Visit Brighton

To celebrate 30 years of the cult film Quadrophenia and Brighton’s Mods and Rockers heritage, we had to ensure our campaign was impeccably tailored and really hit the mark

The Brief

• Celebrate 30 years of the cult film Quadrophenia including Brighton’s Mods and Rockers heritage
• Organise and coordinate a Quadrophenia themed press trip, targeting key journalists from national publications
• Secure a key media title to take part in a London to Brighton scooter run, on an original Mod style Vespa
• Coordination of press trip events including a Quadrophenia tour, Quadrophenia stage production, scooter photocall and an overnight stay at The Grand Hotel

Rooster's Solution

• Liaison with Vespa to secure a vintage scooter for a journalist to ride from London to Brighton on
• Management of press trip from start to finish including accompaniment of journalists 
• Arrangement of interviews with lead cast member of the Quadrophenia stage show
• Post press trip follow up, ensuring all relevant media queries were satisfied

Campaign Highlights

• Two page-long features in The Times and The People as a result of a group press trip
• A double page feature in The Daily Telegraph with the journalist successfully completing a London to Brighton scooter run
• An online video piece for Telegraph TV, featured on Telegraph.co.uk
• A column in The Sun, celebrating 30 years of Quadrophenia and Brighton’s Mods and Rocker heritage