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Press release - Iceland Express
Why Iceland Will Be A Hot Spot In 2012
Travel predictions from Iceland’s low-fare airline
Release date: 06.12.11
Travellers should get their skates on and head to Iceland in 2012, according to the country’s low-fare carrier, Iceland Express, which believes next year is going to beat 2011’s bumper booking figures.
“Iceland has barely left the headlines over the past year and a half due to its infamous volcanoes and it has brought the destination to the forefront of people’s minds,” says Heimir Már Pétursson, Iceland Express’ Public Relations Manager. “Travellers want to witness this unique country, that they have heard so much about, for themselves.”
Awareness has also been raised by the recent accolades awarded to the destination by Lonely Planet (winner of Top Ten Countries and Top Ten Cities in Best in Travel Reader’s Choice Awards) and Sunday Times Travel Magazine (winner of European Adventure Destination in Readers’ Awards 2011), which will no doubt drive travellers to the Nordic island.
NASA’s prediction that the Northern Lights will be brighter and more spectacular this winter than they’ve been in half a century will also help fuel a surge in interest, with those in the know touting Iceland as one of the best places on the planet to spot this natural phenomenon.
Added to this, many popular and previously affordable destinations, such as sort-haul destinations Paris and Rome, are now proving too expensive for cash-strapped Brits, due to the unfavourable exchange rate. Since Iceland’s economic collapse in 2008, the country is around 40% cheaper for British visitors and offers a range of budget accomodation, such as the newly opened Kex – an old biscuit factory-come hostel in Reykjavik.