recommendations based on the weather. The app covers 11 key cities across Europe, the US and Asia, which are Barcelona, Berlin, Istanbul, Paris, London, Moscow, New York, Rome, Shanghai, Sydney and Tokyo.

Seasonal Cities gives independent city travellers the inside track with hourly updated weather-based recommendations, to enable the visitor to get the most out of their stay and discover the very best the city has to offer.

Seasonal Cities provides completely independent reviews and recommendations from on-the-ground resident travel journalists who create a multi-budget and highly seasonal list of the best places to discover.

For more information go to www.seasonalcities.com.

Facebook: www.facebook.com/seasonalcities

Twitter: @SeasonalCities

Instagram: instagram.com/seasonalcities

  • Date:
    17th Sep 2014
  • Category:
    Client News
  • Tags:
    App Consumer PR Technology PR Travel PR
  • Author:
    Victoria Randall

Get 40% More Cash When You Use Azimo to Send Money to Argentina

Get40MoreCashWhenYouUseAzimoSendMoneyArgentinaFromRoosterPR

Azimo has launched a new money transfer service to Argentina with an exchange rate over 40 per cent better than MoneyGram or Western Union. The service is available for cash pick-ups in Argentine pesos from a network of 25 convenient locations across the country.

With the Argentinian travel season kicking off and families starting to plan Christmas holidays home, customers using Azimo can get an exchange rate [as of 08/09/2014] of £1 = 20.307 ARS. With credit card and ATM services often hard to come by in Argentina, sending money with Azimo is an easier and more cost effective solution for customers.

Using Azimo to send £500 will save customers around 3,500.00 ARS – roughly the same as seven nights in a three star hotel in Buenos Aires or a new Samsung Core smartphone.

The Azimo service provides a fast, safe, easy and low-cost way to transfer money across borders, offering rates up to 85 per cent cheaper than high street banks and traditional money transfer providers.

In addition to Azimo’s normal low-cost services, customers also get their first transfer free. There’s never been a better time to send money to friends or family, travelling or living in Argentina.

-Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

 About Azimo

Azimo is a online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet, computer or Facebook.

Founded by Michael Kent in 2012 the company is backed by over US$10m investment from leading US and European VC’s including eVentures, Greycroft Partners and including Accion.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct.

For more information, go to www.azimo.com

Facebook: www.facebook.com/azimomoney

Twitter: @azimomoney

  • Date:
    17th Sep 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Money Transfer Technology PR
  • Author:
    Victoria Randall

Croatia Media Newsletter – September 2014

CroatiaMediaNewsletterSeptember2014FromRoosterPR

Destination Update:

Croatia popular summer destination for UK & Ireland visitors

In August 2014, Croatia saw a seven per cent increase in British visitors and a 23 per cent increase in Irish visitors, compared to the same period last year. In total, 99,283 Brits and 10,609 Irish visitors travelled to Croatia during August. From January to August, Croatia saw a ten per cent increase in British visitors, compared to the same period in 2013, with 331,072 arrivals. There were also 36,404 Irish visitors between January and August, an increase of 19 per cent. For more information on what to see and do in Croatia, please see www.croatia.hr.

“Irresistible Croatia” nominated for Guinness Book of World Records

The giant tourism guide “Irresistible Croatia” – which is 1.54 metres wide and 1.65 metres high – has been nominated for the Guinness Book of World records. Including information on what to see and do in Croatia, as well as features on attracting investors to the country and Croatia’s economy, the book has recently been touring the country. It was produced with the cooperation of 33 authors and 11 tourism agencies and associations. The project took three years to compile, and will be followed by a conference given on sustainable tourism in Zagreb on 14 November 2014. For more information please see here.

Sustainable tourism conference to be held in Zagreb

Croatia’s first international conference on Sustainable tourism will be held on 14 November at the Westin hotel, Zagreb. This conference marks the fifth anniversary of the sustainable tourism strategy in Croatia and the aim of this conference is to promote the principle of sustainable development and tourist activity within Croatia, as well as helping local communities develop as ecologically valuable tourist destinations. For more information please see here.

Zagreb’s Phoenix Hotel named most romantic in Croatia

For the second consecutive year, the Phoenix Hotel in Zagreb has been named the most romantic hotel in Croatia by Luxury Travel Guide. Located in the eastern suburbs of Zagreb, the hotel boasts 55 superior and deluxe rooms, seven of which are furnished in the hotel’s romantic style. On site, there is also a fine dining restaurant Maestro, a wellness spa centre and the wine cellar Dioniz. For more information, please see here.

Events & Festivals:

6 September – 30 November: Day of Truffles, Istria

Istria is famous for its truffles and this gastronomic jewel of Istria is celebrated during autumn as the truffle season begins. The region boasts three sorts of black truffles, as well as one of the most prized in the world – the big white truffle. Until November visitors and locals can savour the wealth of truffles in every possible combination of flavours. Truffles are the trademark of Istria with locals securely guarding the recipes specific to their peninsula. A visit to the region during this period will transport you back in time with demonstrations of traditional farming and folk traditions. For more information, please see here.

18 – 22 September: International Lace Festival, Lepoglava

The tradition and skill of Lepoglava Lace is included on the UNESCO World Heritage List of Intangible Cultural Heritage and the International Lace Festival celebrates and promotes this cherished local treasure. Located in the Varaždin County in northern Croatia, the festival displays local pieces of lace as well as demonstrations of how the intricate designs are produced. For more information, please see here.

End of September: Latin Sail Regatta, Island of Murtur

For the people of Murter, Šibenik, the Latin sail is a protected symbol. On the day of St. Michael, a regatta of traditional boats is organised around the island of Murtur. The route follows the former paths of generations who sailed to the island of Kornati on a daily basis. Visitors to the event can enjoy seeing the open sails cross the sea, followed by workshops in maritime skills, lectures and exhibitions, as well as tasting traditional snacks. Those visiting may wish to base themselves in the picturesque seaside town of Šibenik. For more information please see here.

25 – 28 September: Wine and Jazz Festival, Dubrovnik

The streets of Dubrovnik will soon be filled with the swinging sounds of jazz and Broadway tunes, as the annual Wine and Jazz Festival kicks off. Taking place in the heart of the old city, this year’s theme is ‘Jazz meets Broadway’ and features musicians from around the world and the Dubrovnik Symphony Orchestra. If this wasn’t enough, there will be a range of award-winning Croatian wines available to try while you listen to the music. For more information please see here.

October: The Chestnut Festival, Hrvatska Kostajnica

You won’t find a single dish that doesn’t include chestnuts at the annual chestnut Festival in the small town of Hrvatska Kostajnica in central Croatia. Taking part throughout October, you’ll be able to try a variety of delicious dishes made with boiled or baked chestnuts and even try sweet puddings made from tasty chestnut puree. All visitors are also invited to walk through the woods and take part in the chestnut harvest – where a sing song or two is definitely encouraged. For more information, please see here.

 4 October: Wine Marathon, Slavonia

The Slavonia region is famous for its wine production, including the delicious and sweet white wine, Graševina. There will be plenty of variations available during the Slavonia Wine Marathon that takes place on the first Saturday of October in the town of Zmajevac. The event includes a full-day programme of wine tasting, exhibitions and traditional folk performances. While in the region, visitors could pay a visit to the beautiful Kopački Rit National Park, a large wetland with over 260 species of bird. For more information, please see here.

-Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8927
E: teamcroatia@rooster.co.uk

About Croatia

Croatia; the Mediterranean as it once was, offers 1,244 islands strung along its stunning Adriatic coast, boasts seven UNESCO Heritage Sites and eight national parks as well as an excellent tourism infrastructure. From the café culture of its historic cities to the rugged landscapes of continental Croatia, with a packed calendar of festivals and events and a host of home-grown gastronomic delights, Croatia is the ideal holiday destination.

For more information visit www.croatia.hr or call on (0)20 3440 8930

  • Date:
    17th Sep 2014
  • Category:
    Client News
  • Tags:
    Croatia Tourist Board PR Travel PR
  • Author:
    Victoria Randall

Azimo Launches New Euro Money Transfer Service to Scotland

AzimoLaunchesNewEuroMoneyTransferServiceScotlandFromRoosterPR

Azimo, London’s leading FinTech startup, has launched a new Euro money transfer service to Scotland. The new service comes ahead of the potential YES vote in the Scotland Independence Referendum on 18 September 2014.

With the Governor of the Bank of England categorically ruling out a currency union between Scotland and the rest of Britain, Azimo will now offer transfers to bank accounts across the border in Euros.

Michael Kent, the Scottish CEO of Azimo, explained the move, “The Referendum is an opportunity for Scotland to make up its mind once and for all. Unfortunately for our many customers north of the border, leaving the Pound comes with increased foreign exchange risk and cost. But unlike the politicians in Westminster, we are already prepared for the decision that Scotland goes it alone. From today customers can send both Pounds and Euros to Scotland.”

To further cushion the blow Kent announced that all transfers with the promo code SCOTSDECIDE would be free until one week after the referendum.

The Azimo service provides a fast, safe, easy and low-cost way to transfer money across borders, offering rates up to 85 per cent cheaper than high street banks and traditional money transfer providers.

In addition to Azimo’s normal low-cost services, customers also get their first transfer free. There’s never been a better time to send money to friends or family only the other side on the border, in Scotland.

-Ends-

For further press information, please contact:
Sarah Taylor/Melissa Hobson/Tim Thackray
T: +44 (0)20 3440 8930
E: TeamAzimo@rooster.co.uk

 About Azimo

Azimo is an online social money transfer service which is changing the way people send money around the world. Honest, transparent and social, Azimo is the cheapest and easiest way to send money to 198 countries across the world, from your smartphone, tablet, computer or Facebook.

Founded by Scotsman Michael Kent in 2012 the company is backed by over US$10m investment from leading US and European VC’s including eVentures, Greycroft Partners and including Accion.

Azimo is a financial technology company authorised as a Payments Institution by the UK Financial Conduct.

For more information, go to www.azimo.com

Facebook: www.facebook.com/azimomoney

Twitter: @azimomoney

 

  • Date:
    17th Sep 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Money Transfer Technology PR
  • Author:
    Victoria Randall

Visit Egypt Tour Championship Concludes PGA EuroPro Tour 2014

VisitEgyptTourChampionshipConcludesPGAEuroProTour2014FromRoosterPR

Europe’s leading golf development tour concludes against the beautiful backdrop of the Red Sea.

Egypt continues to affirm its reputation as a highly desirable location for elite sporting events with the Egyptian Tourist Authority (ETA) confirming a partnership with The HotelPlanner.com PGA EuroPro Tour. The partnership sees the golfing tour conclude with the ‘Visit Egypt Tour Championship’, taking place at the Red Sea’s El Gouna Golf Club.

The historic country’s climate of plentiful sunshine and light winds combined with its scenic coast lines and world-class sporting facilities sees it regularly host professional tournaments across a variety of sports including windsurfing, diving and golf.

In association with El Gouna developers, Orascom Development Holding, and with the support of EgyptAir, the Visit Egypt Tour Championship will take place from 29 – 31 October, 2014. Hailed as one of the best golf courses in the country, El Gouna Golf Club’s Championship Course at the Steigenberger Golf Resort will provided the perfect challenge to the players, with its landscape of hidden bunkers, desert rough and lagoon features.

Ahead of the Championship the Tour’s Order of Merit will be renamed the ‘Race to El Gouna’. The top 60 golfers on the Race To El Gouna at the conclusion of the regular HotelPlanner.com PGA EuroPro Tour season will be invited to participate in the event, which carries a £60,000 prize fund with £15,000 for the winner.

Omayma El Husseini, UK & Ireland Director for the Egyptian Tourist Authority commented “It’s an honour to support the HotelPlanner.com PGA EuroPro Tour as a key sponsor.   Thanks to Egypt’s sunny climate and excellent golfing facilities, it is renowned as a golfing haven. To therefore host the Visit Egypt Tour Championship, the pinnacle tournament in the Race to El Gouna and tour calendar, is even more significant as we continue to promote the country as a sports tourism destination.”

The best players on Europe’s leading development tour will be competing to seal their place in the top five on the Race to El Gouna at the end of the event and earn themselves a Challenge Tour card for 2015.

Daniel Godding, Director of Operations at the HotelPlanner.com PGA EuroPro Tour, commented: “El Gouna Golf Club will prove a fantastic setting for our season-finale, the Visit Egypt Tour Championship.  Working in partnership with ETA, Egypt Air and Orascom Development Holding will ensure not only an exciting championship, but one where players and spectators will be able to take in El Gouna’s stunning mountains and endless sea views.”

Amin Serag, General Manager of El Gouna, added: “We are delighted to be hosting the Visit Egypt Tour Championship at the spectacular El Gouna Resort on the Red Sea.

“We look forward to welcoming the top players on the HotelPlanner.com PGA EuroPro Tour’s Race to El Gouna for the Visit Egypt Tour Championship and are excited to see how they deal with the challenging course at Steigenberger Golf Resort.”

-Ends-

For further press information please contact:
Nick Wheywell/Stuart Fyfe/Sakhita Sharma
Rooster PR
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk

About Egypt
Located in the northeast corner of Africa on the Mediterranean Sea, Egypt is placed at a crossroad between Africa, Asia and Europe. With colossal ancient monuments, thousands of years of history, expansive desert landscapes, the world’s longest river and the stunning Red Sea Riviera resorts, Egypt offers a wealth of wonders to discover.

For more information, please visit: www.egypt.travel or www.gotoegypt.org. Or check out the new UK Facebook page at www.Facebook.com/LoveEgyptUK

  • Date:
    16th Sep 2014
  • Category:
    Client News
  • Tags:
    Consumer PR Egypt Tourist Board PR Travel PR
  • Author:
    admin

Garuda Indonesia Inaugural Flight Passengers Welcomed by LFC Legends

GarudaIndonesiaInauguralFlightPassengersWelcomedbyLFCLegendsfromRooster

Garuda Indonesia launched its service from London Gatwick to Jakarta on Monday 8 September 2014. Celebrating the first flight on the new route, Ian Rush and Robbie Fowler joined festivities with the passengers at check-in, the departure lounge and departure gate.

Garuda Indonesia is the official training kit sponsor of Liverpool Football Club, worn by stars Steven Gerrard, Mario Balotelli, the rest of the squad and staff. The Reds enjoy a massive fan base in Asia and especially in Indonesia where the Club has the biggest following of any local-language LFC Twitter account with over 118,000 followers, along with the second biggest following on the Club’s Facebook page with over two million likes. The official Indonesian local-language website also helps to bring the Club closer to fans no matter how far away from Anfield they live.

Activities included helping passengers with check-in, a keepie uppie competition in the departure lounge and welcoming guests when preparing for boarding with special gifts from Garuda Indonesia.


Robbie Fowler and Ian Rush with Garuda Indonesia Cabin Staff (2014 World’s Best Cabin Staff as awarded at the Skytrax World Airline Awards.


Robbie Fowler and Ian Rush look on as Football Artist John Farnworth who holds five Guinness World Records wows the crowds at check-in.


Ian Rush and Robbie Fowler next to the new Boeing 777-300ER aircraft that operates the new service.

Garuda Indonesia’s London Gatwick to Jakarta service will operate five times a week, incorporating the non-stop Amsterdam to Jakarta service on the same B777-300ER aircraft, the quickest way to travel between Europe and Indonesia.

Prices start from just £528 return with onward connections from Jakarta to 33 domestic destinations in Indonesia. For more information on Garuda Indonesia visit www.garuda-indonesia.com.

-Ends-

For further press information please contact:
Nick Wheywell / Sakhita Sharma / Kevan Barber
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk

About Garuda Indonesia
Garuda Indonesia is the national airline of Indonesia and provides passengers with an authentic Indonesian experience from the moment they book their trip; to the moment they collect their bags.

The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    9th Sep 2014
  • Category:
    Client News
  • Tags:
    Airline PR Garuda Indonesia ian rush lfc robbie fowler
  • Author:
    Kevan Barber

Garuda Indonesia Celebrates First London Gatwick to Jakarta Flight

GarudaIndonesiaCelebratesFirstLondonGatwickJakartaFlightfromRoosterPR

On 8 September 2014, Garuda Indonesia launched its London Gatwick to Jakarta route. London now becomes the second destination for the airline in Europe following the service to Amsterdam which began on 30 May 2014.

In attendance at the inaugural flight from London Gatwick were Garuda Indonesia’s UK General Manager, Jubi Prasetyo; the Indonesian Ambassador to the UK, T.M. Hamzah Thayeb; and Gatwick’s Chief Operating Officer, Guy Stephenson. Also in attendance was Richard Graham, MP for Gloucester and PPS to the Minister for Asia Hugo Swire, as Trade Envoy to Indonesia.

Jubi Prasetyo said: “We are delighted to launch our new service from London to Jakarta. The route is vital in helping the UK and Indonesian government initiatives to attract tourism and trade. Garuda Indonesia is proud to be playing a key role in facilitating this. We’re also excited to give passengers wishing to travel between the UK and Indonesia their first direct service using our new B777-300ER aircraft staffed by The World’s Best Cabin Staff and providing our unique Garuda Indonesian experience.”

Passengers checking-in for the inaugural flight were welcomed by Liverpool FC Legends Ian Rush and Robbie Fowler with a keepie uppie competition judged by the former goal scorers. Garuda Indonesia is the official sponsor of the training kit worn by stars Steven Gerrard, Mario Balotelli and the rest of the squad and staff.

Garuda Indonesia’s London Gatwick to Jakarta service will operate five times a week, incorporating the non-stop Amsterdam to Jakarta service on the same B777-300ER aircraft, the quickest way to travel between Europe and Indonesia.

The start of the London Gatwick to Jakarta route represents the latest step in the airline’s Quantum Leap 2011-2015 programme. In the months preceding the launch, Garuda Indonesia joined SkyTeam (May 2014) and was awarded the 2014 Skytrax World Airline Award for The World’s Best Cabin Staff as well as being announced as 7th in The World’s Top 10 Airlines.

The service will utilise Garuda Indonesia’s state-of-the-art Boeing 777-300ER aircraft with a capacity for 314 passengers in a three-class configuration, consisting of eight seats in First Class, 38 seats in Business Class, and 268 seats in Economy Class. The fleet comes equipped with Inflight Connectivity and Live TV for all passengers, as well as Chef on Board for First Class passengers. The service offered on board will give passengers extra comfort during long-haul flights.

Prices start from just £528 return with onward connections in Jakarta to 33 domestic destinations in Indonesia. For more information on Garuda Indonesia visit www.garuda-indonesia.com.

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For further press information please contact:
Nick Wheywell / Sakhita Sharma / Kevan Barber
T: +44 (0) 20 3440 8930
E: garudaindonesia@rooster.co.uk

About Garuda Indonesia
Garuda Indonesia is the national airline of Indonesia and provides passengers with an authentic Indonesian experience from the moment they book their trip; to the moment they collect their bags.

The Garuda Indonesia experience is based on the five senses – sight, sound, scent, taste and touch. Through the traditional Indonesian food served on board the aircraft to the smell of aromatic flowers, passengers will be immersed in all that the country has to offer.

The airline won the accolade for The World’s Best Cabin Staff at the 2014 Skytrax World Airline Awards held at the Farnborough International Airshow, adding to awards in 2013 for The World’s Best Economy Class and The World’s Best Economy Class Seats.

In March 2014, Garuda Indonesia joined SkyTeam, the global airline alliance with 20 members, providing access to an extensive global network with over 15,700 daily flights to 1,064 destinations in 178 countries.

Keep up-to-date with the latest news from Garuda Indonesia by visiting www.garuda-indonesia.com. Alternatively become a Garuda Indonesia Fan on Facebook by ‘Liking’ Facebook.com/GarudaIndonesiaUK or follow Garuda Indonesia on Twitter @Garuda_UK.

  • Date:
    9th Sep 2014
  • Category:
    Client News
  • Tags:
    Garuda Indonesia gatwick Hamzah Thayeb jakarta Jubi Prasetyo Richard Green MP
  • Author:
    Kevan Barber

Mountain Paradise Launch Weekend Ski Packages in Tatra Mountains

MountainParadiseLaunchNewWeekendSkiPackagesTatraMountainsFromRoosterPR

Mountain Paradise, the only ATOL bonded specialist operating solely from the Tatra Mountains, has launched a range of weekend ski packages ahead of the 2015 ski season.

With five styles of accommodation options available, from five star hotels to mountain lodges, the three night/four day trips depart on Thursday and return on Sunday making for an ideal winter getaway.

The trips are perfect for first time skiers, beginners and intermediates and all of the packages include return flights and airport transfers from London Luton to Poprad. With just a two hour flight and 15 minute transfer from the airport to the High Tatras, you can go from the office to the slopes in no time.

Guests can stay in five star luxury at the Grand Kempinski Hotel in the High Tatras, where they can enjoy unlimited use of the wellness & spa centre, a three day ski resort pass and equipment rental for £699 per person between 8 January to 22 March 2015.

Alternatively, for those looking for more homely accommodation, guests can stay in the Pension Vila Park located in Tatranska Lomnica in the heart of the High Tatras. On the three night/four day packages, guests can enjoy the range of traditional Slovakian dishes and wines available, while admiring the stunning views of Lomnicky Peak for £499 per person.

Accommodation is also available in the four star Grand Hotel Praha and Hotel Crocus, or the picturesque Pension Paula guest house, with late check-outs arranged at all locations.

There are also a range of New Year packages available from Mountain Paradise from 1 – 4 January, ensuring that you will celebrate the beginning of 2015 in beautiful surroundings.

New Year packages in the Grand Hotel Praha cost from £699 per person and include a three day ski pass, ski equipment and ski transfers. Packages at the Pension Paula cost from £599 per person for the New Year period.

For full details on New Year and main ski season packages or to book, please visit www.mountainparadise.co.uk.

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For further press information please contact:
Sarah Taylor/Tim Thackray
T: +44 (0) 20 3440 8934
E: MountainParadise@rooster.co.uk

About Mountain Paradise
Mountain Paradise is the only ATOL bonded specialist operating solely from the Tatra Mountains. Established in 2003, Mountain Paradise offers a range of holiday options including ski and snow packages on the high and low Tatras, golf weekends on the championship standard golf course, historical day trips and photography workshops and walking weekenders.  Mountain Paradise offer entire packages including flights, accommodation and guides, and have a range of high-end accommodation including the Grand Hotel Kempinski and the Grand Hotel Praha.

For more information go to www.mountainparadise.co.uk, www.facebook.com/pages/Mountain-Paradise and www.twitter.com/mountainparadis

  • Date:
    26th Aug 2014
  • Category:
    Client News
  • Tags:
    Mountain Paradise Ski Travel PR Wintersports
  • Author:
    Victoria Randall

Gateway Ticketing Systems UK Briefs Rooster PR

GatewayTicketingSystemsUKBriefsRoosterPRFromRoosterPR

Leading ticketing provider for visitor attractions brings in PR support.

Gateway Ticketing Systems UK (Gateway), the company behind the ticketing for many of the UK’s leading visitor attractions, has brought in PR & digital communications agency, Rooster PR, to raise its profile in the UK and Ireland.

The fast-growing company, which was established in the UK in 2012, provides ticketing, booking and CRM solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

Rooster has been briefed to build awareness of Gateway in the UK and Ireland among potential customers across the visitor attractions industry, with a particular focus on expanding the company’s reach in the museums and heritage sector.

The agency will focus on demonstrating Gateway’s expertise in helping clients increase revenue, improve visitor satisfaction and develop their audiences and loyalty programmes.

“We’ve had a phenomenal start in the UK with several new client wins positioning us as the market leader in a relatively short period of time. With so many good news stories to tell, now is the perfect time to enlist PR support. We’re pleased to have Rooster on board and look forward to getting the Gateway story out to a wider audience,” said Andy Povey, Operations Director of Gateway Ticketing Systems UK.

“Gateway is already working with some big names in the British attractions industry and the company has some exciting announcements coming up. This is a key time to be brought on board to help raise awareness of Gateway, which offers so much more than just tickets at the gate,” said James Brooke, Managing Director of Rooster PR.

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For further press information, please contact:
James Brooke/Helen Batte/Victoria Randall
Rooster PR
T: +44 (0) 20 3440 8930
E: Gateway@Rooster.co.uk

About Gateway Ticketing Systems UK
Gateway Ticketing Systems UK (Gateway) was established in 2012 and provides admissions solutions to museums and galleries; heritage attractions and historic houses; zoos and gardens and theme parks and events.

The company is a joint venture between Gateway Ticketing Systems Inc. and software services specialist Metafour and is backed by over 25 years’ of experience in the U.S. market with clients including Disney and Merlin Entertainments.

In just 20 months of operation in the UK, Gateway has secured seven new clients including the Roman Baths in Bath, Kew Gardens and BeWILDerwood in Norfolk.

For more information go to www.gatewayticketing.co.uk

  • Date:
    4th Jun 2014
  • Category:
    Rooster News
  • Tags:
    Attractions Corporate PR Technology PR
  • Author:
    James Brooke

IFX Appoints Rooster PR

IFX_logo_blue

Rapidly expanding foreign exchange consultancy looks to PR to raise profile.  

International Foreign Exchange (IFX), one of the world’s leading specialist foreign exchange consultancies, has appointed cutting edge PR & digital communications agency, Rooster PR, to raise its profile in the UK and abroad.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

IFX launched in April 2005 and with 50-60 percent growth year on year for the last three years, is the fastest growing specialist foreign exchange consultancy in the UK. The company has recently embarked on an impressive expansion plan, with offices already trading in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to launching an additional five new offices worldwide within the next three years.

Rooster has taken on a brief to build awareness of the IFX brand in the UK and in key overseas markets, to cut through the competitive clutter, and to position IFX as the foreign exchange consultancy of choice.

Rooster’s strategy will focus on demonstrating the company’s expertise and identifying opportunities for IFX spokespeople to provide comment and industry insight on a wealth of topics, including personal finance, international money transfer, exchange rate fluctuations, foreign investment and overseas property.

“With our ten year anniversary approaching and a number of success stories to communicate, we believe it is the perfect time to invest in PR. We are pleased to be working with Rooster to increase our competitive share of voice in the media and raise the profile of IFX among relevant business and consumer audiences.” says Tom Greenwood, IFX COO.

Rooster’s Managing Director, James Brooke, says: “With such impressive growth figures, and an ambitious international expansion programme already underway, this is an exciting time to be brought on board to help raise awareness of the IFX brand. The foreign exchange market is a very busy space indeed, however, we feel confident that the strategic communication of IFX’s continued successes, expertise and insights will enable us to ensure they stand out from the crowd.”

www.internationalfx.com

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Notes to Editors:

IFX CEO Nick Williams, COO Thomas Greenwood and Market Analyst James Easter, are available for expert comment on topics including international money transfer, exchange rate fluctuations, foreign investment and overseas property.

For further press information, please contact:
Julie Aguilera / James Brooke
T: +44 (0)20 3440 8930
E:  TeamIFX@rooster.co.uk

About IFX
Launched in April 2005, International Foreign Exchange (IFX) is one of the world’s leading and fastest growing specialist foreign exchange consultancies in the UK, with 50-60 percent year on year growth for the last three years.

IFX specialises in advising on and coordinating high value currency transfers for a growing portfolio of corporate and private clients throughout the UK, Europe, the Middle East and Australasia.

Providing a tailored service for all clients, combining a depth of specialist expertise with world-class trading systems, market insights and dedicated account management, IFX’s growing client portfolio includes FTSE 250 companies, Premier League football clubs, large insurance and film production companies, and celebrities.

Headquartered in London, IFX is expanding rapidly, with offices in Dubai (opened May 2013) and Warsaw (opened March 2014), with a view to opening an additional five new offices worldwide within the next three years. IFX is the first and only fully authorised and regulated foreign exchange consultancy in Dubai.

IFX (UK) Ltd. is authorised by the Financial Services Authority for the provision of payment services, and is registered as a Money Service Business with HM Revenue & Customs.

  • Date:
    11th Apr 2014
  • Category:
    Rooster News
  • Tags:
    Corporate PR Foreign Exchange Global Reach
  • Author:
    admin

Family Traveller Appoints Rooster PR

Family Traveller Logo_black

Multi-platform media company appoints leading PR & digital comms agency.

Family Traveller, the leading media outlet dedicated to all things family and travel, has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness for Family Traveller magazine and FamilyTraveller.com among the outlet’s primary target audience of ABC1 mums aged 28-45, as well as in the B2B sector.

Rooster will position Family Traveller as the default destination for authoritative advice on family travel and will profile the publication’s experts in the family travel sector, including editor Jane Anderson.

The agency will also work to place Family Traveller’s high-quality content across other mainstream media channels, including editorial on motoring, fashion, nutrition, beauty, healthcare, electronics and finance.

Andrew Dent, CEO and Publisher of Family Traveller, commented: “Since launching in May 2013 we have proved that there is demand for our concept of a quality family travel magazine and website. Despite family travel accounting for 30 per cent of all travel business, this was an area that was under represented in the media.”

“Bringing Rooster on board is the next step in our evolution – we are looking to continue building our awareness among those key holiday decision-makers – mums – so we become the default resource for all things family and travel.”

“Commercially, we have had fantastic support from many advertising clients in the travel sector but we are now looking to extend our offering into rich media content solutions for both travel and non-travel clients interested in our affluent audience,”  continued Dent.

James Brooke, Managing Director of Rooster PR, said: “In under a year Family Traveller has established itself as the go-to media outlet for quality editorial and content on family travel. Indeed, while print media is shrinking, Family Traveller’s success is proof that Andrew has identified a gap in the market. With a young family myself, I know there is demand from parents like me for quality travel content.”

“We’re delighted to be working with Family Traveller and look forward to raising awareness of this great brand over the coming months – it is certainly a welcome addition to the Rooster portfolio and reflects the increasingly diverse work we are undertaking,” continued Brooke.

Family Traveller is Rooster’s first media client, reflecting the agency’s continued diversification beyond its pure travel and lifestyle roots.

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For further information please contact:
Rooster PR
E: FamilyTraveller@Rooster.co.uk
T: 020 3440 8930

About Family Traveller
Launched in May 2013 by former Harrods and News International Marketing Manager Andrew Dent, Family Traveller is a multi-platform media company with a high-quality bi-monthly magazine and supporting digital platforms.

The publication and website provide authoritative advice on family travel through helpful content designed to make family travel better. The editorial tone of voice and production values avoid being patronising or ‘mumsy’, and content, from fashion to finance and motoring, is written by well-respected professional journalists.

Edited by Jane Anderson, Family Traveller includes regular contributions from Mariella Frostrup, Tom Parker Bowles and Simon Reeve while FamilyTraveller.com provides a regular flow of best in market deals and offers from high-profile partners including Virgin Holidays and Jet2Holidays.

For more information visit the website – www.FamilyTraveller.com

  • Date:
    13th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Digital Comms
  • Author:
    admin

WOW-ed by Iceland’s Winter Wilderness

WOW air Press Trip

Tempted by dramatic winterscapes, strikingly untouched nature and reports of the most spectacular Northern Lights sightings in years, we hosted a group press trip with our favourite low-cost, quirky airline, WOW air, to discover Iceland in the depths of winter.

Joined by MSN, Woman’s Own, Chat Magazine and the Daily Star, we were promptly deposited in Reykjavik on Friday afternoon by the charming crew of WOW air before enjoying a slap-up meal at Icelandic restaurant Mar. Wearing more than 20 layers between us, we set out early on Saturday morning with our guide Snorri from Icelandic adventure and activity company, Arctic Adventures.

During our two-day super jeep tour which would take us lava caving, glacier hiking and canyon trekking, interspersed with an overnight stay in a remote log cabin surrounded by three imposing glaciers, Snorri never failed to amaze us with his seemingly endless knowledge of Iceland’s history, folklore and geology, as well as his unbridled enthusiasm for glaciers and all things sub-zero. On top of all this activity, we were even lucky enough to pack in a double sighting of the elusive Northern Lights, which was certainly worth braving the freezing temperatures and howling winds, before warming up with a dip in the Blue Lagoon. Bliss!

  • Date:
    10th Mar 2014
  • Category:
    Rooster News
  • Tags:
    Airline PR Iceland Travel PR
  • Author:
    admin

We’re Recommended!

RAR Logo Feb-Jan

How do you know if an agency is actually any good? Do you trust their flashy creds or beautiful website loaded with examples of their successes but no details of their failures?

No, you take all that with a big pinch of salt and then ask to speak to a couple of their clients. But will those 2-3 references really give you a true insight into the agency you’re looking at potentially forming a long-term relationship with?

What if there was an independent third party resource that compiled confidential client references that only you (and not the agency in question) could review? Would that help you make an informed decision?

Well, the answers are ‘yes’ and ‘absolutely yes!’

We’ve signed up to the Recommended Agency Register or RAR as it’s better known and asked our clients (14 to date and climbing) to review our service, work and results. We can’t and never will be able to see the full results, but you can!

So, check it out and if you like what our clients say about us, then get in touch and see how we can deliver a real commercial advantage for your business.

Email our MD James here.

  • Date:
    25th Feb 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Technology PR Travel PR
  • Author:
    admin

Launching a Unique All-Inclusive Offering in The Maldives

AKM Press Trip

Let’s be honest, January as a month doesn’t have a lot going for it. The mince pies are gone, you’re back to work, the weather is terrible, it has the most miserable day of the year and to top things off most of your friends are doing dryathlons so they’re far less entertaining than usual.

Luckily for us, January 2014 presented the ideal solution to escape these 31 days of desolation with an inaugural press trip to somewhere far more exotic and an awful lot warmer than London – the newly-opened five-star resort Atmosphere Kanifushi Maldives. Offering a 2km stretch of uninterrupted, white sandy beaches, an expansive turquoise lagoon, lush green vegetation and average high temperatures of 30oC, it wasn’t difficult to persuade TravelMail, MarieClaire.co.uk, The Sun, S Magazine and Woman Magazine to join us.

Atmosphere Kanifushi Maldives offers a hassle-free and affordable five-star experience in the Maldives with its premium all-inclusive plan, the Platinum Plus, which means all food, drinks and activities are paid for before you go. During our stay we were treated to a variety of dining experiences, from a la carte menus to sumptuous buffets, as well as trying wines and bubbles from all over the world and an array of exotic mocktails and cocktails.

While ensuring we enjoyed the resort’s two swimming pools, the beach and the gorgeous natural surroundings, we also took advantage of the extensive facilities with massages at the Akiri Spa, a diving lesson with the PADI licensed Dive Centre and getting stuck into the daily activity programme which included coconut tree climbing, a nature walk and talk, mocktail making lessons and basic Dhivehi language classes. There were also plenty of opportunities to get away from the resort with twice daily snorkelling excursions to a choice of seven locations, trips to local islands to discover more about daily life and the history of the Maldives and our most memorable excursion – a sunset cruise where we were joined by a school of wild dolphins.

Underlining all of the amazing experiences at Atmosphere Kanifushi Maldives is the passion and enthusiasm of the staff, who couldn’t have been more friendly or welcoming to us and certainly go the extra mile to make sure every guest has an unforgettable holiday. So here’s to the January 2015 press trip – Atmosphere Kanifushi Maldives one year on!

  • Date:
    30th Jan 2014
  • Category:
    Rooster News
  • Tags:
    Consumer PR Hotels Maldives Travel PR
  • Author:
    admin

The Changing Face of Travel PR (via Gorkana.com)

James Brooke Portrait Website

Recently, Gorkana interviewed our MD James on why traditional travel PR is dead, the complexity of the modern-day press trip and his former life on the ocean. For the full article, click here.

You’ve worked in travel PR for 13 years but you think the days of the traditional travel PR are gone – tell us more.

Travel PR as we traditionally know it is dead, and I’m on a mission to change today’s outdated perception of the work we actually do for clients in the travel, tourism and leisure sectors. Yes, there will always be small boutique agencies and freelance PRs with one or two clients whose sole focus is on achieving coverage within the travel sections, but this is the minority.

Today, we are driving mainstream news and broad consumer coverage placing our clients across multiple sections of their target media. Corporate reputation and issues management is a day-to-day activity now when you’re dealing with airlines, tourist boards and travel companies. Tunisia and the Jasmine Revolution, the alleged coup d’état in The Maldives, and political unrest in Egypt, are three recent examples.

What about press trips?

Ensuring that journalists trial your product or service first-hand is a core component of all PR campaigns, otherwise how can they write about it from a truly informed perspective. As such, press trips for travel and tourism clients, destinations, hotels, airlines etc, will always be important. However, the nature and complexity of press trips or media FAMS (familiarisations) has changed radically.

Previously, we and the client would be happy if one visiting journalist produced one feature. No more. With social media and the simplification of technology enabling easy capture of video footage, the potential for a single journalist to produce a bank of coverage across multiple, often real-time, outlets is huge.

The result for us as the agency is two-fold. Firstly, the identification, pitching and securing of those key journalists. And secondly, the significant uplift in work to set up complex itineraries with the depth and variety of story angles required.

Why don’t we ever see travel brands doing stunt-led activity?

While there’s definitely a strong client desire for larger integrated campaigns often involving stunts, the reality is that the budgets are rarely there. The travel industry, while glamorous and sexy to the outsider, operates on extremely tight margins. As such, marketing, and in turn PR budgets, are always tight.

Why do you think being a travel PR gives you a good grounding in PR generally?

To succeed with travel and tourism clients, you have to be able to produce strong results on small budgets. This teaches you how to be a highly effective PR – you quickly learn how to identify the story angle that’ll achieve cut-through and then work your contacts. Ultimately, it’s about combining efficient and effective working practises with a sales-led approach to PR. We agree measurable activity and coverage targets (key performance indicators) with all clients.

We’re finding other sectors like food and drink, restaurants and bars, entertainment, retail, FMCG and technology are realising this and turning to us for a fresh approach. I’d now argue that the traditional PR silos or verticals are dead too. For example, a specialist tech agency charging a technology client a high fee for limited coverage in tech press is simply not good enough anymore. Those days are gone!

Give us an example of a recent campaign which landed your client outside the travel pages…

Here’s two:

66 news hits for our Cheapflights.co.uk ‘Best Beach Bars’ campaign including 13 broadcast (Sky News, BBC Wales, ITV Wales and BBC Radio 2) and 26 pieces of national and regional coverage. The Cheapflights team compiled a list of the world’s best beach bars with a remote pub in Wales, the Ty Coch Inn, named in third place. The team secured an exclusive with The Mirror and sold in the story to BBC Wales. It snowballed from there.

Putting Visit St. Pete/Clearwater (beach destination on Florida’s west coast) on the BBC Breakfast sofa and NBC’s Today Show. The team arranged for Cieran Kelso, an eight-year-old double amputee who learned to swim with prosthetic flippers, to swim with Winter, a dolphin at the Clearwater Marine Aquarium who uses a prosthetic tail, and starred in the movie Dolphin Tale.

What are the big challenges for the PR industry?

PR and comms no longer has to fight to prove its value. We now sit at the senior management table and are critical in developing strategy and deciding on direction. The challenge for the industry is to effectively provide solutions to the more complex challenges being thrown at us. Two challenges stand out. Firstly, how to monitor and influence reputation in today’s global 24/7 marketplace, and secondly, what digital channels will really add commercial value to a client’s business. And of course, both of these have to be tackled and answered on a tight budget.

What’s your daily media diet?

It’s pretty constant! BBC Breakfast when getting ready for work, Metro on the train, BBC News 24 and Sky News during the day (there’s a TV above my desk) plus MailOnline and Twitter, followed by The Evening Standard on the way home. And then, BBC News at 10pm and Newsnight if I’m in!

Does anything keep you awake at night?

Lots! I’m a worrier by nature, so between clients, staff, the new business pipeline and the constant quest to deliver creative campaigns, there’s always something on my mind.

What was your biggest career break?

Being headhunted by Henry Hemming, Rooster’s CEO. I was an associate director at Fleishman-Hillard and, looking back probably not quite senior or experienced enough. But he was blinded by my passion for PR and drive to grow an agency and took a punt on me.

And finally, you used to be a professional yachtsman – how did you get into PR?

Watersports, sailing, windsurfing and wakeboarding, were my passion growing up. Working for Neilson in Greece and Sunsail in New Zealand led to a professional crew position on a 100-foot superyacht. After crossing the Pacific Ocean aged 25, I started to question whether a career on boats was for life. So I flew back to London and spotted the smallest possible ad in the guardian titled Travel PR. I applied and have never looked back. Well, except for an Atlantic crossing in 2008!

  • Date:
    25th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Corporate PR Travel PR
  • Author:
    admin

Alpine Guru Set to Tear Up the Slopes with Rooster PR

chalet-les-lutins-verbier_09

Luxury winter accommodation provider appoints leading PR & digital communications agency to boost UK profile.

Launched in 2011, Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway.

With an impressive portfolio of over 340 luxury chalets and hotels in the world’s best resorts throughout Europe, Japan and North America, Alpine Guru offers a wide variety of properties to suit every taste from romantic escapes and family holidays to corporate weekends.

Rooster PR has been tasked with implementing a proactive PR campaign comprising core media relations and press office work to promote and position Alpine Guru as the best source of luxury winter chalets and hotels. Rooster will also profile the founders, ski enthusiasts Oli Corkhill and Ant Cullen, as winter holiday experts, highlighting their in-depth knowledge and first-hand experience of the world’s best ski resorts and jaw-dropping chalets.

Oli Corkhill, Director, commented: “We’ve handpicked the best chalets and hotels in the most exciting ski resorts in the world for our clients, and then built a website that makes it easy for them to browse the options available, safe in the knowledge that our prices will never be beaten by going direct. We’re growing quickly and are excited to have Rooster on board to help fast track our growth.”

James Brooke, Rooster PR’s Managing Director, stated: “We’re delighted to be appointed by Alpine Guru just as Brits are gearing up for the 2013 ski season. While we’ll be showcasing their impressive portfolio of properties, we’ll also be communicating their passion for mountain sports and knowledge of winter holidays – they really are Alpine Gurus!”

Rooster’s appointment is with immediate effect.

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For further press information please contact:
James Brooke
T: +44 (0)20 3440 8930
E: AlpineGuru@rooster.co.uk

About Alpine Guru
Alpine Guru works tirelessly to find its clients the perfect luxury ski chalet or hotel for their alpine getaway. Founded in 2011 by ski enthusiasts Oli Corkhill and Ant Cullen, Alpine Guru boasts an impressive collection of over 340 luxury chalets, apartments and hotels throughout the best ski resorts in Europe, Japan and North America; all on one easy to use website.

For more information visit: www.alpineguru.com or follow the team @alpineguru.

  • Date:
    24th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Digital Comms Wintersports
  • Author:
    admin

Launching Atmosphere Kanifushi Maldives at Duck & Waffle

SANDBANK WITH COCKTAILS Website

To officially launch new Indian Ocean resort brand, Atmosphere, and the first of its properties, Atmosphere Kanifushi Maldives, to the UK media, we hosted an intimate breakfast at Duck and Waffle on the 40th floor of London’s iconic Heron Tower.

Atmosphere’s Director of Sales & Marketing, Dinesh Bhaskar, highlighted the brand’s vision to use local expertise to craft perfectly balanced, enriching, five-star holidays in the Indian Ocean, as well as plans to develop further properties in the region after Atmosphere Kanifushi Maldives opens its doors to visitors in December 2013. He also detailed the new ‘Platinum Plus’ all-inclusive plan which marries the traditional Maldivian five-star experience with genuine value for money, allowing guests to fully relax in the luxury of their surroundings without worrying about additional costs.

Joining us to hear all about the launch and marvel at the panoramic views of London’s impressive skyline were Fabulous MagazineThe Daily Express, Elle, MSN, Travel Daily UK, Travel Weekly, TTG Luxury, Selling Long Haul, Press Association, Star Magazine and Spa Business.

  • Date:
    18th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Consumer PR Maldives Media Events Travel PR
  • Author:
    admin

Egyptian Tourist Authority Appoints Rooster PR

El Gouna Hotel beach for Website

London-based PR & digital communications agency briefed to communicate the reality of the tourism situation in Egypt.

Following a competitive pitch, the Egyptian Tourist Authority (ETA) has selected Rooster PR for a 12 month contract to promote tourism to the country from the UK & Ireland.

Rooster PR will raise awareness of Egypt and encourage travellers to return to the country in line with the stated travel advice from the Foreign & Commonwealth Office (FCO). Currently, the FCO has declared Egypt’s popular Red Sea region to be suitable for travel and is continuing to evaluate other areas of the country.

The incoming agency’s first priority will be to organise a press conference for the Minister of Tourism at the annual World Travel Market (WTM) from 4th – 7th November 2013. Scheduled for 4.30pm on Monday 4th, the press conference will see Egypt’s Minister of Tourism, Hisham Zaazou, address the media and answer questions on the destination’s plans for the next 12 months.

Moving forward, Rooster PR will deliver a strategic mix of tactical trade and consumer PR campaigns to promote the destination’s abundance of world-class tourism attractions.

Omayma El Husseini, Director UK & Ireland, Egyptian Tourist Authority, stated: “We want to effectively communicate that the country’s key tourism destinations are safe to visit. We are looking forward to working closely with James and his team at Rooster PR.”

Rooster PR’s Managing Director, James Brooke, commented: “As the much publicised situation in Egypt continues to improve, there is no better time to begin a proactive communications campaign for the ETA; we look forward to promoting all that is great in Egypt.”

The account will be led by Rooster PR’s Managing Director, James Brooke and Account Manager, Linda Cerminara.

Rooster’s appointment is with immediate effect.

-Ends-

Notes to Editors

  • Press Conference Details: Egypt’s Minister of Tourism, Mr. Hisham Zaazou, will host a Press Conference on Monday 4th November 2013 at 4.30pm in Platinum Suite 6 in the Press Centre during World Travel Market 2013. During the press conference, Mr. Zazou will give an update on the current situation in Egypt, the tourist authority’s plans for 2014 and be available to answer questions. To confirm your attendance, please RSVP to TeamEgypt@rooster.co.uk.

For further press information, please contact:
Rooster PR
James Brooke / Linda Cerminara / Sakhita Sharma
T: +44 (0)20 3440 8930
E: TeamEgypt@rooster.co.uk

  • Date:
    10th Oct 2013
  • Category:
    Rooster News
  • Tags:
    Corporate PR Destination PR Egypt Travel PR
  • Author:
    admin

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