Rooster Grows Sales & Marketing Division

Adam Weatherby joins leading travel specialist to drive Bermuda sales and marketing.

Following Rooster’s successful win of the Bermuda Department of Tourism sales and marketing contract for UK & Ireland, seasoned travel sales and marketing practitioner Adam Weatherby joins the company on 1 June 2010.

Weatherby’s appointment as Bermuda Department of Tourism Director of Sales for UK & Ireland follows three years at South African Tourism.

Commenting on the appointment, James Brooke, Managing Director said: “Having held senior positions at tourist boards and international travel agencies, Adam has an unrivalled combination of in-depth tourism industry knowledge, honed sales and marketing skills and senior management experience. He is the perfect man for the job when it comes to driving visitor numbers to Bermuda.”

“I am thrilled to have been appointed and look forward to ensuring that Rooster fulfills its potential as Bermuda’s sales and marketing representatives. As the UK’s oldest colony and closest paradise island, I’m keen to work closely with UK agents and operators to encourage visitors to the island.” says Weatherby.

Prior to his time at South African Tourism, Weatherby worked with First Choice, Lastminute.com, Going Places and Flight Centre.