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Park Plaza
Park Plaza Hotels & Resorts Gets The Loving Feeling From The Royal Wedding
With the aid of creative ideas, photo calls and comment pieces, Rooster leveraged the Royal Wedding to secure national, online and consumer coverage for the hotel group
The Brief:
- Leverage the media coverage and public interest in the Royal Wedding to build awareness of the Park Plaza Hotels & Resorts brand
- Create stand-out ideas to generate press coverage
- Use the Royal Wedding to boost room and F&B revenue
Rooster’s Response:
- Rooster drafted and released a statement on behalf of Park Plaza Hotels & Resorts, refuting the media claims that accommodation was sold out
- Rooster created a limited-edition wedding-themed cocktail menu and co-ordinated accompanying photos inspired by the adage: something old, something new, something borrowed and something blue
- Rooster packaged and sold-in a hotel special offer to boost bookings over the wedding weekend
- Rooster sold in photos of Park Plaza staff distributing packed lunches to the crowds waiting outside Westminster Abbey
Results:
- Rooster generated nearly 40 pieces of coverage in total, including pieces in The Times, The Independent, i, cosmopolitan.co.uk, company.co.uk and OK.co.uk
- Rooster secured global coverage on the cocktail story, with images appearing on BBC America and CBSnews.com
- In total, the coverage reached over 13 million people