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The Tunisian National Tourist Board

Tunisair’s Inaugural Flight to Djerba Takes Off!

Rooster secured the attendance of nine journalists across key trade, consumer and broadcast media for the launch of Tunisair's brand new route.

The Brief

  • To raise the profile of Tunisair’s newly launched service from London Gatwick to Djerba, via Monastir.
  • Secure attendees on the inaugural flight media trip to Djerba.

Rooster’s Solution

Media liaison:
Rooster proactively distributed information and images to key consumer and trade publications.

News releases:
Rooster issued press releases prior to and following the inaugural flight, highlighting lead in prices, the positive impact for Tunisia and the success of the media trip.

Media trip:
Rooster secured the attendance of nine journalists across trade, consumer and broadcast media

Campaign Highlights

Rooster secured journalists from the following outlets for the inaugural flight:

  • The Independent
  • The Daily Star
  • Metro
  • TNT Magazine
  • The Travel Channel
  • Travel Daily UK
  • Travelbite.co.uk
  • Executive Traveller
  • Aerospace Testing International

Rooster secured additional coverage in:

  • TTG
  • Travel Bulletin
  • Breaking Travel News
  • Real Travel Magazine
  • ABTA Magzine

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