Launching Domegos.co.uk

The Brief

• To launch Domegos.co.uk to the UK trade and consumer media and raise its profile, primarily to UK homeowners and secondarily to holiday-makers
• To position Domegos.co.uk as an unrivalled way of reaching holiday makers and a vital part of every homeowner’s online marketing mix
• To communicate that Domegos.co.uk is striving to re-invent the holiday home industry by waiving fees and focusing on innovation and internet technology 

Rooster’s Solution

• Rooster organised a media mission to launch Domegos.co.uk to the key property press, resulting in broadcast, print and online coverage
• Rooster instigated and led a market survey report to position Domegos.co.uk as experts in their field
• Rooster wrote, issued and sold-in a series of stats-led press releases, positioning Domegos.co.uk at the voice of the holiday home marketplace

Campaign Highlights

• Rooster secured a comment opportunity in The Sunday Times’ Money section,
• Rooster secured a monthly column on a subject of Domegos.co.uk’s choosing on buyassociation.co.uk, content of which is fed into a number of the UK’s leading website such as AOL, Tiscali, GMTV, HotProperty.co.uk, Propertyfinder.com, Primelocation.com and City AM
• Rooster secured full-page coverage in A Place in the Sun, the UK’s best-selling property magazine