Rooster fills the brief for Gap Adventures

Leading travel and lifestyle agency wins account for the world’s largest independent travel adventure company.
 
Gap Adventures has appointed Rooster PR to ensure it becomes a household name in the UK.
 
Founded in Canada in 1990, Gap Adventures is now the world’s largest independently-owned adventure company and has recruited travel specialists, Rooster PR, to raise its UK profile.
 
Rooster will also correct the misconception that the adventure company is a ‘gap’ year specialist, by highlighting its incredible range of tours that offer a Gap adventure for everyone.
 
Gap – an acronym for Great Adventure People – offers more than 1000 small group tours, covering all seven continents and lasting from two days to over 80, with a trip departing somewhere in the world every day of the year.
 
Rooster will also raise awareness of Planeterra, Gap Adventure’s non-profit foundation, dedicated to promote sustainable community development through travel and voluntourism.
 
“Out of the agencies we approached, Rooster demonstrated the best understanding of our company, our values and product,” says Gap Adventures Managing Director for UK, Europe and Middle East, John Warner.
 
“With Rooster’s results-orientated approach, we’re confident that they’re the people to drive our business forward in the UK by positioning Gap Adventures centre stage in the mind of those UK travel consumers seeking the adventure of a lifetime”

James Brooke, Rooster’s Managing Director says: “Gap Adventures is a great addition to our valued client portfolio. Its diversity of product gives us a wealth of material to work with - we can’t wait to communicate the company’s many stories.”