Air Europa

Business Gets Better with Age - 12 Month Overview

The Brief

To raise the profile of Air Europa within the UK market, with particular emphasis on the London – Madrid route and the connections to Havana, Buenos Aires, Caracas, Punta Cana and Santo Domingo.
To position Air Europa as a modern airline which offers passengers great service at competitive prices.
To educate the UK media about Air Europa, highlighting the airline’s key features such as clean and contemporary aircrafts, extensive routes and a trade friendly approach.
To position Air Europa as a successful, growing business.
To develop a network of UK media supporters of Air Europa.
To position Air Europa as a long-haul, Latin-American specialist.

Rooster’s Solution

Press Releases: Rooster issued press releases focusing on the launch of new routes, summer and winter schedules, new trade partnerships, staff appointments and developments of the in-flight service.
Press Office: Rooster proactively pitched Air Europa for all relevant trade and consumer media opportunities and sent e-clippings to the client on an regular basis
Media Liaison: Rooster regularly liaised with key consumer and trade journalists, to discuss upcoming features and opportunities.
Media Mission: Rooster organised, secured key media and supported Colin Stewart on a trade focused Media Mission, helping to raise the profile of both Colin Stewart and Air Europa in the trade media.
Press Trip: Madrid: Rooster coordinated a trade-focused group press trip to Madrid, raising the profile of Air Europa in the trade media, generating six pieces of coverage.
Trade Events: Support and attendance at WTM plus CTO, LATA & APRO meet the media events.

Campaign Highlights

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