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Park Plaza
Park Plaza Hotels & Resorts Pulls No Punches
When David Haye chose Park Plaza Riverbank London to stay during the training for his championship fights, Rooster leveraged the high-profile residency to maximum effect
The Brief:
- Leverage the David Haye sponsorship to generate press coverage
- Leverage the David Haye sponsorship to raise the profile of the hotel
- Work with David Haye’s team and brief them to talk about the hotel where appropriate
Rooster’s Response:
- Rooster organised a series of profile interviews which afforded David the opportunity to talk about the hotel, including The Independent and The Daily Telegraph
- Rooster sourced prizes from David Haye’s team to secure competition slots in target media, including Shortlist, Talksport and the Daily Mirro
- Rooster pitched and secured an interview with Caterer & Hotelkeeper, based on David Haye’s stay and what it involved for the hotel
- Rooster drafted a testimonial from David in order to have pre-approved quotes to use for reactive requests
- In total, David Haye PR and marketing activity generated 39 pieces of coverage, equating to an AVE total of £1.16 million