ViveUnique

The Brief:

• Launch ViveUnique to consumers looking to visit London
• Launch ViveUnique to Londoners looking to rent out their homes
• Increase bookings and boost home stock for the London holiday home rental company

Rooster’s Response:

• Rooster proactively pitched ViveUnique to a media outlet which targets Londoners and is read by visitors to London
• Rooster set up an interview with New York based columnist
• Rooster seeded imagery appropriate to the interview directly to the columist

Results:

• Rooster generated a full-page spread in the Word of Mouth section of the Metro newspaper which targets London commuters and therefore homeowers and visitors to the capital
• The publication is read daily by 1.3 million people
• In just two months, Rooster has also achieved coverage in The Times, Times online, The Sun and Manchester Evening News, to name a few titles