Creating PR and marketing successes for the travel industry

Rooster's half-dozen: Six steps to PR success

Brief
We get to know you, your issues, your objectives

Campaign
We design a campaign that will catch the media's attention

Planning
We develop media materials and shortlist our media targets

Delivery
We launch the campaign, and engage with the media

Results
We follow through with the media in order to maximise results

Evaluation
We evaluate the results, to demonstrate your return on investment