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Skyguard International
Launching Skyguard International
Rooster launched the first-ever Panic Button for British travellers securing blanket trade and consumer media coverage
The Brief:
- Special project to generate coverage in the consumer and trade media promoting the launch of Skyguard International, the first personal emergency service for British travellers, covering 34 European countries, the Russian Federation and South Africa.
Rooster’s Response:
- Target different market segments and niche publications to achieve a broad range of coverage focusing on different audiences
- Arrange face-to-face interviews with the company’s founders and key media
- Send product samples to target media to test the device
Results:
- During the campaign, Rooster secured 66 separate pieces of coverage in a range of top-tier media, including The Financial Times’ How To Spend It; The Independent, Shortlist, Truck and Driver magazine, Country and Town House magazine, The Sunday Post and Saga magazine.