Austravel

The brief:

• Profile Austravel’s new combined Australia and New Zealand brochure to industry partners and both consumer and trade media
• Showcase Austravel’s new tours for 2011
• Highlight Austravel as the Australasia specialist and place the company as the industry leader

Rooster’s response:

• Rooster helped Austravel organise an official brochure launch event in the Penthouse at New Zealand House
• Rooster secured a selection of trade and consumer media attendees, including journalists from the Daily Mirror, Travel Weekly, Travel Bulletin and Selling Long Haul
• Rooster provided press packs for all guests – both industry partners and media attendees
• Rooster followed up with all journalists after the event
• Rooster drafted, distributed and sold-in a consumer and trade press release highlighting Austravel’s new brochure and new products
• Rooster drafted, distributed and sold-in a consumer and trade press release on Austravel’s predictions for 2011, showing the company to be the industry leader in its field